Acknowledgement

Name of group members.

1. 2. 3. 4. 5. 6. 7. 8. Payal Sharma. Divya paranjpe. Subrato das. Rohit semlani. Aditya shukla. Vijay kumar gupta. Dilip kumar. Sunny avashthi.

INDEX
Sr.no. 1. 2. Summary Bibliography Topic 1 2 page no.

Summary

This is a short detailed information of our product .i.e., Night Angle beers. Which is going to sell beers in INDIA across all the states with 28 head office and more than 1500 outlets. We are going to sell our product by adopting strong marketing strategies and also with effective PR management. We are going to provide customers quality product with reasonable price. We are likely to have brand Ambassadors for advertising our prosuct with strong Media supports and also by giving demos and free samples in restros and also in local shops our targets audience will be between age group of 21 to 50 years.

Bibliography

To create this product i.e. night angle beers we have accelerated our efforts by using various sources like we have taken reference of other beer companies e.g. kingfisher, foster, etc. to get dear idea about how to launch our product but the products our innovations. It is a self made product and no invitation of the andy other product has been done the name of the product logo its all out own creating. And all the patents are reserved.

Introduction

Its a private limited company night angle beers which is selling beer cans and bottle which is registered with Indian partnership act 1932.

Members of the company.

1. Rohit Semlani 2. Divya paranjpe 3. Subrato das 4. Payal Sharma 5. Aditya shukla 6. Dilip kumar 7. Sunny awashthi 8. Vijay gupta

Night angle beer features.

1. Good quality:The night angle beer has one of the best quality. The quality of the beer is so good that it is compared to Heineken, ceffe,etc. 2. Taste , fashion and trend :The taste of the beer is liked by everyone. It is liked by the people by its taste, fashion and trend in the rich locality. 3. Filtered :The beer is pure and filtered beer. 4. Recycle :The packing is made in such a way that it can be recycled properly. The can and the bottles can be recycled. 5. Easily available :It is easily available in all the parts of Mumbai, Delhi, Goa,etc. It will also be easily found easily in the shoping malls, hotels and restorants. 6. Least harmful :The beer which we are making is least harmful to the body parts like liver. It is least harmful because it contains less amount of alcohol. 7. Strategy :We have brought down the steps in the implementation of the distribution strategy.

8. Reasonable price :we have come up with the reasonable price as compared to others like kingfisher, foster, ceffe,etc.

9. Alcohol :The amount of alcohol used in the beer is leass as compared to all other beer brands in the country.

Branding

To make the product popular and make the goodwill we need to advertise our product. As Branding is very important factor to market a product. So we are going to hier a brand Ambassador for our product . For example :- Ranveer Singh as he is very new face in the market. And he not yet advertise very much for other companies. Our brand Night Angle beer will be geeting a strong branding support.

Target Audiences

Audience is the main factor for deciding the business. And also as our product i.e. night angle beer is rich product. Thus we will be targeting the audience of age group between 21 to 50 years. As it is the right audience to sell the product. We are also going to focus that on which part of the area the beer would take more sales for eg. Bandra in Mumbai, near the beach of Goa.

Public Relations Management.

1. To know the taste , preference , liking of the customer public relation management is very much needed. 2. We are going to adopt strong pr management to know customers preference. 3. Our pr manager will be selected on high qualifications, skills and abilities who can e=really lead our organization.

Why our product is beer ?

The Indian beer industry has been witnessing or studing the growth of 10.17% per year the average age of population on the decrease and the income level on the increase , the popularity of the beer in the country is continuously to rise.

Target market

Would be younger people , 5 cities and one state are targeted to launch the Night Angle beer. a. b. c. d. e. Mumbai. Hyderbad Delhi Chennai Darjeling a. Goa

Features
a. b. c. d. Helps to reduce kidney done formation by 40% (Beer). Three beer a day covers 10% your daily needs. Beeer is the best source of silicon in diet. A part form alcohol, our beer contains a whole seriesof components, valuable form medical stand point , which contributes to health. e. Our beer is the only alcoholic beverage containing hops, which highly helps for digestion. f. Marathon runners claim that beer is only drink they tolerate after running. g. It reduceses coronary disease of 30 to 60%.

Objective

a. b. c. d. e.

To increase its brand name. To increase the goodwill of the organization. To earn more profits. Focus the customer on our brand and product. To increase it market share.

Promotions.
a. We will be promoting our beer through showing our advertise on social networking sites like facebook , twitter which are very popular. on internets, giving advertisement in theatres. b. We will be launching our beer in private parties, beaches. c. We will be also organize a football toranament in goa where we will be promoting Nght Angle beer on large scale. d. Since directly we cannot promote our beer Night Angle , hence we would be making surrogative advertising method using mineral water of same brand name.

Our product
Night Angle would be containing 5% of alcohol and would be sold on basic price of rs. 60 for a 250 ml tin and 100 rs. For 1 quarter. But our exception is that we would be selling our beer Night Angle in goa fo a basic price of 45 rs. And 85 rs. For quarter.

Top 5 brands of beer in India (Competators)

Name
Kingfisher Haywards Royal challenge kalyani black label Kings

Market share
30%

Alcohol contains
8% 7% 5% 7.8% 4.85%

Price

Marketing strategy
We will be using strong marketing strategy to market our product by using marketing mix i.e. product , price , place , promotion. Product :Our product i.e. Night angle beer is having little different look from others and also it is an consumer durable. The packaging of our product will also giving the information printed on the tins or bottle of beers so thet consumer can know about it. Price :As price reflects companies consideration as profit margin competitors pricing include discount. So we are going to sell at reasonable price our beer as compare to other but also with good quality. Place:Place refers to decision associated with the channel of distribution that acts as means of reaching the target consumer. Beer is available at various places. Through transport location of outplace retailer. The product should be available at convenient place which is easily available to the customer. Manufacturer- distributor- wholeseller- retailer-consumer Promotion:Promotion helps to sell the product at large we will be using different advertisement, medias and brand ambassador for our product.