Important pointers from Adtechin- Day 2

Source: Twitter

Shivsingh (Pepsico)
We need to think about GRPEs GRP + engagement-Shiv Singh pepsico #adtechin #insight ShivSingh@Pepsico: tv ads as trailers for larger digital experience for brands #adtechin Social mktg is about a brand being a combination of Observer, Sponsor, Curator and Creator. @shivsingh #adtechin Youtube to overtake MTV India on monthly video views @shivsingh #adtechin.

Shivsingh (Pepsico)
@shivsingh finally brand (pepsi here) agreeing that impressions, clicks, likes, tweets and fans is not the measure of success Brands spend too much time on analyzing the insights.. Whille all the users are living real time @shivsingh #adtechin Of the 250mn tweets n 5.3 FB updates, how much of conversation about brands? @shivsingh #adtechin

Ford
62% of people on mobile internet searched for a restaurant on Valentine's: Anurag Mehrotra, VP - Mktg, Ford India #adtechin In Discover SmartDrive Season 1, FB fans was up 50%. In Season 2, we focused on engagement: Anurag Mehrotra, VP Mktg, Ford India #adtechin App gave people info on nearest gas station etc. 40% of people who downloaded are still using it: Ford India VP Mktg #adtechin

Google

Indian Digital Marketing ad spend to reach about 9% of total spend by 2016, as per @bradberens #Adtechin 29% of YouTube views in India come from mobile: Google's Praveen Sharma #adtechin On user mins, YouTube is the 7th largest TV channel amongst urban youth in India #adtechin For every 3 Google searches there is one 1 video view: Google's Praveen Sharma at #adtechin 3.7 million android devices were activated over the 2 days of the christmas holidays in 2011. Source - google

Comscore
75% of internet users in India are under 35 @gianfulgoni

Com Score #adtechin

1 out of 7 mins each person spending time #online just on #facebook #socialmedia rules #comscore #adtechin FB reaches 1 in 7 ppl online. Linked 1 in 8 and Twitter 1 in 12. But 3/4th of time spent on social is on FB. @gfulgoni #adtechin

25-34 years age group, in India spends the maximum of

about 18 minutes daily online #ComScore #adtechin

US is no longer the centre of online universe only 13% in

2011. Asia Pacific is the largest at 41.3% #

Comscore
24 million FB fans for Coke on Facebook... Website visits

only 39,000 unique visits monthly..What does this mean? #adtechin

Linked in reaches 1 in every 8 online users on India.

Twitter reaches one in every 12 users online #Comscore

30% of ppl delete cookies monthly #adtechin

1.5 billion people #online #comscore n access points all

increasing #super #adtechin

Stats
25% of Airtel DTH subscribers played the Ra.One game..

DTH is coming up as a big medium when it cms to gaming. #adtechin

Fans of a fb brand page 4 x more likely to convert to purchase #rajith #adtechin Is your brand leveraging this insight?

#Nokia Lumia generated 1.2 million views in just 3.5 hrs

#TV didn't get as much too says

Stats
Social (68.8%) email marketing(53.1%) top 2 online intiatives in 2012 for India Marketers, sample size of 380 http://t.co/Pubk3oxW 68% india marketers believe code of conduct and antispam law will help reduce spam 170% - YoY mobile search growth - Mahesh Narayanan Google

Stats

57% of LinkedIn members from India are decision makers: LinkedIn's @arajan Twitter gets 55% of its usage via Mobile @shivsingh #adtechin 13MM users in India on LinkedIn - Arvind Rajan #adtechin

Quotes

ABCD is the consumption on mobile. Astrology, Bollywood, cricket, devotional #adtechin vuclip.

#Co-creation (#cocreation) emerged as the biggest theme in #adtechin with almost every CMO, entrepreneur and publisher echoing it. "Games help you reach not only people's inbox but also their 'mindnbox' - Alok Kejriwal #adtechin

On #socialmedia be Farmers not Hunters. I believe v r ovrexpcting and over measuring digital - LK Gupta, CMO, LG

Quotes
#WasimBasir says that they found at #Coke,that folks who "liked" their status r more likely to buy their products Engagement & Interactivity are 2 main mantras of #AdTechIN so far, mainly because of ad-avoidance by consumers. "For us, the big idea is something that will help us sell more": Airtel's Sharma #adtechin Atit Mehta of HUL says brands would rather co-produce content rather than becoming publishers. #adtechin #SessionOnBrandedContent

Quotes
"By 2013,digital will be the second largest medium for Airtel": Arun Sharma from Airtel #adtechin Wonder why CMOs demand a pre-nup when they r merely dating Digital? Revel in the new n novel, cultivate and then.. #adtechin 'Brands are now Publishers' - panelists from Google India, Coca Cola India, MTV and Hindustan Unilever Ltd. engaging discussion! #adtechin Big idea is the idea to sell more, not just the coolest creative: Arun Sharma Airtel #adtechin

Quotes
Engagement & Interactivity are 2 main mantras of

#AdTechIN so far, mainly because of ad-avoidance by consumers.

MTVIndia makes more money by co-creating content with

brands as opposed to selling ad-time. #adtechin

What if #King said, "I have a message" instead of, "I have

a dream". It's all about the storytelling. #WasimBasir #adtechin

Quotes
Engage, Educate, Excite... The 3 E's of content? #adtechin For all those who missed Shiv Singh's talk at #adtechin on

Real-time digital marketing challenges, here's a quick recap http://t.co/KkAeOUGR

Brands that use #data for real time mkting will b the ones

who will succeed: Shiv Singh PepsiCo #adtechin

A pure TV ad is just not enuff for a brand unless

complemented n thot social engagement #adtechin

Quotes
3 points to keep in mind while strategising your mobile app - Reach, User Experience (not just UI) and frequency of change
Digital Media to be second largest medium by next 2

years, focus on Mobile Tech will be the biggest boom ever. #adtechin
Big idea is the idea to sell more, not just the coolest

creative: Arun Sharma Airtel #adtechin

Digital Media to be second largest medium by next 2

years, focus on Mobile Tech will be the biggest boom ever. #adtechin

Created by

Jeetendra Lalwani Twitter: @jeetendra25 Email: jeetendra25@gmail.com