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  • Gold Rusch Tour 2011 - Event Summary

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    The document summarizes the 2011 SRAM Gold Rusch Tour which partnered with Rebecca Rusch, a 3-time Leadville 100 MTB and 24 hour solo world champion, to encourage women and girls to participate in mountain biking. Over 300 women participated in the first stop in April at the Sea Otter Classic which included clinics led by female pros and mechanics. In June, the tour stopped in Denver and Ashland, Oregon hosting media camps and clinics that exceeded expectations with high participation and positive feedback. A mountain bike club for girls ages 12-17 was also started in Sun Valley to help them learn to love cycling. The tour concluded in October in New York City.

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    Rebecca Rusch - Gold Rusch Tour 2011 Archives

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    The document summarizes the 2011 SRAM Gold Rusch Tour which partnered with Rebecca Rusch, a 3-time Leadville 100 MTB and 24 hour solo world champion, to encourage women and girls to participate in mountain biking. Over 300 women participated in the first stop in April at the Sea Otter Classic which included clinics led by female pros and mechanics. In June, the tour stopped in Denver and Ashland, Oregon hosting media camps and clinics that exceeded expectations with high participation and positive feedback. A mountain bike club for girls ages 12-17 was also started in Sun Valley to help them learn to love cycling. The tour concluded in October in New York City.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Scarica in formato PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    75 visualizzazioni2 pagine

    Gold Rusch Tour 2011 - Event Summary

    Caricato da

    garnetstreet
    The document summarizes the 2011 SRAM Gold Rusch Tour which partnered with Rebecca Rusch, a 3-time Leadville 100 MTB and 24 hour solo world champion, to encourage women and girls to participate in mountain biking. Over 300 women participated in the first stop in April at the Sea Otter Classic which included clinics led by female pros and mechanics. In June, the tour stopped in Denver and Ashland, Oregon hosting media camps and clinics that exceeded expectations with high participation and positive feedback. A mountain bike club for girls ages 12-17 was also started in Sun Valley to help them learn to love cycling. The tour concluded in October in New York City.

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    Attribution Non-Commercial (BY-NC)
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    di 2

    April - October, 2011

    WORLD HEADQUARTERS CHICAGO ILLINOIS U.S.A. EUROPEAN HEADQUARTERS NIJKERK, THE NETHERLANDS ASIAN HEADQUARTERS TAICHUNG, TAIWAN

    SRAM

    2011 Gold Rusch Tour


    Tour Summary and Highlights

    Our goal is to provide experiences that motivate and empower women & girls to pick up their bicycles and get outside
    REbEccA RUScH
    3x LeadviLLe 100 MTB and 24 hour soLo worLd chaMpion

    September 2011 -

    Partnering with SRAM for the 2011 Gold Rusch Tour has allowed Rebecca to reach out to women and girls and encourage them to ride their bikes. Each of the first four tour stops featured unique settings and opportunities to encourage female riders to get on trails, try new gear and overcome barriers that may have kept them from enjoying mountain biking. All of the events exceeded expectations with high participation, extremely positive feedback and massive skill improvement. Providing professional women as role models in these learning experiences was the highlight of the tour.

    Rusch Relations PO Box 7241 Ketchum, ID 83340 | rebecca@rebeccarusch.com www.rebeccarusch.com

    April - October, 2011 | SRAM Gold Rusch Tour Summary Overview April 14 - 17: Ladies Lounge, Sea Otter classic 3 days of Ladies Only clinics with SRAM Pro Riders and female mechanic 300+ women participated one day of clinics and one day of racing with SRAM pros premier womens only mountain bike race with 200+ participants two days of SRAM Ride Experiece 2 x 10 Sprinter Van 6 female writers and editors ride Ashland Super-D trails with Rebecca, Katie Holden & Lindsey Voreis writers use SRAM 2 x 10 drivetrains, participate in race, learn a lot first girls only MTB club in Sun Valley (ages 12-17) girls learn to love the bike and their trails; amazing personal achievements riders inspired by US XC National Championships, riding with Lea Davision and Katie Holden 3 days of media meetings, rides, womens bike clinics and SRAM 2 x 10 Experience
    The latest crop of riders...Beti Bike Bash

    June 11 - 12: beti bike bash, Denver, cO

    June 17 - 19: Ashland Super-D Media camp, Ashland, OR

    June - July: Wheel Girls Mountain bike club, Sun Valley, ID

    October 6-8: NYc Urban Media Tour, Highbridge Park, NYc

    NYC Urban Media Tour SRAM Ladies Lounge, Sea Otter

    Chain-less DH with spice, Ashland Wheel Girls Session, Sun Valley

    Wheel Girl in the Rock Garden, Sun Valley

    NEXT STOP Stay tuned for SRAM Gold Rusch 2012 events that are already in the planning stages.

    Rusch Relations PO Box 7241 Ketchum, ID 83340 | rebecca@rebeccarusch.com www.rebeccarusch.com

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