Trade Union Press Work

TRADE UNION PRESS WORK
TRAINING MANUAL
CONTENTS PAGE
1. Why Trade Union Press Work............................................................. 1 2. Wire Services........................................................................................ 3 3. Newspapers.......................................................................................... 4 4. Regional Magazines............................................................................. 6 5. Radio ..................................................................................................... 8 6. Television ........................................................................................... 11 7. Using the media ................................................................................. 13 8. Starting Out ........................................................................................ 14 9. The Press release .............................................................................. 15 10. Organising Events or Press Conferences...................................... 19 11. Photographs and Captions ............................................................. 23 12. Press Packs ...................................................................................... 24 13. Interviews with the Media ................................................................ 25 14. When a Journalists rings you up. ............................................... 27 15. On-Going Press Work/Union Campaigns....................................... 28 16. The Internet and going On-line ..................................................... 30 17. IFJ Contacts...................................................................................... 33
TRADE UNION PRESS MANUAL
1. WHY TRADE UNION PRESS WORK?

The reason for carrying out press work in the trade unions is to change the publics perception about what trade unions do, and what they are for. If we look at how trade unions are seen it is usually as follows: Perceptions about Trade Unions The Public: trade unions are not viewed very sympathetically by the public - as often the only time they are mentioned in the media is when they are causing inconvenience to the general public - eg. Stopping transport running, closing banks. The Government: Many governments see trade unions as a threat or as a hindrance. Employers: also tend to see trade unions as a hindrance, and as a problem which prevents them from getting on with running their business. Because bad news is more 'newsworthy' than good news, the media itself will either ignore trade unions or they will highlight trade unions' actions, if they are dramatic enough, for example general strikes are well covered. Because the media needs news and stories all the time, the aim of trade union press work is to ensure that : issues of interest to trade unions are presented in a 'media friendly way, the trade union's point of view is put forward when a labour issue for example, a strike, is covered in the press.
The press officer has to explain the reasons behind a strike to win public support
But, however sympathetic a journalist may be about trade union issues, s/he has to be able to persuade their editor that the story should be covered. The press officer's job is to provide him/her with that ammunition, and to do so in a consistent and professional way, where possible by trained individuals .
Influencing the Media Agenda

Recently, through aggressive campaigning on issues such as child labour, the trade unions have begun to influence the topics in which the media are interested, or to see that trade union issues can be of general interest.
Trade Unions' Views of the Media Of course this distrust between the Media and the Unions isnt all one way - trade unions have been slow to realise the potential of the media for getting their message across, so the press officer will still need to convince the trade union that getting the message to the media is an important priority. So the union press officers job is to: persuade the union to take press work seriously; to insist that the press officer is consulted at the start of any campaign which the union is planning; to make sure that the General Secretary and others in the union appreciate the power of
Participants at a recent ICFTU press workshop
the press and so will be prepared to make themselves available to give press interviews or to brief the press at short notice.
Changing the Media Agenda

The World Trade Organisation and Labour Rights In December 1996, the WTO held its inaugural meeting in Singapore. The ICFTU hoped to push the issue of relating trade to labour rights, but was told that this was a non-issue. As a result of an APRO/ICFTU Conference held just before the meeting opened, which had the Head of the WTO as a speaker, the media became interested in the question of labour rights. So when the WTO Conference opened, the media raised the question of labour rights on the first day, which meant that this was one of the main items discussed during the WTO meeting.
NATIONAL AND INTERNATIONAL MEDIA

These are the media which you should be aiming at in your media work.
2. WIRE SERVICES
National Wire Services Most countries have national news agencies or 'wire services', which produce stories which are then used by the national media. If you can interest them in a story, then it has a good chance of getting in a number of newspapers as well as on the radio and possibly TV. International Wire Services Most capital cities also have international agencies which produce local stories for international networks. So, for example, a story which is filed in Singapore by Reuters, (one of the major wire services) will show up in Reuters dispatches round the world. The main international agencies are: Reuters (UK), Associated Press (US), Jiji Press and Kyodo (Japanese), Agence France Press (AFP), ANSA (Italian), EFE (Spanish), United Press International (US), Interpress Services (IPS), Deutsche Press-Agentur (Germany) TASS (CIS), Bloombergs (business/financial) The First Approaches To contact news agencies begin by looking in the phone book, or they will be listed in the media directory which most local national 'press associations' provide. How to Work with the Agencies News agencies can function as news providers to trade unionists as well as consumers of union news. Develop a good relationship with your local Reuters bureau, as they will receive news directly from the government, which the government won't give to the public. There are occasions when they can supply texts of government responses.
3. NEWSPAPERS
National Daily Newspapers In most countries some newspapers are able to report freely on events, although some may be operated, or be closely monitored by the government. However, with these papers, viewpoints that are not critical of government policy may get used. Independent Newspapers The independent newspapers may have more opportunity to report on labour issues, depending on whether or not their owners also own much of the countrys business interests. How newspapers work There are two parts of a general news team on a newspaper- the news gatherers, and those who edit it. The first hurdle is the news side, but it is then up to the subeditors to decide whether there is space for the story to go in. This explains why you may think that your story will be covered, only to find that it has been rejected by the sub-editors. It is probably best to contact the chief reporter who will then have to convince the assistant news editor, and the news editor that the story is worth considering. As well as the news desks there are the features pages such as the womans and environment pages. The features page could take opinion pieces written by your union general secretary. Trade union experience has shown that journalists working on womens desks in newspapers tend to be more modern in their ideas, and so are more sympathetic to trade unions. Examples of trade union coverage in newspapers: a) News pages b) Letters to the Editor - sometimes recycled as 'articles'. c) Women's page or 'women's column'- if the story contains details about the unions women's
A story about a union of washerwomen in Colombia gives a positive story about unions
committee, or their activities. d) Economics page - newspapers are putting stories about trade unions on the business or economics pages. g) Education pages h)What's on sections j) Arts or Cultural pages for union events. Novel Approaches by trade unions Unions have also been able to get items in other sections of the newspapers as follows: Sports pages - for union sponsored sports Classified Sections - where the union offers discounts on services as part of union membership. One union even got a comic strip in their national newspaper!
STARTING WORK
Newspapers Make sure you are familiar with all aspects of the paper, the feature pages, the news pages, the editorial pages and the letters page before you start calling up the editor/news editor. Find out on which days they have their special features - eg. books, women. Check the business sections which sometimes take stories about unions. Make a note of any journalist who might be sympathetic towards trade unions and the stories which they covered. many journalists have to work on a holiday to produce the newspaper, and so are looking for stories they can prepare beforehand. For this reason it is worth considering bringing out a story on the day after a national holiday, even if it means working on a normal 'day off'. News Desks For advance notice of an event 1) If you are sending a press release announcing your event/press conference, send it to the "Forward Planning Desk" or "News Intake Desk" a week before. This ensures that your forthcoming event is put on the news diary of the news desk, together with details of who to contact in your organisation. The forward planning desk will return to it later. 2) Ring up the forward planning desk two days before your event to check that it is noted in the diary. 3) Ring up the day beforehand or even on the day to see whether anyone will be covering it. News report 1) If you want the newspaper to write a news item about a report your union is producing send or fax this to the news desk to arrive two days before your 'release date' (ie when you want the newspaper to cover it in the paper). 2) Phone up the day before you want it in the paper to check that it has arrived. If it hasn't, fax another copy.
Set up systems before you contact the media
If you are dealing with weekly newspapers, ring up the newsdesk to find out the last day for receiving copy - it is usually on a Monday or Tuesday. The phone number for 'editorial' (which is the department you want) is usually given in the paper. Timing A good time for a newspaper story is either Monday, Wednesday and Thursday, as more people read newspapers on these days. Another possibility is to try and get a story in a newspaper the day after the weekly holiday, since
4.REGIONAL/TRADE MAGAZINES
Regional magazines These cover news and business, and are good targets for trade union stories. Approaches Compile a list of all the suitable magazines, with names of editors, specialists, etc. (the names are usually to be found on the 'Contents' pages of magazines). If they come out weekly or monthly, you need to contact them at least three days (for weekly) and two weeks (for monthly) in advance. Trade magazines Most industries have specialist trade magazines - eg. "Asia Plastics News", "Textile News". Most of the cost of each magazine is paid for by advertising, and the content is very technical, so this means that the journalists writing them are often looking for 'different' items which make these magazines more interesting.
You may have a good choice of magazines to target for your story
If you have a news item which concerns a particular industrial sector try sending details to these trade magazines. This is often an easy way of getting a short news item. Approaches Read the magazines to find out the main writers and about their deadlines for stories. If you have the time, call up any journalists whom you think appear sympathetic - ask to speak to them by name and tell them about what you will be sending them.
OTHER IDEAS FOR NEWSPAPER AND MAGAZINE COVERAGE

Letters Pages
Local Papers Letters in local newspapers nearly always get published, so send in letters about once every month - do not bombard them with letters too often. National Papers/Magazines While It is more difficult to get letters published in national than in local newspapers, it is worth trying, especially during the holiday and 'slow' seasons. Basic rules: 1) Keep letters short - maximum 250 words, (three paragraphs). 2) Try to refer to something which has just appeared in the paper. 3) Send them "to the Editor". 4) Phone up the "letters page" of the newspaper to let them know that you will be sending a letter and check their fax and e-mail number for letters. 1. In-depth interviews with people
in your organisation. If you have an interesting visitor to speak at a conference, or if one of your members has recently visited somewhere in the news, call up the features page, and ask if they would be interested in having an interview. Do not offer the same interview to a rival paper if the first newspaper agrees, but you could offer an interview to the radio or television.
Feature Pages
Features are another way of getting coverage in newspapers which will not cover trade unionrelated news stories. Here are some suggestions on getting coverage in the features section of the newspaper.
2. Some newspapers accept written articles from outsiders. This would be a way to get an article in from your General Secretary, on a particularly topical issue. Such an article would not necessarily have to be written by the union official. It could be prepared for his/her approval by the press officer or someone else in the organisation.
5.RADIO
Radio is an important medium, particularly in countries which have a large rural population, because of the huge area it can reach. In most developing countries it has a large audience. Try and get coverage on it. If news programmes prove difficult, try stories which are noncontroversial. Thus general topics about the position of women who are active in 'welfare' aspects of their union as well as raising a family single-handed, could raise the profile of women workers, while not being seen as controversial. 'Talk-Back Radio' Talk-radio or radio phone-in programmes, are one of the liveliest forums of public debate, in a number of countries. Listen to the radio phone-ins in your country, and gauge where it would be possible to phone in with a comment which is relevant to trade unions. While political issues may be 'off-limits', it should be possible to phone in with a carefully thought-out comment which would make it on to the air. Some programmes don't require callers to identify themselves fully on the phone so you can speak anonymously. Independent Radio Stations 1) In some countries there are independent radio stations which unions could contact to get coverage.
2) Link up with local NGOs to set up radio stations, and do short broadcasts. Is there an NGO or another organisation which you could link up with in this way? 3) Persuade local radio stations to let you do weekly radio spots free of charge, and if this is not possible, be prepared to buy air time. 4. Some unions may be able to set up stations on their own - as one union did in the United States. International Radio Stations Many countries have BBC World Service Radio correspondents. Contact them and try to interest them in your event, or in the general topics concerning workers in your country, or a specialised topic such as 'export processing zones'. Talk Back Radio At the seminars we held, many of the participants talked about how popular Talk Back radio was. Because it is also a new medium it may be easier to get coverage on it than on more traditional news broadcasts. Starting Work Listen to it. Radio editors are very annoyed by people who contact 8
TRADE UNION PRESS MANUAL them to get items on programmes which they have never listened to. Make a note of the times at which the news programmes go out (weekday and weekend) and listen to the radio for other programmes which might cover union stories. If you want to contact radio stations by phone, the telephone directory should include a general number. News Desks Advance Notice of an event As was mentioned in the section on newspapers, send the press release to the "Forward Planning Desk" or "News Intake Desk" in the news section, a week before, to ensure that it is put on the news diary together with details of who to contact in your organisation. Follow this with your phone calls to check it is in the diary, and to see whether anyone will be covering it.
9 If you are involved in a local issue, and you feel that your point of view is not being given fair coverage, call a radio station which you think might be sympathetic, and ask to speak to 'the news editor' or 'the programme organiser'. Ask if they are interested in receiving a feature which you will prepare. Find out who to send it to, and the deadline. Write the piece out in text form first and then allow the reader to practise reading it before recording it. The piece should be 5 minutes maximum- (about 20 lines of text) Get someone outside the union to read it, to make sure that it is clear to ordinary listeners. Include a contact number and address with the cassette you send to the radio station, - if security allows this - so that you can be contacted. Call the following day to check that it has arrived Radio Phone-ins As mentioned above, talk-radio or radio phone-ins are a growing area of radio programming. Because the caller does not always have to identify themselves, this means that people can speak more freely. When you have identified a suitable talk-radio programme, phone the number given at the beginning of the programme, to say that you want to make a comment on the air. The station producer will then take your name and phone number and you will be called back during the programme. When you are called, have your comment or question written down,
OTHER RADIO
APPROACHES
TO
Preparing your own features This is not as difficult as it might seem, as you do not need thousands of pounds/dollars' worth of hi-tech equipment. Often a decent 'Walkman' gives good enough quality to be used on a local station.
TRADE UNION PRESS MANUAL and ready by the phone, but do not read from a text in too obvious a
10 way, as the presenter will realise this, and cut you off. Encourage other members of the union to listen to phone-in programmes to see where you could get your views known, and ask them to phone in. Christian radio stations Some unions have had success in getting coverage on Christian radio stations.
Radio station in Indonesia
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6. TELEVISION
Television is often the most popular media for transmitting news and information in urban areas. It deals in pictures and images, so approach them if you have something visual which they can cover.
National TV News Programmes If you organise a news conference, and a Government Minister is invited, this will help you to get coverage, particularly as many of the national TV stations have close contacts with the government. Most news programmes also include 'soft' stories, such as the opening of orphanages, or animal sanctuaries, in order to give balance. Topics such as 'helping hand' projects (crches, etc.) which unions have set up to help their workers could make it onto TV. International News channels Because in many countries in Asia it is possible to receive foreign TV channels by satellite, eg. BBC World, CNN, these stations are not subject to the same censorship as domestically produced programmes.
For some reports, the ICFTU has started to provide "news clips" on video, in the correct format for TV channels in your region. Please ask the ICFTU press department for more information about this. Television works with images and with personalities, so in order to get coverage on television news 1) Organise an interesting-looking event which can be filmed, 2) Ask someone who is very wellknown to your event, 3) Film the event yourself. Good images Big Banners/Photos/{Placards Use Humour - eg. masks Keep the Picket/Demonstration Moving and Lively: Another suggestion is to keep a union picket moving, and have people singing. This more clearly shows the number of people involved in the activity, as well as making it more attractive. NGOs are particularly creative in thinking of good visual events, so it is worth while noting the sort of events or pickets which they have organised. All these ideas, are of course dependent on the conditions within a country in terms of organising protests, marches or pickets. 11
STARTING WORK In order to get television coverage you have to provide events which can be filmed by TV cameras colourful demonstrations, unusual speakers, etc.
12 time, so with these stations, timing is not as important.
Dressing Up the Issues Recent union protests have involved trade unionists dressing up as cats - to illustrate 'fat cats' making money from companies, Recently one union used a huge model of one of the first union organisers in their country which they took with them on demonstrations which attracted considerable media interest. Timing Most local news programmes are broadcast at lunch time, and in the early evening (major bulletins), so if you want television coverage, organise your event either at 11am, or at 2.30. International TV channels, eg. CNN, BBC World TV and the 'wire networks' like Associated Press TV, Reuters TV and World Television News will record at any
Who to inform about your activity. Once again, send you notification/press release to the 'News planning - Home News" desks at the television stations, so that your event is put in the office diary. Follow this up with a phone call. Filming the Event Yourself Depending on your budget, it is possible to film your event on an ordinary video camera (camcorder), and either give the tape direct to TV stations or get it adapted for a professional standard, and send it to the television news channels.
OTHER METHODS OF GETTING THE MESSAGE ACROSS

WORD OF MOUTH One union in the Pacific tells of the system they used of explaining the uses of trade unionism to a population which was 80% rural and 20% urban. Because the rural population did not have access to newspapers or TV, they decided to return to the traditional way of putting their message across. They spent six months travelling from village to village in the islands "talking union" as they described it. Each time they visited a new place they asked permission from the village chief, and provided they were accepted then talked to the villagers about the reason for having trade unions. As a result they were able to rebuild the union, and are now accepted by the government in development discussions.
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7. USING THE MEDIA

The media is looking for news stories - use them. Unfortunately because of previous negative coverage many unions refuse to speak to the press or to return phone calls. THIS IS A WASTED OPPORTUNITY. Trade union press efforts which are simply geared towards publicising the latest thoughts of the union's General Secretary are not likely to be successful in the long-term. 2) Present your demands as working to create a caring society - all governments say that this is what they want. 3) Relate issues to national concerns 4) Focus on women - eg. Involving more women in the production process 5) Children - eg. Improving facilities for child care - bring in workers children to the press conference or to other events.
CREATING EMPATHY
Presenting stories in a more sympathetic way Trade unions need to present their stories in a positive way, or to package issues so that they becoming interesting news. Here are some examples of the way in which stories can be changed to present a positive image of union demands. One major way to create public sympathy with your cause is to raise public concern about the issue. Negative view Higher wages Positive View Help raise standard of living Improve health public
Child labour is an item to which the media will give good coverage
'DIFFICULT TOPICS
There are some topics where the media is unlikely to be sympathetic to your cause - eg. public transport or hospital strikes. Explain the union viewpoint to the media, although they may not agree, particularly if they have links to the organisation with which you are in dispute. Often a strike is provoked by management. When a dispute begins, don't refuse to talk to the press, issue a press release including facts and figures from your viewpoint, and offer the media an interview with your General Secretary.
Demands for health and safety
Other suggestions 1) turn the story into a human interest story - this is why stories on child labour catch peoples imagination.
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8 STARTING OUT
GOING TO SEE THE MEDIA FOR THE FIRST TIME
If you have not had any previous contact with the local media, try one of the following: 1) Prepare a short background document about the union activities, and send this to the editors of all the newspapers, together with details of union membership, current campaigns, details on the General Secretary, and any other small promotional materials - diaries, book marks (not clothes). Include important contact names, together with office and home phone numbers. Ring up the following week to check that it has gone to the Editor, or that it has been passed to the correct person. When you are passed to the correct person, make a note of their name and direct line. 2) Ask for a meeting with the news editor. Write to or call up the news editor to arrange a meeting to introduce yourself and your union. Suggest you could meet socially after work, or ask to have a short meeting in the newspaper office. Do not call up after 3pm, as most newspapers are up against a deadline in the afternoon. Suggest a mid-morning meeting for the same reason, and for a weekly newspaper suggest Thursday or Friday. 3) Invite journalists to meet your General Secretary Arrange for a few specially selected newspaper editors to meet the General Secretary either over lunch/drink in a cafe or hotel after work If you are inviting a number of journalists also invite the most senior members of the union or union centre so that there are a number of people to talk to journalists. Make sure that the press officer attends the meal/meeting, and that there are press packs plus the union's promotional products. 4) The International Federation of Journalists (IFJ) We are appending a list of the IFJ member organisations If you are trying to find a sympathetic contact in the local media, contact the IFJ affiliate in your own country for help.
ORGANISE SYSTEMS
Set up a card file system, or a data base with the name of the newspaper, radio or television station, address, phone number, fax, e-mail, and information on deadlines that reporters need to meet. In your list include alternative newspapers, labour, student, NGO newsletters or newspapers. Every time you encounter someone helpful, insert their name. In this way you will establish a contacts list. Finally.... Establish personal contact with journalists where possible. Do not expect that journalists will cover every story, but at least ensure that
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TRADE UNION PRESS MANUAL you are approaching the correct
15 person in each media outlet.
9. THE PRESS RELEASE

TWO MYTHS DISPELLED Myth One - Everything is now done by e-mail/the Internet Despite the meteoric rise of the internet, and of e-mail, journalists still use a press release as their main written source of material. Myth Two - You need to be a trained journalist You do not have to be a trained journalist to write a press release. Provided it is clearly written and well presented that is enough. want to come to that part. Of the event 10 BASIC RULES OF WRITING A PRESS RELEASE 1) Use your organisations headed paper, so the journalist knows immediately who it is from. 2) Put the name and contact number at the top and bottom, with office/ home telephone numbers. 3) Typed and double-spaced. 4) No longer than 2 pages/10 paragraphs at the maximum. 5) Keep the paragraphs short, seven lines maximum. Break up long sentences, 6) Date the press release. If sending it some days in advance "embargo" the information, which means that journalists will (usually) not publish it before that date. 7. Put "Embargoed until....." on the press release. If the information can be used immediately, put "For immediate release....." together with the date. 8) Underline the heading, and put it in CAPITALS. Make it interesting or humorous. 9) Put the main facts in the first paragraph. 10) Include a comment from a 'Spokesperson' - usually your General Secretary. This gives the story a more personal feel. But remember... Preparing a press release about an event/something isn't always the best way of telling the media. Sometimes it may be better to ring up someone you know in the media and to tell them over the phone. 15
FUNCTION OF A PRESS RELEASE A press release can. a) Give advance notice of an event. b) Provide a report of an event. c) Announce new campaigns or provide progress reports. d) Give general background information. e) Give details of union reports. What to Include The most normal structure of the press release is the "5 Ws". What is happening Who is doing it Where is it happening When is it happening Why is it happening
Photocalls Give the media a 'picture'. State clearly on your press release when the photocall will be, as some branches of the media will only
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SAMPLE PRESS RELEASE It is clearly presented with phone numbers of contacts clearly displayed. It is easily readable, as it is typed in double spacing.
Perry Lee, Press Officer, at 68 2 2214 (wk) 68 2 2289 (eve) 2. 3. For release: Nov. 9 1996 PRESS RELEASE UME complaint to ILO about threats to mine workers International
1 Name and address of contact at the top and the bottom, with both day and evening telephone numbers. 2. 3. 4. Press release is clearly dated. Put the words "Press Release" at the top of the paper. Clear heading so that journalists know at once what the press release will be about.
4.
5 The Union of Mining Executives has made a formal complaint to the Labour Office about continual harassment of Hong San Dang, the union organiser
In a letter sent to the ILO in Geneva, the UME said that Hong San Dang had been threatened on at least three occasions, the last one on November 7, and that last week his son also received warnings from unidentified men who had waited at the school gates. 6. During the last year Hong San Dang has been leading a union delegation, which is negotiating for better wages and conditions with the United Mining Company, which owns the mines. He and other members of the union have been stopped from carrying out their work, and have been threatened with redundancy if they continue to press for their demands. 7. "It is time to let the United Mining Company know that this cannot go on", said Wasi Li., UME General Secretary. "This is a serious complaint, and we know that the international community is behind us", he went on. 8. Note: The UME will be holding a vigil outside the United Mining Company headquarters at 63 Senosa St from 6pm every evening beginning this evening, November 9. 1. For further information, please contact: Perry Lee, Press Officer, at 65 2 2214 (wk) 65 2 2289 (eve)
5. All the vital pieces of information about date, time, place, who is involved, and what the main story is, are covered in the first paragraph, with a short explanation about 'why'. The second paragraph gives all the main information, so that journalists can get a quick idea of what it's about without having to read all the way through. 6. Rest of press release gives more detailed information.
7. A "quote" from someone significant within the union is included as often journalists like to have a comment, to give the story more life.
8.
Date. Time and Place of Event clearly repeated at the bottom
1. Repeat contact number, name, etc.
UNION HEADED PAPER
1.
For further information, please contact:
TRADE UNION PRESS MANUAL WHO TO SEND IT TO If you do not have the name of a particular journalist, send it to the news desk, or one of the other specialist desks - eg. women, business. Also send a copy to the news editor, to avoid missing a journalist who has gone on holiday/is away from the office.
18 office so that they are launched on the same day. News event If you are sending out a news release which is reporting on an event which is taking place, send it out early in the day, or at the latest early afternoon in order to catch deadlines. The best time is obviously the morning, as this gives the reporter who receives it time to discuss it with the editor. The worst time to send it out is 4/5pm, as most pages in newspapers have been filled by then. However, if you are sending a press release to the news agencies like Reuters or Agence France Press, then you can send it any time, as they work 24 hours a day.
TIMING OF DISPATCHING PRESS RELEASES Public Events Send it to the media two or three weeks in advance, so that they can include it in their list of events, etc. Events organised for the media Send it at least 3 days in advance if you are telling the media about a press conference/campaigning event, so that there is time for it to be put in the newspapers/TV/radio diary. New Reports The best news days are considered to be Mondays, Wednesdays or Thursdays, so launch your report on any of these days. Send these out with a press release a week in advance. If you are only sending out a press release, you can fax or e-mail it two days in advance of the publication date. If you want to publicise relevant ICFTU reports - eg. Annual Survey of Trade Union Rights Violations try and co-ordinate with either the regional office or the Brussels
An action which makes a good picture story
FOLLOWING UP THE PRESS RELEASE Phone the media outlet the day after it should have arrived to check. If they have not received the press release, take their fax number and send them another copy.
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TRADE UNION PRESS MANUAL If a journalist is not interested, try and find out why - the information arrived too late, Friday is a bad day to organise events, etc., so you can correct this the next time. Remember journalists deadlines print journalists on newspapers usually have to complete their stories by about 5 p.m., so do not ring them late in the afternoons. Journalists who work on wire services do not have closing deadlines. Insist that you talk to the journalist concerned to check they have received your press release, rather than an assistant or secretary. Journalists are rarely rude when you ring up, provided that you do not phone just before the newspaper goes to press, or the radio station is just going on air. They need convincing that your story is a good one, so that they can convince their editor to give them space/airtime. Prepare a "Chase Grid" like the one we have appended at the end of this manual to help you to follow
19 up your press releases in a coordinated way.
Giving Exclusives On some occasions you may decide that it is better to give your 'story' to one journalist with whom you are on good terms, rather than issue a press release to all the media. This is termed 'giving an exclusive' Advantages: There may be one important paper where you would like to get the story placed, and journalists are more likely to use it if other papers don't have it. It helps you to build up a relationship with that journalist. Disadvantages: It may happen that you give the story to one journalist, and then they don't use it, in which case you have lost the possibility of getting coverage elsewhere.
ALWAYS THANK THE JOURNALISTS WHO COVER YOUR STORY Every body likes to be appreciated, and to be thanked for what they have done. So one of the golden rules about press work is ALWAYS THANK THE JOURNALIST. A very successful campaigner once said that his secret was to always call up journalists who covered his story, whether in the papers, radio, TV or news agencies and thanked them profusely. He used to get fantastic press coverage.
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10. ORGANISING EVENTS OR PRESS CONFERENCES

PRESS CONFERENCES
In most organisations, including union organisations, when those in charge think of press work, they think of press conferences, with the idea that journalists will turn up in coachloads to cover the event. Unfortunately, it rarely works like this, and it is often the case that there will be more people from the organisation then from the press. If you are doubtful about whether the press conference is likely to draw the press, call up a sympathetic journalist and ask them for their frank advice - would they be prepared to come to your union headquarters (which is normally where press conferences are held) to cover the event? If it appears that there are not enough journalists interested, tell people in the organisation, and scrap the press conference. If you are still obliged to go ahead with it, warn those in charge about the possibility of a small turn-out, and also try and move the venue to near where journalists usually congregate, or work. Lead up to the event You must 'chase up' the media to encourage them to come. This is usually done one/two days before the event. Phone up "forward planning" at the newspaper/radio/TV station to find out if someone will be covering your event, or writing up your report/preparing a story for the news media. If a TV station sounds interested, but the timing means that they cannot cover the event, e.g. during the weekend, arrange a separate photo session or a 'rehearsal' for them beforehand.
Alerting the press with a press release In order to maximise coverage keep your press release short and clearly state time, place, speakers, subject matter, contact person and their phone number. Follow the normal checking procedure: call news agencies to check that the conference is included in their date book, and ask them to include it if it isn't. Mention something interesting about the event over the phone. Refax a copy of the press release/invitation. Where to conference hold your press
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TRADE UNION PRESS MANUAL If you cannot get the journalists to come to you, go to the journalists, ie. Arrange to hold the press conference in a room near where the journalists hang out - near the national press centre, or near the office of the major newspaper, or press agency. Be realistic about how many journalists are likely to turn up, and book a room which would accommodate that number of people. It is always better to book a room which is too small, and have a number of journalists standing, than have a room which is a quarter full. If you feel that you may get TV cameras/ freelance photographers make sure that they are allowed in. There are occasionally places, eg. government buildings, where cameras are not allowed in for security reasons. Timing The best time for a news conference/event is in the morning at 11am. The story can appear in the evening paper or the following morning, and on the evening TV channels. Do not hold a news conference before 10am, or after 3pm, or at the weekend, unless it is unavoidable. Only arrange evening events if you can offer hospitality. Refreshments Offer refreshments, like tea/coffee during the press conference. Offer a meal afterwards to journalists who attend - a good way of offering hospitality to journalists,
21 and gives you the opportunity to get to know them better.
Attendance Invite some of your friends and supporters along as well as the press to make up the numbers. An alternative is to organise a 'press briefing'. This is a slightly more informal set up where your speaker or General Secretary sits at a table with journalists who take notes. The situation is more relaxed and it does not matter if not many journalists turn up. The platform Keep your speakers down to three, and make sure that there is at least
one woman included. Try and get an interesting mix of people, if possible, someone with a story to tell.. Briefing the Speakers beforehand It is essential that you discuss the
Do not have too many people on the platform if possible
format of the press conference with the speakers beforehand. If there is more than one speaker, sort out the order in which they will speak the day before.
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TRADE UNION PRESS MANUAL If one of the speakers is the union's General Secretary, make sure that s/he is briefed. Speakers should speak for 10 minutes at the maximum.
22 1) Make it photogenic, so bring in banners, displays, paper dragons, etc, which will make a good photograph. 2) Children also create good
Countdown to an Event
Check list (D = Day before event) D - 21 Check list of contacts in the media, to see if any of them should be alerted to event before arrival of news release D -14 Send out press release D - 7 Arrange for a photographer to be at the event, and check that they can develop photographs quickly. Having your own photographer also helps your morale if the press dont show up. D - 5 Send out reminder to press. D - 4 If you are intending to show any slides, or overheads, check that there will be a projector, and a screen, and that it is working. D - 4 If you are intending to show any video material, ensure that there is a video player, and you know how it works. D - 3 Visit venue to get a feel of the place. Do a 'walk through' for press. Check details about TV cameras and organise a separate room to hold interviews if possible. If the venue is outside, arrange somewhere for photographers to take photographs, and make sure that your union's logo is included as a backdrop. D - 2 Prepare press packs. Prepare a new press release. If this isn't possible, take the original one to the event so that press will have all the details of speakers, plus reasons for event. D - 1 Follow-up calls to the media (Have they received the release? Are they planning to attend?) Prepare a press release to send out after the event, giving the result, important things which were said, decisions taken. pictures - so use them wherever you can! 3) Important people create events Ask all the speakers to arrive 15 if you invite government ministers minutes before the press as one of your speakers/ or attends conference so that all the speakers an event, they will bring photocan meet each other, and also graphers with them. They will also confirm the order of speaking, have their own publicity machines interpretation, etc. which will be used to get coverage. Let them help you with this! Create an event from your press conference There are two ways to make your press conference into an event which people want to cover.
At the Event
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TRADE UNION PRESS MANUAL Set up a signing-in table for the press, together with press releases, and press packs. Ensure the organisations banner/ symbol is on show, so your organisation is immediately recognisable to readers/viewers. The normal format of a press conference is Part 1: presentation of topic by one or two people - do not allow long speeches (20 minutes), Part 2: questions from journalists (20 minutes maximum). Show any video material between parts 1 and 2. The press officer must be on hand to deal with the media. It is extremely annoying for journalists who turn up to an event to find that they are passed on from one person to another. Always approach anyone who looks as if they are from the media to ensure that they know what is happening.
23 may annoy or even lose some people who arrive on time. Make sure that you are well-briefed on the subject, in case you are called on to answer questions from the press, or to give interviews. Talk to photographers about the sort of photographs which they need, and if necessary set up special photographic scenes. Expect to arrange short interviews after the main press conference/ event between the main speakers and the press .
After the Event

If the press has not come, don't give up. 1) Write a short report of the event, and give a summary of points raised (if it was a press conference) Include a quote from one of the speakers at the press conference. Fax, or e-mail it through to the main newspapers. 2) Call up radio stations that could not make the event. Sometimes they will record you over the phone. 3) Check the media coverage the day after, and phone up and thank the media who did a good job of covering the event. 4) If there was something wrong with the coverage (ie. a mistake, unfounded criticism) call them up, and try and get a right of reply, correction or an apology. 5) If your event does get covered, paste your clippings onto the 23
Make sure there is someone on hand to brief journalists
Let the journalists know that you have hired a photographer, so that you can send them photographs if required. Only delay the start for 5 minutes (maximum) even if all the media haven't arrived, as otherwise you
TRADE UNION PRESS MANUAL newspaper clippings board, so that all staff members (including your General Secretary) can see them.
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11. PHOTOGRAPHS AND CAPTIONS

Photographs can be an excellent way of getting an issue covered. It is said that a photograph is worth three times an article for getting people to know about something.
A clever photograph can sometimes make the point better than an article
Getting photographs in the newspapers 1) If a newspaper says they do not have enough staff to cover your event ask whether they would accept a written report from you, or a photograph with a short caption. 2) Some magazines may ask for photographs which they can use in later reports. 3) Check whether newspapers and magazines would prefer colour or black and white prints or colour transparencies.
4) Develop the photographs and send them to papers which have expressed an interest with a two line caption. Many people make the mistake of putting captions which are ten lines long! Do not do this. The caption should explain: who is in the photograph, why, where what they are doing. Always ensure that your own photographs include the name/ symbol of your union.
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12.PRESS PACKS
It is useful to prepare a "Press pack" for a press conference. This can also be given to journalists who phone up afterwards or for subsequent visits to the media about the topic. Contents a) Press release publications/campaign launch. b) Relevant publications. c) Speeches of participants (if available). "Press Pack - Name of Union....... Name of campaign. d) Details of speakers, photographs (if available). plus
e) Background leaflet about the organisation. Presentation - very important. Either in a file produced by your organisation with the name/emblem on, or use a clear plastic folder with a sticker on the front saying:
for
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13. INTERVIEWS WITH THE MEDIA

4) Will it be at the studio, at your home, or over the phone ? Usually radio stations want you to go to their studios, but if this is not possible for you, ask if you can do it over the phone instead. 5) Recorded or live? If your interviewee (including you) is nervous, you can ask to prerecord the interview. This means that if you are not happy with any of the questions, you can stop and redo it. This is a perfectly normal procedure. 6) Will it be a straightforward interview, or will it be a debate with someone else in the studio? 7) What are the questions? Once you have sorted out these points, arrange a time for the interview. Always take the person's name and phone number.
Giving interviews is probably one of the aspects of press work which people find most intimidating, but it is a vital means of getting your message across to a wide audience, so it is important that it is done well.
Who Gives the Interview? Usually your General Secretary or the Deputy General Secretary will sgive the interviews. If they are unsure about giving interviews, there are organisations which offer media training to help people to present themselves and what they want to say in a media friendly, way. If the press officer gives interviews in your union, and you are nervous, there are a preparations which you can make so that the interview itself will not seem so daunting. Preparation If you are asked to do an interview ask: 1) Do they want a particular person, or will any good speaker do? 2) What is the programme, what is its audience, eg. workers, families, women, young people? 3) How long will the interview last?
Before the interview 1) Prepare yourself well - Make notes on the answers to the questions you have been told you will be asked although be prepared for other questions as well. Use a highlighter to emphasise the points you want to stress, so you can pick them out during the interview. 2) If time, do a practice interview with a colleague or friend, and discuss it as you go along - you probably know more than you realise. 3) If the interview is at a studio and you are nervous, take a friend/colleague with you.
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TRADE UNION PRESS MANUAL 4) Have two or three concrete examples - people, countries, events which will illustrate what you are referring to. This makes the interview more interesting. 5) Look at the day's papers/listen to the news before giving the interview to see if something which you are referring to is mentioned. 6) A common problems is to speak too fast through nervousness, so try and take deep breaths before speaking, or just slow down your speech. For Television Interviews 7) Look in the mirror before you go on to check your appearance. 8) Avoid clothes with distracting patterns, avoid large jewellery. 9) Look reasonably smart - your 'opponents' will!
28 4) You will probably be asked five questions at the most. 5) Your audience probably won't know much about the subject (although the interviewer might), so your answers shouldn't be too detailed or too technical, unless you are asked questions which require those sorts of answers. 6) You can repeat the same information in more than one answer. 7) If you don't know the answer to a question, try and answer with a related point 8) If you are asked directly about something you don't know, say so. 9) If you make a mistake in a prerecorded interview, ask to do it again. If you make a factual mistake in a live interview, just keep on going. It can be rectified later. 10) Project yourself as a reasonable person with a reasonable demand. Do not let yourself take offence at anything which is said to get you to react. Do not get defensive or argumentative.
During Interview
the
1) You will probably have two/three minutes if the interview is live, so you must get your point across at the beginning. 2) Try and make your first answer the summary - eg. Our union is asking that .... 3) Each answer you give should last about 35 seconds - a much longer time than you realise. Don't answer in monosyllables - yes, no, etc.
The most commonly asked questions

1) Why are you doing this? 2. What is the main theme of your report? 3) What has happened so far, and is it serious? 4) Who is being affected? 5) What do you want to happen, and is it likely? 6) What will you do next? 28
TRADE UNION PRESS MANUAL 7) How do you react to the opposing view that.......?
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14. WHEN A JOURNALIST RINGS YOU UP....

Once a journalist has got your phone number, you will be phoned up to comment on events. Always react positively to this, as if you don't return phone calls you will not be called again. Do not comment on the work of other organisations, unless you are absolutely sure that what the journalists tells you about them is true - ie. don't react to questions about what you think of a statement made by them, unless you have seen the statement. When a journalist phones, check whether they are interviewing you from the moment they ring up, or are simply asking for some information. Assume that anything you say after the "interview proper" will also be treated as the interview. Unless you know a journalist very well, it is unwise to believe that everything you say should be treated as "off the record" will be treated as such. Do not say anything which you wouldn't want quoted, as it is difficult to withdraw comments afterwards. Don't let a reporter put words into your mouth. S/he might say "Would you agree that.... and then go on to ask you a detailed question. If you say "Yes" the question can be reported back as a statement from you. It is accepted practice to interview people in this way. Some answerphones have a "save" button so you can record your conversation if you wish to check up on what you said later.
On or Off the Record? Never say things which you would not want printed, prefacing them with.....This is Off the Record. Always assume that everything you say will be counted by the journalist as on the record unless the journalist is a close friend.
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15. ON GOING PRESS WORK/UNION CAMPAIGNS

GET THE PRESS OFFICER INVOLVED AT THE BEGINNING OF CAMPAIGNS -THE PERSON DOING THE PUBLICITY/PRESS WORK MUST BE INVOLVED IN THE EARLY DISCUSSIONS. Press work and media coverage are the major aspect of most public campaigns. If the media do not cover a campaign, then it cannot be called a campaign. Press officers should be involved in all discussions about campaigning and should have a key role. Getting public support through press and publicity work is the life blood of campaigns, and getting positive media coverage is the way to achieve it. Non-governmental organisations have been very successful in getting their message across through imaginative campaigning and trade unionists can learn from their tactics. The UK Labour Party Campaign for the General Election The Labour Partys media work during the 1997 General Election made a huge difference to their landslide victory. Media work used a combination of positive and negative news stories. The positive side were picture stories, usually featuring leader Tony Blair, and (sometimes) his family, and the negative side (ie. rebuttal of opponents arguments) was provided by a special unit of policy makers. Clever campaigning is a mixture of positive and negative elements. 31
PLANNING STRATEGY CAMPAIGN
A MEDIA FOR A
When your union is organising a campaign which is likely to be carried out over a few months, it sometimes helps to draw up a strategy of what you want to achieve and how you will plan your press activities to go with this. Try and keep your campaign in the media. Draw up a list of the aims which your campaign wants to achieve, and list the ways in which press and publicity work could help to achieve this. List the various tools which you have to achieve these ends.
A good photostory can keep up press interest in your campaign
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Example of a Media campaign

Aim: to get management to agree to negotiate over wages in microchip industry Materials: Workers prepared to speak about the hardships they face because of their low wages Facts assembled by union research department about cost of living rises. Topical Events: Visit by World Bank to negotiate loan to your country Timing: Plan to start your campaign on the eve of the visit by the World Bank Contacts in the Media: Do you have any contacts in the media - someone you went to school/college with? A friend or relative? On the sports field? Could you arrange for a journalist to meet your General Secretary for lunch? Press release: Prepare a press release and Report on workers pay to be sent out to the media a week before the World Bank visit to give them time to read your report and schedule in your press conference. Press Conference: Schedule a press conference for the day before the visit. Present your 'witnesses' who will describe how cuts in wages/TU rights have affected them. How are negotiations going with the management after your initial publicity? If they are going well - let the media know by sending out a press update. This will also please the management. If they are not getting anywhere think of a stunt to get your photograph in the media - If you are having a picket, think of some way to make it interesting eg. trade unionists in the agricultural sector have used animals. Write letters to the newspapers Keep up media interest in your campaign by sending a letter or a short article signed by your General Secretary.
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16. THE INTERNET AND GOING ON-LINE

The Internet is a world-wide network linking computers round the world through telephone lines. To have access to it, your union needs a telephone line, a computer, a modem, which translates your messages from your computer into a form which can be sent down a phone line, and then retranslates it on the recipients computer, a browser which is a piece of software which allows your computer to connect to other computers, an Internet Service Provider which will provide you with access to the Internet. Trade unions are mostly likely to use two aspects of the Internet: 1) Electronic - Mail, 2) World Wide Web - many unions have their own home page.
certainly save time, you need to make sure that journalists regularly read all the contents of their mail boxes otherwise you will be wasting your time. If you intend to send some of your press releases in this way, it is simply a case of grouping journalists together in one mailing list so that all the press releases can be sent simultaneously, rather than individually. Bulletin Boards - ICFTU OnLine A number of trade unions have set up bulletin boards on which they regularly publish news about their activities. For example the ICFTU has an Online service, which is updated every day with news about trade union activities.
Electronic (or E)-Mail

Electronic Mail allows people to send and receive messages on their computers, whether between computers in an office, or between computers in different countries. These messages can be sent to hundreds of people at the same time. Sending Press Releases via EMail Union press officers can use Email to transmit their press releases to journalists, if they have their e-mail address. While this will
World Wide Web - Union Home Pages/Web Sites

The World Wide Web (www) is a form of electronic publishing, and Web Sites are like magazines which are published regularly, and many unions and international trade secretariats have set up web sites. Web sites usually begin with a Home Page which is like the contents page of a magazine, since
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TRADE UNION PRESS MANUAL it tells you what you will find on the Web Site. Each item on the home page is linked to the fuller item which can be found on the site. If you plan to set up a web page, or already have one, the most important item is to make sure that it is regularly updated. People who
34 visit your site, and then find that many items featured on your home (contents) page are Under Construction or have not been updated recently, will not bother to visit your site again.
Some interesting uses of Web Sites

A number of organisations have used web sites to publicise their cause extremely successfully. Korean Trade Unions: During the protests in South Korea at the beginning of 1997, the trade unions had their own web page, which was updated each day which gave their account (as opposed to the medias or the government). This was a very good way of getting their views out as it could be accessed by millions of people. Using the Internet in this way also gave a sign to the world that unions were innovative, and were not dinosaurs, fighting against change. This was precisely one of the governments complaints about them. Using the Internet ICEM: In Summer 1996, the ICEM (International Federation of Chemical, Energy, Mine and General Workers Union) sent out a request to all its affiliates on behalf of the US-based United Steelworkers of America to send a message of complaint to the Bridgestone/Firestone management in Japan because of their treatment of workers in the US who were on strike and had been permanently replaced. This was possibly the worlds first example of an internet protest to management. More recently, the ICEM have used their website for their Non-payment of wages in Russia Campaign, under the title "If you want to picket, click it". ICFTU: The ICFTU has recently started putting campaigns on its Web site, and this includes giving people who visit the site the opportunity to write protests about violations of trade union rights. Convention 87 Campaign: During 1998 it will use its Web Site to disseminate information about its campaign linked to the 50th anniversary of ILO Convention 87 on the right to organise.
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CHASE GRID
Name/media John Smith BBC Radio Phone no 65 221 3456 Fax number 65 221 4563 Action Talk to GS about interview
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17. LIST OF MEMBER UNIONS OF THE INTERNATIONAL

FEDERATION OF JOURNALISTS
Albania Association of Professional Journalists of Albania Rr. Beqir Luga 25, Tirane Tel: 355 42 236 72 Fax/E-Mail: 355 42 29 800 Contact: Genc Tirana, Filip Cakuli Lidhja e Gazelareve te Shqiperise League of Albanian Journalists Bulevardi deshmoret e Kombit (Prane Zerit te Rinise) Tirana Tel/Fax: 355 42 285 63 Contact: Ylli Rakipi -----------------------------------------Algeria Association des journalistes algriens Maison de la Presse Tahar Djaoun 1, Bachi Attar Alger Tel/fax: 213 2 659 470 Tel/fax: 213 2 688 589 Contact: Ahmet Toumiat ------------------------------------------Argentina FATPREN - Federacin Argentina de Trabajadores de Prensa Solis 1164 1078 Buenos Aires Tel: 54 1 260 619/262.938 Fax:54 1 305 196 E-Mail: fatpren@mail.interserver.com.ar Contact: Jos Insauralde ---------------------------------------------Republic of Armenia Union of Armenias Journalists 3a Pushkin Str. Erevan 375010 Tel: 37 42 56 12.76 Fax: 37 42 52 29 05 Contact: Astghik Arsen Gevorkian ----------------------------------------------Australia Media and Entertainment Arts Alliance 245 Chalmers Street Redfern 2016 Tel: 61 29 333 09 99 Fax: 61 29 333 09 33 E-Mail: MEAA@Alliance.AUST.COM Contact: Christopher Warren ------------------------------------------------Austria KMFB-Sektion Journalisten, Oesterreichische Journalisten Gewerkschaft Bankgasse, 8 A - 1010 Wien Tel: 43 1 533 14 02/533 63 98 Fax: 43 1 533 43.55 E-Mail:internet: http://www.oegb.or.at/kmfb Contact: Alexander Baratsits-Altempergen ---------------------------------------------------Belgium Association Gnrale des Journalistes Professionels de Belgique /Algemene Vereniging van Beroepsjournalisten in Belgi (9B quai la Houille/Steenkoolkaai 9B B - 1000 Brussels Tel: 32 2 229 14 60/ 229 14 70 Fax: 322 223 02 72 Contact: Martine Simonis/Ella Neirinck --------------------------------------------Bosnia Republic of B-H Journalists Union Pruskacova Street, 8 71000 Sarajevo Tel/Fax: 387 71-472 627 Contact: Enver Causevic Independent Union of Professional Journalists of the republic of B-H Obala Kulina Bana 2/III Sarajevo Tel: 387 71 670 813/4 Fax: 387 71 534 495 E-Mail: studio_99@zamirsa.ztn.zer.de Contact: Zoran Llie ----------------------------------------Brazil Federaco Nacional de Jornalistas Profissionais (FENAJ) Higs 707 - Bl.R, Casa 54 CEP 70351 0 718, Brasilia DF Tel: 55 - 61- 244.06.50/58 Fax: 55 - 61 - 242.66.16 E-Mail: fenaj@cr-df.rnp.br OR fenaj@nutecnet.com.br Contact: Beto Almeida, E-Mail betho@admass.senado.gov.br -------------------------------------Bulgaria Union of Journalists in Bulgaria Podkrepa 1000 Sofia 37 Ekzarh Yossif.str. Tel: 359-2-831.995/833.261 Fax: 359 2 651 849/835 484 Contact: Ms Rossitsa Kroupeva Bulgarian Journalists Union 4, rue Graf Ignatiev 1000 Sofia Tel: 359 2 872.773/880.417 Fax: 359 2 883 047 Contact: Alexander Angelov ------------------------------------------Burkina Faso Association des Journalistes du Burkina (AJB) 01 - BP 507 Ouagadougou 01 Tel: 226 31 01 14 Fax: 226 31 62 03 Contact: James Dabir (GS) ---------------------------------------Cambodia Khmer Journalists Association 3A, Street 278 Sangkat Boeung Keng Kong 1 Khan Cham ka Mon Phnom Penh Tel: 855 23 362 379 Fax: 855 15 913 634 Contact: So Naro (GS) League of Cambodian Journalists (LCJ) #05, Str. 84/61 Sangkat - Srah Chork Khan Daun Penh Phnom Penh
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Tel: 855-015 917 682 Fax: 855 023 360 612 Contact: Ouk Kim Seng Canada Fdration nationale des communications (FNC) 1601 Av. de Lorimier Montreal 2K 4M5 Qubec tel: 1-514-598.21.32 fax: 1-514-598.24.31 Contact: Chantale Larouche TNG Canada Unit 7B, Baxter Centre 1050 Baxter Road Ottawa, Ontario K2C 3P1 Tel: 1-613-820.97.77 Fax: 1-613-820.81.88 Contact: Arnold Amber --------------------------------------------Chad Syndicat des professionels de linformation S.P.C. S/C de UST B.P.1143 NDjamena Tel: 235 51.42.75 Contact: Laoukoura Sa-Ndoudjinang (GS) -------------------------------------------Colombia Crculo Colombiano de Reprteros Grficos A.A. No. 14447 Santa Fe de Bogota Tel: 57-341.50.51 Contact: Hernando Chaves Herrera --------------------------------------Costa Rica Sindicato Nacional de Periodistas Apartado 2169-1000 San Jose Tel: 506-2-227.589 Fax: 506-2-554.235 E-Mail: snpcr@expreso.com Contact: Zayda Villalobos --------------------------------------Croatia Croatian Journalists Association (Hrvatsko Novinarsko Drustvo) 10000 Zagreb Perkovceva 2 Tel: 385-1-455.47.21/444.413 Fax: 385-1-455.47.21/418.669 Contact: Jagoda Vukusic (Tel:455.10.13/Fax:455.07.82) -------------------------------Cyprus Union of Cyprus Journalists Kratinou 2 POB 3495 Nicosia Tel: 357-2-454.680 Fax: 357-2-464.598 Contact:Loucas Parpas ------------------------------Czech Republic Syndikt novinru Cesk republiky Parizska 9 116 30 Praha Tel: 420-2-232.51.09 Fax: 420-2-232.77.82 Contact: Vladimir Bystrov -----------------------------------
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Denmark Dansk Journalistforbund Journalisternes Hus 46 Gammel Strand DK-1202 Copenhagen K Tel: 45-33.142.388 Fax:45-33.142.301 Contact: Soren Wormslev --------------------------------------Dominican Republic Sindicato Nacional de Trabajadores de la Prensa Av. George Washington Centro de los Hroes, La Feria Santo Domingo Contact: Jose Alberto Sanchez (GS) Tel: 1-809-2271996/Fax:540 3828 -----------------------------------------Ecuador Federacin Nacional de Periodistas del Ecuador Cochapata y Abascal - Edificio Colegio de Periodistas de Pichincha Quito Tel: 459.720 Fax: 440 571 Contact: Edgar P. Jaramillo S. -------------------------------------------Estonia Eesti Ajakirjanike Liit Journalists Union of Estonia EE0001 Tallinn Prnu mnt. 67a Tel: 372-2-681.538 Fax: 372-2-681.143 Contact:Toivo Tootsen ------------------------------------Ethiopia Ethiopian Free Press Journalists Association P.O.Box 30288 Addis Ababa Tel:251-1-117.852/112.255 Fax:251-1-513.365 E-Mail:akpac_@padis.Gn.APC.org Contact: Kefale Mammo --------------------------------------Fiji Fiji Journalists Association P.O.Box 15228 Suva Tel:679-304.111 Fax:679-303.809/301.521 Contact: Asaeli Lave --------------------------------Finland Suomen Journalistiliitto Heitalahdenkatu 2 B 22 SF-00180 Helsinko Tel: 358-9-647.326 Fax: 358-9-644.120 Contact: Leena Paukku -----------------------------------Former Yugo Rep of Macedonia Journalists Association of Macedonia-Skopje Gradskizid Brok 13 91000 Skopje PO Box 498 Tel/Fax: 389-91-116.447 Contact: Mirjana Dimovska --------------------------------------France Union syndicale des journalistes franais (CFDT) 49 avenue Simon Bolivar F-75019 Paris Tel: 33-1-44.52.52.70
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Fax: 33-1-42.02.59.74 Contact: Valerie Barbe Syndicat gnral des journalistes - FO 6, rue Albert Bayet F-75013 Paris Tel: 33-1-44.24.28.24 Fax: 33-1-45.86.29.94 Contact: Tristan Malle Syndicat national des journalistes (SNJ) 33, rue du Louvre F-75002 Paris Tel: 33-1-42.36.84.23 Fax:33-1-45.08.80.33 Contact:Mario Guastoni Syndicat national des journalistes -CGT (SNJ-CGT) 263, rue du Paris Case 570 F-93514 Montreuil Cedex Tel: 33-1-48.18.81.78 Fax:33-1-48.51.58.08 Contact:Jean-Francois Tealdi (Tel:33-3.929.17.271/fax:929.17.201 ----------------------------------------Gambia Gambia Press Union P.O.Box 334 Press Centre Banjul Tel:220.228.873 Fax:220-228.004 Contact:William Charles Dixon Colley Georgia Independent Union of Georgian Journalists Irakli II Square Bld 3 Tbilisi 380005 Tel:7-8832-987.491/983.308 Fax:7-8832.934.699 Contact:Zaur Gomarteli Germany Deutscher Journalisten-Verband Bennauerstrasse, 60 D-53115 Boon I Tel: 49-228-222.972 Fax:49-228-241.598 Contact: Michael Klehm (e-mail:Kle@dje.de) IGMedien/Fachgruppe Journalismus DJU-RFFU-SWJV Postfach 10 24 51 D-70020 Stuttgart Friedrichstrasse 15 D-70174 Stuttgart Tel: 49-711-201.82.38 Fax:49-711-201.82.62 Contact:Rudi Munz -------------------------------------Ghana Ghana Journalists Association PO Box. 4636 Accra Tel: 233-21-234.692 Fax: 233-21-234.694 E-Mail: gja@ncs.com.gh Contact: Joseph Amartey --------------------------------------Great Britain National Union of Journalists Acorn House
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314-320 Grays Inn Road London WC1X 8DP Tel: 44 171-278.79.16 Fax: 44-171-837.81.43 E-mail: NUJ@mcr1.poptel,org.uk contact: John Foster ----------------------------------------Greece Journalists Union of Athens Daily Newspapers 20, Academy Street 10671 Athens 134 Tel: 30-1-362.88.03 Fax:30-1-361.23.84 Contact:George Leontaritis Union of Periodical Press Journalists 9, Valaoritou Strret 10671 Athens Tel: 30-1-363.60.39 Fax: 30-1-364.49.67 Contact: Saya Minasidou (GS) --------------------------------------Honduras Sindicato de Trabajadores de la Industria de la Prensa y Similares Colonia rio Grande Dur. 8a calle, 14Avda, Bloque F. No.803 Comayaguela Apartado postal 3166, Tegucigalpa Tel: 504-378.107/224.421 Fax: 504-390.551 Contact: Guillermo Pagn Solorzano Asociacin de prensa Hondurea Apartado Postal 59C Tegucigapla Tel: 504-378.107 Fax: 504-378.102 Contact: Marvin Lpez Suchini Hong Kong Hong Kong Journalists Association Flat A, 15/F Henfa Comm.Bldg. 348-350 Lockhart Road Wanchai, HK Tel: 852-2591.0692 Fax:852-2572.7329 contact: Ada ma Wai-man ------------------------------------Hungary Association of Hungarian Journalists (MUOSZ) Budapest VI Andrassy ut 101 1368 BP 246 Tel: 36-1-322.16.99 Fax: 36-1-322.18.81 Contact: Gabor Bencsik Sajtszakszervezet (Hungarian Press Union) Budapest 1085 Kolcsey u.2 Tel: 36-1-266.00.63 Fax: 36-1-117.16.53 contact: Gyrgy Lepies Community of Hungarian Journalists (Magyar Ujsagirok Kozossge) 1114 Budapest Kanizsai u.6 tel: 36-1-209.34.94 Fax: 36-1-371.08.69 Contact: Terzia Katona-Endrody
38

Tel:36-1-387.556. Fax: 387.357 ------------------------------------Iceland Bladamannaflag Islands Sidumli 23 108 Reykjavik Tel: 354-55.391.55 Fax: 354-55.391.77 Contact: Frida Bjornsdottir -------------------------------------India National Union of Journalists (India) 7,Jantar Mantar Road, 2nd Floor New Delhi 110001 Tel: 91-11.336.86.10 Fax: 91-11.336.87.23 Contact: K.N.Gupta (Tel:91-11-685.1769) India Journalists union F-29 Shankar Market Connaught Circus New Delhi 110001 Tel: 91-11-331.04.59 Fax: 91-11-622.92.68 Contact: Suresh Akhouri Tel:331 85.46 --------------------------------Indonesia Aliansi Jurnalis Independen (AJI) Jalan Pam Baru Raya 16 Pejompongan Jakarta selatan 10210 Tel/Fax: 62-21-572.70.18 E-Mail:aji@Nusa.or.id/Bimo@Nusa.or.id Contact: Iskak Santoso --------------------------------Ireland National Union of Journalists Liberty Hall Dublin 1 tel: 353-1-874.86.94 Fax: 353-1-874.92.50 Contact: James Eaddie ---------------------------------------Israel National Federation of Israel Journalists Sokolov House, 4 Kaplan Str. POB 7009 Tel-Aviv 64734 Tel: 972-3-695.61.41 Fax: 972-3-695.14.38 Contact: Sarah Friedman -----------------------------------------Italy Federazione Nazionale della Stampa Italiana (FNSI) 349 Corso Vittorio Emanuele 1-000186 Roma tel: 39-6-683.38.79 Fax: 39-6-687.14.44 E-Mail: R.FALVO@AGORA.STM.IT Contact: Paolo Serventi Longhi (GS) -------------------------------------------Ivory Coast Union nationale des journalistes de Cte dIvoire (UNJCI) 01 BP 2432 Abidjan Tel: 225-21.61.07 Fax: 225-21.95.80 Contact: Alfred Dan Moassa (1st VP) -----------------------------------------------Japan
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Japanese Conference of Mass Medias Workers Union 2-1 Jinnan 2 chome Shibuya-Ku Tokyo 150 Tel: 81-3-34.65.16.47 Fax: 81-3-34.65.16.46 Contact: Yoshi Okuda MIMPOROREN - Japan Fed. of Commercial Broadcast Workers Union Kihara Building/Sanei-Cho 17 Shinjuku-Ku Tokyo 160 Tel: 81-3-33.55.04.61 Fax: 81-3-53.61.82.25 Contact: Shoichi Amano SHIMBUN ROREN - Japan Federation of Newspaper Workers Unions 5 - F Zousen-Kaikan 3-5-6 Misaki-cyou Chijoda-ku Tokyo #101 Tel: 81-3-3265.8641 Fax: 81-3-3221.0948 Contact: Hiromi Kano (GS) -----------------------------------------Kenya Kenya Union of Journalists PO Box 47035 Nairobi Tel: 254-2-337.691/GS:225 278 Fax:254-2-214.047 Contact: Kihu Irimu (GS) -----------------------------------Korea Korean Conference of Journalists and Press Unions c/o Room 1802, Korean Press Center 1-25 Taepyong-no Chung-gu, Seoul Tel: 82-2-739.72.85/6 Fax: 82-2-735.94.00 Contact: Hyung-Mo Lee Journalists Association of Korea c/o Room 1303, Korean Press Center 1-25 Taepyong-no Chung-gu, Seoul tel: 82-2-734.93.21 Fax: 82-2-738.10.03 Contact: Kang Seok-jae --------------------------------Latvia Latvia Union of Journalists LV-1050 2 Marseaju Str. Riga Tel: 371.721.14.33 Fax: 371.782.02.33 Contact: Leonards Pavils (GS) ------------------------------------------Lithunia Lithuanian Union of Journalists 232600 Vilnius Vilniaus Street 35 Tel: 370-2-611.790 Fax: 370-2-221.571 Contact: Vilius Kavaliauskas ---------------------------------------Luxembourg Association luxembourgeoise des journalistes B.P. 1732 L-1027 Luxembourg Tel: 352-460-952 Fax: 352-460.950
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E-Mail: rogoerend@luxembourg.ism Contact: Romain Durlet ----------------------------------------Madagascar Association libre des journalistes de Madagascar c/o James Ramarosaona Madagascar Tribune BP 659, Antananarivo 101 tel: 261-2-22.635 Fax:261-2-22.254 Contact: James Ramarosaona Ordre des journalistes de Madagascar c/o James Ramarosaona, Madagascar Tribune BP 659, Antananarivo 101 tel: 261-2-22.635 Fax:261-2-22.254 Contact: James Ramarosaona -----------------------------------------Malaysia Malaysia Union of Journalists 30B Jalan Padang Belia 50470 Kuala Lumpur Tel: 60-3-274.28.67 Fax: 60-3-274.47.76 Contact: Oon Ee Seng ----------------------------------------Mauritius Mauritius Union of Journalists PO Box 81 Port-Louis, Mauritius (Indian Ocean) Tel/Fax: 230-453.90.37 Contact: Soodhakur Ramlallah Association des journalistes professionels de Maurice c/o Media Trust 56,Mre Barthlmy Street Port-Louis, Mauritius (Indian Ocean Tel/Fax: 230-211.80.59 Contact: Sooresh Ram ------------------------------------Republic Moldova Journalists Union of Moldova Puskin Street 22 Chisinau 277012 Tel: 373-2-233.419 Fax: 373-2-245.274 Contact: Maria Hodorogea -----------------------------------------Mongolia Mongolian Free Democratic Journalists Association Ulaanbaatar, 210136 Central Post Office PO Box 36/236 Tel: 976-1-325.463 Fax: 976-1-310.060 Contact: H.Naranjargal Tel(362.705) ------------------------------------Morocco Syndicat national de la presse marocaine 27 rue Prince Moulay Abdellah Rabat Tel: 212-7-703.077 Fax: 212-7-709.331 E-Mail:spress.maroc@dial.elan.net.ma Contact: Mohamed Larbi Messari (GS) ----------------------------------Mozambique Organizacao Nacional de Jornalistas Avenida 24 de Julho, 231 PO Box 73, Maputo
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Tel: 258-1-492.031 Fax:258-1-490.906 Contact: Ofelia Tembe -----------------------The Netherlands Nederlandse Vereniging van Journalisten Johannes Vermeerstr.22 Postbus 75997 1070 AZ Amsterdam Tel: 31-20-676.67.71 Fax: 31-20-662.49.01 E-Mail: vereniging@vnj.nl Contact: Hans Verploeg ---------------------------------New Zealand NZ Engineering, Printing and Manufacturing Union 178-182 Willis Street Wellington Tel: 64-4-384.81.95 Fax: 64-4-384.91.10 Contact: Tony Wilton (Dep Nat Sec) ------------------------------------------Nicaragua National TU of Journalists in Nicaragua Casa del Periodista, Hospital Velez Pas Cuatro Cuadras este Managua Tel: 505-2-651.642 Fax: 505-2-674.252 Contact: Roger Solorzano Gaita (GS) -------------------------------Republic of Niger Syndicat des Agents de lInformation Bote postale 528 Niamey Tel: 227-72.27.49 Fax: 227-72.35.48 Contact: KalifaYacouba (GS) -----------------------------------Nigeria Nigeria Union of Journalists Area 11 Garki PO Box 4350/Abuja (FCT) Tel: 234-9-234.34.88/9 Fax: 234-9-234.23.15 Contact: Sani Muhammad Pokiskum (234.30.17) ---------------------------------Norway Norsk Journalistlag Boks 8793, Youngstorget Storgata 14 0028 Oslo 1 Tel: 47-22-170.117 Fax: 47-22.171.782 E-Mail:njpost@nj.no Contact: Diis Boehn ----------------------------------Pakistan Pakistan Freelance Journalists Association PO Box 740, Lahore, GPO Kandawala Bldg 72 The Mall Road, 92-42-305.086 Fax: 92-42-666.70.26 Contact: Akhtar Hayat (GS) -----------------------------------Autonomous Palestinian Territories Arab Journalists Association PO Box 219 Ramlallah Tel: 972-2-276.672
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Fax: 972-2-954.026 Contact Hussein Al-Jamal General Union of Palestinian Writers and Journalists PO Box 1353 Gaza Palestine Tel: 972-7-824.670 Fax: 972-7-826.890 Contact: Mutawakel Taha ---------------------------------Paraguay Sindicato de Periodistas del Paraguay Casilla de Correo 1320 (CP 1209) Humait 186 (CP 1245) Asuncin Tel/fax: 595-21.440.617 E-Mail: spl17@infonet.com.py Contact Magdalena Riveros -------------------------------------Peru ANP-FNTCS Jirn Huancavlica 320 Oficina 204, Lima 1 Tel: 51-14-270.687/278 493 Fax: 51-14-278.493 E-Mail: anpofip@attmail.com Contact: Jesus Kohagura Gahona ----------------------------------------Poland Polish Journalists Association - SDP 00-366 Warszawa ul.Foksal 3/5 Tel/Fax: 48-22-827.8720 Contact: Katarzyna Augustynek -------------------------------------Portugal Sindicato dos Jornalistas rua dos Duques de Braganca, 7-2 1200 Lisboa 2 Tel: 351-1-346.43.54 Fax: 351-1-342.25.83 E-Mail: sinjor@mail.telepac.pt Contact: Antonio Matos ---------------------------------------Puerto Rico The Newspaper Guild Calle 25 NE No 347 Local 225 Puerto Nuevo - PR 00920 Tel: 1-787-781.85.00 Fax:1-787-749.48.39 Contact:Angel Baez ---------------------------------------Romania Societatea Ziaristilor din Romania Piata Presei Libere 1 Oficial Postal 33, Cod.71341 Bucuresti Tel: 40-1-222.83.51 Fax:40-1-222.42.66 Contact: Valeria Filimon Tel: 40-1-222.33.46 -----------------------------------------Russia Journalists Union of Russia 4 Zubovsky Blvd Moscow 119021 Tel: 7-095-201.51.01 Fax: 7-095-201.44.31 E-Mail: jura@monk.lz.space.ru Contact Dmitry Muraviev (fax:201.35.47)
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-------------------------------------El Salvador Sindicato de Periodistas y Similares del El Salvador Avda Florence 25A, Reparto Mira Valle San Salvador, El Salv. Centro America Tel/fax: 503-2-22.57.06 Contact: J.Alvarez -------------------------------------Senegal Syndicat des professionels de lInformation et de la Communication du Senegal 20 rue Mohammed V BP 21722, Dakar Tel: 221-217.801 Fax: 221.221.761 Contact: Abdourahmane Camara ---------------------------Sierra Leone Association of Independent Journalists 1, Short Street Freetown Tel: 232-22-228.062 Fax: 232-22-228.071 Contact: Salieu Kamara ----------------------------Slovakia Slovensky Syndikat Novinarov Zupn nm 7 815 68 Bratislava Tel: 421-7-533.50.71 Fax: 421-7-533.45.34 E-Mail: ssn@internet.sk --------------------------------Slovenia Drustvo novinarjev Slovenije Slovene Journalistic Society Vosnakova 8 1000 Ljubljana Tel: 386-61-323.170 Fax: 386-61-132.70.34 Contact: Natasa Pirc -------------------------------South Africa South African Union of Journalists postal Address: PO Box 32317, Braamfontein 2017 Johannesbourg tel: 27-11-403.83.60 Fax: 27-11-403.83.09 E-Mail: sauj@wn Contact: Sam Sole Media Workers Association of SA PO Box 11136 Johannesbourg 2000 Tel: 27-11-333.63.06 Fax: 27-11-333.62.40 Contact: Sithembele Khala -------------------------------Spain Federacin de Asociaciones de la Prensa Espaola Plaza del Callao 4, 7 C 28013 Madrid Tel: 34-1-522.19.50 Fax: 34-1-521.15.73. Contact: Juan Antonio Trieto GSM:34+29.57 55.89 Federacin de Comunicacion, Papel y Artes Grficos IKEGAF/ELA-STV Barrainkua 13 48009 Bilbao Tel: 34-4-424.33.00
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Fax: 34-4-424.17.30 E-Mail: ela-stv@sarenet.es Contact: Koldo San Sebastian Tel:344-684.05.30 lsanseba@sarenet.es Federacin Estatal del Papel, Artes Grficas y Comunicacin Social de CC.OO Plaza Cristino Martos 4, 5 Planta 28014 Madrid. Tel: 34-1-540.92.37 Fax: 34-1-548.18.97 Contact: Jaime Martnez Muoz ------------------------------------Sri Lanka Union of Journalists of SL 4, Fifth Cross Rd Borupane, Ratmalana Colombo, South Tel: 94-1-635.057 Fax: 94-1-584.098 Contact: S.H.A.Careem (GS) SL Working Journalists Association c/o Upali Newspapers Ltd 223, Cloemendhal Rd Colombo 13 Tel: 94-1-448.402 Fax: 94-1-448.103 Contact: Rohana Wetthasinghe SL Press Association 572 Nagombo Rd Mabole, Wattala Tel: 94-1-530.345 Fax:94-1-423.885 Contact: Luxman Jayawardene (GS) ---------------------------------Sweden Svenska Journalistfrbundet Box 1116 S-111 81 Stockholm Tel: 46-8-613.75.00 Fax:46-8-212.680 E-Mail: kansliet@journalistforbundet.se Contact: Jal Waern -------------------------------Switzerland Fdration suisse des journalistes Grand Places 14A Case postale 316 CH-1701 Fribourg Tel: 41-26-347-15.00 Fax: 41-26-347.15.09 Contact Hans Martin Schear Schweizerische Journalistinnen und Journalisten Union Neuengasse 8 Postfach 3000 Bern 7 Tel: 41-31-312.62.16 Fax:41.31.312.40.48 Contact: Thomas Bernhard (GS) ----------------------------------Tanzania Association of Journalists and Media Workers PO Box 11035 Dar-Es-Salaam Tel: 255-51-748.58 Fax:255-51.759.15 Contact: Lawrence Kilimwiko --------------------------------Tunisia
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Association des journalistes tunisiens 15 rue Ali Bach Hamba 1000 Tunis Tel/Fax:216-1-338.109 Contact: Nourredine Hafsi -------------------------------Turkey Trkiye Gazeteciler Sendikasi Basin Sarayi kat.2 34410 Cagaloglu Istanbul Tel: 90-212-527.85.34 Fax: 90-212-511.48.17 Contact: Orhan Erinc Cagddas Gazeteciler Dernegi (Progressive Journalists Association) Selanik 2 cad., 46/12 06420 Kizilay/Ankara Tel: 90-312-488.02.50 Fax: 90-312-419.00.90 Contact: Can Dndar (tel:212.74.48) --------------------------------Uganda Uganda Journalists Union Parliament Ave, IPS Building, Podium Fl PO Box 6100 Kampala Tel: 256-41.232.770/1 Fax:256-41-345.597 Contact: Ouma Bwire Stephesn (GS) -----------------------------Ukraine Union of Journalists of Ukraine 252001 Kiev Khreschatik 27 A Tel: 38-044-229.48.08 Fax:39-044-228.52.09 Contact: Lyudmila Mekh (229 31.45) -----------------------------------USA The Newspaper Guild 501 Third Street, NW, 2nd Floor Washington, DC 20001-2797 Tel: 1-202-434.71.77 Fax: 1-202-434-14.72 E-Mail: 71112.275@CompuServe.COM Contact: Linda Foley Writers Guild of America, East 555 West 57th Street New York, NY100019 Tel: 1-212-767.78.00 Fax:1-212-582.19.09 Contact: Mona Mangan --------------------------------Venezuela Sindicato Nacional deTrabajadores de la Prensa Avda Santiago de Chile con Avda Andres Bello, Edificio Dorabel P.B. Local A- Caracas Tel: 58-2-793.05.81 Fax:58-2-793.27.50 ----------------------------------------------Yugoslavia Independent Journalists Association of Serbia Fondnovinarske Solidarnosti 11000 Beograd Medija Centar, Knez Mihailova br. 25/1 Tel: 381-11-628.984
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Fax: 381-11-628.767 Contact: Hari Stajner UGS Nezavisnost Nusiceva 4/V 11000 Belgrade Tel: 381-11-3239.003 Fax:381-11-3244.118 Contact: Branislav Canak (Tel: 324 89.50) Lidhja E Gazetareve Te Pavarur te Kosoves c/o Jusuf Buxhovi Im Tannenbusch 2 53119 Bonn, Germany Dom Stampe 38000 PRISTINA, Kosova Tel/Fax: 49-228-662.327 Contact: Skender Durmishi Independent Association of Professional Journalists of Montenegro 13th July 25 81000 Podgorica
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Montenegro Tel/Fax:381-81-45.887 Contact: Branko Vojicie (GS) ----------------------------------------Zambia Zambia Union of Journalists PO Box 70956 Ndola Tel:260-2-611.490 Fax: 260-2-614.229 Contact: Offering Kajimalwendo (GS) ----------------------------------Zimbabwe Zimbabwe Union of Journalists c/o Modus Pubications PO Box 66070, Kopje, Harare tel: 263-4-738.722/7 Fax:263-4-752.831 E-Mail:mod@harare.iafrica.com Contact: Kindness Paradza (President)
Thanks to Penny Schantz, and to Philippe Hensmans for the use of their material, and to Bernie Russell for the use of his material on the Internet.
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TRADE UNION PRESS WORK

TRADE UNION PRESS MANUAL

1. WHY TRADE UNION PRESS WORK?

TRADE UNION PRESS MANUAL

Influencing the Media Agenda

Changing the Media Agenda

TRADE UNION PRESS MANUAL

NATIONAL AND INTERNATIONAL MEDIA

TRADE UNION PRESS MANUAL

TRADE UNION PRESS MANUAL

Set up systems before you contact the media

TRADE UNION PRESS MANUAL

TRADE UNION PRESS MANUAL

OTHER IDEAS FOR NEWSPAPER AND MAGAZINE COVERAGE

TRADE UNION PRESS MANUAL

Radio station in Indonesia

TRADE UNION PRESS MANUAL

TRADE UNION PRESS MANUAL

12 time, so with these stations, timing is not as important.

OTHER METHODS OF GETTING THE MESSAGE ACROSS

TRADE UNION PRESS MANUAL

7. USING THE MEDIA

Demands for health and safety

TRADE UNION PRESS MANUAL

TRADE UNION PRESS MANUAL you are approaching the correct

15 person in each media outlet.

9. THE PRESS RELEASE

TRADE UNION PRESS MANUAL

TRADE UNION PRESS MANUAL

Date. Time and Place of Event clearly repeated at the bottom

1. Repeat contact number, name, etc.

UNION HEADED PAPER

For further information, please contact:

An action which makes a good picture story

19 up your press releases in a coordinated way.

TRADE UNION PRESS MANUAL

10. ORGANISING EVENTS OR PRESS CONFERENCES

21 and gives you the opportunity to get to know them better.

After the Event

Make sure there is someone on hand to brief journalists

TRADE UNION PRESS MANUAL

11. PHOTOGRAPHS AND CAPTIONS

TRADE UNION PRESS MANUAL

TRADE UNION PRESS MANUAL

13. INTERVIEWS WITH THE MEDIA

The most commonly asked questions

TRADE UNION PRESS MANUAL

14. WHEN A JOURNALIST RINGS YOU UP....

TRADE UNION PRESS MANUAL

15. ON GOING PRESS WORK/UNION CAMPAIGNS

PLANNING STRATEGY CAMPAIGN

A good photostory can keep up press interest in your campaign

TRADE UNION PRESS MANUAL

Example of a Media campaign

TRADE UNION PRESS MANUAL

16. THE INTERNET AND GOING ON-LINE

Electronic (or E)-Mail

World Wide Web - Union Home Pages/Web Sites

Some interesting uses of Web Sites

TRADE UNION PRESS MANUAL

TRADE UNION PRESS MANUAL

17. LIST OF MEMBER UNIONS OF THE INTERNATIONAL

TRADE UNION PRESS MANUAL