International Conference on Information Technology, Systems and Management (ITSM 2011)

17 18 December 2011 Indian Institute of Management Kozhikode, Kerala, India

Jointly organized by

Conference Committees
Advisory Board Debashis Chatterjee, IIM Kozhikode, India Andrew Whinston, University of Texas, Austin Hasan Pirkul, University of Texas, Dallas Prabuddha De, Purdue University Ramayya Krishnan, Carnegie Mellon University General Chairs Varghese S Jacob, University of Texas, Dallas Mathew Palakkal, IUPUI, Indianapolis Program Chairs M P Sebastian, IIM Kozhikode, India Amitava Dutta, George Mason University Nirup Menon, George Mason University Ravi Bapna, University of Minnesota & ISB Hyderabad, India Organizing Chairs Radhakrishna Pillai, IIM Kozhikode, India Anjan Kumar Swain, IIM Kozhikode, India Shubhasis Dey, IIM Kozhikode, India Publicity Chair G Sridhar, IIM Kozhikode, India Finance Chair Sony Thomas, IIM Kozhikode, India Publication Chairs S Asharaf, IIM Kozhikode, India S D Madhukumar, NIT Calicut, India Practitioners Forum Chair Joffi Thomas, IIM Kozhikode, India

Programme Committee
Al Hevner, University of South Florida Alok Gupta, University of Minnesota Amit Agrahari, IIM Lucknow, India Amit Basu, Southern Methodist University Anidita Paul, IIM Kozhikode Arun Rai, Georgia State University Arvind Tripathi, University of Auckland, New Zealand Byungtae Lee, KAIST, Korea Debashis Saha, IIM Calcutta, India Divakaran Liginlal, Carnegie Mellon Qatar Eric Rolland, University of California, Riverside G. Kannabiran, NIT Trichy, India Glenn Browne, University of Virginia Han Zang, Georgia Tech H. Raghav Rao, SUNY, Buffalo Huimin Zhao, University of Milwaukee Jackie Rees, Purdue University James Marsden, University of Connecticut Kai Lung Hui, HKUST, Hong Kong Kar Yan Tam, HKUST, Hong Kong Kingshuk Sinha, University of Minnesota Krishna Kummamuru, IBM India Research L. Prakash Sai, IIT Madras, India Manju Ahuja, University of Louisville Mahesh Bhave, IIM Kozhikode , India Manoj Franklin, University of Maryland Pabitra Mitra, IIT Kharagpur, India Paulo Goes, University of Arizona Pawan Lingras, Saint Marys University, Canada Prabhudev Konana, University of Texas, Austin Radhika Santhanam, University of Kentucky Rajiv Kohli, William and Mary, Virginia Rajkumar Buyya, University of Melbourne, Australia Rakesh Nigam, AOL, India Ram Gopal, University of Connecticut

Rema Padman, Carnegie Mellon University Sadasivan Puthusserypady, Technical University of Denmark Sanjeev Dewan, University of California , Irvine Shahid Abdulla, IIM Kozhikode S. Raghunathan, University of Texas, Dallas Sumit Sarkar, University of Texas, Dallas Sumanth Yenduri, University of Southern Mississippi Vallabh Sambamurthy, Michigan State University Vijay Mookerjee, University of Texas, Dallas Yong Tan, University of Washington

Organizing Committee
Saji Gopinath, IIM Kozhikode Sanal Kumar Velayudhan, IIM Kozhikode Rahul Kumar Sett, IIM Kozhikode Sudarshan Kuntluru, IIM Kozhikode Joshy Joseph, IIM Kozhikode M Harishankar, IIM Kozhikode L L Ramachandran, BPCL, Kochi Anto Chittilappilly,Visual IQ Inc Roy Abraham, MicroPatterns, USA Ashok Pathak, IIM Kozhikode A V Shyam, IIM Kozhikode Cedric Thomas, IIM Kozhikode D J Roy, IIM Kozhikode D Ram Kumar, IIM Kozhikode K A Abdul Nazeer, NIT Calicut K K Supriya, IIM Kozhikode M G Sreekumar, IIM Kozhikode A K Shantharaman, IIM Kozhikode Sudhir Rajan, IIM Kozhikode Mohemmed Mustafa, IIM Kozhikode N Krishna Das, IIM Kozhikode N Ramachandran, IIM Kozhikode Pawan Kumar Singh, IIM Kozhikode V Madhusoodan, IIM Kozhikode

ITSM Program Overview

Date and Day Time 8.30 am to 9.15 am 9.15 am to 10.15 am 10.15am to 11 am Program Registration Inauguration Keynote:- Societal Scale Adoption of Information Technology: Research Opportunities and Policy Challenges, Prof Ramayya Krishnan (Dean, Heinz College, Carnegie Mellon University, USA) Coffee Break Session I: Management of Technology and Innovation IPF Session I: Emerging Business Applications of Information Technology Lunch Break Session II: Software Services Management IPF Session II: Marketing in the Digital World: Leveraging New Technologies Coffee Break Session III: ICT for Development IPF Session III: Managing Information Technology: Challenges and Future Directions Poster Session Coffee Break Cultural Programme Banquet Dinner Research Panel: Prof Prabuddha De (Purdue), Prof Sridhar Narsimhan (Georgia Tech), Prof Vasant Dhar (Stern), Prof Sumit Sarkar (Texas Dallas) Coffee Break Session IV: Social Technologies Session V: IS Security Lunch Break Session VI: Enterprise Cloud Computing Session VII: Data Analytics and Mining Coffee Break Session VIII: Enterprise Resource Computing Session IX: Software Development Management Post Conference Tour (optional) Venue Lobby- Auditorium Auditorium Auditorium

11 am to 11.30 am 11.30 am to 1pm 1pm to 2 pm 2pm to 3.30 pm 3.30 to 3.45 pm 3.45 pm to 5.15 pm

17 December 2011, Saturday

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18 December 2011, Sunday

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5.15 pm to 5.45 pm 5.45 pm to 6 pm 7.15 pm to 8.00 pm 8.00 pm to 9.15 pm 9.30 am to 11 am 11 am to 11.30 am 11.30 am to 1 pm 1pm to 2 pm 2pm to 3.30 pm 3.30 pm to 3.45 pm 3.45 pm to 5.15 pm

19th December 2011, Monday

8.00 am to 7.00 pm

ITSM 2011: Detailed Program Track I: Research

Date and Day Time 8.30 am to 9.15 am 9.15 am to 10.15 am 10.15am to 11 am Program Registration Inauguration Keynote:- Societal Scale Adoption of Information Technology: Research Opportunities and Policy Challenges, Prof Ramayya Krishnan (Dean, Heinz College, Carnegie Mellon University, USA) Coffee Break Paper No. 89, Influence of Technology Perceptions on Enterprise Systems Use: Moderating Role of Process Characteristics, Akshay Bhagwatwar and Hillol Bala, Kelley, Indiana, USA Paper No. 87, Network Externalities and Time to Standardize in IT Industry: A Theoretical Framework, Jose M Plehn-Dujowich and Sunil Wattal, Temple, USA. Paper No. 171, A Model for Assessment of Green IT Implementation, Krishnadas N and Pillai Radhakrsihna, IIM Kozhikode, India. Paper No.192, Understanding how Firms Govern and Use Business-tobusiness Information Systems: A Typology for the Practitioners, Dipanjan Chatterjee, Brock, Canada. Paper No.18, A Resource Based Perspective on Marketing and Supply Chain Management Integration, Pankaj Madhani, ICFAI, Ahmedabad, India. Lunch Break Paper No. 15, Software Services Export and its Implications on Economic Growth in India: An Empirical Study, Mousumi Bhattacharya, AIM, Kolkata, India Paper No. 49, Software Industry in India: Origins, Current State and Future Direction, Krishna Mogallapu and Madhuri Kudaravalli, CMU, USA Paper No. 147, Role of IS Consultants in Implementing Accounting Information Systems In SMEs, Adrian Bradshaw, Paul Cragg and Venkateswarlu Pulakanam, Canterbury, New Zealand Paper No. 149, Life cycle of a BPM implementation: A case study of debt Management, Roy Abraham, Micropatterns, USA Lobby-Auditorium Venue Lobby- Auditorium Auditorium Auditorium

17 December 2011, Saturday

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11 am to 11.30 am 11.30 am to 1pm Session I: Management of Technology and Innovation Chair: Prof S Raghunathan (University of Texas, Dallas) Co-chair: Prof Subhasis Dey (IIM Kozhikode) 1pm to 2 pm 2pm to 3.30 pm Session II: Software Services Management Chair: Prof Arvind Tripathi (University of Auckland) Co-chair: Prof Anjan Kumar Swain (IIM Kozhikode)

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3.30 to 3.45 pm 3.45 pm to 5.15 pm Session III: ICT for Development Chair: Prof Varghese S Jacob (University of Texas, Dallas) Co-chair: Prof G Sridhar (IIM Kozhikode)

Coffee Break Paper No. 111, The State of the Academic Field of Information Systems in India, Ravi Rao, Laxmi Gunupudi and Rajendra Bandi, IIM Bangalore, India Paper No. 173, Implementing the Secure Remote Poll Station Voting: Challenges and Opportunities, Vinodu George and Sebastian M P, IIM Kozhikode, India Paper No. 68, E-learning system in Technical education: Prospects and Challenges in India, Shikha Gupta and Somya Tiwari, AIT, Gurgaon, India Paper No. 146, An Empirical Research On Building Social Capital: A Case Study of Prathama Bank, Jeet Singh and Kapil Kapoor, MIT Moradabad, India Paper No. 61, An Extension of Trust and TAM Model with TPB in the Adoption e-Services, Mozhdeh Salari, Davood Vahdat, Abdoreza Norouzi and Reza Asgari Moghadam, PNU Iran Paper No. 191, Toward a Spoken Web Enabled Health Record Technology, Rema Padman, Amit Nanavati, Arun Kumar and Pawan Khera, CMU, USA Paper No. 121, A Taxonomy of the Drivers of Information System Effectiveness of Enterprise Systems, Roy Joshua and Radhakrishna Pillai, IIM Kozhikode, India Paper No. 122, Small Clusters for Large Data Analysis, Nathan Regola and Nitesh V. Chawla, Notre Dame, USA Paper No. 174, 3D Virtual Worlds for Effective Health Programs: Understanding the Effect of Presence and Learning, Akshay Bhagwatwar and Anne Massey, Kelley, Indiana, USA Paper No. 188, Vehicle Routing and Capacity Planning: A Three Phased Approach, Anjan Kumar Swain, Sanjeeb Kumar Patjoshi and Ram Kumar Dhurkari, IIM Kozhikode, India

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5.15 pm to 5.45 pm Poster Session Chair: Prof Joshy Joseph (IIM Kozhikode)

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18 December 2011, Sunday

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5.45 pm to 6 pm 7.15 pm to 8.00 pm 8.00 pm to 9.15 pm 9.30 am to 11 am

11 am to 11.30 am

Coffee Break Cultural Programme Banquet Dinner Research Panel: Prof Prabuddha De (Purdue) - Moderator, Prof Sridhar Narsimhan (Georgia Tech), Prof Vasant Dhar (Stern), Prof Sumit Sarkar (Texas Dallas) Coffee Break

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11.30 am to 1pm Session IV: Social Technologies Chair: Prof Indushobha Chengalur-Smith (State University of New York, Albany) Co-chair: Prof Rahul Kumar Sett (IIM Kozhikode)

Paper No. 195, Performance Impacts of Online Social Ties in Online Communities of Practice, Ranganathan Chandrasekaran and John Highlander, University of Illinois, Chicago, USA Paper No. 31, Trust, Reciprocity and the Strength of Social Ties: An Online Social Network based Field Experiment, Ravi Bapna, Alok Gupta, Sarah Rice and Arun Sundararajan, Minnesota, USA Paper No. 110, An Empirical Examination of Private Contribution toward a Public Good in a Crowd-funding Context, Gordon Burtch, Anindya Ghose and Sunil Wattal, Fox, Temple, USA Paper No. 170, User Trust Based Collaborative Filtering Algorithm for Recommendation System, Vandana Patil and Lata Ragha, RAIT, Mumbai, India Paper No. 76, A Study on Customer Usage Intention of Mobile Money, Rakhi Thakur and Gita Kumta, NMIMS, Mumbai, India Paper No. 161, A Cross Geographic Content Analysis of Social Engineering Security Policies for Online Banking, Koteswara Ivaturi and Lech Janczewski, Auckland, New Zealand Paper No. 179, Perceived Information Security in the Indian IT Services Industry: An exploratory study of dimensions, N R Mukundan and L Prakash Sai, IIT Madras, India Paper No. 175, A Novel Threshold Public Key Certificate Scheme for Integrated Heterogeneous Network, K R Chandrasekhara Pillai and M P Sebastian, IIM Kozhikode, India Paper No. 52, Analysis of Web Application Vulnerability that lead to Web Page Defacement, Ankitha K.B and Sujatha G, SRM, Chennai, India Paper No. 165, Privacy-aware Role-based Access Control with Attributedbased Encryption in Private Cloud, Ei Ei Mon and Thinn Thu Naing, UCS Yangon, Myanmar C2 C1

18 December 2011, Sunday

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11.30 am to 1pm Session V: IS Security Chair: Prof L Divakaran (Carnegie Mellon University) Co-chair: Prof Sudershan Kuntluru (IIM Kozhikode)

1pm to 2 pm

Lunch Break

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2pm to 3.30 pm Session VI: Enterprise Cloud Computing Chair: Prof Rema Padman (Carnegie Mellon University) Co-chair: Prof Naveen C Amblee (IIM Kozhikode)

Paper No. 169, A Selection Framework for SaaS-based Enterprise Resource Planning applications, K. Venkataraghavan and R.P. Sundarraj, IIT Madras, India Paper No. 64, A Model for Cost-Benefit Analysis of Cloud Computing, Krishnadas Nanath and R Radhakrishna Pillai, IIM Kozhikode, India Paper No. 66, Unified Enterprise IT Service Management through Adoption of Cloud Computing, Mohammad Firoj Mithani and Shabana Mithani, Wipro, Bangalore, India Paper No. 166, Interacting Stochastic Markov Model Approach for Optimistic Resource Scheduling on Private Cloud, Hsu Mon Kyi and Thinn Thu Naing, UCS Yangon, Myanmar Paper No. 125, A Synchronized Spreadsheet Framework As An IT Solution And its Data Management Issues, Shubham Shukla, Rohit Jain, Vijit Singh, Sushant Bhatia, Yatharth Bansal, Ks Preeti and Manu Sheel Gupta, SEETA, Gwalior, India

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18 December 2011, Sunday 2pm to 3.30 pm Session VII: Data Analytics and Mining Chair: Prof Nitesh V. Chawla (University of Notre Dame) Prof Shahid Abdulla (IIM Kozhikode)

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Paper No. 134, Deciphering Consumer Navigation Patterns and their Impact on Conversion from Hotel Search Clickstream Data, B PS Murthi, Ernan Haruvy, Gonca Soysal and Yu Wang, UTD, USA Paper No. 129, A Novel Unsupervised Fuzzy Clustering Method for Preprocessing of Quantitative Attributes in Association Rule Mining, Binu Thomas, Marian College, Kerala, India C2 Paper No. 197, Clustering based Stability despite of Temporal Variations, Manish Joshi, Pawan Lingras, Gajendra Wani and Peng Zhang, St. Mary's, Canada Paper No. 97, Analysis of Equipment Failure Data By Information Extraction, Jessy George Smith and Venkoba Rao, TCS, Mumbai, India Paper No. 136, Impact of Search Engine Optimization on the Advertisement, Sanjeet Singh, Gagan Deep Sharma and Pritpal Singh, BBSB, Punjab, India

3.30 pm to 3.45 pm

Coffee Break

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3.45 pm to 5.15 pm Session VIII: Enterprise Resource Computing Chair: Prof Nirup Menon (George Mason University) Co-chair: Prof Sony Thomas (IIM Kozhikode)

Paper No. 55, Enterprise Systems and Demand Chain Management, Ravi Seethamraju, Sydney Paper No. 37, Institutional Isomorphic Pressures on ERP Adoption in SME Industrial Cluster, N Elangovan and R Rajendran, SRIT, Coimbatore, India Paper No. 137, Developing a Pre-implementation Phase for Overall Strategy Selection of ERP Implementation Using CBR Method, Reza Allahyari Soeini and Fatemeh Sadat Miri, IDRO, Iran Paper No. 85, Impact Of ERP Adoption Announcement on Firms Diversification, Growth, And Returns, Gokul Bhandari and Jagdish Pathak Windsor, Canada Paper No. 155, Why Are Business Performance Benefits Not Realised in ERP Systems Usage in Spite of Implementation Success ? Rajendran R and Ranga Rajagopal, SRIT, Coimbatore, India Being

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18 December 2011, Sunday 3.45 pm to 5.15 pm Session IX: Software Development Management Prof Ravi Bapana (University of Minnesota/ ISB) Co-chair: Prof Anindita Paul (IIM Kozhikode)

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Paper No. 40, Agile and Open: Mindful Software Development, Shobha Chengalur-Smith and Saggi Nevo, SUNY Albany, USA Paper No. 56, Quantified Assessment of Software Risks and its Control, Dinesh Sundar G, Sharmila T.V and Vaishnavi M, Thiagarajar, Trichy, India C2 Paper No. 86, Developing Socio-Technical Ecosystems: A Strategy for Indian Software Product Firms, Krishna Mogallapu and Madhuri Kudaravalli CMU, USA Paper No. 187, Re-engineering the Software Development Process using Lean Thinking A Case Study, Arpitha Chandrashekar and Anand Gurumurthy, IIM Kozhikode, India

19 December 2011, Monday

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8.00 am to 7.00 pm

Post Conference Tour (optional)

Wynad/ Kappad

Track II: Industry Practitioners Forum

Date and Day Time 8.30 am to 9.15 am 9.15 am to 10.15 am 10.15am to 11 am Program Registration Inauguration Keynote:- Societal Scale Adoption of Information Technology: Research Opportunities and Policy Challenges, Prof Ramayya Krishnan (Dean, Heinz College, Carnegie Mellon University, USA) Coffee Break Mobile Technology in Health care : The Way Forward; Ram Ananthasubramony, Vijay Sylvestine: Infosys Technologies Ltd. Venue Lobby- Auditorium Auditorium Auditorium

11 am to 11.30 am 11.30 am to 1pm Session I: Emerging Business Applications of Information Technology Chairs: G Subramanian (Tata Consultancy Services) Prof Saji Gopinath (IIM Kozhikode)

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17 December 2011, Saturday

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Unleash the Power of Social Media for Pharmaceutical Companies; Prashant Singh: Tata Consultancy Services Ltd. Internet Enabled Car: Is it the Future Next?;Vasantha Kumar Narayan and Sreenivas Prabhu: Robert Bosch Engineering and Business Solutions Ltd. Smart Grid : A Point of view for India; Ashish Kumar Das, Murthy Kanivehally, Soumya Sen; Infosys Technologies Ltd and Amoy Kumar Datta: Indian Institute of Management Kozhikode Lunch Break Variations in Listening Across Industries and Media Platforms: Towards Richer Social Media Insight; Reeta Mehrishi, Anil Omanwar, Jagdeep Soni, Sujoy Sett, Subhradeep Das: Tata Consultancy Services Ltd. Br@ndsumers - How must Brands manage Consumers driving the Br@ndwagon?; Beena Sarkar, Nishith Mathur: Tata Consultancy Services Ltd.

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1pm to 2 pm 2pm to 3.30 pm Session II: Marketing in the Digital World: Leveraging New Technologies Chairs: Prof Sunil Wattal (Fox School of Business, Philadelphia) Prof Keyur Purani (IIM Kozhikode) 3.30 to 3.45 pm

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C2 Attribution Management; Rakesh Pillai, Visual IQ Inc. Social CRM: Possibilities and Challenges; Mridul Sharma and Geeta Rohra: Tata Consultancy Services Ltd. Coffee Break

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3.45 pm to 5.15 pm Session III: Managing Information Technology: Challenges and Future Directions Chairs: Prof Ravi Seethamraju (University of Sydney, Australia) Prof S. Asharaf (IIM Kozhikode) 5.45 pm to 6 pm 7.15 pm to 8.00 pm 8.00 pm to 9.15 pm

Outsourcing 3.0: Road Ahead for Indian IT Industry; Kaushik Chatterjee: Wipro Ltd. Impact of Cloud on Telecom Voice Switching Equipment Vendors; Mahesh Govind: Nokia- Siemens Network and Sajan Liyon: Brocade Communications Digital Strategy: Importance, Cross-Section & Beyond; Apoorv Johari: Tata Consultancy Services Ltd. A Strategic Approach to Management of Technology and Innovation in egovernance Projects in India; N. Vijayakumar: Infosys Technologies Ltd. Coffee Break Cultural Programme Banquet Dinner C2

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Registration
The conference registration fee covers coffee breaks, working lunch, conference kit, banquet dinner and the conference proceedings in CD-ROM. The IPF registration covers coffee breaks, working lunch, IPF kit, banquet dinner and the IPF proceedings. Registration Fee ITSM Conference (2 days) ITSM Industry Practitioners Forum* (one day) Full Time Students Rs.2500/Rs.1500/Academic/ Govt. R&D Institutions Rs.5000/Rs.3000/Industry Rs.6250/Rs.5000/-

Participants can make registration payments to the following account:- State Bank of India A/C Name: ITSM 2011, A/C Number: 31807989916, IFSC Code: SBIN0010565, MICR code: 673002016 and Swift Code: SBININBB392, clearly mentioning the name of the author/ participant. The payment may be done through bank transfer/credit card/ debit card. Payments within India can also be through demand draft drawn in favour of ITSM 2011, payable at State Bank of India, IIM Kozhikode. *The Industry Practitioners Forum offers concessional registration rates to a limited number of local Industry Practitioners/Management and Engineering College Teachers (Rs. 1500/-) and students (Rs.500/-) on a first-cum-first served basis. The concessional rates do not cover the cultural programme, banquet dinner, etc.

Sponsors of ITSM 2011