Busin

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For more than 30 years, SEGi Education Group (SEGi) has equipped graduates from diverse backgrounds with exceptional foundations for career achievement and personal success. SEGi dates back to 1977 when it first opened its doors as Systematic College in the heart of Kuala Lumpurs commercial district by offering professional qualifications. Since then, the Group has experienced significant growth by adapting and catering to an increasing demand for higher academic and professional qualifications in Malaysia. Today, the Group is one of the largest private higher education providers in Malaysia and serves more than 19,000 students through its six major campuses located in the Klang Valley, Penang and Kuching. With programmes tailored to meet both industry and student needs, SEGi graduates have easily found employment and many have gone on to become leaders of their respective industries.

Internationally Recognised Programmes SEGi provides industry driven programmes from the Faculties / Schools of Pharmacy & Allied Health Sciences, Medicine & Dentistry, Business and Law, Architecture & Built Environment, Engineering & Technology, Creative Arts & Design, Hotel & Tourism and Education & Social Sciences. All SEGi programmes have focused, comprehensive curriculum, complemented by creative teaching and learning techniques. At SEGi, students are exposed to a variety of learning methods including lectures, seminars, workshops, presentations as well as practical experience in laboratories and on the job. SEGi also draws a large number of top-notch academics and captains of industries into its community, who serve as academic advisors, lecturers, examiners and moderators. Through these efforts, thousands of Malaysian youths and international students who have undergone studies or training at SEGi, have gone on to write their own success stories. Consortium of Global Partners SEGi has built strong global connections with first-class universities worldwide as well as corporate links with many large companies, offering graduates a variety of internationally recognised qualifications and proven links with industry. SEGis consortium of global partners consists of top-notch universities such as The University of Sheffield, University of Abertay Dundee, the University of Greenwich, University of Teesside and University of Sunderland from the UK; Upper Iowa University from the US; Wanganui School of Design from New Zealand; University of Southern Queensland from Australia; Yenepoya University, Meenakshi University, and the Vinayaka Missions University from India. The Faculties / Schools of Business The Faculties / Schools of Business and Accounting are the largest and oldest in SEGi and pride themselves on providing the highest quality business education. Providing industry relevant and innovative programmes that adapt to the everchanging business world, the faculties / schools are committed to developing global business professionals by offering real-world business courses that are designed in conjunction with industry and the business community.

SEGi University College

SEGi University College, Kota Damansara Subang Jaya Campus Kuala Lumpur Campus

Penang Campus

Sarawak Campus

Facilities and Infrastructure

Computer Laboratories Numerous Computer Laboratories with high speed Internet access and the latest software are available to students. The latest technological equipment provides students with research opportunities to advance their studies. High Speed Internet Access & Wi-Fi Computer Laboratories are available for student use and are equipped with high speed Internet access. Students with notebooks can also take advantage of the wireless environment on the campuses. Learning Materials Available Online Living up to its standard as an e-campus, SEGi has most of its learning materials online so students can access library materials and tutorials via the student portal (SEGi2U). Auditoriums and Tutorial Rooms Spacious Auditoriums and Tutorial Rooms with modern facilities provide a conducive learning environment for students. Library The well-resourced library contains large selections of the latest books, journals and online materials as recommended by professional bodies and industry. Swimming Pool and Sporting Equipment Students can make use of sports and recreational facilities including a swimming pool, squash courts, basketball courts and sporting equipment free of charge. Residence Blocks within Campus Grounds SEGi University College boasts furnished residence blocks within campus grounds for outstation students.

Consortium of Global Partners

University of Sunderland (UOS), UK The University of Sunderland is a dynamic, modern university with high standards of teaching and research. It has a growing reputation as the university of enterprise, employment and opportunity. Sunderland, located at the heart of the buzzing North East of England, is acknowledged as one of Britains foremost attractions for its surviving historic and cultural heritage. The University founded its Business School in the early 1990s and prospered in the physical expansion and reputation within five years. Its teaching has been recognised for excellence by the Quality Assurance Agency in the UK. The University has diversified its programmes to tailor to corporate clients, entrepreneurs and researchers alike. It has also developed four research centres under its Business and Management Research Group initiative. SEGi University College offers the Bachelor of Arts (Hons) Business and Management (3+0) in collaboration with the University of Sunderland. Graduates of the SEGi diploma programme also enjoy a full pathway to the Universitys popular business top-up programmes.

Teesside University (TU), UK The Teesside University is a dynamic modern university dedicated to delivering quality programmes of study, demonstrating a commitment to social inclusion and widening participation as well as contributing to the success of the community it serves. The University boasts a supportive learning environment and has a strong record for graduate-level jobs and further study or training. The University also pursues excellence in teaching and scholarship and has developed a reputation for enterprise and research. Teesside has an amazing range of courses in exciting subjects such as forensics, computing, health, sports, media and design. The University also invested nearly 100m in the campus, for their 21,300 students to enjoy some of the most up-to-date facilities in the UK. Teesside has fulltime and part-time courses available ranging from professional development certificates to masters degrees and doctorates in a wide variety of subjects. With an award-winning Students Union and fantastic sporting, social and study facilities - all on a single town centre campus - Teesside is a great place for an eventful student experience. SEGi collaborates with Teesside in offering the Bachelor of Arts (Hons) Accounting & Finance (3+0).

The University of Abertay Dundee (UAD), UK The University of Abertay Dundee has a long history and has quickly become one of Scotlands leading universities, highly ranked for its academic performance. From its birth as the Dundee Technical Institute in 1888, the University of Abertay Dundee has received global acclaim for developing innovative and instructive courses in constantly evolving disciplines spanning technical fields such as software engineering and computer games design to business fields, such as accountancy and commerce. Being among Scotlands top three institutions for research funding, UAD has an entrenched reputation for professionalism in offering careerdriven higher education. It received top ranking by UKs Quality Assurance Agency when 79% of its graduates gave the thumbs up for the Universitys teaching methodologies and learning approaches. SEGi collaborates with UAD to offer the Bachelor of Arts (Hons) Business Administration (3+0) and the Bachelor of Arts (Hons) Marketing & Business (3+0).

We are proud to collaborate with SEGi in providing education that is accredited and recognised globally.
Professor David Fleming Deputy Vice-Chancellor (Academic) University of Sunderland

The University of Greenwich (UOG), UK An award-winning university with research affiliations and partnerships in more than 80 countries worldwide, UOG has delivered international education excellence in the vibrant and challenging technology-based world. UOG is accredited by the Institute of Management of Information Systems (IMIS). It is also a past recipient of prestigious awards from the British Computing Society (BCS), and the Queens Anniversary Prize. SEGi collaborates with UOG to offer the Bachelor of Arts (Hons) Accounting & Finance (3+0).

University of Southern Queensland (USQ), Australia The University of Southern Queensland is a leader in flexible learning, with a prominent profile in regionally relevant research. The University is also well known for its close engagement with its communities. The University has over 26,000 students, including 7,500 international students. USQ was awarded the Commonwealth of Learning Award of Excellence for Institutional Achievement in July 2004. Other awards include the Joint Winner of the Good Universities Guides University of the Year 2000-2001 Award, as well as the Inaugural Award for Excellence from the International Council for Open and Distance Education (ICDE) recognising the university as a world leader in dual mode education. Academics and staff of USQ were recognised as best university teachers who have made a significant contribution to the quality of student learning over a sustainable period at the 2006 Carrick Awards and Citations respectively. SEGi collaborates with USQ to offer the Bachelor of Business (3+0) with majors in Administration Management, Marketing and Human Resource Management.

Our relationship with SEGi is very important. Our partnership carries the strength we have as an Australian Educational Institution. Hence our programmes with SEGi are sure to enhance the experience of our students in Malaysia.
Bill Lovegrove Vice-Chancellor University of Southern Queensland

The University of Greenwich, UK

The University of Southern Queensland, Australia

Course Matrix
Programme
BA (Hons) Business and Management

Type
3+0 Degree Programme with the University of Sunderland, UK

Entry Requirements
Foundation in Commerce, STPM, Pre-U, A-Level, UEC or equivalent

Duration
3 years

Campus
Kota Damansara Subang Jaya Penang

BA (Hons) Business Administration Marketing & Business

3+0 Degree Programme with the University of Abertay Dundee, UK

Foundation in Commerce, STPM (2 principals), Pre-U, A-Level, UEC or equivalent

3 years

Kuala Lumpur

BA (Hons) Accounting & Finance Business Management Human Resource Management Marketing

3+0 Degree Programme with the University of Greenwich, UK

Foundation in Commerce, STPM (2 principals), Pre-U, A-Level, UEC or equivalent

3 years

Kuala Lumpur

BA (Hons) Accounting & Finance

3+0 Degree Programme with the Teesside University, UK

Foundation in Commerce, STPM (2 principals), Pre-U, A-Level, UEC or equivalent

3 years

Kota Damansara Subang Jaya Penang

BA (Hons) Accounting & Financial Management

3+0 Degree Programme with the University of Sunderland, UK

Foundation in Commerce, STPM (2 principals), Pre-U, A-Level, UEC or equivalent

3 years

Penang

Bachelor of Business Marketing Administrative Management Human Resource Management

3+0 Degree Programme with the University of Southern Queensland, Australia

Foundation in Commerce, STPM (2 principals), Pre-U, A-Level, UEC or equivalent

3 years

Subang Jaya

SEGi Diploma in Business Administration SEGi Diploma in Marketing SEGi Diploma in Accounting

Diploma

SPM/ O-Levels / SM2 or equivalent (3 credits)

3 years

Kota Damansara Kuala Lumpur Subang Jaya Penang

(3 credits and a pass in Mathematics)

SEGi Diploma in Human Resource Management

Diploma

SPM/ O-Levels / SM2 or equivalent (3 credits)

3 years

Kuala Lumpur Subang Jaya Penang

SEGi Foundation in Commerce

Foundation

SPM/ O-Levels / SM2 or equivalent (5 credits)

1 year

Kota Damansara Kuala Lumpur Subang Jaya Penang

SEGi Certificate In Business

Certificate

SPM/ O-Levels / SM2 or equivalent (1 credit)

1 year

Kuala Lumpur Subang Jaya Penang

Study Route

Twinning Degree (3+0)

BA (Hons) Business - Administration - Marketing & Business

STPM/ A-Level/ Pre-U or equivalent qualification

BA (Hons) - Business & Management - Accounting & Financial Management

BA (Hons) Accounting & Finance

credits

SEGi Foundation
Foundation in Commerce

BA (Hons) - Accounting & Finance - Business Management - Human Resource Management - Marketing

Bachelor of Business - Administrative Management - Human Resource Management - Marketing

SEGi Diploma
credits

Diploma in Business Administration Diploma in Accounting Diploma in Marketing Diploma in Human Resource Management

Professional Qualification
SPM/ O-Level/ SM2 or equivalent qualification

SEGi Certificate
credit

Certificate in Business

Association of Chartered Certified Accountants (ACCA)

Certificate (Professional)

London Chamber of Commerce and Industry International Qualification (LCCI)

UNIVERSITY OF SUNDERLAND, UK

Bachelor of Arts (Hons) Business and Management (3+0)

This programme aims to produce graduates capable of managing effectively across a broad range of disciplines required in todays challenging and rapidly changing business environment. Building on a sound base of training and the essentials of business law, accounting and the world economy, students gain a firm grounding in key management skills and techniques found in financial, strategic and knowledge management. This programme equips students with the skills and confidence to contribute to a wide range of organisations and produces managers capable of managing effectively across the broad range of disciplines. The Business and Management route is best suited to students who wish to gain an in-depth understanding of management theories and practices. In essence, the degree emphasises students abilities to organise, monitor, control and develop best practices in the management of organisations whilst providing a thorough understanding of the business environment. Throughout the Business and Management programme students will develop both academic knowledge and practical skills. The Year 3 optional placement provides practical management experience. Programme Modules Year 1 Business Law Accounting for Business & Management Core Business Skills English 1 Understanding the Global Environment Organisational Studies Principles of Marketing English 2 Year 2 Business Ethics Marketing Management Financial Management English 3 Introduction to Strategic Management Human Resource Management Operations Management Industry Placement and Internships

Career Opportunities The employment record of business graduates is particularly strong: graduates have taken positions as trainee managers and administrators in all areas of business. Opportunities also arise in banking, accountancy, insurance, marketing, education and in civil service. Business and Management graduates are well placed to make an immediate contribution in a broad range of production and service management positions, giving a wider choice of career options and ensuring rapid integration and career progression. The degree forms a sound basis for both management training and continuous professional development programmes. Many students also go on to study masters programmes including the MBA and International Business masters programme.

Year 3 Business Research Dissertation Corporate Strategy Human Resource Strategy e-Marketing Strategy Financial Modelling

BA (Hons) Accounting and Financial Management (3+0)

This programme has been designed for students who want to become qualified accountants or develop a career in accounting and finance. Students will study management accounting, financial management and international financial reporting with the aim of developing broader knowledge in the areas of project management, business modeling and contemporary developments in business management. Upon successful completion of the programme students will have highly-valued expertise in accounting and finance as well as degree-level skills in thinking and problem-solving. During their studies, students can expect to become involved in case studies and activities which give insight into the practical, real-world application of newly acquired skills and knowledge. This ensures what students are taught is up-to-date and relevant for business organisations. Teaching and learning methods used include lectures, seminars, workshops, case studies, computeraided learning and self-directed study. Students progress will be constantly evaluated by way of reports, case studies, presentations, group work, essays, phase testing and time-constrained assessments.

Career Opportunities Upon graduation, students will enjoy a range of employment opportunities in finance and management accounting. Equally, graduates can use their degree to move into more varied roles in general management, marketing or human resources. In all these areas, graduates financial expertise will give them a career advantage. Typical examples of job positions include financial accountants, management accountants, finance and audit assistants, financial analysts, trainee accountants, trainee charter accountants, credit risk analysts, finance officers, budget controllers, tax advisers and internal auditors, to name a few. Graduates may also pursue relevant postgraduate qualifications such as master programmes in financial management, accounting and risk management, or they may undertake professional accountancy qualifications from accountancy bodies including Association of Chartered Certified Accountants (ACCA) and the Chartered Institute of Management Accountants (CIMA).

Programme Modules Year 1 Intro to Financial Accounting Intro to Management Accounting Intro to Business Management Quantitative Methods for Business Economics Business Law Year 2 Financial Accounting Management Accounting Business Finance Business Management Business Taxation Information Systems Year 3 Financial Management Strategic Management Accounting Business Modeling For Decision-Making International Financial Reporting Contemporary Development in Business & Management Managing Projects

UNIVERSITY OF ABERTAY DUNDEE, UK

Bachelor of Arts (Hons) Business Administration (3+0)

The Business Administration programme is designed to provide students with an opportunity to further develop their business knowledge and skills, with an option to specialise in an area of interest. In this programme, students will develop industry-practical skills and knowledge of business necessary to prepare them for an increasingly competitive employment market. Graduates will obtain detailed knowledge of the critical contemporary challenges and current thinking in business and, in particular, the challenges of decision-making and implementing change in large and complex organisations. Graduates will also develop skills in the management of their own performance as well as that of others, and build on their understanding of the importance of information and information technologies in the administration of business. Students will study, among other subjects, human resource management, strategic planning, marketing, accounting and the role of information technology. Students will gain a number of transferable skills during their studies including the use of email for e-commerce, preparation of business reports, how to build a database and use the internet effectively. Students are also being introduced to specialised software relevant to their courses.

Career Opportunities Graduates achieving the award of BA (Hons) in Business Administration have gained employment in both public and private sector organisations in a range of business functions such as operations management, business consultancy, administration, financial analysis, management accountancy and human resource management. The degree also offers the opportunity to pursue studies at postgraduate level, for instance in MBA and International Business masters programme.

Programme Modules Year 1 Contemporary Management Context Managing Organisational Performance Analysing Organisational Performance Exploring the Marketing Mix Accounting Practice Managing Operations Managing and Presenting Data Year 2 Strategy and Management Organisation and Transformation Corporate Finance Public Sector Management The Role of HRM Managerial Economics Recruitment and Selection Practice Year 3 Practical Business Research Computer Ethics Strategic Management of IT Managing Performance Knowledge Management Quality Systems for Business Excellence Human Resource Management

Bachelor of Arts (Hons) Marketing & Business (3+0)

The Marketing and Business degree offers great opportunity to study areas of marketing specific to the marketing function within organisations (e.g. sales management) as well as the study of contemporary techniques in marketing practices such as Direct Marketing, Database Marketing and Electronic Marketing. The emphasis at Year 1 and Year 2 is on the development of knowledge and the understanding of core principles and concepts in marketing, together with the development of fundamental understanding of its business context and relevance. At Year 3, students will focus specifically on management challenges in marketing and in other business areas. Throughout their studies, students will learn to apply the theories learnt and test their usefulness in real-world business environment. Students will also develop key transferable skills required to deal with a whole range of issues facing todays managers, including how to utilise the internet and working online, how to conduct independent research, creative problem-solving skills, effective teamwork as well as project and time management skills applicable to all areas of business.

Career Opportunities Marketing plays a pivotal role in the success of any business. Thus, graduates of the BA (Hons) Marketing & Business are equipped to take on a range of employment prospects with organisations of all sizes across both the public and private sectors. Graduates who have specialised in marketing and business at Abertay have gone on to successful careers in all areas of Marketing including product/brand management, marketing research, advertising and sales, e-commerce and e-marketing, business-to-business marketing, marketing communications, marketing consultancy, teaching, retailing, direct marketing, marketing information systems and public relations.

Programme Modules Year 1 Contemporary Management Context Marketing of Services Managing Organisational Performance Analysing Organisational Performance Law Exploring the Marketing Mix Understanding Consumer Behaviour Managing and Presenting Data Year 2 Relationship Marketing Strategy and Management Corporate Finance Marketing Planning Organisation & Control Sales Management Direct and Database Marketing E-Business Strategy Year 3 Multinational Strategy Strategic Marketing Marketing Research Study Managing International Marketing Mix The Global Economy Marketing Communication Strategy Quality Systems for Business Excellence

TEESSIDE UNIVERSITY, UK

Bachelor of Arts (Hons) Accounting & Finance (3+0)

This programme has been designed for students who want to become qualified accountants or pursue careers in accounting and finance sector. Accountancy is the process of maintaining, auditing, and processing financial information to help managers, investors, tax authorities and other decision-makers allocate resources. It is a modern and fast-moving industry, which uses the latest technology and attracts some of the most motivated and intelligent graduates. This degree prepares students for these challenges. Trained professional management / business graduates are in increasing demand. Accountants need to understand the whole operation of a business in order to add value to the organisation. They also need to have strong commercial awareness while being able to manage and use financial systems. This programme is ideal for students who wish to acquire a wide-ranging finance and business qualification.

Career Opportunities Upon graduation, students will enjoy a range of employment opportunities within accounting and finance departments in both public and private sectors. Typical examples of job positions include financial accountants, management accountants, finance and audit assistants, financial analysts, trainee accountants, trainee chartered accountants, credit risk analysts, finance officers, budget controllers, tax advisers and internal auditors, to name a few. Graduates may also pursue relevant postgraduate qualifications such as masters programmes in financial management, accounting and risk management, or they may undertake professional accountancy qualifications from accountancy bodies including Association of Chartered Certified Accountants (ACCA) and the Chartered Institute of Management Accountants (CIMA).

Programme Modules Year 1 Personal and Team Effectiveness Economic Principles Introduction to Management Accounting Introduction to Financial Accounting Business Law and Ethics Management & the Organisation Year 2 Leadership and Mentoring Accounting Information Systems Accounting for Management Performance Financial Accounting Company Law & Audit Taxation Industry Placement and Internships Year 3 Business Research & Project Auditing Accounting for Management Decisions Corporate Finance Advanced Financial Accounting

UNIVERSITY OF GREENWICH, UK

Bachelor of Arts (Hons) Accounting & Finance (3+0)

This programme offers a challenging combination of accounting, finance and business modules. It also provides students with the opportunity to develop important practical skills such as analytical thinking, problem-solving, team work and communication. This mix of academic and practical skills is highly attractive to employers, particularly in the fields of accounting, finance or general management. Focusing strongly on business, the course will help students understand the context in which accounting is practised. Year 1 provides a contextual foundation for the study of accounting. Year 2 concentrates more on the study of accounting, developing key areas. The final year builds upon themes emerging in Years 1 and 2 and extends them into international and strategic areas. Programme Modules Year 1 Introduction to Financial Accounting Cost Accounting in an Ethical and Organisational Context Quantitative Analysis and Systems Business and Financial Environment Personal and Professional Development Year 2 Management Accounting Business and Company Law Advanced Financial Accounting Taxation

Career Opportunities The course is aimed primarily at students wishing to enter a finance-related career and many graduates have obtained trainee accountant positions in a variety of organisations locally and internationally. This programme also provides an excellent basis for entry into general management.

Year 3 Finance Strategic Financial Management Current Issues in Financial Accounting Current Issues in Management Accounting Audit and Assurance

Bachelor of Arts (Hons) Business Management (3+0)

Apart from providing students with a strong academic orientation to the world of commerce and public service, the BA (Hons) Business Management programme will equip them with the practical skills needed in order to become an effective manager of teams and individuals. The programme will enable students to acquire an in-depth understanding of a wide range of business concepts and prepares them for work in a number of general management roles. This programme places particular emphasis on developing students ability to manage people, so that by the end of the programme they should be able to handle confidently many of the complex interpersonal interactions which take place between members of teams, with clients and with customers. The ability to drive business success and manage people effectively are essential qualifications for becoming a successful manager. This programme adopts a variety of assessment methods including exams, coursework, essays, presentations, group work and real-life business simulations.

Career Opportunities The course is aimed primarily at students wishing to enter a finance-related career and many graduates have obtained trainee accountant positions in a variety of organisations locally and internationally. This programme also provides an excellent basis for entry into general management.

Programme Modules Year 1 Introduction to Business Functions Context and Regulatory Framework of Business (Double module) Business Planning & Development (Quantitative Methods) Management Skills Personal & Professional Development (PPD Study Skills and Self Evaluation) Year 2 Management Information Systems Managing Across Cultures Value Chain Management (Double module) Management Skills Business Ethics Organizational Behaviour 2 (Managing Groups & Teams) Personal &Professional Development 2 (Communications & Research) Malaysian Studies Year 3 Strategic Management Independent Research Project (Double module) Organizational Behaviour 3 Leadership Employee Relations and Rewards (Double module) Contemporary Issues in Management Personal & Professional Management 3 (Career Management)

Business Planning & Development (Financial & Management Accounting) Organizational Behaviour (Managing Performance of Individuals) Moral Studies / Islamic Studies Bahasa Kebangsaan A

UNIVERSITY OF GREENWICH, UK

Bachelor of Arts (Hons) Marketing (3+0)

The BA (Hons) Marketing has been designed in line with the changing business environment and is continuously adapted and updated accordingly, adding value to students in terms of being cutting edge and offering clear marketing employability skills. Year 1 covers the essential marketing principles, thus building a strong foundation which can be developed and enhanced in years 2 and 3. Year 2 focuses on the implementation of marketing principles laid out in year 1. The perspective is more on the operational side of marketing, where students are expected to develop marketing mixes and undertake marketing research. Marketing simulation games enable students to put into virtual practice marketing skills they have developed. Year 3 takes a more strategic perspective and offers the scope for our marketing students to specialise in specific marketing disciplines. This programme is taught through a combination of lectures, tutorials, seminars, case studies and presentations. Courses combine a strong commercial orientation with academic rigour. Students are assessed through assignments, examinations and presentations. Programme Modules Year 1 Marketing Principles & Planning The Marketing Profession (Sector Application of Marketing, Double Module) Personal & Professional Development (PPD1 Quantitative Methods, Double Module) Context & Regulatory Framework of Business Personal & Professional Development (PPD1 Study Skills and Self Evaluation) Economic & Financial Framework for Business Moral Studies / Islamic Studies Bahasa Malaysia Electives for Year 1 Principles of Managing Entrepreneurship Introduction to Human Resource Strategy Introduction to Operations

Career Opportunities Upon successful completion of the BA (Hons) Marketing degree programme, students will enjoy a range of business employment opportunities across both private and public sectors. Typical examples of job roles include brand managers, marketing managers, marketing research consultants, marketing consultants, advertising managers and marketing executives, to name a few. Graduates can also pursue relevant postgraduate qualifications such as an MBA programme.

Year 2 The Marketing Practitioner (PPD2, Double Module) Customer Insight & Research Global Marketing Management Marketing Management Malaysia Studies

Year 3 The Marketing Manager (PPD3- Thematic Independent Studies, Double Module) Contemporary Issues in Marketing (Double Module) Global Operations and Logistics (Double Module) Choose 1 Elective Strategic Brand Management Innovation & Creativity in Marketing

Bachelor of Arts (Hons) Human Resource Management (3+0)

Human resource management is an area that has been undergoing significant changes in recent years. The increased realisation that human resources is a vital organisational capability has given human resource management a critical role in the achievement of organisational effectiveness. In order to achieve competitive advantage, organisations are increasingly looking at human resource management at the operational and strategic levels. A specialist degree is of considerable benefit to anyone who is currently working in, or expects to work in, the area of human resource management. This programme is designed to equip students with the skills, knowledge and understanding necessary to take on a role in shaping an organisation or business through staff planning, job analysis and design, appraisal of staff performance and assessment of training needs.

Career Opportunities Upon successful completion of the BA (Hons) Human Resource Management, students will enjoy a range of career opportunities across both private and public sectors in staff training and development, human resource management, employee and industrial relations and general management. Typical examples of job roles include human resource managers, human resource consultants, recruitment managers, training and development managers, recruitment officers, training and development officers, employee relations officers, management consultants and personnel managers, to name a few. Graduates can also pursue relevant postgraduate qualifications such as an MBA programme.

Programme Modules Year 1 Introduction to Business Functions Context and Regulatory Framework of Business (Double Module) Business Planning & Development (Quantitative Methods) Management Skills Personal &Professional Development (PPD Study Skills and Self Evaluation) Year 2 Strategic Human Resource Management Managing Across Cultures Employee Resourcing & Development (Double Module) Management Skills Business Ethics Organizational Behaviour 2 (Managing Groups & Teams) Personal & Professional Development 2 (Communications & Research) Malaysian Studies Year 3 Strategic Management Independent Research Project Organizational Behaviour 3 Leadership Employee Relations and Reward (Double Module) Contemporary Issues in HRM Independent Research Project Personal & Professional Management 3 (Career Management)

Business Planning & Development (Financial & Management Accounting) Organizational Behaviour (Managing Performance of Individuals) Moral Studies / Islamic Studies Bahasa Malaysia

UNIVERSITY OF SOUTHERN QUEENSLAND, AUS

Bachelor of Business (Administrative Management) (3+0)

The Bachelor of Business (Administrative Management) aims to equip students with the knowledge, skills and attitudes that will enable them to perform a role in the administrative management function of an organisation. It also provides students with management techniques that will assist them to lead and direct people to attain the desired goals of the organisation. The University of Southern Queensland Bachelor of Business degree programmes are industry oriented with the aim of developing the practical skills employers are looking for including strong analytical thinking, high level problem-solving, the ability to communicate effectively within a business environment and the ability to work in a team. This programme will also help students to develop an understanding of the world of business, providing them with knowledge essential to the pursuit of a successful career in business.

Career Opportunities Upon successful completion of the programme students will have sound knowledge in the core areas of business (including accounting, management, economics and statistical analysis) as well as in-depth knowledge and skills in the discipline of Administrative Management. As Administrative Management is essential to all businesses, graduates of the programme may pursue a career across many different industries in positions such as administrative managers, administrative office managers, records managers and administrative assistants, to name a few.

Programme Modules Year 1 Accounting for Decision-Making Economics Introduction to Law Information Systems Concepts Government, Business & Society Data Analysis Organisational Behaviour Introduction to Marketing

Year 2 Information Processing A Administration Management Information Processing B Business Communication

Year 3 Information Management Business Strategy System Planning and Management Applied Administration

Electives Consumer Behaviour Promotion Management Marketing Channels Service Marketing International Marketing Marketing Strategy Electronic Marketing Human Resource Management Staffing Remuneration Management of Workplace Health & Safety Strategic HRM People Development Employment Relations Managing Organisations

UNIVERSITY OF SOUTHERN QUEENSLAND, AUS

Bachelor of Business (Marketing) (3+0)

The Bachelor of Business (Marketing) aims to provide students with an understanding of marketing theories, principles and strategies. Students will study areas of marketing specific to the type of organisations (e.g. Sales Management) as well as the study of contemporary techniques in marketing practices such as Direct Marketing, Database Marketing and Electronic Marketing. Students will learn how to apply these to real world situations through case studies and applied projects. The University of Southern Queensland Bachelor of Business degree programmes are industry oriented with the aim of developing an understanding of the world of business and providing students with the skills and knowledge that are essential to the pursuit of a successful career in business. This course will also help students to develop the practical skills employers are looking for including strong analytical thinking, high level problem-solving, the ability to communicate effectively within a business environment, and the ability to work in a team.

Career Opportunities Upon successful completion of the programme students will have a firm grounding in the core areas of business (including accounting, management, economics and statistical analysis), as well as in depth knowledge and skills in the discipline of Marketing. As Marketing is an essential practice in all areas of business, graduates may pursue a career across many different industries in positions such as marketing consultants, marketing researchers, advertising managers, product or brand managers, distribution managers and sales managers, to name a few.

Programme Modules Year 1 Accounting for DecisionMaking Economics Introduction to Law Information Systems Concepts Government, Business & Society Data Analysis Organisational Behaviour Introduction to Marketing Year 2 Consumer Behaviour Promotion Management Marketing Channels Services Marketing Year 3 International Marketing Market Research Marketing Strategy Electronic Marketing Electives Information Processing A Administrative Management Information Processing B Business Communication International Marketing Business Strategy

System Planning and Management Applied Administration Human Resource Management Staffing Remuneration Management of Workplace Health & Safety Strategic HRM People Development Employment Relations Managing Organisations

Bachelor of Business (Human Resource Management) (3+0)

Human Resource Management is about managing people at work. This major covers a broad range of areas including organisational behaviour and management, staffing and remuneration, workplace health and safety, employment relations, people development, workplace negotiations, strategic human resource management and leading organisational change. The University of Southern Queensland Bachelor of Business degree programmes are industry oriented with the aim of developing an understanding into the world of business and providing students with the skills and knowledge that are essential to the pursuit of a successful career in business. This course will also help students to develop the practical skills employers are looking for including strong analytical thinking, high level problem-solving, the ability to communicate effectively within a business environment, and the ability to work in a team. Programme Modules Year 1 Accounting for Decision-Making Economics Information Systems Concepts Introduction to Law Government, Business & Society Data Analysis Organisational Behaviour Introduction to Marketing Bahasa Malaysia A/B Malaysian Studies Year 2 People Development Strategic HRM Managing Organisations Management of Workplace Health & Safety Staffing & Remuneration

Career Opportunities Upon successful completion of the programme students will have a firm grounding in the core areas of business (including accounting, management, economics and statistical analysis), as well as in depth knowledge and skills in the discipline of Human Resource Management. As Human Resource Management is important to all businesses, graduates of the programme can pursue a career across many different industries in positions such as personnel officers, employment officers, training officers, industrial relations officers, safety and welfare officers or human resource managers, to name a few.

Year 3 Employment Relations Leading Organisational Change Managing Workplace Relations Moral/Islamic Studies

Electives Business Communication Consumer Behaviour Information Processing A Promotional Management International Marketing Marketing Strategy Information Management Administrative Management Bahasa Malaysia A/B Malaysian Studies Applied Administration

SEGi Diploma in Business Administration

The Diploma in Business Administration aims to increase and enrich students knowledge across a broad range of business disciplines. This is a dynamic field of study for students who wish to develop skills relating to business operation in areas such as management, accounting, finance, marketing and human resource management.

Career Opportunities Graduates of the Diploma in Business Administration are well poised to move directly into employment, pursuing job roles across a variety of different industry sectors. Possible job titles relevant to this qualification include administration managers, general office managers, office managers and personal assistants. Graduates may also consider articulating into a range of degree programmes and, depending on units/electives completed during their studies, students may be eligible to apply for advanced standing.

Programme Modules Marketing Principles of Marketing Consumer Behaviour Promotional Management Business Environment International Business Business & Company Law Introduction to Business Language & Communication Skills Business Communication General Language Training Academic English

Management & Ethics Human Resource Management Operations Management Organisational Behaviour Principles of Management Business Management

Quantitative Studies & Costing Business Mathematics Business Statistics Cost Accounting

Information Technology Information Systems e-Commerce

Economics Microeconomics Macroeconomics

Accounting Financial Accounting

Finance Introduction to Finance

Research Techniques Academic Research

Compulsory Subjects Moral / Islamic Studies Malaysian Studies Bahasa Malaysia

Electives Marketing Operations Service Marketing Marketing Management

SEGi Diploma in Marketing

Marketing is the effective promotion and positioning of an organisations products and/or services. The Diploma in Marketing provides students with the skills required to analyse market needs and trends, define target markets, create marketing strategies and unlock business opportunities in a competitive environment. Graduates will develop an excellent foundation to pursue a career in a variety of marketing fields or to pursue further studies.

Career Opportunities Graduates of the Diploma in Marketing are well poised to move directly into employment, pursuing job roles across a variety of different industry sectors. Possible job titles relevant to this qualification include product executives, customer service executives, sales executives, advertising & promotion executives, communication and research executives and marketing executives. Graduates may also consider articulating into a range of degree programmes and, depending on units completed during their studies, students may be eligible to apply for advanced standing.

Programme Modules Marketing International Marketing Principles of Marketing Marketing Management Integrated Marketing Communication Business Environment Introduction to Business Entrepreneurship Introduction to Finance Business & Company Law Public Relations Public Relations Writing Personal Selling Service Marketing

Management & Ethics Principles of Management Advertising Management Consumer Behaviour Ethical Issues in Marketing

Advertising & Promotions Creative Production and Presentation Channel of Distribution

Economics Microeconomics Macroeconomics

Research Techniques Academic Research

Quantitative Studies Business Statistics

Compulsory Subjects Moral / Islamic Studies Malaysian Studies Bahasa Malaysia

Language & Communication Skills General Language Training Academic English

Core modules offered may vary between campuses.

SEGi Diploma in Accounting

The Diploma in Accounting programme equips students with accounting, business, management and communication skills with the aim of producing career-ready graduates who also have an excellent foundation to pursue further studies. Students will learn how to write reports, present unbiased financial information as well as compile and analyse useful data.

Career Opportunities Graduates of the Diploma in Accounting are well poised to move directly into employment, pursuing job roles across a variety of different industry sectors. Possible job titles relevant to this qualification include assistant accountants, office managers, administration managers and budget officers. Graduates may also consider articulating into a range of degree programmes and, depending on units completed during their studies, students may be eligible to apply for advanced standing.

Programme Modules Costing & Management Accounting Introduction to Management Accounting Cost Accounting Accounting Financial Accounting I Financial Accounting II Financial Accounting III Financial Accounting IV Financial Accounting V Language & Communication Skills Business Communication General Language Training Academic English

Information Technology Information Systems

Business Environment Introduction to Business Business & Company Law

Taxation & Audit Taxation Corporate Audit

Quantitative Studies Business Mathematics Business Statistics

Economics Microeconomics Macroeconomics

Finance Finance Introduction to Finance

Marketing & Management Principles of Marketing Business Management

Research Techniques Academic Research

Compulsory Subjects Moral / Islamic Studies Malaysian Studies Bahasa Malaysia

SEGi Diploma in Human Resource Management

Human Resource Management (HRM) concerns one of the most important resources of a company its employees. The HRM programmes available at SEGi is designed to teach students how to deal with and manage human resources at the workplace, developing knowledge across areas including terms of employment, staff motivation, HR legal issues, teamwork and payroll.

Career Opportunities Graduates of the Diploma in Human Resource Management are well poised to move directly into employment, pursuing job roles across a variety of different industry sectors. Possible job titles relevant to this qualification include human resource advisors, human resource officers, human resource managers and human resource consultants. Graduates may also consider articulating into a range of degree programmes and, depending on units completed during their studies, students may be eligible to apply for advanced standing.

Programme Modules Human Resource, Development & Performance Management Human Resource Management Training and Development Business Ethics & Corporate Social Responsive Compensation and Benefits Organisation Development Business Environment Introduction to Business Entrepreneurship Business & Company Law Malaysian Emplyment Law Language & Communication Skills Business Communication General Language Training Academic English Academic Research

Trade Unions & Health Safety Unions and Labour Relations Occupational Safety and Health

Economics, Finance & Marketing Microeconomics Introduction to Finance Principles of Marketing

Quantitative Analysis Business Statistics Financial Accounting 1

Management Principles of Management Organisational Behaviour

Information Technology Information Systems Human Resource Information Systems

Compulsory Subjects Moral / Islamic Studies Malaysian Studies Bahasa Malaysia

SEGi Foundation in Commerce

The Foundation in Commerce programme is designed to equip students with the knowledge, skills and practice needed to qualify for university entrance en route to a career in business. The programme bridges students transition from secondary studies to a university degree. This oneyear business-oriented foundation will increase students chances of gaining entry into quality degrees from top-notch UK and Australian universities, or entry into business degree programmes offered in partnership with SEGi. The Foundation in Commerce at SEGi is fully accredited by the Malaysia Qualifications Agency (MQA), and is recognised by universities throughout Malaysia and worldwide.

Career Opportunities This qualification is specially designed for students with SPM, GCE O-Level or equivalent qualifications and who have decided to pursue a career in business. Upon successful completion of the Foundation in Commerce programme, students may articulate into a range of business degree programmes and, depending on units completed during their studies, students may be eligible to apply for advanced standing.

Programme Modules Quantitative Methods Economics Accounting English

SEGi Certificate in Business

With the increasing competitiveness of todays business world, graduates looking to move into any business discipline need to show that they possess the skills and knowledge necessary to take on challenging and changing roles. The Certificate in Business is designed to provide students with the necessary skills for middle management in business/office/administration environments. This programme will provide students with the skills and knowledge necessary to manage the physical, human and financial resources within a business environment. Upon completion of the Certificate in Business, students will be able to manage their time and priorities, work effectively in a team, produce business documents and reports, coordinate the implementation of customer service strategies and undertake business planning.

Career Opportunities The Certificate in Business has been especially designed for students who have completed their SPM (1 credit) or equivalent qualification with little or no business experience and are seeking better career prospects or a pathway for further studies. Upon successful completion of the programme, students may articulate into diploma or degree level studies, or proceed into a career as a team leader or supervisor in fields such as administration, marketing, management, accounting, human resources and more.

Programme Modules Semester 1 Intro to Business Financial Accounting I Microeconomics Cost Accounting Malaysian Studies Semester 2 Business Statistics Macroeconomics Principle of Marketing GLT Principle of Management Semester 3 Introduction to Finance Bahasa Malaysia Academic English Semester 4 Information System Business Maths Moral / Islamic Studies (Jan / July Only)

Disciplines Available
BUSINESS & ACCOUNTING Accounting & Finance Management General Management Supply Chain Management Business Administration Marketing Human Resource Management ENGINEERING & BUILT ENVIRONMENT Mechanical Engineering Electronic & Electrical Engineering Chemical Engineering Civil Engineering Construction Management TECHNOLOGY Computing Information Technology Information Systems Management Applied Business Computing Multimedia ALLIED HEALTH SCIENCES Pharmacy Environmental Health Medical Laboratory Technology Dental Surgery Assistant Psychology NURSING Nursing CREATIVE ARTS & DESIGN Advertising Design Creative Multimedia Graphic Design Interior Design Mass Communication Music Photography Video & Animation EDUCATION & SOCIAL SCIENCES Early Childhood Education Montessori Pedagogy HOTEL & TOURISM Hotel Management Tourism Management POSTGRADUATE STUDIES Master of Business Administration (MBA) AMERICAN DEGREE PROGRAM Psychology Communications Finance Management Marketing Human Resource Management Business Administration International Business FOUNDATION Science Commerce Information Technology A-Level PROFESSIONAL STUDIES ACCA CIMA LCCI

SEGi University College (KP/JPS/DFT/US/B24) No. 9, Jalan Teknologi, Taman Sains Selangor, Kota Damansara, PJU 5, 47810 Petaling Jaya, Selangor Darul Ehsan. Tel: 03-6145 1777 Fax: 03-6145 1666 E-mail: infokd@segi.edu.my TOLL FREE: 1800-88-7344 SEGi College Kuala Lumpur (JPWP178) Bangunan SEGi, 33-35, Jalan Hang Lekiu, 50100 Kuala Lumpur. Tel: 03-2070 2078 Fax: 03-2034 2759 E-mail: infokl@segi.edu.my TOLL FREE: 1800-88-8028 SEGi College Subang Jaya (B4P8001) City Campus, Persiaran Kewajipan, USJ 1, 47600 UEP Subang Jaya, Selangor Darul Ehsan. Tel: 03-8600 1888 Fax: 03-8600 1999 E-mail: infosj@segi.edu.my TOLL FREE: 1800-88-8622 SEGi College Penang (187620-W) Wisma Greenhall, 43, Green Hall, 10200 Penang. Tel: 04-263 3888 Fax: 04-262 2193 E-mail: infopg@segi.edu.my SEGi College Sarawak (IPTS/SV.1031/42/98) 211 Jalan Bukit Mata Kuching, 93100 Kuching, Sarawak. Tel: 082-252 566 Fax: 082-231 355 E-mail: infoswk@segi.edu.my SEGi College Sri Kembangan (B4P8145) Blok A, South City Plaza, Persiaran Serdang Perdana, 43300 Seri Kembangan, Selangor. Tel: 03-8948 4811 Fax: 03-8945 4066 E-mail: infosk@segi.edu

BUS_12/09

passion guided, industry driven university

The information in this brochure is correct at the time of printing (December 2009) Changes may be made without prior notice. Copyright 2009. All rights reserved.

www.segi.edu.my