1.

Executive summary

Coffee World is a one stop coffee shop, located just beside Sydney hotel near Oval Plaza. We offer quality and delicious coffee flavors namely: Coffee Latte, Kona, Cafezinho, Espresso, European roast, Caf Cubano, Iced Biscotti, La isla Mocha, Hot buttered coffee, Indonesian

Java Arabica, Kape Barako, Black Coffee, Colombian Narino Coffee, etc. It will serve as hangout and haven for our customers. Our store has divisions, namely: Asian corner, European corner, and American corner. Our crew would be in international dresses depending to which corner they are assigned.

Coffee World is a newbie in the industry but it has the potentials of being recognized by the public, through advertisements at first and later on become embedded in the minds of our customers. They will be our ticket to our success.

We expect to branch out after the first two years of Coffee World in business. We will attain this by advertising and giving the best services our customers could have.

1.0

Vision

Coffee Worlds vision is to provide quality and special coffees which originated from different countries in the world given their new twists, and to tamper our customers with our management and crews courtesy and friendliness.

Coffee world hired the most qualified staff and crew in town. They are committed to work and is dedicated, to ensure that our business is running smoothly and harmoniously throughout the day. Coffee World is a newbie in the industry, and we aim to be one of the front liners in the business. We will attain this by advertising through media and the web, and most especially by sharpening by sharpening and developing our coffee shops

products and services. And once, Coffee World will be embedded in the minds of our customers, they will be our number one key to our long dream success.

1.1 Mission

We, at Coffee World will offer quality coffees to our customers which would satisfy their taste buds and make them crave for more. Complete, unique, and heartfelt service is what we pledge to give our customers.

1.3 Objectives

1. Impose a customers .

competitive

market

position

in

the

minds

of

our

2. To provide our customers with quality products and services.

3. Branch out after the first two years in business.

2.0 Target Markets

Our spotlight focuses on customers with income between

4,000

to

16,000 net

salary

every

month.

Naturally,

these

are

employed individuals busy and stressful which needs a hangout.

2.1 Market Definition and Segmentation

Coffee

World

targets:

Employees and

students

in

need

of

an

activity or hobby reducing stress or maybe just want to hangout. This segment includes customers seeking their comfort zone which could at least put their hurrying minds to a peaceful haven, customers who wants to get together with their loved ones or family.

2.2 Target Market Segment Strategy

Coffee customers. We

World

stresses on providing develop our

quality products for of serving, and

our on

continually

mode

maintaining excellent sanitation to ensure the safety and quality of our coffee products which will be given out to our customers.

2.3

Target Market: Individuals in need of a stress removing

hobby and a place to gather and relax

Our coffee shop offers services which would satisfy our customers. With our store comfortably arranged according to the types of coffee served (Asian, European, American, etc.). We have the best service crew in town that possesses qualities which would impress and satisfy our customers.

2.3.1 Needs And Requirements

As a newbie, Coffee World needs and requires a lot of matters for its start up. Our business will need its permit for legal concerns, hire 5 up to 8 service crew including the one who will prepare the coffee, The advertisement fees, and materials to be used for its promotion.

2.3.2 Distribution Channels

Our products and services will be offered through our main store, located beside Sydney Hotel near oval plaza. This location is of easy access for the

employees, the students, and the passers around oval plaza. We preferred direct marketing to personally offer our products to the customers.

2.3.3 Competitive Forces

In business, boring it would be to have no competitors around. One can picture it out as a lousy environment. As to Coffee World, we have numerous competitors such as Coffee dream, Fagioli, Generals Brew and a lot more. Though the competition is close, our advantages lie on our products quality and on our crews and staffs service with a smile.

2.3.4 Communications

Coffee World will use the web to promote the business. Our website (coffeeworld_enjoy@yahoo.com) will give updates on new products and to expose Coffee World much more entirely to the customers.

2.3.5 Keys to Success

Theres a whole lot of new challenges awaiting our business. And our aces would lie on the quality of our products, the heartfelt service of our crew, the knowledge of our management to improve strategies to gain more customers and their loyalty.

3.0 Marketing Plan Strategy

Flyers and posters will be used in the first period of our business. Our website, (coffeeworld_enjoy@yahoo.com) will also be used to attract more customers.

3.1

Emphasize Mobility, Productivity, Security and Speed to

the Market

Coffee World, as a whole, focuses to provide relaxation and enjoyment to our customers in a clean and peaceful environment. It may be implemented in half the time faster than other businesses alike.

4.0 Expense Budget Summary

Advertisements online would probably be free. The things we need to purchase are: the flyers, the posters which would be used on its introduction stage. These expenses would be around P 2000.

4.1 Expense Budget by month- Year 1

There are no expected changes in staff and marketing that will affect our budget for the incoming year.

December November October September August July June May April March February January 0 5000 10000 15000 20000 25000 Coffee ingredients Store maintenance Employee salaries Social media postings

4.2 Expense Budget by Year

As Coffee World will grow, we project the marketing budget to increase in the second and third year. Our sample marketing plan indicates that the total marketing and sales expenses will increase to 15%, estimated in total sales.

5.0 Sales Forecast

Sales will be generated from this source: 1. Coffee products

5.1 Sales Forecast by month- year 1

This is our sales forecast for the first and second year:

Sales forecast
90% 80% 70% 60% 50% 40% 30% 20% 10% 0% year 1 year 2 year 1 progress year 2 progress Column1

6.0 Progress measurement and monitoring

Our marketing plan establishes key marketing metrics to ensure that we meet our goals and objectives. Based on current market research, we selected the metrics most relevant to our industry.

7.0 Marketing Organization

Achie Marie Valencia President

Jayson Babera Vice President

Antonette San Antonio

Jay Bermejo

Jerome Ruben

Mark Calvin Dupalco

Manager 1

Manager 2

Finance Incharge

Supervisor