2

A PROJECT REPORT ON INDUSTRIAL VISIT AT HAVMOR PVT. LTD SUBMITTED TO :

HEM CHANDRA CHARY NORTH GUJARAT UNIVERSITY ,PATAN

SUBMITED BY:
PANDEY SHUBHAM SYBBA ROLL NO: 7

INDEX
,SERIAL NO

SUB SERIAL NO.

PERTICULER

I. II. 1. 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 1.10 1.11 1.12 1.13 1.14 1.15

HAVMOR
PREFACE ACKNOWLEGEMENT GENERAL INFORMATION
ABOUT COMPANY HISTORY OBJECTIVE PRINCIPLE MISSION & VISSION BASIC INFORMATION LOCATION OF COMPANY CERTIFICATION PROMOTER DIRECTORS BUSINESS POLICIY TYPE OF INDUSTRY EXCELLENT CORPORATE SUBSIDARY OF SUPER BAKERS (INDIA). CREDITS

PRODUCTION DEPARTMENT

2.1 2.2 2.3 2.4 2.5 2.6 2.7

INTRODUCTION PRODUCTION DEPARTMENT CHART ABOUT THE PRODUCT PRODUCTION PROCESS CHART PRODUCT RAW MATERIAL & SOURCES OUALITY

3
3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 3.10 3.11 3.12 3.13 3.14 3.15 3.16

HUMAN RESOURCE DEPARTMENT

MEANING H.R. DEPARTMENT CHART JOB ANALYSIS & JOB DESIGN STRUCTURE PURPOSE & DEFINITION JOB ANALYSIS THE FOCUS OF JOB ANALYSIS METHODS OF JOB ANALYSIS DESIGNING THE JOB RECRUITMENT SELECTION TRAINING APPRAISING PERFORMANCE WAGE & SALERY ADMINISTRATION TIME KIPING SYSTEM VARIOUS FACILITES GIVE TO THE EMPLOYEES VARIOUS HUMAN RESOURCES

4
4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9 4.10

MARKETING DEPARTMENT
INTRODUCTION MARKETING DEPARTMENT CHART PRODUCT OF INDUSTRIES PRODUCT PLANNING PRICING POLICY PLACE MARKET SEGMENTSTION DESRTIBUTION CHANNEL SALES PROMOTION CONSUMER PROMOTION TOOLS

4.11 4.12 4.13

TRADE PROMOTION TOOLS MARKETING RESERCH APPLICATION

5
5.1 5.2 5.3 5.4 5.5 5.6 5.7 5.8 5.9 5.10 5.11 5.12 5.13 5.14

FINANCIAL DEPARTMENT
INTRODUCTION FINANCE ORGQNISATION CHART FINANCIAL PLANNING CAPITALISATION LISTING DEMATEPIALISATION SHARES INSURANCE WORKING RESULTS DIRECTORS RESPONSIBILITYSTATEMENT SHAPSHORT NEWS CHART SUPER BAKERS(INDIA) LTD. REPORT FINANCIAL RESULTS FINDING

OF

EQUITY

6 7 8
8.1 8.2

CONCLUSION BIBLIOGRAPHY ANNEXURE

COMPARATIVE STATMENT P&L ACCOUNT FOR THE PERIOD ENDED ON 31ST MARCH 2009

PREFACE
This report is brief outline of what we understood during our industrial visit at HAVMOR PVT LTDThe main purpose of visit was to study to organizational structure of companies. The report contains the detailed study more by me and all require relevant information has been obtained from the company. Industrial visit plays a very important roll to improve knowledge for student of BBA. The main objective of industrial visit to develop the student ability. It is the opportunity for the student to show their skills and efficiency student will able to develop their internal strength by the industrial visit. I have completed my industrial visits of HAVMOR PVT LTD By the industrial visit, we learned many partial views and different types of plan organization. During the visit of different department of organization and have prepared a project report on these industrial which shows the history, department and performances of the company in detail as given

Acknowledgement

I am highly thankful to the management and staff of Havmor pvt Ltd. I am especially thankful to Mr. Parmar Hitesh for helping me in my practical Studies . In addition to allowing me with many details which were very useful in preparing this report .

I take this opportunity to thank class co-coordinator Mr Amit gajjar and our HOD Ms Hardika Pandya for this encouragement for making the visit more learning oriented.

(Signature)
Date: Name : Pandey shubham

Introduction: HAVMOR ICE CREAM:

This industry was established before our independence. Havmor is established in Karachi in 1944. HAVMOR is very popular in Gujarat . It started 56 years ago. The

10 word HAVMOR means have it more. It is a partnership form of successfully running from last 56 years. It represents the co-operation of four groups interlined with each other. Milk producers Process of milk in factory for ice cream Marketers Consumers Its rational is that a co-operative would he processed on its bottom-line, and hence improve margins for growers and reduces costs for consumers. It fronts and objectives were to see that there was enough milk for every one in towns . It is the largest fast food chain the whole country has been maintaining it.

At Havmor, their customers matter most and our core strategy revolves around them. We believe in caring correctly for our customers and achieve customer satisfaction by establishing and maintaining an effective Quality Management System. It is their prime objective to ensure consistency in quality of products and services. Continuous training is an integral part of the management at Havmor, which ensures constant improvement in individual and team performance.

In 1947, in the wake of the partition, its founder Satish Chona had to join the exodus into India, with virtually no moveable assets. Searching for a new turf, he tried out Dehra Dun and Indore, and finally, settled down in Ahmedabad.

No, it was not a case of Brand Relocation, or anything else as fanciful. He had to start

11 the venture from scratch again. In fact, he had to begin from a hand-cart at the Ahmedabad Railway Station, churning out the Ice Cream manually.

He called this fledgling brand 'Havmor' - a neologism for 'Have More' - which meant the customer got more value for money, and more taste to relish from his Ice Creams. Perhaps he didn't know it then, but he had laid the foundation for one of Western India's most the enduring market legends. And good quality, like good character, wins over sooner or later. situation

Company Profile :-

12

Our successful business strategy is to provide a good taste. After being founded in 1944, Havmor has progressed to become a blue chip Ice Cream brand of Western India, placing itself one of the top three in sales. Through the years we have supplied a large range of eatables from Ice Creams like Candies, Topo Cones, Kulfis, to snacks like Samosas, Chana Puri, Jumbo Grilled along with a range of international cuisines like Punjabi, Mughlai, Chinese and Continental.

Keeping Ahmedabad as the base we have a total of 50 parlours and restaurants spread throughout Western India and a dealership of 12000+ covering over 35% of the market share. These numbers indicate nothing more than proving that Havmor has become Gujarats favourite ice cream brand today.

Managing Director :

13

(PRADEEP CHANDRA CHONA ) In 1944, Pradeep Chandra Chona suddenly put the breaks on his successful career as a ground engineer with BOAC, and turned a businessman. This came as a surprise to most of his colleagues and friends. but the bigger surprise was the product he chose to manufacture- - Ice creams ! But young Pradeep chona was not painting on ice. As a vocation, he had already mastered the art of ice cream making from his uncle, Dinanath chona, domicile in Karachi then. Infact, he was already tasted innovator, experimenting with jellies and unusual Ice cream ingredients. Then, the partition of India happened. And he had to relocate his venture to Ahmedabad, and start fresh. His high quality Ice creams immediately made and impression in the market. Soon, through continual taste innovations and steady facility expansion, he blazed new trails, and emerged as a prominent market presence in western India Today, Havmor Ice Cream is a delicious facet of Western India's daily life and part of its market lore. It reaches hundreds of thousands of consumers through 50 main outlets and 12000 plus dealers

14

15

Haccp certificate

16

ISO 9001:2008 Certification:

17

PRODUCTION DEPARTMENT

18

What is production ?
Production is a process of conversion of raw material into finished goods. With the use of different resources. And the production process is the combination of certain steps to obtain the final product. These steps collectively are said as process. Many processes are undertaken in creaming before the milk & milk product reach the hands of the final consumer.

Because of the processing the life expectancy of these perishable items increases and they may be preserved and retained for a conger period without any deterioration in the quality.

Quality must always precede quantity to be a leader in food & ice cream business. Leadership not as defined by the general norms of the marketplace, but as defined by the company itself. This means many things to us. Such as establishing & maintaining leadership in quality, not necessarily quantity Continuing to earn the respect of consumers and business associates, through excellent products, fair trade

19 practices and overall transparency Innovating continually, so that the company has

something new to offer to its consumers every season Diversifying into related areas of food industry, to offer consumers more comprehensive taste experiences Fine-blending new technologies with market strategies and, by never taking the market for granted the succeeding generations at the helm of the company translated this axiom into a way of life and business.

Only the finest ingredients go into the making of havmor ice creams. The whole manufacturing process conforms to global standards of hygiene. And the companys trade practices are kept totally transparent. This means Based on new generation technology and in-house R&D, the company keeps formulating new tastes at frequent intervals, and surprising its consumers. It has also diversified into other food items, through a high profile restaurant chain. Today, six decades later, Satish Chonas simple philosophy still continues to be the corporate axiom of the havmor conglomerate. And the company values its entrepreneurial self-esteem, market image and reputation for financial uprightness above its pure business interests

Process of making Ice cream:

Step:-1

Step:-2

20

Step:-3

Step:-4

RAW MATERIAL:

The raw material procurement system is as follows: Milk is main raw material for ice cream Milk delivered by a producer is measured and a analyzed and accordingly paid. Buffalo milk Cow milk Milk contains required:1 lt. milk 1 lt. milk 7 % Fat 3.5 % Fat 12.36 Rs. 08.00 Rs. sample is drawn for quality testing. Individual milk is measured, sampled,

Payment Due is Worked out on the basis of the quality and company delivers the quantity of the milk directly to dairy.

21 Company purchased sugar in bulk at it is used in Ice cream. Special attentions are given to dry fruits because they are costly. The purchased cleaned and after cutting they are used.

Color & flavor, which are permitted by governments, are only used.

DISTRIBUTION CHANNEL:
The process for manufacturing Ice cream passed through various stages the chart given bellows shows the ways in which Ice Creams reaches us after manufacturing stages.

22

Ice Cream manufacturing Ice Cream Filling Marketing Channel Cold Storage Transportation By A.C. isolated vehicles Distributors Dealers & Customer

PRODUCT RANGE:-

No one knows which the first flavor was, but by 1674, various Flavours came up. Some of the most unique ice cream Flavours are Red Bean, Garlic, Peanut-Butter & Jelly! With more Flavours to choose from and the choice increasing each day, the way to have it also keeps innovating itself. Try our exclusive Lolly Pop & Bon-Bon Ice Creams. Besides the various flavours that are available try the exclusive tastes like Swiss Cake & Kesar Malti. Ice Cream & the various flavours are an

23 integral part of our routine now, so much so that its a part of our personality. Research has now confirmed that individual personality traits can be zeroed down on a flavour of ice cream and vice versa. In a dry fruit country like India, it is inevitable to have a kaju flavour! And in zen nation of Japan it is inevitable to have green tea! Try our suggest a flavour and express your personality!

24

1) 2) 3) 4) 5) 6) 7) 8)

Candies: cups Novelties Packs Topo cones Premium tubs Roll cuts Sugar less

New flavor
Jack pots Traffic jams Gulkand Fashion Pan ice creams

1)

candies :

25

Packing : 15ml / 12g

NUTRITIO N FACTS
g. (approx)

Nutritional Facts Per 100

Calories

199.36 Kcal

Total Fat Saturated Fat Polyunsaturated Fat

10.4 g. 7.49 g. 0.41 g.

Monounsaturated 2.47 g. Fat Trans Fat Cholesterol Sodium Total Carbohydrate Added Sugar Dietary Fiber Protein Vitamin A 15.83 g. 0g 3.9 g. 90 micro g. Calcium 116 mg 0 g. 19 mg 64 mg 22.54 g

26

Packing : 35ml / 28g

NUTRITION FACTS
Per 100 g. (approx.)

Nutritional Facts

Calories Total Fat Saturated Fat Polyunsaturated Fat

321.6 Kcal 20.3 g 17.4 g 0.4 g.

Monounsaturated Fat Trans Fat Cholesterol Sodium Total Carbohydrate Added Sugar Dietary Fiber Protein Vitamin A Calcium

2.5 g. 0 g. 15 mg. 50 mg 30 g. 24.13 g. 0g 4.6 g. 69 micro g. 84 mg

Packing : 60ml / 55g

NUTRITION FACTS

27 Nutritional Facts Per 100 g(approx.) Calories Total Fat Saturated Fat Polyunsaturated Fat 140.9 Kcal 4.3 g. 3.1 g. 0.2 g.

Monounsaturated 1.0 g. Fat Trans Fat Cholesterol Sodium Total Carbohydrate Added Sugar Dietary Fiber Protein Vitamin A Calcium 0 g. 7.9 mg 26.6 mg 23.4 mg 19.23 g. 0g 2.0 g. 37.5 micro g. 48.3 mg

Packing : 50ml / 35g

NUTRITION FACTS

28 Nutritional Facts Per 100 g. (approx.) Calories Total Fat Saturated Fat Polyunsaturated Fat 325.7 Kcal 21.4 g 18.6 g 0.4 g.

Monounsaturated 2.5 g. Fat Trans Fat Cholesterol Sodium Total Carbohydrate Added Sugar Dietary Fiber Protein Vitamin A Calcium 0 g. 14 mg. 48 mg 28.8 g. 23.7 g. 0g 4.4 g. 67 micro g. 82 mg

29

Packing : 80ml / 70g

NUTRITION FACTS Nutritional Per 100 g Facts: (approx.) Calories Total Fat Saturated Fat Polyunsaturated Fat 393.5 Kcal 24.1 g. 20.2 g. 0.7 g

Monounsaturated 3.2 g. Fat Trans Fat Cholesterol Sodium Total Carbohydrate Added Sugar Dietary Fiber Protein Vitamin A Calcium 0 g. 18 mg. 64 mg 39.6 g. 24.90 g. 2.2 g 4.5 g. 50 micro g. 65 mg

2)

Cups :

30

NUTRITION Packing : 90ml / 47g FACTS Nutritional Facts: Per 100 g. (approx) Calories Total Fat Saturated Fat Polyunsaturated Fat 199.0 Kcal 10.0 g 7.30 g 0.30 g.

Monounsaturated 2.40 g. Fat Trans Fat Cholesterol Sodium Total Carbohydrate Added Sugar Dietary Fiber Protein Vitamin A Calcium 0 g. 21 mg. 68 mg 23.5 g. 19.31 g. 0g 3.9 g. 91 micro g. 118 mg

31 Nutritional Facts: Calories Total Fat Saturated Fat Polyunsaturated Fat Per 100 g. (approx.) 230.51 Kcal 12.15g. 7.98 g. 0.68 g.

Monounsaturated 3.39 g. Fat Trans Fat Cholesterol Sodium Total Carbohydrate Added Sugar Dietary Fiber Protein Vitamin A Calcium 0 g. 17.79 mg 74.63 mg 25.95 mg 14.78 g. 0g 4.34 g. 91 micro g. 120 mg

Packing : 90ml / 47g

NUTRITION FACTS

3) Novelties:

32

NUTRITION Packing : 120ml / 75g FACTS Nutritional Per 100 Facts g. (approx.) Calories Total Fat Saturated Fat Polyunsaturated Fat 253.6 Kcal 14.8 g 7.2 g 1.3 g.

Monounsaturated 5.1 g Fat Trans Fat Cholesterol Sodium Total Carbohydrate Added Sugar Dietary Fiber Protein Vitamin A Calcium 0 g. 14 mg. 110 mg 24.2 g. 18.69 g. 0g 5.89 g. 65 micro g. 88 mg

Packing : NUTRITION 100ml / 52g FACTS

33 Nutritional Facts Per 100 g. (approx.) 299.92 Kcal 11.9 g 9.9 g 0.3 g. 1.8 g. 0 g. 13 mg. 45 mg 42.7 g. 12.40 g. 0g 5.46 g. 62 micro g. 80 mg

Calories Total Fat Saturated Fat Polyunsaturated Fat Monounsaturated Fat Trans Fat Cholesterol Sodium Total Carbohydrate Added Sugar Dietary Fiber Protein Vitamin A Calcium

Packing : 100ml / 65g

NUTRITI ON FACTS

34 Nutritional Facts: Calories Total Fat Saturated Fat Polyunsaturated Fat Per 100 g (approx.) 314.5 Kcal 13.41 g 6.42 g 0.21 g.

Monounsaturated 1.26 g. Fat Trans Fat Cholesterol Sodium Total Carbohydrate Added Sugar Dietary Fiber Protein Vitamin A Calcium 0 g. 10 mg. 163 mg 43.69 g. 16.47 g. 0.65 g 4.76 g. 45 micro g. 59 mg

Packing : 120ml / 63g

NUTRITION FACTS

35 Nutritional Facts Per 100 g. (approx.) 221.64 Kcal 11.6 g 7.45 g 0.71 g. 3.32 g. 0 g. 18 mg. 68 mg 24.92 g. 16.80 g. 0.2g 4.4 g. 86 micro g. 115 mg

Calories Total Fat Saturated Fat Polyunsaturated Fat Monounsaturated Fat Trans Fat Cholesterol Sodium Total Carbohydrate Added Sugar Dietary Fiber Protein Vitamin A Calcium

Packing : 15ml / 15g

NUTRITION FACTS

36 Nutritional Facts : Per 100 g (approx.) 233.4 Kcal 12.4 g. 9.8 g. 0.4 g.

Calories Total Fat Saturated Fat Polyunsaturated Fat

Monounsaturated Fat 2.2 g. Trans Fat Cholesterol Sodium Total Carbohydrate Added Sugar Dietary Fiber Protein Vitamin A Calcium 0 g. 17 mg 57 mg 25.4 g 18.16 g. 0.5 g 5.0 g. 81 micro g. 104 mg

4) Packs:

37

Packing : 1000ml / 540g

NUTRITION FACTS
Nutritional Facts Calories Total Fat Saturated Fat Polyunsaturated Fat Per 100 g. (approx.) 281.40 Kcal 13.7 g. 8.2 g. 1.0 g.

Monounsaturated 4.3 g. Fat Trans Fat Cholesterol Sodium Total Carbohydrate Added Sugar Dietary Fiber Protein Vitamin A Calcium 0 g. 20 mg 82 mg 31.6 g 14.10 g. 0g 7.95 g. 79 micro g. 121 mg

Packing : 750ml / 400g

NUTRITION FACTS

38

Nutritional Facts: Calories Total Fat Saturated Fat Polyunsaturated Fat Monounsaturated Fat Trans Fat Cholesterol Sodium Total Carbohydrate Added Sugar Dietary Fiber Protein Vitamin A Calcium

Per 100 (approx.) 259.73 Kcal 15.5 g 8.2 g 1.2 g. 5.7 g. 0 g. 19 mg. 72 mg 24.56 g. 14.50 g. 0.6 g 5.61 g. 88 micro g. 121 mg

5) Topo cones:

Packing : 80ml / 48g

NUTRITION FACTS

39 Nutritional Facts: Per 100 g (approx.) Calories Total Fat Saturated Fat Polyunsaturated Fat Monounsaturated Fat Trans Fat Cholesterol Sodium Total Carbohydrate Added Sugar Dietary Fiber Protein Vitamin A Calcium 242.8 Kcal 12.0 g. 7.8 g. 0.7 g 3.4 g. 0 g. 19 mg. 73 mg 27.4 g. 19.64 g. 0g 4.5 g. 89 micro g. 117 mg

Packing : 110ml / 65g

NUTRITI ON FACTS

40 Nutritional Facts: Calories Total Fat Saturated Fat Polyunsaturated Fat Per 100 g (approx.) 307.42 Kcal 14.8 g. 10.9 g. 0.8 g.

Monounsaturated 3.0 g. Fat Trans Fat Cholesterol Sodium Total Carbohydrate Added Sugar Dietary Fiber Protein Vitamin A Calcium 0 g. 14 mg 76 mg 38.9 g 19.89 g. 0.9 g 4.66 g. 68 micro g. 139 mg

Packing : 110ml / 65g

NUTRITION FACTS

41 Nutritional Facts: Calories Total Fat Saturated Fat Polyunsaturated Fat Per 100 g (approx.) 300.22 Kcal 13.7 g. 9.4 g. 0.8 g.

Monounsaturated 3.3 g. Fat Trans Fat Cholesterol Sodium Total Carbohydrate Added Sugar Dietary Fiber Protein Vitamin A Calcium 0 g. 17.5 mg 66 mg 38.4 g 17.41 g. 0.5 g 5.83 g. 97 micro g. 151 mg

Packing : 80ml / 48g

NUTRITION FACTS

42
Nutritional Facts: Per 100 g (approx.)

Calories

310.9 Kcal

Total Fat Saturated Fat Polyunsaturated Fat

14.8 g. 10.9 g. 0.8 g.

Monounsaturated Fat

3.0 g.

Trans Fat Cholesterol Sodium Total Carbohydrate

0 g. 14 mg 76 mg 38.9 g

Added Sugar Dietary Fiber Protein Vitamin A

19.89 g. 0.9 g 5.5 g. 68 micro g.

Calcium

139 mg

Packing : 80ml / 48g

NUTRITION FACTS

43
Nutritional Facts: Per 100 g (approx.)

Calories

242.8 Kcal

Total Fat Saturated Fat Polyunsaturated Fat Monounsaturated Fat Trans Fat Cholesterol Sodium Total Carbohydrate Added Sugar Dietary Fiber Protein Vitamin A

12.0 g. 7.8 g. 0.7 g

3.4 g.

0 g. 19 mg. 73 mg 27.4 g.

19.64 g. 0g 4.5 g. 89 micro g.

Calcium

117 mg

6) premium Tubs:

44

NUTRITION FACTS
Nutritional Facts. Per 100 g. (approx.)

Calories

348.25 Kcal

Total Fat Saturated Fat Polyunsaturated Fat

15.1 g. 5.3 g. 1.0 g.

Monounsaturated Fat

3.7 g.

Trans Fat Cholesterol Sodium Total Carbohydrate

0 g. 8.0 mg 173 mg 47.4 g

Added Sugar Dietary Fiber Protein Vitamin A

19.77 g. 0g 5.68 g. 38 micro g.

Calcium

52 mg

NUTRITION FACTS

45
Nutritional Facts. Per 100 g. (approx.)

Calories

322.97 Kcal

Total Fat Saturated Fat

14.0 g. 11.6 g.

Polyunsaturated Fat 0.3 g.

Monounsaturated Fat Trans Fat Cholesterol Sodium Total Carbohydrate

2.1 g.

0 g. 27 mg 128 mg 44.4 g

Added Sugar Dietary Fiber Protein Vitamin A

20.51 g. 0.9 g 4.76 g. 38 micro g.

Calcium

49 mg

7) Roll cuts:

Packing : 65ml / 52g

NUTRITION FACTS

46
Nutritional Facts : Per 100 g. (approx.)

Calories Total Fat Saturated Fat

256.22 g. 14.74 g 8.28 g

Polyunsaturated Fat 1.37 g. Monounsaturated Fat Trans Fat Cholesterol Sodium Total Carbohydrate Added Sugar Dietary Fiber Protein Vitamin A 0 g. 20 mg. 75 mg 26.07g. 18.92 g. 0.5 g 4.82 g. 101 micro g. Calcium 127 mg 6.24 g.

Packing : 100ml / 52g

NUTRITION FACTS

47
Nutritional Facts Per 100 g. (approx.) Calories 252.85 Kcal Total Fat Saturated Fat Polyunsaturated Fat Monounsaturated Fat Trans Fat Cholesterol Sodium Total Carbohydrate Added Sugar Dietary Fiber Protein Vitamin A 23.29 g. 0.4 g 3.96 g. 80 micro g. Calcium 105 mg 0 g. 17 mg. 65 mg 28.7 g. 3.5 g. 12 g 7.6 g 0.8 g.

8) sugar less:

48

Packing : 750ml / 400g

NUTRITION FACTS
Serving Size Energy Energy From Fat 100 g. 215.46kcal

90.18 kcal %

Amount :

Per 100 g. Daily Value

Total Fat g. Saturated Fat g. Cholesterol mg Total Carbohydrate g. Protein g. Calcium mg

10.02

15.3

5.6

28

18

5.44

26.69

7.28

4.6 84

9.2 8.4

*New Flavor:

49

50

51

52

53

Personnel Management
PERSONNEL & TRAINING MANAGEMENT

54 The over all responsibility of manufacturing are interested to manager who is supported by different production planning and control and utilities. Personal department is the main part of the each and every company without the person company can do nothing and can not earn profit.

1) NUMBER OF EMPLOYEES :-

As the company employees are the main part of the company of how many number of they are in the factory is very important Havmors total employees are 240 which permanents. The company provides them good atmosphere and salary.

The company has good relationship with is employees. It provides them insurance also company tries to give them basic facility. Every employee gets uniform from the company. Aim to increase employees salary. 240 people working in that department most of them are classifies in three different groups, supervisors, engineers, workers.

SOURCES OF RECRUITMENT

HAVMOR Pvt. Ltd. Branch of Ahmedabad is located in DANTALI is a industrial area and near the Ahmedabad city. So the employees or engineers they give

55 advertisement in Parle related newspapers and finally they get best employees to work every member of employees comes to the Ahmedabad city area. Ahmedabad is a mega city so there are number of colleges of arts, science,and also commerce so company can get high educated and efficient person for the job . There Are many high level university in the ahmedabad of management so company can also get efficient person for the managerial job at a reasonable cost . Company also recruit the employee by this two forces: 1) internal sources 2) External sources Internal sources include recruit the person by giving the promotion to the employee,relative of employees from the organisation, notice exhibited on factory gate .And external sources include to give add in newspaper for recruitment ,contact with colleges and university ,contrctors, jobbers.

SOCIAL RESPONSIBILITIES

56 As for as HAVMOR is concerned it is highly fluctuated means less in price. Now a days cutthroat competition is going on Amul and Vadilal had griped totally in market at this stage also HAVMOR had earned good name.

They provide 1Rs. Per flavor or product to blind man association as a charity and donation. Although their profit is very less. I.e. 2% annual profit.

FUTURE PLANS

57

HAVMOR is aiming for spreading its products throughout the country and make branches in every state at the country so that production and distribution is done nicely.

In the dialing segment HAVMOR is focusing on new added value products, like Burger. A new version of milk powders one that is instantly soluble in cold water. Two new products basundi and Kulfi will soon be launched.

Expansion in the percentage of shares in market up to 40 % instead of 30 % present share along with the society is the main future plan of HAVMOR.

TRAINING AND DEVELOPMENT

After the placement and induction, the training and development procedure is applied.

58 According to Michael Armstrong, Training is the systematic modification of behavior through learning which occurs as a result of education , instruction, Development and planned experience. In Havmor Ice Cream Ltd. , Training and development is an on-going process. The Traning and development programmed of Havmor Ice Cream Ltd. Includes most of the prior mentioned training activities. The kind of training and development programme offered by the company to its employees really helps in their overall development. At the and of the training and development programme, Havmor Ice Cream Ltd. Also takes employee feedback to measure the effectiveness of this programme. The company takes help of professional training consultants for its training programme. The company also offers vocational training programme for the students where the students themselves need to collect information and at the end of the training period, the student trainee is supposed to submit a project report to the company and gets the training certificate from the company.

Performance appraisal
Performance appraisal is an objectie assessment of an individuals performance against well defind benchmarks. Methods of performance appraisal:-

59

(A)

FUTURE ORIENTED METHOD 1) MBO (managing by objective) 2) Psychological assessment 3) Assessment centre 4) 360-degree feedback

(B)

PAST- ORIENTED METHODS

1) Rating scales 2) Checklists 3) Forced choice 4) Forced distribution 5) Critical incident 6) Behaviorally anchored rating scales 7) Field review 8) Tests ans observations 9) ACRS 10) Essay 11) Cost accounting

Job Analysis

60 Job analysis is the process of collecting job related information. Such information helps in the preparation of job description and job specification.

\ Process of Job Analysis:Strategic choices Gather information Process information Job description

Job Evaluation
Job Evalution mean to determine the relative birth of each job so that salary differentiation can be establish.

Importance of J.E. for this firm :-

61 J.E. is important to differentiate salary levels within an organization. To identify the relative worth of a job available in the system. To reduce the level of dissatisfaction reflected in high turnover or work strategies. To get the co-operation of employees in evaluation process. To identify the compensable factors for each job like skills, efforts, responsibility and working condition.

Methods of J.E.:1) Point Ranking 2) Factor Comparison 3) Ranking 4) Job Granding

PROMOTION SYSTEM IN THE COMPANY

In the Ice Cream Ltd. ,the promotion of the employees is done on both seniority and performance bases.

62

But, mostly, the promotion is given to the employees on the bases of their overall performance in the company.

WAGES AND SALARY ADMINISTRATION

In any company ,wages and salary administration is an important aspect of its overall operation. Being a private ltd. Company, No financial data or figures has been made available in Havmor Ice Cream Ltd. But , in the company ,the wages and salary administration follows the government Norms. The payment of wages to the factory workers is done on both daily and monthly basis as per their being of contractual or permanent workers. The payment of wages is done as per the payment of wages Act and other Government rules. The payment of salary is done monthly and annual basis as per the position in the company. In the company, Bonus is also given to the employees on festival or auspicious occasions.

HEALTH AND SAFETY

The following health and safety measures are applied in Havmor Ice Cream Ltd. Provision of non-slippery shoes, safety shower and safety masks to the workers. Provisions of safety shower to the workers. Provisions of fire-safety equipments and first-aid box. HAVMOR staff members and workers are provide clean aprons caps, uniforms and foot wears. The company gives good salary to their employees and maintain

63 good relation with them, separate growing rooms are providing before entry in to the plant.

PUBLIC RELATIONS MANAGEMENT:The public relations management system of Havmor Ice Cream Ltd includes the following things : The public relation management system basically works for maintaining good relations with public, government, police etc. In this company ,this responsibility is taken by Mr. Tejas Parikh and Mr.Pranav Upadhyay.

64

Marketing Management
Introduction to Marketing:

65

Havmor food has established a new strategy; Business unit called micro Marketing division the rural markets of India

The division queries market generic marketing Began to play an

increasing

important role with the certain be colony personating world over the coming of important of generic market in India and it gaining fool hold in certain market with in a very short span of this division has established its self in the market. The goal of marketing is to create customers satisfaction profitable by building value-laden relationships with important customers. The marketing department can not accomplish this goal by it self it must team by closely with other department with organization through out it entire value delivery system to provide superior value customers. This marketing calls up every one in the superior value and satisfaction.

To make all the work smoother the group has created division has its own special identity in the market and it tops products.

MARKETING DEPARTMENT

66

1) ADVERTISING 2) PACKAGING 3) SELLING

Organization of the marketing Department

The marketing manager Mr. Kamal Desai handles the marketing department of the company.He works directly under the general manager Mr. Pradip Chona Basic ideas of packaging and designing coups from Mr.chona and the rest marketing work is governed by mr.Kamal Desai under there are three regional affairs respectively in ahmedabad ,Rajkot and surat which are not hot market of the company under the_three regional affairs there courses distribution ice cream to the altimeter consumers. Also seven executives havmors parlors in Ahmedabad work directly under the regional manager in charge the the whole scene become understandable with the help of following diagrams. The following chart represents the entire organization structure of the Havmor Company. Now the organization structure of marketing department.

Organisation Chart

67

General Manage [Mr Pradip Chona]

Marketing Maager [Mr Kamal Desai]

Regional Manager (Ahmedabad)

Regional Manager (Rajkot)

Regional Manager (Surat)

Distributors

Distributors

Distributors

Retailers

Retailers

Retailers

Consumers

Consumers

Consumers

Pricing

68

First we know that what is price? Price is the amount or services or the same of the values that consumers exchange for the benefits of having or using the product or services. Havmor Food Pvt .Ltd. Have 2 factors affecting to price decision. {A} Internal factor affecting to the pricing decision. {B} External factor affecting to the pricing decision.

{A} Internal factor affecting to the pricing decision. Marketing mix strategy :Havmor has made own marketing mix strategy , price is only one of the marketing mix tools that a company uses to achieve its marketing objectives.A project report on havmore Ice cream.

Cost :Havmor has estimate the cost set the floor for the price that the company can charge for its products. The both cover all lots costs for producing, distributing, and selling the products and delivers a fair rate of return for its efforts and risk.

Organization Consideration :Havmors management must decide who within the organization should set prices.

{B} External factor affecting to the pricing decision.

Pure Competition:-

69 A market in which buyer and seller trade in a uniform commodity no signal buyer or seller has much effect on the going market price.

Monopoly Competition :A market in which many buyer and sellers trade over a range of pricing rate than a simple market prices.

Competitor:Havmor Ice-cream has selecting price of the product economic factors are

affecting in such as boom or recession. In flatirons and in terse rate effect both the producing a product and consumer perception of the product and consumer perception of the products price and value. PROMOTION OF THE PRODUCT

Candies

PRICING LIST:

70

Lolly Pop Kala Khatta Pop Orangebar Kacchi Keri Mini Choc-bar Kaju Candy Classic Choc-bar 3-D Bar Raspberry Dolly Mango Dolly Choc-bar Chowpaty Fulfi Zulu Bar Double Hit

15 ml. 35 ml. 60 ml. 60 ml. 80 ml. 60 ml. 50 ml. 50 ml. 60 ml. 60 ml. 60 ml. 70 ml. 80 ml. 80 ml.

2.00 3.00 4.00 5.00 6.00 8.00 10.00 10.00 11.00 11.00 12.00 13.00 16.00 17.00

SMALL CUPS :-

Royal Gulab Vanilla

50 ml. 50 ml.

5.00 5.00

BIG CUPS :-

71

Royal Gulab Vanilla Strawberry Chocolate Chips Bonanza Kaju Draksh Butter scotch Kaju Anjir Kesar pista Raj Bhog

100 ml. 100 ml. 100 ml. 100 ml. 100 ml. 100 ml. 100 ml. 100 ml. 100 ml. 100 ml.

9.00 10.00 10.00 13.00 13.00 13.00 13.00 14.00 14.00 18.00

CONES :-

Ringo Bings Choco vanilla Strawberry Chocolate Butter Scotch Kesar Pista Raja Rani

120 ml. 120 ml. 120 ml. 120 ml. 120 ml. 120 ml. 120 ml.

7.00 16.00 18.00 18.00 18.00 19.00 20.00

NOVELTIES:-

72

MalaiKulfi Roll cut Badam pista Kulfi Sandwich Ice cream Raja Rani Roll cut Fifty Fifty Roll cut Cassata cut Super Sunda Bon-Bon

80ml. 80 ml. 100 ml.` 100 ml. 100 ml. 120 ml. 125 ml. 15 ml.

15.00 15.00 16.00 17.00 17.00 18.00 18.00 3.50

FAMILY PACKS:-

Royal Gulab Vanilla Kaju Draksh Butter scotch Chocolate chips FreshStrawberry Bonanza Swish Cake Kaju Anjir Kesar Pista

500 ml. 500 ml. 500 ml. 500 ml. 500 ml. 500 ml. 500 ml. 500 ml. 500 ml. 500 ml.

32.00 32.00 48.00 48.00 48.00 48.00 52.00 52.00 52.00 52.00

ADVERTISING :-

73

The American marketing association has defined advertising as any paid format non-personal presentation of ideas, goods or services by an identified sponsor

Objectives if advertisement
Introduction of new products Introducing potential customary to buy. Reminding users. To create brand image To intimate customers about new users of product. To Highlight brand characters. Dealer support. Trafficking the retail trade. Miscellaneous.

Advertising strategy:Advertising strategy consists of two major elements, (1) (2) creating Advertising Selecting advertising media

74 (1) Creating advertising messages.: A large advertising budget does not guarantee a successfully advertising complains. Two advertisers can spend the same amount. (2) Advertising Media : Specific media within each general type, media type such as specific magazines, TV shows, and radio programs

SELLING:After the procedure of packing & advertising the goods are ready to sell. In HAVMOR all goods are checked in quality control and then it is ready for the distribution. All goods are distributed by one and only one manufacturing unit thats why no chance of duplication and spoilage from the factory goods are directly send to distributors and than dealers and than finally the customers. It has total 30 % selling in Gujarat from total share

MARKETING CHART:FACTORY DISTRIBUTOR DEALER SHOP KEEPER CUSTOMER

Customer behavior

75 Customer behavior is the study of how individuals, groups, and organizations select, buy, use, and goods, services, ideas, or experience to satisfy their needs and wants.

Cultural factors :Culture, subculture, and social class are particularly importance on consumer buying behavior. Culture is the fundamental of a persons wants and behavior. Company has capitalized on well-out multicultural marketing strategies takes the recent years.

Social factors :Reference groups a persons reference groups are all the groups that have a direct or indirect influence on their attitudes or behavior. Family the family is the most important consumer buying organization in society, and family members constitute the most influential primary reference group. Roles and status people choose products that reflect and communicate their role and actual or desired status in society. Marketers must be aware of the statussymbol potential of products and brands,

Personal factors :Age and stage in the life cycle Occupation and economic circumstances. Personality and self-concept Life style and values

Market positioning :

76

Positioning is the act of designing the companys offering and image to occupy a distinctive place in the minds of the target market. The goal is to locate the brand in the minds of consumers to maximize the potential benefit to the firm.Competitive frame of reference Competitive analysis will consider a firms factorsIncluding the resources, capabilities, and likely intentions of various other firms- in choosing those markets where consumers can be profitably served.

Points-of-difference and points-of-parity

- Creating strong, favorable, and unique associations is a real challenge, but essential in terms of competitive brand positioning. - Points-of-parity may change over time due to technological advances, legal developments, or consumer trends.

Establishing category membershipThere are also situations where consumers know a brands category membership. This approac is one way to highlight a brands point-of-difference, providing that consumers know the brands actual membership.

Choosing POP and POD-

77 Marketers must decide at which level to anchors the brands points-of difference. First the buyer is more interested in benefits. Second, competitors can easily copy attributes. Third, current attributes may become less desirable over time.

Product life cycle

This curve is typically divided into four stages := Introduction A period of slow sales growth as the product is introduced in the market. Profits are nonexistent because of the heavy expenses of product introduction. Growth A period of rapid market acceptance and substantial profit improvement. Maturity A slowdown in sales growth because the product has achieved acceptance by most potential buyers. Decline sales show a downward drift and profits erode. We can use the PLC concept to analyze a product category, a product form, a product or a brand.

Advertisement
Advertising is any paid from of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor. There are many types of advertisement .Like that, Television ads television is generally acknowledged as the most powerful advertising medium and reaches a broad spectrum of consumers. Havmors television advertisement ,with the Memorable jingle, jab dil kahe havmor

Print ads print media offer a stark contrast to broadcast media. Because readers consume them at their own pace, Magazines and newspapers can provide detailed product information and effectively communicate user and usage imagery.

78 Radio ads perhaps radios main advantage is flexibility stations are very targeted, ads are relatively inexpensive to produce and place, and short closings allow for quick response. Film ads the advantage is that the mood of the audience is conducive for them to pay attention to the advertisement.

Public relationship Public relations and publicity

A variety of programs designed to promote or protect a companys image or its individual products. Public relations Include communications directed internally to employees of the company or consumers, other films, the government ,and media.

Marketing public relations

Launching new products. Repositioning a mature product. Building interest in a product category. Influencing specific target groups. Defending products that have encountered public problems. Building the corporate image in a way that reflects favorably on its products.

Customer feedback
Use online customer feedback systems to collect competitive intelligence.

79 Online customer review boards ,discussion forums, chat room, and blogs can distribute one customers evaluation of a product or a supplier to a large number of other potential buyers and, of course, to marketers seeking Information about the competition. Thus, a company has adopted structures systems, such as customer discussion boards or customer review.

80

FINANCIAL MANAGEMENT HAVMOR ICE CREAM LTD. Introduction :-

81 In a general sense, Finance means money or funds available to business enterprise. Finance is the lifeblood of every business. Finance is required at every stage; to start business, to operate it and expand it ; so management of finance is required. According to Howard and Upton Finance is that administrative area or set of administrative function in an organization which relates with the arrangements of cash and credit so that the organization may have the means to carry out of his objective as satisfactory as possible . Financial management is the specialized part of general management. It is related to procurement of finance and its effective utilization to fulfill the common goals of the organization. Financial management can be defined as planning ,organizing, directing and controlling of the3 financial activities of the utilization of funds in a proper manner.

In financial management ,the most important role is played by the finance manager whose decisions matters a lot. Any single wrong decision of finance manager can bring the company into huge losses.

FUNCTIONS OF FINANCE AND ACCOUNTS DEPARTMENT

The finance department headed by Mr. Hiren Bhatt and Mr. Rutvik shah handles the following functions :-

82

Pay Roll section Raw Materials Fixed Assets Works Bill Section Purchase Bill Section Books and Budgets Administrative expences Transport and advertisement expences administration Income tax, Provident Fund and service Tax management.

OTHER DEATAILS REGARDING THE FINANCIAL MANAGEMENT ASPECT OF THE COMPANY.

The finance department of the company comprises of total 15 people in which 4 members handles the finance related work and the rest eleven people handles the Accounts related work. Havmor ice cream ltd, is a private limited company. As it is not publicly listed company, its internal members are its shareholders. Along with the directors of the company ,there are total eight shareholders in which there are major four shareholders The company takes secured loans from corporation bank and other commercial banks as per its requirements. Being a ltd. And publicly unlisted company , no major financial datas or figures have been able to avail still some information regarding annual sales turnover has been made available which is as follow

TURNOVER

83

YEAR

SALES TURNOVER (Figures Rs. In Crores) 86 Crore 60 Crore 47 Crore 36 Crore

Note :- The figures relating to the years 2007-2008,2006-2007 and 2005-2006

comprises of consolidated sales turnover figures of three companies namely Havmor Foods Pvt. Ltd, Havmor Distributors Pvt. Ltd and space cold storage pvt. Ltd.

FINDING WEAKNESS AND PROBLEMS OF HAVMOR ICE CREAM LTD

Although ,Havmor Ice Cream Ltd. s having many strengths still it has some weakness and problems as follow: Problems of vulnerability of the type of business Weakness of market range. Weakness of quick adaptability to changes. Problems of less expansion of the all India market. Problem of infrequent and irregular advertising and promotions. Weakness of not including T.V. ads for the promotion of the company. Problem of less market reach. Weakness of not placing hoardings at more people centered place.

84

PROBLEMS FACED BY COMPANY

Every business unit has to face some problems hence HAVMOR has also faced the problems like.

Competition with big companies. Because of the problems the progress of the company decreased within a last period of 56 years also the company does spread through out the country.

The labors too handily faced any any problems, Yes the management was facing a bit of problems before sometime, but now it is all well set up.

Amul ice cream has 30 marketing supervisor while HAVMOR has only 5 marketing supervisor. This shows that they are short off marketing strategies.

Also due to lack of sufficient finance dairy is work has not been able to expand properly.

RECOMMENDATIONS/SUGGESTIONS

The following are the recommendations/suggestions for Havmore Ice Cream Ltd. To remove the weakness of market reach ,the company should expand its distributions network and sales force strength. Company should indulge in more and more social activities which can also help it earn the publicity.

85

The company does not use T.V. media for its advertising and promotions like other companies like Vadilal , Amul,Quality walls etc. so it should also indulge in such activity to increase the brand awareness.

The company can also sponsor any parks or garden or any public place to gain the social publicity and peoples attention.

The company should also place hoardings at areas like hoarding near the crossroads with high traffic problem ir around the public place or parks which can help the company grab the peoples attention.

The company should also give frequent ads in news papers, radio and other media to maintain the customers interest in the company.

The company should also include certain attractive promotional schemes like giving Ice Cream bowls with family packs or party packs to attract the customers

The company should introduce advertisement with some appeal and creativity which can attract the customers. The company can include some Lucky draw contests as a part of its promotions strategy to attract customers.

Conclusion : The industrial visit to the havmor ice cream as a wonderful visit from our collage. My Visit about how an organization is run successfully. The visit was highly educational and helped one to given me a depth understanding of the

86 marketing and finance management cared out of havmor. I came to know about the process used for manufacturing of Ice Cream and different types of problems encountered init. I understood the difficulties that are faced by management of modern companies and also studies the ways they saves the difficulties and problems. HAVMOR Is a wonderful company It is a developed company with its registered office as well as factory at Anand plant . havmor ice cream has capered the market of icecreams. It will be leader in ice-creams after some times if it continues to process in this way as it is doing now. We can tell that the industry is an ideal industry and after eating its Ice-cream anybody can tell that Bibiography REFERENCES / BIBIOGRAPHY Marketing Management ,11th Edition by Phillip Kotler marketing Management , 12th Edition by kotler & keller Human resource Management ,5th edition by K.Aswathappa Financial Management ,11th Edition by I.M.pandey. Website :- www.havmor.com Website : www.havmor.com www.now-india.com www.economictimes.com www.timesofindia.com www.amul.com www.dairy.com