Research and Markets: India Soft Drinks Review 2010 - An Excellent High Level Overview of the Key Categories

in India's Soft Drinks Market * Reuters is not responsible for the content in this press release.

Wed Jan 12, 2011 9:00pm EST

Research and Markets: India Soft Drinks Review 2010 - An Excellent High Level Overview of the Key Categories in India's Soft Drinks Market

Research and Markets (http://www.researchandmarkets.com/research/7e1e91/india_soft_drinks) has announced the addition of Canadean Ltd's new report "India Soft Drinks Review 2010" to their offering.

This exclusive soft drinks country review from Canadean provides an excellent high level overview of the key categories in Indian soft drinks market

Summary:

* Published in Acrobat pdf format and comprising of text, data tables and charts, Canadeans Soft Drinks Reviews cover twelve beverage categories (where relevant): Bottled Water, Bulk/HOD Water, Carbonates, Juice, Nectars, Still Drinks, Squash/Syrups, Fruit Powders, Iced/RTD Tea Drinks, Iced/RTD Coffee Drinks, Sports Drinks, Energy Drinks. * Data includes historical consumption trends (2004 to 2009), plus latest forecasts for 2010 and projections to 2013. Segmentation data, packaging analysis and distribution splits are provided by individual beverage category, as is 2009 market valuation (value at consumer price) and leading companies % market share. * Supporting text includes commentary on current and emerging trends, outlook, segmentation, private label, marketing, pricing/valuation, packaging and distribution. New products for 2009 are also featured.

Reasons To Buy;

* Compiled from Canadeans extensive global soft drinks database, the India Soft Drinks Review provides a comprehensive overview of the soft drinks market in India. * The report is an essential read for anyone with an interest in soft drinks in India and is an excellent way of quickly gaining an understanding of the dynamics and structure of the market. * Soft Drinks Reviews are available for over 80 markets. They are ideal for easy comparison of market structure and trends between different countries.

Key Highlights:

* Data provided for individual soft drinks categories * Historical consumption volumes (million litres and per capita) 2004 to 2009 * Latest forecasts for 2010 plus projections to 2013 (million litres and per capita) * Supporting text including market commentary on current and emerging trends * Segment analysis (flavour, carbonated vs still, regular vs low calorie, ambient vs chilled, mineral/spring vs table, RTD/concentrate vs powdered - where applicable) * Packaging analysis (pack material, refillable vs non-refillable, single serve vs multi serve) * Distribution splits (off- vs on-premise) * Leading companies percentage market shares * 2009 market valuation (value at consumer price) * New products and marketing activity for 2009

Key Topics Covered:

* India Soft Drinks Review 2010 * Bottled Water * Bulk/HOD Water * Carbonates * Juice * Nectars

* Still Drinks * Squash/Syrups * Fruit Powders * Iced/Rtd Tea Drinks * Iced/Rtd Coffee Drinks * Sports Drinks * Energy Drinks

For more information visit http://www.researchandmarkets.com/research/7e1e91/india_soft_drinks

Research and Markets Laura Wood, Senior Manager, press@researchandmarkets.com U.S. Fax: 646-607-1907 Fax (outside U.S.): +353-1-481-1716

Commendable growth of soft drinks in India In 2010, soft drinks registered its highest off-trade value growth rate for the review period. This growth was helped by high double-digit volume sales growth in most categories as well as appreciably higher unit prices in 2010. Sports and energy drinks, bottled water, ready to drink (RTD) tea and fruit/vegetable juice all maintained bullish growth even as abundant rainfall seemed to halt the spectacular recovery of carbonates witnessed in 2009. National brands engage in rebranding strategies to revive sales growth Several leading soft drinks brands made use of extensive marketing campaigns to revive fledging volume sales in 2010. Parle Agro rolled out widespread advertising of its flagship brand Frooti, while Hamdard Laboratories followed nuances of modern marketing for Rooh Afza. Carbonates brands 7-Up and Coca-Cola also invested in excessive marketing to achieve higher brand visibility. Pioma Industries concentrate brand Rasna also shifted product positioning, while continuing to target its products towards children. Carbonates majors maintain dominance of soft drinks

Soft drinks players Coca-Cola and PepsiCo were the leaders in overall soft drinks off-trade value sales in 2010. Although domestic players, such as Parle Bisleri, Parle Agro and Dabur, also held notable shares, they remained some distance behind Coca-Cola or PepsiCo. While Coca-Cola entered two high growth categories in the shape of energy drinks and lemonflavoured juice drinks in 2010, PepsiCo launched its carbonates brand Pepsi Max. As the value sales of both of these companies came primarily from carbonates in 2010, they are expected to experience a reduction in their share of soft drinks in the forecast period. Domestic players will benefit from this development as consumers will opt for healthorientated soft drinks. Supermarkets/hypermarkets recovers as a retail channel After an indifferent 2009, consumers returned to shop for their grocery needs at modern retail formats. Emphasis on health and wellness helped drive sales of soft drinks categories primarily retailed through such channels. These included 100% juice, sports and energy drinks, and RTD tea. The convenient shopping environment and promotions offered by supermarkets/hypermarkets attracted consumers to this channel. As the countrys major retailers plan to expand their footprints over the forecast period, the channels contribution to soft drinks sales is expected to increase gradually. Rosy outlook for soft drinks over the forecast period Emerging categories of soft drinks, such as bottled water and fruit/vegetable juice, will have significant influence on soft drinks volume sales in the forecast period, which will achieve double-digit growth rates. Increasing demand for healthy and hygienic products is expected to fuel this growth. Increasing penetration in rural areas will also contribute to considerable sales increments. Sports and energy drinks, however, will retain its status as the fastest growing soft drinks category as its popularity will develop among young Indians. my pages Tea goes soft to take on colas Guwahati: There's a good news for the tea industry. Scientists at the Tocklai Experimental Station (TES), at Jorhat in upper Assam, have come up with a tea soft drink that not only promises to boost tea consumption patterns in the country but also win back sizeable segment of the gen-next segment that tea had already lost to the colas. Our scientists have already carried out successful experiments in presenting tea as a soft drink, and we have already taken the necessary steps for patenting it, Mridul Hazarika, director of the Jorhat-based TES told The Indian Express. The first tea research lab in the world, the TES was established in 1911. Hazarika said tea soft drink, expected to hit the market in the next couple of months, would be a non-carbonated drink with lot of health value. Tea anyway does not have any single reason that makes it detrimental to health. Research worldwide... has only reiterated that tea helps boost the immune system, controls blood pressure, and fights various diseases, he said.

Hazarika said while tea as a hot beverage is an elaborate process, the tea soft drink would also attract the young generation, which, the industry is worried, has been under the influence of various carbonated soft drinks. It will surely attract the younger generation, he said....