The European breakdown is as Some results follows: 9 from the 2005 German, 8 survey, which French, 5 Swiss, Top

100 contained 53 4.5 British, 4 brands, American, 37 Italian, 3.5 Business European, 7 Dutch, 1 Week, Japanese, and 3 Finnish, 1 2005 South Korean Spanish, and 1 brands, are listed Swedish below.

Rank

Brand

Brand value (US$million)

Annual change (%)

Country of origin

Product segment

Coca Cola

67525

U.S.

Beverages

Microsoft

59941

-0.02

U.S.

Computer software

IBM

53376

-0.01

U.S.

Computer services

GE

46996

0.07

U.S.

Diversified

Intel

35588

0.06

U.S.

Computer hardware

Nokia

26452

0.1

Finland

Telecommunication equipment

Disney

26441

-0.02

U.S.

Entertainment

McDonald's

26014

0.04

U.S.

Restaurants

Toyota

24837

0.1

Japan

Automotive

10

Marlboro

21189

-0.04

U.S.

Tobacco

11

Mercedes-Benz

20006

-0.06

Germany

Automotive

12

Citi

19967

U.S.

Financial services

13

Hewlett-Packard

18866

-0.1

U.S.

Computer hardware

14

American Express 18559

0.05

U.S.

Financial services

15

Gillette

17534

0.05

U.S.

Personal care

16

BMW

17126

0.08

Germany

Automotive

17

Cisco

16592

0.04

U.S.

Computer services

18

Louis Vuitton

16077

Restatement France

Luxury

19

Honda

15788

0.06

Japan

Automotive

20

Samsung

14956

0.19

South Korea

Consumer electronics

21

Dell

13231

0.15

U.S.

Computer hardware

22

Ford

13159

-0.09

U.S.

Automotive

23

Pepsi

12399

0.03

U.S.

Beverages

24

Nescaf

12241

0.03

Switzerland Beverages

25

Merrill Lynch

12018

0.05

U.S.

Financial services

26

Budweiser

11878

U.S.

Alcohol

27

Oracle

10887

U.S.

Computer software

28

Sony

10754

-0.16

Japan

Consumer electronics

29

HSBC

10429

0.2

UK

Financial services

30

Nike

10114

0.09

U.S.

Sporting goods

31

Pfizer

9981

-0.06

U.S.

Pharmaceuticals

32

UPS

9923

New

U.S.

Transportation

33

Morgan Stanley

9777

-0.15

U.S.

Financial services

34

J.P. Morgan

9455

-0.03

U.S.

Financial services

35

Canon

9044

0.12

Japan

Computer hardware

36

SAP

9006

0.08

Germany

Computer software

37

Goldman Sachs

8495

0.07

U.S.

Financial services

38

Google

8461

New

U.S.

Internet services

39

Kellogg's

8306

0.03

U.S.

Food

40

Gap

8195

0.04

U.S.

Apparel

41

Apple

7985

0.16

U.S.

Computer hardware

42

Ikea

7817

0.09

Sweden

Home furnishings

43

Novartis

7746

New

Switzerland Pharmaceuticals

44

UBS

7565

0.16

Switzerland Financial services

45

Siemens

7507

0.01

Germany

Diversified

46

Harley-Davidson

7346

0.04

U.S.

Automotive

47

Heinz

6932

-0.01

U.S.

Food

48

MTV

6647

0.03

U.S.

Entertainment

49

Gucci

6619

Restatement Italy

Luxury

50

Nintendo

6470

Japan

Consumer electronics

51

Accenture

6142

0.06

U.S.

Computer services

52

L'Oreal

6005

0.02

France

Personal care

53

Philips

5901

Restatement Netherlands

Consumer electronics

54

Xerox

5705

U.S.

Computer hardware

55

eBay

5701

0.21

U.S.

Internet services

56

Volkswagen

5617

-0.12

Germany

Automotive

57

Wrigley's

5543

0.02

U.S.

Food

58

Yahoo!

5256

0.16

U.S.

Internet services

59

Avon

5213

0.08

U.S.

Personal care

60

Colgate

5186

0.05

U.S.

Personal care

61

KFC

5112

U.S.

Restaurants

62

Kodak

4979

-0.05

U.S.

Consumer electronics

63

Pizza Hut

4963

-0.02

U.S.

Restaurants

64

Kleenex

4922

0.01

U.S.

Personal care

65

Chanel

4778

0.08

France

Luxury

66

Nestle

4744

0.05

Switzerland Food

67

Danone (Dannon 4513 in US)

0.01

France

Food

68

Amazon.com

4248

0.02

U.S.

Internet services

69

Kraft

4238

0.03

U.S.

Food

70

Caterpillar

4085

0.07

U.S.

Machinery

71

Adidas

4033

0.08

Germany

Sporting goods

72

Rolex

3906

0.05

Switzerland Luxury

73

Motorola

3877

0.11

U.S.

Telecommunication equipment

74

Reuters

3866

0.05

UK

Media

75

BP

3802

0.04

UK

Energy

76

Porsche

3777

0.04

Germany

Automotive

77

Zara

3730

New

Spain

Apparel

78

Panasonic

3714

0.07

Japan

Consumer electronics

79

Audi

3686

0.12

Germany

Automotive

80

Duracell

3679

0.09

U.S.

Consumer electronics

81

Tiffany & Co.

3618

-0.01

U.S.

Luxury

82

Herms

3540

0.05

France

Luxury

83

Hertz

3521

0.03

U.S.

Automotive

84

Hyundai

3480

New

South Korea Automotive

85

Nissan

3203

0.13

Japan

Automotive

86

Hennessy

3201

0.04

France

Alcohol

87

ING

3177

0.11

Netherlands Financial services

88

Smirnoff

3097

0.04

UK

Alcohol

89

Cartier

3050

0.11

France

Luxury

90

Shell

3048

0.02

Netherlands Energy

91

Johnson & Johnson

3040

0.03

U.S.

Personal care/Health care

92

Moet & Chandon 2991

0.05

France

Alcohol

93

Prada

2760

0.07

Italy

Luxury

94

Bulgari

2715

New

Italy

Luxury

95

Armani

2677

0.02

Italy

Luxury

96

Levi's

2655

-0.11

U.S.

Apparel

97

LG

2645

New

South Korea

Consumer electronics

98

NIVEA

2576

0.07

Germany

Personal care

99

Starbucks

2576

0.07

U.S.

Restaurants

100

Heineken

2357

-0.01

Netherlands Alcohol