Appendix A Letter to Respondent

August 10, 2011 Dear Respondent: We are undergraduate students u`nder the Marketing Program of the School of Business and Governance, Ateneo de Davao University. We are conducting a study between the perception on the grading system of both students and teachers, and the actual performance of the students in the university. This is part of the requirements for the marketing research course we are currently taking. We would like to solicit your participation and cooperation by answering a few questions in the survey questionnaire. The data you provide will help us understand consumer behavior in the newly applied grading system. The data gathered will be treated with confidentiality and be used only for statistical analysis. The researchers will assist you during the questionnaire fill-up. Thank you. Sincerely,

______________________________ Dan Irwin Tan

____________________________ Isabel Claudine Lopez-Chua

______________________________ Brent Harvey Jimenez

____________________________ Danelle Jo FIlipinas

_____________________________ Jan Erik Garay

____________________________ Rizza Mae Abad

Appendix B Survey Questionnaire

PART I. Demographic Profile of Respondent (Please check the appropriate box) 1. Age Range: [ ] 15 [ ] 16 [ ] 17 [ ] 18 [ ] 19 [ ] 20 [ ] 21 2. Gender: [ ] Male 3. Civil Status: [ ] Single [ ] Married [ ] Female

4. Calculated Monthly Allowance: [ ] 1000 1999 [ ] 4000 4999 [ ] 2000 2999 [ ] 5000 5999 [ ] 3000 3999

5. Undergraduate Program Division: [ ] Accountancy Division (BSA-MA-AT) [ ] Business and Management Division (BM) [ ] Computer Studies Division (CS) [ ] Engineering and Architecture Division (CEA) [ ] Nursing Division (CoN) [ ] Social Sciences and Education Division (SSE) [ ] Philosophy Division (PHILO) [ ] Humanities Division (HUM) [ ] Natural Science and Mathematics Division (NSM)

PART II. Survey Questions

1. How would you rate the new grading system? (1: lowest, 5: highest) [ ]1 [ ]2 [ ]3 [ ]4 [ ]5

2. Do you know students from higher years? [ ] Yes [ ] No 3. If yes, can you say that your performance so far has been better compared to those from the higher years during their first year in college? [ ] Yes [ ] No 4. Does the new grading system motivate you to improve your performance? [ ] Yes [ ] No 5. Does the new grading system contribute in attracting you towards studying in the Ateneo de Davao University? [ ] Yes [ ] No 6. What to you is the primary importance of changing the grading system? [ ] It allows the University to conform and compete with other top-ranking universities in the Philippines. [ ] It raises the academic standards and credibility of the University. [ ] It gives its graduates better credibility. [ ] Other (Pls. specify): ________________________________________ 7. What should the university do with its grading system? [ ] Keep the existing new grading system [ ] Shift back to the old grading system [ ] Modify the grading system [ ] Change the grading system [ ] Other (Please specify): ____________________________________ 8. If the grading system should be modified, how do you think should it be improved? ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________

Perceptions regarding the new grading system: (SD-Strongly Disagree; DDisagree; A-Agree; SA-Strongly Agree) SD 9. The new grading system is a right move by the university. 10. The new grading system is effective. 11. The new grading system is fair. 12. The new grading system motivates me to study harder. 13. The new grading system is convenient. 14. The new grading system has room for improvements. 15. The new grading system contributes to the improvement of educational standards of the Ateneo. 16. The new grading system improves my perception toward studying. 17. The new grading system accurately reflects my performance. D A SA