OBJECTIVES OF THE STUDY

All hotels are having their own planning and business strategies but the hotel who is having the best, is the most successful hotel among its competitors. So the hotel can get success within its competitors by applying best and effective marketing strategies.

The Primary objective of the project was to understand the prevailing market conditions of Hotel Market Segment in the area of Bareilly through a comparative study on To analyze about the sales and promotions of hotels. Market controlled & held by Hotels in this region. Satisfaction of consumer while using the hotel.

ORGANIZATION PROFILE
BACKGROUND Visitors are further sub-divided into two categories: tourists; who must stay one or more night in the place visited and same-day visitors; visitors who visit a place and return the Same day. Comprises many industries like lodging, transportation, entertainment, meals, and financial services, among others. It is boom time for India's Tourism and Hospitality sector. A 5,000 year history, culture, religion and alternative medicine fascinate both budget and luxury travelers alike. The focus of the industry is on the Atithi Devo Bhavah campaign, targeted at the inbound foreign tourists in the country. Translated literally this means Guest is God. The Department of Tourisms resolve in promoting Indian tourism has strengthened as it recognises its potential. Tourism in India is the third largest foreign exchange earner, accounting for 2.5 per cent of GDP. It also makes a direct contribution to economy with significant linkages with agriculture, horticulture, handicrafts and construction. CURRENT STATUS Commencing with a slow growth at the start of the millennium, the Indian tourism industry has performed quite well in the last couple of years. The Indian tourism industry has out-performed the global tourism industry in terms of growth in the volume of international tourists as well as in terms of revenue. The World Travel and Tourism Council (WTTC) has named India along with China as one of the most fastest growing tourism industries for the next 10 to 15 years. The key driver for this growth in the Indian tourism industry has been a fast growing economy for the last 3-4 years. Despite lagging in the basic infrastructure that supports the tourism industry, Indian tourism industry has been showing an impressive doubledigit growth. In order to sustain this growth and meet the expectations, it is essential for the Government of India to invest in infrastructure such as transport and accommodations.

According to global hotel and hospitality consulting firm, HVS International, the strong performance in tourist arrivals in 2005 can be attributed to a strong sense of business and investment confidence in India inspired by: Indias strong GDP performance. Strengthening of ties with the developed world, and

Opening of sectors of the economy to private sector / foreign investment. The efforts made by the Ministry of Tourism & Culture in the last few years have had a salutary effect on India's tourism industry.

THE HOTEL INDUSTRY The Hotel Industry comprises a major part of the Tourism industry. Historically viewed as an industry providing a luxury service valuable to the economy only as a foreign exchange earner, the industry today contributes directly to employment (directly employing around 0.15 million people), and indirectly facilitates tourism and commerce. Prior to the 1980s, the Indian hotel industry was a slow-growing industry, consisting primarily of relatively static, single-hotel companies. However, the Asiad, held in New Delhi in 1982, and the subsequent partial liberalization of the Indian economy generated tourism interest in India, with significant benefits accruing to the hotel and tourism sector, in terms of improved demand patterns. Growth in demand for hotels was particularly high during the early 1990s following the initiatives taken to liberalize the Indian economy in FY1991, as per the recommendations of the International Monetary Fund (IMF). The euphoria of the early 1990s prompted major chains, new entrants and international chains to chalk out ambitious capacity additions, especially in the metropolitan cities. However, most of these efforts were directed towards the business travellers and foreign clientele. Structure of the Industry Hotels in India are broadly classified into 7 categories (five star deluxe, five-star, four star, three star, two star, one-star and heritage hotels) by the Ministry of Tourism, Government of India, based on the general features and facilities offered. The ratings are reviewed every five years.. Premium and Luxury Segment This segment comprises the high-end 5-star deluxe and 5-star hotels, which mainly cater to the business and upmarket foreign leisure travellers and offer a high quality and range of services.

Mid-Market Segment This segment comprises 3 and 4 star hotels, which cater to the average foreign and domestic leisure traveller. This segment also caters to the middle level business travellers since it offers most of the essential services of luxury hotels without the high costs since the tax component of this segment is lower compared with the premium segment. Budget Segment These comprise 1 and 2 star hotels referred to as Budget Hotels. These categories do not offer as many facilities as the other segments but provide inexpensive accommodation to the highly price-conscious segment of the domestic and foreign leisure travellers. Heritage Hotels In the past four decades, certain architecturally distinctive properties such as palaces and forts, built prior to 1950, have been converted into hotels. The Ministry of Tourism has classified these hotels as heritage hotels. Others At any point in time, applications for classification are usually pending with the Ministry of Tourism because of which such properties remain unclassified. The number of hotel rooms pending classification has declined from historical 15-20per cent to 5per cent of the total rooms available in the recent past. Key Consumer Segments The market for the hotel industry can be divided into the following key consumer segments based on purpose of visit: The Business Traveler

The Business Traveler is a businessman or a corporate executive travelling for business purposes. This segment includes corporates, both domestic and foreign, who open offices in the hotel premises during start-ups, corporate executives who make extended stay either for long duration projects or while waiting for permanent accommodation (primarily expatriates) and convention arrivals. While the senior executives usually stay in 5 star hotels, the middle level executives, who are much larger in number, stay in the budget hotels. This segment offers better realizations, as they demand relatively smaller discounts on room rents (about 10per cent-15per cent), use more of facilities such as PCs, fax multimedia, conference halls. Also, the Food & Beverage (F&B) revenues are better as they usually eat in the hotel itself due to their busy schedules. The Leisure Traveler The Leisure Traveler could either be a foreigner or a domestic traveler whose primary purpose of visit is holiday and site seeing. Among non-business foreign tourists the primary motivation for visiting India is largely cultural attraction followed by conferences and conventions, tourist attractions like beaches, wild life, hill resorts etc. Usually, leisure travelers are part of a package run by a tour operator. The margins offered by leisure travelers tend to be lower because of two reasons. Firstly, they seek higher discounts and also provide less F&B revenues as they usually eat out. The business offered by this segment is highly seasonal and tends to peak in the September to March period. Airline Cabin Crew Airline Cabin Crew forms another important segment because of the repetitive and guaranteed nature of the business that they provide. Usually, these are a part of an annual contract whereby, in return for a fixed rate, a certain number of rooms are provided on demand for cabin crews. With discount rates in the range of 40 per cent and 50 per cent, this represents a low-yield segment for hotels in general.

DEMAND & SUPPLY SCENARIO International Tourist Traffic Main reason for this increase in business traffic to India has been following fundamental factors: Indias strong GDP growth. Opening of sectors of the economy to private sector/foreign investment. Strengthening of ties with developed world. Reforms in aviation sector which led to better connectivity with many countries(such as ASEAN) and created additional capacity on existing routes (for e.g. USA, Middle East). Also, introduction of low cost airlines also contributed to the demand. The increase in international flights, seat capacity and frequency into the country and the decision to allow private airlines like Jet Airways and Air Sahara to fly overseas has had a positive impact on tourist and business arrivals into India, by way of providing additional seats to key destinations. Development of infrastructure by the Government Indias emergence as an outsourcing hub Success of Incredible India campaign and other tourism promotion measures. Indias growing recognition as an exciting place to visit (The Readers Travel Awards 2006, conducted by Cond Nast Traveller has recently placed India at number four among the worlds must-see countries, up from number nine in 2003) has helped boost its image as a leisure destination. Supply scenario According to estimates by HVS International, around 10,856 hotel rooms in Delhi, 9,318 rooms in Mumbai, 7,794 rooms in Bangalore and 7,408 rooms in Hyderabad are expected to be added by 2011.

POLICIES & INITIATIVES Tourism being a concurrent subject under the Indian constitution, both the central and state governments regulates the hotel industry. The regulations include statutory and regulatory sanctions (or approvals and licenses) from the Central and State departments or agencies. This includes license to operate a restaurant, a hotel license (issued by municipal authorities), license from police (issued by local police) and a bar license (issued by excise department). Tourism Policy In order to develop tourism in India in a systematic manner, position it as a major engine of economic growth and to harness its direct and multiplier effects for employment and poverty eradication in an environmentally sustainable manner, the National Tourism Policy was formulated in the year 2002. Broadly, the Policy attempts to: Position tourism as a major engine of economic growth Harness the direct and multiplier effects of tourism for employment generation, economic development and providing impetus to rural tourism Focus on domestic tourism as a major driver of tourism growth Position India as a global brand to take advantage of the burgeoning global travel trade and the vast untapped potential of India as a destination Acknowledges the critical role of private sector with government working as a pro-active facilitator and catalyst Create and develop integrated tourism circuits based on Indias unique civilization, heritage, and culture in partnership with States, private sector and other agencies Ensure that the tourist to India gets physically invigorated, mentally rejuvenated, culturally enriched, spiritually elevated and feel India from within. The Governments major policy initiatives include: Liberalization in aviation

sector. Pricing policy for aviation turbine fuel which influences internal air fares Rationalization in tax rates in the hospitality sector Tourist friendly visa regime Immigration services Procedural changes in making available land for construction of hotels Allowing setting up of Guest Houses The Indian Ministry of Tourism has identified 31 villages across the country to be developed as tourism hubs. The states in which these villages have been identified include Himachal Pradesh, Gujarat, Maharashtra, Bihar, Karnataka, Madhya Pradesh, Andhra Pradesh, Kerala, Tamil Nadu, Orissa, Assam, Sikkim, Rajasthan and West Bengal. Governments Open Skies Policy The Governments Open Skies policy, permission for domestic airlines to commence international flights, start-up of various low-cost carriers, and fleet expansion by domestic players has created a huge incentive for domestic travelers to explore far-off destinations within and outside India. The booming aviation business is bringing an everincreasing number of passengers to India, and pulling Indians out of their homes and into hotels. Foreign Trade Policy The Foreign Trade Policy announced in April, 2006, offered following incentives to the hospitality industry: Hotels and Restaurants are allowed to import duty free equipment and other items including liquor, against their foreign exchange earnings under the Served from India Scheme. As in previous years, this entitlement is 5per cent of previous years foreign

exchange earnings for hotels of one-star and above (including managed hotels and heritage hotels) approved by the Department of Tourism and other service providers in the tourism sector registered with it. The stand-alone restaurants will be entitled to duty credit equivalent to 10per cent of the foreign exchange earned by them in the preceding financial year (instead of the earlier 20per cent). Service exports in Indian Rupees, which are otherwise considered as having been paid for in free foreign exchange by RBI, will now qualify for benefits under the Served from India Scheme. Also, foreign exchange earned through International Credit Cards and other instruments as permitted by RBI for rendering of service by the service providers shall be considered for the purposes of computation of entitlement under the Scheme.

Benefits of the Scheme earned by one service provider of a Group company can now be utilised by other service providers of the same Group Company including managed hotels. The measure aims at supporting the Group service companies not earning foreign exchange in getting access to the international quality products at competitive price and providing services of international standards. This new initiative allows transfer of both the script and the imported input to the Group Service Company. The earlier provision allowed transfer of imported material only. FDI in Hotel and Tourism Sector 100 per cent FDI is permissible in the sector on the automatic route. The term hotels include restaurants, beach resorts, and other tourist complexes providing accommodation and/or catering and food facilities to tourists. Tourism related industry include travel agencies, tour operating agencies and tourist transport operating agencies, units providing facilities for cultural, adventure and wild life experience to tourists, surface, air and water transport facilities to tourists, leisure, entertainment, amusement, sports, and health units for tourists and Convention/Seminar units and organizations. Other Government Initiatives Government has undertaken following initiatives to attract both inbound and outbound tourists:

Incredible India: Under this program the Government promotes India through various integrated marketing programs. Atithie devo bhava (guests are equal to god) : Under this program the Government create awareness among Indian people who come in contact with the tourist.

Various Infrastructure building initiatives Encourage religious tourism for instance promote various places in India as Buddhist abodes.

 Other projects are the Rs. 5,400 million National Highways Development Project, the 5,846 km Golden Quadrilateral and the 7,300 km north-south and eastwest corridors. Sagarmala project which intends to create a network of seaports, which will change the way people discover and experience real India.

OPPORTUNITIES & CHALLENGES Opportunities in the Sector Considering Indias size and unparalleled diversity - natural, geographic, cultural and artistic, there is vast room for growth in tourism industry. As travelers surge into India, the demand for rooms, across segments, has skyrocketed. The expected growth of the industry in future has provided its players with an opportunity to invest in new technologies such as CRM tools and latest security systems, and to venture into niche tourism segments like Medical, Religious, Cruise, Casinos, MICE etc. India can also develop infrastructure to host international conferences and trade shows, thus increasing its share of tourist traffic from such activities Health tourism India is gradually gathering popularity as a health tourist destination. The country needs to exploit the cost advantage it can offer to a health tourist, the study said. The biggest driver for healthcare tourism is the disparity in costs.

A heart surgery in the US costs USD 30,000 as compared to USD 6,000 in India. A bone marrow transplant in the US costs USD 250,000 and USD 26,000 in India.

With yoga, meditation, ayurveda, allopathy, and other systems of medicine, India offers a unique basket of services to an individual that is difficult to match by other countries. Clinical outcomes in India are at par with the world's best centres since India has internationally qualified and experienced specialists. Critical Success Factors The key success factors for the Hotel Industry are mentioned as follows: Site and Location This can be considered the most critical factor in determining the success of a hotel property. In addition to identifying a city, the site location within the city also assumes significance and issues like distance from the Central Business District (for metro hotels)

and connectivity (access to roads, proximity to airports) assume importance. Positioning Equally important is the positioning of the hotel according to the target guest segment. For example, business hotels set up to cater to the high yielding corporate clientele in metro cities would have a distinct competitive advantage over facilities targeted towards leisure travellers in the same city for attracting business travelers. Financial Flexibility Development of hotels is a highly capital intensive activity and new hotel properties, typically, have a high break-even point. Therefore, financial flexibility is essential, especially during early years of operations. Brand Equity Branded hotels can be further classified into chain hotels and independent hotels. Chain hotels would typically be affiliated to one of the large national or international hotel chains. Association with a hotel chains allows the property to be branded with one of the chain brands. In such cases the property benefits from the equity of the chain brand and promotion and advertising efforts made by the chain no only in India but also overseas. This way the property is able to attract tourists from areas where a independent hotels may not be able to reach effectively. Challenges Indias poor domestic tourism infrastructure is leading to a threat of losing foreign tourists to other competing countries. India is highly prone to prevailing socio-economic and political conditions. Like terrorist strikes, riots, epidemics, political uncertainty, slowdown in reforms etc. The growth in the Indian tourism sector is accompanied by the imminent destruction of local ecology and an increase in pollution, which, in the long run, is going to negatively impact the tourism industry of India.

The biggest challenge in the Indian tourism sector is that of entry of new players, the countrys growing economy has attracted a host of new players, the number of which is expected to increase further. Aman Resorts, Shangri-la Hotels, Four Seasons Hotels and The Hilton group are some of the international players that are at various stages of establishing presence in India. As the number of player increases, the competitive intensity in the sector is likely to increase. Remarkably, unlike earlier, many new entrants are reportedly considering entry into the mid-market segment, which is currently dominated by non-chain properties.

COMPANY PROFILE
HOTEL SWARN TOWERS

In 1994, Bareillys hospitality industry changed forever with Hotel Swarn Towers opening and rapidly becoming the hotel of choice for Bareillys local, national & international guests alike. Our MD, Mr. Raj Shekhar strives to enhance the global reputation that the hotel has developed for quality service, elegant style and overall dedication to excellence. The hotel offers unrivalled services and facilities including three(veg & Non-veg) a/c restaurants serving Indian, Chinese, South Indian and Mughlai cuisines, an a/c Bar, three a/c Banquet Halls, 50 a/c double rooms , as well as parking facility for upto 50 cars at a time. We endeavor to provide the best to our guests with 24Hrs Room Service, Laundry Service and other superlative facilities like: Satellite/ Cable T.V,

 Direct dial Phone Fridge Mini Bar Fruit Basket, Welcome Drink, Complimentary Power Breakfast available in / with Rooms Free Drivers Meal & Accommodation Broad Band Wi-Fi Facility 400% Power Backup Elevator Svelte AC GYM Multi Cuisine Restaurant From the moment you arrive you can expect a warm welcome and standards of service that are second to none. Our dedicated staff believe in paying attention to details and take personal pride in seeing that your needs are met. Situated at a very convenient location of not more than 100 meters far from Railway Station and 3 kms from Bus Station, Hotel Swarn Towers serves you all days round the week .

Rooms Choose from our selection of two floor types Executive & Platinum and variety of rooms i.e. Deluxe room, Luxury Executive room, Executive Mini Suite, Presidential Suite, Platinum mini suite, Platinum Executive. Sleek and modern furnishings have been selected with supreme comfort in mind The rich cardinal colours of the curtains, throws & cushions compliments the elegance of stylish interiors. - a vibrant fusion of warmth and comfort. Presidential Suite The Presidential Suites add yet another feather to the hotels's cap. The services offered in these suites are beyond the expectations of the guests. The Presidential suites are synonymous with luxury, comfort and style. The suites are tastefully embellished with the sole aim of giving utmost stay pleasure to the visitants.

Platinum Room Our most luxurious platinum rooms are our largest rooms with restored period features and Associate is a first class property fully furnished to an excellent, modern and comfortable standard. With its convenient location Your every need has been considered and catered for. These spacious and elegant rooms will make for a truly indulgent and memorable stay.

Deluxe Room Deluxe Rooms which are well furnished with modern amenities and homely touch. Just fly off your shoes to enjoy the ultimate luxury topping before the evening sets in. These cosy looking rooms are designed to suit your taste, endowed with soft colours and heaven of natural lighting.

Luxury Executive The Executive Rooms at Hotel Swarn Towers stand to be the vanguard in respect to design and facilities. Designated to keep up to the demands of contemporary business traveller, these rooms are voguish, ergonomically appointed and tastefully embellished with the sole aim of being a perfect business suite. Needless to say, at our Executive Rooms we offer you round the clock service even on your smallest need.

Executive Mini Suite A perfect place to blend business and pleasure, specially designed to meet needs of discerning business travelers. The en-suite bathrooms are ideal place to wind down after a busy day.

HOTEL PANCHAM CONTINENTAL

Welcome to Hotel Pancham continental, A first 3 star facility business hotel and the best address for business and leisure travellers and known for making all the difference with unmatched ambience, fascinating luxuries at one place.Pancham continental is not just a hotel it is an experience that will translate & blend with your world imagination. Strategically located in the heart of Bareilly Commercial Centre,. The Glass elevators further adorn the lobby. Every aspects of Hotel pancham continental is distinct. It offers International standards in well appointed rooms & suites, exquisite food & beverage facilities, state-of-the-art conference facilities, banquets and much more. We also offer facilities for today's business traveller viz., Internet

Connectivity,Facsimile,Xerox, travelservices. Our efforts for relentless service to the utmost satisfaction of our valued patrons has won us the most preferable venu in Bareilly Accommodation

It offers a combination of centrally air-conditioned well appointed 24 rooms,inculding deluxe,royal deluxe and luxury suites with in-room entertainment, direct dialing telephone with national and international access, round-the-clock room service, ergonomically designed furniture, posturepaedic mattresses etc. The bathrooms are provided with marble flooring and vanity counters, modern bathroom fittings, telephone, bath tub and other standard amenities. For your convenience and comfortable stay, we also offer Laundry services Travel Services (tours & travels, Air & Railways booking) Business Centre Florist Doctor-on-call Safe Deposit Private Parking etc. 24 hrs power back up Dining and Entertainment Not to forget to care for your appetite, we offer a delectable array of South Indian, North West Frontier, Continental, and Chinese Cuisine.

Sargam is completely family Restro-Bar synonymous with exotic dinning experience owing to our outstady Cuisine, crisp environ & exemplary service. We offer an exhaustive menu at sargam with cuisine ranging from Indian, Chinese to continental, prepared by our chefs with their acquired skill & expertise, the meals tantalize the taste of buds of food connoisseurs. Hard Rock A well stocked bar with live screen and music with choicest selection of liquor and exotic cocktails & mocktails for those lighter moments. Banquets and Conference We got largest Air Conditioned Banquet halls in the city, All the facilities of well equipped Banquets and Conference venues with state-of-the-art audio and video aids, make us a perfect address for Conferences, Board Meetings, Sales Meets, Road-Shows, Exhibitions, Cocktail Parties, Weddings, Receptions etc. We take care of all your needs and requirements like theme parties, floral decorations, any special arrangements viz., acharya, pundits, brahmins, honeymoon suites, video shooting, photography, travel arrangements etc. We can accommodate up to 600 guests at our various Conference and Banquet venues.

HOTEL BAREILLY PALACE

Hotel Bareilly Palace . Formed in 2001, Hotel Bareilly Palace is the third generation in the field of construction and hospitality. Our diversification into Budget hotels is fairly new though we see ourselves forming a large chain to suit the corporate needs and heres a start!! Corporate travel doesnt mean you to live out of a suitcase for months at a time. We offer temporary corporate housing with all the comforts and conveniences youd except in your own home. Upack and youre good to go. Come and go as you please and live like a local. Our business is to provide all the comforts to make your stay comfortable and convenient. Whether its a business meeting or an extended stay for your employee, our spacious rooms offer all amenities you need at much more affordable prices. With our established client database and years of professional service in the Hotel business were proud to announce our diversification in two new businesses i.e Service Apartments & Catering business.

Services

We understand our guest needs for a peaceful and calm environment after a hard days work. We respect the need for ones own space and our rooms are built to provide you the perfect blend of modernity, comfort and luxury. Each rooms are stylish or beautifully designed with natural, earthy tones and stunning contemporary interiors. An array of colors and designs combined with state of the art amenities create rhythm among the rooms which is a composition of sophistication and ingenuity. Features of the rooms include fully marble shower rooms, free Wi-Fi and work desk, Satellite TV, LCD-TV, fully stocked healthy mini-bar, luxurious linens and duvet, Tea/Coffee maker, etc. Facilities At Hotel Bareilly Palace we believe in the word value, which is why we ensure you get the best of both worlds - a modern and chic accommodation at a great price. Our In-room amenities Include: LCD TV Free WIFI Internet Access

 24 Hour Room Service Air Conditioning With Individual Room Control Direct Dial Telephone Personal Safe Writing Desk Reading Lamp Individual Heating Temperature Control Electronic Key System For Room Access Vacuum Sealed, Double Paned Windows For Noise Reduction Walk-In Shower Opaque Designer Curtains To Provide Total Blackout Orthopedic Mattress With High Quality Pillows And Bed Linen Fluffy Slippers For Use During Stay Smoke Detector Laundry Service, Charges Apply Exclusive Toiletries Other Amenities Include: 24 hour Restaurant Complimentary Buffet Breakfast Copier and Fax services for a nominal fee Complimentary Business Centre Doctor on call Car Rental Wheelchair

Our concierge staff is available 24 hours 7 days a week to assist you with sightseeing tours, eating out and shopping suggestions in addition to any other personal needs you may have.

CLARKS INN BAREILLY

Uttar Pradesh is committed to provide a world-class hotel experience, accessible to the value - conscious travelers all around the world. With a vision of redefining what Inns have come to mean in India, we are single - mindedly focused on providing luxurious services with tremendous quality. Our hotels provide services like Deluxe rooms, Banquet halls and Business Centre. We take special care of every aspect of guest services and experience and a feedback is very important to us. The hotel offers a range of amenities and unparallel hospitality. A complimentary breakfast buffet awaits you each morning at our coffee shop. Our convenient location on the top floors of a mall, make shopping and additional dining options easily accessible. In addition, key corporate hubs, historic monuments and central Bareilly are all nearby.

We provide services in hotels across INDIA. The other operational properties in the group are at DELHI & NCR, BANGALORE, AMRITSAR (PUNJAB), BAREILLY (UTTAR PRADESH), HUBLI (KARNATAKA), ALWAR (RAJASTHAN), DEHRADUN (UTTARAKHAND) and GOA. Accommodation

Each of the 29 guest rooms features an array of modern conveniences, such as a flatscreen color TV with multi-channel cable, tea and coffee maker, blackout curtains, highspeed Wi-Fi net access and well-appointed bathrooms with a complete range of toiletries. Conference & Banquet Facilities MEETING ROOM

THEATRE CLASSROOM 45 Pax 70 Pax 70 Pax 30 Pax 35 Pax 35 Pax 20 Pax 25 Pax 25 Pax

U SHAPE

Emerald Sapphire Onyx

Transportation

Distance from international airport (IGI Delhi) 295 kms (approximately 4Hrs 45 minutes)

Distance from domestic airport ( Airport) 280 kms (approximately 4 Hrs 30 minutes)

Distance from railway station 7 Kms (approximately 25 minutes)

RESEARCH METHODOLOGY
RESEARCH APPLIED IN THE PROJECT The research applied in the project is descriptive research as the major objective of research is to describe the comparative study of various hotels in Bareilly. DESCRIPTIVE RESEARCH The major objective of descriptive research is to describe something ---- usually market Characteristics or functions .Descriptive research is conducted for the following reasons: 1. To describe the characteristics of relevant groups, such as consumer, salespeople organizations, or market areas. 2. To estimate the percentage of units in a specified population exhibiting a certain behavior 3. To determine the perception of products characteristics. 4. To determine the degree to which marketing variables are associated. 5. To make specific predictions. Descriptive research is preplanned and structured. It is typically based on large representative samples. a formal research design specifies the method for selecting the

Sources of information and for collecting data from those sources. A descriptive design requires a clear specification of the who, what, when, where, why, and way of the research.

SAMPLE ELEMENT An element is the object about which or from which the information is Desired .The sample element for this project are the consumers in Bareilly.

SAMPLING EXTENT It refers to geographical boundaries in which sampling has been done. The sampling extent of this project is Bareilly.

CONVIENIENT SAMPLING It is the least expensive and least time consuming of all sampling techniques. Sampling units are accessible, easy to measure and co-operative so convenient sampling will be used for the purpose of project. We had surveyed people as per our convenience on the sites we had decided to survey, during our research.

INSTRUMENT DECISION A structured Questionnaire supported by personal interviews has been used to collect primary data in this project.

DATA COLLECTION The data which is collected in this project is primary and the report is based more on primary data but secondary data is also used in it and the sample size is 50

METHODS OF DATA COLLECTION: The task of data collection begins after a research problem has been defined and research plan chalked out. While deciding about the method of data collection to be used for the study the researcher should keep in mind two types of data via: primary and secondary. The primary data are those which are collected afresh and for first time , and thus happens to be original in character, the secondary data , on the other hand , are those which have already been passed through statistical procedure.

DATA USED Data used in the project is basically primary data. But at some places secondary data has been used to support the study.

COLLECTION OF PRIMARY DATA We collect primary data during the course of doing experiments in an experimental research but in case we do research of the descriptive type and perform surveys , whether sample surveys or census surveys , then we can obtain primary data either through observation or direct communication with the respondents in one form or another or through personal interviews . This in other words , mean that there are several methods of collecting primary data, particularly in surveys and descriptive researches. Important ones are Observation method Interview method Questionnaires In this project the source of primary data collection is Observation method, Personal Interview method and Through questionnaires. This has further helped me in the study while giving recommendations and establishing the co-relations in the project.

COLLECTION OF SECONDARY DATA Secondary data means that are already available i.e .They refer to the data which gave already been collected and analyzed by someone else. The collection of secondary data has been done by various publications, books, magazines, journals, newspaper and

internet. By way of caution, the researcher , before using data, must see that they possess following characteristics Reliability of data Suitability of data Sample size:-50

DATA ANALYSIS AND INTERPRETATION

Q.1.Pleasant greeting and being helped by doorman

Q.2.Minimal waiting time in line at "check-in"

Q.3.Courteously greeted at front desk

Q.4.Reservation in order when I arrive

Q.5.Bell person promptly at my room after "check-in"

Q.6.Bell person telling me about hotel facilities

Q.7.Housekeeping services timely and efficient during your stay

Q.8. A "quality" room amenities package (shampoo, soaps, etc.)

Q.9.Using "special services"--wake-up calls, show or restaurant reservations, babysitters, etc.

Q.10.Courtesy and helpfulness of the person who took your room service order

Q.11.Prompt "room service" delivery

Q.12. A "quality" room service snack or meal

CONCLUSION
As a hospitality executive, can you afford to ignore the strategic possibilities of Intelligent Communications for your business? As we have shown, Intelligent Communications enables a myriad of competitive advantages that span revenue growth, cost efficiencies and brand differentiation. Though one may be tempted to think Intelligent Communications capabilities have existed for years through technologies such as computer-telephony integration (CTI), the reality is that recent technology developments such as IP Telephony, web services and service-oriented architectures bring Intelligent Communications to a higher and more practical level. Now, not only are truly innovative communications solutions affordable and repeatable, but they can be more effectively integrated directly into critical processes, giving your firm a true competitive advantage. Who will be the leaders in the hospitality industry that capitalize fully on the revolutionary capabilities of Intelligent Communications? Many hospitality companies are doing the groundwork through adoption of IP Telephony on cost-improvement grounds, but the possibilities from there for real, differentiating improvements - such as guest service, staff responsiveness and operational efficiency - are nearly endless.

QUESTIONNAIRES
Q.1.Pleasant greeting and being helped by doorman Excellent Very Good Good Fair Poor

Q.2.Minimal waiting time in line at "check-in" Excellent Very Good Good Fair Poor

Q.3.Courteously greeted at front desk Excellent Very Good Good Fair Poor

Q.4.Reservation in order when I arrive Excellent Very Good Good Fair Poor

Q.5.Bell person promptly at my room after "check-in" Excellent Very Good Good Fair Poor

Q.6.Bell person telling me about hotel facilities Excellent Very Good Good Fair Poor

Q.7.Housekeeping services timely and efficient during your stay Excellent Very Good Good Fair Poor

Q.8. A "quality" room amenities package (shampoo, soaps, etc.) Excellent Very Good Good Fair Poor

Q.9.Using "special services"--wake-up calls, show or restaurant reservations, babysitters, etc. Excellent Very Good Good Fair Poor

Q.10.Courtesy and helpfulness of the person who took your room service order Excellent Very Good Good Fair Poor

Q.11.Prompt "room service" delivery Excellent Very Good Good Fair Poor

Q.12. A "quality" room service snack or meal Excellent Very Good Good Fair Poor