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  • Media Mix Model

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    ryhaann
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    This document summarizes key metrics for various media for the years 2012 and 2013, including costs, sales, opportunities, and click-through rates. The summary includes: 1. Expected conversion rates to opportunity and sale for different media which are important to estimating the number of sales and opportunities and calculating costs. 2. Realistic costs for purchasing different media in 2012 and 2013, such as search, display, affiliate marketing, and social media, are provided to calculate sales and opportunities budgets. 3. A comparison of the effectiveness of media in 2012 versus 2013 based on costs, sales, opportunities, and click-through rates to improve cost effectiveness.

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    This document summarizes key metrics for various media for the years 2012 and 2013, including costs, sales, opportunities, and click-through rates. The summary includes: 1. Expected conversion rates to opportunity and sale for different media which are important to estimating the number of sales and opportunities and calculating costs. 2. Realistic costs for purchasing different media in 2012 and 2013, such as search, display, affiliate marketing, and social media, are provided to calculate sales and opportunities budgets. 3. A comparison of the effectiveness of media in 2012 versus 2013 based on costs, sales, opportunities, and click-through rates to improve cost effectiveness.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Scarica in formato XLSX, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    85 visualizzazioni2 pagine

    Media Mix Model

    Caricato da

    ryhaann
    This document summarizes key metrics for various media for the years 2012 and 2013, including costs, sales, opportunities, and click-through rates. The summary includes: 1. Expected conversion rates to opportunity and sale for different media which are important to estimating the number of sales and opportunities and calculating costs. 2. Realistic costs for purchasing different media in 2012 and 2013, such as search, display, affiliate marketing, and social media, are provided to calculate sales and opportunities budgets. 3. A comparison of the effectiveness of media in 2012 versus 2013 based on costs, sales, opportunities, and click-through rates to improve cost effectiveness.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Scarica in formato XLSX, PDF, TXT o leggi online su Scribd
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