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Documenti di Professioni
Documenti di Cultura
Operator
- doesnt own a network nor
have a radio spectrum license
- buys wholesale network
capacity from a network
operator
- makes, however, significant
investments to network
infrastructure to obtain better
control on services offered
Mobile Network Operator
- owns and runs a network
- own radio spectrum license
- acts both network and service
operator
Content
Mobile portal
Network
News
Travel info
Games
Smart phone apps.
Sports
Mobile operators
wap site, e.g.
wap.sonera.net
GPRS, PDC,
CDMA, UMTS
Content
provider
Content
aggregator
Mobile
virtual
network
enabler
Service
operator
Network
operator
Customers
Supp. infrastr.
Services
Terminal
Provides network
access services to many
service operators
Technical infrastructure
for billing etc.
Operator branded
phones
Non-operator branded
phones
Network
operator
Service
Provider
Marketing
Distribution
Customer Care
Tariffing / Billing
Network Services
Switching / Routing capabilities
Radio Access Network
Enhanced
Service
Provider
Mobile
Virtual
Network
Operator
Media
Companies
MVNOs
Automotive
Retailers
Consumer
Electronics
capacity
network
operator
virtual
service
operator
virtual
service
operator
virtual
service
operator
virtual
service
operator
virtual
service
operator
services
Target Market
Business Module , expectations and overview
Executive Summary
Operational Efficiency
Customer Intimacy
WHERE TO START
Number of Customers
Picket Fence
Mass Marketing
CRM
Highest Value
Customers
Customer Value
Service costs
Customer value segments
Actual value
WHY NEEDS?
Customer :
About 4.5 million Male youth
About 5.2 Million Female youth
Around 6.1 Students
37,000 Schools
24 Universities
Customers have specific needs that have to be satisfied.
WHAT DO THEY DO
SEGMENT MANAGEMENT
Programs
Business goals:
Keep customers
Acquisition
Segment 1
Retention
Development
Get customers
Segment 2
Acquisition
Retention
Development
Grow customers
Overall objectives
translate to different
priorities in each
Acquisition
Segment 3
Retention
Development
RESOURCE OPTIMIZATION
Allocating communication
channels according to the
value of segments
Unprofitable
E-channels
Direct mail
Telemarketer
In-person service reps
Dedicated service
reps
Source: Peppers & Rogers Group
MOHE
DAM
MOE
JED
KSU
Imam
PNU
RHD
DAM
JED
RHD
on-net SAR 90
MOE
All
MOE
School
CUG
SAR 60
Schools
CUG
SAR 30
DAM
JED
RHD
All Dammam
Schools CUG
SAR 45
Youth is well positioned in Saudi as the only Telco Operator one hundred percent
dedicated to the Knowledge market
Youth is leader in offering convergent solutions (Content, IP Communications, IM, CUG,
VAS...etc)
Youth already have a portal solutions support the users learning, teaching, testing and
sharing knowledge with others (Students market) and (YouthMarket)
Many of our customers are asking for a full outsourcing of their telco services (including
mobile services)
30/02/2012 30/03/2012
Processes and
Systems
Developments
Processes
design
User
requirements
Network
Developments
Vendor
Selection
Q3 2012
30/06/2012
Feasibility
study
Hardware
procurement
Implementation
Solution Design
Go-tomarket Plan
Product
Plan
Sales plan
Communicati
on
Plan
People
Employees
Suppliers
Customers
Devices
Partners
Applications
PDA
Email
LOB Apps
PC
Enterprise
Laptop
Managed Messagging
E- content
Internet Data Center
MobileXpress
Corporate Fusion
Lan Management
Youth Mail Voice VIP
eMail
.
Mobile Services
Telephone
Personal
PBX/Centrex
Database
Web Server
Infrastructure
9,754
103,125
90.5
1,095,629
173,644
1,269,273
86.3
1,038,423
162,167
1,200,590
86.5
561,502
72,516
634,018
88.6
487,806
67,074
554,880
87.9
511,002
56,023
567,025
90.1
438,655
52,834
491,489
89.3
17,502
901
18,403
95.1
7,935
221
8,156
97.3
17,088
4,682
21,770
78.5
65,274
14,493
79,767
81.8
2,202,723
307,766
2,510,489
87.7
2,131,464
306,543
2,438,007
87.4
4,334,187
614,309
4,948,496
87.6
93,371
66861
1827
111336 68688
660
3132
766
3898
3352
656
4008
6484
1422
7906
%4.08
4258
4258
717
717
4975
4975
%2.57
74251
2593
Product :
My school
Arabic
Brand
Name
Education
The Best
M3a.com
Features :
Brand Name
Brand :
Target Segment
Brand Proposals
25
Collaboration
PC
Messaging,
(email, IM, UM)
PDA
Blackberry
Whatever
youre using
Whatever
youre doing
Mobile
Phone
Contact
Center, IVR
Audio
Conferencing
In the Air
E-class
On the Road
At Home
Manager Office
Planning
KPI
HR
Purchasing
Reporting
Finance
Report Cards
NotePad
Certificates
Business Cards
Web Design
Domain
Management
Domain
Registrar
School
Executive Summary
34
ARPU
Almost $12/
User taking in
consideration
that
Operators are
calculating
ARPU based
on total
number of
subs which
includes also
inactive
subscribers
Postpaid
ARPU is $ 15
and Prepaid
is $ 6
Competition
level of
penetration
in the Saudi
Telecom
market is
near 180%
and high
competition
is taking
place
MNOs
might seek
other
dimensions
of
competition
in the
cellular
market
Prepaid
Market
Almost 85% of
the current
cellular market
is from prepaid
users which is
the targeted
market of any
MVNO business
Network
Capacity
Still Zain is
not
utilizing
40% of their
Network
Capacity ,
in addition
STC is still
having high
level of
unutilized
capacity
Mobily is
expanding their
market share
and they are
utilizing their
capacity
however they
can sell part of
their capacity
based on the
competition
level in the
market.
Interconnection
prices Cost +
0%-5% Markup
+ discounts as
promoted by
the operator
Revenue
Sharing % on
Net revenue
10% - 30%
Product:
Promotion:
Place:
Price:
Cellular Services
Voice services
SMS services
Arabic Brand Name
acceptable to Saudi
Community
Kingdom wise
Zain Show rooms and
Dealers sales
TV advertisements
Newspaper (Low
profile and High profile)
Others
competitive price
advantage over
competitors in the
postpaid and prepaid
business market
price discrimination
based on target market
38
2012
2013
2014
2015
2016
Month New Sub's Month New Sub's Month New Sub's Month New Sub's Month New Sub's
Jan
800
Jan
46,684
Jan
58,626
Jan
65,735
Jan
63,452
Feb
1,280
Feb
47,618
Feb
59,213
Feb
66,063
Feb
62,183
Mar
1,830
Mar
48,570
Mar
59,805
Mar
66,394
Mar
60,940
Apr
2,617
Apr
49,542
Apr
60,403
Apr
66,726
Apr
59,721
May
3,743
May
50,533
May
61,007
May
67,059
May
58,526
Jun
5,352
Jun
51,543
Jun
61,617
Jun
66,724
Jun
57,356
Jul
7,654
Jul
52,574
Jul
62,233
Jul
66,390
Jul
56,209
Aug
10,945
Aug
53,626
Aug
62,856
Aug
66,058
Aug
55,084
Sep
15,652
Sep
54,698
Sep
63,484
Sep
65,728
Sep
53,983
Oct
22,382
Oct
55,792
Oct
64,119
Oct
65,400
Oct
52,903
Nov
32,006
Nov
56,908
Nov
64,760
Nov
65,073
Nov
51,845
64,747
Dec
792,097 Total
50,808
683,010
Dec
Total
45,769
Dec
150,031 Total
58,046
Dec
626,134 Total
65,408
Dec
743,530 Total
2,994,803
2012
2013
Churn
2014
Month
Churn
2015
Month
Churn
2016
Month
Churn
Jan
Jan
3151
Jan
14701
Jan
25812
Jan
35221
Feb
18
Feb
4,108
Feb
15,667
Feb
26,690
Feb
35,842
Mar
45
Mar
5,066
Mar
16,625
Mar
27,556
Mar
36,422
Apr
85
Apr
6,023
Apr
17,575
Apr
28,411
Apr
36,961
May
140
May
6,980
May
18,518
May
29,254
May
37,462
Jun
220
Jun
7,938
Jun
19,452
Jun
30,085
Jun
37,925
Jul
333
Jul
8,898
Jul
20,380
Jul
30,891
Jul
38,353
Aug
494
Aug
9,858
Aug
21,301
Aug
31,672
Aug
38,746
Sep
724
Sep
10,821
Sep
22,215
Sep
32,429
Sep
39,105
Oct
1,052
Oct
11,787
Oct
23,123
Oct
33,161
Oct
39,432
Nov
1,521
Nov
12,755
Nov
24,025
Nov
33,871
Nov
39,729
Dec
2,192
Dec
13,726
Dec
24,921
Dec
34,557
Dec
39,995
Total
1,166,020
2012
Month
2013
Month
2014
Month
2015
Month
2016
Month
Jan
800
Jan
186,743
Jan
712,158
Jan
1,213,182
Jan
1,629,198
Feb
2,062
Feb
230,252
Feb
755,703
Feb
1,252,555
Feb
1,655,539
Mar
3,847
Mar
273,757
Mar
798,882
Mar
1,291,393
Mar
1,680,056
Apr
6,380
Apr
317,276
Apr
841,710
Apr
1,329,708
Apr
1,702,816
May
9,983
May
360,829
May
884,199
May
1,367,514
May
1,723,880
Jun
15,116
Jun
404,434
Jun
926,364
Jun
1,404,152
Jun
1,743,311
Jul
22,437
Jul
448,110
Jul
968,217
Jul
1,439,652
Jul
1,761,167
Aug
32,889
Aug
491,877
Aug
1,009,772
Aug
1,474,038
Aug
1,777,505
Sep
47,817
Sep
535,754
Sep
1,051,041
Sep
1,507,337
Sep
1,792,383
Oct
69,147
Oct
579,759
Oct
1,092,037
Oct
1,539,575
Oct
1,805,854
Nov
99,632
Nov
623,913
Nov
1,132,772
Nov
1,570,777
Nov
1,817,970
Dec
143,209
Dec
668,232
Dec
1,173,259
Dec
1,600,967
Dec
1,828,783
Total
Total
Total
Total
1,828,783
Total
Revenues
Ending Subs
1500
600
1250
500
1250
500
1000
400
1000
400
750300
300750
500200
200500
250100
100250
000 0
0 000
42
2012
Month
New Sub's
ARPU
Revenue
ITCL/MVNO
ITCL/Reseller
Churn
Jan
800
SAR 36,000.00
SAR 10,800.00
SAR 3,600.00
Feb
1,280
SAR 92,808.00
SAR 27,842.40
SAR 9,280.80
17.60
Mar
1,830
SAR 173,134.22
SAR 51,940.27
SAR 17,313.42
45.37
Apr
2,617
SAR 287,111.51
SAR 86,133.45
SAR 28,711.15
84.64
May
3,743
SAR 449,229.38
SAR 134,768.81
SAR 44,922.94
140.37
Jun
5,352
SAR 680,207.42
SAR 204,062.23
SAR 68,020.74
219.62
Jul
7,654
SAR 1,009,674.20
SAR 302,902.26
SAR 100,967.42
332.55
Aug
10,945
SAR 1,479,998.20
SAR 443,999.46
SAR 147,999.82
493.62
Sep
15,652
SAR 2,151,765.90
SAR 645,529.77
SAR 215,176.59
723.55
Oct
22,382
SAR 3,111,615.61
SAR 933,484.68
SAR 311,161.56
1,051.97
Nov
32,006
SAR 4,483,439.70
SAR 1,345,031.91
SAR 448,343.97
1,521.23
Dec
45,769
SAR 6,444,403.91
SAR 1,933,321.17
SAR 644,440.39
2,191.90
SAR 20,399,388.04
SAR 6,119,816.41
SAR 2,039,938.80
6,822
Total
150,031
2013
Month
New Sub's
ARPU
Revenue
ITCL/MVNO
ITCL/Reseller
Churn
Jan
46,684
186,743
37.5
7,002,849.08
SAR 2,100,854.72
SAR 700,284.91
3151
Feb
47,618
230,252
37.5
8,634,459.50
SAR 2,590,337.85
SAR 863,445.95
4,108
Mar
48,570
273,757
37.5
10,265,887.95
SAR 3,079,766.38
SAR 1,026,588.79
5,066
Apr
49,542
317,276
37.5
11,897,852.71
SAR 3,569,355.81
SAR 1,189,785.27
6,023
May
50,533
360,829
37.5
13,531,070.52
SAR 4,059,321.16
SAR 1,353,107.05
6,980
Jun
51,543
404,434
37.5
15,166,256.96
SAR 4,549,877.09
SAR 1,516,625.70
7,938
Jul
52,574
448,110
37.5
16,804,126.69
SAR 5,041,238.01
SAR 1,680,412.67
8,898
Aug
53,626
491,877
37.5
18,445,393.84
SAR 5,533,618.15
SAR 1,844,539.38
9,858
Sep
54,698
535,754
37.5
20,090,772.27
SAR 6,027,231.68
SAR 2,009,077.23
10,821
Oct
55,792
579,759
37.5
21,740,975.91
SAR 6,522,292.77
SAR 2,174,097.59
11,787
Nov
56,908
623,913
37.5
23,396,719.09
SAR 7,019,015.73
SAR 2,339,671.91
12,755
Dec
58,046
668,232
37.5
25,058,716.81
SAR 7,517,615.04
SAR 2,505,871.68
13,726
SAR 192,035,081.33
SAR 57,610,524.40
SAR 19,203,508.13
101,110
Total
626,134
2014
Month
ARPU
Revenue
ITCL/MVNO
ITCL/Reseller
Churn
Jan
58,626
SAR 24,035,326.05
SAR 7,210,597.82
SAR 2,403,532.61
14701
Feb
59,213
SAR 25,504,978.83
SAR 7,651,493.65
SAR 2,550,497.88
15,667
Mar
59,805
SAR 26,962,283.55
SAR 8,088,685.07
SAR 2,696,228.36
16,625
Apr
60,403
SAR 28,407,711.71
SAR 8,522,313.51
SAR 2,840,771.17
17,575
May
61,007
SAR 29,841,726.43
SAR 8,952,517.93
SAR 2,984,172.64
18,518
Jun
61,617
SAR 31,264,782.67
SAR 9,379,434.80
SAR 3,126,478.27
19,452
Jul
62,233
SAR 32,677,327.41
SAR 9,803,198.22
SAR 3,267,732.74
20,380
Aug
62,856
SAR 34,079,799.87
SAR 10,223,939.96
SAR 3,407,979.99
21,301
Sep
63,484
SAR 35,472,631.68
SAR 10,641,789.50
SAR 3,547,263.17
22,215
Oct
64,119
SAR 36,856,247.05
SAR 11,056,874.12
SAR 3,685,624.71
23,123
Nov
64,760
SAR 38,231,063.03
SAR 11,469,318.91
SAR 3,823,106.30
24,025
Dec
65,408
SAR 39,597,489.58
SAR 11,879,246.87
SAR 3,959,748.96
24,921
SAR 382,931,367.86
SAR 114,879,410.36
SAR 38,293,136.79
238,504
Total
743,530
2015
Month
ARPU
Revenue
ITCL/MVNO
ITCL/Reseller
Churn
Jan
65,735
SAR 36,395,459.82
SAR 10,918,637.95
SAR 3,639,545.98
25812
Feb
66,063
SAR 37,576,662.13
SAR 11,272,998.64
SAR 3,757,666.21
26,690
Mar
66,394
SAR 38,741,787.50
SAR 11,622,536.25
SAR 3,874,178.75
27,556
Apr
66,726
SAR 39,891,239.17
SAR 11,967,371.75
SAR 3,989,123.92
28,411
May
67,059
SAR 41,025,411.76
SAR 12,307,623.53
SAR 4,102,541.18
29,254
Jun
66,724
SAR 42,124,573.66
SAR 12,637,372.10
SAR 4,212,457.37
30,085
Jul
66,390
SAR 43,189,545.38
SAR 12,956,863.62
SAR 4,318,954.54
30,891
Aug
66,058
SAR 44,221,129.17
SAR 13,266,338.75
SAR 4,422,112.92
31,672
Sep
65,728
SAR 45,220,109.35
SAR 13,566,032.80
SAR 4,522,010.93
32,429
Oct
65,400
SAR 46,187,252.73
SAR 13,856,175.82
SAR 4,618,725.27
33,161
Nov
65,073
SAR 47,123,309.04
SAR 14,136,992.71
SAR 4,712,330.90
33,871
Dec
64,747
SAR 48,029,011.22
SAR 14,408,703.37
SAR 4,802,901.12
34,557
SAR 509,725,490.94
SAR 152,917,647.28
SAR 50,972,549.09
364,389
Total
792,097
2016
Month
New Sub's
ARPU
Revenue
ITCL/MVNO
ITCL/Reseller
Churn
Jan
63,452
1,629,198
SAR 30.00
SAR 48,875,939.66
SAR 14,662,781.90
SAR 4,887,593.97
35221
Feb
62,183
1,655,539
SAR 30.00
SAR 49,666,164.34
SAR 14,899,849.30
SAR 4,966,616.43
35,842
Mar
60,940
1,680,056
SAR 30.00
SAR 50,401,694.16
SAR 15,120,508.25
SAR 5,040,169.42
36,422
Apr
59,721
1,702,816
SAR 30.00
SAR 51,084,478.63
SAR 15,325,343.59
SAR 5,108,447.86
36,961
May
58,526
1,723,880
SAR 30.00
SAR 51,716,409.40
SAR 15,514,922.82
SAR 5,171,640.94
37,462
Jun
57,356
1,743,311
SAR 30.00
SAR 52,299,321.90
SAR 15,689,796.57
SAR 5,229,932.19
37,925
Jul
56,209
1,761,167
SAR 30.00
SAR 52,834,996.87
SAR 15,850,499.06
SAR 5,283,499.69
38,353
Aug
55,084
1,777,505
SAR 30.00
SAR 53,325,161.78
SAR 15,997,548.53
SAR 5,332,516.18
38,746
Sep
53,983
1,792,383
SAR 30.00
SAR 53,771,492.36
SAR 16,131,447.71
SAR 5,377,149.24
39,105
Oct
52,903
1,805,854
SAR 30.00
SAR 54,175,614.00
SAR 16,252,684.20
SAR 5,417,561.40
39,432
Nov
51,845
1,817,970
SAR 30.00
SAR 54,539,103.06
SAR 16,361,730.92
SAR 5,453,910.31
39,729
Dec
50,808
1,828,783
SAR 30.00
SAR 54,863,488.32
SAR 16,459,046.49
SAR 5,486,348.83
39,995
SAR 627,553,864.47
SAR 188,266,159.34
SAR 62,755,386.45
455,194
Total
683,010
5 years
Average
Annually
2,994,803
598,961
1,828,783
365,757
Total revenue
Total revenue for ITCL MVNO