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Like.com San Mateo, CA
Software Contractor May 2009 - Present
Part of the core development team managing SEM (Search Engine Marketing) traffic to Like.com.
· Authored tools to automate channel (sources of traffic) creation.
· Implemented a scalable system that excluded unwanted search traffic by using Negative keywords API .
· Developed a system to do clustered keyword uploads and assigning targeted adcopies to the cluster. This was
done to increase the quality score and performance of managed keywords.
· Authored various scripts to collect data and perform statistical analysis.
· Technical skills acquired include understanding of various SEM technologies (Google Adsenese, Yahoo Marketing
and MSN adcenter).
EDUCATION
University of Michigan Ann Arbor, MI
M.S.E Computer Science Jan 2004 - Apr 2006
University of Michigan Ann Arbor, MI
B.S.E Computer Science Jan 2001 - Dec 2003
SKILL SET
Programming · Java · C# · Objective-C
·C · C++ · SQL
· Perl · Python · Php
· HTML · Javascript · Xml
· Wml · VisualBasic · Asp.Net
· LATEX · Groovy · Coldfusion
ACHIEVEMENT S
· Dean’s List April 2002, April 2003
· University Honors April 2002, April 2003
· ALCOA International Internship Grant Recipient April 2001