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TABLE OF CONTENTS TOPICS Page No PREAMBLE 02 ------------------------------------------------------------------------------------------------------------------------------------------------------------------

DESCRIPTION OF THE PROJECT 02 PROJECT PLAN 05

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Cost Estimation People required Advertisement Chalk out plan TECHNICAL ANLAYSIS -------------------------------------------------------------------------------------08 Pre-test and studies Targeted audience Availability of raw materials and inputs Optimal scale of operation Realistic work schedule MARKET ANLAYSIS ---------------------------------------------------------------------------------------11 Past and current demand trends Elasticity of demand Past and current supply position Advertisements FINANCIAL ANLAYSIS ------------------------------------------------------------------------------------- 15
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Project feasibility Return expectation Breakeven point Level of risk SOCIO-ECONOMIC ANLAYSIS ------------------------------------------------------------------------------ 17 Social cost-benefit analysis Effect on income of people in the society: Shadow cost OPPORTUNITY AND ECOLOGICAL ANLAYSIS ------------------------------------------------------------ 19 Ecological analysis Opportunity analysis SWOT ANALYSIS ------------------------------------------------------------------------------------------------- 21
STAKEHOLDERS ------------------------------------------------------------------------------------------------ 23

Preamble
IT has played pivotal role in making users mindset to gain knowledge and education and it has very long-lasting and powerful impact on our lives as it is playing an important role in innovation, novelty and making a world better place to live in. IT sector has now changed the learning and education criteria, now people can easily approach the resources that cover every possible issues related to the domain of elearning. E-learning tools are becoming very beneficial in this context. Through IT, educationists exploited the social media outburst and turn it as medium of discovery and information.

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DESCRIPTION OF THE PROJECT:As we are provided with new ways of learning and guidance we have taken an initiative of online learning E-Conseils__A Window to Learn for the students of matriculation and higher secondary school who have easy access to internet facility. As Time of a student is very precious commodity, in order to save it and provide maximum benefit to the student E-Counseils is one of the best options to choose.

A common phrase heard throughout the industry today is BRANDING. The concept behind the word is a familiar one which gives a clear idea about the project designed. Logo is the identity of the brand needs to be attractive and remarkable. Project name is made on a French word E-Counseils means guidance through internet. Logo designed is made on a theme of imparting education through internet using Personal Computer.

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Work Break down Structure:

A breakdown of the total project tasks into components to establish a number of things including The way work will be done Organizing people Resources Allocated Progress Monitoring Project is divided into three main systems : 1. Planning 2. Analysis 3. Implementation

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PROJECT PLAN

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Cost Estimation Initial investment of RS 65000 is done. Software buying Rs 15,000 Pamphlet Rs 4500 Text messages Rs 500 Generator Charges Rs.35000 Internet Connection Rs 3000

TOTAL INVESTMENT Rs 65000

GENERATOR ADVERTISMENT SOFTWARE BUYING CHARGES RS RS 5000 RS 15000

INTERNET CHARGES RS 35000 RS 3000

People required:Three instructors would initiate this project. Strength For Self Reliance.

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Advertisement:Social media tools such as Face book, Gmail, Twitter and Msn are used by all the students. We will use them for advertisement. Pamphlets will be distributed in the neighboring schools and messages will be floated. ADVERTISEMENT

PAMPHLETS

SOCIAL MEDIA NETWORKS

TEXT MESSAGES

Chalk out plan: Initially a total of 15 students will be registered .A trial of three days will be given .Then students will be registered. They will be charged Rs 800 for each subject. At the start the registration fee of Rs 500 per student as 15 students were hired. It will contribute Rs 7500 at the first step. After registration which is done after a total of 18 days (15 for advertisement and 3 for trial classes) a total of Rs 52000. At the 2nd month a total of Rs 122000 is received and at the third month Rs 186000 are received Classes will be started with the aim of completing the course within a period of three months. Duration of each class will be 45 minutes.

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Lecture Duration:Coaching classed for matriculation and higher secondary school of four major subjects will be given. Overview of the class subjects and its timings is given in the table: Mathematics/Biology Physics Chemistry English 45 minutes 45 minutes 45 minutes 45 minutes

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TECHNICAL ANLAYSIS

PRE-TEST AND STUDIES:Different Software are tested including: Skype,

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Flash Video Lecturing Software MSN Hotmail Google PLUS

Flash Video Lecturing Software is selected because: This software is exclusively designed for video lecturing. It is easy to use and understand. It is capable of accommodating more number of students for live call. It provides new opportunities for dialogue irrespective of their geographic distance. TARGETED AUDIENCE:Targeted audience of our project is students who are looking for academies and tuition centers for securing their bright future. It is expected that due to increasing awareness of IT- Sector, most students have an easy internet access and personal computers. AVAILABILITY OF RAW MATERIALS AND INPUTS:-

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Instructors are provided with laptops and installed softwares. As well as a good quality internet connection is made available by hiring DSL from PTCL.

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OPTIMAL SCALE OF OPERATION:In the beginning, THREE instructors will initiate the project from a room at a very small scale with one laptop and an internet connection. A total of 10 students will be registered. A trial of three days will be offered. Duration of each class will be 45 minutes. For internet availability DSL is used in order to avoid wireless problems and to ensure full time internet access. Energy crisis in Pakistan is the biggest issue. In order to cope with that generator is used at the time of load shedding. REALISTIC WORK SCHEDULE:Time line of our project is as under:- Time line of our project is as under:-

Task Select project team Development of criteria Initiate exploration of online coaching programs Narrow selection to three programs Selection of software

Timeline/Deadline September, 2011 September-November, 2011 December, 2011

February, 2012 March, 2012

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Purchase and installation of software Launch online Coaching

March, 2012 April, 2012

For time table scheduling software E-HORARIO (Electronic Time table manager designed in a semester project) will be used. The software is made in Object Oriented Programming C++. It allocates subjects to the instructor, also showing their empty slots. The ease and convenience of the Internet has made it a necessity and now a day in our country it is readily available at cheaper rates. Students can easily attend their lectures through their cell phones, iphones and ipads. They can virtually be present in the class sitting at any part of Pakistan. The devices which are used in this project are low power devices so they can also run upon UPS.

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MARKET ANLAYSIS

PAST AND CURRENT DEMAND TRENDS:-

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In the recent past, need of Academies has reached a peak value. The market is saturated with academies and home tuitions. But, there are always chances of improvements. Due to advancement and adaptability of electronic media, the demand of electronic coaching classes is about to increase. And our project is based on this approach.

Above pie chart shows that in market there is network of academies and in our market home tuition trend is also very strong. Home tuitions and academies constitute 98% of the chart and the remaining is substituted to e-learning at university level. Under such circumstances it is bit risky to introduce a trend of econseiling at intermediate level. For success of our project we need strong advertisement using socially acceptable means and parents and students are needed to ensure their secure future and better understanding by opting our classes. ELASTICITY OF DEMAND Changes in the social and economic conditions of the country will have a very little effect upon the adoption of this project because education is the foremost priority of parents of middle class which is our targeted audience. PAST AND CURRENT SUPPLY POSITION:The above bar chart shows the possibility of public acceptance in our targeted area. The chances of success are very high and the trend shows that new classes which are the electronic classes is almost double the traditional classes. These results show that this project is feasible in market and risk can be taken to initiate the project proposed.

ADVERTISEMENTS:-

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Social media tools such as Facebook, Gmail, Twitter and Msn are used by all the students. We will use them for advertisement. For Discussions and interactive learning, a page on facebook is also made.

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FINANCIAL ANLAYSIS

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PROJECT FEASIBILITY:EAWL is financially viable because nowadays internet connection is available and more than 75% of the students are familiar with computer and internet usage. PTCL landline connections are available at almost every home so DSL facility can be availed easily. If DSL is not available then wireless internet is a better substitute. RETURN EXPECTATION:Total investment of the project =Rs 66,000 Each person will invest = Rs 22,000. At the start the registration fee of Rs 500 per student is taken. It will contribute Rs 7500 at the first step. After registration which is done after a total of 18 days (15 for advertisement and 3 for trial classes) a total of Rs 52000. At the 2 nd month a total of Rs 122000 is received and at the third month Rs 186000 are received.

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BREAKEVEN POINT:Breakeven point comes when 18 students take four classes for the whole month. So at the registration of 2nd batch the initial investment with profit is received. LEVEL OF RISK:Students can misuse the computer and internet so for that reason parents could be suspicious about the e-classes but during registration parents will be ensured to give them weekly report of their childrens attendance and performance. The internet connection is available so the adaptability is high.

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SOCIOECONOMIC ANLAYSIS
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SOCIAL COST-BENEFIT ANALYSIS:Pakistan is having a huge socially acceptable network of academies. At average three students from each family are sent to academies. Coaching expenditure per child: Avg cost per subject Cost for 4 subjects Transportation charges Rs 1000 Rs 4000 Rs 3000

Total monthly academic charges Rs 7000

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EFFECT ON INCOME OF PEOPLE IN THE SOCIETY:In our country like Pakistan which in a developing stage, for parents it is very difficult for to give education to their children. This project will be an initiative towards quality coaching. The average income of a family is Rs 50,000 to 60,000 Average children in Pakistan are three. Expenses of coaching (irrespective of school/college fee) of all children are Rs 21000. This project is a step towards relieving parents burden. Avg cost per subject Cost for 4 subjects Transportation charges DSL charges Rs 800 Rs 3200 nil Rs 890

Total monthly academic Rs 4090 charges Savings Socially = Rs 7000-4090 = Rs 2910 SHADOW COST:There is no shadow cost in the project because if the class of student is missed he will be provided recorded lectures on demand. Imparting education is national responsibility of every Pakistani because education is a backbone in countrys progress and everyone should try to make it strong in his own possible positive way.

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OPPORTUNITY AND ECOLOGICAL ANLAYSIS

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ECOLOGICAL ANALYSIS:Power crises are one of the biggest issues in Pakistan. Generators are known to be silent killers. They add to noise and air pollution. At this time through which Pakistani people are going through, the advantage of this project is much greater. OPPORTUNITY ANALYSIS:In our country, emphasis is always laid on education of higher secondary students because it determines their future carrier selection. So parents are more conscious to check for coaching centers that are feasible for their children as well as themselves. Value of online coaching classes is increasing in demand due to: An increase in the number of non-traditional students who do not have adequate time to look for on-campus resources. A more competitive educational environment in which colleges are trying harder to attract students with additional services Students' increasing familiarity with and use of the Internet. Increasing knowledge awareness in distant areas.

Students and tutors discuss assignments through online chat sessions using a virtual whiteboard that allows for use of charts, graphs and diagrams.

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SWOT ANLAYSIS

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STAKE HOLDERS
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People who will be affected by our project are Students (Stake Holders). They are our basic aim and imparting education to them at cheaper rates is our target. PARENTS: Through this step whole family will be directly affected and parents are the precious blessing in this world. Our project will contribute a lot to lessen down their burden. COMPETITORS: In our country students are more than the person giving education. Especially in the field of e_learning at matriculation level there are no or very less competitors. So starting this project will be a guiding line to a lot many people and will increase the number of competitors in near future, but right now no strong competitors are present who will be affected. ACADEMIES: They are the only stakeholders which can be affected in an adverse manner. They can also cause hindrance in our project because students living at the area where academy is near and no transportation is needed can prefer academies upon eclasses. But the fee package offered by us is such that it can tempt the students to opt our classes. DSL PROVIDERS: The increasing trend of students towards e-learning will cause more and more people to have internet connection No governmental bodies, political groups, trade associations, trade unions, communities, are included in our stake holders. Stakeholders of Project

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