THE 2011-2012 TRAVEL & TOURISM MARKET RESEARCH HANDBOOK

12 th Edition; May 2011; 513 pages; ISBN# 1-57783-170-5

PART I: TRAVEL STATISTICS 1 NATIONAL & STATE TRAVEL STATISTICS 1.1 Market Summary 1.2 State-by-State Travel Spending CITY-BY-CITY TOURISM & SPENDING 2.1 Overview 2.2 Travel and Tourism Statistics CITY-BY-CITY TRAVEL ACTIVITIES 3.1 Overview 3.2 Business Air Travel 3.3 Business Trips 3.4 Hotel Stays 3.5 Ocean Cruises 3.6 Overseas Air Travel 3.7 Rental Car Use 3.8 Use Of Travel Agents INTERNATIONAL TRAVEL 4.1 Market Assessment 4.2 Inbound Travel 4.3 International Arrivals 4.4 International Visitor Spending 4.5 Overseas Visitors to Select States and Cities 4.6 Outbound Travel 4.7 Spending Abroad 4.8 Market Resources

PART II: ANALYSES 5 ADULT CAMPS 5.1 Fantasy Adventure Camps 5.2 Sports Fantasy Camps AGRITOURISM 6.1 Overview

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Entertainment Farms Living History Farms Organic Farms Dude Ranches

AIRLINES 7.1 Market Assessment 7.2 Major Airlines 7.3 Air Carriers 7.4 Flight Statistics 7.5 Market Resources AIRPORTS 8.1 Largest Airports 8.2 Favorite Airports 8.3 Airport Restaurants and Retail 8.4 Amenities at Airports 8.5 Market Resources AMPHITHEATRES 9.1 List of Amphitheatres ARCHITECTURAL TOURISM 10.1 Americas Favorite Structures 10.2 Architectural Walking Tours 10.3 Frank Lloyd Wright Buildings 10.4 Museums and Cultural Centers ARTS TOURISM 11.1 Arts Destinations 11.2 Artist Communities 11.3 Art Fairs and Events 11.4 City Arts Tours and Walks 11.5 Public Art 11.6 Visionary Structures AUTO RENTAL 12.1 Market Assessment 12.2 Largest Car Rental Companies 12.3 Market Trends 12.4 Car Sharing 12.5 Market Resources AWARD-WINNING AIRLINES 13.1 Cond Nast Traveler Reader Poll 13.2 J.D. Power Customer Satisfaction Survey

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13.3 Travel + Leisure Readers Choice Awards 13.4 Zagat Ratings 14 AWARD-WINNING CAR RENTAL AGENCIES 14.1 Cond Nast Traveler Reader Poll 14.2 Travel + Leisure Readers Choice Awards AWARD-WINNING CRUISE LINES 15.1 Cond Nast Traveler Reader Poll 15.2 Travel + Leisure Readers Choice Awards AWARD-WINNING GOLF RESORTS 16.1 Cond Nast Traveler Golf Poll 16.2 Golf Magazines Top Golf Resorts AWARD-WINNING HOTELS 17.1 AAA Five-Diamond Hotels and Resorts 17.2 Cond Nast Traveler Gold List 17.3 Cond Nast Traveler Readers Choice Awards 17.4 Forbes Five-Star Hotels 17.5 Travel + Leisures Best Hotels AWARD-WINNING SKI RESORTS 18.1 Cond Nast Traveler Reader Poll 18.2 Ski Magazine Ranking AWARD-WINNING SPAS 19.1 Cond Nast Traveler Spas 19.2 Forbes Five-Star Spas 19.3 Travel + Leisures Best Spas BEACHES 20.1 Travel to Beaches 20.2 Top Beaches 20.3 Regional Beaches 20.4 Gulf Coast Beaches 20.5 Beaches With Ecological Integrity 20.6 Beach Towns BICYCLING VACATIONS 21.1 Overview 21.2 Participation 21.3 Biking Trails BIKE-SHARING PROGRAMS 22.1 Overview

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22.2 Freewheelin 22.3 Successful Programs 22.4 Market Resources 23 BIRD & BUTTERFLY WATCHING 23.1 Overview 23.2 Birding 23.3 Birding Destinations 23.4 Butterflying BOTANICAL GARDENS 24.1 Garden Visits While Traveling 24.2 Popular Gardens 24.3 Exhibitions 24.4 Cultural and Social Events 24.5 Market Resources BUSES & MOTORCOACHES 25.1 Overview 25.2 Economic Impact 25.3 Intercity Bus Transportation 25.4 Motorcoaches 25.5 Sightseeing Bus Tours 25.6 Market Resources BUSINESS TRAVEL 26.1 Characteristics of Business Travel 26.2 Top Business Travel Destinations 26.3 Value Of Meetings 26.4 Working With CVBs 26.5 Leisure Activities During Business Travel CHARACTERISTICS OF DOMESTIC TRAVEL 27.1 Distribution of Trips and Expenditures 27.2 Travel Expenditures 27.3 Trip Duration and Lodging 27.4 Modes of Passenger Transportation 27.5 Activities While Traveling 27.6 Seasonal Travel 27.7 Holiday Travel CITY PARKS 28.1 Overview 28.2 Top City Parks 28.3 New Parks

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CONVENTION CENTERS 29.1 Largest Convention Centers 29.2 List of Convention Centers CRUISES 30.1 Market Assessment 30.2 Capacity 30.3 Cruise Lines 30.4 New Ships 30.5 Destinations 30.6 Market Resources DINING WHILE TRAVELING 31.1 Traveler Dining 31.2 Culinary Destinations 31.3 Sampling Tours 31.4 Culinary Arts Programs 31.5 Restaurants at Tourist Attractions 31.6 Winery Tours 31.7 American Whiskey Trail DOG-FRIENDLY HOSPITALITY 32.1 Travel With Dogs 32.2 Dog-Friendly Cities 32.3 Accommodations at Hotels 32.4 Dog-Friendly Restaurants 32.5 Dog-Friendly Beaches 32.6 Flying With Dogs ECONOMIC IMPACT OF TRAVEL 33.1 Impact Assessment 33.2 State-by-State Assessment EXTREME TOURISM 34.1 Overview 34.2 Air, Land and Water Adventures 34.3 Ziplines FACTORY TOURS & CORPORATE MUSEUMS 35.1 Overview 35.2 Factory Tours 35.3 Corporate Museums FAMILY TRAVEL 36.1 Characteristics of Family Travel 36.2 Family Destinations

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36.3 Catering to Traveling Children 36.4 Family Reunions 37 FAVORITE CITIES 37.1 Cond Nast Traveler Readers Choice Awards 37.2 Travel + Leisure Reader Survey 37.3 Forbes Survey: Coolest Cities FAVORITE ISLANDS 38.1 Cond Nast Traveler Readers Choice Awards 38.2 Travel + Leisure Reader Survey FESTIVALS & FAIRS 39.1 Market Assessment 39.2 Annual Fairs 39.3 Mega Festivals FISHING & HUNTING 40.1 Market Assessment 40.2 Fishing Trips 40.3 Hunting Trips 40.4 Market Characteristics 40.5 Private Hunting Ranches GOLF TRAVEL 41.1 Market Assessment 41.2 Eco-sensitive Courses 41.3 Female Golfers 41.4 Golf Communities GREAT PLACES IN AMERICA 42.1 Overview 42.2 Great Neighborhoods 42.3 Great Public Places 42.4 Great Streets HERITAGE TOURISM 43.1 Market Assessment 43.2 Demographics 43.3 Historic Towns 43.4 Distinctive Destinations 43.5 Historic Preservation and Downtown Revitalization 43.6 World Heritage Sites in the U.S. 43.7 Ethnic Cultural History 43.8 Civil War Reenactments 43.9 Living-History Museums

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43.10 National Historic Trails 43.11 Ghost Towns 44 HIKING & CAMPING 44.1 Overview 44.2 Hiking Trails 44.3 Camping HISTORIC HOTELS 45.1 Overview 45.2 Historic Hotels of America 45.3 Market Resources HOTELS & RESORTS: INDUSTRY PROFILE 46.1 Hotel Property Types 46.2 Financial and Operational Profile 46.3 Lodging Corporations 46.4 Hotel Companies 46.5 Hotel Brands 46.6 Management Companies 46.7 Owners and Developers 46.8 Market Resoures HOTELS & RESORTS: MARKET SUMMARY 47.1 Overview 47.2 Hotel Count 47.3 Room Count 47.4 Room Revenue 47.5 Average Daily Rate 47.6 Occupancy Rate 47.7 Revenue Per Available Room 47.8 Forecast 2011 HOTELS & RESORTS: METROPOLITAN MARKETS 48.1 Occupancy and Rates 48.2 Market Growth 2010 48.3 Lodging Market Potential Index 48.4 New Hotel Construction 48.5 Valuation Increase 48.6 Market Resources HOTELS & RESORTS: RENOVATION & CONSTRUCTION 49.1 Hotel Lifecycle 49.2 Construction Cycles 49.3 Capital Spending 49.4 Renovation

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49.5 Construction & Supply Growth 49.6 Hotel Pipeline 49.7 Market Resources 50 HOTELS & RESORTS: SEGMENTATION 50.1 Overview 50.2 Luxury Hotels 50.3 Upper-Upscale 50.4 Upscale 50.5 Midscale With Food and Beverage 50.6 Midscale Without Food and Beverage 50.7 Economy and Budget 50.8 Extended-Stay 50.9 Boutique/Lifestyle Hotels HOTELS & RESORTS: VALUATION & TRANSACTIONS 51.1 Overview 51.2 Transactions 51.3 Historical & Forecast Valuations 51.4 Valuations by Segment 51.5 Valuation Increases for Metropolitan Areas 51.6 Market Resources LEARNING VACATIONS 52.1 Market Assessment 52.2 Artistic Getaways 52.3 Educational Cruises 52.4 Language and Culture Vacations 52.5 Scientific Adventures LEISURE TRAVEL 53.1 Characteristics of Leisure Travel 53.2 Leisure Activities While Traveling 53.3 Travel for Hobbies and Interests 53.4 Adventure Travel 53.5 Leisure Conference Travel LIBRARIES 54.1 Overview 54.2 Public Libraries 54.3 Private Libraries 54.4 Presidential Libraries 54.5 Carnegie Libraries LITERARY EVENTS 55.1 Book Festivals

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55.2 Writers Festivals 55.3 Storytelling Festivals 56 LIVE EVENTS 56.1 Airshows 56.2 Circuses 56.3 Concerts and Music Festivals 56.4 Fireworks Displays 56.5 Rodeos MARATHONS 57.1 Overview 57.2 Economic Impact 57.3 Races MEDICAL TOURISM 58.1 Overseas Patients 58.2 Traveling Abroad for Medical Procedures 58.3 Market Resources MOST-VISITED CITIES & ATTRACTIONS 59.1 Most Visited Cities 59.2 Most Visited Tourist Destinations MUSEUMS 60.1 Market Assessment 60.2 Museum Visits 60.3 Exhibitions 60.4 Pop Culture-themed Museums 60.5 Childrens Museums 60.6 Events 60.7 Market Resources MYSTERY-BASED ATTRACTIONS 61.1 Overview 61.2 Ghost Tours 61.3 Murder Mysteries 61.4 Unexplained Phenomena NATIONAL PARKS 62.1 Park Tourism 62.2 Visits To National Park Properties NATIVE-AMERICAN CULTURE 63.1 Experiences in Native-American Culture 63.2 Tourist Attractions

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NIGHTLIFE 64.1 Entertainment Districts 64.2 Live Music Centers ONLINE TRAVEL PLANNING & BOOKING 65.1 Online Travel Booking 65.2 Travel Research Online 65.3 Opaque Travel Sites 65.4 Travel Review Sites 65.5 Market Resources PERFORMING ARTS 66.1 Public Participation in the Arts 66.2 Demographics 66.3 Economic Impact of the Arts 66.4 Broadway Theater 66.5 Local Theater 66.6 Musical Performances 66.7 Dance Performances PERFORMING ARTS CENTERS 67.1 List of Performing Arts Centers PRIVATE AVIATION 68.1 Market Assessment 68.2 Private Jets RAIL EXCURSIONS 69.1 Scenic and Tourists Excursions 69.2 Railway Museums RECREATIONAL BOATING 70.1 Participation 70.2 Market Assessment 70.3 State Boating Registrations 70.4 Boat Shows 70.5 Market Resources RECREATIONAL VEHICLES 71.1 Market Assessment 71.2 Travel Plans 71.3 Demographics 71.4 The RV Traveler Lifestyle 71.5 Market Resources

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ROAD TRAVEL 72.1 Automobile Travel 72.2 Scenic Byways 72.3 Congestion Issues ROMANTIC DESTINATIONS & HONEYMOONS 73.1 Romantic Getaways 73.2 Honeymoon Travel 73.3 Destination Weddings 73.4 Honeymoon Destinations 73.5 Romantic Destinations RURAL TOURISM 74.1 Overview 74.2 Characteristics of Rural Tourism 74.3 Tourist Activities in Small Towns SCUBA TRAVEL 75.1 Market Assessment 75.2 Top Dive Destinations 75.3 Sunken Treasures 75.4 Undersea Art SIGHTSEEING 76.1 Sightseeing and Tourism 76.2 Americas Prettiest Towns 76.3 National Scenic Trails 76.4 Scenic Byways 76.5 Observation Decks 76.6 Walking Tours 76.7 Helicopter Tours 76.8 Segway Tours SKI TRAVEL 77.1 Market Assessment 77.2 Ski Resorts: State-by-State 77.3 Market Resources SPAS & WELLNESS TOURISM 78.1 Overview 78.2 Spa Vacations 78.3 Spa-based Communities SPORTS TRAVEL 79.1 Market Assessment 79.2 Sports-specialist Travel Agencies

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Sports Museums and Halls of Fame Economic Impact of Professional Sports Economic Impact of Collegiate Sports Baseball Spring Training Market Resources

SPRING BREAK 80.1 Overview 80.2 Top Destinations STATE GAMES 81.1 Overview 81.2 Calendar of 2011 State Games 81.3 Market Resources STATE PARKS 82.1 State Park Visitors 82.2 Meeting Facilities At State Parks THEME PARKS 83.1 Market Assessment 83.2 Waterparks 83.3 New Attractions 83.4 Hotel Waterparks 83.5 Market Resources TIMESHARE 84.1 Timeshare Sales 84.2 Timeshare Resort Profile 84.3 Profile of the Resort Timeshare Consumer 84.4 Market Resources TOP 100 EVENTS 85.1 Top 100 Events TRAIN TRAVEL 86.1 Amtrak 86.2 Routes 86.3 Services TRAVELER SEGMENTATION 87.1 Baby Boomer Travelers 87.2 Senior Travelers 87.3 Minority Travelers 87.4 African-American Travel 87.5 Asian-American Travel

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Hispanic-American Travel Gay and Lesbian Travelers Travelers With Special Needs Singles Travelers

TRAVELER SHOPPING 88.1 Market Assessment 88.2 Where Travelers Shop 88.3 Local Arts and Crafts TRIATHLONS 89.1 Overview 89.2 Triathlons Events VACATION RENTALS 90.1 Overview 90.2 Management Companies 90.3 Online Booking and Reviews 90.4 Local Regulations 90.5 Market Resources VACATIONS 91.1 Summer Vacation 91.2 Benefits of Vacationing VOLUNTOURISM 92.1 Overview 92.2 Volunteer Vacations 92.3 Hotel-Coordinated Volunteer Programs WALKING 93.1 Overview 93.2 City Walks 93.3 Beach Walks WILDLIFE WATCHING 94.1 Market Assessment 94.2 Wildlife Watching Destinations 94.3 Safaris in the U.S. 94.4 Whale Watching 94.5 Dolphin Encounters ZOOS & AQUARIUMS 95.1 Market Assessment 95.2 Largest Zoos and Aquariums 95.3 Market Trends

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95.4 New Attractions 95.5 Market Resources APPENDIX: ACADEMIC PROGRAMS APPENDIX: MARKET RESOURCES REFERENCES