Abstract: Water is called life. But today it is mostly impossible to get pure water.

So some company thinks to serve pure water. These companies are ACME, JEBON, FRESH, MUM, SPA, PRAN etc. In Barisal retail market, customer depends on this brand. This paper states the information collected through a survey of hundred retail market & pharmacy selling mineral water, from ten randomly selected place of Barisal city, showing the market-share of each brand. Although advertisement has some influence in determining the market-share, it appears that other elements of the Marketing-Mix, the price, product quality & income variation in the ten observed consumer-segments in the city also have considerable influence. Out of a large number of brands in the market, only a few have the dominant share of the market. For those manufacturers with poor market-share, the risk of management and bank-finance is substantial.

Introduction: Water is one of basic element of human wants. We can not think a single moment without pure water. From our analysis we have known the position of all the mineral water company. Different types of brands are in our market. Qualified brands are few. Qualified brands are playing a vital role is the market of Barisal. In this analysis we emphasize on the market share of mineral water. This analysis shows the market share based on Quantity, Total sale (TK), Size, and Brand etc. This analysis made a bridge between our study and practical life.

Background of the study: Market share is very important for every product for every region. Although this market share will used in our academic purpose nevertheless our assignment will show the area wise market share for specific types of water. Even it will show the brand wise market share, price wise market share, and quantity wise market share from which one can know about the market position of any specific product in Barisal city. It will show about the performance of a special company about their marketing strategy in Barisal city. In basis of this data any company can take their necessary steps to promote sells in Barisal city. Otherwise one can understand by this assignment that which company is more preferable in which area by the people. And it is possible to know the condition of the other companies on that area. So we can say that this study this study can provide the information not only the students but also the all stock and stack holders who are involve in this product directly or indirectly.

Literature review: To explain something or to understand something clearly there are some initiative steps or some key terms by which one can get some idea about the assigned factor. The factors are given below.

Mineral water: Mineral water, it is a consumer product. It is seen frequently in most of the retail shop. There is a little number of people who dont know about this water or drink it. Now it is used in various journeys, on discussion tables, in the time of gossiping and many other necessary times. Now at this time there are a lot of company produced different types of mineral water. Consumer Product: Consumer products are those that consumer buy regularly. Again products used by individuals for personal use and family consumption are consumer products. Brand, Brand Name, & Branded Product: A name sign, symbol or design a company use to distinguish its product from other is called Brand. The part of a products brand that can be spoken is the Brand Name. And the products which have the specific brand are called the Branded Product. Market: Market is a place where goods purchase and sells. In other words A market is a group of people who need and want a product and have the ability, willingness and authority to purchase it. Markets are divided in to two categories. Such as, Consumer market, people where purchase products for personal use. And another one is Industrial market, people where purchase products to use in the production of other product or to resell. Market Share: A firms market share is its percentage of the total industry sales in the geographical area it sells its products. Maintaining or increasing market share is a common pricing activity. Many firms use market share figure to asses their performance. An increase in sales may help a company reduce production cost and achieve higher profits since it is cheaper on a per unit basis to reduce more goods or offer more service. Firms sometimes lower price to try to capture a large share of their market. These are the key terms or terminology of this study. And these key terms will be used in this assignment to achieve our specific goal.

Methodology of the study: In this study we have worked in some specific steps. At first we have planned about the study or this research. Then we have choice Barisal city the field of our research as a sample. We have taken ten different areas from Barisal city and take information from ten shops in every area. We have collected data from total hundred shops from ten different areas from Barisal city. Under this method we have collected our relevant data randomly from the selected area. Then we have analyzed these data by group working. After that we have tried to make a report on market share analysis of different brand of mineral water in Barisal city. Here the process is given below:

Planning

Sampling

Collecting Data

Reporting

Analyzing Data

Fig: The reporting process

Limitation of the study: Studying this we have faced the following hazards. We had to contact the selected retail outlets more than one time to collect the facts on regular sale of competing brands. They are not enough educated to understand our purpose. The study has been conducted by the researchers own funds, which inhibited in an intensive study in the sample area The retailers were reluctant to provide accurate information to discourage any further competition. Shortage of time to prepare this report.

Objective of the study: For fulfilling our to objectives we have prepare this.

I. Broad objective II. Specific objective

I. Broad objective: To identify the market share of brand product in Barisal. II. Specific objective: a) To know brand wise market share. b) To identify area wise market share. c) To know company wise market share. d) To identify problems. e) Providing suggestion etc. Scope of the study: Although there are a number of consumers products marketed in Bangladesh our research product is mineral water. For the purpose of our survey, the study area has been confined in Barisal city. Our study has conducted in ten places in Barisal city. Such as Rupatali, Sagardi, Medical College, B.M College, Sadar Road, Nathullabad, Girza Maholla, Natun Bazar, Hospital Road, and Launch Ghat.

Limitations of the study

By doing this we have faced the following hazards.

We had to contact the selected retail outlets more than one time to collect the facts on
regular sale of competing brands. They are not enough educated to understand our purpose.

 The study has been conducted by the researchers own funds, which inhibited in an intensive study in the sample area The retailers were reluctant to provide accurate information to discourage any further competition. Shortage of time to prepare this report.

Proclamation of the problem

Almost all the developing countries and particularly the poorer ones seem to ignore marketing as a fundamental economic condition. This is usually either because they equate the function of marketing with some strange capitalistic concept of making people buy what they do not need with money that they can not afford or because they are observed with concepts or of production even though these involve producing the wrong products at the wrong cost and the wrong time and making them available in the wrong place and at inflated prices. Bangladesh is no exception. Bangladesh is the worlds most densely populated country. Its has many problems that can not be described. After the liberation, urban markets have been emerging as dominant market. The present study will mainly focus on the market shares of mineral water in Barisal city. Because w e

do not know which company or brand is now running in our market and which brand is qualified. Its our social problem. To remove this problem we must analysis market share of all branded product. Now many disqualified brands have come in our market. We should know about the position of those products.

Limitations of the study

By doing this we have faced the following hazards.

We had to contact the selected retail outlets more than one time to collect the facts on
regular sale of competing brands. They are not enough educated to understand our purpose.

The study has been conducted by the researchers own funds, which inhibited in an intensive study in the sample area The retailers were reluctant to provide accurate information to discourage any further competition. Shortage of time to prepare this report.

Findings and Implication the Data

In developed countries, study of market-shares is a secret business, where the clients pay for the information available only to those who pay the cost of market research. We did this research, following the scientific methods, has no such financial consideration, we reproduce the entire set of mineral water market-shares. Some interesting implications of the study are as follows:

Conclusion
In fine we can say that some brands are in leading position. These brands are FRESH, MUM. But some bands market position is so poor such as PRAN, ACME, JEBON, SPA . They should change their marketing strategy and pricing strategy. Another most important matter is area. In Barisal city maximum mineral water consumer is at Rupatali, Nathullabad &Launch Ghat that we found through our study. If any one wants to establish his market in Barisal city, he must invest on the above leading area.

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Chart performance the monthly retail sale of different brands of in a sample of 100 retail stores of Barisal City by indiscriminate segments -

Brand Name 1. Mum 2. Fresh 3. Spa 4. Acme 5. Pran 6. Jibon 7. Niloy

Rupatali 3 4 1 3 2 0 13%

Sagardi 1 3.5 1 0.5 2 0.5 0 8.5%

Barisal Medical 1.5 3.5 1 1.5 2 1.5 0 11%

Launch Ghat 6 4.5 0.5 2.5 2 0.5 0 16%

Sadar Road 2 3.5 0.5 1 2.5 0.5 0 10%

Hospital Road 2 3.5 1 0.5 2 1 0 10%

B.M. college 1 3.5 0.5 1.5 1 0 7.5%

Nathullaba d 6 3 1 2 1 0.5 0 13.5%

Girza Mohalla 0.5 1.5

Natun Bazar 1.5 2.5 0.5 1

TOTAL 24.5% 33% 6.5% 12.5% 17% 6.5% 0% 100%

0.5 0.5 0 3%

1.5 0.5 0 7.5%

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Graphical presentation of the market share of different brands-

Mum Fresh Spa Acme Pran Jibon Niloy

Graphical presentation of the demand of mineral water at different places of Barisal cityRupatoli
Sagordi Medical Lonch ghat Sadar road hospital road BM college Notullabad Girga moholla Notun bazar

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