SCOPE OF RETAIL MARKETING IN INDIA

INTRODUCTION
The size of the market determines the future opportunities then retail is definitely an emerging job market in India. Be it the next-door departmental store, super malls or supermarkets, retail has thrown open one of the largest bouquet of career options in the non-conventional service sector. Retailing in India is becoming increasingly important and organized retailing is poised to grow at an exponential rate. These growth opportunities have even attracted global majors who are setting up shop in India. Indias retailing boom has acquired further momentum with international giants beginning to test the waters and the countrys big business groups taking bold news steps. At the same time, in a bid to fortify their existing presence amid growing steps and competition, the early entrants are re-tailoring their strategies to suit the new market landscape. Clearly, the next wave of the retail boom is upon us. All these mega moves are, however, not without their own sets of problems, some of which already seem daunting. Skilled labors shortage, supply chain issues and adequate land for setting shop are proving to be major hurdles for these chains.

RETAILING
What is retailing all about? The word retail is derived from the French word retailer, meaning to cut a piece off or to break bulk. In simple terms, it implies a first-hand transaction with the customer. Retailing can be defined as the buying and selling of goods and services. It can also be defined as the timely delivery of goods and services demanded by consumers at prices that are competitive and affordable. Retailing involves a direct interface with the customer and the coordination of business activities from end to end- right from the concept or design stage of a product or offering, to its delivery and post-delivery service to the customer. The industry has contributed to the economic growth of many countries and is undoubtedly one of the fastest changing and dynamic industries in the world today. Retailing includes all the activities involved in selling goods and services directly to final consumers for personal, non-business use. Retailing consists of the sale of goods or merchandise, from a fixed location such as a department store or kiosk, in small or individual lots for direct consumption by the purchasers. Retailing may include subordinated services such as delivery. Purchasers may be individual or businesses. In commerce, a retailer buys goods or products in large quantities from manufactures or importers, either directly or through whole sellers, and then sells smaller quantities to the end users. Retail establishments are often called shops or stores. Retailers are at the end of the supply chain. Manufacturing marketers see the process of retailing as a necessary part of their over all distribution strategy. India's largest industry, the retail sector is valued at $200 billion accounting for over 10 per cent of the country's GDP and around eight per cent of the country's employment. It has emerged as one of the most dynamic industries with several players entering the market. In short, retail industry in India is at the crossroads.

OBJECTIVE
Focus on different format that is being followed locally and worldwide by retailers and the latest trends in malls and the requirement of big retailers for setting up shops in India. The role of information technology in retail to make it more

adaptable to the never-ending consumer demand and its easy accessibility by the retailers to manage the operation effectively and efficiently. The challenges before organized retail and ways to overcome it. The roles of government in giving retail an industry status and the

impact of government policies on present day retail. To study how unorganized sectors are now trying to be organized

and its impact on market.

Scope:The scope of this study is to understand the concept of retail marketing. This report will give an insight on the nature of retail business; strategies used by retailers, new trends in the market, problems associated with it and innovative ways for higher footfall at the retailers point. It will capture the current trend in the market and new formats retailers are adopting to distinguish themselves based on their services, product quality and ambience.

RESEARCH METHODOLOGY
In order to carry out any research investigation there is a need of a Systematic method and to adopt a well defined procedure for each and every research there is also a need of methodology. Methodology of any research

constitutes the selection of representative sample of the universe or the general population, application of the appropriate research tools and the techniques. There is an old saying in Spain TO BE A BULLFIGHTER YOU MUST LEARN TO BE BULL means you never really understand a Person until you consider things from his point of view. In the same way, to meet and satisfy the target customer the study of customers behavior of crucial important because he is king. Customer behavior studies, how individuals, groups and organizations selected buy use and dispose of goods, services, ideas or experiences to satisfy their needs and desires. According to JAMES F. FUGAL, Customers behavior consists of the acts of individuals in obtain and using goods and services including the decision process that precede and determine these acts. The research involves the following steps:1. THE PROBLEM AND RESEARCH OBJECTIVE:If the problem is clearly defined, it is half solved. Objective is to ascertain the changes that are taking place in whole retail sector. Research for what types of changes are taking place in retail sector & their impact on India. 2. COLLECT THE INFORMATION :The Information has been sourced from namely, books, newspapers, trade journals, and white papers, industry portals, government agencies, trade associations, monitoring industry news and developments. The method of the collection of the data is given below.

Secondary Data:There can be a number of ways by which secondary data can be classified. One of the most useful is by source, which suggests the classification of internal and external data. Internal Secondary Data:Data that originate with in the firm for which research is being conducted are internal data .if they were collected for some other purposes they are internal secondary data. They may be adapted for marketing research purpose. They may be formal and informal data. Formal data are available in regularly schedule basis, such as monthly, quarterly and annually in a form that allows comparison through time. Informal data report basic marketing knowledge and are available on non recurring basis. External Secondary Data:Second form of secondary data are external sources which are generally publish and are available in different forms and forms sources such as libraries, literature etc 3. ANLAYZE THE INFORMATION :The next step in the research process is to analysis the data. Which are collected by the above method. Analysis is done to find out what type of changes are taking place in retail industry. 4. PRESENT THE FINDINGS After the analysis the data we collect the finding form the data such as how the scenario of retail is changing the findings are point wise mentioned to make it easy to access to the reader. 5. CONCLUSIONS :The conclusions of whole research are presented in the end of report.

Contents
Page No.
Preface Acknowledgement Certificate 03 05 07

Introduction Objective of Study Retail in India Research methodology Classification of retailer Retail format in India Recent trends in India Origin of modern retailing in India Some facts about Indian retail industry FDI in retail sector Global retail industry an overview Findings Limitations Recommendation Conclusion

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Bibliography

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