Informes de Udo Censkowsky

Informe de In-Cosmetics ........................................................................................................ 2 Informe de Vitafoods ............................................................................................................... 4 Anexos: ..................................................................................................................................... 6 Novel Food/ Lucuma no longer a novel food in France and it has free entry to Europe .................................................................................................................................................... 6 Bebida Maca Loca ofrecido a parte de Koken del Peru .................................................... 8 Peruvian Maca Takes Root in Skin Care ............................................................................. 9 Materiales de Worlee distribuido durante In-Cosmetics:................................................. 10

Perubiodiverso:

Udo Censkowsky, Eco/AGEG 11.05.2009

Informe de In-Cosmetics
1. La tendencia de substituir ingredientes sinteticos con ingedientes naturales fue evidente durante la feria que es focusando a ingredientes para la industria cosmetica; el tema de sustentabilidade es presente; en particularmente las grandes empresas como Cognis, LOreal y otros han desarrollado sistemas especificos para la utilizacin de los productos de biodiversidad (y/o materias primas con origen de regiones de biodiversidad); despues del dos das con un numero de visitantes normal el tercer da de la feria fue mal visitado (por razones de la crisis economico). 2. Sacha Inchi: Worlee ha presentado aceite de Sacha Inchi producido a parte de Roda durante la feria. SLI Chemicals es interesado importar la primera suministro en 2009; tambin he encontrado el Sr. Berthon (owner) de www.greentec.fr que ha mencionado tener un projecto propio de la cultivacin de Sacha Inchi en Peru. Greentec parece co-operar con Rahn AG (www.rahngroup.com). 3. UEBT Workshop: todas las presentaciones se va a mandar (todavia no he recibido). El evento tena mas o menos de 70 participantes. Unos de ellos fuen muy interesante como representantes de Serdex, LOreal y otras empresas. UEBT ha presentado su trabajo en una forma profesional. En particularmente el trabajo de investigacion del mercado conjunto IPSOS fue muy interesante y bien recibido a parte de los participantes. 4. Maca: Maca is more used in the cosmetic sector in particular in skin care products (e.g. by Body Shop). See research results and press release done my Mintel (anex): http://www.cosmeticsandtoiletries.com/formulating/ingredient/active/38496799. html?page=1 Contact: Sumitha Nair snair@mintel.com He hablado con la Sra. Nair que podra ofrecer ms informaciones sobre el tema de Maca en cosmetics. 5. Contact LOreal: Fue posible habla en breve con la Sra. Rachel Barre, Sustainable Development, Worldwide Raw Material Department (rbarre@rd.loreal.com): Ella es interesado en recibir informaciones sobre productos y/o empresas peruanas. En este contexto tenemos que decidir que empresas de Peru vamos a promover. 6. Empresa INCA OIL- Natural Raw Materials: No se venden Sacha Inchi pero aceite de Jojoba de Peru. www.pera-ingredients.de 7. Colorantes naturales: este segmento fue importante en particular, tambin ingredientes activos para proteccin contra luz de UV (UV blocker); la empresa Merck fue muy interesado en pigmentos naturales para substituir
Perubiodiverso: Udo Censkowsky, Eco/AGEG 11.05.2009

oxido de titan); Contact: Martin Bor que es responsable para la linea de ingredientes naturales certificado a parte de Ecocert;

Perubiodiverso:

Udo Censkowsky, Eco/AGEG 11.05.2009

Informe de Vitafoods
Contactos comerciales: (a) Todos los contactos (cerca de 60) vamos a entregar en nuestro base de datos. (b) Yo tengo en todo cerca de 40 contactos comerciales con la necesidad de mandar ms informaciones y/o muestros para unos de nuestros productos. (Vea el tema de criterios minimos para empresas peruanas). (c) No tengo los contactos de Bebidas Interandinas y de Koken del Peru. 3 empresas francesas ha preguntado si es posible oferecer harina de maca sin alcaloidos. Razon: aparentemente las autoridades no permitan productos maca con alcaloidos. Una empresa ha ofrecido mandar una descripcin (y/o de un proceso) para eliminar las alcaloidas. Una tecnologia que se permitan en Francia. Discusin con Rita Stupf (Head of Development Services, OSEC) sobre el projecto PeruBiodiverso en general, la historia del projecto y los irritacines etc. He explic la estructura del projecto en particularmente la situacin que partes del projecto estan implementado a parte de Eco/AGEG (incluido mi trabajo). Discusin con Franziska Staubli (SIPPO) sobre el tema de estudios. El ultimo plan fue mejorar los estudios de Tara y Sacha Inchi y no hacer un nuevo estudio para Camu Camu. Ella me ha dicho que esta esperado ms informaciones detalles en que forma los estudios existentes deberan ser ampliados hace unas semanas. Novel Food: informaciones/puntos que podran ser til a) LUCUMA es aprobado en Francia (vea http://www.freshplaza.com/news_detail.asp?id=42715 or el anexo) b) experiencias de otras empresas con la regulacin Novel Food: aplicaciones en Belgica son ms facil y tienen un grande aceptancia en otros paises Europeos (e.g. caso de Chia Seed de Chile) c) evento publico sobre el tema de Novel Food en que Eduardo Escobedo particip (no fue posible participar porque la grande frequencia al estand Perubiodiverso). Seminario Maca/Vitafoods: El seminario fue bien pero el numero de visitantes fue enttuschend. Sin embargo SIPPO y yo hemos mandado muchas invitaciones a cerca de 1.000 empresas tenamos solamente approx. 16 participantes (unos de ellos estaban Rik Kutsch y Maria Julia Oliva de UEBT). Participantes que yo conozco: un representante de la empresa SLI Chemicals, dos empresarios de Hungaria ya vendiendo Maca en Hungaria (brand: Macandina) y un representante de la empresa Varistor AG.

Perubiodiverso:

Udo Censkowsky, Eco/AGEG 11.05.2009

Networking Meeting SIPPO: Buen evento con un bufete y con muchas participantes (todos los expositores y tambien unas compradores y/o consultores de Europa). He presentado el projecto PeruBiodiverso. Bebidas Interandinas: a) Al primero: congratulaciones! Eso es una empresa y/o un empresario con quien podemos realizar buenos projectos. b) Reaciones a parte de visitantes referente la bebida (Maca) de Bebidas Interandinas: referente a la estabilidad del color: utilizar vidrio oscuro para protegir el colorante natural menor azucar y ms acido (p.ej. de pia, maracuy o saco) referencia a www.bionade.com d) Visita Givaudan AG: vamos a preparar un informe separado.

Tema de Camu Camu: Un representante de Iprona (http://www.iprona.com) me ha dicho que se tienen 100 t Camu en polpa (IQF) y no posibilidad de vender. El razon ms importante es el Novel Food. Unas veces el (Frederic Levellier) ha preguntado el Minesterio de Comercio de Peru para obtener datos sobre la exportacion de Camu Camu a Europa. Pero no tena obtener ningn respuesta. La pregunta ms importante es desde quando Camu Camu se venden a Europa (antes de 1997?). Tambim sera posible preguntar los ministerios en Brasil (y otros paises de origin). Puede ser la GTZ Brasil podra asistir? Tema de Koken del Peru: Unas veces ha oido que Koken es una empresa Japonesa y por eso no debera ser en el programa de Perubiodiverso. Esa argumentacin es peligrosa en una economia global. Creo que ms importante es que una empresa hace, que es la responsibilidad de una empresa etc. Claro, empresas grandes (multi-nacionales) no deberan recibir fondos publicos para participar en ferias etc.. En caso de Koken ms importante para mi es que Koken no paga un precio justo para las productores (al menos toda la gente me ha dicho no tengo un credito) y no participar en el programa UEBT. Otra vez es un tema de criterios minimos en un programa de promocin comercial.

Perubiodiverso:

Udo Censkowsky, Eco/AGEG 11.05.2009

Anexos: Novel Food/ Lucuma no longer a novel food in France and it has free entry to Europe
On March 20 the government of France sent a special communication to the Peruvian Embassy in Paris by confirming that lucuma will no longer constitute as a novel food or a new food which means it has free access to the French market. This is the first step towards declaring the opening of the European Community market for the lucuma. This was announced by Ambassador Javier Paulinich Velarde, General Director of the OMC and economic negotiations in a announcement addressed to the president of Prolcuma, Tulio Silgado. It is noteworthy to mention that the Peruvian lucuma had serious problems entering the European trading bloc. This was due to legal restrictions put on by EU legislation, which is applicable to new foods and food ingredients. The legislation establishes that any food import that has not proven its entry into the territory before May 15, 1997 has to be banned without first going through a costly and complex process of analysis and evidence to demonstrate that they have no negative effect on the health of its citizens. In a letter dated March 17 of this year, the General Director of the Department of Consumer Affairs, and the Elimination of Fraud of the Ministry of Economy of France said that reports of the lucuma shows that it was marketed in France since a date prior to May 15, 1997 the effective date of the regulation 258/97, which prohibited their entry. According to the rules of procedure of the novel foods, it takes just the declaration of a state member of the European Union for it to be adopted by other member states. The DGCCRP ordered it to make this release as soon as possible to the European Commission Standing Committee on the Food Chain and Animal Health SANCO and strengthen the efforts of the Ministry of Economy of France to ensure that this statement will be formally implemented at Community level by other member states. Graciela Trujillo, board member of Prolcuma stated that this is great news for Peru, which will speed up its exports which to date have been growing considerably. She also state that from 2007 to 2008 the numbers have increased almost 100% "External demand is increasing every day, we receive many requests mainly from Chile and United States, and now we open the doors of the European market and we can start promoting it in Europe, where sales are expected to grow much more. Exports 2007 / 2008
Country of Destination 2007 2008

ESTADOS UNIDOS

87.834,0

168.363,8

CHILE

23.407,5

45.263,8

REINO UNIDO

12.446,8

27.823,5

PAISES BAJOS

1.268,8 -

10.275,0

ECUADOR ESPAA

8.414,2

Perubiodiverso:

Udo Censkowsky, Eco/AGEG 11.05.2009

142,5

5.911,2

FRANCIA

6.168,1

5.042,5

ITALIA

4.758,7

4.943,1

AUSTRALIA

2.167,4

4.435,0

CANADA

2.171,6

3.090,1

VENEZUELA

842,4

2.446,1

JAPON

765,0

2.305,0

COSTA RICA

1.700,0

850,0

SUIZA

163,8

508,9

COLOMBIA

2,0 -

405,0

IRLANDA (EIRE) SUDAFRICA, REPUBLICA DE -

308,3

154,1

ALEMANIA

7,0

0,5 -

AUSTRIA

138,0 -

BELGICA

94,8 -

MEXICO

47,5 -

PANAMA

302,7 -

REPUBLICA CHECA

92,0

Total general

144.520,7

290.539,9

Perubiodiverso:

Udo Censkowsky, Eco/AGEG 11.05.2009

Bebida Maca Loca ofrecido a parte de Koken del Peru

Perubiodiverso:

Udo Censkowsky, Eco/AGEG 11.05.2009

Peruvian Maca Takes Root in Skin Care

Posted: January 27, 2009 Maca root, Lepidium meyenii or Lepidium Peruvianum, is a nutritious Peruvian root crossing over from health care to the beauty category. In supplements, it was originally associated with fertility and virility claims; Inca warriors are said to have eaten it before battle to fortify themselves. More recently, maca root has been positioned as a superfruit with the ability to reduce stress and assist with weight loss or hormonal changes. Maca root is rich in essential minerals, fatty acids and amino acids. Within the beauty category, maca root first emerged in 2002, in hair care products such as Andean Products MacaOption shampoo and conditioner and later in facial care. It remains a niche ingredient; however, in the past three months, maca root has provided the key active ingredient in several new European skin care brands, including the Body Shops new range for men. Condens launched a collection of 19 natural beauty products for face and body with 100% natural actives and no parabens, phenoxyethanol, mineral oil or artificial colorants. The Normal to Combination Skin line includes a Deep Moisturizing Cream with black tea ferment and maca root. It claims to nourish and soften the skin, refill wrinkles and stimulate fibroblasts. Pure Altitude Bio-Organic range is the new line from French alpine spa brand Fermes de Marie. Its Maca Root Elixir draws on the brands signature antiaging edelweiss active and adds organic maca root and daisy extract. This ECOCERT-certified product claims "to help tired, strained skin recover radiance, suppleness and vitality. Nuxe Nuxuriance antiaging Re-densifying Emulsion features araucaria seeds, bakau plant cells, maca root and tetrapeptide dermican. This day cream focuses on the energizing capabilities of maca. It is designed for women who have skin weakened by hormonal variations. It contains 79.7% ingredients of natural origin and the new Nuxe preservative system. It is free from parabens, phenoxyethanol, mineral oils, coloring agents or ingredients of animal origin. Maca roots association with virility makes it a fitting ingredient for a mens grooming range. As noted above, in fall 2008, The Body Shop released a range of skin care, deodorants and shaving products for men named after maca root. The Maca Root Energetic Face Protector with SPF 15 is described as a dynamic defender with energizing maca root and moisturizing Brazil nut oil from Peru and Guatemalan aloe vera. YESforLOV is a range of products for sensual well-being that associates pleasure with skin. It includes skin care, protection and intimate games. While maca is not included in the skin care products, it is featured in the Libido-Vitamins, a dietary supplement designed to act on libidinal energy and the well-being of the sexual organ tissues. It is formulated with natural extracts of maca, ginseng, damiana, guarana, cinnamon and L-arginine, and claims to be dosed to regenerate, stimulate and heighten sexual energy. Unlike many ingredientsespecially superfruitsthat traditionally move from food and beverage to beauty, maca root crossed almost directly from health care to personal care. Its use is limited in the food and beverage category. Mintels Global New Products Database (GNPD) reveals that it has appeared in fewer than 10 launches in the past five years, mostly in energy drinks and snacks in the United States. The emergence of maca in skin care echoes Mintels findings that the beauty category is looking beyond superfruits to lesserknown natural ingredients with health benefits. Actives claiming to boost energy, cell longevity or immunity are ripe for growth as the beauty food trend develops. -Nica Lewis, Mintel Beauty Innovatio

Perubiodiverso:

Udo Censkowsky, Eco/AGEG 11.05.2009

Materiales de Worlee distribuido durante In-Cosmetics:

Perubiodiverso:

Udo Censkowsky, Eco/AGEG 11.05.2009

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