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Faith inspired action

Global StrateGy 2011 - 2015

In the name of Allah, most Merciful, most Kind.

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Our strategy Our vision, our mission Our values Our aims Our work Our promises

...thoSe in whoSe wealth iS a recoGniSed riGht for the needy and the deprived...*
Quran, 70:24-25 *The Quran exhorts us not to be ...of those who amass their wealth and stop it from being put to good use, but, rather, to be of those who appreciate wealth as a trust that carries an inherent duty of care to others.

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Photo: Children gather together in a village in Mali.

for iSlamic relief there iS no Greater priority than enSurinG our work haS the GreateSt poSitive impact on the people we Serve
Together we have served humanity for over 25 years, striving to make the world a better, fairer place. Looking ahead, from which empowered and socially responsible communities respond as one to the suffering of others. We will also continue to develop as an excellent service provider and policy leader, representing our faith and providing guidance on a range of critical social issues. Guided by our faith, we work to help vulnerable communities meet the big challenges in their lives. We do this by taking an integrated approach; looking at the wider context and causes of their needs and promoting sustainable development outcomes. We are determined to empower marginalised people with a strong voice that argues powerfully for the change they need to transform their lives. Right across the Islamic Relief global family, our strategy focuses our resources, planning and programming on achieving these important aims. We will continue to work in partnership Photo: Children play on a swing in the village of Mashinwala in Multan, Pakistan, where Islamic Relief provided shelter and livelihood support after the floods in 2010. with those that share our vision of a world in Right: Saleh Saeed pumps water with children in Pakistan on a visit with the Disasters Emergency Committee. Our Global Strategy 2011-2015 outlines how we aim to deliver on our promises and fulfil our duty to mankind, and ultimately, to God.

our StrateGy

now until 2015, we aim to build on our strengths, learn from our experiences and bring about real social change.

Saleh Saeed
CEO, Islamic Relief Worldwide

Exemplifying our Islamic values, we will mobilise resources, build partnerships, and develop local capacity, as we work to:

our viSion

inSpired by our iSlamic faith and Guided by our valueS, we enviSaGe a carinG world where communitieS are empowered, Social obliGationS are fulfilled and people reSpond aS one to the SufferinG of otherS.

our miSSion
Photo: A woman and her children in Mandera, north-west Kenya, attend a health screening organised by Islamic Relief.

Enable communities to mitigate the effect of disasters, prepare for their occurrence and respond by providing relief, protection and recovery.

Promote integrated development and environmental custodianship with a focus on sustainable livelihoods.

Support the marginalised and vulnerable to voice their needs and address root causes of poverty.

We allocate these resources regardless of race, political affiliation, gender or belief, and without expecting anything in return.

Following ProPhetic guidance

our valueS
Photo: Khalid Khan, of Lunda village in Khyber Pakhtunkhwa, Pakistan, with his children Raheed, Mohammad and Ali. In the 2010 floods, he waded through water to safety, holding on to his three children. He now earns a living selling confectionary. Islamic Relief rebuilt many homes in Lunda village and provided livelihood support to help people recover from the disaster.

We remain guided by the timeless values and teachings provided by the revelations contained within the Quran and the prophetic example, most specifically:
Sincerity - Ikhlas
In responding to poverty and suffering our efforts are driven by sincerity to God and the need to fulfil our obligations to humanity.

Social Justice - Adl


Our work is founded on enabling people and institutions to fulfil the rights of the poor and vulnerable. We work to empower the dispossessed towards realising their God-

Excellence - Ihsan
Our actions in tackling poverty are marked by excellence in our operations and conduct which are deserving of the people we serve.

given human potential and developing their capabilities and resources.

Custodianship - Amana
We uphold our duty of custodianship over the earth, its resources and the trust people place in us as humanitarian and development practitioners to be transparent and accountable.

Compassion - Rahma
We believe the protection and well-being of every life is of paramount importance and we shall join with other humanitarian actors to act as one in responding to suffering brought on by disasters, poverty and injustice.

Protecting liFe and dignity

emPowering communities

our aimS
Photo: Pupil at Min Lampuuk School, rebuilt by Islamic Relief in Banda Aceh, Indonesia, following the 2004 tsunami.

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Protecting life and dignity Empowering communities Campaigning for change Strengthening the Islamic Relief family

Enabling communities to reduce the risks and effects of disasters by preparation for their occurrence, hazard mitigation and timely response through providing effective relief, protection and recovery.

Enabling the sustainable development of the communities we work with through integrated development underpinned with sustainable livelihoods, social justice and environmental custodianship.

camPaigning For change

strengthening the islamic relieF Family


Building a governance system and infrastructure for the growing Islamic Relief global partnership that will maximise the size, efficiency and effectiveness of our operations to alleviate poverty and suffering.

Supporting the marginalised and vulnerable to voice their needs and address root causes of poverty and suffering.

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Photo:Two orphaned boys fishing in their village in Khyber Pakhtunkhwa, Pakistan, where Islamic Relief rebuilt many homes after the 2010 floods.

our work
Protecting liFe and dignity
Islamic Relief has been providing emergency relief for over 25 years. In the future we will be placing greater emphasis on building vulnerable communities capacity to deal with the threats that face them through disaster preparedness and risk reduction.
In the next five years we will, God-willing: Assist people in their time of need by responding to disasters and providing continued support to help them rebuild their lives.

emPowering communities
Islamic Relief is committed to tackling the causes of poverty, working closely with local communities through integrated sustainable development programmes that lead to long-term, positive change.
In the next five years we will, God-willing: Decrease the number of people earning less than a dollar day, suffering from hunger, and unable to access safe drinking water or basic sanitation. Ensure that all children in our target areas complete primary education. Reduce maternal and under-five mortality.

whoever SaveS one life, it iS aS if he Saved all humankind.


Quran, 5:32
Help communities at risk to prepare for disasters so that when they occur their devastating impact is reduced. Prioritise disaster risk reduction at a local and national level among vulnerable populations in several countries. Bring relief to food-insecure communities around the world with seasonal food aid during Ramadan, Qurbani and beyond.

God doeS not chanGe the condition of a people until they chanGe what iS in themSelveS.
Quran, 13:11
Halt and begin to reverse the incidence of epidemic diseases. Empower communities to manage their own development. Integrate the sustainable development process into our programmes and beyond, and reverse the loss of environmental resources.

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Photo:A family in Punjab, Pakistan, who received seeds and tools as part of an Islamic Relief livelihood support project.

camPaigning For change


Islamic Relief is committed to empowering marginalised people so that they can articulate their rights and fulfil their needs. In accordance with the prophetic example of speaking out against injustice, we will focus our advocacy work on campaigning for positive social change.
In the next five years we will, God-willing: Develop advocacy campaigns and implement them across the Islamic Relief family, working with other NGOs where relevant. Build dynamic advocacy links and partnerships between communities in the north and south.

there iS a reward for one who eStabliSheS juStice amonG people.


Prophet Muhammad

strengthening the islamic relieF Family


The Islamic Relief family has grown substantially over the last 25 years and in the coming period we aim to build a stronger partnership, with a governance system and infrastructure that makes us more effective in alleviating poverty and suffering.
In the next five years we will, God-willing: Engage all our partner and field offices in strategic and operational matters in order to improve coordination and efficiency. Meet the relevant international standards of governance,

whatever Good you do, God iS aware of it.


Quran, 2:215

Influence change on behalf of the poor by raising awareness and creating greater momentum amongst Islamic Reliefs supporters and the communities we seek to help. Generate, influence and strengthen global thinking on relief and development from an Islamic and faith-based perspective, including positions on sustainable human development, child welfare, gender, micro-finance, rights and climate change.

delivery, accountability, donor and beneficiary care. Ensure global recognition of the Islamic Relief identity and work with a clearly defined vision, mission and values. Improve the performance of the Islamic Relief family in poverty alleviation and advocacy work, with a greater percentage of net funds being spent on our programmes.

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Photo: A mother and daughter in Lebanon. Wendell Phillips/ Islamic Relief

our promiSeS
Protecting children
Children are often the most vulnerable to trauma and suffering as a result of disasters and extreme poverty. Protecting them and ensuring their welfare is a priority in all our work, from disaster risk reduction to integrated development programmes.

Protecting the environment


Climate change has a devastating effect upon the communities with which we work and we are addressing this through an organisation-wide strategy. Environmental concerns are also increasingly becoming a feature of our wider programmes and advocacy work.

Providing Islamic perspectives


Islamic perspectives on humanitarian and social justice issues inspire all aspects of our work but have not always been well articulated or widely understood in our globalised world, even among Muslim communities that are affected by poverty and injustice.

Strengthening local capacity


The capacity of local communities to govern their own affairs has a direct impact on their ability to become self-sufficient. Capacity-building within civil societies will be an important aspect of our community development programmes and we will continue to support the Humanitarian Forum which focuses on this critical area of work.

Islamic Relief will ensure our programmes have a


child focus and prioritise and mainstream protection, utilising where appropriate, references and an understanding of rights and protection from Islamic teachings.

Islamic Relief will prioritise the development of


risk reduction work in communities that are vulnerable to the effects of climate change and improve learning on environmental issues amongst our staff and supporters. We aim to become a carbon neutral organisation and work globally in an environmentally responsible way.

Islamic Relief will be a policy leader on Islamic


humanitarian and development issues. We will also prioritise the strategic and programmatic opportunities provided by our faith on development, humanitarianism, rights, gender, sustainable livelihoods and micro-finance.

Islamic Relief will develop its strategic goals within


a capacity-building and participatory development framework, empowering local communities to manage their affairs, from disaster preparedness and recovery to social mobilisation. We will also develop resources, share organisational learning and implement civil society capacity-building within our programmes.

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Photo:Oloom Ahmad is a member of the marginalised Akhdam community, who are amongst the most vulnerable people in Yemen. Before Islamic Relief installed a water supply in her home, she would walk for more than two hours a day to fetch water. Stefano Massimo/Islamic Relief

there iS charity to be Given for every joint of the human body for every day , the Sun riSeS.
Prophet Muhammad

Faith inspired action

Islamic Relief Worldwide 19 Rea Street South Birmingham B5 6LB United Kingdom Tel: +44 121 605 5555 Fax: +44 121 622 5003 hq@irworldwide.org www.islamic-relief.com Registered Charity No. 328158 Registered Company No. 02365572

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