Product-Smartphone launch plan:

TABLE OF CONTENTS: TOPICS 1.Executive summary

2.current market situation

3.Opportunity and issue analysis 4.Objectives of the plan 5.Marketing strategies 6.Action plan 7.Financial projection 8.Implementation and control

Page no. 1 2 2 3 3 3 4 4

EXECUTIVE SUMMARY: Smartphones are revolutionizing the communications arena, redefining the world of mobile phones. Smartphones are one of the most life changing pieces of technology. An S smartphone is an all-in-one device that combines functions of a cell phone with a computer. The popularity of the smartphone grew, in part, because of services like Exchange, and their ActiveSync and Push Email services. People loved the idea of being able to access their email and do business while on the go. With the first smartphones, it was difficult to manage a calendar and contacts because they had to be updated on too many separate devices. Exchange allowed people to update information once and have it show up on the other entire device they used instantly. Smartphones have come a long way in a short period of time. So keeping in mind the upcoming trend of Smartphones, our company XYZ Inc. is taking an advantage to launch our new productSmartphone in market. The marketing plan we are employing depicts the strategies and techniques that we will use to get customers and to generate a solid revenue stream.

CURRENT MARKET SITUATION: As per the latest data from IDC, Nokia sold 28.3 million smartphones in Q4, 2010 while Apple sold only 16.2 million. In total, Nokia leads the pack for 2010 (sold 100.3 million smartphones) at a y-o-y growth of 48.2%, while Samsung has grown phenomenally well at 318.2%. Price Less than $10 $10-$70 $70-$100 $100-$130 $130-$170 $170-$200 Manufacturing brand Samsung htc Motorola Nokia LG Apple Service provider Unlocked AT&T Verizon wireless T-mobile Sprint nextel U.S.cellular

OPPORTUNITY AND ISSUE ANALYSIS: Following opportunities are there for our product: 1.XYZ's first smartphone launch. 2.There is strong customer demand for smaryphones . 3.less cost than Other brands. 4.separate pages for android and black berry phones. 5.Unlimited plans for android at $45 per month. Following issues are there: 1.Power efficiency issue about smartphones is one of the big issues for the applications which need to turn on radio often and for chatty purposes. 2.Password sprawl-It is required to state passwords for various applications and their renewal or challenges remain hanging for the user.It is so fragmented experience for the user. 3.Sandbox issue:The sandbox that an application operates in has several back-alley read/write access pathways to free-for-all data (e.g., the keyboard cache), thus creating opportunities for Trojans. 4.Cloakers and phishers-Some applications mean big business.phishers and cloakers will usually try to hack them.Current defenses are mainly non-technical e.g., the presence in the iTune store hinges on relationships between vendor, Apple, and the user community. They are not as effective in the bazaar style of application store.

OBJECTIVES OF THE PLAN: 1.To provide our customers a new product lines on smartphones. 2.To use mobile marketing to increase revenues and sales. 3.Providing irresistible solutionsand vibrant ecosystems. 4.Broadening geographic reach as well as their market. 5.Creating relevant and personalized services for better customer experiences. MARKETING STRATEGY: The new communication is a new dimension of cellular technology which goes beyong SMS,Internet,Roaming,IVRS etc.The new campaign will be as: 1.Best quality will be provided to have good customer relationships.with good quality,we can have a long run customer relationships. 2.Cost factor will be the primary factor for marketing.Cost will be maintained little lower than other brands,so that we can attract customers. 3.Providing customers a special scheme of coupons and gifts. 4.Our product will be launched in Indian markets.So that i canmake my product available in every corner of India. 5.Our company will Provide good customer services like 24x7 helpline,wide guarantee and warranty. 6.Company can provide their durable goods on Finance. 7.EMI services for new product will also be available. ACTION PLAN: 1.Cost of production will be kept low so that profit can be maximized. 2.Optimum utilization of resources will be carried out.So that wastages can be minimized. 3.Special motivation programmes for workers relating to their salary,incentives or bonuses. 4.Special equipment training will be provided to the workers for safety. 5.Supervision will be maintained in the company.

FINANCIAL PROJECTION: A forecast of future revenues and expenses for a business, organization, or country. For any business, the creation of financial projections will be a key aspect of understanding of the business will be viable or not. The financial projections and notes should be readwith in the conjunction and disclosure statements.The financial projection have been made by the management of debtors.

IMPLEMENTATION AND CONTROL: stepwise implementation of following steps: 1.planning in the organization a)planning of the product b)market surveys for the product 2.Organizing a)organize people in groups to perform tasks. 3.Staffing a)recruitment of new staff. 4.Directing a)direct effort of workers towards the goal of the company. 5.Co-ordinating a)promoting co-ordination amongst workers. b)good superior and senior relationships 6.Controlling Controlling and planning both go side by side,because it is not possible to carry out planning without controlling and vice versa.Controlling steps are as follows: 1.setting up the standards. 2.Measuring actual performance 3.Compare actual performance with standard performance.

4.Analysis of deviation 5.Taking corrective action.