Video Transport@Sport Venues

Mixed Connectivity Approach

Alfredo Musitani Product Manager

Direccin Wholesale Nacional

The Presentation
ndex The Market Place

The Technologies

The Cases

The Future

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Mobile Data Traffic

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Big Numbers

Source: Cisco Visual Networking

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Moblie Video Traffic

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Mobile traffic

WIFI Wmax Trafic excluded

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Mobile Service Penetration

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Subscription Evolution

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Growth by Device

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App Traffic by device type

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App Traffic by Plan/device

Average weekly application traffic for different subscriber clusters of a new Android smartphone model (high-end with large screen) at one specific operator

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Latam Marketplace

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TLC Argentina Competitive Landscape

Source: Telecom Italia Public Investors Information

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TLC Argentina Regulatory Landscape

Source: Telecom Italia Public Investors Information

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Regulatory Decisions Impact

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Regulatory Decisions Impact

50Mhz Frequency CAP

Recommendations* Source: Regulators Web - GSMA Alfredo Musitani Telecom Argentina

Government Programs TLC / TV Related

Content

Infrastructure

User Devices
Argentina 3,000,000 units Free Net book Wifi - (ISDB-T) (Aakash)
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Argentina Conectada + TDA

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Terrestrial Digital Television

Canvas Project

Telstra t-box

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How to push capacity at Sports Venues

MICROCELL

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General Architecture
Transformation Services Conventional BBU IP Metrocell All in one baseband integrated In Radio hed Macrocell Multi band remote radio head with any baseband IP CPRI over Fiber Centralized Baseband Converged management
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Wideband Active antenna array with any baseband

IP backhaul

IP IP IP IP Controllers

wireless packet core

RF only sites

service

aware
Source: Alcatel Lucent

The Technology DAS Cell Isolation - Simulcast

Source: Tyco Electronics

Source: Belair Networks Alfredo Musitani Telecom Argentina

The Technology DAS Cell Isolation - Simulcast

Source: Tyco Electronics

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The Technology wifi offload

Source: Belair Networks Alfredo Musitani Telecom Argentina

The Technology wifi offload

Modulation Rates Control EAP-SIM Hard limit / time based Load Sharing 802.11 Outdoor (lower MIMO) Cap / AP 135Mbps + Use of 5Ghz

Alternate Freq Planning/CSMA-ED energy detec

Pick Demands estimates Example: 50% atedndees data enabled 10% simult 700kbps >2.5Gbps Source: Belair Networks 100AP @ 20Mbps
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Telecom Services at Stadiums and Major Events Sites

Investing in services for broadcaster Connecting Digital and HD Linking all FO direct from Stadiums International Broadband Links direct FO to INTL Video Content Centers It has delivered the last two SWC and Olympic Games to Broadcasters in Argentina in All FO Links. all kind of TLC Services for Operators Venues Upgrading Its own Video Network for uncompressed video multiple services
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The case of ATT Yankee Stadium / Dallas Cowboys Stadiums 40Gb links 4 Separade virtual networks
Public access Point of sales Private Access Media Networks

The tools to use

WIFI Offload DAS Small Cells (Lower Cost/AP & Lower QoS)
(Cost Related Increasing Capacity)

(Envirnomental / Economical Issues)

Upgrading Network? (LTE: BWAuctions, Cap)

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What Telecom did in the past

FO connecting for transporting multiple HD + SD video First HD National Video Transmission First HD nationally produced distribution for the TDA Open Digital Television in Argentina WIFI Hot Spots for increase connectivity Full Capacity mobile Cell Site for the occasion

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What Telecom did in the past Copa America

FO connecting for transporting multiple HD + SD video First HD International all FO Video Transmission 6 Stadiums with Direct FO Video + connectivity for the tournament throughout the country Federal Tournament New HD Nodes WIFI Hot Spots for increase connectivity Internet connectivity for media and users Full Capacity mobile Cell Site for the occasion in major events site La Plata
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Mpeg4 4:2:2 10 up to 80Mbps

Trialing New High Tech TV

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Locations: 4 in the UK 3 in Japan 1 in the U.S 26Gbps uncompressed 300Mbps compressed 33-megapixel video 22.2 channel surround sound. Roll on, 2012.

Integrating DTV Local cross media experience

On Net Instant Replay during the game

Low Power Local (DTTV)

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Social Networking User Generated Content

Source: SMPTE G.Marras ATEME

What is the future for on site heavy traffic hot spots

Heterogeneous approach FO connectivity (to and into venues) Highest Connectivity for Broadcaster Production

WIRELESS: More Licenced Bandwith at first (50Mhz cap LTE) Wifi Offload (automatic autentication, QoS control) DAS for low power, good coverage, low interference Micro cells / Nanocell / Full Capacity Smaller Mobile Cells Integration Different access, services
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Thanks!

musitani@ta.telecom.com.ar
Alfredo Musitani Telecom Argentina