WI BADD

Personal Information
Date: Full Name: Designations: Degrees: Address: City: Email Address: Daytime Phone: 01/27/2012 William Smith

SPEAKER APPLICATION

University / College: (Check all that apply) 1151 Harbor Bay Pkwy Alameda State / Province: CA BA/BS Philosophy |

UC Berkeley PhD

MS/MBA/MA Rhetoric |

Zip / Postal Code: Website:

94502

Country: US

bsmith@goodmethodsgllobal.com 510-227-5117 Cell Phone:

www.goodmethodsglobal.com Fax: 510-227-5117

510-918-0351

Presenter Biography:

This will be used to market the Presenter and should include work history, brief personal information and include academic degrees and professional certifications (e.g. MBA, PhD, PMP, MCSE).

After six years in sales and technical roles at software visualization learder iRise, Bill recently took on the role of VP Business Development at Good Methods Global, a premier iRise partner offering adoption and visualization services. Bill has helped hundreds of large and small iRise clients evaluate and adopt software visualization as a best practice. His background in product management and marketing at leading firms such as Sybase and Siebel Systems, plus advanced studiy in philosophy and rhetoric give Bill unique insight into fundamental problems of organizational change and effective communication. Presenter Photo: Attach a photograph or insert here.

Professional Information
Company: Good Methods Global LLC Title: Vice President, Business Development Role / Responsibility: Sales and Marketing Prior Speaking or Lecturing Experience (Event, Topic, Date): 20+ years product management and marketing at leading systems and software firms including Ingres, Sybase, Scopus, and Siebel Systems; 3 years Teaching Associate, Department of Rhetoric, Univesity of California at Berkeley. Speaker Reference 1 (Name and contact information): Mitch Bishop, CMO Dot Net Nuke, mitch.bishop@dnncorp.com,415847-1593 Speaker Reference 2 (Name and contact information): Jeff Bork, Former SVP Marketing Scopus, Informix, NeXT, jgbork@gmail.com, 303-883-8259

Presentation (Will be converted to .pdf and posted on the WI BADD website: http://wibadd.org.)

SPEAKER APPLICATION
Presentation Title: Business Analyst as Hero: Successful Adoption of Software Visualization

WI BADD

Presentation Description:

Please provide a description of the presentation (short paragraph). Recognition that "users don't know what they want until they see it" is universal, yet the artifacts that capture and communicate project requirements are predominately textual in nature. Such documents, written for a technical audience, make life easier for developers but may fail to achieve the best outcome for the business. With "mean time to prototype" now an important competitive differentiator, the business analyst who masters visualization and champions its adoption will have an enormous impact. The presentation addresses the primary challenges to successful adoption and how to overcome them, based on the speaker's six years of experience at industry leader iRise. Learning Objectives (at the end of the session, participants will be able to): 1. Understand why visualization is important 2. Identify the people, process, and product challenges preventing successful adoption 3. Learn what specific steps you and your team can take to overcome them Other: No Yes | Please Describe:

Learning Objectives:

Hands-on Activities: Presentation Delivered Before: Audience Level: [Check One Only]

No. Please provide email of Reference to your speaking abilities mitch.bishop@dnncorp.com Yes. Where and please provide an email Reference: Beginner / Foundation Intermediate Advanced Business Analysis Management

Target Audience Descriptions 1. Beginner/Foundation This is a level of someone new to business analysis often at the staff or entry level, or a seasoned professional with limited exposure to business analysis practices. Intermediate This level is for someone with detailed knowledge of business analysis and less than 5 years in the industry. They should be capable of taking operational responsibility and working at the mid-level of an organization with supervisory responsibility. Advanced This level is for an individual with more than 5 years in the field and has mastery of business analysis. They have the CBAP designation or equivalent work experience. Business Analysis Management This level is for individuals that manage business analysis professionals, and are responsible for developing or implementing/sustaining a Business Analysis Forum or Center of Excellence. They are responsible for business analysis development, job descriptions, and definition of career paths.

2.

3.

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WI BADD 2012 Development Track Alternative Topics you are able to deliver:

Requirements Elicitation Requirements Representation Business Analyst Career Management

Additional Speaking Information

Please note that from an event planning perspective, this is not a fund-raising (money-making) event for WI BADD or the three IIBA Wisconsin Chapters. Each year we very consciously budget the event to break even. In our down economy, we have strived to keep the event affordable for both attendees and sponsors (the primary source for event revenue). We know that speakers are a big part of why attendees are therethey want to hear what you have to say! We have a tricky balancing act to perform in order to attract quality speakers and keep speaker expenses in line with our budget. As such, we will do our best to accommodate remuneration requests. We need your help in tracking and staying within our speaker budget. As a general policy, we do not reimburse travel expenses. However, if requesting travel reimbursement, please provide the following information: From City, Airfare estimate, Rental Car estimate, Mileage estimate, Hotel (we will likely have blocks of rooms at Sheraton (http://www.sheratonmadison.com) and Clarion Suites (http://www.clarionhotel.com) for approximately $110 per night), Meal estimate, TOTAL Travel Estimate, and NOT TO EXCEED Amount.

Last Update: 1/30/2012

SPEAKER APPLICATION
Speaker Remuneration:
Additional Reimbursement:

WI BADD

Expected payment, if any: None Any additional requested reimbursement expected: None Projector and Screen

Audio/Visual Requirements:

Additional Notes / Comments

[Please attach any related information: Resume, Presentation details, Speaker Biography, Promotional Materials, etc.] Submit this application and any attachments via email to speaker@wibadd.org. Deadline for speaker applications: January 31st 2012

Last Update: 1/30/2012