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ACT MOTORSPORTS ph 313.864.3123 fx 313.864.3123 Brenton@brentonthornton.com www.brentonthornton.com
ACT MOTORSPORTS ph 313.864.3123 fx 313.864.3123 Brenton@brentonthornton.com www.brentonthornton.com
ACT MOTORSPORTS
ph
313.864.3123
fx
313.864.3123
Brenton@brentonthornton.com
www.brentonthornton.com

INTRODUCTION

TABLE OF CONTENTS 1. INTRODUCTION I would first like to thank you again for taking
TABLE OF CONTENTS
1. INTRODUCTION
I would first like to thank you again for taking time out
of your schedule to review the 2012 ACT Motorsports
team sponsorship proposal. We are excited to start and
build a relationship with your company.
2. MEET OUR ATHLETE
ACT Motorsports is dedicated to building relationships
3. IS RACING RIGHT FOR YOU?
that will support our events, our team, and our athlete
and most importantly support and promote your
company. CRA Series Motorsport sponsorship is an
4. MOTORSPORTS DEMOGRAPHICS
5. WHAT CAN ACT DO FOR YOU?
excellent way to put your company in front of potential
new customers, along with creating an excellent
opportunity for high impact marketing on the National
stage.
6. SPOTLIGHT ON COVERAGE
7. CRA SERIES TOUR
8. CONCLUSION
ACT Motorsports would like to build a lasting
relationship that will benefit all parties involved. In this
proposal you will find a request for sponsorship and
general information about the ACT Motorsports team.
Please feel free to contact me any time if you have any
questions or seek additional information.
Respectfully,
Brenton Thornton
Owner, ACT Motorsports

Our Proud Sponsors

any questions or seek additional information. Respectfully, Brenton Thornton Owner, ACT Motorsports Our Proud Sponsors
any questions or seek additional information. Respectfully, Brenton Thornton Owner, ACT Motorsports Our Proud Sponsors
any questions or seek additional information. Respectfully, Brenton Thornton Owner, ACT Motorsports Our Proud Sponsors
any questions or seek additional information. Respectfully, Brenton Thornton Owner, ACT Motorsports Our Proud Sponsors
any questions or seek additional information. Respectfully, Brenton Thornton Owner, ACT Motorsports Our Proud Sponsors

Meet Our Athlete: Brenton Thornton

Career Highlights 2009 ACT Motorsports Established 2008-Present Allen Motorsports  5 Top 10 Finishes 2008-Present
Career Highlights
2009 ACT Motorsports Established
2008-Present Allen Motorsports
 5 Top 10 Finishes
2008-Present Late Model Series
 1 Win
 12 Top 5’s
 10 Top 10’s
2007- 2008 NASCAR Craftsman Truck Series Signed Development Driver
Lafferty Motorsports- Concord, North Carolina
 Hickory Motor Speedway
NASCAR Camping World Truck Series Testing and Development Program
2002-2007 Late Models & 4 Cylinders
 5 Wins
 8 Top 5's
 11 Top 10's
1992-1999 Kids Go Karting Association
 23 wins
 17 Top 5's
 11 Top 10's
 2nd Runner-Up (2nd All Time)
Born: May 6, 1985
Age: 26
Hometown: Toledo, Ohio
Current Reside: Detroit, Michigan
Marital Status: Married, Angela
Racing Experience: 18 yrs.
Education Background: Mech. Engineering
Hobbies: Reading, Writing, DIY, Family,
Traveling, Cooking, Photography, Racing
DIY, Family, Traveling, Cooking, Photography, Racing Brief Biography There are many who dream of becoming race

Brief Biography

There are many who dream of becoming race car drivers, but only a few have the ambition and the drive to make that dream a reality. Brenton Thornton is one of those people. Born in Toledo, Ohio to a single mother, Brenton saw his first race and he knew at an early age that racing was where destiny would take him. Brenton is the 1 st generation to pursue a career in auto racing. His talent and fearlessness have made him one of the most popular drivers in late model racing. The 2012 Season will mark his debut in the CRA Super Series. Each event he pushes his race cars to the limit and there isn’t a race track in America that he can’t conquer. Thornton often jokes that he was “born to race” and as soon as his foot touches the pedal, he makes people believe this to be true.

When Brenton makes his debut in the CRA Super Series he will be only second African American to compete in the CRA Super Series. He has created a lot of buzz on the track, online, currently has a strong fan base and his fans are anxious to see him compete in CRA Super Series. His success as a race car driver gives every company that he represents maximum exposure. He will make a great representative for your company because he is

unique, eloquent, confident, talented, driven, and committed to chasing his dream and making every sponsor

look good.

Is Racing Right For Your Business?

Traditionally, if you buy a print ad, you get a print ad. If you buy a billboard, you get a billboard. If you buy a television spot, once again, that’s all you get. And, you’ll pay handsomely for each one of them individually! If, on the other hand, you sponsor a race team with marketing savvy, you’ll get all of the above plus more: A custom-tailored marketing plan all for one price.

At ACT Motorsports, we understand that the opportunity to put your name on the side of our cars, trailer and transport vehicle is not enough to get you excited about partnering with us in your marketing efforts. We know that it’s about growing your business and growing it with measurable results. We will take the time to understand your business and your business objectives so that we can

develop a strategy that will yield the results you are looking for. Of course, your

company’s name on the cars, trailer, and transport vehicle are part of the plan, but only a small part.

Why Sponsor ACT Motorsports?

racecars draw attention! As you know, the primary function of spending advertising

dollars is to alert a share of the market that your products are available. In reaching the potential customer/ consumer, your objective, is to impact as many of them as possible in a way that is effective, colorful and has a proven track record of yielding results and a strong return-on-investment. That, in a nutshell, describes the impact of motorsports marketing.

Simply stated

because

With the advent of televised races and the ever increasing amounts of print coverage, the majority of the nation’s largest advertisers are utilizing auto racing in one form or another to advertise their products or services. It is important to realize that the sport of auto racing is no longer just a sport. Auto racing is entertainment! Auto racing has grown from its grass roots beginnings into a multi-million dollar business.

MOTORSPORTS: THE PERFECT MARKETING PLATFORM FOR YOUR

Motorsports fans are dedicated and loyal. They consciously purchase the products and services of the sponsors and businesses involved in motorsports.

Motorsports helps to deliver sales with maximum impact. Race teams offer a highly-

visible, exciting, and memorable advertising medium, and will enhance your corporate image by conveying competitiveness, innovation and a winning attitude.

Motorsports creates a low dollar value per exposure ratio. When you factor in the buying power and loyalty of the racing fans; motorsports is an advertising medium that cannot be equaled.

Motorsports is a family oriented sport.

Motorsports has strong appeal to the all age demographics and is influential in creating brand awareness.

Motorsports Demographics

“The sheet metal of a race car is one of the most valuable properties in US marketing.” Nielsen Media Services

· 10-month season, longer than any other sports season

· 64% male, 36% female (one in three adult Americans)

· Race car fans are middle class, and 43% of them earn

more than $60,000 annually

· Racing fans are three times as likely to seek out and

purchase sponsor products and services placed on vehicles

· Racing is the #1 sport in fan brand loyalty

on vehicles · Racing is the #1 sport in fan brand loyalty The Facts: Racecars Draw

The Facts:

Racecars Draw Attention.

.

Major organizations rely on motorsports marketing because it works!

Race Fans support companies

that support racing.

At ACT Motorsports we understand business and the importance of the return-on- investment you receive for your marketing dollar.

Motorsports offers a broad-based affluent audience of enthusiastic consumers who are loyal to racing sponsors. 97% of fans surveyed stated they always favor products and services of sponsors associated with racing.

During an event weekend, the racing fan spends several hours in the confines of the racing facility while being exposed repeatedly to the sponsor’s message, colors, logos, and products.

Surveys show that motorsports fans’ loyalty motivated them to action providing program sponsors exceptional returns in brand awareness and long-term sales.

exceptional returns in brand awareness and long-term sales. - 75 million racing fans nationwide - 85%

- 75 million racing fans nationwide

- 85% purchase name-brand products that sponsor racing

- 82% are between the ages of 19-54

- 80% utilize Internet

- 74.4% have made Internet purchases

- 66% own a home

- Average attendance per event: 5,000- 7,000

Growing Your Business

The ACT Motorsports racing team is currently planning for our 2012 campaign. We realize that
The ACT Motorsports racing team is currently planning for our 2012 campaign. We realize that it
would not be possible without the help and support of our family, friends and sponsors. As the ACT
Motorsports team continues to grow, we become more able to provide advertising, marketing,
promotional, and public relations to our prospective sponsors. Our athlete will be involved in several
forms of racing this season including, the CRA Super Series and various Late Model Racing Series.
As a marketing partner many options are available to customize a marketing campaign to suit your
organization’s needs. No matter what your budget, we can help you build a motorsports
marketing plan that will help your business grow. Here are a few of our ideas. Of course, we would
love to hear your ideas as well.
We Can:
 Customize a marketing plan that is right for your business!
 Add your business to the “Friends of ACT Motorsports” directory that will be distributed at the track,
promotional events and charitable fundraising activities. This can include a listing of special offers/services,
coupons, etc. We will be attending various functions away from the track this year with our car. These include car
shows, festivals and parades.
 Make personal appearances at your events (Grand Openings, Customer Appreciation Days, New Product
Launches, etc.) with our racecar and driver. This car draws plenty of attention. Pictures of your customers/guests
can be taken with the car and driver.
 Display your business information (name, colors, logos, etc) on the ACT Motorsports team transport vehicle. We
will log close to 6,000 miles between races with this trailer in 2012.
 Display your company information (name, colors, logos, etc) on our racecars.
 Display your business information (name, colors, logos, etc) on the ACT Motorsports team’s uniforms.
 Provide appropriate recognition of your company on the ACT Motorsports team’s website at
www.brentonthornton.com. This can include banner ads, a link to your business website, printable special offer
coupons, a list of your special events, etc.
 Display your business flags, banners and/or hats in the pit area of the ACT Motorsports team at races, sponsor
events and other appropriate events.
 Include information regarding the sponsorship participation of your business in press kits (containing up to date
information about the team and photographs) which are made readily available to the media and other appropriate
parties and to race facilities for publication in race programs and periodicals.
 Provide you with photographs of the ACT Motorsports team and car for use in advertisements, etc.
 Collect documentation, in the form of press clippings, photographs and stories pertaining to the team and your
sponsorship and present them to you throughout the racing season.
 Gather information from our fans throughout the racing season and provide them to your company for use in
email/mass mail marketing. Fans are encouraged to join our fan club on our website and at all special events.
They are given the option to opt-in/out of receiving promotional materials from our marketing partners.
 Provide regular email updates on how we’ve performed at the track through the ACT Motorsports newsletter.
 Distribution of sponsor-provided print advertisements, flyers, posters, banners, team jerseys, jackets,
T-shirts, hats, stickers, magnets, product, cool cups, and any sponsor related paraphernalia
Call Us Today to Customize the Plan that is Right for your Business, (313) 864.3123

Spotlight on Coverage

Media & Press Opportunities
Media & Press Opportunities

Where does ACT Motorsports Race?

ACT Motorsports is part of the CRA Super Series, the CRA Super Late Model Series
ACT Motorsports is part of the CRA Super
Series, the CRA Super Late Model Series and we
also participate in other sanctioned late model
events throughout the United States.
sanctioned late model events throughout the United States. How much exposure will we get? Tons! Approximately

How much exposure will we get? Tons! Approximately 50,000+ race fans attend

our events each season.

Live events Victories and awards Media coverage (Local Newspapers & TV News Sponsored Team Appearances (negotiable) Community events (Non- Profit & Charity) Midwest Scene Racing Magazine Bi-Weekly PR Release

At ACT Motorsports we focus on creating a brand and image that is an extension of our marketing partners.

Through the use of social networking tools like YouTube, Facebook, Twitter, MySpace, and others, we can generate significant market exposure for our marketing partners throughout an event instead of hours or days later.

Through extensive use of video and related tools we deliver high-impact impressions before, during, and after every motorsports event our clients are involved in. The effects of viral marketing enable sponsor messages and images to spread faster than traditional media and with greater impact and results.

Our athlete focuses on selling your brand through communication and excitement. We know that first impressions sell and our athlete strives to be the center of influence.

Event Schedule Touring Schedule DATES TBD Winchester Speedway IN Baer Field Speedway IN O'Reilly Raceway
Event Schedule
Touring Schedule
DATES TBD
Winchester Speedway IN
Baer Field Speedway IN
O'Reilly Raceway Park IN
Angola Motor Speedway IN
Plymouth Speedway IN
Dixie Motor Speedway MI
Winchester Speedway IN
Berlin Raceway MI
O'Reilly Raceway Park IN
IN Plymouth Speedway IN Dixie Motor Speedway MI Winchester Speedway IN Berlin Raceway MI O'Reilly Raceway
IN Plymouth Speedway IN Dixie Motor Speedway MI Winchester Speedway IN Berlin Raceway MI O'Reilly Raceway

Conclusion

ACT Motorsports offers a wide range of motorsports marketing opportunities. From single event sponsorship rights
ACT Motorsports offers a wide range of motorsports marketing opportunities. From
single event sponsorship rights to strategic marketing partnerships for an entire season,
ACT Motorsports is able to provide marketing partners with flexible and customized
programs that can exceed specific marketing objectives.
Marketing via motorsports offers a blend of traditional and non-traditional marketing
methods that will reach motorsports fans/consumers. This is the perfect vehicle to move
your business into the future. ACT Motorsports gives partners a targeted approach to
reach customers locally, regionally, and nationally.
For additional information on opportunities with ACT Motorsports please contact:
Brenton Thornton,
ACT Motorsports
brentonm74@yahoo.com
313.864.3123
opportunities with ACT Motorsports please contact: Brenton Thornton, ACT Motorsports brentonm74@yahoo.com 313.864.3123
opportunities with ACT Motorsports please contact: Brenton Thornton, ACT Motorsports brentonm74@yahoo.com 313.864.3123