The cola industry has phenomenal possibilities for rocketing profit growthi n s p i t e of the sign of relief heaved by the

manufacture at the a b r u p t sensational termination of coca cola monopoly the tastes of cola is by nomeans extinguished the coca. Cola have a status symbol to it..., generated bythe sub standard, penetrated, advertising and extensive distribution network.Total soft drink segment is growing at the rate of 10% per year still if international standard area considered the per capita consumption of threes e r v i n g i n r o c k b o t t o m , l e s s t h a n e v e n o u r n e i g h b o r s P a k i s t a n a n d Bangladesh, where it is four m o r e a s m u c h . S o w i t h k i n d o f a m a r k e t potential coke entered in India in 1991 after the permissions of setting upBritico Food company to coke was granted by the government in Pune in1992 the plant was established for is deducted then the bottle are taken out of the line and cleaned again or reject.The most important step is the mixing of drink concentrate dissolved inthe soft water the sugaAfter the crowing of the

bottle the crown contains the manufacturing data batch number and Time. After crowing the bottle, the bottle comes again atchecking screen for checking the bottle. THE PRESENT POSITION OF COKE IN INDIA Coke is a households name and is the lips of every one. In present time every person know the name of coca cola since India is one of biggest market ands u l t r y s u m m e r f r o m m a r c h t h e e n d o f O c t o b e r a n d h u g e p o p u l a t i o n h a s immensely helped in the sales the sales of coke in India and its making itmore economical.L a s t y e a r s , t h e m a r k e t s h a r e o f C o c a C o l a w a s n o t s p e c i f i c . I n t h i s y e a r companys top management adopted new policy and increased the rate of all brands of coke. By this decision top management determined the rate of 300ml / 10Rs. And the brand of 200 ml determines the rate of this brand 7Rs. Bywhich medium size family and lower level family can be taken the enjoy of c o k e . B y t h i s d e c i s i o n c o m p a n y s m a r k e t i n g s h a r e h a s b e e n i n c r e a s e d . I n present time coke is captured approximate 60% market share in cold Dinksline. Now coke has defeated all the soft drinks compaservice and according to advertising coke has appropriate position.It has nowemerged as the winner and has a good image in the market. Four Ps Of Marketing Product Price Place Promotion PRODUCT Product mix of Coca-Cola consists of the various brand packs a n d flavors given in the table. Product strategy of the Coca-Cola is to promote allthe brands available in all the brands packs and to introduce the product inn e w flavors and. even new product. Regarding this Kinley soda isintroduced. Fanta in

green apple flavor is also introduced. COKE BRANDS IN INDIAN ORIGIN COCA-COLA:Developed in a brass pot in 1886, Coca-Cola is the mostrecognized and admired trademark around the globe. Notto mention the best selling soft drink in the world.