An instrument that signifies an ownership position (called equity) in a corporation, and represents a claim on its proportional share in the

corporation's assets and profits. Ownership in the company is determined by the number of shares a person owns divided by the total number of shares outstanding. For example, if a company has 1000 shares of stock outstanding and a person owns 50 of them, then he/she owns 5% of the company. Most stock also provides voting rights, which give shareholders a proportional vote in certain corporate decisions. Only a certain type of company called a corporation has stock; other types of companies such as sole proprietorships and limited partnerships do not issue stock. Also called equity or equity securities or corporate stock. A stock market is a public market for the trading of company stock and derivatives at an agreed price; these are securities listed on a stock exchange as well as those only traded privately. The size of the world stock market was estimated at about $36.6 trillion US at the beginning of October 2008. The total world derivatives market has been estimated at about $791 trillion face or nominal value, 11 times the size of the entire world economy. The value of the derivatives market, because it is stated in terms of notional values, cannot be directly compared to a stock or a fixed income security, which traditionally refers to an actual value. Moreover, the vast majority of derivatives 'cancel' each other out (i.e., a derivative 'bet' on an event occurring is offset by a comparable derivative 'bet' on the event not occurring.). Many such relatively illiquid securities are valued as marked to model, rather than an actual market price.) The stocks are listed and traded on stock exchanges which are entities a corporation or mutual organization specialized in the business of bringing buyers and sellers of the organizations to a listing of stocks and securities. The stock market in the United States includes the trading of all securities listed on the NYSE, the NASDAQ, the Amex, as well as on the many regional exchanges, e.g. OTCBB and Pink Sheets. European examples of stock exchanges include the London Stock Exchange, the Deutsche Borse and the Paris Bourse, now part of Euronean countries.

Function and purpose

The stock market is one of the most important sources for companies to raise money. This allows businesses to be publicly traded, or raise additional capital for expansion by selling shares of ownership of the company in a public market. The liquidity that an exchange provides affords investors the ability to quickly and easily sell securities. This is an attractive feature of investing in stocks, compared to other less liquid investments such as real estate. History has shown that the price of shares and other assets is an important part of the dynamics of economic activity, and can influence or be an indicator of social mood. An economy where the stock market is on the rise is considered to be an up and coming economy. In fact, the stock market is often considered the primary indicator of a country's economic strength and development. Rising share prices, for instance, tend to be associated with increased business investment and vice versa. Share prices also affect the wealth of households and their consumption. Therefore, central banks tend to keep an eye on the control and behavior of the stock market and, in general, on the smooth operation of financial system functions. Financial stability is the raison d'etre of central banks. Exchanges also act as the clearinghouse for each transaction, meaning that they collect and deliver the shares, and guarantee payment to the seller of a security. This eliminates the risk to an individual buyer or seller that the counterparty could default on the transaction. The smooth functioning of all these activities facilitates economic growth in that lower costs and enterprise risks promote the production of goods and services as well as employment. In this way the financial system contributes to increased prosperity.

Relation of the stock market to the modern financial system

The financial system in most western countries has undergone a remarkable transformation. One feature of this development is disintermediation. A portion of the funds involved in saving and financing flows directly to the financial markets instead of being routed via the traditional bank lending and deposit operations. The general public's heightened interest in investing in the stock market, either directly or through mutual funds, has been an important component of the process. Statistics show that in recent decades shares have made up an increasingly large proportion of households' financial assets in many countries. In the 1970s, in Sweden, deposit accounts and
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other very liquid assets with little risk made up almost 60 percent of households financial wealth, compared to less than 20 percent in the 2000s. The major part of this adjustment in financial portfolios has gone directly to shares but a good deal now takes the form of various kinds of institutional investment for groups of individuals, e.g., pension funds, mutual funds, hedge funds, insurance investment of premiums, etc. The trend towards forms of saving with a higher risk has been accentuated by new rules for most funds and insurance, permitting a higher proportion of shares to bonds. Similar tendencies are to be found in other industrialized countries. In all developed economic systems, such as the European Union, the United States Japan and other developed nations, the trend has been the same: saving has moved away from traditional (government insured) bank deposits to more risky securities of one sort or another.

The stock market, individual investors, and financial risk

Riskier long-term saving requires that an individual possess the ability to manage the associated increased risks. Stock prices fluctuate widely, in marked contrast to the stability of (government insured) bank deposits or bonds. This is something that could affect not only the individual investor or household, but also the economy on a large scale. The following deals with some of the risks of the financial sector in general and the stock market in particular. This is certainly more important now that so many newcomers have entered the stock market, or have acquired other 'risky' investments (such as 'investment' property, i.e., real estate and collectables).With each passing year, the noise level in the stock market rises. Television commentators, financial writers, analysts, and market strategists are all overtaking each other to get investors' attention. At the same time,individual investors, immersed in chat rooms and message boards, are exchanging questionable and often misleading tips. Yet, despite all this available information, investors find it increasingly difficult to profit. Stock prices skyrocket with little reason, then plummet just as quickly, and people who have turned to investing for their children's education and their own retirement become frightened. Sometimes there appears to be no rhyme or reason to the market, only folly. This is a quote from the preface to a published biography about the long-term value-oriented stock investor Warren Buffett. Buffett began his career with $100, and $105,000 from seven limited partners consisting of Buffett's family and friends. Over the years he has built himself a multi-billion-dollar fortune. The quote illustrates some of what has been happening in the stock market during the end of the 20th century and the beginning of the 21st centuary.
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name of the organization

Edelweiss Broking Limited Contact details:
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10185 - A, 3rd Floor, ARYA Samaj Road, Karol Bagh, New Delhi 100005 Headquarter Address Mumbai Edelweiss House, off C.S.T. Road, Kalina, Mumbai 400098 Lines of Business Investment Banking 4th Floor, Edelweiss House, off C.S.T. Road, Kalina, Mumbai - 400098 Tel: +91 22 4086 3535 Institutional Equities 12th Floor, Edelweiss House, off C.S.T. Road, Kalina, Mumbai - 400098 Tel: +91 22 4009 4600

Wealth Advisory & Investment Services (WAIS) 6th Floor, Edelweiss House, off C.S.T. Road, Kalina, Mumbai - 400098 Tel: +91 22 4009 4600

Wholesale Financing 5th floor, One India bulls Centre, Tower 1, 841 Senapati Bapat Marg, Elphinstone Road, Mumbai - 400013. Tel: +91 22 4342 8000 Asset Management 6th Floor, Edelweiss House,
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Insurance Brokers 1st Floor, Mittal Chamber,

Nariman Point, Mumbai - 400021 Tel: 022 66242600 Fax: 022 66242634 Client Advisory Services (CAS) 5th floor, One India bulls Centre, Tower 1, 841, Senapati Bapat Marg, Elphinstone Road, Mumbai - 400013. Tel: +91 22 4088 6100 Fax: 022 6624263

off C.S.T. Road, Kalina, Mumbai - 400098 Tel: +91 22 4009 4600

Edelweiss Offices Ahmedabad Bhopal Bangalore Chennai Cochin Delhi Gurgaon Ahmedabad CJD Wing Ground Floor, Madhusudan House, Opp. Navrangpura Tel. Gujarat Hubli Hyderabad Indore Jaipur Jodhpur Kolkata Ahmedabad-(Bodakdev branch) 905,Akik Tower, Nr. Parshwa Tower, Sarkhej Gandhi Nagar Highway,
6

Ludhiana Mumbai Nashik Pune Surat Udaipur

Exchange,

Bodakdev,

Ellisbridge, Ahmedabad - 380 006. Ahmedabad - 380 054.

Ahmedabad-panchwati 402, 4th Floor, 3rd Eye One, Panchwati, CG Road, opp. Havmore restaurant Ahmedabad

Bhopal FF-18 Alaknanda Complex, Zone-I, M.P. Nagar, Bhopal

Bangalore 1st floor, Plot # 4009, 100 feet Road, HAL II Stage, Bangalore - 560008.

Chennai 3/2 College Lane, (Near SBI Circle Office) Nungambakkam Chennai 600 006.

Cochin NO- 509, 5th Floor, Govardhan business center, Govardhan buildings,

Cochin Shop No.4, Corporation Door No 39-3993 B3 Vantage Point, VRM Road,

Chittoor roadm, Ernakulum, Cochin- 682035

Ravipuram, Cochin, Kerala 682016.

Delhi 603, Merchantile House, 15, K. G. Marg, CP, New Delhi - 110001 Tel. No.: 011 - 43571111

Gurgaon No.302 & 303, 3rd Floor, JMD Regent Plaza Mehrauli Gurgaon Road, Gurgaon (Haryana) - 122002.

Gujarat Himatnagar Near Ahmed Chamber, Juna Bazar, Himatnagar - 383001.

Hyderabad 2nd Floor MB Towers, Road No. 2 Banjara Hills Hyderabad - 500034

Hubli 35/36, 3rd Floor, Eureka Junction, Travelers Bungalow Road,

Indore 312-313, Dm Tower, 21/1, Race Course Road,

Hubli 29

Indore.

Jaipur 601 & 602, 6th Floor Green House, Ashok Marg, Jaipur 320 001.

Jodhpur 315, 3rd Floor, Mody Arcade, Near Bombay Motor Circle, Chopasni Road, Jodhpur 342001

Jodhpur 2nd Floor,

Kolkata MANGALAM block- A, Hemant Basu Sarani,

E 131 Kalpatru Shopping Center, Premises No. 24, Kumar Mandeep Tower, Jodhpur- 342001. Kolkata-700 001

Kolkata-Savitri Towers 2nd Floor Savitri Towers, 3A Upper Wood Street, Kolkata 700017

Ludhiana Shop No. 605, 6th Floor, SCO-18, Feroze Gandhi Market, Opp. Ludhiana Stock Exchange,

Ludhiana, Punjab

Mumbai Sion 11th Floor, 1101A/1101B, Godrej Coliseum, Off Eastern Express Highway, Mumbai- 400 022.

Mumbai-Malad Ground Floor, Gemstar Commercial Complex, Ram Chandra Extension Lane, Malad (W) Mumbai-400064

Mumbai - Andheri Lokhandwala Gr.Floor, Norwood Building, Shop No.4, Swami Samarth Road, Lokhandwala Complex, Andheri, Mumbai - 400053.

Mumbai - Goregaon-Cornershop Shop No 8, Tulsi Deep C.H.S. Ltd., Kumud Nagar, S.V. Road, Gurgaon(W), Mumbai - 400 062.

Mumbai - Vashi-Cornershop Shop No.50, Welfare Chamber CHS Ltd., plot No 73,

Mumbai - Thane-Corner shop Shop No 7 & 8, Block no 1, Emerald Plaza,

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E wing sec 17, Vashi, Mumbai - 400705.

Hiranandani Meadows, off pokharan Road No 2, Thane Mumbai - 400 610.

Mumbai - Dadar 1st Floor, Framroze Court, Dadasaheb Phadkke marg, Dadar(E), Mumbai - 400014.

Mumbai - Sakinaka Unit No. 305, 306, 307, Sagar Tech Plaza B, Andheri-Kurla Road, Andheri(E), Mumbai - 400 073.

Mumbai - Chandermukhi-Nariman Mumbai - Borivali-Retail Point 8th floor, Chandermukhi, Nariman Point, Mumbai - 400021. Syndication Shop No. 10, Ground Floor, Sucheta Enclave, Chandrawarkar lane, Maharashtra Nagar,Borivali(W)

Mumbai - Andheri B-205, 2nd Floor, Kotia Nirman Society

Mumbai - Opera House Mani Mahal, 101-A, First Floor

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Opp. Laxmi Industrial Estate, Link Road, Andheri (W), Mumbai - 400058.

Matthew Road Opera House, Mumbai - 400 004.

Mumbai - Fort 104, PJ Towers, Stock Exchange Building, Fort, Mumbai 400 001

Mumbai - Gurgaon "F-13, 1st Floor Washington Plaza Dispensary Road Off. S. V. Road Goregoan (West) Mumbai 400062

Mumbai - Borivali Unit no 104-105,1st Floor, Dattani Trade Center Co-op Premises Ltd.Chandaverkar Road, Borivali (w), Mumbai 400 092. Mumbai Ghatkopar Atlantic Commercial Complex 221, 2nd Floor, Javajar Road, Near Patel Chowk.

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Ghatkopar East Mumbai- 400 077.

Mumbai Forjett Street Ground Floor, My Home Apartments, Forjett Street Cross Lane, Mumbai - 400036.

Mumbai - Santa Cruz Bindu Shopping Centre, Ground Floor, Besant Street, Tilak Road, Nr. Station, Santa Cruz West, Mumbai - 400 054

Mumbai Vile Parle No. 701/702, 7th Floor, Kapadia Apartments, S.V. Road, Vile Parle (W), Mumbai 400 056.

Mumbai Masjid Bunder 32 Mehta Chambers , 4th Floor, Kalyan Street , Masjid (E), Mumbai - 400009 Tel: 022 32423554 / 022 23732258 / 59

Nashik Plot No. 56, 1st Floor, Thate Wadi College Road, Nashik

Pune Cabin No 46, Shocd, Karnala Arcade, 4th Floor, Above Pizzahut, J M Road,

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Pune - 411004

Pune Premium Point, Office No 105, 1st Floor, J.M.Road, Above Colour plus Showroom, Shivaji Nagar, Pune - 411 005.

Surat Office No.6, 3rd Floor, Urmi Apartment, Opp.Sbi Athugar Street, Nanpura Surat 395001

Official Website:

www.edelweiss.in

About Edelweiss
Edelweiss, a rare flower found in Switzerland.

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You will discover in our identity: A graphic flower that represents ideas. Around it, the protective arms of the letter e: We believe ideas create wealth, but values protect it. It is the practice of this core thought that has led to Edelweiss becoming one of the leading financial services company in India. Its current businesses include investment banking, securities broking, and investment management. We provide a wide range of services to corporations, institutional investors and high net-worth individuals. The core inspiring thought of ideas creating wealth and values protect it is translated into an approach that is led by entrepreneurship and creativity and protected by intellectual rigor, research and analysis.

Approach Client Focus

Edelweiss is driven by the emphasis we place on building long-term relationships with our clients. We work closely with our clients to equip them with the ability to address large, fastgrowing market opportunities. Our emphasis on long-term relationships also means that we have a significant ongoing involvement with almost all of the clients that we work with.

Execution Orientation
We focus obsessively on delivering high quality execution through our experienced team of professionals. Each team is led by senior personnel and is highly research and ideas driven. We place strong emphasis on confidentiality and integrity in a sensitive business environment.

Culture
Edelweiss fosters a culture that is entrepreneurial and results-driven and that emphasizes teamwork and intellectual rigor. Our team is encouraged to display higher levels of initiative, drive, and hunger for learning and taking on additional responsibility.
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Professional Integrity
We place a strong emphasis on confidentiality, honesty and integrity in our business dealings. We expect our people to maintain high ethical standards, both in their professional and personal lives. We strive to be fair in all our dealings. We respect our competitors.

Research Driven
All our businesses are built on a research and analytics foundation. Our understanding of underlying market trends and strong analytical expertise has resulted in a demonstrated ability to identify emerging trends and themes early. We seek to provide the highest quality research and investment opinions to our clients.

Business Principles
The Core belief of Edelweiss is Ideas create, values protect. The Company runs its business along the following guiding principles:
We will be a Thinking Organization. We will constantly bring thought to everything we

do. Our clients and our own success depends on our ability to use greater ideation and more imagination in our approach.
We will be fair to our clients, our employees and all stake holders. We want our clients

and our employees to be richer for their relationship with us.

We will take care of our People seriously. Our policies in spirit and in letter will ensure transparency and equal opportunity for all. We will go beyond the normal goals of attracting, recruiting, retaining and rewarding fine talent: We will ensure that every individual in Edelweiss has an opportunity to achieve their fullest potential. We will operate as a Partnership, internally and externally. Though individuals are very often brilliant, we believe teamwork and collaboration will always ensure a better and more balanced organization. We will also treat our clients as partners and show them the
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same respect and consideration that we would toward our internal team members. We will focus on the Long Term. Though the world will change a lot in the coming years and our assumptions for the future may not hold up, we will reflect on the long-term implications of our actions. Even when making short-term decisions we will be aware of the long-term implications. We will focus on Growth for our clients, employees and shareholders. Our Reputation and image is more important than any financial reward. Reputation is hard to build and even harder to rebuild. Reputation will be impacted by our ability to think for our clients, maintain confidentiality and by our adherence to our value system. We will Obey and Comply with the rules of the land. We will maintain the highest standard of integrity and honesty. When we are unclear we will seek clarifications. We will respect Risk. Our business is going to be a constant challenge of balancing risk and reward. Our ability to constantly keep one eye on risk will guide us through this fine balance. Our Financial Capital is a critical resource for growth. We will endeavor to grow, protect, and use our financial capital wisely.

Type of Business:
Investment Banking Institutional Equities Asset Management Mutual Funds Wealth Management Private Client Brokerage
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 Financing
Client Advisory Services

Organization Structure

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Board of Directors

Mr. Rashesh Shah Rashesh Shah, Chairman of the Edelweiss Group has over 20 years of experience in public and private markets in India. Mr. Shahs focus on innovation and his passion for growth through expansion into related/adjacent markets has been a key differentiator for Edelweiss. Mr. Shahs relentless focus is on organization building and human capital development. Under his stewardship over a period of 15 years, Edelweiss has seamlessly grown into a fully diversified financial services company. Mr. Shah serves on the Boards of various companies as well as on the Executive Committee of the National Stock Exchange and is serving the third term as the Chairman of the Capital Markets Committee of FICCI. He has recently been appointed as Chairperson, ASSOCHAM National Council on Capital Markets. His academic qualifications include an MBA from Indian Institute of Management, Ahmedabad, a Diploma in International Trade from the Indian Institute of Foreign Trade, New Delhi and a Bachelors degree in Science from the University of Mumbai.

Mr. Venkat Ramaswamy Executive Director and Head of Investment Banking and Co-Founder of Edelweiss. Mr. Venkat Ramaswamy has previously worked with the Spartek Emerging Opportunities Fund and ICICI, where he worked on project-based lending to large corporates, analyzing and evaluating investment decisions. He subsequently managed the Spartek Fund that focused on making equity investments in small and emerging companies. He brings significant experience and expertise on client relationships to Edelweiss. Mr. Ramaswamy holds an MBA from the University of Pittsburgh and is an Electronics Engineer.

Mr. Narendra Jhaveri

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Mr. Jhaveri, on his return from U.K., after a brief stint with NCAER as Senior Economist, joined the Economics Dept. of the Reserve Bank of India in 1965. He shifted to ICICI in 1974 as Chief Economist and then moved to project finance. Mr. Jhaveri has served as an Independent Director on the Boards of several leading Indian companies besides acting as an advisor to several of them on diverse matters related to business. He also serves as the Chairman of the IMC Economic Research and Training Foundation. Over a span of his long professional career Mr. Jhaveri, apart from giving frequent lectures on subjects related to Indian Financial System, Capital Market, Economic Development and Corporate Governance, has contributed a large number of articles in Indian Economic dailies and specialized journals. He holds a Masters Degree in Economics from Gujarat University. He has also obtained M.Sc. in Economics from the London School of Economics, specializing in public finance and with 40 years of experience.

Mr. Kunna Chinniah Mr. Kunna Chinniah is Executive Vice President with GIC Special Investments ("GIC SI"). GIC SI is the private equity arm of the Government of Singapore Investment Corporation ("GIC"). Mr Chinniah oversees the Asian private equity business for GIC SI. Mr Chinniah began his career in 1982 as a Senior Field Engineer with Schlumberger Wire line Services in the Middle East. He joined GIC in 1989 and between 1989 and 1997; he held various positions with the Special Investments Department of GIC in the North America and Europe Divisions including the position of Regional Manager, on separate occasions, for Europe and North America, overseeing private equity investments in both regions. He was also GIC's representative in Frankfurt. He was based in Frankfurt from March 1992 to February 1995 and in San Francisco from November 1989 to April 1991 and from March 1995 to November 1997. His last position prior to his return to Singapore in November 1997 was Regional Manager, North America Division of the Special Investments Department. Mr Chinniah is a Chartered Financial Analyst. He obtained his Bachelor of Engineering (Electrical) degree from the National University of Singapore in 1982 and completed a Master of Business Administration in 1989 from the University of California (Berkeley). In 1997, he attended the World Bank Executive Programme conducted by Harvard University.

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Mr. P.N. Venkatachalam Mr. P.N. Venkatachalam has over 40 years of experience in the banking sector in India and abroad. Mr. Venkatachalam joined the State Bank of India as a probationary officer on April 1967 and retired on March 2004 as a managing director. He served briefly as member of the Interim Pension Fund Regulatory Authority of India, New Delhi in 2004 and has served as a director on the board of Small Industries Development Bank of India. Mr. Venkatachalam is presently the Chairman of Laser Soft Info systems Limited and a director of Khazana Jewellery Private Limited. He holds a Masters of Arts degree in Economics and is a Certified Associate from the Indian Institute of Bankers.Mr. Venkatachalam joined our Board on August 9, 2007.

Mr. Berjis Desai Mr. Berjis Desai is an Independent Director on the Board of Directors of the Company. Mr. Desai is the Managing Partner, J. Sagar & Associates, one of India's leading law firms. He holds a Masters in Law. He is an Advocate and a Solicitor. He has been in practice for 30 years and has rich and varied experience in the legal field, with particular emphasis on corporate law and legislation related to Merger & Acquisition, derivatives, securities & financial laws, international business laws and international commercial arbitration. Mr. Desai is also on the Board of various listed companies as an Independent Director.

Mr. Sanjiv Misra Mr. Sanjiv Misra is finance professional with over 25 years of Asia Pacific and global experience with organizations like Citigroup, Salomon Brothers and Goldman Sachs. Mr. Misra is currently the President of Phoenix Advisers Pte Ltd, an advisory and principal investing firm. He is also a member of the Board of Trustees of Singapore Management University (SMU), the SMU Enterprise Board, the Board of Directors of the National University Health System (NUHS), and the Investment and Audit Committee of the Ministry of Health Holdings (MOHH) of the Government of Singapore. He is also a member of the Investment (IC) Committee of SMU and Chairman of the Audit and Risk Committee of NUHS and a former member of the Board of Directors of Global Investments Ltd.

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Mr. Misra is a Senior Advisor with Apollo Management; he is also Chairman-Asia, and a member of the Board of Directors of Unitus Capital, a financial advisory and investment firm targeting social businesses and impact investing opportunities. Prior to joining Phoenix Advisers, Mr. Misra spent eleven years at Citigroup where he headed several key businesses. His last assignment was as the Head of the Asia Pacific Corporate Bank where he managed a team of over 400 bankers in the Hong Kong hub and across 16 countries in Asia Pacific. He also headed the Asia Pacific Investment Banking at Citigroup/Salomon Smith Barney. Prior to joining Salomon Brothers in 1997, Mr. Misra spent over 10 years in the Investment Banking Division at Goldman Sachs & Co in New York, Hong Kong and Singapore. During this stint he was responsible for establishing and heading the firms business presence in India, including the establishment of Goldman Sachs' joint ventures in India. Mr. Misra holds a Bachelor of Arts. degree in economics from St Stephens College, Delhi University, and a post-graduate diploma in management from IIM, Ahmedabad and a Master of Management from the J L Kellogg Graduate School of Management at Northwestern University.

Investment Banking

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Overview

Our Investment Banking business is dedicated to providing corporations, entrepreneurs and investors, the highest quality independent financial advice and transaction execution. Our professionals offer a full range of services and transaction expertise, including private placements of equity, capital raising services in public markets, mezzanine and convertible debt, mergers and acquisition and restructuring advisory services. We have a track record of successfully closing more than 100 transactions to date. Our focused effort and research-driven approach enable our professionals to be among the most knowledgeable and best in the business. Our business has been built on strong relationships, innovation, and uncompromising ethical standards. We aim to create significant value for entrepreneurs and mature companies by helping them execute the right capitalization strategy.

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Offerings Private Equity Advisory

A pioneer in Private Equity advisory since its inception 11 years ago with an established leadership position in today's context. We have been a leading Private Equity advisor for over a decade and have developed a strong expertise across industries which enable us to recognize emerging industry themes and position transactions within the context. Our strength in Private Equity advisory stems from: Long standing relationships with marquee PE funds - Access to key decision makers at PE funds gives us an unparalleled edge in optimal structuring and efficient closure of transactions.

High quality execution - An experienced team of professionals ensures complete

confidentiality, strong focus on implementation and quick turnaround time.

Focus on long term relationships - In addition to handholding the client across the entire
transaction process, we provide continued support post-transaction and have the capability to cater to investment banking needs of the client throughout his business lifecycle.

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Having achieved a leadership position in the Private Equity advisory market, we believe that we are ideally placed to advise promoters and companies on the key considerations in a PE fund raising exercise.

Transactions
Private Equity Advisory

Transaction Closure: Capital Raise of INR 2,600 million for UFO Moviez India Limited from Providence Equity Partners

Transaction Closure: Capital raising of INR 9,600 million for Coffee Day Resorts Private Limited

Transaction Closure: Capital Raise of USD 75 million for SKS Microfinance Transaction Closure: Capital raising of USD 6.25 million for Printo Document Services Pvt. Ltd

Structured Finance Advisory

Transaction Closure: INR 1,200 million fund raiser for Coastal Projects Ltd Transaction Closure: Syndicated Rupee Term Loan facility of INR 5,810 million for Jal Power Corporation Limited

Transaction Closure: Syndicated term loan facility for Bhoruka Power Corporation Limited

Mergers and Acquisitions Advisory

Transaction Closure: Acquisition of 36.03% stake in Sical Logistics Limited by Tanglin

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Retail Reality Developments Private Limited

Transaction Closure: Sale of 38% stake in Spicejet to Kalanithi Maran and associates

Transaction Closure: Preferential Allotment of 20.8% stake in Maytas Infra to Saudi Binladin Group Transaction Closure: Sale of DBS Cholamandalam Asset Management Company

Transaction Closure : Sale of XCEL Telecom by Horse-Shoe Capital (an affiliate of Q Investments) to American Tower Mauritius Transaction Closure: Acquisition of People Support, Inc. by Aegis BPO Services Limited for USD 250 mn

Transaction Closure: Acquisition of ebusinessware Inc. by Mascon Global Ltd.

Equity Capital Markets

Transaction Closure: Open Offer to the shareholders of IL&FS Engineering and Construction Company Limited (formerly known as Maytas Infra Limited) (Target Company)

Transaction Closure: Rights Issue by The Karnataka Bank Limited of INR 4,570.4 million

Transaction Closure: Initial Public Offering of INR 3,000 million by Claris Life sciences Limited

Transaction Closure: Initial Public Offering of INR 12,375.14 million by MOIL Limited
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Transaction Closure: Open Offer for Everonn Education Limited Transaction Closure: Qualified Institutions Placement for Usher Agro Limited

Transaction Closure: Initial Public Offering of INR 1,724 million by Commercial Engineers & Body Builders Co Limited

Transaction Closure: Qualified Institutions Placement for Parsvnath Developers Limited

Transaction Closure: Initial Public Offering of INR 2,852.77 million by Electro steel Steels Limited Transaction Closure: Qualified Institutions Placement for S. Kumars Nationwide Limited

Transaction Closure: Rights Issue by Gulf Oil Corporation Limited of INR 793.2 million

Transaction Closure: Open Offer for AGC Networks Limited

Transaction Closure: Initial Public Offering of INR 2,699 million by Hindustan Media Ventures Limited

Transaction Closure: Initial Public Offering of INR 1,079 million by Mandhana Industries Limited

Transaction Closure: Qualified Institutions Placement for Marg Limited Transaction Closure: Qualified Institutions Placement for Alok Industries Limited

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Transaction Closure: Further Public Offer of INR 99,304 million through an Offer for Sale by the Government of India in NMDC Ltd.

Transaction Closure: Initial Public Offering of INR 3,249.8 million by United Bank of India

Transaction Closure: Initial Public Offering of INR 1,417.5 million by Man Infraconstruction Limited Transaction Closure: Qualified Institutions Placement of NCDs along with Warrants for Electro steel Castings Limited

Transaction Closure: Qualified Institutions Placement for The Karnataka Bank Limited Transaction Closure: Rights Issue by City Union Bank Limited of INR 480 million

Transaction Closure: Qualified Institutions Placement for Bajaj Electricals Limited Transaction Closure: Qualified Institutions Placement for Adhunik Metaliks Limited

Transaction Closure: Buy-Back of Equity Shares by Alembic Limited Transaction Closure: Qualified Institutions Placement for Development Credit Bank Limited

Transaction Closure: Rights Issue by Wire and Wireless (India) Limited of INR 4,498.5 million

Transaction Closure: Qualified Institutions Placement for Allied Digital Services Limited

Transaction Closure: Qualified Institutional Placement for Parsvnath Developers Limited

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Transaction Closure: Qualified Institutional Placement for PSL Limited

Transaction Closure: Qualified Institutional Placement for Orbit Corporation Limited Transaction Closure: Rights Issue by Alok Industries Limited of INR 4,495.9 million

Infrastructure Advisory

Transaction Closure: Capital Raise of USD 40 million for NSL Renewable Power Private Limited Transaction Closure: Capital Raising of INR 5,800 million for MB Power (Madhya Pradesh) Limited

Transaction Closure: Capital Raising of INR 13,500 million for Moser Baer Projects Private Limited

Transaction Closure: Capital raising of INR 1,500 million for Karaikal Port Private Limited

Debt Restructuring Advisory

Transaction Closure: Corporate Debt Restructuring Advisory for Wockhardt Limited

Institutional Equities Overview

Edelweiss Securities Ltd., a subsidiary of Edelweiss Financial Services Ltd., is the equities arm of the Edelweiss Group. The company is a corporate member of both The Bombay Stock Exchange and The National Stock Exchange of India Limited, providing equity broking and research services, as well as marketing of equity related products, including IPOs/FCCBs, to domestic and foreign institutional investors.
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Institutional Equities Insightful Research. Winning Strategies In our approach lies our difference. In a short span of six years, Edelweiss Financial Services Institutional Equities Business (IE) has become one of the top five domestic brokerage houses and top three derivatives desks. We are the only brokerage on the Street with a quant desk that provides a wide product range, servicing all investor categories. Our innovative mindset, unparalleled research, agile sales teams, and intensive execution systems have enabled us to relentlessly service our clients in newer and different ways. We cater to a wide clientele comprising leading domestic and international institutional investors, including Pension Funds, Hedge Funds, Mutual Funds, insurance companies, and banks.

Experienced Sales Team Sales Team Our people are your people
Backed by significant collective experience, we have developed a strong buy-side orientation towards servicing our clients. Our employees work for our clients, servicing them across spectrum. Our people are well-trained to understand our clients needs and provide them innovative products in a customized manner. Moreover, at every level of service, there is senior level engagement and interest, ensuring quality output. Our already established regional teams in India, APAC, US, Europe emphasizes our focus on those markets.

Multi Strategy Execution Seamless Execution every single time

With an aggressive and passionate sales trading team, we are able to seamlessly execute complex trades, across the entire spectrum of trading strategies. With the depth of our client base and the support of our industry networks, our sales trading team is able to provide liquidity, industry leading insights and analytics and added value across the spectrum of equity markets. This has enabled us to significantly increase our market share in the secondary market. With large teams

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to handle peak loads and intensive execution, we make pennies count.

Cutting Edge Derivatives

ADD, our specialized alternative investments desk, offers differentiated research and execution services on the various derivatives products listed on NSE. With the help of its specialized quantitative research desk, ADD combines, capital markets intelligence, structured derivative products and economic/corporate developments to create insightful data points creating investment and arbitrage opportunities

Asset Management Overview

Edelweiss Asset Management offers a range of investment products and advisory services across the risk return spectrum to individual and institutional investors. Our close focus on client requirements is our inspiration in designing products which offer the best opportunity for asset growth with a constant focus on risk and preservation of capital. Over the past 7 years we have significantly strengthened our equity product offerings to cover the entire gamut of products. We have developed significant expertise in providing advisory services in the alternative investments space through a deep knowledge of nontraditional asset classes such. Our products are designed to provide our clients with superior performance through market cycles by virtue of our deep understanding of the equities markets and our analytical approach to risks and return.

Offering Portfolio Management

Edelweiss offers the discerning investor an opportunity to access its asset management expertise through its portfolio management service (PMS). The basic objective of this product is to provide unbiased investment management strategy based on rigorous fundamental analysis while taking cognizance of market conditions and movements. The PMS team in addition to its own research capability also has access to the Edelweiss
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Research team covering a universe of about 50 key Large Cap and Mid Cap companies across sectors like IT, Engineering, Auto, Oil & Gas, Banking, Pharmaceuticals. The structure of portfolio management uses a combination of the top-down and the bottom-up approach to arrive at a basket of investment worthy stocks. The team is committed to a strong discipline in booking profits and on focusing on client servicing and wealth enhancement.

WhyPMS? Bespoke Advice - Discretionary Portfolio Services give you the benefit of investment advice
designed to achieve your financial objectives.

Professional Management - The service provides professional management of equity

portfolios with the objective of delivering consistent long-term performance while controlling risk.

Continuous Monitoring - We recognize that portfolios need to be constantly monitored and

periodic changes made to optimize the results.

Risk Control - Risk team is responsible for establishing our investment strategy and providing
us real time information to support our portfolio managers.

What differentiates the Edelweiss PMS from investments in Mutual Funds?

Personal Fund Manager The clients portfolio is professionally managed by a fund manager who is easily accessible to the investor unlike in a Mutual Fund in addition to which we provide a designated Relationship Manager for the client who can offer asset allocation advisory on your entire portfolio

Superior Returns Portfolio returns are protected in volatile markets through hedging in
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derivatives and short-term capital gains can be set-off against business income for clients in a PMS as compared to Mutual Fund

Mutual funds Overview:

Edelweiss Asset Management Limited (EAML), a subsidiary of Edelweiss Financial Services Limited is the Investment Manager to Edelweiss Mutual Fund (EMF). Edelweiss Asset Management Limited follows a research based and process oriented investment approach. Edelweiss Asset Management Limited is committed to observe the highest ethical standards while deploying investors monies, servicing investors and dealing with business partners. Edelweiss Asset Management Limited constitutes a team of experienced professionals from the financial services industry. The management team is highly qualified and carries a rich experience of working in the mutual fund industry and finance related areas. EAML is committed to Power your Investment Quotient by guiding investors with the right knowledge to spot the best investment opportunity. EAML endeavors to offer investors a wide range of solutions across asset classes while following a disciplined and process oriented investment approach to help investors achieve their financial goals. Vision Statement : To be an innovative and universally renowned asset manager providing excellent investment solutions, exemplary services and setting the highest ethical standards.

Mission Statement : Provide high quality investment management services to a wide spectrum of investors Assess investors acceptable risk parameters and endeavor to help achieve their financial goals Adhere to a disciplined investment process to steadily grow our investors assets
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 Committed to offer exemplary services to our customers and setting the highest standards of ethics We firmly believe that by placing the best interests of our customer first, we will also serve the best interests of our employees, stakeholders and our community. Guiding Principles: Thinking and Transparent organization Ethical in all our actions Fair to our Investors, Partners and Employees Focus on growth Creativity and Innovation in everything we do Our assets are our Stakeholders, Reputation and Capital

Other Products
Edelweiss offers a range of structured products to the discerning investor. These synthetic investment instruments are created to meet specific investor needs. Structured products are used as an additional asset class with an allocation tool to direct investments in the markets. By their very nature they reduce portfolio risks as well as capture market trends. These bespoke products offer principal protection with enhanced returns along with a strong emphasis on risk management and risk.Structured products are ideal for cautious investors who wish to participate in the markets but would like to protect their capital. Structured Investments can be tailor-made to meet a specific investor's requirements. Several investment strategies can be accomplished using customized structured investments, including the following :

Protection: Many investors choose to protect a portfolio by hedging the risks of existing
investments.

Diversification: Structured notes can help diversify risk/reward profiles of the investor during
market cycles.
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Market View: Structuring can offer the flexibility to capitalize on a specific market view with
limited risk.

Growth: A core feature of many structured investments is to gain a percentage of an asset's

upside while protecting the downside.

Income: Several structures offer the ability to achieve above-market returns through periodic
income payments, often in exchange for assuming principal risk.

Wealth Management Overview At Edelweiss, Wealth Management is a Practice

It is a specialized profession where our experts combine their efforts to meet the wealth planning, investment, and financial management needs of individuals, families, family offices, or corporates. Edelweiss Wealth Management takes one step closer to you, by providing an "all-in-one approach.

Customized Financial Solutions

Advice on asset allocation and thereby creating customized financial solutions for HNWIs, NRIs, Trusts and Corporates

Wide range of Innovative Advisory services

We offer advisory services on Structured Products, Portfolio Management, Mutual Funds, Insurance, Derivative Strategies, Direct Equity, IPOs, Real Estate Funds and Art Funds. Based on our holistic investment approach we advise you, using a mix of asset classes &

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innovative products. A Dedicated Edelweiss Wealth Manager (EWM) working for You

Advisory Services

Portfolio Management Services Advise on Portfolio Management Services Direct Equity Providing in-house research based advice on select stocks Structured Products Products that offer our clients unique risk-reward equations that are customized to their
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investment objectives

Mutual Funds Research based recommendations on Top Picks in Mutual Funds Insurance Life & General Insurance Advisory Real Estate Funds Advise on Investment in Real Estate through Fund Structure IPOs Advising & facilitating financing on select IPOs based on our in-house research Art Funds Advise on Investment in Art through Fund Structure Derivatives Strategies Advise on Arbitrage Strategies offering superior risk-return characteristics

Advisory Process
Identify lifestyle Goals Identify and quantify lifestyle goals Detail current personal & financial situation Assess Identify Key Issues Evaluate current financial position Review wealth creation, retirement estate planning Review tax structures e.g. individual, family offices & private companies Analysis & Planning Assess financial strategy options to meet goals gap analysis Identify most appropriate investments to match risk profile Wealth Management Strategy Tailored financial strategies to achieve stated goals Detail recommended asset allocation & investments Wealth creation& estate planning advise to protect wealth Strategy Presentation & Implementation Strategies & rationale discussed
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 Wealth Manager facilitates the implementation of all recommendations Review Review progress towards achieving lifestyle goals Review appropriateness of asset allocation & investments Review new goals

Private Client Brokerage Overview

The Private Client Services Group at Edelweiss is focused on providing products, strategies and services to High Net worth Individuals and Corporate Clients. We have geographic reach through our Branches, Channel Partners & Investment Consultants in over 19 locations in India. The PCG team has highly trained equity professionals, who act as your Equity Advisor. Our ESL Equity Advisor proactively helps you take informed investment decisions and build a healthy portfolio. We draw on our strong presence and industry leadership to develop a portfolio of offerings designed to serve the spectrum of financial needs. Our main objective is to provide clients with all the tools and services they need to reduce the administrative burdens of managing money and focus on what you do best - maximizing your trading performance, building your business, and attracting new sources of capital. Our investment philosophy is rooted in the following: Capital preservation is key - Capital gains follow from a well-thought out investment strategy. Invest in stocks with a long term view. Use a combination of top-down and bottom-up approach to arrive at a basket of investment worthy stocks Invest on the basis of fundamental analysis of companies taking into account market sentiments. Maintain discipline in booking profits and use index futures to manage short term volatility.
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Offerings
Our Private Client Group is customized to meet each High Net worth Individuals needs and is delivered through an Edelweiss Relationship Manager. He brings together a wide range of financial solutions and tools, research capabilities and investment expertise, besides being a single point contact for all products and services. Service offering under PCG Cash Equity Advisory Derivative Strategies
Financing Products

Advisory services besides Equity would also include Arbitrage and Fixed Income products. Real Estate investments, Art Investments, PMS and Client asset management & Depository Services are other services that the group offers in conjunction with other groups at Edelweiss. 1. Cash Equity Advisory Providing research based advice on select stocks from across sectors to meet clients investment requirement ranging from positional trading to long term investment goals. For our clients we provide ongoing portfolio consultation with a dedicated relationship manager as one point contact for all day-to-day execution of trades and other service requirements such as advisory on investments. The Edelweiss Relationship Manager draws on substantial Edelweiss resources and provides our clients with: Ongoing portfolio consultation Access to Edelweiss research and interaction with research analysts Meetings with company management and plant visits Participation in earnings conference calls of companies

2. Derivatives Strategies
Edelweiss being a pioneer in Quantitative & Alternative Research, we leverage this strength for our derivatives strategies focused towards short-term / medium investments of clients in PCG.
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Derivative Strategy group, through its dedicated research team provides seamless execution for its clients with trading view. The stock ideas generated are enhanced by combination of technical view and derivative strategy along with the statistical data. Based on the Quantitative Research products such as Pair Trades & Alpha Trades are also initiated whenever we identify the opportunity.

3. Financing products

Financing Overview
Edelweiss Housing Finance Limited (EHFL) is a Housing Finance Company incorporated under the aegis of the National Housing Bank (NHB). It is part of the Edelweiss Group of Companies. EHFL has an array of loan solutions which can be tailored to your requirements. If youre looking for a Home Loan, do apply to EHFL for the highest loan amount in the shortest time.

Offering Loan Home Loans Variable Rate Home loans Fixed Rate Home loans Fixed Variable Combo loans 25 year loans The Newly launched 25 year Home loans help you purchase a property and repay in lower / easily manageable installments Loan Against Property Variable Rate Home loans Fixed Rate Home loans Fixed- Variable Combo loans
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 Re-financing
If you have already purchased a property and used your own funds or borrowed from friends or relatives for the same, we could re-finance the same

Balance Transfer & Top Up

If you already have a Home loan or a Loan against Property running with any Bank or other financier, you could move the same to EHFL a better rate of interest and a longer tenor, giving you the advantage of a lower EMI. You can also avail of an additional ("Top-Up")loan against same property

Rate of Interest
Floating rate of Interest: Floating interest rates vary depending on market conditions. Thus the interest rate on your loan will change at pre-determined, regular intervals Fixed rate of Interest: For those who are averse to changing rates, we also offer fixed rates, a fixed interest rate will not change in the life of the loan Fixed-Variable Combos: This is for those who want the best of both the worlds. A fixed variable Combo rate is fixed for the initial two years and is variable after that.

Fair Practices Code

ECL Finance Limited (the Company), in pursuance of the directions issued by Reserve Bank of India for Non-Banking Financial Companies (NBFCs), has adopted the following code for fair practices while dealing with customers. The Fair Practice Code (FPC) is intended to cover the following areas: Applications for loans and their processing Loan appraisal and terms/conditions Disbursement of loans, including changes in terms and conditions General provisions and Grievance redressed mechanism

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1. Applications for loans and their processing All relevant information pertaining to the loan will be made available in the relevant loan application form(s) or through other modes (term sheet, etc.), including the necessary loan information and documents required to be submitted together with the duly completed application form. Receipt of completed applications forms will be duly acknowledged. Applicants are required to insist for an acknowledgement in this regard. The acknowledgement would also indicate the approximate timeframe within which the applicant should contact the company at its registered office to ascertain the status of the loan application. 2. Loan appraisal and terms/conditions Loan applications shall be assessed in accordance with the company's credit appraisal process and policies. Upon approval of the loan, an agreement/sanction letter indicating the amount of loan sanctioned, annualized rate of interest applicable, including method of application thereof, along with the terms and conditions, shall be conveyed to the applicant in writing. A written acceptance of such terms and conditions shall be retained by the company. 3. Disbursement of loans, including changes in terms and conditions Any changes to the terms and conditions, including disbursement schedule, interest rates, service charges, prepayment charges, etc., shall be informed individually to the borrowers in case of account specific changes, and in case of others, the same shall be available at the registered office / corporate office of the Company or on website or be disseminated through print media if the Company so decide. Changes in the interest rates and charges shall be effected prospectively. Decision to recall / accelerate payment or performance under the agreement shall be in accordance with the terms and conditions duly acknowledged by the borrower.

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All securities pertaining to the loan would be released on receipt of full and final payment of the loans, subject to any legitimate right or lien, and set-off for any other claim that the company may have against the borrowers. If such right of set-off is to be exercised, the borrower shall be given notice about the same, with full particulars about the remaining claims and the conditions under which the Company is entitled to retain the securities until the relevant claim is settled / paid. 4. General provisions The Company shall not discriminate in extending products and facilities including loan facilities to the physically / visually challenged applicants on the grounds of disability. They shall be treated at par with the other applicant and their application shall be dealt on merit as per the credit process and policy of the Company. All possible assistance will be provided to the applicant with the disability (is) for availing of the various financial product and business facilities offered by the Company.

5. Disbursement of loans, including changes in terms and conditions The Company shall refrain from interference in the affairs of the borrower, except for the purposes provided in the terms and conditions of the loan sanction documents (unless new information, not earlier disclosed by the borrower, has come to the notice of the Company). In case of receipt of request from the borrower for transfer of borrowable account, the consent or otherwise, i.e. objection of the Company, if any, shall be conveyed within 21 days from the date of receipt In the matter of recovery of loans, the Company shall not resort to undue harassment and would operate within the legal framework. 6.Grievance Redressal

In case of any complaint/grievance, the applicant/borrowers including the applicants with disability(ies) may contact our Registered Office through any of the following three channels: Telephone: 022 - 40094400

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Fax: 022 - 42273838 Mail: ECL Finance Ltd, Edelweiss House, Off. C.S.T Road, Kalina, Mumbai - 400 098 E-mail to: Eclf.grievancecell@edelcap.com After examining the matter, it will be our endeavor to provide the borrower / applicant with our final or other response, within a period of two (2) weeks and within a maximum period of six (6) weeks from receipt of such complaint/grievance. This code shall be effective from October 14, 2006. The Company shall provide for periodical review of the compliance of this Fair Practice Code and the functioning of the grievance redressal mechanism at various levels of management.

Grievance Redressal Procedure

In case of any complaint/grievance, the customer may contact our Corporate Office through any of the following four channels: telephone: 022 - 4342 8393 Fax: 022 - 4342 8500, to the attention of Mr. Nilesh KUMAR Jain Email: home@edelcap.com Mail: Edelweiss Housing Finance Ltd, One India Bulls Centre, 5th Floor, Jupiter Mill Compound, 841, Senapati Bapat Marg, Elphinstone Road, Mumbai - 400 013. After examining the matter, it will be our endeavor to provide the customer with our final or other response, within a period of six (6) weeks from receipt of such complaint/grievance.
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Interest Rates
Housing Loan: 10.5%* Loan Against Property: 12%*

Client Advisory Services Overview

At Edelweiss Client Advisory Services, our team is driven not just by the quality of our ideas, but also professional ethics and integrity. We take pride in our philosophy of offering advice which is in the best interest of our clients. Our emphasis on building long term relationship ensures that we work closely with our clients empowering them to gain from market opportunities through our online portal www.edelweiss.in www.edelweiss.in is a product that offers a unique online investment experience that is intuitive, information rich and a hassle-free way to trade online.

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TYPE OF RESEARCH Research

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Research is defined as human activity based on intellectual application in the investigation of matter. The primary purpose for applied research is discovering, interpreting, and the development of methods and systems for the advancement of human knowledge on a wide variety of scientific matters of our world and the universe. Research can use the scientific method, but need not do so. Scientific research relies on the application of the scientific method, a harnessing of curiosity. This research provides scientific information and theories for the explanation of the nature and the properties of the world around us. It makes practical applications possible. Scientific research is funded by public authorities, by charitable organizations and by private groups, including many companies. Scientific research can be subdivided into different classifications according to their academic and application disciplines. In this project the research type used is descriptive because this research is the most commonly used and the basic reason for carrying out descriptive research is to identify the cause of something that is happening. For instance, this research could be used in order to find out what age group is buying a particular brand of cola, whether a companys market share differs between geographical regions or to discover how many competitors a company has in their marketplace. However, if the research is to return useful results, whoever is conducting their search must comply with strict research requirements in order to obtain the most accurate figures/results possible.

DESCRIPTIVE RESEARCH
Descriptive research is used to obtain information concerning the current status of the phenomena to describe "what exists" with respect to variables or conditions in a situation. The methods involved range from the survey which describes the status quo, the correlation study which investigates the relationship between variables, to developmental studies which seek to determine changes over time.

Descriptive research can be of two types: Quantitative descriptive research emphasizes on what is, and makes use of quantitative methods to describe, record, analyze and interpret the present conditions.

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Qualitative descriptive research also emphasizes on what is, but makes use of non-quantitative research methods in describing the conditions of the present.

OBJECTIVE OF STUDY
To know the basic terminology of stock market. To make the investor aware about the factors this may affect their investment.
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To get the knowledge of other markets such as commodity market and derivatives. To know the ups and downs of stock market of last two years. To forecast or predict the future trend of stock market which helps in investment. To know the effect of these fluctuation on the Indian economy.

SCOPE OF STUDY
Derivatives Sebi Stock exchange Commodity market Stock market Securities Day trading Factor affecting Indian stock market Effect on Indian economy

LIMITATIONS
Limitations are the limiting lines that restrict the work in some way or other. In this research study also there were some limiting factors; some of them are as under:

1. Data Collection:
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The most important constraint in this study was data collection as Secondary data was selected for study. Secondary data means data that are already available i.e. they refer to the data which have already been collected and analyzed by someone else.

2. Time Period:
Time period was one of the main factors as only one month was allotted and the topic covered in research has a wide scope. So, it was not possible to cover it in a short span of time.

3. Reliability:
The data collected in research work was secondary data, so, this puts a question mark on the reliability of this data, which a very important factor of this study as conclusion has been derived from this secondary data only.

4. Accuracy:
The facts and findings of the data cannot be accepted as accurate to some extent as firstly, secondary data was collected. Secondly, for doing descriptive research time needed to be more, because in short period you cannot cover each point accurately.

What is SWOT ANALYSIS?

SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective.
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S- STRENGTHS
Strengths are the characteristics of the business or team that give it an advantage over others in the industry.

W- WEAKNESSES
Weaknesses are characteristics that place the firm at a disadvantage relative to others.

O-OPPORTUNITIES
Opportunities are those external chances to make greater sales or profits in the environment.

T-THREATS
Threats are those external elements in the environment that could cause trouble for the business.

SWOT analysis is a method for analyzing a business, its resources, and its environment.

SWOT is commonly used as part of strategic planning and looks at:

Internal strengths Internal weaknesses

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Opportunities in the external environment Threats in the external environment

SWOT can help management in a business discover:

What the business does better than the competition What competitors do better than the business Whether the business is making the most of the opportunities available How a business should respond to changes in its external environmen

The result of the analysis is a matrix of positive and negative factors for management to address:
Positive factors Internal factors External factors Strengths Opportunities Negative factors Weaknesses Threats

The key point to remember about SWOT is that: Strengths and weaknesses Are internal to the business Relate to the present situation

Opportunities and threats Are external to the business Relate to changes in the environment which will impact the business

Using SWOT analysis

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There is no point producing a SWOT analysis unless it is actioned! SWOT analysis should be more than a list - it is an analytical technique to support strategic decisions Strategy should be devised around strengths and opportunities The key words are match and convert:

A key challenge for any business is to convert weaknesses into strengths.

SWOT Analysis:
(A) Strength: Socks. Already established marketing network. The Company is well experienced and engaged in manufacturing and exporting of

(B) Weakness: Fall of sales value, competition from Far-east. Increase in basic expenses. Lack of export Orders.

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(C) Opportunities: Continuous research and development are carried out for introduction of innovative

design, special yarns for latest products.

(D) Threats: The products may face competition from existing and new entrants in this filed. Any unfavorable change in Govt. policies may affect the profitability of the Company. The company has been declared as sick unit.

The reasons for stock prices going "up" and "down"

Stock prices change every day because of market forces. By this we mean that stock prices change because of supply and demand. If more people want to buy a stock (demand) than sell it (supply), then the price moves up! Conversely, if more people wanted to sell a stock than buy it, there would be greater supply than demand, and the price would fall. (Basics of economics!) Understanding supply and demand is easy. What is difficult to understand is what makes people like a particular stock and dislike another stock. If you understand this, you will know what people are buying and what people are selling. If you know this you will know what prices go up and what prices go down! To figure out the likes and dislikes of people, you have to figure out what news is positive for a company and what news is negative and how any news about a company will be interpreted by the people. The most important factor that affects the value of a company is its earnings. Earnings are the profit a company makes, and in the long run no company can survive without them. It
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makes sense when you think about it. If a company never makes money, it isn't going to stay in business. Public companies are required to report their earnings four times a year (once each quarter). Dalal Street watches with great attention at these times, which are referred to as earnings seasons. The reason behind this is that analysts base their future value of a company on their earnings projection. If a company's results are better than expected, the price jumps up. If a company's results disappoint and are worse than expected, then the price will fall.
Of course, it's not just earnings that can change the feeling people have about a stock. It

would be a rather simple world if this were the case! During the dotcom bubble, for example, the stock price of dozens of internet companies rose without ever making even the smallest profit. As we all know, these high stock prices did not hold, and most internet companies saw their values shrink to a fraction of their highs. Still, this fact demonstrates that there are factors other than current earnings that influence stocks. So, what are "all the factors" that affect the stocks price? The best answer is that nobody really knows for sure. Some believe that it isn't possible to predict how stock prices will change, while others think that by drawing charts and looking at past price movements, you can determine when to buy and sell. The only thing we do know is that stocks are volatile and can change in price very very rapidly.

The reasons for which companies issue stocks

Why would the founders share the profits with thousands of people when they could keep profits to themselves? The reason is that at some point every company needs to "raise money". To do this, companies can either borrow it from somebody or raise it by selling part of the company, which is known as issuing stock .A company can borrow by taking a loan from a bank or by issuing bonds. Both methods come under "debt financing". On the other hand, issuing stock is called equity financing. Issuing stock is advantageous for the company because it does not require the company to pay back the money or make interest payments along the way.
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All that the shareholders get in return for their money is the hope that the shares will someday be worth more than what they paid for them. The first sale of a stock, which is issued by the private company itself, is called the Initial Public Offering (IPO). It is important that you understand the distinction between a company financing through debt and financing through equity. When you buy a debt investment such as a bond, you are guaranteed the return of your money (the principal) along with promised interest payments.This isn't the case with an equity investment. By becoming an owner, you assume the risk of the company not being successful - just as a small business owner isn't guaranteed a return, neither is a shareholder. Shareholders earn a lot if a company is successful, but they also stand to lose their entire investment if the company isn't successful.

Stock Picking Having understood all the basics of the stock market and the risk involved,
now we will go into stock picking and how to pick the right stock. Before picking the right stock you need to do some analysis. There are two major types of analysis: 1. Fundamental Analysis 2. Technical Analysis Fundamental analysis is the analysis of a stock on the basis of core financial and economic analysis to predict the movement of stocks price. On the other hand, Technical Analysis is the study of prices and volume, for forecasting of future stock price or financial price movements. Simply put, fundamental analysis looks at the actual company and tries to figure out what the company price is going to be like in the future. On the other hand technical analysis look at the stocks chart, peoples buying behavior etc. to try and figure out what the stock price is going to be like in the future. In this article we will go into the basics of fundamental analysis. Technical analysis is a little more complicated. It is much more of an "art" than a science. It depends more on experience and involves some statistics and mathematics, so explaining technical analysis is out of the scope of this article.
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Calculation of BSE SENSEX

This article explains how the value of the BSE Sensex or sensitive index is calculated. If you are not sure what we mean by the Sensex or what the Sensex is all about, you can find this out by reading our How to make money in the stock market? article. The Sensex has a very important function. The Sensex is supposed to be an indicator of the stocks in the BSE. It is supposed to show whether the stocks are generally going up, or generally going down. To show this accurately, the Sensex is calculated taking into consideration stock prices of 30different BSE listed companies. It is calculated using the free-float market capitalization method. This is a worldwide accepted method as one of the best methods for calculating a stock market index.

Please note: The method used for calculating the Sensex and the 30 companies that are taken
into consideration are changed from time to time. This is done to make the Sensex an accurate index and so that it represents the BSE stocks properly.

3 important things you must know and follow as a new investor!

You need to KNOW some unforgettable basics before you enter the world of investing in stocks. The stock market is a field dominated by savvy investors who know the ins-and-outs of the market. For people who are not on the inside, the stock market can be a VERY dangerous place: 1) Don't even consider "tips" that tell you about "hot stocks". Consider the source: There are many people in the market who put in all their time and effort in promoting certain stocks. They do this because they have their money invested in those stocks. If they can get enough people to buy the stock and they can get the stock price to rise, they will sell the stock for a huge price the stock price will crash and they will walk off to promote another stock.

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2) Relying on the advice of others, no matter how well intentioned it may be, is almost always a complete disaster. Make sure you dig in and really examine the "facts about the companies" before you invest. Ignore press releases which have very little substance, and rely on "hype" to tell the company's story. And finally the most important tip!!!
3) Only invest money you can afford to lose!! Sure this is a basic point, but many people

miss it. You should only invest money that you can honestly afford to lose!! Everyone enters into investments with the idea of earning big profits, but in many cases, this never works. (Especially if you are new to investing in the stock market!) Please understand that the above tips are tips for beginners. Once you really get into the stock market you do not need to follow these rules anymore. But if you are a new investor, you MUST follow these rules. They are for your own safety. But then again, nothing comes free. Everything has a price. You will have to lose some money make some bad decisions and then only will you really understand the market. You cannot understand the market by just looking at it from far. By following these rules, you will basically not lose too much!

Derivatives
Commodities whose value is derived from the price of some underlying asset like securities, commodities, bullion, currency, interest level, stock market index or anything else are known as Derivatives. In simpler form, derivatives are financial security such as an option or future whose value is derived in part from the value and characteristics of another security, the underlying asset. It is a generic term for a variety of financial instruments. Essentially, this means you buy a promise to convey ownership of the asset, rather than the asset itself. The legal terms of a contract are much more varied and flexible than the terms of property ownership. In fact, its this flexibility that appeals to investors.

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When a person invests in derivative, the underlying asset is usually a commodity, bond, stock, or currency. He bet that the value derived from the underlying asset will increase or decrease by a certain amount within a certain fixed period of time. Futures and options are two commodity traded types of derivatives. An options contract gives the owner the right to buy or sell an asset at a set price on or before a given date. On the other hand, the owner of a futures contract is obligated to buy or sell the asset. The other examples of derivatives are warrants and convertible bonds (similar to shares in that they are assets). But derivatives are usually contracts. Beyond this, the derivatives range is only limited by the imagination of investment banks. It is likely that any person who has funds invested an insurance policy or a pension fund that they are investing in, and exposed to, derivatives wittingly or unwittingly. Shares or bonds are financial assets where one can claim on another person or corporation; they will be usually being fairly standardized and governed by the property of securities laws in an appropriate country. On the other hand, a contract is merely an agreement between two parties, where the contract details may not be standardized. Derivatives securities or derivatives products are in real terms contracts rather than solid as it fairly sounds.

India Commodity Market

The vast geographical extent of India and her huge population is aptly complemented by the size of her market. The broadest classification of the Indian Market can be made in terms of the commodity market and the bond market. Here, we shall deal with the former in a little detail. The commodity market in India comprises of all palpable markets that we come across in our daily lives. Such markets are social institutions that facilitate exchange of goods for money. The cost of goods is estimated in terms of domestic currency. India Commodity Market can be subdivided into the following two categories: Wholesale Market Retail Market
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Let us now take a look at what the present scenario of each of the above markets is like .The traditional wholesale market in India dealt with whole sellers who bought goods from the farmers and manufacturers and then sold them to the retailers after making a profit in the process. It was the retailers who finally sold the goods to the consumers. With the passage of time the importance of whole sellers began to fade out for the following reasons: The whole sellers in most situations, acted as mere parasites that did not add any value to the product but raised its price which was eventually faced by the consumers. The improvement in transport facilities made the retailers directly interact with the producers and hence the need for whole sellers was not felt. In recent years, the extent of the retail market (both organized and unorganized) has evolved in leaps and bounds. In fact, the success stories of the commodity market of India in recent years has mainly centered on the growth generated by the Retail Sector. Almost every commodity under the sun both agricultural and industrial is now being provided at well distributed retail outlets throughout the country. Moreover, the retail outlets belong to both the organized as well as the unorganized sector. The unorganized retail outlets of the yesteryears consist of small shop owners who are price takers where consumers face a highly competitive price structure. The organized sectors on the other hand are owned by various business houses like Pantaloons, Reliance, Tata and others. Such markets are usually selling a wide range of articles agricultural and manufactured, edible and inedible, perishable and durable. Modern marketing strategies and other techniques of sales promotion enable such markets to draw customers from every section of the society. However the growth of such markets has still centered on the urban areas primarily due to infrastructural limitations. Considering the present growth rate, the total valuation of the Indian Retail Market is estimated to cross Rs. 10,000 billion by the year 2010. Demand for commodities is likely to become four times by 2010 than what it presently is.

Money Market

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When the stock prices show a downward trend, then it becomes risky to keep savings there .Although the stock market is associated with high risks and high returns , many are risk averse and prefer to invest in the more secure money market . The money market deals with very short term debt securities that mature in less than a year since the money market is extremely safe, it yields very low returns unlike the bond market. The money market securities that are issued by the government or financial institutions or large corporations are very liquid. Since the money market securities trade at very high denominations, it becomes very difficult for the individual investors to have access to it. The money market is a type of a dealer market where firms purchase securities in their own account by assuming the risks themselves. Unlike the stock exchanges the money market securities do not operate in exchanges or through brokers. Transactions take place over phone or the electronic system. One may browse through the following links to have more detailed information about money market. Money Market Definition Money Market Definition is simply meant as the short-term debt market. Treasury Bills and certificate of deposits are regarded as the instruments in the money market. World Money Market World Money Market has been providing origination, trading and the distribution of short-term debt instruments across different regions over the world. Find detailed on the world money market. Money Market Index Money Market Index is a true indicator of the prevailing money market, which renders a clear-cut idea on making investment.

make a good survey of the whole market. As you know that you cannot predict the stock market, so in that case you need to know the functioning of the market. There are some major factors that

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affect stock price. So let us discuss about the different factors affecting the stock price in this article.

Demand and Supply

One of the major factors affecting stock price is demand and supply. The trend of the stock market trading directly affects the price. When people are buying more stocks, then the price of that particular stock increases. On the other hand if people are selling more stocks, then the price of that stock falls. So, you should be very careful when you decide to invest in the Indian stock market.

Market Cap
Never try to guess the worth of a company simply by comparing the price of the stock. You should always keep in mind that it is not the stock but the market capitalization of the company that determines the worth of the company. So market cap is another factor that affects stock price.

Market Capitalization
You probably think that you have never heard of the term market capitalization before. You have! When you are talking about mid-cap, small-cap and large-cap stocks, you are talking about market capitalization! Market cap or market capitalization is simply the worth of a company in terms of its shares! To put it in a simple way, if you were to buy all the shares of a particular company, what is the amount you would have to pay? That amount is called the market capitalization! To calculate the market cap of a particular company, simply multiply the current share price by the number of shares issued by the company! Just to give you an idea, ONGC, has a market cap of Rs.170, 705.21 Cr (when this article was written) Depending on the value of the market cap, the company will either be a mid-cap or large cap or small-cap company! Now the question is, how do YOU calculate the market cap of a particular company? You dont! Just go to a website like MoneyControl.com and look up the

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company whose market cap you are interested in finding out! The figure in front of Mkt. Cap will be the market cap value.

News
When you get positive news about a company then it can increase the buying interest in the market. On the other hand, when there is a negative press release, it can ruin the prospect of a stock. In this case you should remember that news should not matter much but the overall performance of the company matters more. So, news is another factor affecting stock price.

Earning/Price Ratio
Another important factor affecting stock price is the earning/price ratio. This gives you a fair idea of a companys share price when it is compared to its earnings. The stock becomes undervalued if the price of the share is much lower than the earnings of a company. But if this is the case, then it has the potential to rise in the near future. The stock becomes overvalued if the price is much higher than the actual earning. So, these are the major factors that affect stock price.

Day Trading
Day trading (and trading in general) is the buying and selling of various financial instruments, such as futures, options, currencies, and stocks, with the goal of making a profit from the difference between the buying price and the selling price. Day trading differs slightly from other styles of trading in that positions are rarely (if ever) held overnight or when the market being traded is closed. Day trading was originally only available to financial companies (such as banks), because only they had access to the exchanges and market data. But with recent technology such as the Internet, individual traders now have direct access to the same exchanges and market data, and can make the same trades at very low cost.

Trading Styles
There are several different styles of day trading, suited to different day trader personalities. The styles range from short term trading such as scalping where positions are only held for a few
64

seconds or minutes, to longer term swing and position trading where a position may be held throughout the trading day. Most day trading systems have a lot of flexibility, and can have open positions for anywhere from a few minutes to a few hours, depending upon how the trade is doing (whether it is in profit). Some day traders will trade multiple styles, but most traders will choose a single style and only take that type of trade. Day trading also has different types of trade, such as trend trades, counter-trend trades, and ranging trades. Trend trades are trades in the direction of the current price movement (i.e. buying If the price is moving up), and counter-trend trades are trades against the direction of the current price movement (i.e. selling if the price is moving up). Ranging trades are trades that go back and forth between two prices, and are used when the market is moving sideways. Most day traders will choose a single type of trade, but some traders will take different types, and choose which one to trade depending upon the current condition of the market. In addition to the style and type of day trading, there are other variances between day traders .Some day traders like to make many trades throughout the trading day, while others prefer to wait for what they consider the best conditions for their trade, and perhaps only make one trade per day. However many trades are made, the trading process that is used, and the desired goal of making a profit, are the same. FINDINGS & SUGGESTIONS

Aggressive Promotions: Edelweiss Broking Limited compared to its competitors

concentrates less on advertising and promotions, especially through electronic media. Its competitors like Sharekhan, ICICI and Kotak are advertising aggressively through media. Hence Edelweiss should concentrate more on advertising through print and electronic media. Tapping Rural Market: The Indian rural investors markets are relatively untapped, with

only small and private firms meeting the current demand. Edelweiss can gain the First Mover Advantage over its competitors, especially in areas were commercial crops are grown and the standard of living is high. These people do not have much option to invest other than banks and post offices. Reduce the initial account opening charges: The charge for opening a trading and demat

account in Edelweiss is high compared to its competitors. This influences the potential investors
65

to open their account with another company which provides the same at lower prices. Thus it acts as a mental barrier for potential customers, who tend to overlook all other benefits offered by Edelweiss. Hence Edelweiss should consider reducing their account opening charges. Bring in more product differentiation: Product differentiation here means that Edelweiss

should bring in more customized services and more value proposition for large investors. It can reduce the brokerage charges for large investors which will encourage them to invest more in the company.

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Stock exchange
A stock exchange, (formerly a securities exchange) is a corporation or mutual organization which provides "trading" facilities for stock brokers and traders, to trade stocks and other securities. Stock exchanges also provide facilities for the issue and redemption of securities as well as other financial instruments and capital events including the payment of income and dividends. The securities traded on a stock exchange include: shares issued by companies, unit trusts, derivatives, pooled investment products and bonds. To be able to trade a security on a certain stock exchange, it has to be listed there. Usually there is a central location at least for record keeping, but trade is less and less linked to such a physical place, as modern markets are electronic networks, which gives those advantages of speed and cost of transactions. Trade on an exchange is by members only. The initial offering of stocks and bonds to investors is by definition done in the primary market and subsequent trading is done in the secondary market. A stock exchange is often the most important component of a stock market. Supply and demand in stock markets are driven by various factors which, as in all free markets, affect the price of stocks (see stock valuation). There is usually no compulsion to issue stock via the stock exchange itself, nor must stock be subsequently traded on the exchange. Such trading is said to be off exchange or over-the-counter. This is the usual way that derivatives and bonds are traded. Increasingly, stock exchanges are part of a global market for securities.

The role of stock exchanges

Stock exchanges have multiple roles in the economy, this may include the following: 1. Raising capital for businesses The Stock Exchange provides companies with the facility to raise capital for expansion through selling shares to the investing public.

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2. Mobilizing savings for investment When people draw their savings and invest in shares, it leads to a more rational allocation of resources because funds, which could have been consumed, or kept in idle deposits with banks, are mobilized and redirected to promote business activity with benefits for several economic sectors such as agriculture, commerce and industry, resulting in stronger economic growth and higher productivity levels and firms. 3. Facilitating company growth Companies view acquisitions as an opportunity to expand product lines, increase distribution channels, hedge against volatility, increase its market share, or acquire other necessary business assets. A takeover bid or a merger agreement through the stock market is one of the simplest and most common ways for a company to grow by acquisition or fusion. 4. Redistribution of wealth Stock exchanges do not exist to redistribute wealth. However, both casual and professional stock investors, through dividends and stock price increases that may result in capital gains, will share in the wealth of profitable businesses. 5. Corporate governance By having a wide and varied scope of owners, companies generally tend to improve on their management standards and efficiency in order to satisfy the demands of these shareholders and the more stringent rules for public corporations imposed by public stock exchanges and the government. Consequently, it is alleged that public companies (companies that are owned by shareholders who are members of the general public and trade shares on public exchanges) tend to have better management records than privately-held companies (those companies where shares are not publicly traded, often owned by the company founders and/or their families and heirs, or otherwise by a small group of investors). However, some well-documented cases are known where it is alleged that there has been considerable slippage in corporate governance on the part of some public companies. The dot-com bubble in the early 2000s, and the subprime mortgage crisis in 2007-08, is classical examples of corporate mismanagement. Companys

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likePets.com (2000), Enron Corporation (2001), One.Tel (2001), Sunbeam (2001), Webvan (2001), Adelphia (2002), MCI WorldCom (2002), Parmalat (2003), American International Group (2008), Lehman Brothers (2008), and Satyam Computer Services (2009) were among the most widely scrutinized by the media. 6. Creating investment opportunities for small investors As opposed to other businesses that require huge capital outlay, investing in shares is open to both the large and small stock investors because a person buys the number of shares they can afford. Therefore the Stock Exchange provides the opportunity for small investors to own shares of the same companies as large investors.

7. Government capital-raising for development projects

Governments at various levels may decide to borrow money in order to finance infrastructure projects such as sewage and water treatment works or housing estates by selling another category of securities known as bonds. These bonds can be raised through the Stock Exchange whereby members of the public buy them, thus loaning money to the government. The issuance of such bonds can obviate the need to directly tax the citizens in order to finance development, although by securing such bonds with the full faith and credit of the government instead of with collateral, the result is that the government must tax the citizens or otherwise raise additional funds to make any regular coupon payments and refund the principal when the bonds mature.

8. Barometer of the economy

At the stock exchange, share prices rise and fall depending, largely, on market forces. Share prices tend to rise or remain stable when companies and the economy in general show signs of stability and growth. An economic recession, depression, or financial crisis could eventually lead to a stock market crash. Therefore the movement of share prices and in general of the stock indexes can be an indicator of the general trend in the economy.

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Major Stock Exchanges : Year ended 31 December 2010

Ran k

Market Economy Stock Exchange Location Capitalization (USD Billions)

Trade Value (USD Billions)

United 1 States Europe United 2 States Europe 3 Japan United Kingdom 5 6 France China Tokyo Stock Exchange Tokyo London Stock Exchange Paris Stock Exchange Shanghai Stock Exchange Hong Kong Stock Hong Kong Exchange Toronto Stock Canada Exchange Bombay Stock India Exchange 3,827 3,787 NASDAQ OMX New York City 4,931 13,439 NYSE Euronext New York City 15,970 19,813

London

3,613

2,741

Paris Shanghai

2,900 2,717

102/day 4,496

Hong Kong

2,711

1,496

Toronto

2,170

1,368

Mumbai

1,631

258

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Ran k

Market Economy Stock Exchange Location Capitalization (USD Billions) National Stock India Exchange of India

Trade Value (USD Billions) 801

10

Mumbai

1,596

868 11 Brazil BM&F Bovespa So Paulo 1,545

12

Australian Securities Australia Exchange Deutsche Brse Shenzhen Stock China Exchange SIX Swiss Exchange BME Spanish Spain South Korea Russia South Africa Exchanges Korea Exchange MICEX JSE Limited

Sydney

1,454

1,242 1,628

13

Germany

Frankfurt

1,429

14

Shenzen

1,311

3,572

15

Switzerland

Zurich

1,229

788

16 17 18 19

Madrid Seoul Moscow Johannesb urg

1,171 1,091 949 925

1,360 1,607 408 340

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Bombay Stock Exchange Introduction

Bombay Stock Exchange is the oldest stock exchange in Asia with a rich heritage, now spanning three centuries in its 133 years of existence. What is now popularly known as BSE was established as "The Native Share & Stock Brokers' Association" in 1875. BSE is the first stock exchange in the country which obtained permanent recognition (in 1956) from the Government of India under the Securities Contracts (Regulation) Act 1956. BSE's pivotal and pre-eminent role in the development of the Indian capital market is widely recognized. It migrated from the open outcry system to an online screen-based order driven trading system in 1995. Earlier an Association of Persons (AOP), BSE is now a corporatized and demutualized entity incorporated under the provisions of the Companies Act, 1956, pursuant to the BSE (Corporatization and Demutualization) Scheme, 2005 notified by the Securities and Exchange Board of India (SEBI). With demutualization, BSE has two of world's best exchanges, Deutsche Borse and Singapore Exchange, as its strategic partners. Over the past 133 years, BSE has facilitated the growth of the Indian corporate sector by providing it with an efficient access to resources. There is perhaps no major corporate in India which has not sourced BSE's services in raising resources from the capital market. Today, BSE is the world's number 1 exchange in terms of the number of listed companies and the world's 5th in transaction numbers. The market capitalization as on December 31, 2007 stood at USD 1.79 trillion. An investor can choose from more than 4,700 listed companies, which for easy reference, are classified into A, B, S, T and Z groups. The BSE Index, SENSEX, is India's first stock market index that enjoys an iconic stature, and is tracked worldwide. It is an index of 30 stocks representing 12 major sectors. The SENSEX is constructed on a 'free-float' methodology, and is sensitive to market sentiments and market realities. Apart from the SENSEX, BSE offers 21 indices, including 12 sectorial indices. BSE has entered into an index cooperation agreement with Deutsche Borse. This agreement has made
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SENSEX and other BSE indices available to investors in Europe and America. Moreover, Barclays Global Investors (BGI), the global leader in ETFs through its shares AR brand, has created the 'I Shares AR BSE SENSEX India Tracker' which tracks the SENSEX. The ETF enables investors in Hong Kong to take an exposure to the Indian equity market. The first Exchange Traded Fund (ETF) on SENSEX, called "SPIcE" is listed on BSE. It brings to the investors a trading tool that can be easily used for the purposes of investment, trading, hedging and arbitrage. SPIcE allows small investors to take a long-term view of the market. BSE provides an efficient and transparent market for trading in equity, debt instruments and derivatives. It has a nation-wide reach with a presence in more than 359 cities and towns of India. BSE has always been at par with the international standards. The systems and processes are designed to safeguard market integrity and enhance transparency in operations. BSE is the first exchange in India and the second in the world to obtain an ISO 9001:2000 certifications. It is also the first exchange in the country and second in the world to receive Information Security Management System Standard BS 7799-2-2002 certification for its BSE On-line Trading System (BOLT). BSE continues to innovate. In recent times, it has become the first national level stock exchange to launch its website in Gujarati and Hindi to reach out to a larger number of investors. It has successfully launched a reporting platform for corporate bonds in India christened the ICDM or Indian Corporate Debt Market and a unique ticker-cum-screen aptly named 'BSE Broadcast 'which enables information dissemination to the common man on the street. In 2006, BSE launched the Directors Database and ICERS (Indian Corporate Electronic Reporting System) to facilitate information flow and increase transparency in the Indian capital market. While the Directors Database provides a single-point access to information on the boards of directors of listed companies, the ICERS facilitates the corporates in sharing with BSE their corporate announcement. BSE also has a wide range of services to empower investors and facilitate smooth transactions: Investor Services: The Department of Investor Services redresses grievances of investors. BSEwas the first exchange in the country to provide an amount of Rs.1 million towards the investor protection fund; it is an amount higher than that of any exchange in the country. BSE

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launched a nationwide investor awareness programme- 'Safe Investing in the Stock Market' under which264 programmes was held in more than 200 cities. The BSE On-line Trading (BOLT): BSE On-line Trading (BOLT) facilitates on-line screen based trading in securities. BOLT is currently operating in 25,000 Trader Workstations located across over 359 cities in India. BSEWEBX.com: In February 2001, BSE introduced the worlds first centralized exchange based Internet trading system, BSEWEBX.com. This initiative enables investors anywhere in the world to trade on the BSE platform. Surveillance: BSE's On-Line Surveillance System (BOSS) monitors on a real-time basis the price movements, volume positions and members' positions and real-time measurement of default risk, market reconstruction and generation of cross market alerts. BSE Training Institute: BTI imparts capital market training and certification, in collaboration with reputed management institutes and universities. It offers over 40 courses on various aspects of the capital market and financial sector. More than 20,000 people have attended the BTI programs.

Awards
The World Council of Corporate Governance has awarded the Golden Peacock Global CSR Award for BSE's initiatives in Corporate Social Responsibility (CSR). The Annual Reports and Accounts of BSE for the year ended March 31, 2006 and March31 2007 have been awarded the ICAI awards for excellence in financial reporting. The Human Resource Management at BSE has won the Asia - Pacific HRM awards for its efforts in employer branding through talent management at work, health management at work and excellence in HR through technology

Drawing from its rich past and its equally robust performance in the recent times, BSE will continue to remain an icon in the Indian capital market.

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National Stock Exchange of India

National Stock Exchange Limited Type: Stock Exchange Location: Mumbai, India Owner: National Stock Exchange of India Limited Key people:Mr. Ravi Narain (Managing Director & CEO) Currency: INR No. of listings: 1587 Market Cap: US$ 1.46 trillion (2006) Indexes S&P CNX Nifty CNX Nifty Junior S&P CNX 500 Website http://www.nse-india.com/ NSE is mutually-owned by a set of leading financial institutions, banks, insurance companies and The National Stock Exchange of India Limited (NSE), is a Mumbai-based stock exchange. It is the largest stock exchange in India in terms of daily turnover and number of trades, for both equities and derivative trading. Though a number of other exchanges exist, NSE and the Bombay Stock Exchange are the two most significant stock exchanges in India and between them are responsible for the vast majority of share transactions. The NSE's key index is the S&P CNX Nifty, known as the Nifty, an index of fifty major stocks weighted by market capitalization. Other financial intermediaries in India but its ownership and management operate as separate entities. There are at least 2 foreign investors NYSE Euronext and Goldman Sachs who have taken a stake in the NSE. As of 2006[update], the NSE VSAT terminals, 2799 in total, cover
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more than 1500 cities across India. In October 2007, the equity market capitalization of the companies listed on the NSE was US$ 1.46 trillion, making it the second largest stock exchange in South Asia. NSE is the third largest Stock Exchange in the world in terms of the number of trades in equities. It is the second fastest growing stock exchange in the world with a recorded growth of 16.6%.

FINDINGS & SUGGESTIONS

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Aggressive Promotions: Edelweiss Broking Limited compared to its competitors concentrates less on advertising and promotions, especially through electronic media. Its competitors like Sharekhan, ICICI and Kotak are advertising aggressively through media. Hence Edelweiss should concentrate more on advertising through print and electronic media.

Tapping Rural Market: The Indian rural investors markets are relatively untapped, with only small and private firms meeting the current demand. Edelweiss can gain the First Mover Advantage over its competitors, especially in areas were commercial crops are grown and the standard of living is high. These people do not have much option to invest other than banks and post offices.

Reduce the initial account opening charges: The charge for opening a trading and demat account in Edelweiss is high compared to its competitors. This influences the potential investors to open their account with another company which provides the same at lower prices. Thus it acts as a mental barrier for potential customers, who tend to overlook all other benefits offered by Edelweiss. Hence Edelweiss should consider reducing their account opening charges.

Bring in more product differentiation: Product differentiation here means that Edelweiss should bring in more customized services and more value proposition for large investors. It can reduce the brokerage charges for large investors which will encourage them to invest more in the company.

77

Conclusion:
Through this research we can conclude that: Stock market fluctuates by the external environment. Stock market is all about future prediction. Stock market is very sensitive market. It is based on high risk and high return. Comparatively stock market is less risky than the other market and generates more money for the economy One who have good knowledge in stock market, may survive in the market and generates profits or good return whether the market is down Investors should not invest on the basis of rumors they must observe the market condition or trends Indian economy and then invest if they want to generate good return.

Stock market fluctuates by the external environment. Stock market is all about future prediction. Stock market is very sensitive market. It is based on high risk and high return. Comparatively stock market is less risky than the other market and generates more money for the economy One who have good knowledge in stock market, may survive in the market and generates profits or good return whether the market is down Investors should not invest on the basis of rumors they must observe the market condition or trends Indian economy and then invest if they want to generate good return.

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