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Author: Twosteps
Report Title: The best online tools for lawyers in 2011? Published: 01/12/10
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Contents Introduction The digital economy and the UK Government The challenges The opportunities iPhone apps for lawyers Online recruitment Resources and additional reading About the author Contact us 2-3 4-5 6-8 9-11 12-13 14-16 17 18 19
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Introduction
This report takes a look into some of the challenges and opportunities that the new digital age brings specifically for lawyers. The growth in the digital economy has been hugely beneficial for lawyers by improving client communication, global relationships and research capabilities. Developments in video conferencing, email and cloud computing software have increased productivity by reducing the need to travel to clients offices. As the global community opens up and lawyers can network with colleagues throughout the world, there is no better time to use the latest technologies to improve your client relationships, develop your professional profile and create a better work-life balance. The Internet has gone from strength to strength for the last 10 years. In 2010, 30.1 million adults in the UK (60%) accessed the Internet every day or almost every day. The number of adults who had never accessed the Internet in 2010 decreased to 9.2 million, from 10.2 million in 2009. Figure 1.0 shows the growth in the amount of UK adults using the internet.
Figure 1.0
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The internet forms part of the phenomenal digital economy that we are all trying so desperately to master. The digital economy refers to the devices most of us use each day such as computers, phones and game consoles. In June 2009 The UK Government published an extensive report called Digital Britain which set out the 3 year strategy for embracing the digital economy, maximising the benefits it brings and Building a better Britain. Digital economy includes the ability to start up a web browser and search for a local restaurant, to send a text message to your friend, to use satellite navigation in your car, paying for goods with a debit or credit card or your doctor receiving your pathology results electronically. A successful digital economy is essential for the UK, for economic growth and the ability to maintain international standing. It offers new opportunities for businesses to a larger, potentially global, audience and for individuals to connect and collaborate. For lawyers and law firms this opens the door to the global market and means that more work can come from global organisations or clients based anywhere in the world.
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Universal access to todays broadband by 2012, creating equal access for all and a fairer digital future A fund for investment in the next generation of superfast broadband to ensure it is available to the whole country, not just some of it Digital Radio Upgrade by 2015 Accelerating current and next generation mobile coverage and services Proposed new role for sectoral regulator Ofcom to carry out a full assessment of the UKs communications infrastructure every two years
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Digital Participation The UK Government are taking steps to ensure that everyone can share in the benefits of Digital Britain. Below are the proposed actions:
Three-year National Plan to improve Digital Participation Programme of Digital Switchover in public services A new Digital Inclusion Champion: Martha Lane Fox Revised Digital remit for Channel 4 and key role for BBC Guaranteed funding for three years for targeted marketing and outreach
Digital Content The UK Government are taking steps to ensure the UK is one of the worlds main creative capitals. Below are the proposed actions:
Robust legal and regulatory framework to combat Digital Piracy Digital Test Beds to promote innovation, experimentation and learning around creation and monetisation of digital content TV Licence Fee: consultation on contained contestability, primarily to secure news in the nations, regions and locally A new direction for Channel 4, championing new talent across all digital media Guidance note and clarification on the media merger regime and an enhanced evidence role for the regulator in local mergers Support for Independently Funded News Consortia
Business Secretary, Lord Mandelson, said: Britain needs an active industrial policy if we are to maximise the benefits from the digital revolution. We need a clear approach, which is fully accessible and provides regulatory certainty, smarter public procurement and a readiness to intervene where necessary. The Digital Britain Report does this by offering a strategic view of the sector, backed by a programme of action. This report will cement the UK's position as a world leader in the digital and communication industries and ensure Britain is not left behind in the digital revolution. Stephen A. Carter, Minister for Communications, Technology and Broadcasting, said: "Digital Britain is a statement of intent and ambition, a commitment to infrastructure and access, and an overdue recognition of the Industrial importance of the Creative Industries".
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The challenges
The digital world brings with it a host of new challenges and issues. There are many political and legal issues around data, electronic contracts and information ownership (most of which still sit within a grey area for legislation). Fortunately for the new generation of lawyers, they will have grown up with sat navs, mobile phones and email. Unfortunately, there are still a significant amount of practising lawyers that are having to quickly understand the difference between a Tweet and a Post, Blue tooth and Wifi, Broadband and 3G and how they can use these technologies professionally. Information Technology and Telecommunications are developing at such a rapid speed that we constantly have to learn and understand new terminology and acronyms. Below is a list of some of the most influential online software affecting all industries.
Cloud computing Cloud computing is the ability to store a software program on the internet rather than on your computer. You access the software through a specific website address and enter your log in details. This allows you to access the software from any computer in the world. This is the most talked about topic in IT circles at present. It is estimated that by 2014 the cloud computing market will be worth $150 billion. Businesses can use cloud computing to make huge operational cost savings. The advantage of cloud computing is that data does not need to be held on a businesss own servers and is held effectively in the cloud by a third party, not only saving on software and hardware expenses but also eliminates the need of hiring people to manage these servers. It can be seen as another form of outsourcing. We are now seeing a new breed of recruitment tool as cloud computing combines with talent banking and e-recruitment software. Cloud recruiting is being embraced by law firms across the board. Were seeing just as much demand from single office boutiques as large global law firms. They both want their recruitment systems managed entirely in the cloud. The concept, being led by twosteps, is gaining momentum in the UK where employers are embracing the technology both in the corporate and professional services world with clients such as Allen & Overy, Skadden and Eversheds already on board.
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Customer relationship management (CRM) CRM is a widely used strategy to help retain customers and manage relationships with them. This term can also be extended to include the management of supplier and partner relationships. It usually involves having software to support processes such as scheduling tasks and meetings, recording any interactions, storing notes and sending emails. Many law firms have these in place but they are rarely fully utilised. Building strong client relationships is crucial in the career path of a lawyer both for internal promotions or for building portable relationships should you wish to look for new opportunities with another firm. Storing notes and recording interactions are vital in building these ongoing relationships with a portfolio of clients.
Social media Social media is not to be confused with social networking. Social media is the blend of technology and social interaction. This includes blogging, forums, video, RSS and podcasts. Social networking was also a popular Internet activity for the UK in 2010, with 43% of Internet users posting messages to social networking sites or chat sites, blogs etc. Social media is a great way to raise your professional profile. You can start writing a blog or contributing to forums. You can set up news feeds from all the relevant sites to come to your e-mail or phone so you are constantly abreast of the latest industry developments. The Office of National Statistics also found that watching television or listening to the radio over the Internet has been growing in popularity in recent years, with 17.4 million adults doing this in 2010, compared with 6.4 million in 2006. So if you find yourself staying away from home a lot or working for hours on trains then you can use the internet to catch up on your relaxation time and listen to your favourite TV or radio shows. You can also use the web for training and learning by watching video tutorials or interactive webinars found on YouTube and other websites.
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Social networking
Social networking is the use of platforms such as Facebook, Linkedin and Twitter. It is using social media to network. Facebook alone, accounts for nearly half of all the time people in the UK spend online using their mobile phones (The GSM Association). Social networking activities proved to be most popular among 16 to 24-year-olds with 75% posting messages, while 50% of this age group uploaded self-created content. However, social networking is not limited to young adults, with 31% of Internet users aged 45 to 54 having used the Internet to post messages, while 28% uploaded content. Lawyers are one of the groups that have started to use sites such as Twitter and Linkedin to promote themselves and access job market information. If you are considering a career move, sites such as Linkedin are a good method of networking with other lawyers and joining legal recruitment groups such as twosteps network for legal professionals to increase the breadth of your job search. Be cautious of what information you make public on social networking sites, recruiters are increasingly monitoring social network sites when considering candidates so think carefully about your posts and the photos you upload. It is sensible to activate the highest privacy settings in your accounts.
Online gossip
Online gossip is probably one of the more challenging issues. As we know people love to share bad experiences and gossip. Viral marketing can be a double edged sword so whilst holding controversial opinions may help you stand out from the crowd, you may want to hold off bad mouthing clients, colleagues or competitors because it could come back to haunt you. Once you put something out into the digital realm you cant control whose computer it lands on! You may also see negative press regarding your firm that you want to respond to, but it is probably best left alone because most firms will have a dedicated PR agency who should be monitoring and managing this.
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The opportunities
Along with the challenges comes great opportunity. Below we take a look at the areas of opportunity for people in the legal services industry. The beauty of digital is the ease at which it can make information dynamic. Here is an array of tools available to help search, filter and regurgitate information anywhere in the world
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10) Legal Terms Pro: is a professional level Legal glossary for iPhone. It gives you access to the definitions you need fast. 11) Pocket Lawyer: This app not only provides information on the most common crimes, but also provides information about the types of sentences for each crime and sites where information is. 13) Cliff Maier Reference Apps: An authoritative collection of legal guides; Federal Rules of Criminal Procedure, NY CPL, the Constitution, patent rules. 14) Case Mate: This all-in-one application for the iPhone can help you control and save any important information relating to a particular case on your iPhone. It stores and manages lists of information. 15) Barbra: Barbra offers course outlines, lectures, and practical tips for your exams. 16) Quick office Mobile Office Suite: Create and edit Word documents and Excel directly from your iPhone. 17) Wikipanion: Wikipanion is a free iPhone app. This application provides direct access to Wikipedia and Wiktionary with some great research and formatting functions in addition to an elegant and easy to use interface. 18) NetNewsWire: NetNewsWire is an RSS reader for the iPhone. It allows you to read news and select the articles you want to save and read later. 19) Twosteps jobhuntcoming soon in 2011!...unfortunately our app wont be ready when this report goes to print but keep an eye out for the application that allows you to search jobs, update your professional profile, amend your CV and access a legal resources centre.
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Online recruitment
As youve probably noticed there are a growing number of job boards. Most lawyers are finding themselves combining a job hunting strategy of new media channels and traditional channels to cover all bases. A global recession together with advancement in social and digital media, generational changes and technology have changed the recruitment map for good. In today's world, most employers, and not just law firms, are looking to save costs and streamline recruitment while retaining and investing in talent. Over 12 months ago major international firms, national firms and boutiques started taking advantage of market conditions and began increasing their online recruitment strategies. It is very encouraging for the UK legal services market that so many businesses are taking a proactive approach and investing in their future. Edward Andrew, Ex legal services Headhunter and Global CEO at twosteps says The business world has changed since the GFC and anyone associated with the legal and professional services industry will need to diversify to, adapt to and succeed in the current market. Traditional recruitment will always have a place but their marketplace has changed significantly. Law firms and corporations looking to recruit senior level staff will no doubt continue to employ the use of recruiters as more human feedback is necessary. However, in the 18-35 year old demographic, more and more can be achieved online and with business's own recruitment processes. The major cost associated with recruitment in any industry is recruitment fees. These can be anything up to 30% of the first years salary. This isnt to say that web-based recruitment will make redundant the role played by traditional recruiters or head-hunters but certainly the market share that recruiters command is reducing hand in hand with the generational shift towards online searches and web based technology involved in all aspects of peoples lives.
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2010 has been a busy year for the UK legal industry but law firms are still not completely out of the woods yet with recovery stable but slow. It seems that consolidation, transatlantic mergers and outsourcing have been the emerging trends. Hogan Lovells and SNR Denton are newly created US/UK firms. Hammonds are also merging with Squite Saunders & Dempsey. In the past few weeks there was the announcement that Norton Rose is merging with Ogilvy Renault from Canada and also merging with Deneys Reitz from South Africa. Outsourcing has also been a bit of a buzzword not just with law firms and corporate legal teams moving some of their due diligence and document management offshore but with recruitment process outsourcing. The first sign of recruitment activity in the legal market was the recruitment of support staff; HR, paralegals and legal secretaries. Outsourcing has also hit the headlines with regards the culling of local council budgets and legal teams and therefore outsourcing the legal function to specialist firms. As firms cut costs whilst still needing to improve operations and recruit legal and non-legal staff, we are beginning to see could computing and cloud recruitment as a means of working more efficiently and cost effectively. Consequently we are starting to see more lawyers taking their career management into their own hands by using all resources available to them including online job sites. Our recent survey found that while a significant number still use recruiters, 81% also look to online job sites. 65% of survey respondents also said they would rather correspond directly with employers rather than recruiters.
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Additional benefits You can now job hunt abroad The internet allows better connections around the globe. Twosteps job board allows you to apply direct for jobs anywhere in the world. By keeping your profile up to date you can list all the different countries you are allowed to practise law in and what languages you speak. Keep your career in your hands Lawyers are intelligent and calculated beings so we know that having to pass control of their career in to the hands of a recruiter can be an aggravating necessity as many have no time for mass emailing CVs out. We also know the frustration of applying for mystery online jobs that always appear to have just closed. We have a no recruiter policy on the twosteps website to allow lawyers to manage one professional profile with all your employment experience and skills and apply direct to HR teams. You can also manage and track your applications using the website. Log in from your mobile or any computer to see how each application is doing. You can set up specific job alerts so you receive notification when your dream job is posted on the website. Manage your job search at a time that suits you Rather than having to take hurried calls from recruiters during the day, you can access the recruitment services of twosteps at a time that suits you and from wherever in the world you are. You can take control of your next career move and manage your job search when you have the time to give it your full focus. Research employers Fitting into an organisation is key to the success of an individuals career and an organisations business goals. It is important to do your research on potential employers. The internet provides a huge amount of information for job seekers. On twosteps.com we provide employer profiles where you can access information from existing employees, partners and the HR team.
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Web resources
http://www.govtoday.co.uk/Communities-and-Local-Government/Civil-Resilience/digitaleconomy-central-to-industrial-strength-and-competitiveness.html www.iphoneness.com www.youtube.com www.govtoday.co.uk www.mining-technology.com/features/feature41780/
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