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com ADL 23 Business Environment V1 Assignment - A Question 1: Discuss the different components of business environment. How socio culture factors may affect the function of a business? Question 2: What do you mean by globalization? Discuss the process of globalization in India. Question 3: Discuss the followings; Foreign Direct Investment Disinvestment Economic Systems 4. Write short notes on the followings; Banking sector reforms in India Insurance sector reform in India Capital Market reform in India 5. Explain the followings; Initial Public Offer Mutual Funds Monetary Policy Assignment - B Question 1: Write an essay on "Political Condition of India". Question 2: Discuss the effect of globalization on small scale industries in India. Question 3: Discuss the EXIM policy of India.

Case Study BALSARA HYGIENE PRODUCTS LIMITED Balsara Hygiene Products Ltd., which had some fairly successful household hygiene products introduced in 1978 a toothpaste, Promise, with clove oil (which has been traditionally regarded in India as an effective deterrent to tooth ache) as a unique selling proposition. By 1986 Promise captured a market share of 16 per cent and became the second largest selling toothpaste brand in India. There was, however, an erosion of its market share later because of the fighting back of the multinationals. Hindustan Lever's Close-Up gel appealed to the consumers, particularly to the teens and young, very well and toppled Promise from the second position. Supported by the Export Import Bank of India's Export Marketing Finance (EMF) programme and development assistance, Balsara entered the Malaysian market with Promise and another brand of tooth paste, Miswak. The emphasis on the clove oil ingredient of the Promise evoked good response in Malaysia too. There was good response to Miswak also in the Muslim dominated Malaysia. Its promotion highlighted the fact that miswak (Latin name : Salvadora Persica) was a plant that had been used for centuries by as a tooth cleaning twig. It had references in Koran. Quoting from Faizal-E-Miswak, it was pointed out that prophet Mohammed used "miswak before sleeping at night and after awakening." The religious appeal in the promotion was reinforced by the findings of scientists all over the world, including Arabic ones, of the antibacterial property of clove and its ability to prevent tooth decay and gums.

Market intelligence revealed that there was a growing preference in the advanced counties for nature based products. Balsara tied up with Auromere Imports Inc. (AAII), Los Angeles. An agency established by American followers of Aurobindo, an Indian philosopher saint. Eight months of intensive R&D enabled Balsara to develop a tooth paste containing 24 herbal ingredients that would satisfy the required parameters. Auromere was voted as the No.1 toothpaste in North Eastern USA in a US Health magazine survey in 1991. The product line was extended by introducing several variants of Auromere. A saccharine free toothpaste was introduced. It was found that mint and menthol were taboo for users of homeopathic medicines. So a product free of such mints was developed. Auromere Fresh Mint for the young and Auromere Cina Mint containing a combination of cinnamon and peppermint were also introduced. When the company realized that Auromere was not doing well in Germany because of the forming agent used in the product, it introduced a chemical free variant of the product. Question: 1. Explain the environmental factors which Balsara used to its advantage. 2. What is the strength of AAII to market ayurvedic toothpaste in USA ?

Assignment - C 1. Which of the following is not a financial institution? (a) IDBI (b) SEBI (c) IFCI (d) ICICI 2. How many sectors are reserved for Public sector (a) 3 (b) 4 (c) 5 (d) 6 3. Which of the following is most liquid form of money? (a) M1 (b) M2 (c) M3 (d) M4 4. How many states are there in India (a) 26 (b) 27 (c) 28 (d) 29 5. Which is the biggest state of India? (a) UP (b) MP (c) Mahatastra (d) Rajsthan 6. GDR stands for (a) Gross Domestic Revenue (b) Gross Domestic Receipt (c) Global Depository Receipt (d) Global Depository Revenue 7. Repo rate is (a) Thr rate at which RBI discount the bills of banks (b) The rate at which RBI gives credit to another bank (c) The rate at which one bank gives credit to another bank (d) None of the above 8. Which of the following developmental bank is oldest? (a) IDBI

(b) IFCI (c) ICICI (d) SIDBI 9. CRISIL is a (a) A book (b) A stock exchange (c) A credit rating agency (d) None of the above 10. Which of the following product is not FMCG? (a) Hair Oil (b) Toothpaste (c) Computer (d) Washing Powder 11. Which of the following bank is having maximum overseas branches? (a) SBI (b) PNB (c) ICICI (d) BOB 12. Which of the following is not a direct tax? (a) Income tax (b) Wealth tax (c) Trade tax (d) Road Tax 13. Major proportion of Indian population is employed in (a) Service sector (b) Exports (c) Agriculture (d) Manufacturing sector 14. Planning commission was established in (a) 1948 (b) 1949 (c) 1950 (d) 1951 15. The company LG originally belongs to (a) USA (b) UK (c) JAPAN (d) KOREA 16. The headquarter of IMF is at (a) London (b) Washington (c) Paris (d) Geneva 17. WTO was incorporated in (a) 1994 (b) 1995 (c) 1996 (d) 1997 18. The cellular phone service started in India (a) 1995 (b) 1996 (c) 1997 (d) 1998 20. How many Indian economists got the Nobel prize? (a) 1 (b) 2 (c) 3 (d) 4 21. BPO stands for (a) Business Product Outsourcing

(b) Business Process outsourcing (c) Business Process outcome (d) Business product outcome 22. Which company started the cellular service first time in India? (a) Airtel (b) Hutch (c) Essar (d) Modi Telestra 23. The capital of UAE is (a) Dubai (b) Sharjahe (c) Riyad (d) None of the above 24. The Stock exchanges are regulated by (a) RBI (b) SEBI (c) Both (d) None 25. How many stock exchanges in India (a) 22 (b) 23 (c) 24 (d) 25 26. First computer in India was installed in (a) 1955 (b) 1956 (c) 1957 (d) 1958 27. Current bank rate is (a) 5% (b) 6% (c) 7% (d) 8% 28. Lufthansa airline belongs to (a) France (b) UK (c) Germany (d) USA 29. Which is the richest country in the world? (a) USA (b) Brunei (c) UAE (d) Luxemburg 30. Which company is having maximum number of internet users? (a) India (b) USA (c) Japan (d) Germany 31. The minimum capital needed to started a private bank in India (a) 100 cr (b) 200 cr (c) 300 cr (d) 500 cr 32. Fiscal policy deals with (a) Monet supply (b) Taxes (c) Both (d) None 33. NASDAQ is (a) A fighter plane

(b) Stock exchange (c) IT company (d) None of the above 34. The process of deliscencing started in India (a) 1991 (b) 1992 (c) 1993 (d) 1994 35. NSE started in (a) 1992 (b) 1993 (c) 1994 (d) 1995 36. Recently CANCUN was in news because of (a) WTO (b) Iraq War (c) Terrorism (d) Cricket Match 37. CANCUN is located in (a) USA (b) Australia (c) Mexico (d) Brazil 38. Which of the following is not a part of external environment? (a) Technology changes (b) Government (c) Supplier of raw material (d) Culture 39. Which of the following is not a demographic factor? (a) Sex ratio (b) Age (c) Technology (d) Birth rate 40. Service industries belongs to (a) Primary sector (b) Secondary sector (c) Tertiary sector (d) All above Contact www.solvedhub.com for best and lowest cost solution or email solvedhub@g mail.com

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