119 Washington Avenue, 2nd Floor Albany, New York 12210 P 518- 462-3717 F 518-432-5902 info@nysota.org www.nysota.

org

Advertising/Vendor Packet
The New York State Occupational Therapy Association (NYSOTA) provides connections between New York State OTs and OTAs and businesses that serve the profession of Occupational Therapy. As such, we are excited to present you the opportunities enclosed. This information is also available on our website at http://nysota.org/node/270. This packet includes comprehensive information to assist you in making the decisions that best match your business needs.You will find all of our individual options across a broad variety of areas such as web advertising, newsletters, eblasts and webinars. Additionally, there are a variety of complete packages available to assist with your marketing. After reviewing this information if you have any additonal needs or idea that you would like to discuss but do not see listed, please feel free to contact NYSOTA headquarters or me personally. We would be happy to work with you to create a package to meet your needs. NYSOTA is a strong and well-positioned resource to meet your companys needs. Thank you in advance for your interest in and support of NYSOTA!

Dr. Claire Richardson, OTR/L, OTD NYSOTA Public Relations & Marketing Coordinator P 315-244-9937 E pr@nysota.org

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Conference-Related Business Partnership Packages

Platinum $1900
Conference vendor booth: premier location Full-page ad in conference brochure Company logo on conference bag Twelve months website advertising Four half-page NYSOTA News ads per year; 2 print, 2 electronic One set one-timeuse mailing labels Two NYSOTA EUpdate ads per year Two classified ad listings per year Six months website advertising Two half-page NYSOTA News ads per year; 1 print, 1 electronic One set one-timeuse mailing labels Two NYSOTA EUpdate ads per year Six months website advertising One half-page NYSOTA News ads per year; 1 electronic issue

Gold $1000
Conference vendor booth: enhanced location Half-page ad in conference brochure

Silver $750
Conference vendor booth: standard location Quarter-page ad in conference brochure

Bronze $500
Conference vendor booth: standard location Quarter-page ad in conference brochure

Want to be a NYSOTA Business Partner, but unable to exhibit at Conference? See p. 5!

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Annual Conference
This premiere, two-day event is held annually and moves throughout the state on a rotating basis. It is a key means of interacting with the members and associates. The conference boasts a minimum attendance of 200 professionals a year and reaches a broad spectrum of professionals, including OTs, COTAs, students, faculty and industry representatives. Additionally there are times during the conference when the public has is invited to attend the event and interact with vendors. Each year we ensure that there are multiple opportunities to interact with the attendees, some of the methods to facilitate this are as follows: Vendor booths located in break-out areas of conference Unopposed vendor time on multiple occasions within the event Tools to increase interaction such as a vendor raffle with vendor signature cards Advertising options on conference bags and in brochure Special event sponsorship opportunities such as the Presidents Reception and breaksout sessions Exclusive presenting time at the beginning of seminars

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Conference Opportunities & Pricing

A la cart options
Enjoy access to conference participants and members of the public, with periods of unopposed vendor time.

EXHIBITOR BOOTH AT CONFERENCE: $400

Full-page: $350

CONFERENCE BROCHURE AD
Half-page: $200

Quarter-page: $125

This is the premier social event of Conference. Special signage will be displayed during the event, with additional advertising on NYSOTA website and in the Conference Issue of NYSOTA News, providing further company exposure.

PRESIDENTS RECEPTION SPONSORSHIP: $1000

Select seminar(s) in which to give a 10-minute presentation prior to start of the course. Choose those as they match the priorities of your product/company.

CEU PRESENTATION: $250

For companies both attending and not attending the event, direct marketing items will be placed in conference attendee bags

CONFERENCE BAG DIRECT MARKETING: $200

Company signage positioned at break stations to maximize exposure.

BREAK SPONSORSHIP: $150

COMPANY NAME ON CONFERENCE BAG: $100

Company name listed on conference bags

Any conference website advertising will be posted on the first day of the calendar month following receipt of payment, and run for the duration of the purchased ad.

Ad Posting Policy

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Want to be a NYSOTA Business Partner? Unable to exhibit at Conference?

Heres a package for you!

Diamond-Level Business Partner $1500

Half-page ad in conference brochure

Twelve months website advertising

Four half-page NYSOTA News ads per year; 2 print, 2 electronic

One set one-time-use mailing labels

Two NYSOTA E-Update ads per year

Two classified ad listings per year

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Individual Marketing Options & Specifications

Although a variety of business partnerships are available, we realize that a broad package of options may not meet the needs of all businesses, and we have therefore priced each option individually. The various items are discussed below, with pricing included. In a final section at the end of this package the specifics of each items such as submission deadlines is listed.

Newsletter Ads

NYSOTA produces four issues of NYSOTA News each year, two in print format and two electronically as PDFs. Each issue is sent to all current NYSOTA members regardless of format. We have a variety of sizing options for the newsletter advertisements. Both print and electronic formats have the same ad sizes and pricing.

Ad Size
1/8 page (business card size) 1/6 page Quarter-page 1/3 page Half-page Full-page

Dimension
2.5x3 horizontal or vertical 3w x 3.75h 3.75w x 4.75h 2.5w x 9.5h or 3h x 7.75w 3.75w x 9.5h or 7.75w x 4.75h 8.5w x 11h

Price per Issue

$50 $75 $100 $125 $200 $400

NYSOTA News Ad Specifications:

Color: CMYK or grayscale Images with fonts embedded are preferred Format: .jpg, .pdf, .eps files preferred Resolution: 300 dpi at 100% All ads must be non-bleed

NYSOTA News Submission and Publication Dates

2012 Issue
#1 Electronic #2 Print #3 Electronic #4 Print

Ad/copy deadline
March 1 April 10 September 1 November 10

Estimated publication date

March 15 May 1 September 15 (tentative) December 1 (tentative)

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Individual Marketing Options & Specifications, continued

Classified Web Advertising
This advertising opportunity offers vendors the ability to convey information such as job postings or event listings. NYSOTA will work with you to place your ad in the most advantageous location on our website to maximize consumer viewing based on the content of the ad. Once ad and payment are received, orders are placed within one week of receipt, often sooner.

Classified Web Rates

One month Two months Three months Six months Twelve months $75 $130 $150 $240 $360

Classified Web Ad Specifications:

Maximum word count: 400 words Logos may be included as follows: - Max size: 150 pixels w x 78 pixels h - Resolution: 72 dpi - Color: RGB or grayscale - Format: standard .jpg, .gif; animated .gif; no flash files - Maximum file size: 35Kb

Button Web Advertising

This is a snappy and effective way to grab the attention of each person visiting the NYSOTA website. NYSOTA maximizes the visibility of ad buttons by including them on every page.

Button Web Rates

One month Two months Three months $150 $260 $300

Button Web Ad Specifications:

Max size: 150 pixels w x 78 pixels h Resolution: 72 dpi Color: RGB or grayscale Format: standard .jpg, .gif; animated .gif; no flash files Maximum file size: 35Kb

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Individual Marketing Options & Specifications, continued

E-Update Advertising
Each month, NYSOTA sends our members a snapshot of all association happenings in the form of an E-Update. Similarly, this can be a quick snapshot of your company with an active link to the NYSOTA website, or your company home page. Information is delivered in an attractive single sheet with a striking format and layout. Only one ad is accepted per EUpdate giving exclusivity to your advertising! Ads are accepted on a first-come, first-served basis. You can reserve a spot in the issue(s) you prefer, provided they are not yet reserved. Ads can be text-based, with an active link and logo, a classified ad or a graphics-based ad and must be received no later than the 15th of the month in which they run. E-Updates are transmitted on or around the 20th of every month.

E-Update Rates
One month Three months $150 $300

E-Update Ad Specifications:
Size: 150 pixels w x 400 pixels h Resolution: 72 dpi Color: RGB or grayscale Format: jpg, .gif; animated .gif; .png Maximum file size: 75Kb

Membership Mailing Labels

Having the ability to contact members directly can further enhance your other advertising efforts. Labels can be purchased for the general membership of NYSOTA or specifically the attendees at the annual conference. Additionally we can refine information as needed. For example, addresses of just OTs can be requested, rather than the membership as a whole. To protect the integrity of the association and its members, NYSOTA requires review of the actual content of any mailing in advance of the delivery of the labels. Please note that NYSOTA has a single-use policy in effect for each set of labels that are purchased.

Membership Mailing Labels Rates

NYSOTA members Non-members $125 $200

Discounted labels! Purchase four or more sets of labels and receive $25 off each set!
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Individual Marketing Options & Specifications, continued

Webinar Advertising

NYSOTA is a leader in the services that we offer to both its members and the vendors we partners with. One of our exciting new ventures is Internet-based learning in the form of webinars. Vendors will be able to insert a company-sponsored slide at both the beginning and end of a webinar. Webinars offer exclusivity to your advertising as only one ad will be accepted for each webinar.

Webinar Advertising Rate

Per webinar $100

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Special Events
Silent Online Auction
This is an exciting new venture for NYSOTA and promises to be an elite event through which will offer increased exposure to our vendors. Contributors will receive advertising opportunities on the auction site and in literature produced for the event. This event is wellpositioned to reach a broad spectrum of people, both within the profession of occupational therapy in New York State and beyond, as well as community members not routinely associated with the profession.

Gala Event

This is another exciting event for NYSOTA which is well-positioned to be a premier event of the calendar year for the association. It is anticipated that the NYSOTA Gala Event will be a night of glamour and glitz and will draw a wide array of professionals from across the state that are both directly involved and associated with the profession of occupational therapy. It is expected to be an environment that can highlight our vendors in new and exciting ways.

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NYSOTA Cancellation Policy

For advertisers needs to cancel any purchased business partnership or individual advertising option the following policies will apply: For individual advertising options, if the request has been completed by NYSOTA no refund will be given. If the request has not been completed a 50% refund will be given at the time of the request. For business partnership arrangements, requests for cancellation must be received 45 days prior to Conference to be considered for a refund. If less than 45 days remains no refund will be provided. If any of the individual components of the package have been completed, a prorating will be applied to the total price of the package before a refund is considered. Following a prorating, a 50% refund will be provided.

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