N39

zamTari
2011/2012

redaqtori nomerze muSaobdnen

salome kikaleiSvili nino kalandia maia cecaZe Tamar kiknaveliZe nina axlouri irina bagauri aCiko xatiaSvili

EDITOR
Salome Kikaleishvili

sarCevi
turne komunikaciebis samyaroSi niko nergaZe _ IMHO, jeostarze madloba vis? legenda peplis efeqtze nodiko tatiSvili _ `me qarTveli var~ jadoqroba zamTris RameebSi da maknatunas saSobao zRapari buxari eTer Wkaduas molodinSi

Content

CONTRIBUTORS
Nino Kalandia Maya Tsetsadze Tamar Kiknavelidze Nina Akhlouri Irini bagauri Achiko Khatiashvili

6 12 16 18 22 32 36 50

Tour of the World of Communications Niko Nergadze IMHO, at Geostar Giving Thanks to Whom? The Legend of the Butterfly Effect Nodiko Tatishvili: I Am Georgian Magic on Winter Nights and the Christmas Tale of the Nutcracker Fireplace

dizaini

DESIGN
Tornike Lordkipanidze Maiko Kvirkvelia

Tornike lorTqifaniZe maiko kvirkvelia

foto

PHOTO
Levan Kherkheulidze

levan xerxeuliZe

stilisti
nino beqiSvili

STYLIST (TEXT)
Nino Beqishvili

koreqtura Targmani

CORRECTOR
Tamar Ghonghadze

Tamar RonRaZe

TRANSLATION

translate.com.ge

English Editing: Souzette Lohmeyer jeoselis korporaciuli komunikaciebis ganyofileba Corporate Communication Department Ltd Geocell

gamomcemeli Sps `media hausi dekomi~ misamarTi: Tbilisi 0183, JRentis q. 35 tel.: 2145002 ISSN 1512-3030

stamba Sps `sezani~

Awaiting for Eter Chkadua

osman Turani
generaluri direqtori CEO
Let Me Greet You, Dear Subscribers Together, we have experienced a year full of interesting projects and new technology. And now, as Geocell meets the New Year as the leader of mobile communication market, I want to express my gratitude to you, the customer, for making this happen. In the next year, we will continue to provide you with the same easy and reliable mobile communication that made Geocell number one among our competitors. It is very important, however, that our company does not forget about its most important role. Geocell is committed to taking care of our people and our country, and strives to be an integral part of this countrys economic and social development,. Therefore, each year Geocell focuses on projects to preserve our cultural heritage, support education, and promote the integration of people with disabilities into society. This last year was no exception. I would like to specifically focus on Geocells project called, For a Successful Future. With this slogan, Geocell laid the foundation for a very important educational initiative. Classrooms of the future were created for two public schools in Georgia; they were equipped with modern classroom technology, giving the children the resources they need to compete in todays modern world. . Last year was also full of a series of special offers for Geocell subscribers: an unprecedented tariff ( Three Zeros), the most preferential roaming tariffs, the Android Smartphone, new tariffs for mobile Internet, and unprecedented lotteries only offered to Geocell subscribers. This is a small list of what Geocell was able to offer its customers this past year, and we know it was much appreciated. Let me wish you a Merry Christmas, a Happy New Year and much success in the coming year. In 2012, look for more offers and options from Geocell!

Osman Turan
mogesalmebiT, Zvirfaso abonentebo! saintereso proeqtebiT da siaxleebiT datvirTuli kidev erTi weli gavacileT TqvenTan erTad! axal wels jeoseli mobiluri komunikaciis bazris lideris poziciiT xvdeba, risTvisac yvela Tqvengans minda didi madloba gadagixadoT. Cven momavalSic uzrunvelvyofT Tqvens komfortul mobilur komunikacias. warmatebis miRwevis procesSi Zalze mniSvnelovania kompania ar iviwyebdes erT-erT umniSvnelovanes daniSnulebas, izrunos sazogadoebaze da qveyanaze. iyos qveynis Semadgeneli nawili ekonomikuri ganviTarebisa da sazogadoebriv-socialuri pasuxismgeblobis sferoSi. swored amitom, jeoseli yovelwliurad axorcielebs proeqtebs garemos dasacavad, kulturuli memkvidreobis SenarCunebis da ganaTlebis sferos mxardasaWerad da SezRuduli SesaZleblobebis mqone adamianebis sazogadoebaSi integrirebis xelSesawyobad. am kuTxiT arc gasuli weli iyo gamonaklisi. gansakuTrebiT gamovyofdi proeqts romelsac `warmatebuli momavlisTvis~ vuwodeT. am sloganiT jeoselma Zalian mniSvnelovan iniciativas Cauyara safuZveli. saqarTvelos or sajaro skolaSi moewyo momavlis saklaso oTaxebi, rac gulisxmobs Tanamedrove teqnologiebiT aRWurvil saswavlo garemos, riTac saganmanaTleblo procesi kidev ufro nayofieri gaxdeba. gasuli welic datvirTuli iyo jeoselis mravalferovani SemoTavazebebiT: uprecedento tarifi `sami nuli~, yvelaze xelsayreli pirobebi roumingiT sargeblobisas, androidis smartfoni jeoselis abonentebisTvis, ganaxlebuli tarifebi mobiluri internetisTvis, uprecedento gaTamaSebebi mxolod jeoselis abonentebisTvis _ es mcire CamonaTvalia Cveni SemoTavazebebisa, romlebic didi mowonebiT sargeblobs. minda mogilocoT Soba-axali weli da gisurvoT warmatebebi! jeoseli momavalSic bevr sasiamovno siaxles SemogTavazebT!

GEOCELL . Winter 2011-2012

`momavlis klasi~ jeoselisgan

axalgazrda Taobis warmatebul momavalze zrunvas jeoseli aqtiurad Seudga. TbilisSi, uaxlesi teqnologiebiT aRWurvili klasis gaxsnidan, sul raRac erT TveSi `jeoselis klasi~ ukve yvarelSi gaixsna. gasul nomerSi giambeT, rom proeqtis `warmatebuli momavlisaTvis~ farglebSi mravalfunqciuri saklaso oTaxebis Seqmnaze muSaoba daiwyo da msgavsi tipis saklaso oTaxebi regionebSi etapobrivad unda dainergos. pirveli regionaluri `momavlis klasi~ ki amieridan yvarlis skolis aRsazrdelebs da maT pedagogebs komfortul garemos Seuqmis da saswavlo process ufro sainteresos gaxdis. msgavsi sapilote programa regioneli bavSvebisTvis gacilebiT mniSvnelovania, miT ufro, rom Tanamedrove teqnologiebi maTTvis met-naklebad xelmisawvdomi arc iyo. virtualuri saskolo inventari, sxvadasxva sagnebisadmi interesis momatebasTan erTad, xels Seuwyobs bavSvebis Tanamedrove samyaroSi integrirebas.

"The Classroom of the Future" from Geocell

Geocell has actively started taking steps to ensure the future success of the younger generation. About a month after opening a classroom equipped with modern technologies in Tbilisi, another Geocell classroom was opened in Kvareli. As we described in the previous edition, the "For Successful Future" project has been launched to create multi-function classrooms, with plans to gradually increase the number of Geocell classrooms across Georgia. The first regional classroom of future will create a comfortable and interesting teaching and learning environment at Kvareli School. Such a pilot program is extremely important for children - especially those who live where modern technology is limited. Geocell classrooms will promote the integration of these children into the modern world.

jeoseli . zamTari 2011-2012

stipendiebi studentebs
me mgoni, axali sulac araa is faqti, rom jeoselis saxels gadaawydebiT bevr iseT saqmeSi, rac qvelmoqmedebas exeba. amjerad kidev erT saqvelmoqmedo proeqtze giambobT, romelSic jeoseli tradiciulad aqtiuradaa CarTuli. meaTe welia, rac biznesmenTa jgufis mier Seqmnili `saqarTvelos saganmanaTleblo da SromiTi saqmianobis urTierTdaxmarebis fondi~ arsebobs. am xnis ganmavlobaSi fondma araerT materialuri problemebis mqone students, ojaxsa Tu miusafar bavSvs gauwia daxmareba. amitomac es fondi yvelaze popularuli saqvelmoqmedo organizaciebis siaSic ki Sevida. fondi daarsebulia `CaRlaris~ saganmanaTleblo dawesebulebebisa da Savi zRvis saerTaSoriso universitetis sameTvalyureo sabWos yofili Tavmjdomaris, mesuT bozqiris da Savi zRvis saerTaSoriso universitetis proreqtoris, profesor giuli alasanias mier. `CaRlaris~ iniciativas jeoseli tradiciulad welsac SeuerTda. Sedegad, ki niWier, xelmokle 100 students erTwliani stipendia daeniSna. sursaTiTa da tansacmliT daexmarnen materialuri problemebis mqone ojaxebs. zrunvamoklebul bavSvTa dasaxmareblad ki gamofena-gayidva moewyo.

Scolarships for Students

It is not news that you will come across Geocells name among those who give to charity. Let me tell you about one charitable project in which Geocell has had an active role. For ten years now the Mutual Assistance Foundation of Educational and Labor Activities has been working in Georgia. The foundation, set up by a group of businessmen, renders financial assistance to students, families, and homeless children who are living in poverty or struggling to make ends meet. That is why this foundation is on the list of the most popular charitable organizations. The foundation was set up by Chaglar Educational Institutions, Mesut Bozkr, former chairman of the Supervisory Board of the International Black Sea University, and Prof. Giuli Alasania, vice rector of the International Black Sea University. This year Geocell once again joined forces with the Mutual Assistance Foundation of Educational and Labor Activities. As a result, 100 students from poor families were awarded one-year scholarships. Families who are living in poverty received essential items such as food and clothes, and exhibition-sale was arranged to assist orphaned children.

warmatebuli momavlisTvis
1 noembers Tbilisis pirveli eqsperimentuli skolis yofili moswavleebi, romlebmac skola warCinebiT daamTavres da erovnuli gamocdebic warmatebiT Caabares, vercxlis medlebiT dajildovdnen. 14 axalgazrdas medlebi kompaniis generalurma menejerma, osman Turanma gadasca. warmatebul axalgazrdebs jeoselisgan medlebTan erTad sxva sasiamovno saCuqrebic gadaecaT. jeoseli pirvel eqsperimentul skolasTan ukve erTi welia, rac aqtiurad TanamSromlobs. ramdenime Tvis win jeoselma aRniSnul saswavlebelSi, `warmatebuli momavlis~ proeqtis farglebSi, uaxlesi teqnologiebiT aRWurvili saklaso oTaxi gaxsna, romelic saqarTvelos saskolo ganaTlebis sistemaSi yvelaze maRal standartad iTvleba. jeoseli mxolod am proeqtebiT ar Semoifargleba da kompania warCinebuli, niWieri axalgazrda Taobis Tanadgomas momavalSic gaagrZelebs.

For a Successful Future

On November 1, First Experimental School students, who graduated with excellence and passed their national entry exams were awarded with silver medals. Osman Turan, CEO of the company, personally handed the medals to the 14 young people. Along with the medals, the students also received generous gifts from Geocell. Geocell has been actively cooperating with the First Experimental School for a year. Several months ago Geocell opened a new classroom at this school equipped with modern technologies in line with the project "For a Successful Future." This classroom meets the highest standards of Georgias education system. Geocell does not limit itself only to these projects and plans to continue to find new and innovative ways to support successful, talented youth in the future.

GEOCELL . Winter 2011-2012

turne komunikaciebis samyaroSi

avtori nina axlouri
warmoidgineT, rom sadme, skandinaviaSi mogixdaT gamgzavreba, an baltiispireTSi, an Tundac espaneTSi... rogor didi xniTac ar unda mogiwioT wasvla, Tavs samSoblosgan Sors mainc ar igrZnobT. ufro sworad, Tavs samSoblosgan Sors ar igrZnobT, Tu jeoselis abonenti xarT. sadme, stokholmis Tu kopenhagenis quCaSi seirnobisas, moulodnelad, mSobliuri gancda dageuflebaT, nostalgiis SegrZneba ki ukvalod gaqreba. amaSi jadosnuri araferia _ ubralo mizezi iasamnisferi, kargad nacnobi logo iqneba, romelic yvelgan SeiZleba dainaxoT, Senobebis kedlebze, bukletebze, moZrav sareklamo dafebze. es logo jeoselis qsels ekuTvnis, romelic, Tavis mxriv, msoflios erT-erTi Zlieri satelekomunikacio jgufis, Teliasoneras wevria. Teliasoneras qseli dRes msoflios camet qveyanaSia, maT Soris saqarTveloSic. yoveli wlis bolos holdingi am qveynebidan Jurnalistebs saintereso media-turneze epatiJeba, romelic ara mxolod kontaqtebis damyarebis saSualebaa. masze Teliasonera medias ganvlili wlis Semajamebel angariSs abarebs da teqnologiur siaxleebs acnobs. media-turnes funqciebze kompania jeoselis korporaciuli komunikaciis menejeri, irma cqitiSvili gvesaubreba: `es media-turne tradiciulad stokholmSi imarTeba. Cveni maspinZlebi Telasioneras top-menejmentia. isini xvdebian mediisa da korporaciuli komunikaciiis sferoSi momuSave adamianebs, romlebic Teliasoneras wevri qveynebidan arian. kompaniis xelmZRvaneloba maT wlis Semajamebel informacias awvdias, esaubroba imaze, Tu ra gakeTda am xnis ganmavlobaSi evraziis masStabiT, aseve siaxleebze, momavlis gegmebze uyveba. es urTierTobis Zalian kargi formaa, radgan Jurnalistebi piradad ecnobian im xalxs, vinc TiToeuli kompaniis ukan dgas~. amis dasadastureblad telekompania `rusTavi-2~-is Jurnalistis, gvanca suTiZis STabeWdilebebic kmara, romelic Teliasoneram media-turneze miiwvia. `Teliasoneram JurnalistebisTvis Zalian saintereso prezentacia gaakeTa da uamravi siaxle gagvacno~, _ gviyveba gvanca, _ `sainteresoa, roca kompania Tvlis saWirod, sistematurad angariSi Caabaros imaze, Tu rogor viTardeba is wlidan wlamde. CemTvis gansakuTrebiT STambeWdavi iyo meoTxe Taoba. turnes dros konkretulad gagvacnes, Tu rogor muSaobs is, ra plusebi aqvs, aseve mogviyvnen 2011 wlis sxva miRwevebis

Tour of the World of Communications

By Nina Akhlouri
Just imagine you had to take a trip somewhere like Scandinavia, the Baltic States, or even Spain. However long your trip may be, you will not feel far away from home that is, if you are a Geocell subscriber. While walking down the streets of Stockholm or Copenhagen, you will feel like you are on your own street. There is nothing magic about it it simply has to do with a purple, wellknown logo, which you can see everywhere on the walls of buildings, in booklets, on moving advertising boards. This logo belongs to the Geocell network which is a member of TeliaSonera one of the world strongests telecommunication groups. TeliaSonera network operates in 13 countries around the world, including Georgia. At the end of each year, the company invites journalists from these countries to take part in a media tour that is more than just a way to establish contacts. During the event, TeliaSonera reports the past years results and introduces journalists to their latest technological advances. Irma Tskitishvili, Geocells Corporate Communications Manager, spoke with us about the media tours main purpose.This media tour is traditionally held in Stockholm with TeliaSoneras top managers acting as hosts. They meet with the representatives from media outlets as well as people working in the corporate communication field from TeliaSonera member countries. The company management informs those on the tour about the past years results, speaks about what TeliaSoners priorities and activites have been throughout Eurasia, as well as discussing new technology, future plans, and so on. This is a very good relationship, as the journalists get personally acquainted with the people who stand behind the company. Gvantsa Sutidze, reporter from Rustavi 2 TV, was one of those invited to the media tour by TeliaSonera; she was impressed by what she saw and heard. TeliaSonera held a very interesting presentation for reporters and presented a lot of new information and products, Sutidze tells us. It is very interesting when the company deems it necessary to report on how it is developing from year to year. I was especially impressed by 4G communication. During the tour, we were informed about how it works and what particular advantages it has. They also told us about

jeoseli . zamTari 2011-2012

Sesaxeb. gavigeT isic, rom Teliasoneram wels daasrula yvela kompaniis rebrendingi. rogorc TeliasoneraSi amboben, rodesac mogzaurob im qveynebSi, sadac aris am kompaniis operatori (anu am qveynis operatori aris Teliasoneras wevri) da xar jeoselis abonenti, xar privilegirebuli, radgan roumingis tarifebi Zalian dabalia. STambeWdavi iyo teqnikuri ofisi, sadac gvaCvenes serverebi, saidanac xdeba meoTxe Taobis uswrafesi internetis miwodeba, aseve gagvacnes muSaobis specifikac. aseve, vizitis dros gavicaniT Jurnalistebi sxvadasxva qveynidan, rac yvela CvenganisTvis Zalian kargi gamocdileba iyo~. media-turne jeoselisTvisac kargi saSualebaa imisTvis, rom dainteresebul adamianebs Tavis saqmianobasa da Teliasoneraze informacia gauziaros. Jurnalistebi, romlebic uSualod ecnobian holdingis xelmZRvanelobas da muSaobis principebs, ufro metad interesdebian sakuTar qveyanaSi moqmedi kompaniis saqmianobiT. `komunikaciis mTavari nawili urTierTobis sferoSi CvenTvis Jurnalistia~, _ ambobs irma cqitiSvili. media-turnes dros xom sazRvari adamiansa da kompanias Soris iSleba da or mxares Soris uSualo, gamWvirvale kontaqtis damyareba xdeba... am kontaqtis Tanamonawile ki Semdeg mTeli sazogadoeba xdeba, rac `rusTavi-2~-is `P .S.~ gasulma siuJetmac TvalnaTliv dagvanaxa. 2011 wlis Sexvedraze qarTulma mxarem Tavi profesionalizmiT gamoiCina, rac Turme maspinZlebmac aRniSnes. Tumca, sityva `profesionalizmi~, rodesac saqme komunikaciasa da teqnologiur siaxleebs Seexeba, pirvel rigSi, SvedeTze gvaxsendeba. `radgan SvedeTi yovelTvis iyo novatori teqnikuri ganviTarebis sferoSi _ aq gamoigones pirveli telefoni, pirveli mobiluri telefoni... amitom teqnikis muzeumSic wagviyvanes. aq vnaxeT pirveli kompiuteric. am nivTebma saSualeba mogvca naTlad dagvenaxa teqnikis ganviTarebis istoria. siZveleebis Cveneba xazs usvams imas, ramxela nabijebi gadaidga teqnikis sferos ganviTarebisTvis~, _ gviTxra gvanca suTiZem. marTlac, swored am qveyanaSi SeiZleba yvelaze ukeT adevno Tvali komunikaciuri saSualebebis evolucias, xisgan damzadebuli telefonebidan dawyebuli, meoTxe Taobis mobilur aparatebamde. Teliasoneras damsaxurebiT, teqnologiur ganviTarebas fexs qarTveli abonentebic uwyoben. swored maT mzaobaze aris damokidebuli isic, ramdenad swrafad eqnebaT SesaZlebloba Teliasoneras saukeTeso produqtiT _ meoTxe Taobis kavSiriT isargeblon, romlis pirveli gamavrcelebelic msoflios masStabiT, isev da isev, skandinaviuri holdingia. es bunebrivia _ TeliasonerasTvis swrafi, uSualo komunikacia xom is prioritetia, romlisTvisac saintereso media-turnes mowyoba mxolod erT-erT instrumentad iqca.

other achievements in 2011. We learned that in 2011, TeliaSonera completed the rebranding of all its companies. As they say in TeliaSonera, when you are traveling to those countries, where there are operators (i.e. operator here means a member of TeliaSonera) and if you are a Geocell subscriber, you enjoy certain privileges, because roaming tariffs are extremely low. I was also impressed by the technical office, where we were shown the servers that provided the quickest Internet connection -- fourth generation; we were also acquainted with the particulars of their jobs. During the visit we got to know reporters from various countries and it was a very good experience for all of us. A media tour is a good opportunity for Geocell to share information about its activities and TeliaSonera with interested persons. Journalists getting acquainted with the TeliaSonera management and the principles of the companys activities, show more interest in the TeliaSonera operator in their native country. For us, a journalist is an important part of how we communicate; it is an key relationship, Irma Tskitishvili says. During a media tour, the borders between an individual and a company are removed, and direct, transparent contacts are established between the two sides. Later we were able to share the story of this relationship when it aired on the program P.S. on Rustavi 2. During the 2011 meeting, the Georgian side displayed a high level of professionalism, as did their hosts. However, when we say the word professionalism, first and foremost, we remember Sweden especially when the topic is communications and new technology. Since Sweden has historically been an innovator in the field of technological development (the first telephone, and the first mobile telephone were both invented there) it is no surprise that we were taken to the Museum of Technology where we were able to clearly see the history of technological development. Seeing technologys first efforts emphasizes what huge steps have been taken in technological development, Gvantsa Sutidze told us. This is the country where one can observe the evolution of communication starting with wooden phones and ending with 4G mobile devices. Because of TeliaSonera, Georgian subscribers are able to keep up with technological development. Now it is up to the Georgian people to take the opportunity to use TeliaSoneras best product 4G communication with TeliaSonera being its first provider. For TeliaSonera, quick, direct communication is the priority. Arranging an interesting media tour is just one way for them to get their message across.

GEOCELL . Winter 2011-2012

jeostari profesionalTa azriT

avtori maia cecaZe

Geostar in the Opinion of Professionals

By Maia Tsetsadze

jeoseli . zamTari 2011-2012

GEOCELL . Winter 2011-2012

`jeostaris~ aqtiurma mayureblebma kargad iciT, rom es satelevizio konkursi jeoselma Svidi wlis win daiwyo, rodesac mTeli qveynis masStabiT axalgazrda, niWieri vokalistebis Zebna daiwyo. es novatoruli wamowyeba ki imdenad masStaburi gaxda, rom saxalxo proeqtad Camoyalibda. bolo Svidi welia, yoveli axali wlis dadgoma ukve `jeostarTan~ asocirdeba. es proeqti Cvenma Jurnalma mravalmxriv warmoaCina. gagacaniT am konkursze momuSave gundi, SegaxedeT kulisebSic, daganaxeT darbazidanac, konkursantis, Jiuris wevrebis Tu mayureblis TvaliT, magram aranakleb mniSvnelovania movisminoT profesionalTa kompetenturi azric. rogor moaxerxa proeqtis SemoqmedebiTma jgufma, rom umokles droSi qveynis pirveli masStaburi musikaluri maraToni, saintereso sanaxaobad eqcia da ramdenad gaamarTla jeoselis Tavis droze am ambiciurma wamowyebam?! am Temaze `dialogi~, `palitra mediis~ kreativjgufis direqtors, marika darCias gaesaubra: `kargad vicnob `jeostars~, sazogadoebasTan urTierTobis kuTxiT Tu ganvixilavT am proeqts, yovelTvis mniSvnelovania, rom kompaniam sakuTari Tavi daanaxos sazogadoebas, ara marto rogorc

Active viewers of Geostar know well that Geocell launched their TV contest seven years ago, when it started looking for young, talented vocalists throughout the country. Later, this innovative idea acquired such a large following that it turned into a public project. For the past seven years, the coming of the New Year is associated with Geostar. Our magazine has presented Geostar from various angles. We have introduced you to the team working on the project; we have let you look behind the scenes from the perspective of contestants, jury members, and of course the viewers. But, what do other professionals in the business think about the program? Marika Darchia, director of the creative group Palitra Media, spoke with Dialogi about how the projects creative group managed to turn the first large scale musical marathon in the country into the successful show it is now. I know Geostar very well. If we discuss this project in terms of public relations, it is extremely important that the company introduces itself to the society not only as a recognized and business-oriented organization, but also as a company com-

aRiarebuli da biznesze orientirebuli, aramed garkveul socialur proeqtebze orientirebuli. didi mniSvneloba aqvs imasac, rom Cven iseT sociumSi vcxovrobT, sadac bevria musikalurad niWieri. aseTi unarebi arsebobs qveyanaSi, mas warmoCena sWirdeba, magram sxva sakiTxia ndobis mopoveba. rodesac gansxvavebul da miukerZoebel proeqts qmni, rTulia sazogadoeba Sens gulwrfelobaSi daarwmuno, radgan es mainc konkursia. piaris kuTxiT amas Zalian didi mniSvneloba aqvs. jeoselma ki moaxerxa ndobis mopoveba da is, rom am proeqtSi sazogadoebis CarTuloba maRali yofiliyo. am procesSi CarTulia Zalian bevri adamiani da nebismier mayurebels uCndeba SegrZneba, rom TviTonac proeqtis Tanamonawile xdeba~ _ ambobs marika darCia. misi azriT, misasalmebeli ambiciaa, rom kompaniam materialuri saxsrebi daxarjos niWieri axalgazrdebis aRmosaCenad da Semoqmedebis kuTxiT maT dasaxvewad. `msoflios masStabiT Tavmoyvare da Zlieri kompaniebi qmnian aseT proeqtebs, magram mogebaze orientirebulebi ar arian. es is danaxarjia, romelic sazogadoebis ndobasa da saxels mogapovebinebs, es ki fuliT ar izomeba. Tamamad SeiZleba iTqvas, rom am proeqtiT jeoseli saqarTveloSi aqtiurad uwevs propagandas vokaluri kuTxiT

mitted to certain social projects. It is also very important to note that we live in a society where there are a lot of people with music skills. Such skills do exist in the country and they need to be demonstrated. But another issue is gaining confidence. When you create a different and unbiased project, it is difficult to convince the society of your sincerity because it is a competition. This is hugely important in terms of PR. Geocell managed to gain confidence and to provide high public involvement in the project. A lot of people are involved in the process and each viewer has the feeling that he/she is a co-participant on the project, Darchia said. She also commented that she can only welcome the companys ambition to spend money on the discovery and development of talented young people. Worthy and strong companies are creating similar projects throughout the world, but they are not profit-oriented. These are those expenses, which compensate public trust and reputation that is not measured by money. It can be said boldly that, by this project, Geocell is actively propagandizing the development of vocal skills. When you are

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jeoseli . zamTari 2011-2012

estradis ganviTarebas. rodesac aseTi tipis proeqts axorcieleb, bevri ram aris gasaTvaliswinebeli: Tundac is, Tu romel arxs aqvs kargi dafarva, hyavs meti mayurebeli...didi mniSvneloba aqvs imasac, Tu vin iqneba Sous wamyvani, romelic yvelasTvis gasageb `enaze~ isaubrebs. Sous Semadgeneli nawilia, rom wamyvans xibli hqondes mayurebelTan Tu monawileebTan saurTierTod. am mxrivac swori gaTvla gaakeTa jeoselma. yofila SemTxveva, rom ar minaxavs romelime orSabaTis koncerti da meore dRes samsaxurSi mTeli kreativis gundi Tvals vadevnebT xolme ganvlil koncerts. ukan vaxvevT koncertis zogierT nawils, vmsjelobT mis irgvliv... ndobis Seqmna da SenarCuneba, Cemi azriT, Zalian dasafasebelia. minda visargeblo SemTxveviT da rogorc jeosels, ise sruliad saqarTvelos mivuloco damdegi Soba-axali weli!~ socialur pasuxismgeblobas iseT qveyanaSi, rogoric saqarTveloa da iseTi kompaniisTvis rogoric jeoselia, mniSvnelovnad miiCnevs piar-kompania `jepras~ ufrosi konsultanti kaxa maRraZec. igi `jeostars~ sakmaod ambiciur da novatorul wamowyebas uwodebs. kaxa maRraZis azriT, jeoselma am proeqtis dawyebiT Seqmna aseTi tipis musikaluri

implementing this type of a project, much has to be taken into consideration for example, which channel has good coverage, which channel has more viewers? . . . It is also key to choose the right showman -- someone who will be able to reach everyone watching and participating. It is important that the show has a host with enough charm to establish a relationship with the viewers and participants. Geocell made the correct choice in this regard. Several times, I could not watch a Monday concert. The next day, we, the entire creative team, were watching the concert, rewinding some parts of the concert and discussing it . . . In my opinion, gaining the confidence of the viewers and participants and maintaining it takes great skill. I would like to take this opportunity to congratulate all of Georgia on the forthcoming New Year and Christmas! Kakha Magradze, senior consultant at GEPRA, believes that social responsibility is quite important for a country like Georgia, and for a company like Geocell. He describes Geostar as an ambitious and innovative project. In Magradzes opinion, by launching this project, Geocell created a space in Geor-

konkursebis Catarebis kultura. `dRes `jeostari~ damoukidebeli kulturuli plastia saqarTveloSi, romelic arsebobs da ase gvgonia, rom yovelTvis iyo. vinc fiqrobs, rom Tavisi momavali Soubizness daukavSiros, aqvs saamiso garemo da pirobebi, rac mniSvnelovania sazogadoebrivi cxovrebisaTvis. `jeostaris~ warmatebis erT-erTi mizezi isic aris, rom jeoselma es proeqti qarTul realobas kargad moargo da marTlac iqca erovnul proeqtad... miuxedavad imisa, rom zusti xarjTaRricxva ar vici, ramdeni jdeba proeqti, vici, rom msgavsi proeqtebi mniSvnelovan materialur Tu adamianur resursebs moiTxovs. am TvalsazrisiT ki `jeostari~ wminda socialuri proeqtia da ara komerciul mogebaze gaTvlili. es aris socialuri pasuxismgebloba kompaniis mxridan~, _ ambobs kaxa maRraZe, romelmac am Temas saleqcio saaTebic ki miuZRvna da sakuTar studentebs swored proeqtis mniSvnelobasa da strategiebze esaubra. yvela kompanias sakuTari strategia gaaCnia, baton kaxas miaCnia, rom profesiuli TvalsazrisiT `jeostari~ jeoselze sworad morgebuli proeqtia da rom zustad jdeba kompaniis indikatorebSi. rigiTi moqalaqeebisTvis jeoseli xalisiani, mzrunveli da megobruli kompaniaa. am proeqtma xalxs swored aseTad daanaxa jeoseli.

gias culture for more music contests in the future. Today Geostar is an independent cultural stratum in Georgia, which, as it seems, will exist permanently. It has paved the way for those who decide to try show business in the future. One of the reasons for Geostars success is that Geocell managed to tailor this project to Georgian reality; the result was that it it really turned into a national project . . . Although I do not have an exact estimate on how much the project cost, I know that similar projects require significant material and human resources. From this point of view, Geostar is clearly a social project and not a profit-oriented one. This is social responsibility on the part of the company, he said. Magradze has even dedicated lecturers to this theme speaking with his students about the projects importance and strategies. Magradze believes, from his professional point of view, that Geostar is clearly a product of Geocell. He explained that, for ordinary citizens, Geocell is a cheerful, attentive and friendly company, and it is this reputation that makes Geostar such a natural Geocell project.

GEOCELL . Winter 2011-2012

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niko nergaZe _ IMHO, jeostarze

avtori nina axlouri
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jeoseli . zamTari 2011-2012

Niko Nergadze IMHO, at Geostar

By Nina Akhlouri

GEOCELL . Winter 2011-2012

13

yvelasTvis moulodnelad, wels jeostari mayurebels axali JiuriT daubrunda. misi erT-erT wevri musikaluri kritikosi da pirveli qarTuli musikaluri Jurnalis damaarsebeli, radio Tavisuflebis Jurnalisti, niko nergaZea. jeoseli nikos musikalur proeqtze sasaubrod Sexvda. aRmoCnda, rom niko nergaZe jeostaris pasiuri mayurebeli iyo. satelevizio Sou masSi yovelTvis iwvevda interess, Tumca imis gamo, rom televizoris yureba ar uyvars, sistematurad Tvals ar adevnebda. `televizors ar vuyureb maincdamainc. manamde Cemi azri Camoyalibebuli ar mqonia~, _ ambobs niko. samagierod, mas Semdeg, rac JiuriSi aRmoCnda, mis movaleobad iqca, hqondes Camoyalibebuli azri yvelaferze, rac aq xdeba. cdilobs, es azri yovelTvis koreqtulad gamoxatos. miuxedavad imisa, rom hyavs Tavisi favoritebi, `Tavs ar ibrmavebs~ da yovelTvis miuTiTebs imaze, rac misTvis mosawoni ar aris. vekiTxebiT, rogori unda iyos misTvis idealuri konkursanti. `pirvel rigSi, is Zalian kargad unda mRerodes, iyos mravalmxrivi _ bevr sxvadasxva raRacas unda mRerodes erTnairad kargad da mesame, varskvlavuri unda iyos, rom dgas scenaze, unda grZnobde, rom momRerali dgas da ara konkursanti, rac sakmaod rTulia, miT umetes, roca axali dawyebuli gaqvs simRera~. Tumca, es xom zogadi, standartuli kriteriumebia. `CemTvisac asea, ase vafaseb, _ agrZelebs is, _ aq subieqturi da obieqturi ar arsebobs. saboloo jamSi, Cemi azri mainc subieqturia. me imas ar viTvaliswineb, es Janri miyvars Tu ara, SeiZleba sul ar mesiamovna simRera _ qarTuli simRerebis turia, romelsac CemiT ar vusmen, arc originals, miT umetes qaverze SeiZleba ar gavgiJde, magram vuyureb, rogor imRera, rogor gamoxata es simRera...~

In what was a great surprise to everyone, this year Geostar returned with a new jury. One of its new members is Niko Nergadze, music critic, founder of the first Georgian music journal, and reporter at Radio Liberty. Geocell met with Niko Nergadze to talk about the musical project. Niko Nergadze was previously just a passive Geostar viewer. The show has always interested him, but since he does not like to watch TV, he did not watch consistently the contest. "I do not watch TV frequently. Until now I did not have any definite idea about the project," Niko explained. But after he appeared on the jury, its now his obligation to have an opinion about everything that is happening. And while he has his favorite performers, he is fair when pointing out what he does and does not like. When asked about his ideal contestant, he answered, "First of all, he/she should sing very well, should be diverse (i.e. should sing many various songs equally well), and the third, he/she should be like a star. When he/she stands on the stage, you should feel that a singer is standing there and not a contestant. That is extremely difficult - especially if you have started singing quite recently. However, these are general, standard criteria. This is my opinion. This is my assessment," he said. "There are no subjective and objective sides here. Ultimately, my opinion is subjective. I do not take into consideration whether I like this genre or not. Maybe, the song did not please me at all - there is a Georgian song round, to which I do not listen at my own will, neither the original, nor the cover version, but I am looking at how he/she performed this song,"

`axla, pirvel rigSi, gansakuTrebiT davinaxe, rogori popularuli proeqtia da maRali reitingi aqvs, yoveli meoTxe Tu mexuTe amas uyurebs saqarTveloSi da es TavisTavad STambeWdavia. amas garda, jeostari pirvel rigSi aris satelevizio Sou, romelic imisTvis aris dadgmuli, rom saintereso sayurebeli iyos, xalxi kargad gaerTos da karg musikas mousminos, monawileebisTvis ki aris Zalian kargi Sansi, rom saqarTvelom gaicnos. Sous rac Seexeba, Zalian damokidebulia imaze, Tu finalistebi vin arian, vin rogor gamodis. xSirad msmenia Civili _ gaxdeba viRac gamarjvebuli da mere ras miaRwevso. Tu ramis miRweva SeuZlia, es aris Zalian kargi Sansi, rom xalxma, potenciurma sponsorebma dainaxon, simRera Caweros. televizors rom CarTav, Souebis naxevarSi jeostarelia. ar vici, es ramdenad aisaxeba maT materialur keTildReobaze, magram albaT ufro ukeTesad arian, vidre rom ar gamosuliyvnen jeostarSi~. niko fiqrobs, rom qarTul proeqts Tavisi specifikuri mxareebi aqvs. `analogiuri proeqtia American Pop Idol, romlis proeqtic aqvs nayidi `rusTavi-2~-s da romlis mixedviTac aris es gakeTebuli. gansxvaveba isaa, rom iq ufro didi gaqaneba aqvT. Tu, vTqvaT, amerikaSi an inglisSi duetebs mRerian, varskvlavebis meti ra hyavT. CvenTan mTlad ase ar aris. kidev problema isaa,

mas Semdeg, rac jeostarSi movida...

"First and foremost, I saw that this project is very popular and enjoys high ratings; each fourth or fifth person watches this project in Georgia and that is very impressive in itself. Moreover, Geostar, first of all, is a TV show, which is staged to make it interesting to the viewers - to entertain people and let them listen to good music; moreover, it is a very good opportunity for the participants to present themselves to all of Georgia. As far as the show is concerned, it depends very much on who the finalists are and how the contestants perform their songs. I have frequently heard various complaints - a winner will be revealed and then what? If a person can achieve something, there is a very good chance that people, potential sponsors see them, and that they will get to record songs. When you switch on your TV, Geostar contestants make up half of participants of various shows. I do not know how it will influence their material status, but probably they feel better rather than not for having participated in Geostar." Niko Nergadze also commented that the Georgian project is different than other shows in the same genre. "American Pop Idol, whose project was purchased by Rustavi 2 TV, is an analog to Geostar. The difference is that the contestants have more opportunities there. If, for example, duets are performed in the United States and England, they get a lot of attention. The situation is different in our country. The pop song was invented there, and numerous new songs are created there every year which become popular with many people listening

After Coming to Geostar

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rom iq pop simRera imaTi mofiqrebulia, yovel wels uamravi axali simRera gamodis, romelic popularulia da xalxi usmens, CvenTan ar aris ase, popularuli simRerebis didi nawili Zveli saestrado simRerebia da or weliwadSi erTxel Tu raRac simRera gamovida, romelsac xalxi usmens, esec kargia da amitom ufro rTulia, rom Tanamedrove simRerebi imRero, imitom, rom ar aris Tanamedrove qarTuli simRerebi.~ proeqtSi arafers Secvlida. isic moswons, rom xalxi irCevs gamarjvebuls da ara Jiuri. `bevri ambobs, niko beriZe rom gavarda, ratom ar SeuZlia Jiuris viRac gadaarCinoso. niko beriZe Zalian kargi iyo, velodebodi, rom finalSi imRerebda da megona, rom gamarjvebis Zalian kargi Sansi hqonda, magram meore mxriv, roca kenWisyra iyo, yvelaze cota xma miiRo. am dros Jiurim SeiZleba Tqvas, ici, Sen rom gaagzavne esemesi ar iTvleba, me ukeTesad vici, rom es kaci darCeba da meore wava. es ar mgonia maincdamainc swori. adre hibridi iyo, Jiuri viRacas imunitets aniWebda. Jiuri rom wyvetdes, ramdenad saintereso iqneba es Sou xalxisTvis? ise ki, smena rom hqondes da simRera SeeZlos, niko nergaZes jeostaris monawiles ampluaSi mainc ver naxavdiT. imitom, rom rodesac abazanaSi mReris da Tavs raRac momRerlad warmoidgens, ufro rok momRerlobaze fiqrobs, vidre pop momRerlobaze. `rok varskvlavebisTvis jeostari da msgavsi proeqtebi ar aris saukeTeso gza. imitom, rom es xom mainc Sejibria da Tan Zalian specifikuri, aq adamians unda SeeZlos sxvadasxva stilisa da Janris simRerebis erTnairad kargad Sesruleba. SeiZleba am turSi xalxurs mReris, Semdeg merab sefaSvils da stiv uanders da mere SeiZleba bitlzi da nirvana imReros. rok momRerlebis umetesoba ar arian aseTi mravalferovnebi da arc aris saWiro. me visac vusmen, isini Tavis JanrSi mRerian kargad da rom sTxovo, souli imRere, ver imRereben, imitom rom ar uyvarT. yvelasTvis araa aucilebeli, yvela sferoSi kargi iyos. es aris specifikuri proeqti, sadac esec unda imRero, isic da yvelaferi erTnairad kargad unda SegeZlos~, _ ambobs nergaZe, `jeostari kargi aris im mxriv, rom uyureb, rogor viTardebian monawileebi, scenaze dgomas swavloben, milioniani auditoriis winaSe gamodian, rac maTTvis Zalian kargi Sansia, imitom, rom mere SeuZliaT, rac undaT is akeTon. rogorc wesi, radgan rokze vlaparakobT, rok momRerlebis umetesoba konkursis wesiT ar Cndeba, iwyeb barebidan da mere adixar zemoT. saqarTveloSi masobrivi tipis musika aris popularuli, dRemde konkursze gogi doliZis tipis momRerlebi imarjveben xolme, es uyvarT da rTulia Seni unikaluri xedviT viRacas Tavi moawono, imitom rom imaT sxva raRac moswonT. jeostarSi ramdenime favoriti myavs. niko iyo Cemi favoriti da gaagdes, maritas gansakuTrebiT vgulSematkivrob, imitom rom axalgazrdaa, pataraa, pirvelad dgas scenaze da es Zalian kargad SeuZlia. mgonia, rom bevr raRacas miaRwevs. levani mReris xolme kargad. vcdilob aman xeli ar SemiSalos xolme SefasebaSi. vcdilob Tavi ar davibrmavo da Tu kargad ar imReres, magasac vityvi~.

to them. The situation is quite different in our country - the majority of popular songs are old Georgian songs. And, if a new song is created once every two years that gains popularity, it is already good. Therefore, it is more difficult to perform modern songs, because there are no modern Georgian songs." He says that he would not change anything in the project. He likes that a winner is selected by the people and not by the jury. "Many people say after Niko Beridze left the contest, why cant the jury save anyone from elimination? Niko Beridze was a very good performer. I expected him to sing in the finale and believed that he had a very good chance to win; but on the other hand, he garnered the fewest votes during voting. In this case, the jury may say, you know, the messages sent by you do not count, and that we know better that this man (voter) that he should stay and that one should go. I do not think this is correct. Previously, there was a hybrid - the jury was able to grant immunity to someone. If it is up to the jury to make a decision, how interesting will this show be for the people?" Even if he had a good ear and could sing, we would not have had a chance to see Nino Nergadze among Geostar contestants, because when he sings in a bathroom and imagines himself as a singer, he mostly thinks about being a rock singer rather than a pop singer. "For rock stars, Geostar and similar projects are not the best path, because it is a competition and at the same time, a very specific one. Here, a person should be able to perform the songs of various styles and genres equally well. One may sing folk songs in this round, then Merab Sepashvili and Stevie Wonder in the next round, and finally the Beatles and Nirvana. The majority of rock singers are not so diverse and they do not need to be. Those, whom I am listening to, are singing quite well in their genre and if you ask them to sing soul, they will fail, because they do not like it. It is not compulsory for everyone to be good in all spheres. This is a specific project, where you should sing everything and you should do it equally well," Nergadze says. "Geostar is good because you are looking at how the contestants are developing; they are learning how to stand on the stage, they are performing in front of a million viewers; that is a brilliant chance for them because afterwards they can do whatever they want. As a rule, if we are talking about rock, most rock singers do not emerge as a result of some contests; you simply start from the bars and ascend subsequently. In Georgia, mass music is popular; the singers like Gogi Dolidze are usually winning the contests. People like such songs and it is difficult to make someone like you with your unique vision, because they like something different. I have several favorite performers in Geostar. Niko was my favorite performer and he was expelled. Now I am supporting Marita, because she is young, this is her first appearance on the stage, and she can do it quite well. I think she will achieve much. Levan is also singing well. I try to avoid anything that shouldnt influence my assessment. If they do not sing well, I will say so.

GEOCELL . Winter 2011-2012

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madloba vis?
avtori maia cecaZe
`madloba vis?~ _ erTi SexedviT es ubralo SekiTxva imxela mniSvnelobas atarebs, rom Zalian bevrjer swored am kiTxvis mosmenis Semdeg jeoselis romelime iRbliani abonenti, axlebur cxovrebas iwyebs xolme. maTTvis imdenad Sokismomgvrelia jeoselis mier mowyobili siurprizis gaanalizeba, rom xSirad dutas am tradiciul kiTxvaze pasuxis gacemac ki uWirT. albaT, marTlac Znelia saTanado sityvebi ipovo im dros, rodesac yvelaze Zvirfas saCuqars, sruliad moulodnelad Rebulob. madloba jeosels wamaxalisebeli gaTamaSebis daarsebis dRidan Zalian bevrma abonentma gadauxada. yovel wels sezonurad, jeoseli Tavis abonentebs uprecedento gaTamaSebas, uprecedento prizebiT sTavazobs. am zafxuls kompaniam arc meti arc naklebi, baTumSi sacxovrebeli binebi gaaTamaSa. zamTris sezonis gaaqtiurebisTanave ki gadawyvites gamarTlebuli abonentebisTvis komforti jipis tipis avtomobilebiT SeeqmnaT. 28 oqtombridan 5 ianvris CaTvliT, jeoselisa da lai-lais abonentebi Tuki akrefen *033#ok, gaivlian ufaso registracias. xolo yovel SabaTs, 5 noembridan _ 7 ianvris CaTvliT telekompania `imedis~ eTerSi jeoselis tradiciuli gaTamaSeba 10 avtomobils (jips) _ Hyundai IX 35-s aTamaSebs. wesebi amjeradac martivia: ufaso registraciis gavlis Semdeg, yovel CatvirTul 5 larze miiRebT gaTamaSebis erT bileTs. kidev erTi sayuradRebo detali is gaxlavT, rom gaTamaSebis msvlelobi-

Giving Thanks to Whom?

By Maia Tsetsadze

"Giving Thanks to Whom?" It is the simple question so often asked by Duta, yet many lucky Geocell subscribers find it rather difficult to answer when they unexpectedly receive Geocells generous and often suprising gifts. Each year, by seasons, Geocell holds a lottery with unprecedented prizes for subscribers. This summer, the company raffled residential apartments in Batumi. Now, with winter approaching, the company will give the gift of comfort on the road to lucky subscribers by raffling Jeep vehicles. From October 28 to January 5, every Geocell and LaiLai subscriber can register for free by dialing *033# OK, while each Saturday, from November 5 through January 7, Geocell will raffle off 10 Jeeps, and a Hyundai IX35 live on Imedi TV. The rules are quite simple. After registrating, a subscriber will receive one ticket for every 5 GEL loaded to their account. In addition, over the course of the lottery, subscribers can reactivate and use their numbers free of charge. Only one prize will be raffled during each program.

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jeoseli . zamTari 2011-2012

sas abonentebs SeuZliaT ufasod aRidginon an gadaiformon TavianTi nomeri. TamaSis principi martivia, yovel gadacemaSi mxolod erTi prizi TamaSdeba. morig jeo-gaTamaSebaSi gansxvavebulia scenarica da dekoraciac. imitirebuli internet-kafe, socialur qsel feisbuqis momxmarebelTaTvis, jeoselis korporatiul tonebSi gadawyvetili dekoratiuli saxlis fasadi da mis pirvel sarTulze ganTavsebuli aseve jeoselis imitirebuli ofisi, mayurebels marTlac afiqrebinebs, rom es yvelaferi Ria cis qveS xdeba. quCis efeqtis gasamZafreblad ki duta studiaSi pirdapir hiundais jipiT Semodis... saerTod, jeoselis yoveli gaTamaSeba, erTgvar saTavgadasavlo siuJets qmnis. strategiidan gamomdinare jeoselSi cdiloben, rom erTmaneTis msgavsi sanaxaoba ar SesTavazon mayurebels. maSin, rodesac wlebis win jeoselis pirveli gaTamaSeba gavida eTerSi, qarTul telesivrceSi misi analogi ar arsebobda. jeoseli iyo pirveli kompania, vinc aseTi tipis gaTamaSeba wamoiwyo. es kompaniis erTgvari siaxle, radgan im dros arcerT GSM operators msoflioSi analogi proeqti ar hqonda. wlebis ganmavlobaSi am latariam transformacia ganicada da gasarTob sanaxaobadac ki Camoyalibda. mis scenarze jeoselis kreativ jgufi muSaobs. keTdeba ganvlili latariebis analizi, ikveTeba dadebiTi da uaryofiTi mxareebi. Semdeg isaxeba axali gaTamaSebis strategiebi, mimarTulebebi da sabolood iqmneba koncefcia, Tu raze unda aagon gadacemis scenari. gadacemis gundi cdilobs mayureblis TvaliT dainaxos siuJeti da swored damtkicebuli scenaris Semdeg iwyeba maTTvis yvelaze rTuli, daZabuli samuSao, rom axali scenari saboloo produqtad aqcion. jeogaTamaSeba mayureblebSi imdenad didi popularobiT sargeblobs, rom Sous mayureblis is nawilic ki uyurebs, vinc gaTamaSebaSi ar monawileobs da Sesabamisad arc mogebas elis. gadacemis `Sidasamzareulo~ rom ganvixiloT, aq TiToeul detals didi pasuxismgeblobiT ekidebian. mkacrad gansazRvrul droSi TiToeuls konkretuli davaleba aqvs Sesasrulebeli. yvela Tavisi gegmis mixedviT moqmedebs, Tumca ise, rom ar dairRves gundurobis principi. dutac jeoselis kreativ jgufis aqtiuri wevria da monawileobas Rebulobs yvela detalis damuSavebaSi. marTalia, pirdapir eTers winaswar ver dagegmav, magram wamyvani, TiTqos yvela respondents ergeba da mis enaze saubrobs. amaSi ki, mas udavod gamocdileba da niWi exmareba. mimdinare gaTamaSebaSi aqtualuri gaxda socialur qsel Facebookis Temis CarTvac, romlis momxmareblebisTvisac jeoselma aseve saintereso videokonkursi wamoiwyo da mniSvnelovani prizebic daawesa. konkurss `2021~ ewodeba. masSi monawileobisTvis ki unda SeqmnaT maqsimum erTwuTiani videorgoli, sadac mohyvebiT saxaliso ambavs momavlidan: rogor gaxdiT jeoselis abonenti? ra Seicvala 2012 wlidan 2021 wlamde? atvirTavT videorgols youtube-ze. Semdeg ki SexvalT facebook_Si jeoselis mTavar gverdze da Sesabamis aplikaciaSi `2021~ daamatebT Tqvens mier Seqmnil videos. aplikaciaSi miuTiTebT saxels, gvarsa da telefonis nomers. konkursi 1 noembridan 5 ianvris CaTvliT mimdinareobs. gadaiReT saxaliso video da moigeT Samsung-is 3D televizori, ori 3D saTvale da Playstation 3. gamovlindeba mxolod erTi saukeTeso videorgoli, romelic jeoselis facebook gverdze yvelaze met Likes daagrovebs. iqamde ki gaxsovdeT, rom yovel SabaTs, jeoselis iRblian abonentTa ricxvi izrdeba. dro cota darCa, amitom gamoiyeneT Sansi, romelsac kompania sruliad uangarod Tavis abonentebs aZlevs da daelodeT SabaTs, saRamos 10 saaTs.

But that is not the only Geo-lottery subscribers can enter. Imitated Internet caf for Facebook users is the faade of a decorative house made in Geocells corporate colors along with a Geocell office on its first floor to make it more realistic and just like it is happening in realtime. To make it more dynamic, Duta enters the studio by Hyundai IX35. Generally, each lottery by Geocell has its own adventure story. When the first lottery by Geocell was broadcasted years ago, there was no such analog in Georgian TV. Geocell was the first company to hold such lotteries, an example of the companys "know-how." Eventually, the lottery was established as an entertainment show with Geocells creative group working out its scenario. Previous lotteries are analyzed, and their positive and negative aspects revealed. Using lessons learned, a new lottery program is planned and created using a new scenario. The program team tries to look at the story through the eyes of viewers; as soon as the scenario is approved, they start the difficult, tense work of turning the new scenario into a final product. Geo-lottery is so popular among the viewers that even those viewers who do not participate in the lottery watch it. As far as "the internal kitchen" of the program is concerned, each detail is discussed here with a huge sense of importance. Each person has to fulfill a concrete task within strictly defined timeframes. And each of them uses their own strategy while trying not to violate the team playing principle. Duta also is an active member of the creative group, participates in the development of each detail. Although, it is impossible to completely plan the live broadcast in advance, the host uses experience and talent to find a common language with all respondents. The involvement of Facebook became quite important in the current lottery. Geocell launched an interesting video competition for Facebook users, and introduced key prizes. The competition is called "2021." To participate, you simply need to create a one-minute video clip, where you tell a funny story from the future about how you became a Geocell subscriber and what has changed from 2012 to 2021? Upload the video on YouTube, go to Geocells Facebook page, and add your video clip to the "2021." You need to indicate your first name, last name and telephone number in the application. The competition is underway from November 1 through January 5. Take a funny video and win a Samsung 3D TV, two 3D Glasses and Playstation 3. The best video clip, which is determined by who receives the most Likes on Geocells Facebook page, will win the competition. Until then, remember that the number of Geocells lucky subscribers is increasing every Saturday. Little time is left, so enter now, and watch who wins at 10 p.m. on Saturday.

GEOCELL . Winter 2011-2012

17

legenda peplis efeqtze

avtori nino kalandia
Semodgomis legenda 2011-is pirveli turis dasrulebidan sam kviraSi TbilisSi akreditirebuli 9 umaRlesi saxelmwifo saswavleblis 190 studentidan Sida SesarCevma Jiurim 15 finalisti gamoavlina. literaturuli desanti Tbilisis saxelmwifo universitetis 10, ilias saxelmwifo universitetis 2, SoTa rusTavelis kinosa da Teatris universitetis 2 da samxatvro akademiis 1 warmomadgenlisgan Sedga.

The Legend of the Butterfly Effect

By Nino Kalandia

Three weeks after the completion of the first stage of Autumn Legend 2011, the jury selected 15 finalists out of 190 students, representing nine higher education institutions. Ten students from Tbilisi State University, two each from Ilia State University and the Shota Rustaveli Cinema and Theatre University, and one from the Academy of Arts, made the literary landing party.

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jeoseli . zamTari 2011-2012

GEOCELL . Winter 2011-2012

19

noembris erT ulamazes dRes axalbeda mwerlebi lopotas jadosnur tbas ewvivnen, TiToeuli maTgani aq mwvane marmarilos saidumlos amoxsnisTvis Camovida. Sedegad ori dRis Semdeg studenturi literaturuli konkursis Jiuris wevrebma saerTo fabuliT Seqmnili 15 axali naSromi miiRes. saidumlos farda aexada _ `peplis erTi frTis daqnevas, droTa ganmavlobaSi, SesaZloa sxvagan tornado mohyves~. peplis efeqtis es koncefcia sxvadasxva Janris istoriebSi aisaxa. literaturulma Jiurim sami saukeTeso naSromi gamoavlina, maT avtorebs konkursis organizatorebis _ ivane javaxiSvilis saxelobis Tbilisis saxelmwifo universitetis fuladi premia da kompania jeoselis specialuri prizebi gadaecaT. pirveli adgilis mflobels, siurprizi jadosnuri adgilis mflobelebmac gaukeTes. konkursis gamarjvebuli lopotaze isev dabrundeba da SesaZloa muzebi isev iq daxvdnen, mwvane tbaze, sadac babazi ipova da moTxrobaSi gaacocxla. `babazisTvis dro aris is, rasac aswrebs, samyaro ki _ yvelaferi, rac xdeba, xolo srulyofileba _ yvelaferSi raRacis moswreba~. misi Zmis gubazis mier `Cawyobili~ alCu komikuri situaciebis jaWvs gamoiwvevs, erTi patara cvlilebis Sedegad SesaZloa babazim gaigos ra aris arasrulyofileba, radganac SesaZloa ver moaswros gaqceva. Cven axali aRmoCena gvyavs, misi naSromi Tqvens winaSea; waikiTxavT da Tan moklemetraJian films naxavT, radganac kinosa da Teatris saxelmwifo universitetis studenti cocxal kadrebs wers, abzacebs amontaJebs da dialogebiT gmirebis axlo xeds iRebs. literatura da kino _ 2011 wlis axali xelwera iva fezuaSvils ekuTvnis. `margo cecxls eTayvaneboda, elfidas uyvarda miwa, ierenes erTaderTi, rac abednierebda, misi piradi Tevzi da zRva iyo,

On a lovely November day, the young writers were taken to the wonderful Lake Lopota to let their imaginations and writing skills work to solve the butterfly effect mystery in their own way. In two days, the jury for the student literary contest received 15 new works based on the fable. The mystery of the butterfly effect is that a single flap of a butterflys wing may over time set off a tornado somewhere else. The concept of the butterfly effect was reflected in different genres produced by the 15 writers, of which the jury selected the best three works. The top authors were awarded a monetary prize from Ivane Javakhishvili Tbilisi State University along with special awards from Geocell. The first place winner, or the legend of this years Autumn Legend, was Iva Pezuashvili. He received a free stay at the hotel on Lake Lopota giving him the opportunity to go back to Lopota and rediscover the muses who inspired him to find his character Babazi and bring him to life in his story. For Babazi, time is what he manages to do; the world is everything that happens and perfection is managing to do something in everything. In the story of Babazi, his brother Gubazi starts a chain of comic situations; but a small change may lead Babazi to understand what imperfection means as he may or may not escape failure. You can read it and watch a short movie; Pezuashvili, who is from the Cinema and Theatre State University, combined the two genres. The variation of the butterfly effect offered by the second place winner, Magda Batiashvili Tbilisi State University, uses the four elements through the story of four people. Margo

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jeoseli . zamTari 2011-2012

aremem ki _ Seisxa frTebi~. oTx stiqiaze avtori oTxi gmiris istoriiT hyveba, isini yvelani erTi genis matareblebi arian, sxvadasxva dros erT ranCoSi ibadebian, cxovroben, da Cveulebrivad miedinebian yofierebaSi. rogor Seicvleboda maTi bediswera faier frests matareblis bileTi rom ar gadaecvala da ori dRiT gvian wasuliyo margosTan? peplis efeqtis es variacia meore adgilis mflobelma Tbilisis saxelmwifo universitetis studentma magda batiaSvilma SemogvTavaza. mesame saprizo adgili ki, Jiuris gadawyvetilebiT, ilias saxelmwifo universitetis students ergo. nino tefnaZe Semodgomis legendis orgzis monawilea. misi gmiri iaponeli mxatvari iukia, romelic uecrad Cndeba da cvlis meore adamianis cxovrebas. iukis instalacia ocamde patara oTaxs moicavs da es oTaxebi cxovrebis modelia. `Cven mudmivad vakeTebT arCevans da es procesi karSi gasvlas hgavs. rogorc ki gaxval, SenTvis meore oTaxi da misi aRmoCenis SesaZlebloba qreba. garda amisa, TiToeuli arCevani adamians cvlis~. TiToeuli es arCevani, romelsac nawili gaazrebulad akeTebs, nawili ki SemTxvevas _ alCus an Toxans andobs, cvlis Cvens yoveldRiurobas. konkursis TiToeuli monawilis arCevani _ daukavSiron TavianTi Tavi Semodgomis legendas, cvlis maT momavals. maTma nawilma ukve daimkvidra Tavi literaturul asparezze, nawili wlidan wlamde izrdeba da emzadeba Tqvas Tavisi sityva Tanamedrove mwerlobaSi. konkursis mizani mis sloganSi gamoixateba. wels Cven axali saxeebi aRmovaCineT, Svidi maTganis xelwera konkursis 2011 wlis broSuraSi Sevida. yvelaferi kavSirSia, araferi xdeba SemTxveviT da Cven gvjera, rom erTi frTis gaSla aucileblad gamoiwvevs tornados _ Tanamedrove qarTul literaturaSi.

worshipped the fire, Elfida loved the earth, Ierene was crazy about her fish and the sea, as for Areme she was all about the air and flying. All of them carry the same gene, are born at the same ranch at different times and live an ordinary life. How would their lives change if Fire Fest did not change the train ticket and went to Margo two days later? The third place prize went to a student from Ilia State University, Nino Tepnadze; it was her second time participating in the Autumn Legend. Her character is a Japanese artist, Yuki, who suddenly appears and changes another persons life. Yukis space includes about 20 small rooms, which represent models of life. We make choices all the time and this process resembles entering the room. As soon as you enter one room you lose an opportunity to discover and explore other rooms. Besides, each choice changes the person. Each choice, which some of us make consciously while others entrust to the flow of life, changes our lives. The choice made by each participant of the contest to connect their lives with the Autumn Legend changed their futures. Some of them have already established themselves in the literary world; others are still growing and preparing to make their contribution to contemporary literature. The goal of the contest is expressed in its slogan. This year we have discovered new faces and the works of seven of them have been included in the 2011 brochure for the contest. Everything is linked. Nothing happens by accident and we believe that a flap of a butterflys wing set off a tornado in contemporary Georgian literature.

GEOCELL . Winter 2011-2012

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nodiko tatiSvili _ `me qarTveli var~

avtori maia cecaZe
yvelaferi 2009 wlis 31 dekembers, `jeostaris~ finalze daiwyo. `jeostari 2009~ nodiko tatiSvili gaxda. mogexsenabaT, rom jeoseli garkveul valdebulebebs jeostarelTa mimarT konkursis Semdegac iRebs da maT SemoqmedebiT winsvlaSi mniSvnelovani wvlili Seaqvs. amitomac, konkursis mTavar prizze _ solo-albomis gamocemaze iniciativa sakuTar Tavze aiRo. dapirebuli solo-albomi jeoselis wyalobiT ukve gamovida, riTac nodikom karieraSi yvelaze mniSvnelovani nabiji gadadga. `me qarTveli var! `I am Georgian!~ ase ewodeba nodiko tatiSvilis pirvel solo-alboms. weliwadnaxevriani Sromis Sedegad gamzadebuli produqti, nabij-nabij iqmneboda. albomi erT-erTi simReris saxelwodebas atarebs, romlis premierac litvaSi, nacionaluri televiziis pirdapir eTerSi, saqvelmoqmedo telemaraTonze gaimarTa. `me qarTveli var!~ mamuka begaSvilis simRera gaxlavT, teqsti ki bibi kvaWaZes ekuTvnis. litvuri premierisTvis

simRera inglisurenovani teqstiT gadakeTda. `I am Georgian!~ sakmaod farTo auditoriam moismina. telemaraTons maSin evroparlamentarebi da sxvadasxva diplomatiuri korpusis warmomadgenlebi eswrebodnen. simRerac garkveulwilad politikuri datvirTvis aris, radgan oms aprotestebs da mSvidobas qadagebs. am nomris dasrulebis Semdeg, nodikos litvis yofilma prezidentma valdas adamkusma (romelic 2008 wlis omis dros saqarTveloSi solidarobis gamosaxatavadac ki Camovida) madloba gadauxada da usurva, rom mTel msoflios moesmina misi simRera. albomSi Sesulia nodikos is simRerebic, romlebsac msmeneli kargad icnobs. maT Soris aris Its ok, romelic ukve gahitebulia. sul, `sano studiaSi~ Caiwera 14 kompozicia. maTgan 12 sagangebod nodikosTvis aris dawerili. 2 simRera ki marTalia msmenelisTvis kargad nacnobia, magram nodikom am simRerebs axleburi, miseuli interpretireba misca. aqedan erTi simRera `Wiamaia~, mis pedagogs, nana dauSvils ekuTvnis. 15 wlis win am simReras merab sefaSvili da marika qacarava asrulebdnen. misi axleburi versia ki nodikom nini SermadinTan erTad Cawera. meore, cnobili simReris kompozitori ki daviT evgeniZe gaxlavT. simReras hqvia `sizmars gavxar~, mas ki Tavis droze maia jabua asrulebda. am simReris axleburi interpretacia boriko Sxians ekuTvnis, romelic aris albomSi Semavali umetesi simRerebis aranJirebebis avtori. masve ekuTvnis nodikos albomisTvis Seqmnili ori simRerac. danarCeni kompoziciebis aranJirebis avtorebi ki mamuka begaSvili, zura laliaSvili, zura maxniaSvili... arian. mniSvnelovania isic, rom melodiebi cocxali instrumentaluri musikis TanxlebiT Caiwera. nodiko ambobs, rom bednieria, radgan mis albomze iseTma musikosebma imuSaves, rogorebic arian: laSa Tofuria, gia salaRiSvili, merab sanoZe, manuCar manjaviZe, xviCa maRlakeliZe, aleko berZeniSvili. nodiko: `maiko kaWkaWiSvils aseve gansakuTrebuli madloba imis gamo, rom oTxi simRera man dawera aseve imis gamoc, rom beqvokalis umravlesoba swored mas ekuTvnis. yvela kompozitors da poets madloba imisaTvis, rom swored CemTvis daweres melodia da teqsti. aseve gansakuTrebiT vemadlierebi instrumentalistebs, aranJirebis avtorebs, xmis operators: giorgi quTaTelaZes. rusTavi2-is musikalur redaqcias. im pedagogebs, romlebic jeostarSi gvyavda da dRes Cemi axlo megobrebi arian, gverdSi midganan. Cems ojaxsac madloba, rom Cems sakmaod rTul reJims itanen da xels miwyoben. jeoseli ki gamorCeulad unda gamovyo, radgan iseTi prizi maCuqa, rasac solo-albomis gamocema hqvia. rogorc wesi, yvela Semdgar momRerals aqvs Tavisi solo-albomi. Semoqmedebis Tu prestiJis TvalsazrisiT es Zalian mniSvnelovania. bevri saCuqari gadmomces `jeostarze~ da yvelas madloba amisTvis, magram yvelaze didi saCuqari swored jeoselma gamikeTa.~ kompaqt-diskis musikaluri prodiuseri qalbatoni marina beriZea. albomSi nini SermadinTan duetis garda, Sesulia sxva duetebic: daTuna mgelaZesTan, nini baduraSvilTan (eka kaxianis simRera `SenTan moval~) da gogola kalandaZesTan erTad. diskis dizaini axalgazrda dizainers daviT kiknaZes ekuTvnis, albomisTvis gankuTvnili fotoebi `kikala studioSi~ TviTon mamuka kikaliSvilma gadaiRo. miuxedavad, imisa, rom nodikos fotosesiebi didad ar xiblavs, ambobs, rom am fotoebiT odnav gansxavavebul nodikos dainaxavs misi gulSematkivari. stilisturad gansxvavebulma da Janrobrivad mravalferovanma musikalurma produqtma dRis sinaTle ukve ixila. farTo auditorias nodikos pirveli solo-albomis Sesaxeb swored im adgilidan auwyes, sadac Tavis droze daiwyo am albomis istoria. 12 dekembers, filarmoniaSi oficialurad Sedga nodikos sadebiuto nabijis prezentacia. jeostaris koncertze ki Sedga albomSi Semavali erTi (daviT evgeniZis) simReris premierac. `sizmars gavxar~ nodiko tatiSvilma jeostaris scenaze amjerad ukve miwveuli stumris statusiT Seasrula. momdevno seriozul ganacxads ki isev didi sakoncerto darbazis scenaze martSi, aleqsandre basilaias iubilisadmi miZRvnil sakuTar pirvel solo-koncertze gaakeTebs.

Nodiko Tatishvili: I Am Georgian

By Maia Tsetsadze
Everything started on December 31, 2009 at the Geostar final when Nodiko Tatishvili became the Geostar 2009. As you know, Geocell contributes to each Geostars development even after the contest is over. And it was with this support that, after a year and a half of hard work, Nodiko was able to produce his first solo album the biggest step in his career thus far. I Am Georgian! is named after one of the songs on the album that Tatishvili first performed at a charity TV marathon on Lithuanian National Television; the song was written by Mamuka Begashvili with lyrics by Bibi Kvatchadze. For the live broadcast, the song was translated into English and had a fairly large viewing audience. The TV marathon was attended by Members of the European Parliament and various diplomats. The song has a political context with lyrics that protest against the war and preach peace. Following the performance, the former Lithuanian president, Valdas Adamkus, who came to Georgia to show solidarity during the 2008 war, thanked Nodiko and commented that he hoped the entire world could hear his song. The album has a total of 14 songs, including Nodikos hit, Its OK, and was recorded in the Sano Studio. Twelve of the songs were written especially for Nodiko while the other two are variations of the well-known, Tchia Maia (lady bug), and You Look Like a Dream. The former was written by Nodikos teacher, Nana Daushvili, and performed by Merab Sepashvili and Marika Katsarava 15 years ago. The new version features Nodiko and Nini Shermadini. You Look Like a Dream was written by Davit Evgenidze, and first performed by Maia Jabua. Nodikos interpretation was written by Boriko Shkhiani, who is also behind the musical arrangements for most of the songs on the album. The authors of the other musical arrangements include Mamuka Begashvili, Zura Laliashvili, and Zura Makhniashvili. The album, which was recorded with live accompaniment, and Nodiko said he was thrilled to work with such talented musicians as Lasha Topuria, Gia Salaghishvili, Merab Sanodze, Manuchar Manhavidze, Khvicha Maghlakelidze and Aleko Berdzenishvili. Nodiko commented,I would like to thank Maiko Katchkatchishvili for writing four songs and for doing most of the back-vocal. I would like to thank all the composers and poets for creating melodies and lyrics for me. I would like to say a special thanks to the instrumentalists, the authors of the musical arrangements, the voice operator Giorgi Kutateladze, the music editors of Rustavi 2, and my teachers from Geostar, who are my close friends now. I would also like to thank my family for putting up with my schedule and supporting me. In the end, I would like to mention Geocell in a special way because the people at Geocell gave me such a great prize -- my solo album. As a rule, every established singer must have a solo album. So it was a great joy when I learned that I would also have my own solo album. In terms of career and prestige, it is very important. I have received numerous presents from Geostar and I thank them for that; but the biggest present for me was what Geocell did. The musical producer of the CD is Marina Beridze. Besides the duet with Nini Shermadini, the album includes duets with Datuna Mgeladze, Nini Badurashvili (Eka Kakhianis song I Will Come to You) and Gogola Kalandadze. The CD cover was designed by Davit Kiknadze, and the album photos were taken by Mamuka Kikalishvili in the Kikala Studio. Despite the fact that Nodiko is not a big fan of photo shoots, he did say that these photos will show a different side of Nodiko to his fans.

The new album was presented to the public on December 12 at the same place where it all started the Great Philharmonic Concert Hall. One song from the album (by Davit Evgenidze) was presented at a Geostar concert. This time Nodiko Tatishvili performed You Look Like a Dream as a guest star. The young singer will make his next step in March with his first solo concert as a part of Aleksandre Basialaias jubilee, and it will also take place in the Great Philharmonic Concert Hall.
GEOCELL . Winter 2011-2012

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saukeTeso Sedegebi EPSI-is mixedviT

lai-lai - lideri telekomunikaciis sferoSi
finur-Sveduri kompania Teliasonera msoflios erT-erTi Zlieri satelekomunikacio holdingia, jeoseli ki Teliasoneras evraziis Zlieri jgufis wevria. dRes Teliasonera msoflios 20-ze met qveyanaSi milionobiT adamians emsaxureba. saqarTveloSi ki Tavis warmatebul saqmianobas jeoselis meSveobiT axorcielebs. Teliasoneras sami mTavari mimarTuleba aqvs. maT Soris pirvelia abonentebis kmayofileba. saqarTveloSi EPSI-is mier mesamed Catarebulma kvlevam aCvena, rom mesame welia kompania jeoseli abonentebis yvelaze maRali ndobiTa da keTilganwyobiT sargeblobs. 29 noembers sastumro `Tbilisi mariotSi~ EPSI-is generalurma direqtorma aleqsandr kosobokovma jeoselis TanamSromlebs wlevandeli kvlevis Sedegebi gaacno.

Best Results From EPSI Survey

LaiLai Leader in Telecommunications
The Finnish-Swedish company TeliaSonera is one of the worlds strongest telecommunication companies, and Geocell is a proud member of TeliaSoneras Eurasia Group. Today TeliaSonera serves millions of people in over 20 countries around the world. It carrys out its success in Georgia through the company Geocell. TeliaSonera has three basic tenets. The first one is customer satisfaction. The EPSI (Extended Performance Satisfaction Index) survey conducted in Georgia has, for the third consecutive year, revealed that Geocell is the most trusted company among those included in the survey, with the the highest customer satisfaction. Alexander Kosobokov, EPSI director general, presented the latest survey results to the Geocell staff at the Tbilisi Marriott Hotel on November 29. Alexander Kosobokov, EPSI director general: EPSI tries to detail in its surveys what the consumers need most of all; this ensures that the operators meet these requirements and give due consideration to consumer opinions. According to the conducted survey, LaiLai is indisputably a a leader in the market and this is up against quite a bit of competition. The survey found that consumers, first and foremost, are interested in price, while quality comes second. However, in Georgia, special attention is paid to service quality, because all operators do their job well. The price set by Geocell is in line with the quality. Therefore, consumers tend not to want to switch to another network. We recommend Geocell and LaiLai continue working on their image. Social responsibility assumed by the company is extremely important to consumers. Manana Dularidze, head of the Subscriber Relations Department of Geocell: For several years, TeliaSonera has surveyed almost all the countries involved in its group. Georgia, Azerbaijan and Kazakhstan are the countries included in the process in Eurasia. For the survey very similar questionnaires were used. For this years EPSI surveys, we had good results like the previous year. This time, however, LaiLai has become a leader. Geocells key goal, as a member of the TeliaSonera Group, is to become a world class service provider, providing high quality services and network. The findings published by EPSI have confirmed once again that service has improved and customer satisfaction and loyalty have increased as a result of the new features introduced in various markets. The Extended Performance Satisfaction Index (EPSI), is a system which collects, analyzes and disseminates information about image, preferences and perceived quality, as well as the loyalty of customers, employees and other stakeholders to commercial/state entities and other organizations. The EPSI rating is a tool which determines work strategy based on consumers wants and needs. The outcome and analysis of the survey are essential to companies, investors, industry and, generally, to society.

aleqsandr kosobokovi, EPSI-is generaluri direqtori: `EPSI cdilobs Tavis kvlevebSi aRweros is, Tu ra surs momxmarebels, raTa Semdeg operatorma kompaniebma gaiTvaliswinon maTi mosazrebebi. Catarebuli kvlevis Tanaxmad, lai-lai gaxda erTpirovnuli lideri bazarze da es xdeba maRali konkurenciis fonze. momxmarebels, pirvel rigSi, ainteresebs fasi, meore komponentia xarisxi. saqarTveloSi gansakuTrebul yuradRebas aqceven momsaxurebis xarisxs, radgan yvela operatori kargad asrulebs am davalebas da es aRar iTvleba mTavar prioritetad. kompania jeoselis fasi Seesabameba xarisxs. amitomacaa, rom momxamrebeli advilad ar icvlis qsels. Cveni rekomendaciaa jeoselma da lai-laim gaagrZelos imijze muSaoba. momxmareblisTvis Zalze mniSvnelovania kompaniis mier nakisri socialuri pasuxismgebloba.~ manana dulariZe, jeoselis abonentebTan urTierTobis ganyofilebis ufrosi: `ukve ramdenime welia Teliasonera mis jgufSi Semavali TiTqmis yvela qveynisTvis atarebs kvlevebs. evraziidan CarTulebi varT saqarTvelo, azerbaijani da yazaxeTi. kvleva tardeba absoluturad erTnairi kiTxvarebiT. EPSI-is kvlevebiT, iseve rogorc SarSan, welsac kargi monacemebi gvaqvs. amjerad lideri lai-lai gaxda. jeoselis, rogorc Teliasoneras jgufis wevri kompaniis, ZiriTadi mizania gaxdes msoflio donis servisis mimwodebeli kompania, romelsac aqvs maRali xarisxis momsaxureba da qseli.~ EPSI-is mier gamoqveynebulma Sedegebma kidev erTxel daadastura, rom sxvadasxva bazarze danergili siaxleebis Sedegad gaumjobesda momsaxureba, gaizarda momxmarebelTa kmayofileba da loialuroba. EPSI (Extended Performance Satisfaction Index) _ abonentTa kmayofilebis gafarToebuli indeqsi - es aris sistema, romelic agrovebs, aanalizebs da avrcelebs informacias imijis, preferenciebisa da aRqmuli xarisxis Sesaxeb, aseve abonentebis, TanamSromlebisa da mewileebis loialurobas komerciuli/saxelmwifo erTeulebisa da sxva tipis organizaciebis mimarT. Sesabamisad, EPSI-is reitingi is instrumentia, romelic abonentze dayrdnobiT gansazRvravs samuSaos strategiul mimarTulebas. kvlevis Sedegi da analizi arsebiTia kompaniebisTvis, investorebisTvis, industriisa da, saerTod, sazogadoebisTvis.

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androidis smartfoni jeoselis qselSi

avtori aCiko xatiaSvili
droa ganaaxlo Seni mobiluri aparati da isargeblo androidis operaciuli sistemis yvela upiratesobiT, jeoselis maRalsiCqariani internetis qselSi. SeiZineT androidis smartfoni 279 larad da miiReT: androidis operaciul sistemaze momuSave smartfoni _ Huawei U8150 IDEOS; lailais sim-baraTi; 20 laris sasaubro dro; 100 mb mobiluri interneti; 1 gb mexsierebis baraTi; ufasod CarTuli MMS servisi da mobiluri interneti. smartfonis SeZena SesaZlebelia jeoselis ofisebsa da `telefonis~ maRaziaTa qselSi (Tbilissa da rusTavSi). ra aris androidi? ukve didi xania mobilurma aparatebma tradiciuli xmovani kavSiris garda sxva mravali funqciac SeiTavsa. mobilurebis Tanamedrove polifunqciur mowyobilobebad gardaqmna, maTSi operaciuli sistemebis danergviT gaxda SesaZlebeli. operaciuli sistema programebis sabazo kompleqsia, romelic uzrunvelyofs aparatis marTvas, failebTan muSaobas, konkretuli sistemisTvis dawerili programebis gaSvebasa da sxv. androidi (Android OS) erT-erTi wamyvani da yvelaze farTod gavrcelebuli, SedarebiT axali operaciuli sistemaa, romelic gamoiyeneba rogorc mobiluri telefonebisTvis, ise `neTbuqebisTvis~ (e.w. `tabletebi~), `smarTbuqebisTvis~, planSeturi kompiuterebisa da sxva mowyobilobebisTvis. aRsaniSnavia, rom androidze momuSave mowyobilobaTa ricxvs mimdinare wels inteleqtualuri majis saaTic _ imWatch Seemata, romelic italiurma kompania Blue Sky-im warmoadgina. androidis operaciuli sistema Tavdapirvelad Android Inc.-is mier SemuSavda. aRniSnuli kompania 2005 wels msoflio gigantma Google-ma SeiZina. amis Semdeg, operaciuli sistemis ganviTareba swored am ukanasknels ukavSirdeba. androidis bazaze momuSave pirveli smartfoni msoflio bazarze 2008 wels gamoCnda _ T-Mobile G1 smartfonebis mwarmoebelma kompania HTC-im, evropuli operatoris T-Mobile-isTvis Seqmna. am modelis gamosvlis Semdeg, androidiT msoflios sxva mwarmoeblebic dainteresdnen. dRes aRniSnul platformas iseTi kompaniebi iyeneben, rogoricaa: samsungi, sonieriqsoni, HTC, LG, Huawei, motorola, toSiba, deli da sxv. rogorc yvela sxva operaciuli sistema, pirveli versiis gamosvlis Semdeg, androidis sistemac ramdenjerme ganaxlda. TiToeul ganaxlebul versias anbanis mixedviT sakuTari koduri saxeli aqvs, romlebic gastronomiul desertebTan asocirdeba. magaliTad, Cupcake, Donut, Eclair, Froyo, Gingerbread. jeoselis qselSi CarTuli smartfoni Huawei U8150 IDEOS, androidis 2.2 versiaze (Froyo), anu `gayinul iogurtze~ muSaobs. androidis upiratesoba mainc ras gvTavazobs androidi iseTs, rac sxva operaciul sistemas-

Android Smartphone Now Part of the Geocell Network

By Achiko Khatiashvili

Its high time to change your mobile phone and enjoy all the advantages offered by the Android operating system now a part of Geocells high speed Internet network. Purchase the Android Smartphone at 279 GEL and get: Huawei U8150 IDEOS Smartphone working on the Android operating system; Lai-Lai SIM-card; 20 GEL worth of airtime free; 100MB mobile Internet connection; 1GB memory card; MMS and Mobile Internet activated for free. You can purchase the Smartphone at Geocell offices and phone shop networks in Tbilisi and Rustavi. What is Android? For some time mobile phones have included many functions along with traditional voice communication. Transformation of mobile phones into modern polyfunctional devices was made possible through phone operating systems such as Android. An operating system (OS) is a complex set of programs that allow a user to operate a device - working with files, starting programs written for particular systems, etc. Android OS is one of the leading, most widely spread, and newest operating systems used for mobile phones, as well as for netbooks (also called tablets), smartbooks, tablet computers and other devices. Innovative gadgets such as the new im Watch, introduced by Italian company Blue Sky, was also added to the number of devices operating on Android OS. Android OS was first developed by Android Inc. In 2005, world giant Google purchased the company. Since then, the development of the operating system has only been connected to Google. The first Android-based cell phone appeared on the world market in 2008 - smartphone manufacturer HTC created T-Mobile G1 for the European operator T-Mobile. After the release of this model, other world manufacturers began to show interest in Android. Today, some of the companies using this system include: Samsung, Sony Erickson, HTC, LG, Huawei, Motorola, Toshiba, Delhi, etc. Like all operating systems, after the release of the first version, Android OS underwent several modifications. Released in alphabetical order, each modified version has a codename associated with a dessert such as Cupcake, Donut, Eclair, Froyo, and Gingerbread.. Huawei U8150 IDEOS Smartphone on the Geocell network operates on the Android 2.2 version, Froyo (i.e. Frozen Yogurt). Android Advantages Why is Android OS the preferred operating systems? The Tether and Google Map functions are the top two reasons. With Tethers help, you will be able to use your mobile phone to provide Internet on your computer. Tethering is conducted in two
GEOCELL . Winter 2011-2012

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Tan mimarTebaSi mas upiratesobas aniWebs? pirvel rigSi, es Tetheri-isa da Google Maps-is funqciebia. Tether-is daxmarebiT SesaZlebloba geZlevaT mobiluri aparati gamoiyenoT, rogorc kompiuterebisTvis internetis miwodebis saSualeba. Tethering-i ori gziT xorcieldeba: USB kabeliTa da Wi-fi-is meSveobiT. internetis miwodeba orive SemTxvevaSi Zalian martivad xdeba, Tumca USB kabelis daxmarebiT gansakuTrebiT iolia, radgan arc mobiluri telefoni da arc kompiuteri ar saWiroebs damatebiT programebsa Tu e.w. `draiverebs~. amisTvis sakmarisia Tqveni androidi ubralod SeaerToT kompiuterSi da airCioT specialuri meniu (am reJimSi aparati imuxteba kidec). Google Maps-is daxmarebiT ki Tqven saSualeba gaqvT ara mxolod sakuTari adgilmdebareoba gaigoT, aramed isic, Tu sad imyofebian Tqveni megobrebi. amisTvis saWiroa, mxolod konkretul programaSi isini megobrebad daimatoT. iqidan gamomdinare, rom `guglma~ Tavis sistemas saqarTvelos faqtobrivad sruli ruka daamata, Tqvens gankargulebaSi aseve quCebis saZiebelic iqneba. garda amisa, androidi mraval saintereso funqciasa da serviss sTavazobs momxmareblebs. androidi `geimerebis~ erT-erT yvelaze sayvarel operaciul platformad iTvleba. maRali xarisxis multimediuri mxardaWera, am sistemis aseve erT-erTi upiratesobaa _ Tqven SegiZliaT gauSvaT maRali garCevadobis sxvadasxva gafarToebebis rogorc video, ise audio failebi. androidis platforma nebismier msurvels saSualebas aZlevs mis bazaze Seqmnas aplikacia da Sesabamisad Tavis telefonSi arsebuli aplikaciebi sakuTari qmnilebebiT Caanacvlos. Semdeg ki Tavisi Semoqmedeba specialur `bazarze~ sxvebsac gauziaros. am mimarTulebiT androidi 200 000-mde sxvadasxva aplikaciis mxardaWeras uzrunvelyofs. Huawei U8150 IDEOS Smartphone aRniSnuli modeli Tavis TavSi warmatebiT aerTianebs mravalfunqciurobas, daxvewil dizainsa da Tanamedrove teqnologiebs. ZiriTadi teqnikuri maxasiaTeblebia: standarti: UMTS: 850/900/1700/1900/2100 mgh.; GSM: 850/900/1800/1900 mgh.; zoma: 104X54.8X13.5 mm.; wona: 102.1 gr.; dizaini: korpusis tipi _ klasikuri monobloki; muSaobis xangrZlivoba: saubris reJimSi: 4-5 sT. (GSM/UMTS), lodinis reJimSi: 220-300 sT. (GSM/UMTS); ekrani: sensoruli, feradi, tipi TFT LCD, QVGA 240X320 piqseli, 262 aTasi feri, diagonali _ 2.8 diumi; mexsiereba: 200 megabiti Sida mexsiereba, 256 megabiti operaciuli mexsiereba, 512 megabiti fleS mexsiereba, damatebiTi mexsierebis baraTi _ microSD 32 gigabitamde baraTis gamoyenebis SesaZlebloba; monacemTa gadacema da mobiluri interneti: SMS; Instant Messaging; MMS; bluTusi v2.1 (A2DP); microUSB v2.0; el-fosta; Push email; GPRS Class 10 (4+1/3+2 sloti, 32-48 kb/wm); EDGE Class 10 (236.8 kb/wm); mesame Taobis teqnologiebi (HSDPA 7.2 megabiti wamSi); androidis veb-brauzeri; A-GPS; WLAN Wi-Fi 802.11 b/g/n, Wi-Fi hotspot; internet socialur qselebTan martivi wvdoma (Facebook, Twitter, Youtube da sxv.); Google Search, Maps, Gmail, Talk; damatebiTi funqciebi: kamera (3.15 megapiqseli, 2048X1536 piqseli, gamosaxulebis redaqtori); Java (MIDP); TamaSebi; video da audio formatebi: MP4, MPEG4, H.263, H.264, MP3, WMA, eAAC+; FM stereo radio (RDS); Adobe Flash 10.1; cifruli kompasi; personaluri organaizeri: diqtofoni, kalkulatori, kalendari da sxv.; QWERTY klaviatura (Swype teqnologiiT); operaciuli sistema Android OS, v2.2 (Froyo)

ways: via USB cable and Wi-Fi. In the both cases an Internet connection is easy to get, though it is much easier with the help of a USB cable (mobile phones and computer dont need additional programs or drivers). You simply need to connect your Android to a computer and select a special menu (the device is also charging in this mode). With the help of Google Maps, you will be able find your location, as well as the whereabouts of your friends. You only need to add them as friends in the relevant program. Since Google has added the entire Georgian map to its system, you will also have an opportunity to find streets in Tbilisi and around the country. Android offers a number of other interesting functions and services. Android is considered one of the favorite operational platforms for gamers because of its high quality multimedia support, including high definition video and audio files, with a selection of resolutions. Android platform enables any user to create an application and replace the already existing applications with their own. They can also share their work with others as part of a special market. Android supports a total of about 200, 000 different applications. Huawei U8150 IDEOS Smartphone This model successfully combines multi-functionality, sophisticated design and modern technologies. Key technical characteristics: Standard: UMTS: 850/900/1700/1900/2100 MHz; GSM: 850/900/1800/1900 MHz; Size: 104X54.8X13.5 mm; Weight: 102.1 g; Design: classical mono block; Operating Time: talk time - 4-5 hours (GSM/UMTS); standby time - 220-300 hours (GSM/UMTS); Display: sensor, colored, type TFT LCD, QVGA 240X320 pixels, 262 thousand colors, diagonal - 2.8 inches; Memory: 200MB built-in memory, 256MB operational memory, 512MB flash memory; extra memory card - micro SD up to 32 GB; Data transfer and mobile internet: SMS; Instant Messaging; MMS; Bluetooth v2.1 (A2DP); microUSB v2.0; e-mail; push email; GPRS Class 10 (4+1/3+2 slot, 32-48 KB/per second); EDGE Class 10 (236.8 KB/per second); 3G technologies (HSDPA 7.2 megabit per second); Android web browser; A-GPS; WLAN Wi-Fi 802.11 b/g/n, Wi-Fi hotspot; simple accession to online social networks (Facebook, Twitter, YouTube, etc.); Google Search, Maps, Gmail, Talk; Additional functions: camera (3.15 megapixels, 2048X1536 pixels, image editor); Java (MIDP); games; video and audio formats: MP4, MPEG4, H.263, H.264, MP3, WMA, eAAC+; FM stereo radio (RDS); Adobe Flash 10.1; digital compass; personal organizer: recorder, calendar, calculator, etc.; QWERTY keyboard (with Swype technology); operating system Android OS, v2.2 (Froyo)

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martivi komunikaciisTvis Communicate easily Tqveni qseli Your cellphone FB-ze company on Facebook
avtori nino kalandia
By Nino Kalandia

Cvens planetaze yvela adamiani icnobs meore adamians saerTo nacnobebis jaWviT. saSualod es jaWvi Sedgeba eqvsi adamianisagan. eqvsi xelis CamorTmevis es Teoria 1969 wels amerikelma fsiqologebma stenli milgremma da jefri treversma warmoadgines. sxvadasxva dros Teorias eqsperimentebiT amowmebdnen, milanis universitetTan erTad `mWidro msoflios~ gamocda feisbuqmac mouwyo, yvela moqmedi `eqaunTis~ kvlevis Semdeg kavSiris done saSualod 4,74 erTeuliT ganisazRvra, es ki niSnavs, rom nebismieri ori adamiani feisbuqis samyaroSi erTmaneTisgan mxolod xuTi saerTo nacnobiT aris daSorebuli. axla warmoidgineT brendi, romelsac surs iyos axlos Tavis momxmarebelTan, miawodos mas srulyofili informacia Tavisi saqmianobis Sesaxeb, SesTavazos siaxleebi da rac mTavaria, iyos maTTan uwyvet kavSirze, ra gzas airCevs brendi? 2004 wlis 4 Tebervals harvardelma studentma fanjara gamoaRo, erTi jadosnuri sityva warmoTqva da sxvebsac mouwoda SemoerTebodnen. am students mark cukerbergi hqvia, fanjara Every man on our planet knows every other man through a chain of networks. On average this chain is made of six people. This theory of six handshakes was offered in 1969 by American psychologists Stanley Milgram and Jeffrey Travers. The so-called "Small World Experiment" was recently tested by Facebook with support from the University of Milan. After all active accounts were studied, the average connection chain was found at 4.74 units; that means that any two people in the Facebook world are separated from each other by only five common acquaintances. Now imagine a brand that wants to be in constant touch with its customers, and provide them with the latest information on activities and news. How could it do that? On February 4, 2004, a Harvard student opened a window, uttered one magic world and called upon others to join. The students name was Mark Zuckerberg. The window he opened was into the virtual world and the word he uttered was facebook.

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virtualur samyaroSi gaiRo, xolo sityva facebook dRes yvelasTvis cnobilia _ misi gameoreba milionebma daiwyes. `Tu vinmes hgonia, rom aTwleulebis muSaobis rezultati SeiZleba movides TavSi vaSlis dacemiT, vurCevdi mas dasaxlebuliyo vaSlis baRSi~, _ ambobda isaak niutoni. ra iyo vaSlis dacemamde? _ vkiTxulobT Cven. akademia filips-eqsteri, igive eqsteri (Exeter), rogorc mas Tavad moswavleebi uwodeben, niu hemfSirSi mdebareobs. es aris skola, sadac yvelaze prestiJuli universitetebisTvis emzadebian. mowafeebi swavlis dasrulebamde saswavleblis kampusSi cxovroben. swored eqsteris mowafe iyo sami wlis ganmavlobaSi jer kidev yvelasaTvis ucnobi mark cukerbergi, romelmac sxvebis msgavsad kampusis ezoSi e.w `studentis cnobari~ miiRo, sadac fotoebi, telefonebi, ruqebi da misamarTebia miTiTebuli. am cnobars eqsterSi _ `The Photo Address Book~, SemoklebiT ki _ `The Facebook~ uwodebdnen. es cnobari eqsteris socialuri adaptaciis programis ganuyofeli nawilia. cukerbergis gamoSvebis wels studenturi sabWos gadawyvetilebiT, mTeli es informacia qselSi gadaitanes. dRes ukve aRar arsebobs eWvi, rom mZlavri socialuri qselis idea momavali miliarderis gonebaSi skolis periodidan mwifdeboda. 2004 wlis Tebervlis erTi dRe ki, ideis xorcSesxmis TariRad iqca. daaxloebiT erT weliwadSi feisbuqis auditoria 11 milion momxmarebels Seadgenda, xolo 9 Tvis Semdeg mark cukerbergma registracia yvela msurvelisaTvis gaxsna. feisbuqi urTierTobis, informaciis miRebisa da reklamisaTvis idealur garemod iqca. italielma blogerma da mkvlevarma viCenco kosencam (Vincenzo Cosenza) socialuri qselis msoflio ruqa Seqmna, sadac feisbuqis lurji Warbobs, popularulobis mixedviT 132 qveynidan 115 qveyanaSi Facebook udavo lideria, es ki niSnavs, rom sazoga-

doebis yuradReba swored aq aris koncentrirebuli da msoflio brendebi am yuradRebis mipyrobisaTvis iwyeben muSaobas. socialuri platformis efeqturi marTvis strategia kompania jeoselSi SeimuSaves. gundi, romelSic marketingisa da piaris specialistebi arian gaerTianebuli, telekomunikaciis Tanamedrove gamowvevebs pasuxobs. gundis erT-erTi wevri vako qvaCaxia virtualuri kedlis miRma dgas, is brendis feisbuqis oficialuri gverdis administratoria, swored is pasuxobs Tqvens kiTxvebs, gacnobT yoveldRiur siaxleebs da amartivebs urTierTobas Tqvens rCeul kompaniasTan. interneti telekomunikaciis sruliad axali saSualebaa, romelic

"If theres anyone who thinks that the decades worth of work can occur to a person by being hit on the head by a falling apple, I would advise him to settle in an apple orchard," said Isaac Newton. "What was before the falling apple?" is our question. The Phillips Exeter Academy, or Exeter as students call it, is located in New Hampshire. It is a school that prepares its students to enter the most prestigious universities. Exeter students live on campus during their studies, and it was here that Mark Zuckerberg studied for three years. Just like others, he was given a student directory with photos, phone numbers, maps, and addresses. The directory was named "The Photo Address Book" but was popularly called "The Facebook." It is still an integral part of Exeters social adaptation program. In Zuckerbergs graduation year all th directry information was moved into digital space. Today there is almost no doubt that the idea of a powerful social network was being ripened in the future billionaires mind during his school days. One February day, in 2004, the idea was turned into reality. In about a year, Facebook had 11 million users. Nine months later, Zuckerberg opened it up to everyone. Facebook became a perfect environment for relationships, information exchange and advertising. The Italian blogger and researcher Vincenzo Cosenza created the world map of social network and Facebooks blue color is predominant. In 115 out of 132 countries Facebook is the undoubted leader. This means that public attention across much of the globe is concentrated on Facebook, and that brands worldwide work to find ways to attract this attention. Geocell developed an effective strategy to manage its social platform. A team of marketing and public relations specialists was formed to meet the modern challenges of telecommunication. One of the team members, Vako Kvachakhia, is the administrator of the companys official Facebook page. It is he who answers your questions, posts everyday news and makes communication with your company easier.
GEOCELL . Winter 2011-2012

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informaciis gacvlis maRali siCqariT gamoirCeva. axalia adamianTa Soris urTierTobis formac, romelic myisier, onlainur reJimSi xdeba. advilia Seqmna jgufi socialur qselze. Tumca advilia Tu ara Seqmna moZraoba da ayolis survili?!. im SemTxvevaSi, Tu momxmarebelTa garkveuli nawilis Sefaseba dadebiTi iqneba, ayolis meTodiT klientTa mozidva gaadvildeba. swored amitom socialuri qselebis Tavbrudamxvevma ganviTarebam aaRorZina droiT gamocdili marketinguli komunikaciis saxeoba _ rekomendacia. am SemTxvevaSi momxmareblis eqaunTi, romelic raimes urCevs megobars, xdeba reklamis matarebeli, romelic rekomendaciis eqos aZlierebs. rogor SegviZlia gamoviyenoT socialuri qseli da Sesabamisi servisebi, imisTvis, rom reaqcia, moqmedeba da transaqcia gamoviwvioT. pasuxi martivia _ movusminoT momxmarebels. rogorc vako aRniSnavs: `feisbuqi idealuri instrumentia imisTvis, rom ufro martivad, maqsimalurad mokle droSi Seityo Seni momxmareblisgan ra surs, ra moswons da ras elodeba. es aris martivi da swrafi gamokiTxvis sistema, momxmareblis upiratesobebis obieqturi maCvenebeli. Semdeg xdeba am monacemTa analizi da viTvaliswinebT momavali proeqtebis dagegmvisas. Cveni brendi warmodgenilia qarTveli momxmareblisTvis yvela cnobil socialur platformaze _ iuTubi, tviteri da feisbuqi, romlebic erTmaneTTan arian dakavSirebulni, Tu romelime am saitis momxmarebeli xarT, Tqven SeZlebT miiRoT informacia kompaniis Sesaxeb~. Tanamedrove samyaroSi adamianebi elian, rom informacia Tavad ipovis maT. swored amitom biznesis momavali _ socializa-

Internet is a new means of telecommunication. It is very fast. This form of human interaction on the internet is new as well. It happens in an instant. It is easy to create a group in a social network. However, it is not easy to create a group and inspire people to follow it. If some internet users respond positively, then others will fol-

ciaSia, axali tipi urTierTobaSi, rodesac momxmarebeli Tavisi azriT gavlenas axdens sxvaze, Cven Tavad vxdebiT informaciis gamavrceleblebi. kargad nacnobi terminebi `gaziareba~ `momwons~, `komentari~, `damateba~ aZlevs impulss socialuri cunamis talRas, romelic erT wertilSi iwyeba da Cveni daxmarebiT

low. That is why the dizzying development of social networks has revived an old means of marketing communication - reference. Anyone who recommends a brand to a friend becomes part of its advertising and strengthens its reference echo. How can we use social network and its services to cause action, reaction and transaction? The answer is easy: listen to the user. As Vako notes, "Facebook is an ideal tool to find out what your customer wants and likes and what he or she expects in a fast and easy way. It is a quick system that shows customer preferences. We analyze the gathered data and consider it when planning future projects. Our brand is present on every popular social platform such as Youtube, Twitter and Facebook. If you are on any one of those, you will be able to receive information about our company." In the modern world people expect information to come to them. That is why the future of business is in socialization - a new type of relationship where the customer influences others and spreads information himself. Well-known terms of social network including "share", "like", "comment","add" and others give strength to the social tsnami wave that starts in one place and, thanks to us, spreads across the entire network. No customer will become a loyal customer of the brand if the only thing that is expected of him or her is "like." Geocells strategy is built on maximum user involvement. "Like" is just a first step through which you express your trust. It starts a process of building effective communication between you and the company. This is a

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mTel qsels edeba. arcerTi momxmarebeli ar gaxdeba brendis erTguli Tu misgan mxolod `laiqs~ elian, kompania jeoselis strategia agebulia Tqvens maqsimalur CarTulobaze, Tqveni `mowoneba~ mxolod pirveli nabijia, romliTac Tqven ndobas gamoTqvamT, amis Semdeg Tqven kompaniasTan erTad iwyebT efeqturi komunikaciis Senebas, es socialuri platformaa, sadac yvelani erT horizontze varT da am horizontidan saerTo suraTis agebas viwyebT; da rac ufro meti viqnebiT, miT ufro mravalferovani da saintereso suraTi gamova. socialur qselSi aqtiuroba fotogamofeniT `iasamnisferi

maisi~ daiwyo, konkursis monawileebi maT irgvliv arsebul jeoselisfer detalebs erT kadrSi aqcevdnen. Tavis mxriv, kompaniis warmomadgenlebma jeoselisTvis damaxasiaTebeli detalebi vizualuri mexsierebis gansaviTarebel TamaSSi gaaerTianes da Seiqmna "Dj Vu", martivi da saxaliso TamaSi, romlis yovelkvireuli gamarjvebuli ufaso sasaubro drosa da sxvadasxva saCuqrebs iRebda. Tumca yvelaze didi popularoba erTma gansakuTrebulma proeqtma moipova. evropul asparezze qarTveli kalaTburTelebis gamarjvebisaTvis jeoselma yvela gulSematkivari gaaerTiana. uwyveti jaWvis TiToeuli qomagi erovnul nakrebs Tavis dadebiT muxts gadascemda, iasamnisferma burTma mTeli qveyana moiara da Semdeg klaipedaSi evropis CempionatSi qarTvelebis warmatebis momswrec gaxda. am etapze kompaniis oficialuri feisbuqis gverdze ori mniSvnelovani proeqti xorcieldeba. `musikaluri Sous `jeostaris~ moyvarulebsa da gulSematkivrebs jeoseli virtualur kulisebSi epatiJeba. moiwvieT megobari kulisebis aplikaciaSi da miiReT specialuri saSvi, romliTac SesaZlebloba geZlevaT megobrebTan erTad jeostaris kulisebi moinaxuloT da piradad gaesaubroT konkursantebs. Tu Tavad gsurT gaxdeT popularuli, gamoavlinoT Tqveni SemoqmedebiTi niWi da imogzauroT CvenTan erTad momavalSi _ maSin Tqveni proeqtia `2021~. erTwuTiani saxaliso videorgoliT Tqven gviambobT rogor daportirdiT momavalSi, kompania ki, saukeTeso videos avtors 2021 wlisTvis aqtualur saCuqrebs gadascems~, _ aRniSnavs vako. Tu jer ar xarT brendis megobari feisbuqze, maSin ipoveT socialur sivrceSi kompania jeoseli da naxavT Tu ramdeni saerTo megobari gyavT. Tu maTi raodenoba eqvsze metia, es niSnavs, rom Tqven vakosac aucileblad icnobT Tqveni saerTo megobrebis meSveobiT, xvdebiT, ra pataraa es samyaro?!

social platform where everybody is on the same page and creates the same picture. But the more of us there are, the more interesting and diverse the picture will be. Geocells activity in social networking started with a photo exhibition called Lilac May. The participants of the contest presented photos with the color lilac in them. The representatives of the company took the details characteristic to the company and put them together in a visual memory game that was named Dj vu. Its winner was revealed every week and received free talking minutes and other prizes. The most popular, however, was another special project. Geocell united the fans of the Georgian basketball team, that participated in the EuroBasket last summer. The lilac ball started its journey in Georgia changing hands and gathering positive energy which was taken to Klaipeda where our team played. At this stage, two projects are happening on the companys official Facebook page. Geocell invites the fans of the music show Geostar to virtually visit the set behind the scenes. Invite your friend to participate in the "behind the scenes" application and receive a special pass that will take you and your friends behind the scenes of Geostar where you will have an opportunity to talk to Geostar participants. If you want to become popular and express your creative talent, you can travel with us into the future. Within the framework of the project "2021" you have an opportunity to create a minute-long video showing how you traveled into the future. The author of the best video will receive presents related to the theme. If you are not the brands friend on Facebook then find the company Geocell in the social network and you will see how many common friends you have. If their number is more than six it means that you are connected to Vako through common friends. You see how small the world is?!

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jeoseli . zamTari 2011-2012

jadoqroba zamTris RameebSi da maknatunas saSobao zRapari

avtori irina bagauri
warmoidgineT, CrdiloeTis iseT susxian qveyanaSi, rogoric germaniaa, ra sevdis momgvreli iqneboda zamTris grZeli Rameebisa da nacrisferi dReebis gatana, rom ara Sobis dResaswauli. aba, sxva romeli dRis dasaxvedrad rTaven yvelaze gulmodgined saxlebs, quCebsa da naZvis xeebs, anda, kidev rodis acxoben iseT gemriel saSobao namcxvars, rogoric baumquxenia?! miuxedavad yinvebisa, Soba-axali wlis dReebSi, iseT civ qveyanaSic ki, rogoric germaniaa, verafriT moiwyen, radgan dekembris Tvis civi saRamoebis gadasagoreblad aTasgvari TavSesaqcevi arsebobs. e.w. `zamTris nawarmoebebi~ mxatvrul literaturaSi mravladaa, Tundac, Seqspiris Sobis meTormete Rame, anda dikensis saSobao simRera rad Rirs, Tumca, germaneli ernst Teodor amadeus hofmanis maknatuna, albaT, mainc yvelaze gamorCeuli da jadosnuri saSobao zRaparia. esaa ori saukunis win dawerili ambavi kaklis satex uSno Tojinaze, romelsac naTlia droselmaieri maris _ mis patara naTluls saSobaod Cuqnis. gogonas mTeli guliT uyvardeba saTamaSo, RamiT mari Tojinas Tagvebis mefis damarcxebaSi exmareba, ris Sedegadac, maknatunas jado moexsneba da is momxibvlel ufliswulad iqceva. am ambavs uamravi interpretacia gaaCnia: originaluri versia _ hofmaniseuli pirquSi maknatuna, romelSic mistika da jadoqrobaa im doziTaa, rom iseve rogorc Zmebi grimebis zRaprebis gacnobisas, misi kiTxvisasac, cota ar iyos da, SiSi gitans, aleqsandre diuma _ mamam keTil, sadResaswaulo wignad aqcia. mecxramete saukunis bolos ki ruseTis imperatoris karze moRvawe, klasikuri baletis istoriis erT-erTma yvelaze legendarulma frangma qoreografma _ marius petipam am zRapris diumaseuli interpretaciis mixedviT or moqmedebiani baletis dadgma gadawyvita. qoreografis Canafiqris mixedviT, imperator aleqsandre mesamisTvis Seqmnili baleti aucileblad TavSesaqcevi, divertismentebiT uxvad gajerebuli, mxiaruli speqtakli unda yofiliyo. petipam sadResaswaulo melodiebis Seqmna petre Caikovskis daavala. Tumca, qoreografis survilis miuxedavad, maknatunas ulamazesi musika, gansakuTrebiT finali, tragizmiTaa gajerebuli da es naRveli rogorc amboben, kompozitoris mier mtkivneulad gancdil bavSvobasTan gamoTxovebis sevdas ukavSirdeba. dasajereblad rTulia, magram dRes ukve sayovelTaod cnobili da sayvareli melodiebi `yvavilebis valsi~, Tu `Saqaryinulis cekva~, yvelgan rom mokrav yurs, radio-televiziiT, Tu quCaSi _ telefonis zarad gaJRerebuls, kompozitors Tavis droze ar mouwones: 1982 wels, peterburgis Teatr marinskiSi gamarTuli maknatunas sapremiero Cveneba kraxiT dasrulda.

Magic on Winter Nights and the Christmas Tale of the Nutcracker

By Irina Bagauri

Northern countries such as Germany can have long, cold, and gray winters. But not on Christmas when people decorate their houses, streets, and Christmas trees so beautifully, and bake incredibly delicious Christmas cakes like baumkuchen! This cold, yet inviting Christmas setting is one that is often found in the so-called winter works of literature. Some of the most famous include Shakespeares Twelfth Night and Dickens A Christmas Carol. But perhaps the most magnificent of all is Ernst Theodor Amadeus Hoffmanns Christmas tale The Nutcracker. This is a story written two centuries ago about an ugly nutcracker given to young Marie as a Christmas present by her godfather Drosselmeier. The girl falls in love with the doll and at night helps him defeat the king of the mice after which the spell he is under breaks and the Nutcracker turns into a handsome prince. The story has numerous interpretations. The original version by Hoffmann has a sullen Nutcracker in it and enough tragedy and dark magic to bring chills to those reading it. Alexandre Dumas turned it into a kind of holiday book. At the end of the 19th century, one of the most legendary figures of the classical ballet, Marius Petipa, who worked at the court of the Russian Emperor, decided to make a two-part ballet using Dumas version of the tale. According to the choreographer, the ballet created for Emperor Alexander III was intended to be an entertaining and joyful play. Petipa tasked Pyotr Tchaikovsky with the accompanying melodies. But, against the choreographers wishes, the
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speqtaklis pirvelma warumateblobam didxans ar gastana. mas Semdeg es baleti msoflios yvela prestiJuli Teatris scenaze, sxvadasxva qoreografiiT daidga. am zRapriT sxvadasxva dros lopuxovi, vaioneni, balanCini Tu noimaieri dainteresdnen. siuJetis aTasgvari interpretaciis miuxedavad, maknatuna dRes bavSvebis yvelaze sayvareli sabaleto warmodgenaa, romelsac gulgrilad verc ufrosebi adevneben Tvals. arsebobs gansxvavebuli, arcTu sabavSvo versiac: am baletis hofmaniseuli pirquSi da fantasmagoriebiT gajerebuli saxiT dadgma pirvelad rudolf nurievma gabeda. jer berlinSi da Semdeg parizis legendaruli opera garnies scenaze. parizul speqtaklSi hofmanis maris klara hqvia (iseve rogorc Tanamedrove multfilmebSi) gvaradac ara Stalbaumi, aramed silberhauzia da sulac ar aris diuma-petipas marisaviT udardeli gogona, piriqiT, pirquS garemoSi cxovrobs, koSmarebi esizmreba da sasiyvarulo gancdebi tanjavs. cnobilia, rom Tavad hofmani okultizmiT iyo gatacebuli da garda imisa, rom germanuli romantizmis erTerTi yvelaze gamoCenili figuraa, garkveulwilad, fantastikis Janris mwerladac gvevlineba. literatruris kritikosebis azriT, Tavis droze, swored misi nawarmoebebis gavlena ganicades iseTma didma klasikosebma, rogorebic edgar alan po, onore de balzaki, gogoli da dostoevski arian. ase rom, nurievis saSinelebaTa, gancdebiTa da mistikurobiT gajerebuli es qoreografia zRapris originalur versiasTan yvelaze axlosaa. Tumca, bavSvebisTvis maknatuna dRemde diumas mier adaptirebul, jadosnur, keTil zRaprad rCeba. dRes TiTqmis ver naxavT did sabaleto scenas, sadac saSobaod maknatunas ar cekvaven. cekvaven CvenTanac da Sesabamisad, es baleti, iseve rogorc mTel msoflioSi, saqarTveloSic guliT Seiyvares da ara mxolod obieqturi mizezebiT. subieqturad da gamorCeulad imitom, rom rogorc amboben, Caikovskim TbilisSi, mis usayvarles qalaqSi yofnisas dawera maknatunas musikis nawili. metic, erTerTi nawyveti, romelsac SemdgomSi arabuli cekva uwodes, sxva araferia, Tu ara saqarTveloSi mosmenili qarTl-kaxuri iavnana. marTalia, Tavis droze dedaqalaqelebi ganawyenebulan kidec qarTuli nanas arabuli saxelis gamo, magram, dRemde Tbilisis TeatrSi, scenaze arabuli (grigoroviCis versiaSi _ induri) Tojinebis gamosvlisas da am melodiis gaJRerebisTanave, darbazSi msxdomi mayurebeli uCveulod irindeba xolme.

beautiful music of The Nutcracker, especially its finale, is full of tragedy (some think the reason for this is Tchaikovskys painful departure from childhood). Still, despite its sometimes gloomy music, The Nutcracker has become one of the worlds most well-loved and popular ballets a staple of any citys Christmas celebration. But surprisingly this ballet was not well-received on its opening night in 1892. At the Marinsky Theatre in Saint Petersburg, melodies such as the Waltz of the Flowers and the Dance of the Sugar Plum Fairy were given poor reviews. However, over time, The Nutcracker gained a large following and now has been performed on the worlds most prestigious theatre stages attracting such famous choreographers as Lopukhov, Vaionen, Balanchine and Neumeier. Dumas version was not the only one to make it to the ballet stage. Hoffmanns dark and gloomy original story was first staged by Rudolf Nuriev in Berlin and then in the legendary Garnier Opera in Paris. In the Parisian play, Hoffmanns young girl Marie is called Clara (just like in modern cartoons based on The Nutcracker) and her last name is not Stahlbaum, but Silberhaus. She is not a cheerful and untroubled girl as in Dumas verstion (and Petipas ballet), but rather lives in a gloomy environment, has nightmares and is tortured by love. Hoffmann interest in occultism may have played a part in this versions dark fantasy. According to literary critics, it is his works that influenced such great classical writers as Edgar Allan Poe, Honore de Balzac, Gogol and Dostoevsky. Nurievs take on Hoffmans story is aptly choreography full of horror, dark emotions, and mystery, and is the closest to the original version of the fairytale. However, for children, Dumas version of The Nutcracker remains a magical fairytale and today you will be hard pressed to find a ballet stage that does not present The Nutcracker for Christmas, including Georgia. But Georgians have perhaps a little more appreciation for the beautiful ballet. Tchaikovskys favorite city was Tbilisi, and it was in Tbilisi that he wrote part of The Nutcrackers music. In fact, Tchaikovsky took a little bit of Georgia with him when he created his music. The Arab Dance is the Georgian lullaby

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arada, Tbilisel mayurebels garindeba didad ar uyvars. ufro cecxlovani repertuari da Tavbrudamxvevi sabaleto triukebi izidavs. miuxedavad amisa, mayurebelTa darbazSi saSobao `maknatunaze~ iSviaTad Tu naxavT Tavisufal adgils. sxvagvarad warmoudgenelic iqneboda: Tbilisis Teatris repertuarSi xom am baletis erT-erTi yvelaze warmatebuli _ grigoroviCis mier moskovis didi TeatrisTvis dadgmuli versia gvaqvs, romlis scenografiisa da kostiumebis avtori, Teatris erT-erTi yvelaze gamorCeuli mxatvari soliko virsalaZea. maknatuna saqarTveloSi 90 wlebis bnel da gayinul TbilisSi Tavad grigoroviCma Camoitana da amgvarad, Tavisi didi qarTveli megobrisa da partnioris _ soliko virsalaZis xsovnasa da dabadebidan 90 wlis iubiles miago pativi. virsalaZe sxvadasxva dros kinos mxatvrobazec muSaobda da TeatrSic ara marto qoreografiuli speqtaklebi aqvs gaformebuli, magram klasikuri baleti misi mainc yvelze didi gataceba iyo. bavSvobaSi dadioda kidec Tbilisis qoreografiul saswavlebelSi da Sesabamisad, Zalian kargad icnobda cekvis xelovnebas. virsalaZe-grigoroviCis maknatuna moskovis did TeatrSi rekorduli drois ganmavlobaSi _ 1966 wlidan dRemde, pirvandeli saxiT, ucvlelad gadis. amboben, rom am dadgmis warmatebaSi lomis wili sworedac rom solikos da mis scenografias miuZRvis. mis maknatunaSi yvelaferi marTlac jadosnuria: naTlia droselmaieris joxi da didcxvira niRabi, haerSi gamokidebuli navi, naZvis xis saTamaSoebi da Stalbaumebis saxlis kedlebze Camokidebuli portretebic ki solikosTvis damaxasiaTebeli iumoriT da pewiTaa Sesrulebuli. am speqtaklSi mayureblis, gansakuTrebiT, qarTvelebis yuradRebas kidev erTi detali ipyrobs: maris grZelnawnavebiani da vercxlisferkabiani induri Tojina CacmulobiTa da ieriT imdenad Camohgavs qarTvels, rom rogorc ki gacocxlebuli saTamaSo qarTuli iavnanas fonze iwyebs cekvas, sul gaviwydeba misi arabul-induri warmomavloba. Soba qveynad yvelaze lamazi dResaswaulia da mere ra, rom am RamiT CrdiloeTis qveynebis moRuSul caze Sobis maxarebeli varskvlavi xSirad sulac ara Cans, patarebma kargad ician, rom am dros yovelTvis raRac uCveulo xdeba: orasi wlis winac xom swored Soba RamiT iqca ufliswulad uSno kaklis satexi Tojina _ maknatuna.

(Kartl-Kakhetian) that Tchaikovsky must have heard while in Georgia. Georgians were initially quite angry that Tchaikovsky called the popular Georgian lullaby the Arab Dance, and even today, when the Arab dolls (in Grigorovichs version Indian dolls) come on to the stage, and the melody starts to play, everybody becomes unusually quiet for a Tbilisi audience. But still, you will not find a vacant seat at The Nutcracker at the Tbilisi Opera Theatre, which plays one of the most impressive versions of this ballet the one created by Grigorovich for the Bolshoi Theatre in Moscow, with scene and costume designer Soliko Virsaladze. The Nutcracker was actually brought to Georgia by Grigorovich himself to honor his Georgian friend and partner Soliko Virsaladze on his 90th birthday. Virsaladzes main work was in theatre; however at times he worked in the cinema arts as well. But his true passion was classical ballet, and as a child he attended the Tbilisi Choreographic School to learn the art of dance. The Nutcracker by Virsaladze-Grigorovich, in its original form, has been running in the Bolshoi Theatre in Moscow for a record length of time since 1966, and it is said that the lions share of the shows success belongs to Solikos scenery. Everything in her Nutcracker is magic: the stick and big-nose mask of godfather Drosselmeier, the boat hanging in the air, and the Christmas tree toys. Even the portraits hanging on the walls of the Stahlbaums house bear the humorous and touching characteristics of Solikos designs. And when Maries Indian doll, with her long woven hair and silver dress, comes to life and starts dancing to a Georgian lullaby, she looks so much like a Georgian that you completely forget her costumes Arabic-Indian origin and she is, for a moment, Georgian just like the song she dances to. Christmas is the most beautiful holiday and even though the Christmas Star is often not visible in the dark skies of the northern countries, children know that something extraordinary happens over the holidays that turn the cold and dark into something wonderful. It was two hundred years ago that the ugly Nutcracker turned into a handsome prince.
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buxari
avtori giorgi kekeliZe

Fireplace
Equally Warm for Adults and Children
By Giorgi Kekelidze

didebisTvis da patarebisTvis _ erTnairad Tbili

TiTqos Zveli da wasuli ambavia. ai, Zvelmodurs rom arqmeven _ iseTi. viRac ityvis kidec: ra dros buxari da minavlebuli nakverCxalia, odnav rom feTqavs da iseT siTbos Segvaparebs, arc Zili, rom ar ginda da arc xetiali. wignis kiTxvaRa rom gesurvileba ra, Tu kiTxvis moyvaruli kaci xar _ sxivisi ZiliT gaZRoma da sxvisi fexiT xetiali. limonCayvinTuli Cai an Tundac Wiqa wiTeli Rvino, gareT ki civa, civa... erTi Zveli anekdotiviT gamouva, cota gadasxvaferebulad, im viRacas, vinc am saqmis wasulobaze gvetyvis da mere aRgviwers _ kidev ufro mogvindeba, sulac miviwyebuli rom gvqondes. hoda, mivusxdeT. buxari xom simboluri saqmea axla _ Rumelebs, eleqtro Tu gazis gamaTboblebs da gadavSaloT... oh, ukacravad. marto es zmna aRar wagvadgeba, ukve viRac qindls moimarjvebs, viRac kompiuters. anu CavrToT an gadavSaloT. ragvari wignebis kiTxva sjobs saaxalwlo dReebSi? Cemi gamocdilebiT da sxvaTa dasturiTac, es is literaturaa, sabavSvo da sadidoc rom erTnairad eTqmiT. zogisTvis infantiluric ki. Tumca aris dro, romelsac es sityva mxolod dadebiTi TvalsazriT ergeba. da ra droa, es dro, Tu ara saaxalwlo dReebi _ gamoucnobi suniT gaJRenTili irgvliveTi, maTTvisac ki visac zeimebi gasagonad ejavreba. ai, is wignebic _ amjerad 4 maTgani:

saaxalwlo wignebi

aq Tovlis babuebs da fifqiebs ver SexvdebiT, magram saTqmeli iseTia, axal wels rom axloblebs usurveben da sakuTar Tavsac _ wigni ocnebebis asrulebas eZRvneba. vin aris heklberi _ egeb yvela bavSvis krebiTi saxe, romelic cxovrebis uzarmazar mdinares tiviT mihyveba. gzaze uamrav da gansxvavebul adamians daimgzavrebs. wlebi gadis. mravalgan Camoinapirebs _ yvelgan sirTule da faTerakia. Tavisuflebis Zebnac xom uamisod gardauvalia. didostaturad aRwerili aTasgvari xasiaTi, saocar personaJTa mTeli wyeba isea dalagebuli genialur wignSi, rom zedmetobis natamals ver daZebniT. ocnebebis asruleba ki pirobiTia _ aucilebeli xom aris sasaxleebi inatro da oqro-vercxli. natvra asruleba asec SeiZleba, wevxar mindorSi, Cibuxs aboleb, gverdiT monobidan gamoxsnili megobari gizis da eubnebi: yuri damigde jim!

mark tveni ,,heklberi finis Tavgadasavali~

albaT, yvela Cvengans gvinda raRac saocreba moxdes _ Tundac erTxel mainc, JiletSi gamowyobilma bocverma Camogvirbinos, romelic axal, jadosnur samyaroSi gagvityuebs. iq SegiZliaT iseTi saqmeebi CaidinoT, rasac verc ki warmoidgendiT _ magaliTad _ erT wamSi dapataravdeT da erT wamSive gaizardoT. es xom, raRac

luis keroli _ ,,alisa saocrebaTa samyaroSi~

Reading by the fireplace might be old-fashioned. But when you dont feel like sleeping or taking a walk, and simply want to read a book on a cold day in a warm spot and drink tea with lemon or sip on a glass of red wine, being near a fireplace is the best spot. So, lets sit down at the symbolic fireplace - even if it is a modern gas or heating device and enjoy an open-book. Or, I suppose, in the modern world, a kindle, or a computer is more likely. So, lets turn on or crack open a book. But what kind of books should a person read during holidays? From my own experience and by gathering the opinions of others, the following is the literature which is often described as the literature for children and adults alike. However, there is a time for this type of literature, even if it is something that might childish. And the holidays are such a time.

New Year Books

You will not meet Santa Clauses and Snow Whites here, but this book is devoted to making come true. Who exactly is Huckleberry? He is the collective face of every child floating down the huge river of life by raft, taking along a lot of different people on his way. With passing years, there are the inevitable obstacles to overcome to have a free and happy life. Masterly described, Twain creates a series of amazing scenes and characters so well described and arranged that you will not come across anything extra here. Twain sends the message that dreams dont have to be about golden palaces. A dream can come true lying in a field, smoking a pipe and telling your friend, a runaway slave, who is sitting beside you, "Listen here, Jim!"
GEOCELL . Winter 2011-2012

Adventures of Huckleberry Finn by Mark Twain

37

azriT, sxeulidan gamoZromas niSnavs anu adamianebis yvelaze mTavari sadardeblis _ sikvdilis gadalaxvas. aRarfers vambob sxvadasxva cxovelebTan saubarze, arnaxul samefo karze mogzaurobaze da sxva msgavs eniT aRuwerel da xSirad nasizmrev ambebze. mokled, amis mere misi ekranizaciebic SegiZliaT naxoT _ Zveli da Tu sul axali _ oRond uwignod araferi gamova, garwmunebT..

marTalia dRes trolebma da trolingma, maTTvis, vinc ,,internetxulignobebSi~ CarTulia, sul sxvagvari mniSvneloba SeiZina, magram buxris win Zvel, naturalur trolebs sjobs mivmarToT. troli skandinaviur miTologiaSi, zebunebrivi arsebaa, romelic,

tuve iansoni _ trolebis zamTari

The child in each of us wants a small, white rabbit with a watch running past, luring us into a magical world of tea parties with madmen and talking flowers. In Carrolls world, you can do things that you could not even imagine - shrink down to the size of a pea in a second, or grow to the size of a giant the next. It is about leaving your body, and overcoming death - a book that is almost indescribable it is so full of the odd, and bizarre. And while you can watch many adaptations of Alices Adenvtures in Wonderland on DVD, be sure that without the book, your experience in Alices magical world will be lacking.

Alice's Adventures in Wonderland by Lewis Carroll

Although trolls and trolling have acquired absolutely different meanings for those involved in Internet hooliganism, wed better stick to old, traditional trolls while sitting in front of a fireplace. In Scandinavian mythology, trolls are supernatural creatures who, as a rule, are quite hostile towards people. But Tove Jansson, a woman writer who is considered to be the successor to famous fairy tale writer, Hans Christian Andersen, shows the world a quite different sort of troll. This book is the fifth in the series of Tove Janssons Moomins books and is designed for reading in winter. While the rest of the Moomin family is in the deep slumber of their winter hibernation, Moomintroll finds himself awake and unable to get back to sleep - this is how his adventure starts, with new friends and a lot of interesting stories. This story is also about overcoming xenophobia - when a creature like a troll becomes so close to us, it is difficult not to overcome a fear or hatred of strangers.

Moominland Midwinter by Tove Jansson

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rogorc wesi, adamianisadmi mtrulad ganwyobilad gvevlineba. magram udidesi mezRapris andersenis gamgrZeleblad saxeldebulma mweralma qalma, tuve iansonma sul sxvagvari trolebi daanaxa samyaros. es wigni muminebis gamxmaurebuli ciklidanaa da maT Soris yvelaze ufro sazamaTro sakiTxavia, Tu SeiZleba ase iTqvas. mumin troli zamTris erT dRes, roca gamoiRviZebs, aRmoaCens, rom yvela sxva mumins sZinavs, aqedan iwyeba misi Tavgadasavali _ axali megobrebiT da sxva mravali saintereso ambiT. es moTxroba adamianis mier qsenofobiis daZlevazecaa _ roca iseTi arseba, rogoric trolia, CvenTvis Sinauri xdeba, ucxosadmi SiSi an siZulvili, Znelia ar gadalaxo.

albaT, yvela drois saukeTeso qarTuli literaturuli zRapari, romlis animaciuri ekranizacia Zalian bevrs mSvenivrad gaxsovT. ai, wigni ki, SesaZloa, araerTs dagaviwydaT kidec. arada, gaxseneba Rirs. namdvilad Rirs. araCveulebrivi fantasmagoria, mkafio alegoriebiT da jadosnuri ganwyobiT aqaurobas pirvelive furclebidan mogwyvetT da qondareTSi gadagasaxlebT _ zarmacuna ufliswuls, cicinaTelebis mzeTunaxavi, ulamazes baiasTan TamaSi moesurva da mihgvares kidec. oRond gogonas survilis sawinaaRmdegod. hoda, megobris saSvelad, Wia-maiebis salamura aTasgvar gansacdels gamoivlis, ras aRar gadaawydeba. sabolood yvela sirTules daZlevs da gamoixsnis kidec. vis aRar gadaawydebiT aq _ sasacilo, grZelcxvira pirvel vezirs, crumzeTunaxav frintasa da Wirveul qondaruxs, kariskacebs rom sul simwris ofls adens. brwyinvale eniT dawerili wigni, bevri amosacnobi ambavi da bevric saidumlo, romelic ise lamazia, amoxsanac ar SeecdebiT. axali wlis xiblic xom esaa _ bolomde verc ki xvdebiT, ras zeimobT.

arCil sulakauri ,,salamuras Tavgadasavali~

This is probably the best Georgian literary fairy tale to date. Many of us probably remember its animated adaptation, rather than the book. But the brilliant phantasmagoria with clear allegories and magic moods will take you away to the fantastical Kondareti and make the book a worthy read. When a lazy prince expressed a desire to play with the beautiful firefly, Baia, she was forcibly taken to him. In order to help Baia, Salamura must overcome many obstacles to save her. The many characters in the book - the First Vizier with a big nose, false beauty Frinta, and capricious Kondarukhi - that bring it to life. The book, beautifully written, has mysterious stories and secrets, that are so captivating that reading about them is enough, and solving them is secondary. The books charm is like the celebration of the New Year - you never understand completely what you are celebrating because you are never sure what is next.

The Adventures of Salamura by Archil Sulakauri

5 milioni kroni keTili jadoqrisaTvis

avtori ana mayaSvili ilustracia TaTia nadareiSvili
rac ki ram magari moxda amqveynad, yvelaferi, pirvel rigSi, jer adamianis warmosaxvaSi moxda. astrid lindgreni

Five Million Kroner for a Wizard of Fairy Tales

By Ana Makashvili Ilustration Tatia Nadareishvilli
Everything great that ever happened in this world happened first in somebodys imagination. Astrid Lindgren

`xandaxan kargia, bavSvi rom xar da gansakuTrebiT maSin, roca Sobaa...~ _ werda Carlz dikensi `saSobao simReraSi~; wignSi, romelic gamocemidan _ 1843 wlis dekembridan _ dRemde saSobao prozis erT-erT sayvarel klasikad rCeba, romelmac me-19 saukuneSi daviwyebas micemuli saSobao tradiciebi evropaSi, da gansakuTrebiT britaneTSi, ganaaxla da romelic sapatio adgils ikavebs im 50 wignSi, romelmac samyaro Secvala. da ras SeuZlia samyaro Secvalos? xandaxan sruliad ubralo gulwrfelobas, ambavs, sadac sikeTe imarjvebs, SobisTvis damaxasiaTebeli saswauli xdeba da yvelaze ukmexi, Zunwi gmiris, skrujis, civi guli marTlac iseT siTbosa da saTnoebas ibrunebs, marto bavSvobaSi rom hqonda. 2005 wlis aprilSi da 2007 wlis noemberSi msofliom ori mniSvnelovani TariRi aRniSna. erTi daniaSi, qalaq odensSi, meore ki SvedeTSi, vimerbiSi. 2005-Si uolt disneis STamagonebeli da yvela drois bavSvebis sayvareli danieli mezRapris, hans qristian andersenis orasi wlisTavi aRniSnes, 2007-Si ki bavSvebis kidev erTi usayvarlesi Svedi mwerlis astrid lindgrenis dabadebis asi

"It is good to be children sometimes, and never better than at Christmas," Charles Dickens writes in A Christmas Carol, which remains a favorite since it was first published in December 1843. It restored the forgotten Christmas traditions in Europe, especially in Britain, and took its place among the 50 books that have changed the world. And what kind of story can change the world? Sometimes, one with absolute sincerity can do it - such as one in which kindness wins, Christmas miracles happen, and even the cold heart of the sour and stingy Scrooge returns to the warmness and virtue of his childhood. In April 2005 and November 2007 the world celebrated two important dates for two of the worlds most well-known story tellers. First, the city of Odense, Denmark was host to the 200th anniversary of the birth of Danish fairy tale writer and Walt Disneys inspiration, Hans Christian Andersen. While in Vimmerby, Sweden, the 100th anniversary of favorite Swedish writer Astrid Lindgren was celebrated. With ador-

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wlisTavi. samyaros bavSvebis didi siyvarulisa da imis garda, rom andersenica da lindgrenic msoflioSi yvelaze metad Targmnili avtorebis ormocdaaTeulSi Sedian (anderseni me-8 adgilasaa, lindgreni _ me-20-ze), maT kidev erTi ram aerTianebT: skandinavia _ gnebavT, geografiuli termini da gnebavT, socio-kulturuli konstruqti. asea Tu ise, SemTxveviTi albaT araa, orive avtori CrdiloeTis qveynebis Svilia. skandinavia _ mistikur-realuri laplandia, CrdiloeTis irmebi, arqtikuli wre da TeTri Rameebi _ is, rac skandinavias popturizmisTvisac iseTive mimzidvels xdis, rogorc ezoTeruli miTologiisTvis. pirvelis magaliTad santa-klausi gamodgeba, romlis samSoblodac dasavlurma kulturam swored skandinavia airCia da romelic sulieri siwmindisa da transcenturobis arqetipadaa miCneuli; ezoTerulma miTologiam ki CrdiloeT polusi RmerTis da zebunebrivi adamianebis adgilad cno, adgilad, romelic CrdiloeTs miRmaa da ver lokalizdeba rukaze. magram davubrundeT rukas. rukis farglebSic sakmaod bevri ram xdeba zRapruli, me-19 saukunea, `cecxli buxarSi gizgizebs, CemTan Cemi muza modis da uamrav ambavs miyveba, yoveldRiuri garemodan CemTan gmirebi mohyavs da meubneba: `Sexede am xalxs, Sen maT icnob, daxate isini, maT unda icocxlon!~, da ase iwereba `medgari Tunuqis jariskaci~, `Tovlis dedofali~, `kvesi~, `mefis axali tanisamosi~... da Cvenamde Tundac marto am zRaprebs rom moeRwiaT, mkiTxvels mainc ecodineboda, rogori unda iyos didi mezRapris azriT, adamiani: mtkice, rogoric Tunuqis jariskaci, mosiyvarule da erTguli, rogoric gerda, uSiSari, rogoric jariskaci `kvesidan~ da iseTive pirdapiri da samarTliani, rogoric bavSvia `mefis axal tanisamosSi~. samyaro gacilebiT uintereso da carieli iqneboda `uSno ixvis Wukis~, im asanTebis gamyidveli patara gogonas gareSe, romelmac axali wlis Rames vercerTi asanTi ver gayida...

ing children across the globe, both Andersen and Lindgren are among the most widely-translated authors in the world (Andersen is the eighth most translated author, and Lindgren the twentieth). But there is one lesser known fact that joins these two famous authors: They are both from Scandinavia. Scandinavia - mystic-real Lapland, Northern deer, the Arctic Circle and white nights - something that makes Scandinavia as attractive for pop-tourism, as for esoteric mythology. Santa Claus can serve as an example for the first, especially as Scandinavia was chosen as his motherland by western culture and who is believed to be an archetype of spiritual cleanness; while esoteric mythology recognized the North Pole as the place of the God and supernatural people, the place, which is beyond the North and cannot be localized on the map. Many fantastic things happen within the framework of the mystical northern map where the real lives of story tellers inspire fantastical fairy tales. In the 19th century Andersen writes in a letter, "My muse visits me, tells me strange fairy tales, fetches me comical figures from daily life, aristocrats and commoners, and says: Look at those people, you know them, depict them and they shall live!" And it is this combination of real and mystic that "The Steadfast Tin Soldier," "The Snow Queen," The Tinderbox," "The Emperors New Clothes," and "The Ugly Duckling" were written in a way that needed no illustrations. From the great fairy-tale writer we were introduced to the steadfast and courageous tin soldier, and the loving and devoted Gerda, and the directness and fairness of a child in "The Emperors New Clothes." The world would have been much less interesting without "The Ugly Duckling," about an duck, not accepted by his family,
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amitomaa, rom andersens dRes msoflios sxvadasxva kunWulSi erTnairi siamovnebiT kiTxuloben didebic da patarebic, misi dauviwyari gmiris, `qalTevzas~ qandakeba kopenhagenSi Casuli turistebis mTavari fokusia, mis saxelze ori literaturuli premiaa Seqmnili: hans qristian andersenis literaturuli premiiT 2010 wlidan is cocxali avtorebi jildovdebian, romelTa Semoqmedeba danieli mezRaprisas waagavs, gamarjvebulisTvis gadacemuli 500 aTasi daniuri kroni premias erT-erT yvelaze mdidruls xdis; andersenis jildos (mas xSirad `sabavSvo literaturis nobelis premias~ uwodeben) ki sabavSvo literaturis avtorebi 1956 wlidan iReben (1966-dan premia ilustratorebisTvisac gaicema). da ra gasakviria _ 1958 wels am jildos mflobeli me-20 saukunis skandinavieli mezRapre, qalbatoni lindgreni xdeba _ mwerali, romlis saxelobis premia misi gardacvalebisas (2002 wlidan) Seiqmna, kidev ufro masStaburia da sabavSvo literaturis avtorebs 5 milioni Sveduri kroniT ajildoebs. andersenisgan gansxvavebiT, did da siyvaruliT savse ojaxSi gazrdils, pirvelad xuTi wlis asakSi waukiTxa dedam danieli mezRapris `patara klausi da didi klausi~, STabeWdilebis qveS iyo da albaT maSin arc ifiqrebda, rom mogvianebiT, Tavad dawerda iseT wignebs, romlebsac mTel msoflioSi, didebi da patarebi, yvelaze metad Seiyvarebdnen. ise, anderseniviT, manac SedarebiT gvian gamosca wigni: danieli mezRapre sadRac 30 wlamde, Svedi ki TiTqmis 40 wlamde zRaprebis Seqmnis tradiciul gzebs mimarTavdnen _ zepirad Txrobas. hoda, zustad ase, saRamoobiT, astrid lindgreni Tavis avad gamxdar qaliSvils uambobda xolme zRapars pepi grZeliwindaze... magram erTxelac, zamTarSi, stokholmis moyinul quCaze waicqa, fexi moitexa, ramdenime kvira logins miejaWva da qaliSvilis sayvareli zRapari dawera, wignad TavisiT Sekra da Svils dabadebis dReze aCuqa. gogonam deda daarwmuna _ wigni gamomcemlobaSi

who blooms into a beautiful swan and finds love, or "The Little Match Girl," about a child who fails to sell even a single match on a cold New Years Eve and dies with visions of her kind grandmother as comfort. For his exceptional works, two literary awards have been created in Andersens name. The Hans Christian Andersen Literature Award is a Danish literary award established in 2010 and is given to a living author whose work resembles Andersens. It has one of the largest purses among literary prizes with the winner receiving Kr 500,000. The Hans Christian Andersen Award (sometimes known as the "Nobel Prize for Childrens Literature") has been given to authors since 1956 and to illustrators since 1966 in recognition of a "lasting contribution to childrens literature." In 1958, Astrid Lindgren won the Hans Christian Anderen Literature Award, and more than 40 years later (in 2002), had a prize established in her name that currently totals SEK 5 million. Astrid Lindgren was five years old when her mother first read her Andersens "Little Claus and Big Claus." Lindgren at the time probably did not expect that later she would write such books, and that they would become favorites for children and the adults throughout the world. Like Andersen, Lindgren also published her first book at a later age - before the age of 30 and 40, respectively, both Andersen and Lindgren used the traditional methods of creating fairy tales: storytelling. Before she put pen to paper, Astrid Lindgren would tell stories to her ailing daughter about Pippi Longstocking. It wasnt until Lindgren slipped on the icy streets of Stockholm and, laid up with a broken leg, she began to write her

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gavagzavnoTo. gagzavnes da ai, rogor gaicno msofliom pepi grZeliwinda! SvilisTvis gakeTebuli saCuqari uamravi bavSvisTvisac saCuqari aRmoCnda. magram saCuqrebi amiT ar damTavrebula, radganac `qalaq stokholmSi, yvelaze Cveulebriv quCaze, yvelaze Cveulebriv saxlSi cxovrobs yvelaze Cveulebrivi ojaxi...~ da swored am ojaxSi, bavSvebisTvis aseT Cveul, myudro da nacnob samyaroSi Cndeba karlsoni, sruliad uCveulo, propeleriani arseba, romelic saxuravze binadrobs. da iqneba es pepi, karlsoni, lionebergeli emili, yaCaRis asuli ronia, biulerbiueli Tu saltkrorkis kunZulze mcxovrebi bavSvebi, isini dedamiwis sxvadasxva kuTxeSi mcxovrebi bavSvebisa da mSoblebis yoveldRiurobas gamudmebiT amdidreben. `erTi adamianis daRvremili bavSvobis gaxaliseba Tu mainc SevZeli, maSin kmayofili var~, _ ambobda lindgreni da sinamdvileSi, milionobiT aseTi bavSvoba gaaxalisa. misi gmirebi dRemde agrZeleben sabavSvo pop-kulturis nawilad yofnas _ multfilmebis, speqtaklebis Tojinebis, sabavSvo kalendrebisa Tu saaTebis saxiT. jadosnuri skandinaviis yvelaze ganTqmuli binadrebis _ andersenisa da lindgrenis mdidarma warmosaxvam, gulwrfelma empaTiam bavSvebisadmi, TavianTive bavSvurobam da siyvarulma skandinavia kidev ufro jadosnur mxared aqcies. maTi gmirebisTvis ki geografiuli sazRvrebi ar arsebobs da jer kidev maSin ar arsebobda, sanam interneti Seamcirebda am sazRvrebs. es gmirebic, etyoba, CrdiloeT polusiviT usazRvroni arian. polusiviT, sadac santa klausi binadrobs. miiReT am jadoqrebis saCuqari guluxvad da gulic ise gagilRvebaT, rogorc kais `Tovlis dedofalSi~. da sulac ar iqneba cudi, didi rom xar, Sobas.

daughters favorite story down as a birthday present. Her daughter persuaded Lindgren to send the book to a publishing house, and this is how the world got acquainted with Pippi Longstocking. The gift made for her daughter became a gift for a world of children. But this was not Lindgrens only gift. Her other well-known series about the mischievous Karlsson, who lives on the roof of "a very ordinary apartment building, on a very ordinary street in Stockholm," became well-known across the globe, especially in Russia. And be it Pippi, Karlsson, Emil of Lnneberga, Ronia the robber's daughter, the Bullerby children or the children living on Seacrow Island, they all enrich the everyday lives of children and parents alike. "If I have managed to brighten up even one gloomy childhood - then Im satisfied," Astrid Lindgren said. Actually, she brightened up millions of children. Along with her classic tales in books, her characters still represent a part of childrens pop-culture - in the form of cartoons, plays, toys, kids calendars or clocks. Andersens and Lindgrens rich imaginations, frank empathy with children, their youthfulness at heart, and their love have highlighted Scandinavia as a miraculous, and mystical land. But for their characters there are no geographical borders. Their influence is boundless. So, accept the gift from these wizards of fairy tales have so generously given, and your heart will melt like that of Kays in "The Snow Queen." And it will not be bad at all that you are an adult on Christmas Day.

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Soba daniSnulebis adgili...

avtori nina axlouri
iseve, rogorc yvela dResaswauls, Sobasac Tavisi aromati aqvs. mandarinebis, dariCiniani namcxvrebis, gluvainis surnelze moulodnelad ucnauri SegrZneba Cndeba, TiTqos sul male saswauli unda moxdes. SesaZloa, es bavSvobidan gamoyolili refleqsia, romelic yovelTvis gvaxsenebs am dRis gansakuTrebulobas, radgan ar arsebobs sxva ufro mniSvnelovani TariRi, romlis lodinsac ramdenime TviT adre daviwyebT. zogs naZvis xis morTvis idea axarebs, sxvebs _ Tovlis babuisa da saCuqrebis miRebis molodini, viRacas ki, ubralod, sababi sWirdeba imisTvis, rom ocnebebis materializeba SeZlos... zogierTebisTvis erT-erTi aseTi ocneba Soba-axali wlis dReebis sxvagan gatarebaa, mSobliuri saxlisgan moSorebiT, sadac gansxvavebuli tradiciebi da am dResaswaulebis aRniSvnis sxva wesebia. axali SegrZnebebisa da ucxo adgilebis naxvis ideiT moxiblulebi, isini gulmodgined iwyeben turistuli saagentoebis SemoTavazebebis Zebnas, romlebic ZiriTadad parizis, dubaisa Tu egviptis sagzurebs sTavazoben. vfiqrobT, arsebobs metad saintereso adgilebic, sadac zamTris dResaswaulebis gatareba ufro lamazad SeiZleba:

A Destination Christmas
By Nina Akhlouri
Like all holidays, Christmas has its own unique smells, tastes, and sounds. A wonderful feeling swells inside us with the aroma of tangerines, cakes with cinnamon, and Glhwein, as if a miracle is going to happen quite soon. It is a feeling from our childhood - a fantastical day we have been anxiously awaiting with the first signs of winter since we were small. Some are happy to decorate a Christmas tree at home, some expect Santa Claus and gifts shared with family, while others simply need a reason to realize their dreams. And for some people their holiday dreams are not found at their home address, but rather far away, where there are different traditions and different rules for celebrating the holiday season. They want to experience new feelings in new places. When they start looking places to go, they find that most travel agencies suggest trips to Paris, Dubai or Egypt. But we think there are more interesting places one can spend winter holidays. We start with Finland. If Santa Claus spares no effort to visit us every year, why shouldnt we visit him at least once? While

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pirvel rigSi, aseTi adgili, albaT, fineTSia. Tu santa klausi yovel wels irjeba imisTvis, rom CvenTan movides, erTxel xom isec SeiZleba moxdes, rom mas Tavad CavakiTxoT. Tu adre bevrs laplandia gamogonili adgili egona, axla zustad SeiZleba imis Tqma, rom santas saxli namdvilad aqvs da is fineTis CrdiloeTSi mdebareobs, ruseTis sazRvarTan axlos. aq moxvedra rovaniemidan avtobusiT sul raRac ocdaaT wuTSi SeiZleba. adgils ucnauri saxeli _ korvatunturi hqvia, sofels ki, ubralod, santa klausis sofeli. aq erT patara gorakze santas saxlia, garSemo ki tye, sadac gnomebi cxovroben da mas saCuqrebis darigebaSi exmarebian. radganac maTi naxva adamianebis umravlesobas ar SeuZlia, didebi santa klausis sofels gasarTob parks eZaxian da raRacaSi albaT marTlebic arian _ aq SesaniSnavad gaerTobiT. jer santas saxlSi SeivliT da buxarze dadebul jadosnur zardaxSas moinaxulebT, romlis SigTavsi aravis unaxavs, radgan gasaRebi patrons sul Tan daaqvs, Semdeg mis saxelosnoSi Sevlac SeiZleba, marxiliT gaseirnebac da rac mTavaria, fostaSi santasTvis werilis datovebac. korvatunturSi marTla SeiZleba imaSi darwmunebuli iyoT, rom adresati werils aucileblad miiRebs... religiuri adamianebisTvis adgili, sadac Sobis gatareba aucileblad Rirs, romia. kaTolikeebi xom Sobis dResaswauls gansakuTrebulad lamazad aRniSnaven, rac am qalaqSi yvelaze

previously many people believed that Lapland was an imaginary place, now it can be said for sure that Santa has a real house, located in the northern part of Finland, in the vicinity of the Russian border. One can get there from Rovaniemi by bus in about 30 minutes. The place has a strange name - Korvatunturi - while the village is simply called the Santa Claus Village. Santas house is located on a small hill surrounded by forests. The gnomes, living in these forests, help Santa deliver Christmas gifts. Since the majority of people cannot see them, adults call the Santa Claus Village an entertainment park, and on some level they are correct. But regardless of its name, you will have a brilliant time. You will first visit Santas house and see Santas magical box over the fireplace - the content of which is unknown to anyone, as Santa always keeps its key to himself. Then you can visit Santas Workshop, or enjoy the traditional reindeer-driven sleigh ride. And what is most important, you can leave a letter for Santa in his postbox. You can be sure in Korvatunturi that the addressee will definitely receive your letter. There is one more place in Lapland, offering what is probably the most beautiful Christmas landscape in the world. This is the city of Troms, "The Capital of Arctic" and "Paris of the North" in northern Norway, where you can spend a real Scandinavian Christmas. You can do everything here that you dreamed of doGEOCELL . Winter 2011-2012

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metad igrZnoba. Sobis mesaze daswreba romis grandiozul taZrebSi dasamaxsovrebeli movlena gaxdeba. esec rom ar iyos, dResaswaulebi SesaniSnavi mizezia am uZvelesi qalaqis mosanaxuleblad wlis im periodSi, rodesac yvela kuTxekunWulSi Semwvari wablis surneli trialebs, moednebze gamarTul saSobao bazrobaze ki gemrieli saSobao namcxvris, biscotti-s gasinjvis saSualeba geZlevaT. Tumca, amqveynad arseboben adamianebic, romlebisTvisac Sobas religiuri daniSnuleba ar aqvs, is, ubralod, dResaswaulia. am SemTxvevaSi gezis aRebas tokiosken girCevT. erTi SexedviT, amomavali mzis qveyanaSi qristes Sobis aRniSvna ucnauri movlenaa, magram iaponelebs uyvarT dResaswaulebi. xelovnuri naZvebiT morTul tokios quCebSi kurisumasus, iaponur Sobas aRniSnaven. man Tavisi, originaluri tradiciebi SeiZina. mTavar saSobao kerZad aq Semwvar wiwilas da marwyvis namcxvars SemogTavazeben. kurisumasus kidev erTi specifikuri mxare isaa, rom aqauri Soba ufro romantikulia, vidre religiuri an bavSvebisTvis sayvareli dRe. marTlac, ratom unda elodoT valentinobas, rodesac karze Sobis Ramea momdgari? Tovlis moyvaruli gurmanebisTvis Crdilo amerikis kontinentze kidev erTi stumarTmoyvare qalaqia _ kvebeki. saSobaod is gansakuTrebiT lamazi xdeba _ mTlianad naTdeba da naZvis xeebiTa da sxva dekoraciebiT irTveba. umetes

ing in your childhood. You can enjoy dog sledding in the snow, and seeing islands and fjords scattered in the sea. And, starting from 6 p.m., you can view the northern lights (aurora borealis) from a jacuzzi on a hotel roof - an unforgettable feeling, worth experiencing during your Christmas holiday. For religious people, Rome is the place to go for the Christmas holiday. The Catholics celebrate Christmas beautifully - in a way felt all over the city. Attending a Catholic Mass in one of the Roman cathedrals will be an unforgettable event. The Christmas holiday is the best time to visit this ancient city - a period of the year when the smell of roasted chestnuts is everywhere and you can taste Biscotti at the Christmas fairs in the squares. However, for those more interested in the cultural aspects of the Christmas season, Tokyo is the place to go. At first, it might be a strange phenomenon to celebrate the birth of Jesus Christ in the "Land of the Rising Sun," but the Japanese people enjoy celebrating holidays too. Kurisumasu, Japanese Christmas, is celebrated in the streets with decorated artificial fir trees. The country has its own original traditions. You will be offered fried chicken and strawberry cake as the main Christmas dishes. And you will find here that Christmas is more romantic, rather than a religious or childrens holiday - akin to Valentines Day. Quebec is another hospitable city in the North American

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SemTxvevaSi dResaswauls kvebeki Tovliani xvdeba, rac am SemTxvevaSi damatebiTi bonusia. kvebekSi namdvil Sobas gaatarebT, Tanac aq Zveli evropuli tradiciebi aqvT SenarCunebuli da rac aranakleb mimzidvelia, adgilobrivi samzareulos yvelaze daxvewil da gemriel kerZebs gvTavazoben. rodesac kvebekur saSobao menius vaTvalierebT, gasagebi xdeba, ratom iqca es qalaqi amerikelebisTvis sayvarel saSobao adgilad. soko naRebisa da mocvis sousiT, sunelebiani xorcis Rvezeli, oqrosfer SaqarSi gamomcxvari kremiani namcxvari da ra Tqma unda, ganTqmuli kvebekuri vaSlis Rvino da adgilobrivi viski is mizezebia, romlis gamoc kvebekSi ufro Soreuli qveynebidanac Cadian. Tu Sobas Tovli mogbezrdaT, am SemTxvevaSi argentinis dedaqalaqi gimaspinZlebT. dekembris TveSi buenos airesSi temperatura maRalia _ aq zafxulia da axali wlis gatareba buxarTan mjdoms ar mogiwevT. amis nacvlad nela gaiseirnebT la platas sanapiroze, estumrebiT aqaur myudro kafeebs, icekvebT tangos da Tu siTbo mainc ar iqneba sakmarisi, CrdiloeTSi, havanasken aiReT gezi. roca gaqvs kuburi sigara, moxito, salsa saRamoobiT da dilas mziani karibis kunZulebze xvdebi, uneburad mTavari, santa klausis arsebobac ki SeiZleba gadagaviwydes _ dResaswaulis mosasvlelad saCuqrebi, ubralod, aRar gWirdeba...

continent for snow-loving gourmands. This city is especially beautiful during Christmas - it is completely illuminated and decorated with fir trees and other Christmas decorations. In most cases, a Quebec Christmas is a snowy one, and is host to old European traditions along with the most sophisticated and delicious food. When we look through a Christmas menu in Quebec, it becomes clear why this city has turned into one of the favorite Christmas cities for Americans. Mushrooms in cream and bilberry sauce, meat pies with spices, cream cakes cooked in golden sugar, and of course, the famous Quebec cider and local whisky lure people from the most remote countries. If you are bored with snow during Christmas, the capital of Argentina is the place for you. Temperatures are high in Buenos Aires in December - it is summer here and you will not have to spend the New Year sitting at a fireplace. Instead, you will walk along the La Plata embankment, visit calm cafes, and dance a tango. And if the warmth is not still enough, you can leave for Havana up north, where you can have a Cuban cigar, mojito, and salsa in the evenings. When you appear on the sunny Caribbean islands in the morning, you may forget about the existence of Santa Claus, and you simply may not care about any of the gifts.

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eTer Wkaduas molodinSi

By Tamar Kiknavelidze

Awaiting for Eter Chkadua

Eter Chkaduas artistic world, with her infinite imagination, and unique style, have long gone beyond the borders of Georgia. Her works have amazed viewers across the globe. Chkaduas canvases and figures are usually large an artistic style that may be linked to her student years. She began in 1981-86 as a student at the department of Fashion design at the Tbilisi State Academy of Arts. In 1987-88 she became interested in monumental art, with experience acquired as part of Koka Ignatovs atelier influencing her later works. Chkadua is known for her unique perception and vision of the world, using narration to demonstrate her skill and depth of thought. Eter Chkadua, who mostly lives in New York and Kingston, Jamaica, has had her own exhibitions in Chicago (1990, 1995), Maiami (2004), New York (2004, 2005), Venice (2007, 2009), Sodertalje(2009), and Tbilisi (2009, 2011). She was a guest professor at the University of California and NY Academy of Arts. Chkadua has received awards from the PollockKrasner Foundation and the New York Foundation for the Arts. How productive was the year of 2011 for you in terms of creating artwork? I have created four small paintings, so I cannot say that the last year was productive for me. I spent a lot of time on these small paintings. However, my work turned out more productive from the business perspective. Together with my brother, I plann to create artistic instal-

eTer Wkaduas uSreti fantazia, gamorCeuli xelwera da mxatvruli samyaro, saqarTvelos sazRvrebs didi xania gacda. mis namuSevrebs araerT qveyanaSi gauocebia damTvalierebeli. misi tiloebi da figurebi rogorc wesi, didi zomisaa. monumenturobisken `swrafva~ SeiZleba studentobis wlebs ukavSirdeba. 19811986 wlebSi Tbilisis samxatvro akademiis modelirebis fakultetze swavlobda, 1987-88 wlebSi ki, monumenturi mxatvrobiT dainteresda da koka ignatovis saxelosnoSi miRebulma gamocdilebam mis Semdgomi periodis namuSevrebze datova kvali. Tumca, is, riTac eTer Wkadua gamaxsovrdeba, samyaros miseuli aRqma da xedvaa. misi gamorCeuloba imaSic mdgomareobs, rom is, arasodes ar aRwers. ufro gviyveba da cdilobs sakuTar ostatobasTan erTad, misi naazrevisa da nafiqris siRrmec warmoaCinos. eTer Wkaduas, romelic, ZiriTadad, niu-iorksa da kingstonSi (iamaika) cxovrobs, personaluri gamofenebi hqonda: CikagoSi (1990, 1995), maiamiSi (2004), niu-iorkSi (2004, 2005), veneciaSi (2007, 2009), sodertalieSi (2009), TbilisSi (2009, 2011)... iyo miwveuli profesorad kaliforniis universitetSi da niu-iorkis samxatvro akademiaSi. aris polok-krasnerisa da niu-iorkis xelovnebis fondebis dajildoebuli. ramdenad produqtiuli iyo TqvenTvis, rogorc SemoqmedisTvis, 2011 weli? 2011 wels oTxi patara zomis ferweruli tilo Sevqmeni. ver getyviT, rom gasuli weli CemTvis produqtiuli iyo _ am patara naxatebs didi dro Sevalie... Tumca Cemi muSaoba `produqtiuli~ ufro biznesis TvalsazrisiT aRmoCnda, ramdenadac naxatebiT ramdenime mniSvnelovani koleqcioneri dainteresda.

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foto irma SariqaZe

avtori Tamar kiknaveliZe

me da Cemi Zma vapirebT gadagdebuli plastmasis boTlebisgan instalaciebis Seqmnas. am masalisgan goCam gaakeTa ramdenime ulamazesi skulptura, romelTa nawilic qarvaslaSi gamarTul `artisteriumze~ gamoifina. ekologiis mofrTxilebis mizniT, gvsurs Cveni iniciativa moZraobad gadaiqces da vnaxoT, sxva artistebic Tu agvyvebian saqarTveloSi. sad da rogor SexvdebiT damdeg 2012 wels? 2012 wels saqarTveloSi Sevxvdebi da viqnebi Zalian dakavebuli axal naxatze muSaobiT, amitomac raime gansakuTrebuls arafers vgegmav. axali weli raime jadosnurTan, an bavSvobis mogonebebTan xom ar asocirdeba? amasTan dakavSirebiT jadosnuri asociaciebi arc axla maqvs da bavSvobaSic ar mqonia, radgan mSoblebi aseT zRaprebs Tavs maincdamainc ar gvaxvevdnen... Tumca, imis gamo, rom axal wels yovelTvis bakurianSi vatarebdiT, dRemde gamomyva iqauri SeSis feCis suni da Tovlis xma fexqveS... ras elodebiT axali wlisgan? yovelTvis yvelafer kargs, radgan Zalian optimisti var... axali wlidan gansaxorcielebel proeqtebze ras gvetyviT? ianvarSi, niu iorkSi, Sperone Westwater galereaSi igegmeba gamofena, sadac Cemi `mocekvavec~ iqneba naCvenebi. aseve, igegmeba gamofena londonSi, Tumca, misi gaxsnis konkretuli TariRis dadgena axali naxatis damTavrebasTan aris dakavSirebuli. qarTvel damTvalierebels arafers hpirdebiT? SeiZleba saqarTveloSic gamovfino naxati, romelzec TbilisSi vimuSaveb. namuSevris gamgzavrebamde londonSi, vfiqrob, mis Cvenebas qarTveli damTvaliereblisaTvisac SevZleb. amasTan, Cems ZmasTan erTad vgegmav instalaciis, saxelwodebiT `Cveni ezo~, winandalSi, aleqsandre WavWavaZis muzeumSi warmodgenas, rac, savaraudod, zafxulis dasawyisSi moxerxdeba. amjerad raze muSaobT? axla vmuSaob fanqarSi naxatebze da sul male daviwyeb did tilos, romelzec gamosaxuli iqneba, isev da isev, iaraRi da qarTuli saWmelebi... amis garda, SeiZleba Zalian artistuli modebis Cvenebac movawyoT, Cveni instalaciis detalebiT... rogor xedavs eTer Wkadua sakuTar Tavs, romelsac yvelaze xSirad gamosaxavs tiloze, momavlis namuSevrebSi? naxatebSi qali ar asaxavs Cems pirovnebas, rogorc es damTvalierebels urCevnia rom dainaxos... masTan mxolod garegnuli msgavseba makavSirebs, personaJis ganwyobileba ki ufro gamogonili pirovnebis aris, romelsac Cemi msgavsi asaxierebs... amitomac, winaswar ver getyviT, Tu ra saxes miiRebs es qali momavalSi... axali wlis Rames ras CaifiqrebdiT? Cavifiqrebdi, rom mama iyos kargad, man axlaxan gulis operacia gaikeTa... ras usurvebdiT qveyanas, sadac damTvalierebeli Tqvens SemoqmedebiT warmatebebs elodeba? Cems qveyanas, upirvelesad, mSvidobas vusurveb!

lations from recycled plastic bottles. Gocha has created several beautiful sculptures from this material, some of which were exhibited at the Artisterium Exhibition in the Karvasla Gallery. We would like to turn our initiative into a greater movement for caring about the environment and we will see if other artists in Georgia will join us. Where and how do you intend to meet 2012? I will greet 2012 in Georgia and I will be very busy working on a new painting. So I do not plan anything extraordinary. Is the New Year associated with something magical or some special childhood memories? I do not have any magical associations with the New Year. Even in childhood I never had such because my parents did not necessary entertain me with lots of magical fairytales However, because we spent every New Year in Bakuriani, I can still smell the wood stove and hear the snow under my feet What do you expect from the New Year? All the best because I am a big optimist. What can you say about the projects you plan to do in the new year? In January the Sperone Westwater Gallery in New York City will host an exhibition, which will include my Dancer. I`m planning to have a personal exhibition in London; however I will only know its exact date after I finish my new picture. Are you not going to have an exhibition in Georgia? I may exhibit the work I will create for London in Tbilisi first. Besides, together with my brother, I plan to present an installation called Our Yard in the Aleksandre Tchavtchavadze Museum in Tsinandali. This will probably take place in the beginning of spring. What are you working on for the time being? For the moment I am working in pencil but will start a big canvas very soon that will show gun and Georgian food Besides, we may organize a very artistic fashion show with the elements of our installations. How does Eter Chkadua see herself in her works in future? The woman in my works does not portray my personality It is only her appearance that looks like me. Otherwise, she shows the mood and personality of the created character I cannot tell that this woman will look like What would be your New Year wish? I wish that my father gets well. He recently underwent heart surgery. What do you wish to the country where the viewer awaits your artistic successes? -First of all I wish peace for our country!

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Sniper, 2008

Tradition, 2010

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Late Guest, 2005

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Dancer, 2006

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Diver, 2010

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avtori Tamar kiknaveliZe

virtualuri gaseirneba muzeumebSi

Virtual Tours of Museums

By Tamar Kiknavelidze
Virtual museums started in the 90s. Also called online, electronic, digital and web museums, they were initially very technically simple. Eventually, with the support of growing user interest, they evolved into the impressive and educational draws so many of them are today. One of the first virtual museums is the Web Museum, Paris (http://www.ibiblio.org/wm/), created by Nicolas Pioch. Based on todays standards Piochs virtual museum tour looks quite primitive in both its form and content. But its two main features do offer some visuals that might be interesting to the user. The first, is a biography of Paul Czanne, including visuals of his works. The other notable feature on the site is that it allows you to see the major parts of Paris by taking either a virtual

virtualuri muzeumebis Seqmna XX saukunis 90-iani wlebidan daiwyo. sxvagvarad maT onlain, eleqtronul, digitalur da veb-muzeumebsac uwodeben. Tavdapirvelad, TiToeuli Zalian martivad iyo `mowyobili~ da teqnikuri SesaZleblobebiTac ar gamoirCeoda. virtualuri muzeumebis iersaxe droTa ganmavlobaSi daixvewa da maTi Seqmnis aucileblobac damTvalierebelTa aqtivobam gansazRvra. magaliTad, erT-erTi pirveli virtualuri muzeumia `Web Museum, Paris (http://www.ibiblio.org/wm/), romelic 1994 wels nikolas piokma Seqmna. misi naxelavi dRes ukve primitiulad da `Raribulad~ gamoiyureba, rogorc formiT, aseve SinaarsiT. Tumca, aq gaecnobiT pol sezanis sxvadasxva JanrSi Sesrulebul namuSevrebs, mxatvris biografiul da SemoqmedebiT monacemebs, aseve, saSualeba geZlevaT daaTvalieroT dRis sxvadasxva monakveTSi gadaRebuli parizis fotoebi.

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aucileblad unda ewvioT oqsfordis mecnierebis muzeums (http:// www.mhs.ox.ac.uk), sadac onlain gamofenebis ganyofilebas aRmoaCenT da mecnierebis sfero Tu gainteresebT, axal-axal eqspoziciebsac SegiZliaT miadevnoT Tvali. magaliTad, miTiTebulia, rom 15 aprilamde gastans gamofena, saxelwodebiT Time Machines, romelic oqsfordis universitetis astrofizikis profesoris pedro ferieras leqciiT gaixsna. ramdenime eqspozicias axlavs video, romelic konkretuli eqsponatis istorias exeba da dargis specialistebi gviyvebian. amiT mecnierebi oqsfordis muzeumis mniSvnelobasa da gansakuTrebulobasac warmoaCenen. gamofenaTa Sinaarsic specifiuria, mxolod ramdenimes CamogiTvliT: eqscentrisiteti, kompasi da wesebi, aRmosavleTis, dasavleTis da afrikis astrolabebi, mecniereba islamSi, umavTulo samyaro, titani, yvelaze diadi problema bunebaSi, kosmografia da a.S. virtualur muzeumebSi mniSvnelovania teqsti, informacia muzeumTan, eqsponatebTan da uSualod maTTan dakavSirebul sakiTxebze. mecnierebis sferos SevexeT da aqve, ar SeiZleba, ar vaxsenoT londonis mecnierebis muzeumi (www.sciencemuseum.org.uk). mas weliwadSi, daaxloebiT, 3 milioni adamiani stumrobs. muzeumi 1857 wels daarsda, magram 1909 wlidan ufro srulfasovnad amoqmedda. dRes ukve aqvs onlain-maRazia, romlis saSualebiTac uaxlesi gamogonebaTa SeZena SegiZliaT, gamoirCeva kargad eqsponirebuli ga-

walking or historical tour. You should definitely visit the Museum of the History of Science, Oxford, where you will discover a section dedicated to online exhibits. Here you can virtually view a selection of exhibitions at the museum. The site tells you, for example, that there is an exhibition on time machines that will last through April 15. It also gives you background information via video on available exhibits such as the lecture explaining the time machine exhibit delivered by Pedro Ferreira, a professor of astrophysics at the University of Oxford. A sample of current exhibitions includes the following: Eccentricity; Compass and Rule; Astrolabes of Africa, East and West; Science in Islam; Wireless World; Titan; The Most Noble Problem in Nature; Cosmography. We have mentioned the sphere of science and therefore we cannot neglect the London Science Museum (www.sciencemuseum.org.uk). About 3 million people visit it every year. And while not a virtual museum per say, it has a great deal of background on its exhibitions via video, games you can play, and tools on its site directed toward youth education. The Science Museum
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mofenebiT, saganmanaTleblo proeqtebiTa da CarTulobiT mozardebis aRzrdis procesSi. aseve, atvirTuli videoebiT, romlebic mecnierebis sferos sxvadasxva sakiTxsa da Temas exeba. WebExhibits (http://www.webexhibits.org) aris virtualuri muzeumi, romelic, ZiriTadad, mecnierebisa da kulturis sferos exeba. aRniSnuli muzeumiT yvelaze ukeT `gaerToba~ is, visac uyvars xatva, mxatvroba da amasTan dakavSirebuli informaciac ainteresebs. damTvaliereblis aqtivobazea damokidebuli Tu rogor gamoiyenebs gverds, sadac ramdenime SeTavazeba elodeba. mas Tavad SeuZlia airCios sxvadasxva feris pigmentebidan erT-erTi da daaTvalieros msoflioSi cnobili nimuSebi, sadac Tqvens mier SerCeuli pigmenti dominirebs. am SemTxvevaSic, umTavresia saganmanaTleblo daniSnuleba, Tumca, damatebulia erTgvari `TamaSis~ elementi imisTvis, rom SemoTavazebuli Tema ufro cocxali, saxaliso da saintereso gaxdes. aranakleb mniSvnelovania isic, rom saSualeba geZlevaT naxoT, romel periodSi ra feris pigmentebi gamoiyeneboda, magaliTad: preistoriul, antikur, Suasaukuneebis, renesansisa da adreuli modernis, industrializaciisa da Tanamedroveobis periodebSi. marTlac, saintereso saitia mxatvrebisTvis da mxatvrobis moyvarulTaTvis. muzeums aqvs onlain-maRazia, sadac sxvadasxva eqsponatis SeZena SegiZliaT. aqve naxavT jovani belinis Semoqmedebis nimuSebs, gaecnobiT amomwurav informacias klasikuri da axali poeturi formebis Sesaxeb, van gogis Canaxatebian werilebs da a.S.

was founded in 1857 as part of the South Kensington Museum, and gained independence in 1909. It also has an online shop, by means of which you can buy modern inventions. WebExhibits (http://www.webexhibits.org) is a virtual museum covering the spheres of science and culture with exhibits on everything from the causes of color to the history of butter. It is up to the visitor how to use the site. For example, a visitor can choose one of several pigments in which to view a world famous work of art. This playful element is part of the sites dedication to making education interesting and fun. The user can make a theme more vivid, cheerful and interesting. Most important is that the user will have the opportunity to see which particular pigment was used in a particular period. For example, what pigment was popular in the middle ages is a question answered by this educational tool especially interesting for those involved in art and art history. On the site you can also see the works of Giovanni Bellini, get comprehensive information about classical and new poetic forms, and get acquainted with the letters with sketches by Vincent van Gogh. The museum also has

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werilis dasasruls, yvelaze gemriel lukmad movitove `guglis~ axali iniciativa - Google Art Projest (www.googleartproject.com), romelic, marTalia, 2011 wlis 1 Tebervlidan amoqmedda, magram virtualuri muzeumebidan dRes yvelaze popularulia da mnaxvelTa raodenobiTac gamoirCeva. `gugli~ gvaZlevs saSualebas, rom maT, visac, Tundac, Soba-axal wels, saSualeba ara aqvs sakuTar Tavs saCuqari gaukeTos da msoflioSi cnobili muzeumebidan erT-erTs, misTvis gamorCeulad sainteresos, estumros, SeuZliaT zemoT moyvanil saitze Sevidnen da marTlac saxelganTqmuli muzeumebis darbazebSi `gaiseirnon~, Tanac saxlidan gausvlelad. masSi warmodgenili namuSevrebis rezolucia maRalia da Tqveni siamovnebis xarisxic, Sesabamisad, maqsimalurad gazrdilia. Tumca, rogorc `guglis~ warmomadgenlebi aRniSnaven, `monapovari~ kidev gaizrdeba. veb-gverdze mocemulia, erTgvari, samarTavi pulti, romelic saSualebas mogcemT daaTvalieroT, magaliTad: amsterdamis van gogis, niu iorkis modern artis (MoMA), ermitaJis, madridis reina sofias, niu iorkis metroopoliten muzeumebi, aseve, versalis sasaxle, moskovis tretiakovis, londonis naconaluri da tait galereebi da a.S. maT sagamofeno sivrceebSi eqsponirebuli namuSevrebidan ki TqvenTvis gansakuTrebiT sainteresoni ufro detalurad SegiZliaT daaTvalieroT. ase rom, isargebleT jer-jerobiT mxolod virtualurad xelmisawvdomi muzeumebis darbazebSi gaseirnebis SesaZleblobiT!

an online shop, where you can buy copies of works from many of the exhibits. Let me also briefly mention Googles new initiative, the Google Art Project (www.googleartproject.com). Although it was put into operation not even a year ago, on February 1, 2011, it is a very popular way to virtually view museums from around the world. Google enables people, who cannot afford to visit the museums of Paris and Italy, to take a walk down the halls of famous museums without even leaving their homes using high resolution to make each work all that much more real. And representatives from Google say that the websites quality and content will only increase. Through this display console, you can view, for example, Amsterdams Van Gogh Museum, the Museum of Modern Art in New York City (MoMA), the State Hermitage Museum in St. Petersburg, the Museo Reina Sofia in Madrid, the Metropolitan Museum of Art in New York, the Palace of Versailles in Versailles, the State Tretyakov Gallery in Moscow, and the National Gallery and Tate Britain in London. You can view most interesting exhibits in details, so enjoy the opportunity to view some of the worlds most famous works.
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2012 wlis drakonis weliwadi

avtori mixeil cagareli
wylis stiqiis Savi feris drakoni kata-kurdRlisgan estafetas 2012 wlis 23 ianvars gadaibarebs. drakoni (gveleSapi) Tavisi bunebiT cecxlis stiqiis matarebelia, amjerad ganekuTvneba wylis stiqias. amitomac es weliwadi erTbaSad orive stiqiisaTvis (cecxli, wyali) damaxasiaTebeli Tvisebebis matarebelia. winaaRmdegobebis swored es erToblioba gvelodeba win. SesaZlebelia 2012 wels kacobriobas mouxdes cecxlsa da wyals Sua gavla, rac did gamocdebTan da gansacdlebTan iqneba dakavSirebuli, raTa feniqsiviT aRorZindeT axali, grandiozuli moqmedebebisTvis. pirdapiri da ukompromiso drakoni ver aitans orpirobas da ormag TamaSebs. misi keTilganwyobis mosapoveblad iyaviT keTilsindisierebi. 12 zodiaqos Soris energetikuli TvalsazrisiT weliwadi erT-erTi yvelaze Zlieri energomuxtis matarebelia. drakoni, gansxvavebiT katakurdRlisgan, yovelTvis mzad aris brZolisaTvis. am miTologiur cxovels uyvars ganZeulobis Segroveba da misi dacva, Tumca misi mTavari SesaZlebloba emociur doneze vlindeba. amitomac 2012 urTierTobebSi met moTminebas da TavdaWeris gamovlenas iTxovs. drakonis zegavlenis Sedegad wels gaZlierdeba Zalauflebisadmi swrafva da mxolod WeSmaritad Zlieri adamianebi SeZleben Zalauflebis mopovebas an SenarCunebas. amasTanave unda gaxsovdeT, rom Tqven unda uxelmZRvaneloT sxvebs, magram isini ar unda gaxadoT Tqvenze damokidebulebi. wlis pirvel naxevarSi finansur saqmeebSi aucilebelia wesierebisa da keTilsindisierebis gamovlena. amave periodSi sasurveli iqneba dawyebuli proeqtebis dasruleba. ivnisSi gamarjvebis planeta iupiteri gadainacvlebs tyupebis zodiaqoSi da mogvitans bevr saintereso informacias, Sexvedrebsa da molaparakebebs. wlis meore naxevarSi nu iqnebiT zedmetad saxlSi, iyaviT aqtiuri, imogzaureT, ipoveT axali nacnobebi, romelTaganac bevr sainteresos iswavliT. es weliwadi idealuria JurnalistebisTvis, mwerlebisTvis, mTargmnelebisTvis, pedagogebisTvis. ganviTarebisTvis friad mniSvnelovan SesaZleblobebs miiReben miwis stiqiis niSnebi _ kuro, qalwuli, Txis rqa. wlis meore naxevarSi fortuna metad gauRimebs haeris stiqiis niSnebs _ tyupebs, sasworebs, merwyulebs. SedarebiT rTuli tendenciebis weliwadia morielebisTvis. miuxedavad imisa, rom drakonis weliwadi yovelTvis nakiania, Cinur astrologiaSi igi mainc bednier weliwadad iTvleba. aseT weliwads optimizmiT unda miudgeT. wels, Zalauflebis mmarTveli planeta plutoni, Txis rqaSi misi adgilmdebareobidan gamomdinare, xels Seuwyobs aqtualuri da Tanamedrove miznebis Camoyalibebas. igi politikosebisgan meti pasuxismgeblobis gamovlenas iTxovs. winaswar ganusazRvreli da siurprizebis moyvaruli planeta urani, verZis zodiaqoSi adgilmdebareobidan gamomdinare xels Seuwyobs yvela sferoSi cvlilebebs. wlis pirvel naxevarSi planeta plutoni ufro metad Seuwyobs xels materialuri problemebis gadawyvetas, meore naxevarSi ki gaafarToebs sainformacio areals da waSlis sazRvrebs urTierTobebSi. ivlisis dasawyisamde, energiuli planeta marsis adgilmdebareoba qalwulis zodiaqoSi, yvelas Seaxsenebs janmrTelobis problemebs, moiTxovs muSaobisas wesrigis da sisufTavis dacvas da warmatebebs moutans Sromismoyvare adamianebs.

Savi feris, wylis stiqiis drakonis weliwadi cis kabadonze 2012 wlis 23 ianvridan _ 2013 wlis 10 Tebervlamde iqneba mbrZaneblad. metad mniSvnelovania drakonis weliwadSi keTili saqmeebis keTeba, sxvaTa patieba da Serigeba. aCuqeT Tqveni siyvaruli samyaros, adamianebs, maSin samyaro aucileblad dagibrunebT siyvarulsa da bednierebas. axal wels unda Sevx-

rogor SevxvdeT drakonis weliwads?

vdeT rac SeiZleba mxiarulad, adamianTa did jgufTan erTad, xmaurian da ritmul musikasTan, cekvasTan, siurprizebTan, iumorTan erTad. Tuki raime mizeziT am dResaswaulis ganmartoebiT Sexvedra mogiwevT, guls nu gaitexT, Tqveni martooba male dasruldeba. axali welis dadgomamde, ramdenime wuTiT adre, azrobrivad madloba gadauxadeT warmaval katakurdRlis weliwads da gaixseneT 2011 wlis rac SeiZleba meti pozitiuri movlena. 2012 wlis mmarTveli stiqia wyalia, da amitom saaxalwlo sufraze didi raodenobiT unda iyos warmodgenili zRvis produqtebi: Tevzeuli, moluskebi, zRvis kombosto da a.S. rac metad iqneba sufraze warmodgenili WurWeli an sasmisebi Tevzebis an zRvasTan Tu wyalTan dakavSirebuli siuJetebiT, miT ukeTesi. metad sasikeTo elfers SeiZens xorceulis nawarmi. kargi iqneba sufraze mwvane an yviTeli feris sanTlebis anTeba, radgan wylis stiqiasTan erTad cecxlis stiqia, drakonis sayvareli da mmarTveli stiqiaa. ecadeT naZvis xe warmoadgendes cocxal xes, simetriuli formebiT, nu gadatvirTavT saTamaSoebiT. wels samosSi Savi feri dominirebs, romelTanac SesaZlebelia mwvane, oqrosferi, lurji, narinjisferi da mcire odenobiT wiTeli ferebis kombinacia. maT Soris am feris aqsesuarebis saxiT. kargi iqneba brWyviala elementebis gamoyeneba tansacmelsa an varcxnilobaSi. gaiTvaliswineT: rac met saCuqars gascemT axal wels, finansuri kuTxiT miT ufro stabilurad warimarTeba es weliwadi. 31 dekembers nu gaitanT nagavs saxlidan. winaaRmdeg SemTxvevaSi finansuri TvalsazrisiT problemebi iCens Tavs. axali wlis dadgomis win daiviwyeT cudi, wyena, apatieT yvelas. axali wlis dadgomamde SeiZleba sanTlis anTebiT, SeiZleba mis gareSec CaifiqroT raime ocneba, survili, romelic gindaT, rom agixdeT. SeiZleba, es survili qaRaldze daweroT, Semded dawvaT, ferfli CaagdoT SampanuriT savse WiqaSi da dalioT, rac erTiorad gaamyarebs Tqveni survilis asrulebis SesaZleblobas. axal wels yovelTvis moaqvs axali imedebi, amitom moaxdineT Tqveni Zalebis mobilizeba, raTa dResaswaulma lamazad da kargad Caiaros. raTa weliwadma miiRos aseTive lamazi da bednieri iersaxe. nu dagvaviwydeba, rom drakoni is cxovelia, romelic adamians simdidres, keTilSobilebas, harmoniasa da dRegrZelobas Cuqnis.

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jeoseli . zamTari 2011-2012

tors, and teachers. The signs of the Earth element Taurus, Virgo, and Capricorn will get important opportunities for development. Also, in the second half of the year, fortune will smile upon the air element signs Gemini, Libra, and Aquarius. For Scorpios, the year 2012 will tend to be difficult. Although the Year of the Dragon always is a leap-year, in Chinese astrology it is still believed to be a happy year. We should greet this year with optimism. In 2012, Pluto (due to its position in Capricorn) will promote purpose and responsibility. It requires politicians to focus on communication with the people. Uranus, a surprise-loving planet, proceeding from its position in Aries, will promote changes in all of the spheres. In the first half of the year, Pluto will promote the settlement of material problems; in the second half, it will expand its information area and remove all relationship borders. Before early July, the position of Mars in Virgo will make everyone keenly aware of their health problems. It will demand everyone observe order and cleanliness while working, and will bring success to those who are industrious.

How to Meet the Year of the Dragon

2012 - The Year of the Dragon

By Mikheil Tsagareli
The Black Water Dragon will pick up the baton from the Cat/ Rabbit on January 23, 2012. By its nature, the Dragon represents fire, but this time it represents water. Hence, this year will host features typical for the both elements. This unity signals resistance is waiting for us in the coming New Year. Mankind will likely have to overcome obstacles and dangers in order to be reborn like the Phoenix, and find success. The direct and uncompromising Dragon does not like double-dealing and double games, so honesty will win its favor. The year 2012 will also have the strongest energetic charge among the 12 zodiac signs. Unlike the Cat/Rabbit, the Dragon is always ready for a fight. This mythological animal likes to collect and defend treasures, though its greatest strength is found in its emotions. Therefore, the year 2012 requires more patience and restraint with relationships. As a result of the Dragons influence, the aspiration for power will be intensified in 2012, but only truly strong leaders will gain or maintain power. At the same time, this year is a time for you to guide others, but without encouraging dependence. In the first half of the year, it would be wise to demonstrate honesty and decency in financial affairs. During the same period, be sure to complete all your projects. In June, Jupiter, the planet of victory, will move to Gemini and bring a lot of interesting information, meetings and negotiations. Do not stay at home for a long time in the second half of the year; be active, travel, and make new acquaintances (that you will then learn from). This year is ideal for journalists, writers, transla-

The Black Water Dragon will start its rule on January 23, 2012 and end before February 10, 2013. Acts of kindness, forgiveness and reconciliation are extremely important during the Year of the Dragon. Give your love to the world, and the world will definitely return this love and happiness to you. You should meet the New Year as joyfully as possible, with a large group of people, noisy and rhythmic music, dancing, surprises, and humor. Those who meet the New Year alone, should not be distressed; your solitude will end soon. A couple of minutes before the New Year comes, thank the previous Year of the Cat/Rabbit and think of all the good things that have come to pass in 2011. Water is the ruling element of 2012; therefore, there should be a lot of sea products on your New Years table such as fish, mollusks, and sea cabbage. The greater the variety of dishes places on your table with images of fish, sea or water, the better. Meat products will also be welcome at this years feast. Serve your meal with light green or yellow candles because, along with water, fire is also a favorite of the Dragon. Try to ensure that your New Years tree is a real fir-tree with a symmetrical shape; do not over-decorate. As far as clothes are concerned, the main color is black, but in combination with other colors, such as green, gold, blue, orange and small amount of red (accessories should be the same colors). Try to wear something sparkly on your clothes or in your hair. Remember, the more gifts you present during the New Year, the more stable your finances will be in the coming year. To avoid financial problems, do not take out the garbage on December 31. The New Year is also a time to forgive and forget. Just before the New Year comes, you can light a candle (or you can go without), and think of a dream you want to come true. You can write this dream on paper, burn it, put it in the glass full of champagne and drink it; this will double the chance of your dreams coming true. The New Year always brings new hope; therefore, mobilize your efforts to ensure that the holiday passes splendidly and wonderfully in order to make the next year beautiful and happy. Do not forget that the Dragon is the animal which gives wealth, nobleness, harmony and longevity to people.
GEOCELL . Winter 2011-2012

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