Media Institute

THE WASHINGTON

A New Media Consortium

EXPERIENTIAL EDUCATION FOR THE FUTURE The idea behind the Washington Media Institute is to solve a dilemma. How can schools that are committed to next generation media education offer their students the kind of internship experience that they need to succeed in todays media? How can programs afford to have their own Washington center that guarantees the kind of media training that goes beyond their regular classes? How can the traditional barriers of set-up fees, maintenance costs and loss of tuition be overcome? How can schools be certain that communications and journalism students enroll in programs where media is the main focus and up-to-date? How can schools ensure their students get the quality of instruction and personalized attention they deserve?

Not only is Amos Gelb a masterful and dynamic teacher, he also carefully matches students with the best internship for their own individual interests. Students return to their home institutions with purpose and a new vitality. I have seen no other intern program like it. Assist. Prof. JAY BLACK, Mercer University

A NEW KIND OF CONSORTIUM The Washington Media Institute is designed to be the answer. It is a new kind of educational consortium with the goal of allowing universities to establish and get the benet of their own DC program without many of the costs. What sets The Washington Media Institute apart is: it does only one thing. MEDIA. From traditional journalism, to social media, to content creation, to new generation public relations. The goal is to build on the values and skills of traditional journalism and media and enable students to learn how to apply those to todays and tomorrows media industry. Armed with state of the art technology, a faculty trained and ready to empower students, small classes, and a unparalleled personalized level of student advising, The Washington Media Institute is a truly unique approach to experiential media education. By keeping the number of member schools and enrollment limited, WMI can guarantee consistent quality of programmatic teaching and advising.

YOUR WASHINGTON PROGRAM The Washington Media Institute is designed to be your schools Washington media program, a beachhead to plant the ag in the worlds news capital and deliver a program that can be offered to students and used to raise the prole of your department. Some schools already have afliations with Washington internship programs, or their own centers, but none of these programs is a media program. Many programs claim to offer journalism, but they are almost always secondary to other areas of focus. Being a member of The Washington Media Institute entitles each school not just to enroll its students in the core program, but also to build other offerings such as inter-sessions, special trips for students, an option for recent graduates, having attending students le reports for home school media; the options are limited only by imagination.

Not Just an Internship

INTERNSHIPS ARE NO LONGER ENOUGH For graduating students, internships have gone from desirable to mandatory. Nor is an internship enough anymore. Employers today are looking for signicant real world experience.

SPEAKERS SITE VISITS

UNIQUE APPROACH The Washington Media Institute is a unique approach to internships. It is an immersive program based on a learning process called THE PERSPECTIVE PYRAMID. At the base of the pyramid are skills training and theoretic lectures that make up the foundation for the WMI experience. Students use that foundation to empower them to make the most of their internship experience. The theory, skills and internship experience are then put into nal perspective through conversations with leading media practitioners and complementary site visits. The goal is a complete learning process that will leave students with the skills, knowledge, contacts and experience to build on and enrich the education they are receiving at their degree-granting institutions.

INTERNSHIP

THEORY/SKILLS
THE PERSPECTIVE PYRAMID

LOCATION LOCATION LOCATION What makes this experience uniquely available through The Washington Media Institute is its location in our nations capital. Washington, DC is a living laboratory to study and be a part of the media. From the unparalleled breadth of internship opportunities that span the entire media landscape from political journalism to reality television; to access to the experts, thought leaders and leading practitioners shaping tomorrows media; to the locations where it all happens. The Washington Media Institute seminar simply could not be taught any place else.

My time in Washington completely changed my view of journalism. I arrived expecting a career as a print reporter and unprepared for todays journalism. I left ready to compete and understanding why I love journalism.

JENNIFER SWIFT, Quinnipiac University

Building the Future

Amos Gelb - award-winning television producer-turned-internship guru.

A class trip to the White House Press Room DESIGNED FOR THE FUTURE, BUILT ON THE PAST What makes The Washington Media Institute different from any other program is that it is designed to keep up with the ever-evolving media. Students learn and hone transmedia skills, working on state of the art equipment to ensure their skills are tuned to the newest technologies and applicable to the latest media developments. Yet, all the while these skills remain underpinned by the core competencies and values of traditional journalism and media. The goal is that, rather than being handcuffed by the past, students should use the lessons of previous generations as a springboard to their future, with activities and innovations that relate directly to what they will experience in the professional world. For example, recent course innovations included incorporating eportfolios and introducing students to wordpress - rapidly becoming the industry standard for blogging. PAST PEDIGREE The name and form of The Washington Media Institute might be new, but the program itself is not. The Washington Media Institute was founded and is directed by Amos Gelb, the award-winning television producer-turned-internship mentor who created The George Washington University Semester in Washington Journalism Program, the gold standard in experiential media education and the only experiential media program to have won an Emmy. The only difference today is that the program is no longer housed at GW, shedding the associated prohibitive costs and bureaucratic limitations. CARPE DIEM It is the latest evolution of a program that has proven itself during the past decade. With each evolution the program has grown and adapted. This latest change is designed to ensure the ability to adapt to match the needs of the every changing media industry for which we are preparing our students, and do it in way that is affordable for our students. The most recent changes have entailed incorporating an approach that reects the move to mobile, and the rapid maturation of the social media.

How It Works
CREDIT Classes offered by WMI are pre-approved for credit by member schools. Washington Media Institute, plus any overages for extra students or extra programs. There are no start-up fees There are no additional maintenance or overhead costs and budget lines beyond direct student tuition There are no faculty lines taken up or faculty hiring or maintenance There is no on-going administrative burden The Washington Media Institute provides all teaching facilities and course management at no extra cost. ALTERNATE PROGRAMMING As noted previously, a goal of The Washington Media Institute is to offer schools the ability to design and offer additional programming in Washington. The cost of each of these will vary depending on the details but will be offered at close to cost. The goal is to allow schools to consider programs that otherwise would be too cumbersome to organize. ADVISING Coming to Washington, let alone engaging in a premium internship, can be STUDY ABROAD ENROLLMENT The traditional Students may enroll university model would view either through their home The Washington Media departments or directly Institute as a study abroad according to departmental program. preference. Rather than an But study abroad external program, WMI is programs are designed to designed to be integrated as take students away from just another course offered their university, and are by the students degreemanaged as such, often granting university. with increased costs. The Washington Media Institute is a different SELECTION Students are selected concept. by the home department in It is a media program conjunction with the WMI that is designed to be director. Each school sets integrated into journalism/ its own criteria, but it is communications encouraged that students department offerings, be at least rising juniors, allowing the department to although exceptions integrate and shape the DC sophomores have excelled. experience, and, in many cases, retain tuition. COURSE The core course entails a four-day-a-week internship, with a seminar during both summer and semester sessions. An extra course can be offered for the semester to ensure a full course load. Other courses will be offered as needed. TUITION Students pay normal tuition to their home schools. Member schools will pay the agreed base amount directly to The HOUSING The Washington Media Institute is responsible for securing suitable housing for students, who will sign housing agreements directly with WMI. COST CONTAINMENT A core premise of The Washington Media Institute is to make the Washington experience affordable for your students and your departments. What there are not: challenging for students. A key aspect of The Washington Media Institute experience is the quality of advising that is offered by the director and other senior staff. SUSTAINABILITY While the general trend is towards tuition ination, The Washington Media Institute is trying to invert that process: offering greater value for each educational dollar. But to do that requires a commitment from your school in the form of a specied number of students each year for ve years. That number commitment is set according to each schools situation, and is designed as a base number. Students beyond the base number who want to take advantage of the Washington experience and are approved could do so at the schoolss same per-capita tuition rates. REPORTS The Washington Media Institute will provide program reports on each student including internship evaluations to member schools, or other paperwork as required.

Internships
The Washington Media Institute prides itself on not just the internship partnerships it has developed over the year, but also its unique internship placement process.
WMI INTERNSHIP PROCESS INTERNSHIP PARTNERS Among the internship partners WMI has worked with:

What makes the Washington Media Institute different is the attention students are given. Internship placements are not made on a whac-a-mole basis of any free internship for any free student. Rather, every student works directly with WMI Director to nd not just a great internship but the right internship.

ABC CNN NBC CBS Sirius-XM The Washington Post Congressional Offices Chief Administrative Officer of the Capitol Smithsonian Magazine Market News International Sirius XM Radio WJLA/News Channel 8 The Georgetowner newspaper NBC Universal FOX 5 C-SPAN DC Magazine New Media Strategies The Salt Lake Tribune The Associated Press The Smithsonian National Zoo

Campaigns and Elections Magazine Levick Strategic Communications Washington Times Photo Department Capitol News Connection Hispanic Link news service Edelman Public Relations Island Press BBC NPR The Washington Monthly GMMB PR The East West Center First Book US Department of Education US Department of Interior National Geographic JWM Productions Story House Productions

WMI Internship Process: Admission Internship questionnaire Internship interview (may be as many as a 6 calls) Several internships are proposed Internship selected in discussion with WMI Director Students resume and cover letter are developed with Director Information is submitted by Director Interview scheduled Practice interviews conducted Actual interview Placement secured Student arrival in DC

THE WASHINGTON MEDIA INSTITUTE

Faculty/Advisory Board/Speakers
ADVISORY BOARD Tom Bettag - NBC Rock Center; former executive producer, ABC News Nightline Jim Brady - Editor-in-Chief Journal-Register papers, former editor WashingtonPost.com Tucker Carlson - founder, The Daily Caller Joie Chen - former CBS correspondent, Exec VP - Branded Networks Brittany Cooper - Director of Global Recruiting and Corporate Culture - New Media Strategies Mark Feldstein - Professor of Journalism, University of Maryland Leon Harris - chief anchor, WJLA-ABC TV Ross Herosian - Manager, College Outreach - Sirius/XM radio Bill Regardie - founder, Regardies Magazine Melinda Whitstock - founder NewIT.com CURRENTLY PARTICIPATING SCHOOLS Georgia State University Loyola University of Chicago Marquette University St Norberts University University of Colorado - Boulder FACULTY Amos Gelb - Director - Northwestern University Andrea Seabrook - Correspondent - NPR Kim Hart - Columnist/Reporter/Blogger - Politico Bob Levey - former columnist/Washington Post Steven Springer - Senior Executive Producer - Voice of America David WIlliams - former Congressional chief of staff Michael Zuckerman - founding writer USAToday

I learned more about myself, my major, and my career in 9 weeks than in 2 years at my University. It was the most enlightening, exciting and fast-paced summer of my life. JILLIAN ROGERS, University of Florida

PAST SPEAKERS AND SITES INCLUDE Bill Lord - General Manager, WJLA Dallas Lawrence - Director, Digital Media, Burson-Marsteller David Gregory - NBC, Meet the Press Scott Waltherman - founding editor XM Radio news division Bob Simon - Sirius XM Ari Shapiro - NPR Jake Schlesinger - Deputy Bureau Chief Wall Street Journal US Congressman Steny Hoyer US Congressman Mike Pence White House Pentagon Supreme Court Keith Blackman - Blackman Media Solution Kim Hart - Politico

Cathy Renna - Renna Communication Wolf Blitzer -CNN John Donvan - ABC News Kojo Nandje - WAMU Joe Lockhardt - former presidential press secretary Adam Burton - deputy White House press Secretary Lanny Davis - former assistant to the President Steve Buttry - Journal Register Papers Bob Schieffer - CBS Riz Kahn - Al-Jazeera English Rupert Murdoch - News Corp Dana Perino former White House Press Secretary Candy Crowley - CNN - Chief Political Correspondent

THE WASHINGTON MEDIA INSTITUTE

CALENDAR 2012
SPRING 2012 JANUARY 16 - MAY 7 SUMMER 2012 MAY 21 - JULY 27 FALL 2012 AUGUST 27 - DECEMBER 7

ACADEMIC SEMINAR The core Washington Media Institute curriculum is built on the belief that internships are often wasted experiences unless simultaneously put into academic perspective. At the same time, there would be little point for students to attend if there were only replicating courses offered at degree-granting home institutions. The Washington Media Institute has developed a unique curriculum built on four components: SKILLS TRAINING THEORY APPLICATION SPEAKERS/SITE VISITS. Contextually the seminar is divided into three broad areas: Old Media explores the values, skills, and characteristics of the legacy media as they exist today and how they evolved. New Media explores those elements of the new and social media as they relate to journalism and communication in practice today and, more importantly, how the foundations of old media translate or dont - to the new age. The issues range from legal and ethical issues, to business and content forms. Everything Beyond explores those elements of the media that may not fit cleanly into the rubric of earlier elements. Included but not limited to issues ranging from documentary and reality television, to branded networks and issues arising from global journalism and content creation. SAMPLE WEEK SEMINAR SCHEDULE MONDAY EVENT 8pm KALB REPORT

Interview with Diane Sawyer National Press Club, 1400 F Street

TUESDAY
LECTURE 7-8PM SPEAKER 8-9PM

STORY TELLING Old and News John Donvan ABC News Nightline

Readings: Posted readings Donvan is respected as the best storyteller at ABC

FRIDAY
ASSIGNMENT REVIEW SCREEN LATEST VIDEOS 9.00-10AM REVIEW WEBPAGES LECTURE 10-12.30pm

THE NEW BUSINESS OF JOURNALISM AND MEDIA

SITE VISIT 2.30-5.00pm

Readings: State of the News Media Posted readings WJLA/POLITICO The old and new journalism WJLA Studios - Bill Lord - Station Manager businesses coexist in this one 1501 Wilson Blvd John Harris Editor Politico newsroom. Rossyln, Va

THE WASHINGTON MEDIA INSTITUTE

Housing
STUDENT HOUSING expected larger University housing, The Washington numbers of students located four blocks Media Institute will will be accommodated from the White House. arrange housing for in George Washington All housing is in enrolled safe areas of students. the city and During located in semester security sessions, buildings. students will Students will be housed in live within easy newly-built reach of DCs apartments in public the transportation fashionable system and and rapidly within minutes developing of DCs central NOMA district areas. of DC, along Massachusetts Avenue, minutes from the US Capitol. New apartments constructed in During the NOMA district of DC summer sessions, the

I am yet to meet someone who shares the same passion for students success and professional growth as Amos Gelb. He is constantly working to make his internship program topical, relevant, and impactful. His interns are some of the brightest and most gifted interns Ive ever had. ROSS HEROSIAN, Manager, College Programs and HR Projects, XM-SIRIUS Radio

SIWJ was a game changer for me:

it showed me who I really was and taught me who I could be. The program opened doors to opportunities I never knew existed, and it gave me the condence to walk through them to pursue my dreams. ADAM LOCKWOOD, Missouri State University

Amos program is an incredibly valuable resource for any student who wants to learn about the intersection of government, I've known and worked closely with Amos for several years and positively LOVE the experience he has given our students. They all come back singing his praises. Dr EILEEN WIRTH, Creighton University journalism, public relations and new media. It shows them how traditional journalism and new media can work in harmony, not at odds with each other. STEVEN SPRINGER, senior executive editor,

VOICE OF AMERICA