2012

India Air Purifier Market Forecast & Opportunities 2016

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Table of Contents
1. Executive Summary 2. Global Air Purifiers Market Overview 3. India Air Purifiers Market a. Market Size i. By Sales ii. By Volume b. Market Share i. By Company ii. By Segments iii. By Region 4. Organised Vs. Unorganised Market 5. Residential Vs. Commercial Market 6. Air Purifiers Market Penetration 7. Air Purifiers Market Potential 8. Air Purifiers Pricing Strategy 9. Air Purifier Certifications 10. Air Filters Market a. High Efficiency Particulate Air (HEPA) Filters b. Ion Generators & Ozone Generators c. Media Filters d. Activated Carbon Filters e. Antibacterial & Germicidal Filters f. Electrostatic Precipitators g. Pre-Filters 11. Market Trends a. Impact of Air Conditioners on Air Purifier Industry b. New Players Entering the Fray c. Seasonal Impact on Air Purifier Sales 12. Competitive Landscape a. Eureka Forbes i. Company Description ii. SWOT Analysis b. KENT i. Company Description ii. SWOT Analysis c. LG i. Company Description ii. SWOT Analysis d. Atlanta Health Care i. Company Description ii. SWOT Analysis e. OSIM

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i. Company Description ii. SWOT Analysis f. Sanyo Electric Co. Ltd. i. Company Description ii. SWOT Analysis 13. Disclaimer

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LIST OF FIGURES Figure 1: Global Air Purifier Market Size, 2010-16 (USD Billions) Figure 2: Global Air Pollution Mitigation Market, 2007-11(USD Billions) Figure 3: Global Air Pollution Mitigation Market Forecast, 2012-16 (USD Billions) Figure 4: Mitigation Cycle for Air Pollution Figure 5: Global Air Pollution Prevention Market, 2007-11(USD Billions) Figure 6: Global Air Pollution Prevention Market Forecast 2012-16 (USD Billions) Figure 7: Global Air Pollution Control Market, 2007-11 (USD Billions) Figure 8: Global Air Pollution Control Market Forecast 2012-16 (USD Billions) Figure 9: Growth Comparison of Air Pollution Mitigation, Prevention & Control Market Figure 10: India Air Purifier Market Size, By Sales 2018-16 (Rs. Crore) Figure 11: India Air Purifier Market Size By Volumes, 2008-11 (Units) Figure 12: India Air Purifier Market Size Forecast By Volumes, 2012-16 (Units) Figure 13: India Air Purifier Market Share by Company, 2011 (Units) Figure 14: India Air Purifier Market Share by Company, 2011 (Rs. Crore) Figure 15: India Air Purifier Market Share Ozone Purifiers vs. Others, 2011 Figure 16: India Air Purifier Market Share by Region, 2011 Figure 17: India Air Purifier Market Organized vs. Unorganized Market, 2011 Figure 18: India Air Purifier Market Residential vs. Commercial, 2011 Figure 19: India Air Purifier Market Segmentation by Industry, 2011 Figure 20: Air Purifier Penetration Level in Different Countries, 2011 Figure 21: Top Twenty Most Polluted Cities in India, 2011

LIST OF TABLES Table 1: Top 20 Most Polluted Cities in India, 2011 Table 2: Air Purifier Product Specifications and Pricing Atlanta Health Care Table 3: Air Purifier Product Specifications and Pricing Eureka Forbes Table 4: Air Purifier Product Specifications and Pricing Kent Table 5: Air Purifier Product Specifications and Pricing LG Table 6: Air Purifier Product Specifications and Pricing OSIM Table 7: Air Purifier Product Specifications and Pricing Sanyo

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1. Executive Summary
Everyday smog, haze, and fumes produced from vehicles, cooking and many other activities are easily identifiable and widely known as being unclean. However, most people are unaware of the fact that indoor air is about five times more polluted, and more problematic, than outside air. With increasing awareness of the importance of indoor air quality, new air purification systems are being introduced in the market, touted to reduce odors, compounds and kill bacteria, the market is all set to flourish. There are many problems associated with air and water, such as contaminants, bacteria, viruses, smog, and haze. With increasing developments in technology it can prove to be a remedy for these problems as well. Changing economic and demographic trends are also impacting air and water quality, availability and access. The level of awareness for the quality of water one drinks has improved a lot, but no remarkable achievements have been made for the awareness about the quality of air one breathes. The companies present in the air purifier market have started to take steps in order to create awareness about the harmful effects of the poor quality of air. The growth in market will help these marketers in improving their sales figures. Fundamentally, the combined market for air and water treatment is estimated to be around USD XXXX Billion globally in 2011. With the increase in the level of awareness the governments of all the nations are also actively involved in taking preventive measure against the level of pollution. In 2011, globally more than USD XXXX Billion were spent on air pollution mitigation, around USD XXXX Billion on air pollution prevention and around USD XXXX Billion on air pollution control. The global market for air purification products is expected to grow at a CAGR of around 8 percent, whereas the growth in Indian market is expected to be much higher at a CAGR of

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around 54 percent. The level of awareness although slowly but is increasing gradually. Eureka Forbes and Kent, the market leaders in water purifier market already exist in the air purifier market as well. Other players existent in this market are LG, OSIM, Sanyo, and Atlanta Health Care. The market is in its nascent stage and is still up for grabs. It is expected that many new players will enter the market and increase the level of competition. This will increase the number of options available to a potential buyer. Although unorganized market plays a vital role in the Indian retail industry, the threat from the unorganized players is not much as of now. Currently, the major share of the market lies with the organized players in the air purifier market. Although, as time changes a lot of trends are expected to change the scenario in the India Air Purifier Market.

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