Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
ForQualcomm
Copyright2011Informate.
Agenda
Introductions Whoweare? IndustryTrends Industry Trends Indiacomparedwiththedevelopedworld KeyactivitiesundertakenonMobile Key activities undertaken on Mobile Segmentsthatdriveusage DataandDataservicesusage Topapplicationsinstalledonphones FeaturePhonesvs.SmartPhones F Ph S Ph
Copyright2011Informate.
Informate Quest
MeasuringtheworldsleadingOSs Android, BlackBerry,iPhone,Symbian,WindowsMobile Ondevicesurveyplatform forconductingsurveys throughthemobilephone
Copyright2011Informate.
IndustryTrends I d t T d
Indiacomparedwiththedeveloped world KeyactivitiesundertakenonMobile Segmentsthatdriveusage DataandDataservicesusage Top applications installed on phones Topapplicationsinstalledonphones FeaturePhonesvs.SmartPhones.
Copyright2011Informate
Copyright2011Informate
Closeto3hoursperdayspentonMobile
USA India
AllFigsrepresentActive Time(mins)
203mins/ day
161mins/ day
IndiaatparwithUSonapplicationsandservices accessedonMobile.
TopGenresbyReach USAvs.India
100 90 80 70 60 50 40 30 20 10 0
USA
India
Reach% Reach %
HighesttimespentonBrowsing.
Smartphoneusage
Applications 10 Phone Management 7 Utility Apps 7%
Ph Features 2% Office 1%
TotalActiveTime:161minutes/day
Social Networking Browsing Sites 31 8% Search 4% Adult VAS 3% Portals 4% Rest 12%
Copyright2011Informate.
Copyright2011Informate
YouthandCircleCdriveusage
DriversofMobileUsage
AllFigsrepresentActive Time(mins)
AgeGroup
1517yrs 1824yrs 2530yrs 3135yrs 3640yrs 41yrs+ 166 151 138 129
192 195
Copyright2011Informate.
Source:InformateIndiaFeb2011Track
Copyright2011Informate
ThetimespentontheSmartphoneishighestatnight
Timespent Bydaypart
10pm 7pm 7am 10am 1pm 10am 7pm 7 pm 4pm 1pm 4pm
AllFigsrepresentActiveTime(mins perday)
10pm 7am 7 am
EarlyMorning
Morning
Afternoon
LateAfternoon
Evening
Night
43
23 18
26
25
27
Copyright2011Informate.
Copyright2011Informate
MetrosarecharacterizedbyhigherPageviews spentonBFSI
TopwebsitegenresbyPageViews Telecircles
AllFigsinpageviews%
CircleA
SocialNetworking Search VASPortal Portals AppStoresite
CircleB
SocialNetworking Search VASPortal AdultContent Adult Content Webmail
CircleC
SocialNetworking Search Sportssites VASPortals VAS Portals Webmail
Metros
SocialNetworking VASPortal Search BFSIandOnline BFSI and Online Trading Webmail
SocialNetworking,Search andVASPortalsfigureinthetop5genresacrossTelecircles.
Copyright2011Informate.
Source:InformateIndiaJan2011Track
Copyright2011Informate
168mins 168mins
25.5 14.4 12.3
126mins 126mins
SocialNetworking Search Webmail AdultContent Portal AppStoresite Sportssite Video BFSIandOnlineTrading BFSI and Online Trading
25.1 10.6
ValueAddedServicesPortal 7
5.1 10.3 3.5 3.6 10.4 1.3 10
PageViews(%)
AmongstPrepaid subscribers
Search, Social Networking, Vas g Portals are the key genres accessed
Copyright2011Informate
CategoryadaptivenesshighestforSearch,SocialMediaand
VAS
HighReach HighDuration Search SocialNetworking Social Networking Chat VAS
HighReach LowDuration
Mail AppStore pp Video Map
Adult BFSI ContentSharing Portal News MobilePayment Blogging Entertainment&Fun
LowReach LowDuration
Copyright2011Informate.
Copyright2011Informate
DataUsage Indiavs.USA
Totaldatausageperuserperday (inMB) Total data sage per ser per da (in MB)
53MB
11MB
20
Copyright2011Informate. Source:InformateJan2011Track
Copyright2011Informate
17%mobileusersarealsoWiFiusers
ProportionofWiFiusers OnlyMobile Internet
BothMobile Internet& WiFi
Contentaccessed KeyDifferences
Emails 31 42
83%
16%
1% OnlyWiFi
ContentSharing apps
18 25
VideoApps
17 19
TVApps
12 26
10MB
13MB
BFSIApps
Mobile
10 15
Wi Fi WiFi
Higherusageofdataaswellasdata intensiveservices Higher usage of data as well as dataintensive services (TV,ContentSharing,Email)seenamongstuserswho accessinternetviaWifi
Copyright2011Informate.
Copyright2011Informate
UtilityApps 53% Games 34% Multimedia 32% Security 19% Chat 19%
Base:AmongstthosewhoinstalledanyApps
24
Copyright2011Informate.
Source:InformateIndiaFeb2011Track
Copyright2011Informate
ContentSharing
sharingcontent.
17%
accessedacontentsharing g website
11%
facebook usersuploaded photos
3%
YouTubeusersuploadeda YouTube users uploaded a video
Copyright2011Informate.
Source:InformateIndiaJan2011Track
Copyright2011Informate
ProliferationofVideoonMobile
VideosaccessedviaApps
17.6% 17 6%
97%
Feb2011
50%
23.2%
Feb2010
Copyright2011Informate.
Source:InformateIndiaFeb2011Track
Copyright2011Informate
SmartPhoneusersuse21%moredata thanFeaturePhoneusers
DeviceUsage
ActiveTime DataUsage %usingWifi
FeaturePhones 172mins
SmartPhones 155mins
9.6MB
9%
11.6MB
23%
30
Copyright2011Informate.
EarlyAdaptorsofSmartPhones 3640yrolds,Metros,
Postpaidusers
Telecircle Age
<18 1824yrs 2530yrs 3135yrs 36 40yrs 3640 yrs 40+yrs
18%
16%
17%
Postpaid Prepaid
79%
Usagebehavioramanifestationoftheprofile
Copyright2011Informate.
Forenquirieswriteto
answers@informatemi.com @i f i
Copyright2011Informate.