Complete

Chapter 1: Introduction
Chapter 1:
Introduction
1. Background 2. Project objectives 3. The data collecting method 4. Benefits 5. Action plan
6. Action plan
The J.I.T Transport project is based on current transportation industry in Thailand and Chiang Rai. This part contains the concept of the project, its objectives and benefits, the data collecting methods and action plan of the project.
Project Feasibility Study of J.I.T Transportation Company
J.I.T Transport project is based on current transportation industry in Thailand and Chiang Rai. This part contains the concept of the project, its objectives and benefits, the data collecting methods and action plan of the project.
1.1 Background
Transportation business is very important for running all kind of the businesses. It likes a core of business, transportation can help and support the selling and distributing activities of company to run a business more efficient and also important to companys ability to complete the market competition. In recently, there is a lot of competition of transportation business as we can see that there are many foreigner investors invest in Thailand. According Thailand Transport Portal reported that GDP of Thailand transport is 746.5 billion baths and annual amount of transportation is 505.8 million tons; 82.93% of road transport, 14.74% of water transport, 0.03% of air transport, and 2.30% of rail transport.
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Figure 1: The Domestic Transportation of Thailand 2010

0% 2% 9% 6%
Land Rail Canal

83%
Sea Air
Source: Thailand Transport Portal

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http://vigportal.mot.go.th/portal/site/PortalMOT/stat/total_about_transport/
Under the transport system of Thailand the most using transport way is road which is the highest ratio at 83% of all annual amount of transportation. In Thailand has highest percent of road transport because it proper with Thailands geography, easiness, readiness and low cost. In addition, In Chiang Rai there is not sea port that contact to other provinces sea ports and the weight of products are over load for using air transport. Moreover, there is no railway and railway station in Chiang Rai, so we cannot distribute agriculture products from this way. The overall perspective of Chiang Rai province is as follow;
Agriculture product of Chiang Rai in year 2010: In-season rice 693,880 tons Cassava 44,504 tons
Agriculture product of Chiang Rai in year 2011: 2
Off-season rice 344,583 tons Corn 293,491 tons Lychee 9,251 tons Pineapple 21,268 tons
Note: the information derived from the Office of Agriculture in Chiang Rai
Chiang Rai has a very high proportion of agriculturist that mean there are many large quantities of agriculture products in stock. This agriculture products need to be distributes to support the unlimited demand in the market. In general the agriculture products of Chiang Rai are distributes to other provinces in Thailand and also export to other country. For that reason the transportation business is very necessary for agriculturist in Chiang Rai. Furthermore, in the future there will be opening R3A transportation between China, Thailand and Lao, this would be benefit to transportation business to become boom and rapid growth.
http://www.chiangrai.doae.go.th/
1.2 Project Objective

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To provide the project feasibility of transportation business To study the market and the trends of transportation industry To calculate financial factors of this business
1.3 The data collecting method

We are going to use many methods in collection data. The methods we use depend on type of data as below:
Primary data Survey: We will search and focus on the demand of agricultural products especially rice. Moreover, geographic, the amount of agricultural production, and the risks of business will also be surveyed. Interview: We will directly interview to the owner of rice mill and owner of other agricultural products. Secondary data Internet Book Rice mill factory other agricultural factory
1.4 Benefit
Knowing feasibility of this project the researchers will understand how to start a business in real situation with real facts and reliable information. This will make us realize the risks, so we are able to avoid the problems or make the problems smaller. We can predict the upcoming problems from the information we have gathered. Knowing the situation and innovation of transportation business and understanding the demand of transportation agricultural products. Knowing the financial management of this business and be able to control over the process to have the maximize profit.
1.5 action plan

Figure 2: Action plan
Source: Own graph
Chapter 2: Industry Profile
Chapter 2:
Industry Profile
1. Nature of industry 2. Situation of Industry 3. Product & Service 4. Visions company 5. Missions company 6. Strategys company
This chapter contains detailed information of agriculture industry and its current situation. Another part is information of the business, including its product and service, vision, mission, and the strategy of the company.

This chapter contains detailed information of agriculture industry and its current situation. Another part is information of the business, including its product and service, vision, mission, and the strategy of the company.
2.1 Nature of Industry
Even since the past until today Thailand have been trading and exchanging products with various countries. Agricultural product is the main product that exports from Thailand and Industrial product and Petroleum are import products from other countries. So we can say that transportation is important to international commercial. Transportation business is a service business that provides a delivery product to the destination. There are two type of transportation; Domestic transportation and International transportation. Normally Thailand located close with the ocean, so we use water transport at most because its quite convenient and easy for transporting product. 3According to Port Authority of Thailand reported that There are 11,553 ships enter to the port in Bangkok Port and Laem Chabang Port in 2554. But we cannot use water transportation to transport the product in some countries because of those countries are not located closely with the ocean. Thence, we have to use air transportation in this case. For the road transportation we use this system to transport the product with our neighbors countries for instance; Myanmar, Lao and Malaysia. In the international transportation business there are three big companies; DHL, Logwin logistic and FedEx. Today technology pay an important role in transportation business, it has been developing to adapt for using with various business. Therefore, transportation business becomes to use the technology in form of gather information, equipment, machine and service. The result is high and rapid growth of transportation
http://www.port.co.th/pat/topic7/stat_02.html
business world market. So many companies try to use new innovation and technology of transportation system to satisfy local and international customers need.
Table 1: Volume of Inbound and Outbound International Freight by Transport Made
Source: Growth rate of transportation
Domestic transportation there are many way to distribute the product thought inside of country such as railway, road, air port and water, but the most using is road transportation. Thailand is an agricultural country; agriculturist has always been Thailands number one occupation, it is the most important occupation for Thai people. Thence there are large quantities of agriculture product that need to be distribute to other provinces of Thailand.
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According to Thailand Transport Portal reported that there are 348,773 of transportation
business entrepreneurs in 2554, all of them are transport by road. The product includes agriculture product, vehicle, petroleum, chemical substances and electronic devices.
http://apps.dlt.go.th/statistics_web/statistics.html (/ ( ) 31 )
Chiang Rai is an abundant province where an agriculturist is the number one of occupation of people. 5And the number of agriculture product that distribute from Chiang Rai by estimate 1,397,726 tons per years. So the transportation business is very important in Chiang Rai this business will help the agriculturists transfer agriculture product from rice
mills and famers directly at fields and distribute all agriculture products to Bangkok and perimeter. Therefore, our service is seem likely to be success and persuade to invest because as we can see from number of agriculture product that produce in Chiang Rai have many tons per year which around 1,397,726 tons. Moreover, from the estimate sale forecast it show that first year our service has sale forecast at 257,540 Baths. For the second years our sale forecast our run a business is 348,690 Baths which is respectively increasing from year 1 until year 5 at 505,640 Baths.
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Our distribution uses high way number 1 road for shipping the goods which pass
Chiang Rai Phare Phitsanulok Nakhonsawan from Rangsit will take Phaholyotin road 1, Bangkok. The total destination though Bangkok to Chiang Rai is 804 kilimaters
Figure 3: Map of road from Bangkok though Chiang Rai
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http://www.oae.go.th/download/document/trend51-52.pdf http://www.paiduaykan.com/76_province/north/chiangrai/transporation.html
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Source: Google map
2.2 Situation of Industry
At the present, Transportation business by land face the problem of gasoline price because the problem of decelerate in world economy that has effected to Thai economy. From the statistic of Ministry of Transport found that the most domestic transportation gateways that depend on the road are about 85 percent which is agricultural products, domestic animals, construction materials, fuel, and kitchen utensils.
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According to the prediction of Kasikorn research center, there are 426 million tons that transport by the road, from preceding the totally of last year is 428.1 million tons, so there is 0.5 percent was dropped from 100 percent in last year and expanding about 0.1 percent. So, the cost of gasoline problems seems not to be a main point for the road transportation. However, from these problems are given the advantages of Thailand because
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http://www.positioningmag.com/prnews/prnews.aspx?id=77844
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geography. So, it will be good opportunities for transportation business by road among these problems. Moreover, they will help Thailand has the opportunities to be the center of transportation in provincial which will be good affect to both of transportation business and economy. The mostly transportation and logistics facilitators in Thailand are SMEs entrepreneurs. From the information of information and technology center, OSMEP found that the transportation and logistics have total number of 102,222 entrepreneurs: 99.9 percent are SMEs entrepreneurs and 99.5 percent of all entrepreneurs are small business entrepreneurs. Its reflecting to limitation in development that will provide comprehensive services in term of capital, technology, and logistics knowledge, includes with network service providers. Moreover, also found the most entrepreneurs in transportation and logistics will be major for land transportation (not including train transportation). The percentage of all entrepreneurs in the transportation and logistics are 22.5, 36.9 and 20.5 respectively which quite almost are the SMEs entrepreneurs and the most products have transportation in Thailand is agricultural products, petroleum and miscellaneous.
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The Office of Agricultural Economics has estimated that the agricultural economics in 2008 would grow by 4.4 percent. 1. Farm prices received for the major commodities, i.e., rice, cassava, oil palm and maize were high enough to be conducive for the farmers to expand their production. 2. The world production of main crops, rice in particular, declined due to the natural disasters in many producing countries. Thus, there were greater demands for the farm commodities in the world market which caused rising in prices of the agricultural products.
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The demand of consumers is changing significantly and the need of being comfortable is increase, nowadays as the population is growing, thats why people who doing transportation is growing too. Even though doing transportation business having high risk but too satisfy the need of growing population, the investors still keep investing in this business.
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http://www.pantown.com/board.php?id=38167&area=3&name=board1&topic=861&action=view http://www.oae.go.th/download/document/trend51-52.pdf
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Also the price of slowly increase in agricultural products make the transportation business survive. Thats why farmer are using land transportation in deliver their products as they have low price. Thus land transportation is one the important logistics in a country.
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http://www.idis.ru.ac.th/report/index.php?topic=513.0 , http://www.aftc.or.th/itc/analyze_1_3.php
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Figure 4: Analysis of Domestic Transportation products in Thailand (2553)

Analysis of Domestic Transpotation products in Thailand (2553)
20,000 15,000 10,000 5,000 0 Rubber Corn Sugarcane Trees Rice Live animals Tapioca
Other
Other
Soil, rocks,
Construction
Petroleum
Metal
Mineral fuels
Household
chemical
Mineral
Sugar
Data Collect From:Information and Communication Technology Center. Ministry of Transport.
Source: Information and Communication Technology Center, Ministry of Transport.
The above chart shows the lists of demand of goods transfer in Thailand during 2010. As you can see from the chart that rice has the highest demand in domestic transportation and rice is the main things that our JTY transportation company focusing on. The demand of transporting rice is more than 15,000 this shows a good opportunity and chance for us to be able to do this business smoothly. The next goods that we transfer are corn. In this chart the demand is not so high but that does not mean there will be no demand. But the other chart is quite high, other means that any other agricultural products like pine apple, lychee, longan, etc. All of the products include corn, pineapple, lychee and longan will be the substitute of rice because rice is not growing in all season. Thats why we have to find the substitute for rice to maintain the profit of our company. The agricultural goods are what we going to delivery from Chiang Rai to Bangkok. As we dont want our trucks to be empty when coming back to Chiang Rai, we are going to fill
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http://vigportal.mot.go.th/portal/site/PortalMOT/stat/index8URL/
Miscellaneous
Animal feed
Fertilizer
Cement
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our truck with agricultural and construction materials like cement and fertilizers. From the chart the cement and construction materials is consider to be high. This will be very benefit for us as we do not waste money when driving back to Chiang Rai. The fertilizers are less demand but we still have a chance to delivery back because Chiang Rai farmers would need fertilizers for their plants.
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Figure 5: Road transportation
Source: Ministry of Transport, Forecasts by Farmers Research Center.
The graph above shows the growing of land transportation from 2552 to 2554. We can see that during those three years the growth of Thailand transportation is increasing continuously. The growth of percentage from 2552 to 2554 is 1-3%. It may look small but if we take a look at the number of tons per kilometer, well that it has increased from183, 000 to189, 000 which is quite a lot per tons. There are many reasons that make the transportation growth during those three years. In the start of 2554, theres amount of expanding in the quantities of transportation in Thailand from 2552 and 2553 because theres a support from agricultural industries that is
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http://guru.sanook.com/encyclopedia/
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also expanding more than what is expected. Moreover, the transportation of agricultural products is highly developed as the price of transportation has not changed much. And the markets of other consumers products are also expanded by the highly consuming of farmers as they have high profit too. The cause of little increasing of wages, interest of workers is benefit for people consuming and investing , thats why the transportation is keep developing as the graph shows above. From these information, we can sure our transportation company will developing too as the growth of Thailand is higher that will lead to the increasing of demand of using transportation.
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For the conclusion, in Thailand from all 9.9% of SME business, the business that doing transportation and logistics are 22.5, 36.9 and 20.5. Most of products those transport are agricultural products, petroleum and miscellaneous. As we delivery agricultural products, there are more chances for our company to survive. Moreover, rice that we mainly transport is the highest demand of transportation in Thailand and the growth of Thailand transportation is recently developing more and more which make us sure that in the future our JTY Company will make millions of profits.
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http://ttmemedia.wordpress.com/2011/06/
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2.3 Product & Service
Transportation is transport a product about agricultural such as rice, corns, soybean, cassava and pineapple etc. Our company has fast transport, on time and low prices than other companies, so our company as an alternative when customers think about transportation. Our company has service for customers such as; We service transport all types of agricultural products, construction equipment and agricultural equipment. We have a team that has experience working in transportation. We have insurance products of customers with the 1950 Asia Insurance Company Limited that lead company insurance products. We have team for coordinate with customers and ready to solve problems.
The key to success is the employees who care about the needs of our customers and offer solutions that can meet all customer needs.
The Service Trucks
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2.4 Vision
To be the number one of transportation business in Thailand
2.5 Mission
We will have a training course to train our employee by professionals in transportation before providing service to customer and use differentiate service to attract customer. We will have team for coordinate with customers and ready to solve problems. We have punctual transport and low price than other companies to respond market need. We have insurance products of customers. We will have willingness to take care customer as the same as they are family.
2.6 Strategy
Strategic management is a process that evaluates and controls the business in which the company is involved; assesses its competitors and sets goals and strategies to meet all existing and potential competitors. The strategy of the company can divide into 3 levels; corporate level, business level, and function level.
2.6.1
Corporate Level
In corporate level, we decide to use two strategies; Conglomerate Diversification and Stability Strategy. Both of strategy has specific unique that we think it could push the company to be success in market. There are two reason that why we use those strategy to compete with competitors. The first reason, we use Conglomerate Diversification to expand our customer target. The second reason, we need to maintain our service stability which tries to sell our service in order to meet the standard quantity that company set.
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The Conglomerate Diversification strategy that our company uses; we are a new business
which transport agriculture products so this means our company customer are agriculturalist. For the future after we improve the profitability and the flexibility of the company. We expect to appeal a new group of customer, expand the customer group. We will become to transport more product that not only agriculture product.
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Stability Strategy occurs when the external environment is highly dynamic and
unpredictable so sometime it is better to make no change or running and processing the business with caution. However, stability strategy is not a do nothing approaches but it can be designed to increase profits by improving efficiency in current operation. After everything become stable a company can continue run a business as normal.
2.6.2
Business Level
In business level, we use price leadership strategy to set up price. For the newly business we have to set price lower than competitors because there are a lot of competitors which have same target consumer. So we think the way to make competitive advantage to compete with competitor, it is using price leadership strategy which is a concern more about price of transport. Normally the agriculture product must be sent in large quantity in once time. So if our price of transport lower than competitors, it possible change consumer mind to use our service. Moreover, we are also concerning on safety and time during the delivering the product until end to consumer.
2.6.3
Function Level
Functional level strategy composes of human resource management, logistic management and marketing management. These strategies are supporting the strategy in business level.
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http://en.wikipedia.org/wiki/Diversification_(marketing_strategy) http://www.mbaknol.com/strategic-management/the-stability-strategy-in-management/
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Human Resource Management Human resource management has responsible for hiring the best employees and training employees in order to provide a good service. Human resource functional will concern about employment process. In the first when applicants are applying the job. They have to do the questionnaires which are related with their service perspective. The questionnaires can evaluate applicants which they have a good view about service or not, it will affect to provide a service to customer when applicants are employed. In addition, after applicants pass for the questionnaires test. The next step is checking profile or background of applicants that if applicants are going to be our employee, they need to have all the job qualification that company want to be. However, employees still need to get the training session to improving service quality and it is the way that prepares employees before going to provide service with customers. All employees are trained to improve a knowledge about transportation include with process of drive, maintain and check before transport to customer. Figure 6: Process of employment and improving service quality Conducting the questionaires to evaluate service perspective of applicant Checking profile and beckground of applicant which fit with job qualification in each positioning Training session
Evaluate employees after training session
Provide a good service quality to cusotmer
Source: Own graphic It is method which company is using to evaluate the employees after training session. As you can see from the figure above, this is a whole process that Human Resource functional concern about employee and customer who will got a good service from our company.
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Logistics Management The logistics management of the processes involved the planning, process and control, and including control of the organization. Its including data management and work about of money, storage of the product16, collection of the product and product distribution about agricultural. The logistics management is very important for us as we are a company that provides service by delivering. Company are focused on the effectively service and effectiveness by minimize the time and the mistaken during shipping, also enlarge the security of the goods before arrive. Delivery service will be best if we can send faster to minimize time and itll be effective if we can send to the right customer with right place, moreover, make the goods arrive safely17. It takes into consideration the needs and
satisfaction of customers important. The agricultural products can distribution by the various companies to use that control route travel deals Chiang Rai and have expertise to know the route well, but if customer is not satisfied in services of the company. The company will repairs and make the best of them. In addition, the logistics management and control of transportation from producers to consumers, our company is a company used to hire staff to help us in distribute of the product. Example, Nim See Seng Company is big company for transportation in northern part of Thailand.
__________________________
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http://dek-logistic.blogspot.com/2007/10/blog-post_9894.html http://www.logisticafe.com/2009/09/logistics-management/
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Marketing management As we are a new company that will enter a new market, first we need to have customers, so we are going to attract the customers by placing an interesting marketing plan through communication that can access everywhere, so that the customers can see the differences from competitors. To achieve that goal, we are going to start with finding customers, in finding customers we cant use the same types of methods as other business do like advertising, leaflet, posting posters18 because our main customers are the owners of rice and other agricultural industry, so well be the one that go in to our customer talk to them and attract them. Well find customer around Mae Chan because our company locate there and to get customer royalty from local business near our company. Another ways are advertise in local newspaper, local radio in Mae Chan, Chiang Sean and Mae Sai. Promotion is a very effective method to get attention from our new customers. For our very first promotion, we give a special promotion for new customers by offering special price, treat them well with services and responsibilities in order to gain their trust and satisfy them19. For events and experiences and public relation, we will become sponsor in Chiang Rai events and festivals like Flowers festival, Song Kran festival, etc as many people visiting the festivals, so that people will recognize us and we can building a good relationship with them, even that they may not be our customers but we can build our brand image. We also provide training for our employees before sending them to work to make customers feel comfortable in using our services and in order to make decisions quickly by themselves when problems occur. Although our company is logistic company, our main service is to deliver goods but we concern about the time, responsibilities and the relationship with customers for the long-term of doing business together. __________________________
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http://www.marketeer.co.th/inside_detail.php?inside_id=2950 http://www.nidambe11.net/ekonomiz/2007q1/2007jan02p4.h
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Chapter 3: Market Feasibility Study
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Chapter 3:
Market Feasibility Study

1. Situation of Industry 2. Product & Service 3. Visions company 4. Missions company 5. Strategys company
Study on agricultural related environment, competitor and customer, to see the feasibility of the project. Then set the market target and position for the company and set strategy using STP analysis and marketing mix strategy.
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Study on agricultural related environment, competitor and customer, to see the feasibility of the project. Then set the market target and position for the company and set strategy using STP analysis and marketing mix strategy.
3.1 Market Analysis
3.1.1
General Environment Analysis
Political Government has policies to be regulations concerning the transportation by truck. Mechanism is important contribution in increasing the ability for managing transportation. And increase its ability to competitiveness of shipping trucks in Act. No person shall take a vehicle with strong or dangerous conditions or cause damage health to users or the public. Laws concern the transportation, including in the truck has the engine gases, dust, smoke or noise exceeds the threshold, the law requires the use of the highway. In addition, the constitution in Kingdom of Thailand BE.2550 has approved of surveillance and process of a inspection public participation of the
public in principles Permission are
of monitor,
environmental
quality. the
submitted by the
hearing is to
determine
mechanism of decision-making process of government to respect the equity of the public and public hearing is not to promote, but the public hearing is permissions receive the benefits and lost benefits . The Constitution also provides the privilege freedom of person to travel, communications and transportation in the channels are available for trucks 1 channel
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specifically which limiting the privilege and freedom of person user car other materials Constitutional Law supports and also necessary to give a benefit to recognize and comments. The environmental quality manage should be more reason to use the results to the
public, and have seen the problems in defining public correctly in a democracy.
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http://www.otp.go.th/th/images/stories/7-projectotp/2550/12/Technical%20Reports/C6.pdf
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The development routing Specials for truck and management systems to be connect the transportation many forms. So should be consider the private sector with the benefit of all sectors involved to prepare a public hearing on the project to provide
a routing specials truck as well. Therefore, there are also available problems about prices goods and other agricultural goods extension office to determine the increased rate. The government will provide continued support for agriculture. Problem to political issues that affect every business are problem about oil that affects the transportation business and business owner about agriculture to have their truck. If prices for oil higher than the cost, while commodity prices remain the same, which enable farmers to reduce their cost. The effect of price oil uncertainty cause difficulties in transportation goods resulted in severe shortage and goods not enough to satisfy customers. Agricultural business must rely on suppliers to transport and the customer sometimes, if suppliers cannot supply in sufficient quantities for the needs of markets or customers. The damage to the business enough likes the heart of the business activities due to the lack of transportation
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Economic Transport services are at the heart of the Thailand economy in transport goods. Now, government is strongly supporting agriculture. For examples, the government provides policy to guarantee higher price for rice increase in the market for agricultural products to develop their business to high levels and cognizant of the country, view from GDP of the transportation of agricultural has increased because people are interested in cultivate result from to guarantee price of product.
Table 2: Gross Domestic Product (GDP) of Thailand in 1991 - 2007
17 Source: Office of the National Economic and Social Development Board Prime Minister's Office.
The change good political in the future, ready to operate efficiently and business can respond the needs of the people truly can be driven GDP of Thailand and help Thailand's economic growth have high. According to Kasikorn Research, in 2010, previous years product price is the motivation for agriculturists to increase the production and the price of agricultural products is in a good rate, especially the price of rice and sticky rice, which has increased from last year, due to the increased demand in consumptions.
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In contrast Thailand have to concern
about climate change and policy of government then Chiang Rai is considered an area with optimal climate for cultivation, with sufficient rain and good soil; it can increase the agricultural production. However, this depends on the climate for each year; the climate change effects to amount of products are decline impact from nature disaster while amount of products, so demand of transport of products may be decreases
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http://logisticscorner.com/index.php?option=com_content&view=article&id=734:-gdp&catid=65:transport-statistics&Itemid=78 18 http://www.positioningmag.com/prnews/prnews.aspx?id=77844
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K-Research holds the view that transport sector operators should take advantage of the opportunities offered by economic routes within the GMS (Greater Mekong Sub-Region) and BIMSTEC (Bay of Bengal Initiative for Multi-Sectoral, Technical and Economic Cooperation) schemes . Over the short-term, emphasis should be placed on transport efficiency, cost saving measures, market expansion to acquire new customers and the implementation of effective business synergies. In the end, truck operators should brace themselves for liberalization in transport and logistics. Focus should be on the use of NGV, pooled funding for investments into new transportation and logistics technologies plus greater transport within the GMS and BIMSTEC member countries.
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http://www.kasikornresearch.com/TH/Pages/Default.aspx
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Social According to department of agricultural extension, Chiang Rai has 1,255,387 populations, GPP for the year 2006 is 50,093 million baht, increased from the last year by 9.38%, and revenue per person is 38,332 baht per year. Main business is agriculture (31.03%) and this year trend unemployed rate higher more than 1,000,000 persons then they will return to agriculture.
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The effect from general environment for agriculture is the main factor that
affects to transportation business because if a population majority interest in the farming, the number of agricultural products has increased as well. Resulted in the transportation business will be given the opportunity in growth and expend business to other province and to other country. Social changes may have a major impact on business:
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The number of privacy truck in agricultural field is rising causing our business has less opportunity to get more customers because they have their own truck to transport their products instead of our business. Societys habits and tastes are changing. People are more aware of the importance of the environment and becoming green consumers. Green consumers prefer goods and services that are environmentally-friendly and which have less impact on the environment.
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http://www.kasikornresearch.com/TH/Pages/Default.aspx http://www.thetimes100.co.uk/downloads/firstgroup/firstgroup_13_full.pdf
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Technological For Transportation Businesses, technology is essential to continually developing new technologies to provide the best solutions for the market place. Intelligent companies find out what the most appropriate technologies are for their businesses and use them. This is particularly true in transport. A good example of this is in the provision of business is GPS technology. These technologies provide better accessibility for checking where products are and to forecast the time when the products arrive to customers.
Figure 7: CO2 emissions from different transport modes
Source: MBA Publishing Ltd
This picture shows the CO2 emissions from different transport modes per kilometers. If, in the future have high technology to reduces the amount of fuel used, reduces CO2 emissions and means less impact on the environment. Other technological solutions include the use of prepaid Smart cards to make payment on buses easier and faster.
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http://www.thetimes100.co.uk/downloads/firstgroup/firstgroup_13_full.pdf
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3.1.2
Competition Analysis
Customer Analysis Our company runs a business of transportation which emphasize on agriculture product. Chiang Rai province has most population which has occupation of agriculturist; there are many agriculture products in each year. Especially in raining season there are high quantity of rice and corns. In Chiang Rai our customer is agriculturist; we will send a truck to their farm for loading rice and corns. According to the Office of Agriculture provincial in Chiang Rai reported that Chiang Rai cultivate corns about 293,491 tons per years, soil bean 7,123 tons, In-season rice 693,880 tons, Off-season rice 344,583 tons, tomato 44,504 tons and pineapple 21,268 tons.From the information can show that there are large quantities of agriculture product h in Chiang which need to transport. Customer will cover the area of Mae Chan, Mae Sai and Chiang Saen so all of this area is the top of cultivation in Chiang Rai.
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Table 3: Number of truck uses in transportation in 2004
Source: Statistics Department of Bureau of Land Transportation

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http://www.logisticsthaiclub.com/index.php?mo=3&art=270125
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According to Department of Land Transport showed that The truck that uses most in
transportation is truck (10 wheels) which has 266,975 trucks per year and the vehicle that uses least is trailer which has 33,174 vehicles per year.
Figure 8: The percentage of using truck by rice mill and Transportation Company
Percentage of using truck

Rice mill Transportation company
40% 60%
Source:
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However, rice mill also have their own truck to shipping the goods but however, in
high season of rice there will have a lot of paddy rice. So the trucks that rice mill have will not enough to cover all demand of paddy rice that need to transfer then, they need to use transportation company. We can analyze the percent of using truck by rice mill and Transportation Company as follow. Rice mill 60 percents and Transportation Company is 40 percents.
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http://www.logisticsthaiclub.com/index.php?mo=3&art=270125 chiangrai.dlt.go.th/office/plan/5411%20plan%20bus.pdf
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Competitor Analysis As a survey in Chiang Rai around the area of Muang district there are 3 olds companies and have high experiences of transportation. And each business they have their difference customer group.
Kaseamsap Transport
Note: Warehouses of Kaseamsap Transport
Location This business has been running a business for 20 years of foodstuff distributor. This business located in Pa O Don Chai, Muang Chiang Rai district, Chiang Rai near the Wat Rong Khun temple. It is a big business, open area, has big warehoused which beside the office. There are Pick-ups, trucks and trailer that use for distributing the products; all of them are using gasoline. Each truck has responsible for one person, distributing 2 times per day and use 5-6 of trucks per day. And each truck has GPS system to ensure that where the trucks actually are. This is a family business, the owner is a father, and two daughters, controlling and cashiering in the office.
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Service detail This is a foodstuff distributor in Pa O Don Chai, this business have to competing with other company in order to offer a lower price of delivery product than other that called bidding almost products are from Sahapat group and Unilever companies. About market share 80 percents of product bidding from big companies and 20 percents of agriculture product. Food products are distributing to various supermarkets and convenient stores in Chiang Rai. About a service charge, it depends on quantity; large quantity it charges by truck and low quantity it charge by weigh. This company is not quite emphasizing on agriculture product but they emphasize on food products. And the profit is about 10 millions bath per year.
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Tiger Transportation (Payak Khonsong)
Note: Warehouses of Tiger Transportation
Location This is another transport business that has a lot of experience and famous. This company has been established for 15 years. It locate in San Sai, Muang Chiang Rai, they also have another branch in Bangkok at Phutthamonthon Road 2. In Chiang Rai this company is shared the area of office and warehouse with SCG company. This company has trucks and trailers around 200. Each truck has GPS system, car insurance level 1; about 80 percents are using NGV and 20 percents using gasoline.
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Service detail This business goes directly to rice file or customer warehouse to carry and loading the product. In Chiang Rai a company is transport 50 percents of agriculture produce (rice and corn), 30 percents of store equipment and 20 percents is other kind of product. In Bangkok normally when the truck delivery product in Bangkok at Phra Pradaeng and Paed Ril they need to load and carry some product from Bangkok to Chiang Rai. Those products almost are 45 percents of iron and construction equipment, 45 percents agricultural equipment and other 10 percents. There are 20 trucks and trailers distribute the product per day and for some truck that have to deliver the product to Bangkok, it must spend 4-5 days for coming back. This company has high standard and quality of transport and also in drivers. All drivers that were recruited by company have driving licenses and have minimum driving experience not less than 5 years. Moreover, the company provides a product guarantee during the transporting. If there are any problems with customers product the company will responsible and pay for that worst about 2 million to 4 million baths. About service charge it depends on type of product and destination. This company also takes advantage from R3A, they are transporting to China that has destination 5 kilometers from Thai border and a profit is about 100 millions baths per year.
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Nim See Sang
Note: Warehouses of Nim See Sang Location This company is quite well known in transportation business, they have many branches in Thailand and in Chiang Rai as well. Located at Phahonyotin road, rob wieng, Chiang Rai. It locates in urban area where have many people pass and use that road. The business has been running for 40 years, for first time this company was transport fresh fruits but today a company become a big one of transport goods to many provinces in Thailand and in Bangkok as well.
Service detail Nim si seng transport has office in rob wieng and their group of customers is in Mae Lao, Mae Suai, and Wieng Pa Pao. They provide a convenient for customer by sent a track or trailer to customer farm but almost are agriculture product that company goes directly to load goods another product such as parcel post the customer will come to office by themselves. The customer can divide into 3 group; consumer product 60 percents, agriculture product 30 percents and other 10 percents almost of those goods distribute to Bangkok because there has a lot of demand of product of agriculture product and about the price its depend on distance. The product that transport from Chiang Rai to Bangkok almost is agriculture product, and product from Bangkok to Chiang Rai is consumption goods. The highest and lowest goods
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that transport is difference that depend on season, but the most transport in winter season. A company has lot of trucks to serve a service, pick up, trucks 6 wheels, truck 10 wheels, and trailers. About the service charge a company charged by per truck and per kilograms also. For a service charge per truck its cost at 1,000 baths and per kilograms is 1.5 bath. Lastly a profit is about 15 millions baths per years.
Rung Thaworn Khonsong
Note: Warehouses of Rung Thaworn Khonsong Location This is a transport business that well known in Chiang Rai which has been established for 15 years. The owner said that he continues a business from his father. This company located in San Sai, Muang Chiang Rai where across from Payak Khonsong. Nowadays there are 20 trucks and trailers in company but only one truck that uses NGV. Each trucks and trailers also install GPS system, and have car insurance level 1.
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Service detail This business almost 80 percents transport mineral ore and 20 percents for other such as canned food and dry crop product. This business buys a concession of public service from Siam City Cement Public Company which has 5 years for each contraction. They go to load mineral ore at ore mine of Siam City Cement Public Company and then transport to Chonburi province. There are 6 trucks deliver ore to Chonburi per month. About pricing of service charge Siam City Cement Public Company will set the price for each round which depends on price of gasoline. This company has no office in other province but if other customer from other province needs to send canned food or dry crop product, they have to inform office in Chiang Rai before and after a truck releases the ore in Chonburi. Then they will go to loading that product from other customer to Chiang Rai. About a profit this company has profit about 10 millions baths per year.
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Analysis of Competitors
To summarize the characteristic of each company to know what each company is good in;
Kaseamsap Transport The company distributes goods from Sahapat group and Unilever companies by bidding. The most target market of this company is supermarket and convenience store in Chiang Rai so, it means that a company emphasizes on food product but not quite emphasize on agriculture product. Therefore, it can estimate the percent of each goods distribute as 80 percents of food product and 20 percents of agriculture product. The key made this company success is this company is biding goods from famous industry of Thailand and Kaseamsap Transport is only company in Chiang Rai that possess the transport goods from Sahapat group and Unilever companies.
Figure 9: Show the percent of Kaseamsap Transport shipping goods
Kaseamsap Transport
Food Agriculture product
20% 80%
Source: Own graphic
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Tiger Transportation (Payak Khonsong) The company is well known in Chiang Rai and has high quality of service and shipping because all drivers have to recruits from company and have minimum driving experience at least 5 years. The company looks further in the future by shipping the goods to China border by uses R3A road. The percent of products that Payak Khonsong distributes is 45 percents of iron and construction equipment, 45 percents agricultural equipment and other 10 percents. This means that a company emphasizes on construction equipment and iron but less emphasize on agriculture product. The key made company success is quality of service; the first thing of service business is a service mind, they concern consumer satisfaction. The second is good respond to customer want, means that when customer want to send goods to Bangkok a company truck always available this is a maintain customer strategy.
Figure 10: show the percent of Payak Khonsong shipping goods
Payak Khonsong
Construction equipment Agriculture product 10% 45% 45% Agriculture equipment
Source: Own graphic
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Rung Thaworn Khonsong This company distributes mineral ore by buying a public concession from Siam City Cement Public Company. About the percent of each goods this company ship is 80 percents of mineral ore and 20 percents of canned food and dry crop product. The company emphasizes on mineral ore but not emphasize on agriculture product. The key made Rung Thaworn Khonsong success in this business is they are the only one company that posses a public concession of Siam City Cement Public Company to transport mineral ore.
Figure 11: show the percent of Rung Thaworn Khonsong shipping goods
Kaseamsap Transport
Minetal ore canned food and dry crop product
20%
80%
Source: Own graphic
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3.2 STP Analysis
3.2.1
Segmentation
Figure 12: Segmentation of our company

Rice mill Rice Wholesaler Agriculturist Firm
Corn
Tapioca
Pineapple
Soybean
Construction materials
Agricultural equipment
Source: Own graphic
This company set the segmentation from customers who use the service both Bangkok and other province. The first segmentation is customers use service to Chiang Rai there are three kind of customers: Firstly, partner to use service when truck not enough is rice mill this segment about 50% of all transport structure in Chiang Rai or 1,038,463 tons divide 2 part is In-season rice 693,880 tons, Off-season rice 344,583 tons in the year 2553-2554.
26
There are
growing rate increasing every year because there are many factor to affect them such as increasing of agriculture product price to make people interest in transport the rice to Bangkok even more. Moreover, the number of rice mills in Chiang Rai has increased every year. However, the transport of rice to Bangkok is still insufficient for the need of the product has increased. So, The Transportation Business still has important to partner in transport rice. Secondly, wholesale about agricultural products who want to use service with large size for
26
http://www.oae.go.th/download/document/trend51-52.pdf
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transport products to other provinces about 30% of all transport structure in Chiang Rai by products divide many part such as Corn 293,491 tons, Cassava 44,504 tons ,Pineapple 21,268 tons and etc depend on business of wholesale. Next segmentation is agriculturist to have farm of them and want transport agricultural products to other province about 20% of all transport structure in Chiang Rai. The second segmentation is customer use service to Bangkok there are two kinds of customers: Firstly, Construction Materials Company use service transportation when company have order from Chiang Rai or North of Thailand about 70% of all transport structure to have need in transport. In addition, wholesale about agricultural equipment about 30% of all transport structure because agricultural equipment have important in agricultural of farmers in the north of Thailand and wholesale use service transportation when order from agriculturist or agricultural equipments shop for reduce cost in order.
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3.2.2
Target Figure 13: Targeting of our company

Rice mill Wholesaler Agriculturist Firm
Rice
Corn
Tapioca
Pineapple
Soybean
Construction materials
Agricultural equipment
Source: Own graphic
The red area is the target of the company. The target of our company is rice mill because economic structure of Chiang Rai focuses on the agricultural sector. The major crop of the Chiang Rai is rice by cultivation of rice 2 times a year and the amount of rice year 2549 is 1,080,151 tons and year 2550 is 1,149,194 tons, so there are growing rate of agriculturist is about 6.01%.
27
Moreover, it trends to continue increasing every year in which
there is many factors to affect them such as increasing of agriculture product price, government help agriculturist to guarantee agriculture product price for the motivation for farmers to increase crop yields. As a result, number of rice mill increasing every year. According Industrial Office Chiang Rai, In 2550, while 137 factories, have invested 1,386 million Baht but in the present rice mill have all 1,146 factories.
28
27 28
http://www.oae.go.th/download/document/trend51-52.pdf Industrial Office Chiang Rai
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This project set up target of agriculturists into two segments. The major target is rice mill to be partner. This group customers are very important to use the service because have contract to do business throughout the year in use service of truck to transport rice, if truck of the rice mill there is not enough. The minor target is the general rice mill. All of our targets need to use service transport of our company. Moreover, our company have set low price in service transport, so the rice mill can reduce cost of transportation.
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3.2.3
Positioning Figure 14: Position of company
Source: Own graphic The J.I.Y Transportation Company is position on best service and low price. The opportunity that is the key to success of our company is low price because customer of company the most is business to use service transport for delivery agriculture products to retailer or wholesale in other provinces. Moreover, many customers want to reduce costs such as cost transport. The key transportation business is the ability to deliver products on time to customer and trust is important, if customers to trust that customers send products with Transportation Company will not be damaged. There is more difference than competitors that much of competitors are charge of transport have high price. On the other side, our company has promotion for customer to transport products with us. Therefore, the company has opportunity at this point to positioning to get maximize benefit. Moreover, the next key position is the best services; it has more influence to effect to our sales. If the company has good quality of service to our customer, they will become to regular customers too. Even though, The J.I.T Transportation Company provided many service to increase satisfaction to our customers such as give information to our customers and advice how to solve their problem or general problem, trained employees to serve customers, deliver products on time and have call center service for serve customer.
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3.3 Marketing Mix Strategy
3.3.1
Products & Services
Our transportation company provides intangible product through logistics thats on time and safe from Chiang Rai to Bangkok and from Bangkok to Chiang Rai. We have delivery any products like agricultural products and equipments, constructing materials and parts of automobile materials. We start our business with 10 trucks. As our company delivery any products, there will a risk in no steady of customer, so we decide to focus on agriculture products because our company located in Mae Chan which is near Chiang Rai that is popular for fruits and vegetables in any seasons. In all of the fruits and vegetables, we mainly focus on rice as the rice industry send rice in large to Bangkok. For the larger rice industry, they have their own truck to delivery but they cant delivery all the big amount at a time so they would hire outside company to delivery for them, thatll be a good opportunity for us and for small rice industry that doesnt have truck we can provide a full service delivery for them. We have to deliver goods to Bangkok often, thats why we will buy a place at Bangkok to locate the branches of our company to be more convinces for our customers in Bangkok too. From Bangkok we also deliver any products but we will more focus on agriculture equipment and fertilizers which are ordered by the farmers in Chiang Rai. Additional services from our company are: the call center to our company that the customer can ask about the company, the price of one time deliver or ask for advices, next is the free service t for the guests or customer who visit us like free drink and snack or snow tower. If you are sending valuable or important parcels Registered Post gives you an added level of security. They include proof that the article was sent, proof that the article was received, a signature is obtained on delivery, compensation for loss or damage of the article.
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3.3.2
Place
Our company is transportation business that should have a way of getting the service to the consumer and how easily accessible it is to consumers. Our main target customers are the agriculture business and rice industries. There are many of rice industries in Mae Chan, Mae Sai, Chiang Saen, Nang Lae and hill tride. 1However our company chooses to set up the business place at Mae Chan because Mae Chan is located within center of that Mae Chan and Chiang Rai; it is also the passing line to go into town center or fresh market. So it is the opportunity that there are many our target pass our company and our has interesting logo that will get attention of the customer who are passing the road because our company also locate near the main road (Phaholyothin road) side. The place of our company have 5 rai 3 ngan 25 square wah and it is big enough for keep our trucks because our trucks have up to 10s. That location also have road passing through the front of our place and that road can passing to Chaing Saen by right turning to. The picture shown below is the map preview to our company,
Figure 15: Location of TB transportation business
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Road front of our company
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However, our company is only one transportation company around this area, so no need to worry about the competitor near there. We use the segmentation strategies for consumer markets of geographic variable such as region, Urban and market density. Most of agriculture industries in Chiang Rai are in Mae Chan, Mae Sai, Chiang Sean, Nang Lae and hill tride. Most of the competitors are located within town so our company has much more opportunities to reach customer need and want because most of agriculture products or companies live outside of the town. So that, we predicted to buy more trucks in suitable amount of services in our company that sufficient demand of customers at the first period. The next period, the company will increase number of service for support increasing demand of customer. Company also located the offices at destination place such as Bangkok.
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3.3.3
Price
Price plays a number of important roles in a market economy. Price influences both consumer and producer decisions and acts as a signal in the marketplace. We use price leadership strategy to set up price. For the newly business we have to set price lower than competitors because there are a lot of competitors which have same target consumer. So we think the way to make competitive advantage to compete with competitor, it is using price leadership strategy which is a concern more about price of transport. Normally the agriculture product must be sent in large quantity in once time. So if our price of transport lower than competitors, it possible change consumer mind to use our service. Moreover, we are also concerning on safety and time during the delivering the product until end to consumer. There are 3 main routes from Chiang Rai to Bangkok and its necessary to use the common way for transportation. The routes contain the province such as Bangkok, Nakhon Sawan, Phitsanulok, Phrae until Chiang Rai and the distance is about 804 kilometers along the Paholyotin road. We have two strategies of service by using different fuel. First, for the regular job order we used NGV gas and it took about 261.04 liters from Chiang Rai to Bangkok price 700 per ton for our regular service. Second, the special job order (more quickly) by using Diesel fuel and its price about 987 per ton but our company only price 950 . The reason that we need to used fuel oil because there are lack of NGV gas in Bangkok and it hard to find. So the special job order is occurred. However, our price is variable based on the petro price, if the petro price rise, the price must be changed.
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Table 4: Used of fuel cost different provinces

Province Distance Kilometer Price of NGV per-km (2.68 ) Pathum Thani Nakhon Pathom Samut Prakan Chon Buri Nonthaburi Samut Sakhon Nakhon Nayok Ayutthaya Ang Thong Bangkok 803 km 827 km 848 km 924 km 809 km 864 km 838 km 749 km 735 km 804 km 700 720 737 804 705 753 729 651 640 700 Price of oil per km(2.15) 950 977 1,002 1,092 957 1,021 989 886 869 950
Note : The route of Phahon Yothin
Table 5: Service Cost (from CR to BKK)

Truck capacity NGV cost Price of service 700/ton 12.5 ton + 6 ton (18.5 ton) 1,957.8 12,950
Note: NGV 7.5 baht / kg
Table 6: Service Cost (from CR to BKK)

Truck capacity Diesel fuel cost Price of service 950/ton 12.5 ton + 6 ton (18.5 ton) 13,034.58 17,575
Note: Diesel fuel 29.49 baht/lit
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3.3.4
Promotion
Promotion is key factor to communicate with our target market. Our basic promotion is advertising, public relation and sale promotion. First is advertising, our purpose of advertising is to inform or persuade our targeted audience to use our service, visit a location, or adopt an idea. Well advertise in radio, spreading leaflet and poster and use car advertisement that will spread news through Chiang Rai, Mae Chan, Chiang Sean and Mae Sai because those place are the place that most of our target customers will be. To be more effective in our advertising, we will go in and represent our company to our target customers who are owner of rice and other agricultural products. Public relations tools are effective in developing our company attitude toward the society and can enhance the credibility of a product. Public relations activities have the drawback that they may not provide an accurate measure of their influence on sales as they are not directly involved with specific market. Well also ask the customers feedback or some advices about our service by using questionnaire and interview to check that our service meet their satisfaction and change according to the customer behavior. For the sales promotion, we provide special offer for being member of JIT Company. Every month if our members customers used our service five times, we give one round for free transportation. We will have our customers to collect the points and well have special discount at the end of years like we will reduce the transportation cost for 10 to 30 %. Moreover, customers who are being members have a chance to win our lucky products like fertilizers, agricultures materials and gold.
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3.4 Sales Forecast
Our company forecast that the sale volume depend on the agricultural area, number of customer in Chiang Rai and Bangkok and time period of service of each product in each year, therefore, according to department of agriculture of Chiang Rai reported that Chiang Rai has the biggest percent of area that cultivate rice and following with corn as show in a picture, there is 1,220,242 rai or 60% for growing rice, 431,526 rai or 21% for growing corn and 358,903 rai or 19% for other. The total is 2,010,671 rai.
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Figure 16: This analyze by our group by uses data from Office of Agricultural of
Economics.
Rate of business in Chiang Rai

Other 38%
Agricultural 30%
Restaurant 3% Manufacture 4%
Retail Wholesale 20% Construction 5%
Source: Ministry of Agriculture
From the picture the largest area of agricultural is 30 percents of all area of Chiang Rai. This means there are large quantities of agriculture products that include sticky rice, or paddy rice, brown rice, pineapple, cassava, lichee and corn. Therefore, agricultural sector has a largest percents if compare with other sectors so we consider that we will transport agriculture product as a main product.
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http://www.oae.go.th/download/document/trend51-52.pdf
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From Chiang Rai the product that almost sent to Bangkok are agriculture products because Chiang Rai has many agriculture products. Bangkok is a place of manufacture most product that people in Bangkok need is rice, vegetables and fruits, so we divide group of customer into 3 groups; rice mill, wholesaler and agriculturist. Moreover, Chiang Rai is a land of agriculture; in contrast Chiang Rai needs some product like agriculture equipment and construction equipment to use in construct building. Furthermore, Chiang Rai is developing economic which focus on expand market and economic to Lao and china by use R3A road. So we might gain advantage from this because there will be a lot of new building occur. So that means the demand of construction equipment is higher. We will transport construction equipment from Bangkok to Chiang Rai to fulfill the demand.
Figure 17: Number of customers in Chiang Rai
Agriculturist 20%
Number of customers in Chiang Rai
Rice mill 50% Wholesaler 30%
Source: Own graph (Percent of number in Chiang Rai)
From a picture show that rice mill has highest percentage which takes 50 percents of customers, Wholesaler is only 30 percents and Agriculturist is 20 percents. According to the agriculture product that our company serves is a seasoning product. Rice is a seasoning product which harvest In-season rice during in November until January and Off-season rice is March until May. So, as the result we analyze that we transport rice most which is around 6 months for transport In-season rice and Off-season rice. Therefore the rest of months we will transport fruit.
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As most population of Chiang Rai has occupation of agriculturist then demand of construction equipment and agriculture equipment are higher. Nowadays a number of agricultural equipment that needs to transport to Chiang Rai is 70 percents which divide time period of transport into 2 times by forecasting time in the future of do agricultural before 2 months of In-season rice. We will transport equipment which use in In-season rice in February until June and Off-season rice in August until October. Moreover, the rest of time that we are not transport agriculture equipment, we will transport construction equipment instead. Furthermore in the early future this number will be increase because first, there will be a new road construct between Lao, China and Thailand that road is R3A. The result is increasing the demand of construction equipment to construct that road. Second, we expect that there will be construct more building in both central and suburb to support that R3A project. So we focus on transporting construction equipment to Chiang Rai.
Figure 18: Number of customer in Bangkok
Number of customer in Bangkok

Construction company 30%
Wholesaler( agriculture equipment) 70%
Source: Own graph (Percent of number in Bangkok)
A Number of customers that we transport products from Bangkok are as follow; there are 70% of Wholesaler (agriculture equipment) and 30% of Construction Company because Chiang Rai is agriculture and have time for cultivate 2 times is for In-season and Off-season so, agriculture equipment market is grown more than Construction equipment market.
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Figure 19: own graphic (Time period services during a year)
Source: Ministry of Agriculture
From a picture show the time of period of transportation agriculture products; we use this picture as a based to analyze time that the customer will most transport the product. Rice; in-season rice and off-season rice transport to Samut Pakarn at Phapa Dang. Pineapple transports to Phathumthanee at Talad Thai. Cassava transports to Chon Buri. Lychee transports to Phathumthanee at Talad Thai. Corn transports to Bangkok at Lad Ka Bang.
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Calculation method
Cost of using gasoline and NGV per truck Our company use new truck to transport the agriculture product. We have 10 trucks for supporting a service, 9 trucks of using NGV and 1 of diesel. According to the research of Dr. Kamneay Apipatchayakun found that truck that uses NGV it can run 3.08 kilometers per kilogram and 1.8 kilometers per liter. As the distance from Chiang Rai to Bangkok have total destination of 804 kilometers, moreover; each truck can loading 18.5 tons. So the cost of using energy can calculate as follow:
NGV = destination / quantity of using gas per kilogram = 804 kilometers / 3.08 per kilograms = 261.03 kilograms *According to PPT price of NGV is 7.5 baths then, multiply with 261.03 is equal 1,957.725 baths per truck. And each truck can load 18.5 kilograms. Then, actual price divide by kilograms of loading per truck = 1,957.725 / 18.5 = 105.82 per ton Hence, cost per ton of using NGV equals to 106 baths per ton.
Diesel = destination / quantity of using gas per liter = 804 kilometers / 1.8 per kilograms = 446.7 liters *According to PPT price of diesel is 29.49 baths then, multiply with 446.7 is equal 13,173.18 baths per truck. And each truck can load 18.5 kilograms. Then, actual price divide by kilograms of loading per truck = 13,173.18 / 18.5 = 712.06 per ton Hence, cost per ton of using Diesel equals to 712.06 per ton.
30
30
http://www.pttplc.com/TH/flashevent.aspx
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Price per ton As a survey from many competitors found that price of transporting is starting with 750 1,000 baths per tons, furthermore; our company is a new company so we design to set price lower than competitors for attracting our customers By setting price of truck that uses NGV is 700 baths per ton and 950 baths per ton of truck that uses Diesel. Moreover, our service has a special round provide to customer in high season. The period of cultivate rice in September until January this is a high season of rice. January is a last month of rice season that all agriculturists collect rice and send to rice mill and transport to other provinces.
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Analyze round of transport

From Chiang Rai to Bangkok; Normally one truck spends 4 days, special rounds 3 days for transport from Chiang Rai to Bangkok and we have 10 trucks and truck can drive both Diesel and NGV but we provide truck for drive in special rounds 1 truck only because demand of special rounds have limit for month to have festival. So a total normal round that company can provide is 70 rounds per month for month to not drive special rounds but have special rounds or 1 truck company can provide is normal round 63 rounds for 9 trucks and special rounds 10 rounds per 1 truck. Year 1: In year 1 we are new transportation company so, we will provide transport all normal rounds because customers may be not trust about special rounds can transport to quickly and we will drive amount rounds about 30 rounds from 70 rounds it is share from competitors a little bit. Year 2: In year 2 we ever transport products for partnership result to customers will increase amount rounds to transport with our company about 40 rounds increase from year 1 estimate 10 rounds and in January, December will provide 30 normal rounds and 8 special rounds because have New Year Festival to transport will to stop transport because it is policy of government to facilitate and help reduce accident, so demand of customers to need transport by special rounds for respond to customers in Bangkok. In April have Songkran Festival and in May is the most last month to rice mill will export rice to Bangkok so, they will use service special rounds. Year 3: In year 3 amounts to transport products to Bangkok increases is 50 rounds but in month January, April, May and December will have special rounds about 8 round and have normal round 40 rounds. Year 4: In year 4 the customers have trust with our company for transport products so, amount rounds to can transport is 70 rounds as full rounds to can transport for 10 trucks and in the rainy season is July, August, September and October may be decrease about all 10 rounds or 1 round per truck result from truck will slow drive. Year 5: same with year 4 because demand to transport will stable from year 4
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From Bangkok to Chiang Rai; The amount of trucks to use service for transport from Bangkok will transport about construction materials and agricultural equipments. The most is transport of agricultural equipments in February, March, April, May, June, August, September and October. It is the month to Wholesaler to sell about agricultural equipments in Chiang Rai will prepare 2 month before time for cultivate rice (Accoroding The Chaipattana Foundation In-season rice cultivate when rainny season ans Off-season rice cultivate when winter season
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) products
to sell agriculturists without month to transport agricultural equipments will transport about construction materials. Year 1: The amount to transport from Bangkok is same amount to transport from Chiang Rai because in year 1 have trucks to use transport less than demand to transport from Bangkok. Year 2: The amount to transport from Bangkok is same amount to transport from Chiang Rai because in year 1 have trucks to use transport less than demand to transport from Bangkok. Year 3: The amount to transport from Bangkok is decreases about 1 round per truck or about all 7 rounds from 10 trucks but in March, April, May, June, August and September will transport product equal amount to transport from Chiang Rai because it is high season or high demand to need to transport agricultural equipments from Bangkok to Chiang Rai. Year 4: The amount to transport from Bangkok is decreases about 1 round per truck or about all 7 rounds from 10 trucks but in March, April, May, June, August and September will transport product equal amount to transport from Chiang Rai because it is high season or high demand to need to transport agricultural equipments from Bangkok to Chiang Rai. Year 5: The amount to transport from Bangkok is decreases about 1 round per truck or about all 7 rounds from 10 trucks but in March, April, May, June, August and September will transport product equal amount to transport from Chiang Rai because it is high season or high demand to need to transport agricultural equipments from Bangkok to Chiang Rai.
31
http://www.chaipat.or.th/chaipat/index.php?option=com_content&task=view&id=40&Itemid=71
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We estimate sale volume by analyze from

First year, at the first year we have low profit because it is a first year of our company so, there are not many people know our company. Therefore, we invest to advertisement in many media such as radio and handbill these it cost a lot for our company. Second year, there have many people know our company in this year, our sale volume and reputation of company become increasingly from first year because customer trust in our quality and service. Since there have many people use our service so, our profit is higher than the first year. Although it is increase a profit in second year but it still cannot cover all money that invests in the first year. Third year, our business is become coming booming because there are many people know our reputation and our profit is absolutely higher than first and second years, and still increasing profit in every year and money pay back also cover the money that use in investment. Fourth and Firth years, our business is very booming because customer to is partnership have trust to J.I.T transport result to can transport by use all trucks to company have so, in this two years will increases high profit.
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Table 7: Five Years - Sale Forecast First Year Chiang Rai to Bangkok
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First Year Bangkok to Chiang Rai
64
Second Year Chian Rai to Bangkok
65
Second Year Bangkok to Chian Rai
66
Third Year Chiang Rai to Bangkok
67
Third Year Bangkok to Chiang Rai
68
Fourth Year Chiang Rai to Bangkok
69
Fourth Year Bangkok to Chiang Rai
70
Fifth Year Chiang Rai to Bangkok
71
Fifth Year Bangkok to Chiang Rai
72
Profit Estimation Table 8: Five Years - Cash Receive
First Year
Second Year
73
Third Year
Four Year
Fifth Year
74
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3.5 Marketing Expenses
A marketing expense is an estimate of projected costs to market your products or services. A typical marketing budget will take into account all marketing costs. Our marketing expense is concerned with marketing communications for example, advertising, promotion, public relation, events and experiences, etc. For advertising, we divided into advertising in radio, car advertisement, leaflet and poster. We will advertise in FM radio 88.50 MHZ at Mae Sai. For radio, it has three part, first type is advertise every advertising time for 3,000 baht a month, second type is advertise 6 times a day for 2,000 baht and third type is advertise 4 times a day for 1,500 baht. In the first time of advertising, we use first type of advertise and get promotion for 1,000 baht and we use every type. The cost of car advertisement is 1,500 baht per month, we advertise every two months and reduces years by years and for poster maximize costs 2,000 baht and reduce later. Our sale promotion is worth for 30,000 for every year. Another marketing expense is public relation, events and experience. In order to make people recognize us through events, we are giving the sponsor for Chiang Rai events, 5,000 for one event. The events are the festival which sells agriculture products in December and January, Pineapple and Lychee festival in May and Fruit Festival in August as it can create a grapevine among people which lead to the image of our company with positive attitude. For experience, we had provided training for our employees within the organization. We have a special training in the month of June and December which are the month of less transport during a year for 3,000 a month. We make sure that every employee is qualified with specialty during recruitment and every driver has car licenses. We also hire the expertise outside company to teach how to behave in front of customer to become well manner and how to quickly solve problem in different situation. We also make sure our drivers know the exact the location and the amount to prevent the mistake during delivering. For product insurance which is important for us if an accident occurs, we bought a insurance that will pay for us every accident, it worth 17,500 baht per year and pay at the end of year.
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Table 9: Five Years - Marketing Expenses
First Year
Second Year
77
Third Year
Fourth Year
78
Fifth Year
79
3.6 Conclusion
The present, agriculture is becoming more popular and easier for people to do and the demand for agricultural products has increased and transport, it is not enough to meet to demand. So, the transportation company is an important part in transportation but in present has more technology come to help business transportation agricultural goods to fast and easy. So, not need to use many people for do transportation business but have good quality person that have the responsibility to work. The additional government attempt to assure agricultural product for to help agriculturist it is good signal for business. On the other hand agricultural product is very important with the world which everybody must to eat agricultural products. So, It can assist in support transporting of agricultural products has increased. The information from interview of competitors or into the area to survey entrepreneur the position of my business is the good service and low price. In 4P method transportation business find customer by use mix communication. In the price is the suit price and fairly to customer. The company will transport agricultural product different from the competitor is focus on agricultural products for care products of customer more efficient because agricultural product is need more care while to transport products such as rice is a product that requires much care as if it was humid, the price will fall. However in the long time of transport product and the service will have the different. In the location of company live on the road that have divide group of customer by include between Mae Chan, Mae Sai, and Chiang Saen. The estimate sales of company have the prediction income and expenses from quantity of agricultural product in the market by determine target and area that receive the product for send to warehouse follow the customer need. The sale forecast of company that is involved agricultural product and the company have prediction rate grow by analysis the company compare the trend price of agricultural product if happen state the price of agricultural product increase for planning market of transportation business to efficiency and achieve goal. The additional our company is new business that competition in the market of transportation business so customer dont know about our company. So that use mix communication for attract customer to know about our company such as radio, promote of sell, sign board and join
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activity or festival is create image of company for the customer to know our brand or remember our company. So, if our company lack planning marketing cause not efficiency also get receive state that high cost and have an effect on the profit of company that decease because in state of economic that fluctuate such as in the present entrepreneur other business get state of the high expenses. If the company will increase price with the customer use our service is decline. The make to customer of company change to use service of other transportation business or use service of company that give low price which customer can accept but understand to service of other company that low price it not good equal our company. At the same the company must provide the service that respond demand of customer in side of quality, price, and time. The present our company administration business about transportation product in domestic and service customer by receive product from customer for transport to destination follow demand of customer.
Chapter 4: Investment
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1. Location & store layout 2. Machines & equipment
This chapter contains any asset, pre-operating cost, investments cost, location & store layout, machines & equipment and tools for starting the projects.
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4.1 Location
Location Our location (Transportation Business) is located in the center of Mae Chan district, Maeng Rai road, Chiang Rai Province. Its around 5 km from the Northern of Mae Chan Junction and around 15 km from the Southern of Mae Sai. The company is located on west of the Phaholyothin Road and also near to the Main Road. See Figure
Figure 20: Location of Transportation Business
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Figure 21: Map of the districts around company
4.2 Store Layout

Figure 22: Model Company
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Figure 23: Service Center and Office
Buy SmartDraw!- purchased copies print this document without a watermark . Visit www.smartdraw.com or call 1-800-768-3729.
Figure 24: Truck parking
Buy SmartDraw!- purchased copies print this document without a watermark . Visit www.smartdraw.com or call 1-800-768-3729.
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Figure 25: Service Center and Truck parking
Our company is divided in to two parts that the first part is service center and the second part is the trucks parking yard. We arrange the service center is located in front of the area and the trailer park or trucks park is located in the back of the area. It is nearly together so it is easy to manage the transportation very deeply. Service Center Area We kept only 30 % of all area as our office or service center. We locate it in front of our company so customer can find our center easily. There have two parts in our company office, 1st part is service center with the living room for our customer. It is also arrange service center room as first room by entrance door that to make customer convenience to contact us. The other part is office rooms that have 1 manager room inside and other employees outside of the managers room. Trailers Park or Truck Park Yard Our trailers park take up space up to the rest of our all area (70%) of all area because the trucks are very taking space when its driving. We have 10 trucks for our service and this area is located in behind the service room.
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4.3 Machine, Tool and Equipments
32Compaq Q1859
LCD Panel Type 18.5" diagonal Widescreen LCD Resolution 1366 x 768 @ 60 Hz Dimensions (w x h x d) 17.92" x 13.69" x 6.34" Price: 13,409 Baht ( computer + CPU)
32
Macro Chiang Rai
87
33
HP Compaq dx7500 Micro tower PC (NA144PA)
Intel Core2 Duo Processor E7300 2.66 GHz Intel G45 Express Integrated Intel Graphics Media Accelerator X4500HD Genuine Windows Vista Home Basic 2 x 1 GB PC2-6400 DDR2 800 MHz 250 GB SATA HDD SATA DVD+/-RW 16X Super Multi Light Scribe
33
Macro Chiang Rai
88
34
Printer and Fax (Canon FAX-JX510P)
Super G3 Inkjet fax, phone & answering machine UHQ image processing FINE Cartridge 9 One-Touch, 100 coded speed dials 120 page fax memory 600x600dpi print quality Monochrome PC printer via USB Laser quality print speed 5.5 ipm (mono)* Price: 6,147 Baht
34
Macro Chiang Rai
89
EPSON dotmatrix
35
Memory : 79 Kbyte
Resolution : 360 x 360 Dimension : 55.2 x 34.5 x 11.6 Warranty : 1 year Price: 9,780 Baht
35
Macro Chiang Rai
90
Refrigerator
36
Brand : Samsung
Warranty : 2 years Volume : 216L Fridge Volume : 148L Freezer Volume : 68L Energy Use : 340KWh Price: 7,900 Baht
36
Macro Chiang Rai
91
37
Air conditioner
Manufacturer's Warranty: 5 Years Color :White Brand :Samsung Cooling Capacity (kW): 6.8 Heating Capacity (kW): 8.0 S-Inverter Technology for Improved Energy Efficiency Turbo Cooling Good Sleep Mode Reduced Noise Levels New, Improved high Density Filtration System Price: 37,470.0
37
Macro Chiang Rai
92
38
Toilet
Brand :American Standard Combination Bowl and Tank, Less Seat 12" (305mm) Rough-In Generous 9" x 8" Water Surface Area Closed-Coupled Tank with Flat Tank Lit for Superior Storage Sanitary Bar with Three Point Tank Stabilization 100% Factory Flush Tested 2 Year Warranty Nominal Dimensions: 26-1/2" x 18" x 28-5/8" (673 x 457 x 727mm) Available Accessories: Tank Cover, Trip Lever, Toilet Tank with Aqua guard, Toilet Tank with Trip Lever on Right Side, Round Front Toilet Bowl and Toilet Tank
Meets all ANSI/ASME Low Consumption, Water Conservation Requirements Price: 3,060 Baht
38
Macro Chiang Rai
93
39
Wash basin
Brand : American Standard Front Overflow Soap/Accessory Ledge Bowl Size: 17-1/2" Wide x 11-1/2" Front to Back x 5-1/2" Deep (445 x 292 x 152mm)
4" Centers Price: 1,821 Baht
39
Macro Chiang Rai
94
40
Wall clock
(L) x (H) x 1.50(D) x 11.500(DIA) Weight: 1.50 pounds Infinity Basic White Industrial Time Wall Clock 2 year warranty Price: 560 Baht
40
Macro Chiang Rai
95
Sofa Set
Price:
2,400 Baht
Chair
Price: 990 Baht
Table
Price : 1,990 Baht
96
41
Fire extinguisher
Certified and approved to AS/NZS 1841.6 Dimensions 117mm x 535mm Full Weight 5.1Kg Operating pressure 58 bar Price: 1,700 Baht
41
Market price
97
42
Lamp
W x L x H: 15 x 120 x 0 VF-292(1*40 W) (B) Price: 1,000 Baht
Spotlight
43
Price: 1,500 Baht
42
Market price
43 Market price
98
44
Water Cooler
Light weight durable plastic body Push button faucets for cold and hot water Large stainless steel reservoir for water purity Removable drip tray Detachable leveling leg Cup dispenser Power 110V/ 60Hz Price: 3,240 Baht
44
Market price
99
45
Areca tree
The Areca palm tree is the very best air purifying plant according to the ratings from NASAs research and has the 8th highest removal rate for Formaldehyde. This house plant was referred to as the most effective air humidifier. During the winter season, its so effective at putting moisture back in the air that you could switch off your electric humidifiers.
45
JJ Market
100
46
The lady palm tree
The Lady Palm tree achieved exactly the same rating as the Areca Palm tree in NASAs research. A versatile plant, the lady can keep in dry or humid climate, anywhere from 20-100 degrees Fahrenheit and is fiercely resistant to most type of plant insects.
46
JJ Market
101
HINO - FM1ANLD
47
HINO (FM1ANLD) 344 horsepower
47
Chiang san(Chiang rai) Company
102
4.4 Cost of Investment
103
4.4 Conclusion
One of the biggest problems investor face when looking to buy an investment property land and machine, tool and equipment. First of all, we must remember that the goal of investing in a property of land is to realize strong long term capital growth. Its consideration at historical data and considers the pattern of capital growth over the last 10-20 years with the nearest locations. In secondly, it must be considered the cost of machine, tool and equipment about the potential returns to worth with the cost. Firstly, the company is the transport company which has to choose location that convenience about the land and road. And to get the higher long term growth investing, the company choose to located in the center of Mae Chan district, Maeng Rai road, Chiang Rai Province. Its around 5 km from the Northern of Mae Chan Junction and around 15 km from the Southern of Mae Sai. This location is including of two main business district of Chiang Rai. The company has been prediction about the long term growth investing if make the investment between that two junction. In this conclusion, that all why the company choose this location to buy an investment property of land. For the layout of the company, its divided into two parts that the first part also include two partition of the room, the first room is the service center which by the entrance door is located by the left side of the office room. In front of the service room are the car parking which is for customer and employee to park their car. The second part of whole company is located at the left side next to the service room; the yard or place must be huge area because the company has the trucks up to 10 trucks which must need much percentage from the whole area. Then next interesting thing is the company also located nearby the Phaholyothin Road. Surely, this road is the main road of Thailand which may have a lot of business opportunity to the company. To have the huge potential returns which worth to the cost that investing to machine, tool and equipment. How a company gets the highest quality with the cheapest cost of any equipment? Its almost impossible to have such lucky condition like that. However, the best way for this case is to manage the cost based on the other companies or the competitor. The company involves Machine, tool and equipment.
Chapter 5: Operations
104
Chapter 5:
Operations
1. Product & service analysis 2. Logistic Management 3. Operation cost
This main content of this chapter is the operations, investment and administration analysis and management. This is the specific process used to determine its presence and quantity of the business.
105
5.1 Production and Operation Analysis
5.1.1
Service Characteristics
Our company has service by divided 2 part is Chiang Rai to Bangkok and Bangkok to Chiang Rai: Chiang Rai to Bangkok has demand send product to Bangkok is agricultural products such as: In-season rice 693,880 tons, Off-season rice 344,583 tons, Corn 293,491 tons, Lychee 9,251 tons, Cassava 44,504 tons and Pineapple 21,268 tons. Rice In-season rice has high demand to transport to Samut Prakan by send in November to January by our company will get products directly from rice mill the most is Mae Chan and send to Pha pa dang. Off-season rice has demand to transport to Samut Prakan by send in March to May by our company will get products directly from rice mill the most is Mae Chan and send to Pha pa dang .
48
48
http://www.chiangrai.doae.go.th/
( )
106
Corn The most our company will get corn from to Chiang San and transport to Pathum Thani by send in August to November.
Cassava The most our company will get cassava from to Mae Chan and transport to Chon Buri by send in February to March.
107
Pineapple The most our company will get pineapple from to Muang district and transport to Samut Prakan or Thi Market by send in Apil to July.
Lychee The most our company will get lychee from to Muang district and transport to Samut Prakan or Thi Market by send in May to Jun.
Bangkok to Chiang Rai the most product has demand send is construction materials and agricultural equipment by company to Bangkok will have order from Chiang Rai and customer to Chiang Rai will recommend our company with to Bangkok for transport products.
108
Our service has 2 types is normal round and special round:
Normal round Trucks have NGV system installation to have low cost (According PTT Public Company Limited (PCL) 7.5 Bath per kilogram at 27/11/2011 ) and low price but use long time because NGV filling stations have provided a gas limited. The NGV trucks it to run slower to save energy and for other factors. So, result to products to send by NGV trucks use time in transport 4-5 days.
49
Special round Truck driven by Fuel system to have high cost (According PTT Public Company Limited (PCL) 29.49 Bath per lit at 27/11/2011 ) and High price.The additional, trucks used fuel oil have rapid transit time. It only takes 3-4 days.
50
49 50
http://www.pttplc.com/TH/Default.aspx http://www.pttplc.com/TH/Default.aspx
109
Figure 26: Compare rate of fuel consumption
Diesel fuel
NGV
Soured: School of logistic and Supply chain management
51
From the picture can show rate of fuel consumption of NGV less than Diesel fuel about 41.56% or 1.28 kilometer so, trucks have NGV system installation to have low cost than Truck driven by Fuel system
51
Dr.Kumnai Apitpatchayasakun
110
5.1.2 Service Process
Our service is to transport goods to customer which mostly concern on time and delivery goods just in time to customer as a represent in company name J.I.T. We offer a great opportunity to agriculturists who have low income can be able to send their agriculture product for selling in other province. We set a price of shipping which lower than other company and provide field service to load goods at customer farm. For a service process: There are many processes in service from receive an order until end to customer. Figure 27: Process of service to customer 1. Receive order from customer 2. Inform cost or service charge to customer 3. Arrange time schedule of department 4. Send truck to customer field 5. Loading and checking goods 6. Office informs time of arrival in Bangkok to receiver 7. Checking truck movement each 30 minutes 8. Checking goods before transfer to receiver 9. Report the finished to office in Chiang Rai and go shipping in the next place 10. Loading and checking goods
11. Checking goods before transfer to receiver in Chiang Rai

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The receptionist receives order form customer by phone or some customer come to office to order at counter. This process we will ask the detail about time, quantity of goods, destination of customer field and receiver and is this goods need express or not. And lastly we will recognize the information of all customers to computer easier and faster for retrieve information next time. In case the customer in Bangkok needs to send goods to Chiang Rai, they have to inform 1 month early.
After receives order already, we will inform cost and service charge to customer for the customer that come to order at the office they will pay at that time but, customer who order by calling we will print the bill and make a purchase at field by the driver will hold responsibly for that process.
Our company will arrange time of shipping goods from Chiang Rai to Bagkok and Bangkok to Chiang Rai. This will be reduce cost because we have goods to ship for both 2 rounds, if we only ship goods to Bangkok and come back with nothing it will waste time and money.
Then, we will inform all information to the driver about where is the customer farm and where is the destination of goods and where is the next place to load goods in Bangkok. After that we will send truck to loading at customer field at the place and time that had made agreement before.
Before loading goods the driver will check the quantity of goods to ensure the actual quantity, then; will start loading process. After that the driver will inform the price of shipping to make the purchase and give a bill to customer. Lastly the driver will call to office to inform that goods is ready to depart and check goods before depart again.
Our company will inform time of arrival to the receiver at Bangkok and confirm destination that it is collect place for transfer goods. And also call to confirm with the customer in Bangkok who send goods to Chinag Rai.
Our company always keeps an eye on movement of truck to ensure that driver will not drive to another way and to ensure that goods will be safe until to customer. Our company install GPS system inside of all trucks, we can see the located of truck where it is now in the computer. We will see the GPS each 30 minutes.
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When the truck is arrives in Bangkok at the destination driver will check the quantity of goods again to make sure that all goods are entirely before transfer to receiver.
Next, the driver will call to office in Chiang Rai to report that all goods are entirely and already transfer to receiver, then; the driver will go to shipping goods in the next place at Bangkok.
When arrives in the next place, the driver will check quantity of goods again before loading. After finish loading the process of purchasing will follow and driver will give a bill to customer. Then he will call to office in Chiang Rai to inform that goods ready to depart and cash is already collected.
Lastly, goods which from Bangkok to Chiang Rai are in transporting process and send to the receiver in Chiang Rai. After transfer goods to receivers the driver will back to the office with cash.
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Business partnership process with rice mill To transport rice from rice mill, generally the rice mills have their own partner transportation company make the contract of shipping rice. For our business we have process of being partner with rice mill are as follow;
Figure 28: Business Partnership Process with rice mill
1. Find and collect the detail of rice mill in Chiang Rai 2. Send one person to rice mill to do negotiate 3. Do the contract
The most Our company will find all rice mill who locate in Muang district, Mae jan district, Mae Sai district, and Waing Chai district to collecting the information about where the rice mill located, how much ton of rice they have and does the rice mill already had partner with other transportation company.
After we get the rice mill information our company will sent one person to do negotiate with rice mill and pursued them to be our partner, one thing that make our business difference from other; its a price. We offer low price that lower than other company and have cargo insurance which guarantee product security.
Next, after the agreement is done we will do the contract of doing business together.
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After service process Calling to customer after already get the goods for checking the feedback is very important because it means our company concern customer satisfaction. There are 3 things that our company provides to customer.
Figure 29: After service process
1. Tacking care service of goods during the shipping time 2. Guarantee of product security
3. Checking feedback after goods is end to customer
During the goods is shipping to customer when the customer want to know where is the goods actually, we can see from GPS in the computer and tell to the customer about where it is and when it will arrive.
Our company has cargo insurance which pays for product that waste from accident. After the goods already on customer hand a company will make a call to customer to check the complete of product and customer feedback. If there is any problem or product damage we are willing to pay for that.
Our service is doing good relationship to customer, serve a service to customer satisfy and be on time. There are many agriculture products that our service transports to Bangkok and quantities of each agriculture product types it is depend on a season. The agriculture products that we transport are rice (In-season rice and Off-season rice), pineapple, cassava, lichee and corn. About the detail of each product we will describe in detail below.
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Type of agriculture product
1. Rice (In-season rice and Off-season rice)
In-season rice is almost grows during rainy season which is on May until June because this rice need lot of water, a farm usually fully with water of rainy water for using those water to moisten rice seeds. So when the rice is already grows enough to reap the famer will reap the rice on September until January. However, Off-season rice is often grows after finish grow of In-season rice. Generally famer often grows this kind of rice during January until March and time for reaping is on March until May.
52
According to Office Statistic of
Chiang Rai reported that Area of production is located at Muang district, Mae jan district, Mae Sai district, Waing Chai district and Pan district. Therefore, our target is rice mill that located in each district in Chiang Rai
52
http://chiangrai.nso.go.th/chrai/chrai.html
116
Location of rice mills
Waing Chai district Suwanpanid Rice mill 8 moo 1. Phangam, Wiang Chai district, Chiang Rai, Thailand
Sriwan Rice mill Moo2, Mueangchum, Wiang Chai district, Chiang Rai, Thailand
Sorngmueang Rice mill Moo7, Mueangchum, Wiang Chai district, Chiang Rai, Thailand
Mueang district Karb Kewl Rice mill Moo5, Nanglae, Mueang district, Chiang Rai, Thailand
Rim kok Rice mill Moo4, Maeyao, Mueang district, Chiang Rai, Thailand
Sripasert Rice mill Moo8, Maeyao, Mueang district, Chiang Rai, Thailand
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Mae Jan district Phanid Rice mill 72moo 7 Phahonyothin Road, Pasang, Mae jan district, Chiang Rai, Thailand
Yong Ha Heang Rice mill Moo11, Phahonyothin Road, Maekham, jan district, Chiang Rai, Thailand
Rhal leang kee (1976) Co., Ltd. 15 moo 8, Phahonyothin Road, Mae jan, Mae jan district, Chiang Rai, Thailand
Mae Sai district Poon sap Rice mill Moo11, Mhung Dang Road, Mae sai, Mae sai district, Chiang Rai, Thailand
Pasert Rice mill 55 moo 3, Mhung Dang Road, Mae sai, Mae sai district, Chiang Rai, Thailand
Luom Mit Banna Rice mill 71 moo 11, Mae sai, Mae sai district, Chiang Rai, Thailand
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2. Pineapple
Pineapple (Poo Lae) has originally from tambon Nanglae recently area of growing Poo Lae is
53
12,575 rai which separately growing this kind of pineapple to many district of
54
Chiang Rai but, the main Poo Lae farm is located at Mueang district, tam bon Ban Doo and tam bon Nang Lae. Poo Lae can grow in all seasons; it is generally Poo Lae spends time
18-24 months until to harvest. But the generally of harvesting Poo Lae is on March until July, July is a last month of seasonable of pineapple if the agriculturist can make its out of season. So price of pineapple will increasingly.
53 54
http://phulaechiangrai.com/ http://www.chiangrai.doae.go.th/chiangrai11.html
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Location of pineapple producers
Tam bon Ban Doo Kun nok farm Bann Pongprabath, Ban Doo, Mueang district, Chiang Rai 57100 Thailand OTOP from Tam bon Ban Doo 170/3 moo1, Ban doo, Mueang Chiang Rai, Chiang Rai 57100 Thailand
Tam bon Nang Lae OTOP from Tam bon Nang Lae 184 moo 13, Nang Lae, Nang Lae, Chiang Rai 57100 Thailand 476 moo 12, Nang Lae, Nang Lae, Chiang Rai 57100 Thailand
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3. Cassava
55
Cassava is consumption product which takes place in number 5th of world
consumption that subsidiary wheat, corn, rice and potato. There are many several types of cassavas; rayong 11, rayong 5, rayong 60, rayong 7, rayong 72, rayongv9, rayong 90 and kasetsart 50.
56
From the research found that in Chiang Rai has the area of cultivate cassava
14,108 rai and the total production of cassava is 44,504 tons per year. Generally cassava seed spend time for 3 to 12 months to be fully grows but it depends on each type of cassava. So agriculturist always grows cassava on September that is a last period of rainy season. And it will be ready to harvest on February until March. Therefore this is a reason why we decide to transport cassava during February and March. There are about three districts of cultivate cassava in Chiang Rai; Doi Luang district, Wiang Chai district and Wiang Chiang Rung district all of them are group of agriculturists that cultivate cassava.
55
56
http://www.puibuatip.com/index.php?lay=show&ac=article&Id=538732556&Ntype=18
http://www.oae.go.th/download/prcai/Cassava10.xls
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4. Lichee
Hong Huai
Ohl Heai
Kim Jeng
Lichee is one of industrial drop of Chiang Rai province because Lichee normally well grow in low climate, therefore Chiang Rai is located on north of Thailand where is appropriate for cultivate this fruit.
57
According to Office of Agriculture of Chiang Rai
reported that There are 18 districts that cultivate lichee in Chiang Rai which around 35,972 rai and has 22,011 tons of production but, the largest area of cultivate Lichee is Muneang district with 14,774 rai and 14,644 tons of production. Generally there are three types of lichee that cultivate in Chiang Rai; Hong Huai, Ohl Heai and Kim Jeng.
58
Generally
agriculturists begin grow Lichee in the beginning of January and February it is spend time for 2 to 3 months to Lichee be ready to harvest on beginning of May until June.
57 58
http://www.rakbankerd.com/agriculture/open.php?id=2356&s=tblblog http://www.pl-civil.com/index.php?lay=show&ac=article&Id=539327619&Ntype=1
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5. Corn
59
In general a season of cultivate corn has two season; summer season and rainy
season. However, our business will transport corn only in rainy season because on August until October there is no agriculture product need to be ship. Corn is harvesting during rainy season generally grow in May until August, for the harvest period is in August until September. There are 653,667 rai of cultivate corn in Chiang Rai and 497,289 tons of production per year. And the district that cultivate corn are; Doi Luang district, Chiang San district, Wiang Chiang Rung district, Wiang khan district and Mueang district. For This product our company serves service to load corn at agriculture filed.
59
Department chaing/
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5.2 Logistic Management
Our business is transportation business in transport products from the manufacture source to manufacturer products. We cannot transport in bulk products or multiple rounds per day because we have a limited number of trucks for transportation and the duration of the transport in each time per truck take several days, therefore we have to share the period to transport so it cannot transport in bulk products at a time. We have to limited quantities of products not exceeded the weight of trucks can received to prevent accidents that could lead to damage products and our employees. Initially, we will set up storages warehouse and trucks warehouse. And keep customer information, transportation costs, and expenses that related to transport in each day. Then, we will optimize the information for best management with our business. At the beginning of the transportation, we need to transportation planning to suit with the number of manufacturing products to ensure that the transport is on time. When we can calculate time to transportation, it will help to reduce the risk, expenses, and we are also able to transport the goods follow by our management system that has been defined. Our customers are divided into two paths that our company is represented in the transport in early stages of business; Mae Chan and Mueang of Chiang Rai to transport products to Bangkok. Therefore, when customers order the company to transport their products by designed but if it exceeding the amount that we specify to a truck, we will charge the customer follows by the amount of products that exceeds to a truck for the safety for products of customers and our employees.
124
Table 10: Operating Costs
First year
Second year
125
Third year
Fourth year
126
Fifth year
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5.3 Conclusion
The company is transport business, the operations of the whole company is only an operation service. An operation service has main objective the timely delivery to satisfy the requirements. The accomplishment of this objective implies the three main activities; planning the operation, implementation of the plan and monitoring of the operation. To undertake these tasks different kinds of personnel are required with specific qualifications depending on the type of any system and other local characteristics. Our service is to transport goods to customer which mostly concern on time and delivery goods just in time to customer as a represent in company name J.I.T. Firstly, we offer a great opportunity to agriculturists who have no income can be able to send their agriculture product for selling in other province. For the service processes; there are many processes in service from receive an order until end to customer; such as; receive order from customer, inform cost or service charge to customer, arrange time schedule of department, sent truck to customer field, loading and checking goods, office informs time of arrival in Bangkok to receiver, checking truck movement each 30, checking goods before transfer to, report the finished to office in Chiang Rai and go shipping in the next place, loading and checking goods and checking goods before transfer to receiver in Chiang Rai. These processes are processing to involves the customers convenience and also provide field service to load goods at customer farm. After service process, the company use to be calling to customer after the customer checking the goods for any feedback from the customer is very important because of customer satisfaction. There are three things that the company provides to customer; tacking care service of goods during the shipping, guarantee of product security, checking feedback after goods is end to customer. Therere many of agriculture products that our service transports to Bangkok and quantities of each product types is depend on a season. The company transports are agricultural products. The last concept of the operation of our service is logistic management. We need to transportation planning to suit with the number of manufacturing products to ensure that the transport is on time. The last one is, when the customer designed to transport their products themselves, and if the amount of the specify products is exceeded to the truck, we will charge the customer follows by the amount of products that exceeds to a truck for safety to products of the customers.
Chapter 6: Administration & Organization
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Chapter 6:
Administration & Organization
1. Organization management 2. Management analysis 3. Administration cost
This chapter includes the analysis of all management and cost of administration. Organization management is a skill that requires constant planning and development.
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Chapter 6: Organization /Administration
6.1 Organization Management
Figure 30: Logo of company
Employee Employees are important part of company; they are main point to force our company in order to achieve a goal and successful in the business.
Head of Department Male or female Age between 25 35 years Bachelors degree in Business Administration and Management or Related fields Experienced in management 1 2 years before Good coordinator with other department, Problem solving and Service minded Strong interpersonal skills, Communication skills, and Computer skills
Finance & Accounting Male or female Age more than 25 years Bachelors degree in accounting and Know very well in law that related with tax Experienced in accounting 2 3 years before Good computer skills such as Microsoft word, excel, and so on
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Transportation manager Male Age between 20 40 years Bachelors degree in related field Having a driver license and Know very well in Chiang Rai map Healthy, Strong personality, and High Responsibility Experienced in transport products
HR Manager Male or female Age more than 25 years Bachelors degree in Human Resources, or Business Administration, or related field, or equivalent combination of education and work-related experience. Good personality and Good communication in Thai and English Experienced in human resource management 1 2 years before Knowledge in management and human resource development Proficient in HR law at federal and state level Proficient in computer skills
Customer Service Male or female Age more than 20 years Bachelors degree in any field Well experienced in customer service Good communication and interpersonal skills Good personality, talkative, and Service minded Able to use MS office, Email application and Internet
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Figure 31: Organization Chart
Top Manager
Head of Department
Transportation
Customer Service
Finance & Accounting
Human Resource
Organization Management Our company needs to have a good organization management for response customer want and take care customer to get higher satisfaction. Our company starts to improve from the operation level in which is closely the customer and attract customer satisfaction. For the next step of divisional level and corporate level will be improved by use feedback from customer.
Top Manager Top manager is the most important person in our company because top manager concern about strategy and management overall company. Information of every department will send to top manager for analyze and decision to develop the strategy into the real situation to make maximize profit in our company.
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Head of Department Head of department will manage, control, and planning in every department for drive in same companys vision. The plan is the main management tool of the department and this is negotiated and developed by the whole departments that follow by organization strategy to achieve the goal. And keep action by top manager.
Finance & Accounting Department This department will concern the quantitative data such as total sales and total costs from every department to analyze and record data for evaluate the situation of company. Then, the accountant will report this information to top manager for develop the strategy of our company and apply it with real situation.
Transportation Department This department has duties about plan, direct, and coordinates the transportation operations, management of all areas of transportation to include safety, examine the path. And take care of delivering product to customer.
Human Resource Department This department has responsible for resolves employee relations and organization development issues through a systematic approach, teams with senior management in the development of solutions through a strategic, process oriented, and culturally acceptable approach, and develops and drives company-wide programs and initiatives.
Customer Service Department This department has duties about confer with customers by telephone or in person to provide information about products or services, keep records of customer interactions or transactions, and check to ensure that appropriate changes were made to resolve customers' problems. Review insurance policy terms to determine whether a particular loss is covered by insurance. And contact customers to respond to inquiries or to notify them of claim investigation results or any planned adjustments.
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6.2Management Analysis
6.2.1
Electricity
Our company is a small business we calculates the electricity rate which use real data from
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The Provincial Electricity Authority. Calculating from number of equipments and
electronic applicants; computer, Refrigerator, lights in every room and the front area, parking lot and in inventory room, for safety and convenience for the staffs and customers.
Small General Service
Applicability This schedule of tariff is applicable to a business enterprise, business enterprise cum residence, industrial and state enterprise or the alike, including its compound, with a maximum 15-minute integrated demand of less than 30 kilowatt through a single Watt-hour meter.
Monthly Tariff Energy Charge: Below 22 KWH 22-33 KWH 2.4649 bath per unit 40.90 per month 228.17 per moth
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www.eppo.go.th/power/pw-Rate-PEA.html#2
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Below 22 KWH First 150 unit Next 250 unit Over 400 unit Time of Use Rate: TOU 1 - 150 unit unit 1.8047 bath per unit 2.7781 bath per unit 2.9780 bath per unit
151 - 400 More 400
Energy charge Bath/Unit Peak 4.2.1 22-33 KWH 4.2.2 Below 22 KWH 3.6246 4.3093 Off Peak 1.1914 1.2246
Service charge (Bath/Month) 228.17 57.95
*Peak: Monday Friday 09.00 AM. 22.00 PM. *Off Peak: Monday Friday 22.00 PM. 09.00 AM. : Saturday Sunday and normal public holiday (excluding substitution holiday) Notes: 1. In any monthly billing period of the customer under this Schedule, the customer with a maximum 15-minute integrated demand up from 30 kW will be classified under Schedule 3, 4 or 5, as the case may be. He will be reclassified under Schedule 2 whenever they said demand is lower than 30 kW for twelve (12) consecutive months. 2. The customer under No. 2.1 may choose to be under tariff No. 2.2 and must pay for a TOU meter or service charges for a TOU meter in addition to the normal service charge. He may also switch to tariff No. 2.1 following a minimum use of twelve (12) months. 3. The customer who intends to apply for tariff No. 2.2 shall notify the Metropolitan Electricity Authority (MEA) in advance, and then MEA will arrange installation of a TOU meter as from January 2002 onwards. 4. Customers shall pay a monthly service charge although there is no electricity consumption during that month. from 00.00 AM to 12.00 PM.
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Calculate computer expense = Watt of monitor + Watt of CPU = 28.5 + 300 Watt = 328.5 Watt
(Watt * 10 hours * 30 days)/ 1,000 = (328.5Watt * 10 * 30)/ 1,000 = 98.55 KWH/Month Note: 10 Hours is number of hour of working per day.
Hence, the unit of energy charge is 3.6246 Bath then, multiply with 98.55 KWH is equal 357.21 Bath per month * 5 computers is equal 1,786.05 Bath
We have one computer that turn on all day for checking GPS; Calculate computer expense = (328.5Watt * 24 hours * 30 days)/ 1,000 = 236.52 KWH/Month Hence, the unit of energy charge is 3.6246 Bath then, multiply with 236.52 KWH is equal 857.27 Bath per month. So total expense all computers per month is equal 2,643.32 Baths.
Calculate refrigerator expense = (Watt*Number of Refrigerator* Number of hour per day)/ 1,000 = (125 Watt*1 * 24 hours)/1,000 = 3 units per day
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Share.psu.ac.th/blog/soda/10152
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Hence, 3.6246* 3 units is equal 10.9, so multiple with 30 days is equal 327 Bath per month.
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Calculate lights expense = (Watt*Number of lights* Number of hour per day)/
1,000 = (40 Watt* 6* 10 hours)/ 1,000 = 2.4 units per days Hence, 2.4* 3.6246 is equal 8.7 per day, so 30 days* 8.7 is equal 261 Baths per month
Calculate spotlights expenses = (Watt*Number of lights* Number of hour per day)/ 1,000 = (400 Watt* 2* 12 hours)/ 1,000 = 9.6 units per days Hence, 9.6* 3.6246 is equal 34.79 per day, so 30 days*34.79 is equal 1,043.7 Baths per month
6.2.2
Water Supply
Water supply is mostly used for washing equipments. We choose to use the city hydrant water, because it is qualified to use for washing the equipments and Trucks and it is safe to use for washing body. The calculated amount for water supply used in the business is approximately 20 units per month, which 1 unit to 10 units it cost 12.13 per unit and 11 units to 20 units it cost 14.92 per units, total is 270.50 Bath per month.
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http://www.student.chula.ac.th/~49718863/elec.htm
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Water rates by user types Regulation 2554 Water rates by user No. 3.1 Level of water used Cum./month User Types Official and Small Business Baht/Cum. 0 10 11 20 21 30 31 50 51 80 81 - 100 101 - 300 301 - 1,000 1,001 - 2,000 2001 - 3,000 >3,000 Cost per number of unit
Low Level Rate 150 Baht 12.13 14.92 16.13 17.21 17.56 17.66 17.75 17.84 17.93 18.03 18.12 121.30 270.50 431.80 776.00 1302.80 1656.00 5206.00 17,694.00 35,624.00 53,654.00
Note: The users of type 1 water, if exceed usage of 100 m3 per month, the water fee will be calculated as the type 2 water fee.
Calculate water supply expense: Water supply 10 x 12.13 10 x 14.92 = 121.30 = 149.20 = 270.50 units per month Then, our company will pay 3,246 Baht per year.
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www.pwa.co.th/service/tariff_rate.html
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6.2.3
Drinking water
Our company chooses to order drinking water from the nearest supplier from the company called D.D. drinking water. The company will provide to customers and employees, the consumption of water is calculated to 400 liters per month, a 20 liter bottle is 15 Baht per bottle, which will be 20 bottles per month, according to the number of employees and the forecasting number of customers. Calculating drinking water expense Drinking water 20 X 15 = = 300 Baht/per month
3, 600 Baht/per year
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Telephone
The company has installed one telephone in the company which is all in one type. This can use for sending fax, printer, scanner and telephone. For making call to use in business; such as ordering products and contacting customers. The amount of telephone usage is estimated to be 150 times per month, with telephone fee for 3 Baht per one call. This fee is making call only in same province and telephone fee for 6 Bath per one call use for call to Bangkok.
Calculating telephone expense Telephone usage 150 x 3 = 450 = 5,400 Baht/per month Baht/per year
Telephone usage
20 x 6
= 120 = 1,440
Baht/per month Baht/per year Baht/per year
Total
= 6,840
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6.2.4
Insurance
Unexpected incident such as fire, car accident, burglary, or other disasters can happen to the company. In order to prevent the loss from those incidents, the company buys an insurance to cover everything that might damage the company, the people, cars and goods, includes the followings; Fire and other natural disasters Damage on electrical appliances Damage on trees Expenses on moving property from disaster Expenses on engineering from damage Expenses on fire extinguish Damage and loss from burglary Damage on outsiders Damage or loss on cash Damage on advertising signs Damage on vehicle Hospital expenses Damaged on crashed property
1. Insurance expense of the company is 7,865 baht per year. (Bangkok Insurance) 2. Car insurance is 13,500 baht per year (per car). (7 Insure)
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3. Accident insurance for employee pays once per year not more than 3,685 Bath/year (per people). (Thailand Wealth)
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4. Cargo insurance is pay 17,500 Bath per year. (www.Perfect-Broker.co.th)

64 65 66
http://www.bangkokinsurance.com/ http://www.7insure.com/ http://www.thailandwealth.com/
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Table 11: Administration Costs
First year
Second year
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Third year
Forth year
143
Fifth year
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6.3 Conclusion
There are 2 main contents for this chapter, for the first one is what strategy that company use to corporate the organization and the second one is how company analysis the administration cost. Organization management is the most important parts of company; a good organization management has to be responsible to the customer need and want. In order to take care customer to get higher satisfaction the company must initiate a need for developing a plan. Extension management organizations are characterized by many strategies, wide spans of control. There management practices cannot be reduced to one standard of operating that will work for all organizations continually. However, all managers of organizations face the same challenge: to manage ones time, objectives, and resources in order to accomplish tasks and implement ideas. For our company use to be Service Company, so the most important part of company is employees and any of department in the organization. According to companys organization chart, starting with the top manager, head of department and the next four position are the service department such as transportation, customer service, finance & accounting and human resource. There are the main departs of the company by concerning about strategy, management and planning overall company. For the second content of the chapter, our company is a small business the calculating of administration cost can be identify the detailed of costs easily. The first case is electricity used in the company, we use real data from The Provincial Electricity Authority by calculating from the number of all equipments and electronic applicants. The water supply is mostly used for washing equipment and the city hydrant water is in used for the company because its also safe to use for washing living thing. We use to calculate water supply approximately 20 units per month, which cast about up to 270.50 Baht per month. The company chooses to order drinking water from the nearest supplier from company named D.D. drinking water. The cost is 15 Baht per bottle, which will be 20 bottles per month, according to the number of employees and the last two supplying cost are telephone and insurance.
Chapter 7: Financial
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Chapter 7:
Financial
1. Investment statement 2. Cash flow 3. Balance sheet 4. Project analysis
This chapter is contains many parts of financing the project such as cost of project, financing statement, cost of capital, profitability, cash flow and level of risk.
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Chapter 7: Financial Analysis
This chapter is going to detail about financial analysis, we analyze three statements that are very important for make decision. In each statement, it uses monthly based in five years.
7.1 Income Statement

Profit/Loss Statement or Income Statement show revenue that company will gain from sale forecast, this statement also have cost and expense in which company pays in each year. The first year, net profits of company gain from sale the products about 4,324,845 baht. The second year, net profits of company gain from sale the products about 6,732,466 baht this year the profits increase about 20 % because the customers know the company from promote in the first year. The third year, net profits of company gain from sale the products about 7,354,810 baht because the customers impress the company in service. The fourth year, net profits of company gain from sale the products about 8,488,598 baht, the fifth year, the company still have profits stable from the last year because the company enter the market completely.
7.2 Cash Flow

Cash flow statement shows that company will have how many cash in hand in which use for operate our company. In the first year, the profits of the shop is increasing from May, due to the increase in sales, as the result, the company begins to gain more cash in hand to circulate for the shops activities. In January, the company has 732,687 Baht cash in hand. At the end of the year, cash in hand of the company increases to 4,514,867 Baht. However, the first month of the year, our company has to pay for fixed assets and company needs to repayment to debt principle.
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7.3 Balance Sheet

Balance Sheet shows the total assets, liability, and equity that company have, it is important for manager and investor. In the first year, proportion of asset and liability&equity, most of liability is from long-term debt. Our company does not have much on equity. In contrast, the ending of fifth year, our company gets higher proportion on equity and also current asset that increase together.
7.4 Project Analysis
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Table 12: Income Statement Income Statement First year (Monthly based)
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Income Statement Second year (Monthly based)
150
Income Statement Third year (Monthly based)
151
Income Statement Fourth year (Monthly based)
152
Income Statement Fifth year (Monthly based)
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Table 13: Cash Flow
Cash Flow First year (Monthly based)
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Cash Flow Second year (Monthly based)
155
Cash Flow Third year (Monthly based)
156
Cash Flow Fourth year (Monthly based)
157
Cash Flow Fifth year (Monthly based)
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Table 14: Balance Sheet Balance Sheet First year (Monthly based)
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Balance Sheet Second year (Monthly based)
160
Balance Sheet Third year (Monthly based)
161
Balance Sheet Fourth year (Monthly based)
162
Balance Sheet Fifth year (Monthly based)
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7.4
Project Analysis
Payback Period Payback period = cost of project / Average Annual Income = 55,000,000 / 6,591,079.83 = 8.34 Year
As we can see above, payback period of J.I.T Transportation is 8.34 it means that J.I.T Transportation will get money back from investment, which use 8 years and 1 month. It is good signal on comparing with the cost of investment that company invests. IRR IRR = -10% As the ratio shows above, internal rate of return is-10% that means how high interest rates would have to go in order to "wipe out" the value of this investment. This case, our company could bear in order to raise interest rate up to-10%.
NPV Investment Investment cost & Net income 55,000,000 1st 2nd 3rd 4th 5th NPV = 6,564,396.97 92,943,901 186,596,918 287,289,388.76 393,808,273.9 527,799,140.8
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The NPV (net present value) of a prospective project is positive, it should be accepted. In the other hand, if the net present value is 0 or a positive number, the investor should go forward. This project has positive net present value that means our company wills more likely gain money or creates benefit. Return on asset Return on asset = = = Net Profit / Average on Assets 6,591,079.83/ 2,222,553.44 2.97%
The rate on assets of our company is 2.97%, this indicate means what earnings are generated from invested capital. Hence, our company could generate profit 2.97% from invested capital in which uses less investment.
7.4 Conclusion In this chapter, the three financial statements use monthly based. First of all, the Income statement show that the revenue and cost. The cost of goods sold of our company is quite high, it is approximately 69% of total sales exclude revenuce from sell trucks. Our company in year 1 have less revenuse but in year 2 to 5 increses every year. Therefore, our
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company gains profit around 32,528,312 baht for 5 years.We forecast sale estimate in five years, the accumulate sale is approximate 77,109,894.00 baht in five years. We think first two years our service could not service as much as our expected, but after two years, our service has been increasing higher. In year 1, revenues from service is 9,567,645.00 and net income -1,278,781.97 because Transportation Business in year 1 in every company have problem is new entry company so, customers have not trust use service our company while our company have advertising continuous result to in year 1 our company have not income. In year 2, revenues from service is 11,919,827 and net income 699,538.82 because Transportation Business in year 2 can increase amount or round result from
customers have trust in our company more than in year 1 In year 3, revenues from service is because 14,960,432 and net income 2,901,022.04
Transportation Business in year 3 can increase amount or round result from
customers have trust in our company more than in year before In year 4, revenues from service is 20,330,995 and net income 6,729,716.14 because Transportation Business in year 4 can increase amount or round result from
customers have the most trust in our company more than in year before In year 5, revenues from service is 20,330,995 and net income 26,830,648.16 because Transportation Business in year 5 can increase amount or round result from customers have the most trust in our company more than in year before, it have stable of amount of round and revenues from year 4 because the max of rounds to our company can service to customers for 10 trucks. Moreover, in December have If future have investors interesting invest or our business open business more than 5 years may be income for buy new truck and make high profits The company has a customer base of commercial and more.
The Cash flow statement shows the cash in hand that company has in order to operate. This cash is deducted from operating, investing, and financing already.
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The Balance sheet statement also descripts proportion of money that company has, our company has long-term debt 55,000,000 baht and most of them are invested to noncurrent assets. Return on assets is 2.97% at the first year. Project Analysis shows the data that when is payback period of our company, the net present value, and Internal rate of return. The first is payback period in which is 8.34; it means the company will cover the cost of investment around three years and four months. The net present value is 6,564,397.08 baht. Moreover, the internal rate of return is -10%. It is higher than discount rate and its ROA is 2.97% which means company is earning more money on less investment. Therefore, this project is interesting for investor for doing this business.
Chapter 8: Risk Managements
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Chapter 8:
Risk Management
Risk management
The concept of risk management is only to prevent loss and manage a wide variety of risks. It has to control external risk and internal risk. For investor, the mostly to concerning topics are strategic, marketing, operational, compliance and financial.
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8.1 Risk Management

Transportation Business is the main occupancy for Thailand to transport agricultural products, but it is one of the businesses that can be affected by many factors. The rate of demand to transport therefore has a good rate, but as business can be unstable sometimes, the demand for transport will be changed in some situations. For examples, price of gasoline and NGV or a decrease in price agricultural products will discourage agriculturists to make cultivation, and will directly decrease the demand to transport agricultural products. Therefore, in order to counter with uncertain situations that might affect to the company, it is necessary to have risk management. This process can reduce the loss of profits for the company. Followings are risk management plans for J.I.T Transportation Company; There are 8 risks consist of; risk from competitors, risk from accidents, risk from environments, risk from price, risk from financial, risk from technology, risk from opportunity lost and risk from employees error.
Figure 32: Risk Management Model Risk Management Action Impact Significant 3 Moderate 2 Minor 1 Sources of Risks Financial Competitors Accidents
Climate
Opportunity Lost Employees Error Medium 2
Price
Technology Low 1 Probability
High 3
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The figure above shows the six risks of our company. They include the financial, competitors, accidents, climate, opportunity lost, price, and technology and employees error. For financial, competitors and accident have the high impact on our company because they are likely to occur. In those three, accidents have high probability to occur most as we cant predict when and where it will happen. Climate, Opportunity lost and price is moderately impact on us as we cant predict them and the price has probability to occur most as its always changing. For the technology and employees error, its just the minor problem for us because we can solve those problems by keep in touch with technology and keep employees high motivation.
Risk
Description
Solution - Public Relation
Competitors
Existed Competitors
- Advertising - Promotion
Mob Protest Accidents Fire Office Truck Storm Environment Earthquake Flooding Landslide Price Financial Technology Opportunity Lost Employees Error
- Avoid that route - Buy Fire Insurance - Buy Truck Insurance - Cover canvas on the cargo - Seek the rest area and rest the truck - Setting the GPS - Check the route before transport
Price decrease and increase - Decrease and increase the freight on gasoline and NGV Economic Recession Trouble of GPS Free-Round Transport Low Motivation to work price - Create Financial department - Communicate with other methods - Pre-Ordering - Create HR department
This model, one can assess where a particular risk falls in terms of likelihood and impact and establish the organizational strategy and response to manage the risk.
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Risk from Competitor Every business has to face the risk and our transportation also has many risks. From analysis of the risk, our competitors also the important risk. As we are the new company who enter the new market, we cant guarantee that we will have the customer because its the nature of customers that they will keep on using what they have normally used. To attract the customers we promote our company through advertising, public relations and our special promotion to gain their trust that our service is safe and advantage them.
Risk from accidents There is uncertainty of business that we have to face them like people are mobbing in Thailand. If the mob happens, we will avoid using the normal route and use to other paths to transport goods to customer because our business has to carry on. This solution will be use again if the flooding happens in Thailand. Accidents happen every year and we cant predict what and when will happen and the best way is dont let the accident happen by checking the safety of truck before transportation. If there is an accident that cause by fire and it affect our office and truck was can use the insurance that we have bought for building and truck.
Risk From technology An error of GPS due to uncertain of GPSs signal can be the sources of many uncertain problems in the future. Risk to GPS signal can be managed by communicate with other system or develop a combined GPS and augmentations system design based on cost and performance trades among GPS system improvements.
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Risk from climate Each year there are climate problem such as difference patterns of rain, storm and earthquake that may impact to people and organizations. These risks arise from normal dayto-day, seasonal, and year-to-year variability in climate as well as regional climate differences. Most organizations have practices and strategies in place to deal with this routine climate variability. For these organizations, climate variability will continue to raise challenges and risks that have to be managed. Therere different climate risk,by using carves to cover the cargo when its raining or storming and earthquake GPS or use the
information from news or some sources about more frequent of earthquake may cause or increase the stress on emergency services and hospitals.
Risk from opportunity lost management Due to the business is the transportation business when it using the truck to transport the goods to destination. There is the opportunity from the back way from destination that truck should carry goods in the back way. For best strategies is used to be pre-order. PreOrdering is the best way to challenge this risk.
Risk from oil price Nowadays oil price is fluctuating, which effect to our company when the oil price is high; so we will use NGV instead of oil to reduce cost. Because NGV price has lower cost than oil price but it will take more long time for transporting. Moreover, oil price also affect to our company even it decrease. Rice mill may think that if they use their own truck to transport will be cheaper than using our service. Therefore, we solve this problem by reduce the price of freight to fit with economic and not to be exploit.
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Risk from employee error Every business has to face the risk and our transportation also has many risks. From analysis of the risk, our competitors also the important risk. As we are the new company who enter the new market, we cant guarantee that we will have the customer because its the nature of customers that they will keep on using what they have normally used. To attract the customers we promote our company through advertising, public relations and our special promotion to gain their trust that our service is safe and advantage them. There is uncertainty of business that we have to face them like people are mobbing in Thailand. If the mob happens, we will avoid using the normal route and use to other paths to transport goods to customer because our business has to carry on. This solution will be use again if the flooding happens in Thailand. Accidents happen every year and we cant predict what and when will happen and the best way is dont let the accident happen by checking the safety of truck before transportation. If there is an accident that cause by fire and it affect our office and truck was can use the insurance that we have bought for building and truck. The risk of employees is also effect to our business. The bad behaviors and manners of employees like they do not have motivation to work, less job responsibility, being late and conflict with customers, this problem can be solved by having Human resources division to manage them by giving reward, punishment and training.
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Risk from financial
Worst Case Normal Case Increasing Cost Increasing Cost Increasing Cost 1% Payback Period IRR NPV 8.34 -10% 6,564,397.08 8.43 -11% 7,262,900.44 2% 8.51 -11% 7,961,403.79 3% 8.6 -11% 8,659,907.14
Worst Case Normal Case Decreasing Sale Decreasing Sale Decreasing Sale 5% Payback Period IRR NPV 8.34 -10% 6,564,397.08 7.93 -9% 3,071,880.32 10% 7.51 -8% -420,636.45 15% 7.1 -7% -3,913,153.22
As the table above, if cost of product has increased to 1%, 2%, and 3%, net income does not decrease as much. On another case, if Sale has decreased to 5%, 10%, and 15%, the payback period does not change. However, our company has a planning to bear those risk such as if cost of product increased, our company also will increase on price of product following cost. Then, if sale decreased, occur company will reduce the inventory in order to decrease expense and increase cash flow of company. Finally, financial risk management is analyzed in order to suppose the situation that might in the future and how do company effect with that risk.
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8.2 Conclusion
There are many factors that can directly impact to our company. However, there are also solutions to control, prevent or solve those conditions or situations. There are the risks up to 8th situation of the risks that consist of; risk from competitors, risk from accident, risk from environment or bad climate, risk from price decrease and increase on gasoline and NGV, risk from financial economic recession, risk from technology Trouble of GPS, risk from opportunity lost from free-round transport and employees error such as; low motivation in working. Situation given there is higher competition in the market, is risk that our company needs extremely management essential. As we are the new company who enter the new market, we cant guarantee that we will have the customer because its the nature of customers that they will keep on using what they have normally used. To attract the customers we promote our company through advertising, public relations and our special promotion to gain their trust that our service is safe and advantage them. The second risk is risk from any accident within the current condition in the company. There is uncertainty of business that we have to face them like people are mobbing in Thailand. If the mob happens, we will avoid using the normal route and use to other paths to transport goods to customer because our business has to carry on. This solution will be also used again if the flooding happens in Thailand. Accidents happen every year and we cant predict what and when will happen and the best way is dont let the accident happen by checking the safety of truck before transport. If there is an accident that cause by fire and it affect our office and truck was can use the insurance that we have bought for building and truck. Each year there are environment problem such as difference patterns of rain, storm and earthquake that may impact to people and organizations. In situation of bad climate, is a risk in the level that our company should give management effort; the shop can adjust the inventory according to the cultivation pattern of the given climate. If the climate is dry the shop will increase inventory for water supply. In contrast, if there is too much water, the shop will increase supply for cultivating plants in watery climate. For these organizations, climate variability will continue to raise challenges and risks that have to be managed.
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An error of GPS due to uncertain of GPSs signal can be the sources of many uncertain problems in the future. Risk to GPS signal can be managed by communicate with other system or develop a combined GPS and augmentations system design based on cost and performance trades among GPS system improvements. The risk from opportunity involve that the carrier must be consider for shipping goods without any free round of the trunks. Due to the business is the transportation business when it using the truck to shipping the goods to target. For best strategies is used to be preorder. Pre-Ordering is the best way to challenge this risk. The non-linear nature of historical oil and gas spot prices makes prediction very difficult. Which effect to our company when the oil price is high; so we will use NGV instead of oil to reduce cost because NGV price has lower cost than oil price but it will take more long time for transporting. Moreover, oil price also affect to our company even it decrease. Rice mill may think that if they use their own truck to transport will be cheaper than using our service. Therefore, we solve this problem by reduce the price of freight to fit with economic and not to be exploit. There is uncertainty of business that we have to face them like people are mobbing in Thailand. If the mob happens, we will avoid using the normal route and use to other paths to transport goods to customer because our business has to carry on. This solution will be used again if the flooding happens in Thailand. The risk of employees is also effect to our business. The bad behaviors and manners of employees like they do not have motivation to work, less job responsibility, being late and conflict with customers, this problem can be solved by having Human resources division to manage them by giving reward, punishment and training.
Appendix
176
Chapter 9:
Summary
Study this project feasibility
Appendix
177
Summary
From this project feasibility, we have found that the growth rate of Transportation business to transport agricultural products is growing with an increasing rate. This project is practical as the number and information have shown opportunities in this business. The market of agricultural industry is large, with large demand; the current existing competitors supply is still not enough to satisfy all demand of the market. Moreover, agriculture is considered a business with high competitive strength, as agricultural products are necessary to both domestic and international market. According from the field study the most in rice mill to Mae Chan, with the research and information that have been gathered and studied, supported by the current market situation, economic and social condition of Chiang Rai, it is an agricultural province which most citizen are living as agriculturists. These make Transportation business still have high growth rate in this area, and tend to have a better transport trend in the future because transport have important for drive agricultural products to market Our transportation business is based on the market of Thailand and Chiang Rai Province and transportation is important for business that wants to distribute agricultural products. The transportation of us help products distribute well which provide help to customers company. The transportation business is growing continuously; to enter the market. Thailand have been trading and exchanging products with various countries. Agricultural product is the main product that exports from Thailand and Industrial product and Petroleum are import products from other countries. So we can say that transportation is important to international commercial. The most transportation for domestic will using is road transport. Moreover, Thailand is an agricultural country; agriculturist has always been Thailands number one occupation, it is the most important occupation for Thai people. Thence there are large quantities of agriculture product that need to be distribute to other provinces of Thailand. Chiang Rai is an abundant province where an agriculturist is the number one of occupation of people and the number of agriculture product that distribute from Chiang Rai by estimate 1,397,726 tons per years. So the transportation business is very important in Chiang Rai this business will help the agriculturists for transport agriculture product from rice mills and famers directly. Therefore, our service is seemed likely to be success and persuade to invest.
Appendix
178
The agricultural goods are what we going to delivery from Chiang Rai to Bangkok. As we dont want our trucks to be empty when coming back to Chiang Rai, we are going to fill our truck with agricultural and construction materials. This will be very benefit for us as we do not waste money when driving back to Chiang Rai. The growing of land transportation from 2552 to 2554, we can see that during those three years the growth of Thailand transportation is increasing continuously. The growth of percentage from 2552 to 2554 is 13%. It may look small but if we take a look at the number of tons per kilometer, well that it has increased from183, 000 to189, 000 which is quite a lot per tons. In sale forecast, our company forecast the revenue and expense from number of agricultural products have in Chiang Rai and agricultural area, number of customer in Chiang Rai and Bangkok, amount of demand agricultural products and time period of service of each product in each year such as we will concern amount of time to use per round consistent with demand of agricultural products and The most important to In sale forecast is really to our company is new brand in first year may be have less profit but in later time after 3 years profits of company have increase every year. Our service is related with seasoning products such as In-season rice, Off-season rice, corn, lichee, pineapple and cassava. From reason as our company is new entry, the customers do not know us as well. Therefore, marketing communication mixed is used in order to attract customers that make them to know and recognize our company such as radio88.5 FM, sale promotion, event and gift. We forecast sale estimate in five years, the accumulate sale is approximate 60,000,000 baht in five years. We think first two years our service could not service as much as our expected, but after two years, our service has been increasing higher. The service of the company are Normal round and Special round by normal will transport by use NGV and amount time to use for transport in normal round about 4 days, While, Special round by Fuel and use time in transport 3 days. About services, There are three kinds of service processes: General Services, Call center services and after sale services. Our company gives information to our customer about their problem and the company will advice how to solve it by advice all of our customers with good condition to keep relationship.
Appendix
179
Employee is important part of company; they are main point to force our company in order to achieve a goal. The positions for employees consist of top managers, customer assistants, housekeepers, transportation manager, repairers and accountant. The company sets standard and select people with sufficient skills and quality to become employees, to execute the expected performance for the company. Transportation Business is the main occupation for Thailand to transport agricultural products, but it is one of the businesses that can be affected by many factors. The rate of demand to transport therefore has a good rate, but as business can be unstable sometimes, the demand for transport will be changed in some situations. There are many factors that can affect Transportation Business. There are 8 risks consist of; risk from competitors, risk from accidents, risk from environments, risk from price, risk from financial, risk from technology, risk from opportunity lost and risk from employees error. However, there are solutions to prevent or solve those situations, as stated in risk management chapter to counter with uncertain situations that might affect to the company because this process can reduce the loss of profits for the company. According to the number being referred from this project study, we can see that the number in Transportation business to transport agricultural products is high, because of the landscape factors along with the climate that is supporting agricultural activities. Furthermore, the current economic and social situations have driven peoples are needed to transport agricultural products more, as the demand for agricultural products and the price have been increasing from recent years. Moreover, agricultural products is the main products to consume in Thailand and agricultural products have high demand in international country result to Thailand is the one country to transport agricultural products is high. From the studied and analyzed information in this project, it is perceivable that this business can generate a high return, with a continuously growing rate. It is a business in which can be the answer for investor
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180
Bibliography
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http://www.pttplc.com/TH/flashevent.aspx http://www.chaipat.or.th/chaipat/index.php?option=com_content&task=view&id= 40&Itemid=71 Macro Chiang Rai(31-39) Market price (40-43) JJ Market (44-45) Chiang san(Chiang rai) Company http://www.chiangrai.doae.go.th/ ( ) http://www.pttplc.com/TH/Default.aspx http://www.pttplc.com/TH/Default.aspx Dr.Kumnai Apitpatchayasakun http://chiangrai.nso.go.th/chrai/chrai.html http://phulaechiangrai.com/ http://www.chiangrai.doae.go.th/chiangrai11.html http://www.puibuatip.com/index.php?lay=show&ac=article&Id=538732556&Nty pe=18 http://www.oae.go.th/download/prcai/Cassava10.xls http://www.rakbankerd.com/agriculture/open.php?id=2356&s=tblblog http://www.plcivil.com/index.php?lay=show&ac=article&Id=539327619&Ntype=1 Department chiangrai www.eppo.go.th/power/pw-Rate-PEA.html#2 Share.psu.ac.th/blog/soda/10152 http://www.student.chula.ac.th/~49718863/elec.htm www.pwa.co.th/service/tariff_rate.html http://www.bangkokinsurance.com/ http://www.7insure.com/ http://www.thailandwealth.com/
Appendix
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APPENDIX
Survey Information Reference Information
Appendix
183
Survey Information
13.00 14.00 053673955-6
Appendix
184
4 1. 1.1 30 2526 1.2 () 1.3 : () : ( ) 1.4 1.5 ( )
Appendix
185
1.6 - - 2 - 1 1.7 GPS 1.8 5-6 2 5-6 1.9 NGV 1.10
Appendix
186
1.11
1.12
, 6 , 6 , 10 , 10 , , (6)
2. 2.1 % () 80% 10% 10% 80% 20% 2.2 ( ) ,
Appendix
187
2.3 / ( ) 2.4 (/) 2.5 () 2.6 (High season) (Low season) Low season: 2.7
Appendix
188
3. 3.1 3.2 3.3 ( ) 3.4 ()
4. 4.1 ( ) 4.2
Appendix
189
4.3 - - 1 - 4.4 -
10
Appendix
190
14.00 15.00 053701434-5
Appendix
191
4 5. 5.1 15 5.2 60% 20% 20% 5.3 5.4 2 order order order - 5.5
Appendix
192
5.6 2,000,000 4,000,000 5.7 , 1 1 - ( ) 5.8 GPS 5.9 20 12 5 ( 4-5 ) 5.10 1,700 720 200
Appendix
193
5.11
NGV NGV 80 % 20 %
5.12
5.13 R3A 5 ** >> , (),(), 5.14 6 , 10 , 12 , 22-28 , 12 5.15 200 : 1 1
Appendix
194
5.16
7 4050%
6. 6.2 % 50% 30% 20% 45% 45% 10% 6.3 ( )
Appendix
195
6.4 / +1,000-1,500 10,000 12,000 +1,000-1,500 = 11,000-13,500 6.5 (/) 6.6 () 6.7 (High season) (Low season) High season : Low season :
Appendix
196
6.8 1
Appendix
197
7. 7.2 1 7 7.3 1. 700-900 ( 50 ) 2. 12,000-13,000 ** 30% 7.4 1 12 : 12.5 30 6 21 7.5 ( ) 10 7.6 ()
Appendix
198
4. 4.4 4.5 4.6 4.7
100
Appendix
199
085 - 0380858
4 8. 8.2 40 1 8.3
Appendix
200
8.4 8.5 8.6
8.7
Appendix
201
9. 9.2 % 60 30 10 9.3 ( ) 9.4 / 9.5 (/) 9.6 ( )
Appendix
202
9.7 (High season) (Low season) 9.8

10. 10.2
Appendix
203
10.3
1000 1.5 10.4 ( )
10.5 ( )
4. 4.8
Appendix
204
4.9
15
Appendix
205
15.00 16.00 053701185
Appendix
206
4 11. 11.2 15 11.3 80% 11.4 11.5 4 11.6 11.7 11.8 GPS 11.9
Appendix
207
6 11.10 11.11 NGV 95 % NGV 5% ** NGV 11.12
11.13 11.14 10 , 11.15 20
12.
Appendix
208
12.2
% 80% 10% 10% **
12.3
( )
12.4
12.5 (/) 12.6 ()
Appendix
209
12.7
(High season)
(Low season) High season : Low season : 12.8 ,
13. 13.2 GPS 13.3 700-900 +1,000-2,000 13.4 ( )
Appendix
210
13.5
()
4. 4.10 4.11
4.12
4.13
10
Appendix
211
Reference Information
( 1)

( ) /
1. 2. / 3. 3.1 3.2 4 5. 6. ( 15-20 )
15
40
2.5
6.5
15
6.5
12.5
15
25
6.5
15
6.5
20
12
8.5
12.5
12.5
20
10
10
20
Appendix
212
7. 8. 8.1 8.2 9. 9.1 9.2 10. 10.1 10.2 11. 12. 13.
10
10
20
20
50
12.5
20
20
50
12.5
20
20
50
12.5
20
10
10
12.5
12.5
20
20
33
: -
Appendix
213
Music line station 100/224 . 1,500 . / 1 4 2,000 . / 1 6 3,000 . / 1 * 1,000 *

( )
Tel.053-646-766
Appendix
214
Appendix
215
2555 - : 11,678.369 18 124 1,751 1. 2 1 2549 2549 50,093 2548 45,744 9.51 ( 31.03 GPP) ( 18.76 GPP ) ( 9.34 GPP) ( 6.64 GPP) ( 6.34 GPP) ( 13.09) ( 12.20) ( 7.55) ( 6.54) ( 6.20) 2549 38,332 2548 9.18 :
Appendix
216
2. 2550 2549 4.6 8.8 33.8 21.6 29.5 1.1 3.3 :
( 2550 137 1,386 ) () ( 2550 81 438 ) 2549 2 3 703 7,612 12,596 2549 61 961 1,143 18 120 159 22 17 396 2550 2 3 771 8,062 13,310 2550 68 451 714 11 42 22 18 31 160
Appendix
217
2550 1. 2. 3.
Appendix
218
Appendix
219
Appendix
220
Appendix
221
Appendix
222
Appendix
223

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Chapter 1: Introduction

Project Feasibility Study of J.I.T Transportation Company

Figure 1: The Domestic Transportation of Thailand 2010

Land Rail Canal

Source: Thailand Transport Portal

Project Feasibility Study of J.I.T Transportation Company

Agriculture product of Chiang Rai in year 2011: 2

Project Feasibility Study of J.I.T Transportation Company

1.2 Project Objective

1.3 The data collecting method

Project Feasibility Study of J.I.T Transportation Company

1.5 action plan

Source: Own graph

Project Feasibility Study of J.I.T Transportation Company

Chapter 2: Industry Profile

Project Feasibility Study of J.I.T Transportation Company

Chapter 2: Industry Profile

Chapter 2: Industry Profile

2.1 Nature of Industry

Project Feasibility Study of J.I.T Transportation Company

Chapter 2: Industry Profile

Table 1: Volume of Inbound and Outbound International Freight by Transport Made

Source: Growth rate of transportation

Project Feasibility Study of J.I.T Transportation Company

Chapter 2: Industry Profile

Figure 3: Map of road from Bangkok though Chiang Rai

Project Feasibility Study of J.I.T Transportation Company

Chapter 2: Industry Profile

Source: Google map

2.2 Situation of Industry

Project Feasibility Study of J.I.T Transportation Company

Chapter 2: Industry Profile

Project Feasibility Study of J.I.T Transportation Company

Chapter 2: Industry Profile

Project Feasibility Study of J.I.T Transportation Company

Chapter 2: Industry Profile

Figure 4: Analysis of Domestic Transportation products in Thailand (2553)

Data Collect From:Information and Communication Technology Center. Ministry of Transport.

Source: Information and Communication Technology Center, Ministry of Transport.

Project Feasibility Study of J.I.T Transportation Company

Chapter 2: Industry Profile

Figure 5: Road transportation

Source: Ministry of Transport, Forecasts by Farmers Research Center.

Project Feasibility Study of J.I.T Transportation Company

Chapter 2: Industry Profile

Project Feasibility Study of J.I.T Transportation Company

Chapter 2: Industry Profile

2.3 Product & Service

The Service Trucks

Project Feasibility Study of J.I.T Transportation Company

Chapter 2: Industry Profile

Project Feasibility Study of J.I.T Transportation Company

Chapter 2: Industry Profile

Project Feasibility Study of J.I.T Transportation Company

Chapter 2: Industry Profile

Evaluate employees after training session

Provide a good service quality to cusotmer

Chapter 2: Industry Profile

Project Feasibility Study of J.I.T Transportation Company

Chapter 2: Industry Profile

Project Feasibility Study of J.I.T Transportation Company

Chapter 3: Market Feasibility Study

Market Feasibility Study