OZON OZON

B I C YBC C E S LBEESR L IENR L I N IL YC B

INSPIRATION BANK
By Matt Gillespie Winter 201 2

w h a tw h a t m aek e a k e t h e ts h o r y t o r y we w m te s

Brand Spotlight: Bern

Modern Action Head Protection

Bern helmets hold a unique niche in the market, modern sport, apealing to the more moderately dressed and hip alike. Their line include interpretation of the modern classic hemet form shown to the right. Through the use of simple detailing, modern color choices, advanced technology, and static yet sporty styling, Bern has become an increasingly popular brand amongst youth and 20 somethings.

Brand Spotlight: Nau

Urban+ Ourdoor Apparel for The Modern Mobile Life

Nau has built its brand identity in the synthesise of function and classic styling. Veering away from the conspicuous colours and finish treatments of most hi-tech sports wear, Nau has created a following for its inconspicuous classic articles that reveal surprising functionality in the detailing. For a high price point, patrons of Nau see themselves as people in the know who have a desire to live a lifestyle of health and sustainability without this desire acting as the defining aspect of self image.

Brand Spotlight: Nau

Case Study: Elimeno-Pea Coat

We combined the aesthetics of traditional wool flannel with a wind-and water-resistant laminate and waxed cotton to create a modern pea coat thats incredibly warm and weather-resistant.

Laminated Wool

Waxed Cotton Detailing Classic Neutral Palette

Traditional Length Cut

Brand Spotlight: Nau

Case Study: Elimeno-Pea Coat

Subtle Liner Detailing

Unique Material Break Reveal Function

Brand Spotlight: Nau

Case Study: Riding Jacket V2

We messed with the classic blazer and created a weather-resistant, recycled polyester soft shell that blurs the lines between technical performance and tailored style.

Hunting Inspired Collar Concpicious Commuter Accent

Brand Spotlight: Nau

Case Study: Motil Backpack

Old-school klettersack meets modern pack in this pared down minimalist bag. Large enough to hold the essentials for a day hike or a tour of the city, the slim Motil Pack features an integrated hydration sleeve (compatible with most hydration systems) and shoulder straps padded with recycled wool.

Darts On Black Reveal Depth of Sophisticated Form

Simple Neo-Traditionl Closures and Attachment Points

Felted Wool Shoulder Straps Natural Touch

Looking Forward:
Themes To Consider For Future Development of Ozon Bikes Brand Projects.

Simple Luxury

Radical Nutrality

Modern Biomorphic