Gini & Jony

Gini & Jony is Indias leading manufacturer of childrens wear, aimed primarily at three age groups infants, kids and youths from six months to 14 years. The company employs 2,100 people and manufactures 300,000 pieces each month. Gini & Jony has three brands including the premium range (Freedom Wear); GJ Jeans Unltd (casual wear); and the competitively-priced range (Palmtree). Distribution is through 107 Gini & Jony franchises, 116 shop outlets, 32 factory outlets, and 600 multi-brand outlets. The company also manufacturers under licence for other brands such as Levis and Benetton. HISTORY ABOUT THE COMPANY: small and humble beginnings in 1980, Gini & Jony has come a long way; It started with a Dream to build an empire in the realm of kids clothing; To build a Brand that would stand tall and outshine all others. Being Not Just Big But The Very Best The LAKHANI BROTHERS - 3 ordinary men who created the Gini & A Vision to offer the best in quality, the latest in fashion trends and the most comfortable in fit Quality Never goes out of Fashion THINKING BIG The success of Gini A Vision to occupy the pinnacle in kids clothing. Jony brand. They were three Ordinary men with an Extraordinary Vision. & Jony can be attributed to 2 golden words that is a daily mantra of the Lakhani Brothers Thinking Big. This mantra began way back in 1980 and continues even today1980sIn the early 80s, the organized kids wear category was almost non existent. Gini &Jony was one of the foremost brands in kids wear. That actually helped build the category of kids wear clothing . 1990s: A Decade of Brand Building Post liberalization the Indian Economy bloomed in the early 90s.A host of Brands began to spring up in the country. As this took place Gini & Jony took a Leadership role and dictated market & Product trends, for the rest to follow.2000 Onwards Gini & Jony today is way ahead in the market. It dominates the kids wear category in every aspect Quality Styling Designing Fashion trends Range of fabrics Today Gini and Jony is the top most brand in its category.

Retail Formats GINI & JONY Freedom Fashion It meets Kids' Lifestyle requirements, offering a variety of world class brands for apparels, shoes, accessories and more, all under one roof. Retail Formats Powering through with the Mantra 'Happy Style', Gini & Jony has brought smiles to many little faces. Ideal area requirement 600-800 sq .ft Retail Formats Ideal area requirement 500-700 sq. ft Retail Formats Value brand providing good quality and trendy apparels at an affordable price. It caters to a vast audience in tier 2 & tier 3 cities. Ideal area requirement 350 -500 sq. ft. Retail Formats A brand exclusively for Infants in the age group 0 to 4 yrs; with the best in Cradles, Shoes, Socks, Apparels and much more. The ideal area requirement for this outlet is 500-700 sq. ft 234 Exclusive Brand Outlets In more than 79 cities Presence in 201 Large Format Stores More than 500 Multi Brand Outlets Marketing & Promotions : 6-8% of Sales Bag to School Gift Voucher Schemes Branding activities and initiatives throughout the year Marketing Tools like National Local , Print , Cable , TV ,Outdoor ,Radio Events , SMS, CRM Activities , Events - Chak De Bachch, Press media advertisement, hoardings etc CRM Initiatives: Wonder world Club: A club membership for kids Exciting point system Amazing activities & offers Tie-ups Chak De Bachche SBI/Axis

BRAND EXTENSION: It has been the Pioneer of organized Kids wear segment in India. It has always been a Lifestyle Brand. It is known for its International Design and Quality Standards .And has a National presence in Customer Base FOOTWEAR: The freedom launch CMAI, Product Announcement The Loft, Market Launch Talent show Celebrities Fashion show Media

coverage USP of Freedom Footwear Pylon Sole for comfort and Shock Absorption- Largest Range in Multi Colour Pylon for Kids. Ergonomically designed and tested for growing feetSizing and structuring as per Indian feet Perforated, Lightweight Breathable Mesh for uppers- Tested against wear and tear Genuine Leather Lining for better absorption Reinforced Soles & Toe Caps for Toddlers Stitch out Construction

Brands of jinni and jonny

1. Gini & Jony Happy Style :Gini & Jony Happy Style is a niche mother brand of the Company. Positioning: Super premium. Key attributes :-Innocence, Happiness, energy and cutting edge style along with rich design and superior fabric Segments : Young customers belonging to SEC A, A+ section of society in the age group of 2 years up to 14 years. Price Point: Rs. 325/- up to Rs. 1345/-. Presence: Every premium large format stores, Malls & AClass Multi-branded stores across the country. The brand has pan India presence with Exclusive stores in high streets & malls. 2. GJ Jeans :GJ Jeans Unltd is mainly a denim-based brand Positioning:- As a premium offering Key Attributes:- Focuses on international styling & fits, innovative treatments and washes on denim fabric. Segment:-SEC A, A+ section of customers in kids wear segment, the Brand is focused on the kids in the age group of 2 to 14 Price point :- Range of Rs. 295/up to Rs.1295/-. Gini & Jony has an in-house research & development (R&D) team which is constantly involved in experimenting with various techniques on denim to develop exclusive attributes for companys products. 3. Palm Tree : Positioning: Mid-market product. Key Attributes: Affordable pricing without compromising on quality and style. Segment: SEC B+, B categories residing in the suburbs of A /B & C Class towns. Price Point: Price range between Rs. 175/- up to Rs.795/-, age group of 2 to 14. 4. Rocky S : Gini & Jony Rocky S makes kids clothes in the same style as their adult versions that are so popular with film stars, without sacrificing any of the spunk and funk that made the label so trendy. The products are available in print-size, medium, large and extra large kid versions, they are irresistible to the discerning parent. The whimsical patterns and cuts from one of the best names in Bollywood and international fashion. Style that lets your little stars show off their fun-loving and groovy personalities. Bold contrasting cuts and punchy colors

and textures make Rocky S a stand-out in fashion. Available in print-size, medium, large and extra large kid versions, they are irresistible to the discerning parent 5. Baby Dreamz : Gini and Jony has licensee franchisee for distribution of Puma Kids Wear in India. The product category is meant for the infant between the age group of 0 to 18 months. The product includes: Apparels, Cradles, socks and accessories for infants with the price ranging from Rs 150 to 500/-. The target audience is the Middle Class upwards.

Visual Merchandising: Trends have changed, and it is quite visible. Children, who were taken to parks and zoos before, are now coming along with their parents for buying their own clothes. So, the retailers who want to take a pie of the cherry should focus on attracting the attention of children along with their parents. They can thereby Capture the childs mind and the parents wallet. Kids exhibit considerable pester power while shopping for their clothes. Ginny and jonny does the visual merchandising by Window display In store Promo or Theme based Store Opening Season Brand based Offer based Large Format Stores Promo or Theme based Store Opening Change in Season Brand based End of Season Sale Offer based Large Format Stores

Award Advertisements (Press Campaign) 1st April 9 Health Related Advertisement 1st April New Arrivals Change Your Wardrobe --- 1st March GJ Belts Collection --1st March GJ Eyewear Collection --- 1st March GJ Jeans Launch Consumer Level --Mid March Sony Events / Campaigns - (From Late January 05 to Late February 05) Sahara M.P. Sahara U.P. Sahara Rashtriya Sahara Mumbai Zee News Star News NDTV 24 x 7 NDTV TV Hungama Promotion CD Album free with bottoms .Lifestyle Brand-G Tags, Carry Bags, Visual in Store carrying Awards. Best Kids Wear Hoardings for GJ Jeans City wise 1st March In Shop Visual Merchandise 15th Feb 28th Feb & J -The year of Brand Extensions Time wear Footwear Eyewear Sleepwear Fashion Jewellery Leather products Body sprays Toiletries

AWARDS WON : Gini and Jony has won several awards all over these years, Marjory for its strong branding strategies one of which is the Shoppers Stop Pinnacle Award Best Kids Brand 2004