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,farmers and landless farmers including women . The private commercial sector is understandably reluctant to enter the rural backyard poultry sector as they aim at higher and quick profits, through larger investments. Thecommercial poultry sector is doing business, through integrated approach of contract farming using high-input and highoutput birds. For the poorest ofo the poor and the landless, the major issues are food security and risk spreading through subsidiary income, which are not addressed by the private commercial sector. It is well known fact that a fairly significant proportion of the landless and marginal farmers eke out their living from poultry and other small ruminants. Backyard poultry requiring hardly any infrastructure set-up is a potent tool for upliftment of the poorest of the poor. Besides income generation, Rural backyard poultry provides nutrition supplementation in the form of valuable animal protein and empowers women.Under this situation Government of India has come forward to strengthen poultry research stations for improvement of desi birds and made available for popularizing for rural backyard poultry keeping.Distribution of such improved desi birds along with night shelter for birds ,poultry feeds along with veterinary care will help to achieve desired goal of Govt. of India