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Resume for

Current at 27 August 2011

Craig Thomler
Strategic leadership Communication management Online communication


CRAIG THOMLER 31 Wearing Street, HIGGINS 2615 ACT M: 0411 780 194 H: (02) 6254 4781 E: Current position: myregion Director Department of Regional Australia, Regional Development and Local Government 4 Mort Street CIVIC ACT 2600 W: (02) 6274 7908 E:


Strategic and analytical thinker and implementer Fifteen years experience in communication across private and public sectors Online communication program development and delivery Development/implementation of cross-media communication strategies Development/management of complex, multi-faceted programs Management of the introduction and adoption of enabling technologies Strong ability to persuade and communicate with influence Providing training and mentoring to support colleagues and stakeholders implement integrated communication campaigns Building solutions through alliances, partnerships and vendor relationships Sound judgment and ability to discern and balance competing priorities Team leadership to deliver on corporate goals


Bachelor of Business (Marketing) (UTS) Diploma of Project Management

[1989 - 1991] [2008]


Recognised internationally as a leading thinker on social media and government 2.0 and regularly presents at events in Australia and overseas. Selected as one of the global Top 10 Who Are Changing the World [2010] of Politics & the Internet by PoliticsOnline and the eDemocracy Forum DOHA Australia Day Team Award Health Reform Taskforce Communications Team Gov 2.0 Taskforces Individual Gov 2.0 Innovator Award Finalist in international eDemocracy Award from PoliticsOnline The 10 Who Are Changing the World of Politics & the Internet [2010] [2009] [2009]

CSA Australia Day Team Award Exemplary Customer Service [2008] Online Communications Team Finalist in Australian eGovernment awards for Child Support Estimator [2008] CSA General Managers Team Award Meeting corporate goal [2007] Strategic Communications Team (Informed customers and community)

Resume for

Current at 27 August 2011

Craig Thomler
Current responsibilities myregion Director (EL2)
Dept of Regional Australia, Regional Development & Local Government, ACT [June 2011 February 2012] Lead team responsible for implementation and management of the website Manage development of all data, communications and operational systems for the site Provide policy advice on Government 2.0 and innovation strategy Support development of national indicators

Achievements Managed myregion National Photographic Competition, competition event and exhibition. Developed and launched myregion site. Established governance structures for site news, blogs, forums and other features. Built team to manage initiative on ongoing basis.

Founder and Chairman (part-time operational)

Northern Territory Oil / NT Oil Texas
An unlisted public oil company producing in Texas, USA.

[September 2004 Present]

Responsible for strategic corporate planning and oversight. Share responsibility for shareholder and stock broker liaison. Until September 2008, also served as Company Secretary and CFO. Achievements Built company from start-up to a producing oil company (15 producing wells, 100 well drilling program). Exit sale of Australian assets to a listed Canadian oil company at 35x acquisition cost.Oversaw distribution to shareholders and reframe of company as a North America-focused oil producer. Appointed Chairman in December 2011

Work history Online Communications Director (EL2)

Department of Health and Ageing, Canberra [February 2010 June 2011] Lead team responsible for overseeing management of the Departments 50+ websites Responsible for developing and implementing the Departments online strategy and direction Championed use of Government 2.0/social media techniques in Department communications. Achievements Developed and mentored the team managing the Departments first Facebook page, which grew in 26 weeks to over 175,000 likes. Developed and mentored the team managing the Sexually Transmitted Infection Condom Tin Design competition, a crowd-sourcing exercise involving online design, entry and voting. The competition attracted over 600 entries in four weeks and 11,000 votes in six weeks. Implemented the Departments YouTube channel, used strategically by four campaigns. Developed and implemented web badges (widgets) for H1N1 vaccination, deployed across 100+ external web sites. The capability has subsequently been reused by the department. Implemented external and internal blogging platforms for the Department, including all materials.

Health Reform Taskforce Online Communications Director (acting EL2)

Department of Health and Ageing, Canberra [August 2009 January 2010] Led integrated Communications and ICT team managing the strategic development and operations of the yourHealth consultation website in support of the 2009-2010 national health reform consultation, implementing and managing web 2.0 tools. Responsible for communication activities related to the entire consultation, including developing responses to media enquiries and materials to encourage public participation. Responsible for liaising with Ministers offices and preparing executive briefs.

Resume for

Current at 27 August 2011

Craig Thomler
Achievements Developed online engagement strategy for Department. Developed moderation and management guidelines for social media tools in site. They have been provided, adapted and deployed in more than ten other government departments. Boosted Departments Gov 2.0 credentials, receiving positive national attention for yourHealth in media, at conferences and among the Gov 2.0 community, leading to international attention, including speaking at Hong Kongs FutureGov conference. Branch awarded a Departmental Australia Day Award for the successful implementation of the overall consultation process (103 face-to-face consultation events and yourHealth website).

Online Communications Director (acting EL2)

Department of Human Services, Canberra [March August 2009]
The portfolio Department responsible for the Child Support Agency (CSA). Centrelink, Medicare and Australian Hearing. CSAs enabling services were progressively merged into Human Services starting March 2009.

Responsible for strategic direction and ongoing business management of DHS websites plus all CSA online properties including CSAonline and DHS and CSA intranets. All previous responsibilities as CSA Online Communications Director. Achievements Facilitated integration of DHS and CSA teams into a single area. Implemented CSAonline online messaging system. Supported development of a website for children of divorced parents.

Online Communications Director (acting EL2)

Child Support Agency, Canberra [January March 2009] A reclassification from the Online Communications Manager role, with the same responsibilities. Achievements (additional) Oversaw first stage integration of DHS and CSA intranets, a project managed by CSA ICT.

Online Communications Manager (EL1)

Child Support Agency, Canberra [October 2006 December 2008] Responsible for strategic direction and ongoing management of CSAs website (; intranet (C3) from July 2007; secure customer portal ( from Sept 2008. Managed Online Communications team (9 staff) in External Relations & Service Quality Branch. Defined strategic business direction for the online channel within the context of the CSA mission. Thought leader supporting agency increase use of online in external engagement. Responsible for development of Ministerial briefs, business cases, business specifications, design and content for websites, online campaigns and web channel extension projects. Achievements Development and implementation of intranet revitalisation strategy, involving user satisfaction benchmarking and tracking, usability review, site redesign, content and information architecture review, ongoing functional enhancements, resulting in 80% increase in usage over 12 months, double digit increases in staff satisfaction and greater intranet flexibility. Progressively expanded and renewed CSAs online assets in line with overall strategic goals: Supported the development and launch of the Scheme Reforms subsite, Teen and Indigenous subsites, Child Support Estimator and iterative redevelopment of CSA website and intranet Developed and implemented online media release distribution system, reducing publication times from two days to near instanteous Redeveloped 60% of CSA website content in short timeframe for Scheme Reforms launch Reinvigorated CSAonline (customer and employer secure portal). Introduced online engagement tools including an online survey system, intranet and website video, Govdex collaborative groups, stakeholder engagement wiki and online forum engagement.

Resume for

Current at 27 August 2011

Craig Thomler
Online Communications Manager
ActewAGL/TransACT/Grapevine, Canberra [Aug 2004 October 2006]
ActewAGL is a multi-utility providing electricity, gas, water and wastewater services. TransACT is a regional telecommunications provider delivering phone, internet and pay television services. Grapevine is a Canberra-based internet service provider owned by ActewAGL and TransACT.

Led strategic development and operations of all ActewAGL, TransACT and Grapevine websites. Responsible for developing and executing online and integrated marketing initiatives. Advised ActewAGL on product marketing, technology selection, strategic partnerships and acquisitions pertaining to the online area. Advised TransACT on video-on-demand, voice over IP, digital video recorder and mobile telephony partner and product selection and marketing. Achievements Developed and launched new TransACT website on budget, meeting all corporate objectives. Developed and launched Grapevine website on budget. Grew ebusiness usage by more than 25 per cent over twelve months. Led introduction of web technologies for improved delivery on organisational marketing goals.

Owner, Author and Journalist

Wordsoup, Canberra/Sydney/Melbourne [p/t Apr 1997 2004]
Private business writing for over 20 major Australian newspapers and magazines.

Authored six books including Trading Online, Produce your own website and Digital Travel. Co-authored seven commercially published books on internet-related topics. Wrote over 200 magazine and newspaper articles on IT, telecoms and internet industry topics.

eBusiness Director
inter-touch Pty Ltd, Sydney [June 2000 July 2002]
The largest provider of broadband access for business travellers within hotels outside North America.

Marketing Director, Founder

Icewrx Pty Ltd, Melbourne [Apr 1999 June 2000]
Was world leader in the development of wireless services platforms. Venture funded, the company partnered with Compaq, Macromedia, Ericsson, HP and Intel.

Product Development Manager, Founder

eMax Entertainment, Sydney [Dec 1995 Apr 1999]
An online content and community management company working with enterprises such as Warner Music and Telstra.

Channel Manager
Schwarzkopf Pty Ltd, Sydney [Aug 1993 Nov 1995]

Business Analyst
Childs Sergeant Associates, Sydney [Mar 1992 July 1993]


Available on request