Ankiita (Videocon Refrigerators)

MARKET STUDY OF REFRIGERATORS
CHAPTER - 1
INTRODUCTION
Objective Of The Study Introduction To Refrigerator Types Of Refrigerators
INTRODUCTION
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1.1 OBJECTIVE OF THE STUDY

The objective of the project is further classified into primary and secondary objective. 1). Primary objective:Find out the market size of refrigerator (in percentages) of different brands in NCR. For this purpose, the researcher has to do a survey by interviewing the households and finding out the market share of Videocon brand in accordance with other brands. 2). Secondary objective:To know where does the Videocon brand of refrigerator stands in comparison to other brand and what are the various aspects where it needs to improve in order to remain in the market and compete with other brands.
1.2 INTRODUCTION TO REFRIGERATOR REFRIGERATOR

A refrigerator is a cooling apparatus. The common household appliance (often called a "fridge" for short) comprises a thermally insulated compartment and a heat pump chemical or mechanical meansto transfer heat from it to the external environment (i.e., the room in which it is located), cooling the contents to a temperature below ambient. Cooling is a popular food storage technique in developed countries and works by decreasing the reproduction rate of bacteria. The device is thus used to reduce the rate of spoilage of foodstuffs. A refrigerator maintains a temperature a few degrees above the freezing point of water. Optimum temperature range for perishable food storage is 3 to 5 C (37 to 41 F).[1] A similar device which maintains a temperature below the freezing point of water is called a "freezer". The refrigerator is a relatively modern invention among kitchen appliances. It replaced the icebox, which had been a common household appliance for almost a century and a half prior
REFRIGERATOR
FEATURES
The basic feature of any refrigerator is to provide temperature range which is conducive to maintain freshness of the food and other eatables stored in it Newer refrigerators may include: Automatic defrosting; A power failure warning, alerting the user by flashing a temperature display. The maximum temperature reached during the power failure may be displayed, along with information on whether the frozen food has defrosted or may contain harmful bacteria; Chilled water and ice available from an in-door station, so that the door need not be opened;
Water and Ice Dispensing became available in the 1970s. Also some refrigerators have icemakers built-in so the user doesn't have to use ice trays. Some refrigerators have water chillers and water filtration systems. Cabinet rollers that allow the refrigerator to be easily rolled around for easier cleaning; Adjustable shelves and trays which can be repositioned to suit the user; A Status Indicator to notify the user when it is time to change the water filter; An in-door ice caddy, which relocates the ice-maker storage to the freezer door and saves approximately 60 litres (2 cu ft) of usable freezer space. It is also removable, and helps to prevent ice-maker clogging; A cooling zone in the refrigerator door shelves. Air from the freezer section is diverted to the refrigerator door, to cool milk or juice stored in the door shelf.
1.3) TYPES OF REFRIGERATORS

Refrigerators and freezers for food storage are made in a range of sizes. Among the smallest is a 4 L Peltier fridge advertised as being able to hold 6 cans of beer. A large domestic fridge stands as tall as a person and may be about 1 m wide with a capacity of 600 L. Some models for small households fit under kitchen work surfaces, usually about 86 cm high. Fridges may be combined with freezers, either stacked with fridge or freezer above, below, or side by side. A fridge without a frozen food storage compartment may have a small section just to make ice cubes. Freezers may have drawers to store food in, or they may have no divisions (chest freezers). Fridges and freezers may be free-standing, or built into a kitchen. Compressor refrigerators are by far the most common type; they make a noticeable noise Absorption refrigerators or thermo-electric Peltier units are used where quiet running is required; Peltier coolers are used in the smallest refrigerators as they have no bulky mechanism. Compressor and Peltier refrigerators are powered by electricity; absorption units can be designed to be powered by any heat source. A noticeable difference between the two types is the absence of refrigerant with the Peltier coolers (these use a different method of cooling). But Peltier coolers use more electricity because they are thermodynamically inefficient. Solar refrigerators and Thermal mass refrigerators are designed to reduce electrical consumption. Solar refrigerators have the added advantage that they do not use refrigerants that are harmful to the environment or flammable. Typical solar designs are absorption refrigerators that use ammonia as the working gas, and employ large mirrors to concentrate sufficient sunlight to reach the temperature required to free gaseous ammonia from the solvent. Most thermal mass refrigerators are designed to use electricity intermittently. As these units are heavily insulated, cooling load is limited primarily to heat introduced by new items to be refrigerated and ambient air transfer when the unit is open. Very little power is therefore required if opened infrequently. Refrigeration units for commercial and industrial applications can be made in various size, shape or style to fit customer needs.
Other specialised cooling mechanisms may be used for cooling, but have not been applied to domestic refrigerators. Magnetic refrigerators are refrigerators that work on the magneto caloric effect. The cooling effect is triggered by placing a metal alloy in a magnetic field. Acoustic refrigerators are refrigerators that use resonant linear reciprocating motors/alternators to generate a sound which is then converted to heat and cold using compressed helium gas. The heat is discarded and the cold is routed to the refrigerator.
CHAPTER - 2
COMPANY PROFILE
Videocon- A Vibrant Enterprise Videocon History A Man Of Ideas Investors Relation Board Of Directors Future Plans Vision And Mission Career In Videocon The Pioneering Tradition
2.1) VIDEOCON - A Vibrant Enterprise

The Videocon group emerges as a USD 2.5 Billion global congolomerate continuing to set trends in every sphere of its activities from a conference room sized assembly line in 1979.
Today the group operates through 4 key sectors:
Consumer Electronics, Home Appliances & Compressor manufacturing in India

We enjoy a pre-eminent position in terms of sales and customer satisfaction in many of our consumer products like Colour Televisions, Washing Machines, Air Conditioners, Refrigerators, Microwave ovens and many other home appliances, selling them through a Multi-Brand strategy with the largest sales and service network in India. Refrigerator manufacturing is further supported by our inhouse compressor manufacturing technology in Bangalore.
Display industry and its components

With the Thomson acquisition Videocon has emerged as one of the largest Colour Picture tube manufacturers in the world operating in Italy, Poland and China, continuing to lead through new innovative technologies like slim CPT, extra slim CPT and High Definition 16:9 format CPT.
Colour Picture Tube Glass

Videocon is one of the largest CPT Glass manufacturers in the world with a high level of experience and technical expertise operating through Poland and India. Videocon will leverage on this synergy after the Thomson acquisition to internally source glass for its CPT manufacturing increasing efficiencies and lowering costs.
Oil and Gas

An important asset for the group is its Ravva oil field with one of the lowest operating costs in the world producing 50,000 barrels of oil per day. The group has ambitious plans for expansion in this sector globally.
2.2 History of Videocon

In 1984, Dhoot brothers of Aurangabad (Maharashtra) lit the spark of the consumer durable revolution in India with the start of Videocon, a company dedicated to a new set of ideals; a company striving to make more and more homes all over the country, better homes. Videocon ignited peoples consciousness with a stream of products that freed them from drudgery and transported them into a world they could once only dream of. The Group basically consists of three main companies:1. Videocon International Limited (VIL) 2. Videocon Appliance Limited (VAL) 3. Videocon VCR Limited From the very beginning VIDEOCON embarked on a mission of designing and acquiring state of the art technology and customizing it for Indian conditions. Through the concept of zero wastage; and zero defects, VIDEOCON has been able to achieve cost reductions, resulting in the latest products being made available at affordable prices. In a short span of time, VIDEOCON has made its marks as an innovative company, introducing many new products into the country.
Videocon is an Indian multinational with interests in Consumer Electronics, Home Appliances, Colour Picture Tube Glass, and Oil & Gas. At that time it used to manufacture TV and Washing Machine. In 1989-90, Videocon started manufacturing Home Entertainment Systems, Electric Motors & AC. Videocon entered Refrigerators and coolers segment in 1991. In 1995, Videocon started manufacturing Glass shells for CRT and in 1996 it ventured into Kitchen appliances and crude oil segment. In 1998, Videocon started manufacturing Compressors & Compressor Motors. In the year 2000, Videocon took over Philips Color TV Plant. In 2005, Videocon took over 3 plants of Electrolux India and acquired Thomson CPT. Today; it has evolved into a giant conglomerate with annual revenues of over U$4.1 billion.
Today VIDEOCON products are adorn 5 million house-holds all over the country. From televisions to Audio systems, Washing Machines, Air Conditioners, Refrigerators, the range is both wide and unique. It is unique because VIDEOCON has so many models for each of its range of products. Every month, VIDEOCON launches at least one new model. VIDEOCON HAS CLASSIFIED its vast range of products line into two divisions, namely, CONSUMER ELECTRONICS (which includes, Televisions, VCRs, VCPs, and Audio systems) and HOME APPLIANCES (Washing machines, Refrigerates, and Air-conditioners) VIDEOCONs biggest assets are its sophisticate, automated and up-to-date plants. These boasts of in house facility for manufacturing fly back towns formers and tuners, fully computerised chips mounting facility and fully automatic assembly lines VIDEOCON are technologically the most advanced in the country.
BUSINESS INTREST OF VIDEOCON:Consumer Electronics & Home Appliances:

Videocon enjoys leadership position in consumer products like Colour Televisions, Washing Machines, Air Conditioners, Refrigerators, Microwave ovens and numerous other home appliances. Videocon's refrigerator manufacturing enjoys synergy with its in house compressor manufacturing technology in Bangalore.
Display industry and its components:

After the acquisition of Thomson in 2005, Videocon has emerged as one of the largest Colour Picture tube manufacturers in the world. It has plants in Mexico, Italy, Poland and China and manufactures a range of high-tech products such as slim CPT, extra slim CPT and High Definition 16:9 formats CPT.
Colour Picture Tube Glass:

Videocon is one of the largest CPT Glass manufacturers in the world. It has plants in Poland and India. Videocon's CPT Glass manufacturing complements its Colour Picture tube manufacturing business.
Oil and Gas:

Videocon Group has interests in oil & gas exploration, prospecting and intends to get into gas distribution. It produces 7% of all oil in the private sector in India. Videocon's Ravva oil field has one of the lowest operating costs in the world and it produces 50,000 barrels of oil per day. Videocon is also actively looking for exploration and production opportunities in countries like Oman, Australia and the Timor Sea near Indonesia.
Major Achievements of Videocon Industries Ltd:

The largest panel production facility in the world under one roof providing very high economies of scale One of the world's largest and most respected CRT glass manufacturers Firing the largest furnace of its kind in the world with a tank size of 3300 sq ft One of the few companies in the world to convert sand to TV One of the largest and most acknowledged CPT manufacturer in the world Manufactured India's first rust-free Washing Machine
The Videocon symbol

The Videocon symbol, it reiterates the ethos of a company dedicated to maintaining the highest international standards of excellence through quality, technology and innovation. For over a decade now, Videocon has been brining the latest and very best in Consumer Electronics and Home Appliances. Successfully adapting the best of international technology to suit Indian needs, and crafting it to improve the quality of life - as millions of satisfied customers will agree.
The symbol of Videocon asserts its passion for global impact, and the two 'E's on either side represent the Group's wide spectrum of interests ranging from 'Electronics to Energy'. A symbol that proclaims a paradigm shift. A sign that represents the new force that is Videocon. Thus recapitulating our principle of reaching out and touching the lives of millions of people. Worldwide.
THE SPIRIT OF ENTERPRISE

Where fields of sugarcane grow tall and proud. Where bushes of cotton bud bloom. Where tourists flock to the world-famous caves of Ajanta and Ellora. Where India's NO.1 Consumer Electronics and Home Appliances take shape, to take millions of Indians into a better, brighter future. This is Marathwada, India, where the Dhoot family launched Videocon International Limited in 1984, with the avowed purpose of producing world-class Color Television through a technical tie-up with Toshiba Corporation of Japan. Within a decade, Videocon emerged as India's leading brand of both Color and Black & White Televisions and continues to dominate this highly competitive market. The leader innovates. The leader forges ahead. The leader breaks new ground. Harnessing the advanced technology, relentlessly pursuing quality to achieve various international standards of Quality Control. Breaking through, time and again, with innovative products for a better life.
PROFILES OF LEADERSHIP
Futuristic Neuro Fuzzy Logic Washing Machines, User-friendly - No-Frost Refrigerators, the very latest music systems. The most sophisticated Color Television and VCRs. HighTech Air-conditioners. Videocon today, is a multi-faceted group, with 9 state-of-the-art manufacturing facilities all over India. Highly qualified engineers, trained in Japan, backed by 6500 technical and support staff, work together in close unison to produce India's leading branch of consumer electronic products and home appliances.
1995 was a landmark year for Videocon. It clearly reaffirmed its leadership in Color TVs, Black & White TVs, VCRs and VCPs, Washing Machines as well as No-Frost Refrigerators. Then Videocon began to reach out to the core. To industries at the heart of a nation: Petroleum, Power, Construction and Housing. Leading India into the future. With Confidence. With determination. With a commitment to excellence, rooted in the pioneering vision of a path breaker.
2.3) A MAN OF IDEAS
A Man of ideas. A man of substance. A man of vision. Shri Nandlal Madhavlal Dhoot, the founder of the Videocon group, completed his education in Ahmednagar, Pune, and in Maharashtra, India. A successful sugarcane and cotton grower, he boldly ventured forth and imported IIMT karkardooma Page 18
machinery from Europe, setting up the Gangapur Sakhar Karkhana (Sugar Mill) in 1955, at a time when the village had no electricity, thereby unleashing an industrial revolution. The die was cast. Over the years, Nandlalji's pioneering spirit found expression in a myriad ways, earning him the well-deserved reputation of the doyen of industrial activity in Marathwada, India. In early 80s, Nandlalji initiated his three sons - Venugopal, Rajkumar and Pradeep into the business. Through a technical tie-up with Toshiba Corporation of Japan, he launched India's first world -class Colour Television : Videocon Today, Videocon is a household name across the nation - India's No.1 brand of Consumer Electronics and Home Appliances, trusted by over 50 million people to improve their quality of life.
The Late Shri. Nandlal Madhavlal Dhoot Founder, The Videocon Group (26 February 1932 - 26 April 1993) A man of Ideas. A man of Substance. A man of Vision.
2.4 INVESTORS RELATION Ownership Structure Shareholding Pattern as on 30-09-2010 Sr. No (A) (1) (a) (b) Number of Total shares held in As a Category of Number of As a % of number of de % of shareholder shareholders (A+B+C) shares materialized (A+B) form Shareholding of Promoter and Promoter Group Indian Individuals/ Hindu 12 1214649 1214649 0.44 0.42 Undivided Family Bodies Corporate 37 193909430 193858700 70.92 66.82 49 195124079 195073349 71.36 67.24
Sub-Total (A)(1) (2) Foreign (a) Individuals Resident IIMT karkardooma Page 20
(Non-
Individuals/ Foreign Individuals) (b) Bodies Corporate (c) Institutions (d) Any Other (specify) Sub-Total (A)(2) Total Shareholding of Promoter and Promoter Group (A)= (A)(1)+(A)(2) Public shareholding Institutions Mutual Funds / UTI Financial Institutions/ Banks Insurance Companies Foreign Institutional Investors Sub-Total (B)(1) Non-institutions Bodies Corporate Individuals Individual Shareholders holding nominal share capital up to Rs. 1 lakh Individual Shareholders holding nominal share capital in
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0 67.24
49 195124079
195073349 71.36
(B) (1) (a) (b) (c) (d)
35 39 5 107 186
5785620 10349403 18197250 14338142 48670415
5784297 10336376 18197250 14332231
2.12 3.79 6.66 5.24
1.99 3.57 6.27 4.94 16.77
48650154 17.81
(2) (a) (b) (i)
2899 345046
12660210 11988201
11187863 10184731
4.63 4.39
4.36 4.13
(ii)
96
4393749
4227949
1.61
1.51
excess of Rs. 1 lakh (c) Any Other (specify) Sub-Total(B)(2) Total Public Shareholding (B)= (B) (1)+(B)(2) TOTAL(A)+(B) (C) Shares held by Custodians and against which Depository Receipts have been issued GRAND TOTAL (A)+(B)+(C)
1308 349349 349535
537435 29579595 78250010
533235
0.20
0.19 10.19 26.96
26133778 10.83 74783932 28.64
349584 273374089 2 16824545
269857281 16819085
100
94.2 5.80
349586 290198634
286676366
100
100
2.5 BOARD OF DIRECTORS Board of Directors

Mr. Venugopal N Dhoot Mr. Pradipkumar N Dhoot Mr. K. C. Srivastava Mr. Radhey Shyam Agarwal Mr. Satyapal Tekchand Talwar Mr. S. Padmanabhan Maj. Gen. S. C. N. Jatar Mr. Arun L. Bongirwar Ms. Gunilla Nordstrom (Nominee - AB Electrolux (Publ) Mr. Sushil Muhnot(Nominee - IDBI Limited) Mr. Ajay Saraf (Nominee - ICICI Bank Limited)
"The Henchmen"
2.6 FUTURE PLANS Future Plans

The Future is here To strengthen and maintain & its leadership status, the Videocon group has clearly charted out its course for the future. Aggressive development is in full swing at the R & D Centres to bring out state-of-the-art technologies including True Flat, Slim, Extra Slim, Plasma & LCDs, at the earliest. Cost rationalization processes - are in various stages - including rationalizing factories in Europe, increasing automation and improvement of efficiency in China, accessing flass shells from India for international CPT facilities and a lot more - are in various stages of implementation. Internationally all existing client relationships are being strengthened. The cost IIMT karkardooma Page 24
competitiveness and increase in capacity in Polland has opened up big opportunities in the OEM business. Last but not the least, in the domestic market consolidation with multiple brands paves the way for an unassailable lead in the market. In the Oil & Gas business, having all the basic operator capabilities of a prospecting entity, the group is looking to add more explorations and production depth as also oil bearing assets. The group will also get into gas distribution in India siginificantly.
2.7 VISION AND MISSION
Videocons mission: a reflection of continuity and change

To delight and deliver beyond expectation through ingenious strategy, intrepid entrepreneurship, improved technology, innovative products, insightful marketing and inspired thinking about the future. A breakdown of the statement above reveals a means and end approach, where the end is articulated at the beginning with the means linked to it.
To delight and deliver beyond expectation: the end

This segment not only underlines the importance of the ultimate goal - customer satisfaction (delight) and ultimate target - the customer, but also of intermediate processes and principals, which have contributed to building a robust, dependable Videocon value chain (deliver). As a IIMT karkardooma Page 25
result of its focus on developing loyal customers and reliable associates, Videocon is able to exceed expectations.
through ingenious strategy: the means

In the cutthroat world of today, it is only by taking recourse to advance planning and strategy that a business can hope to survive. Although textbook strategy has its uses, reproducing it in verbatim for the real world would be foolish because of the absence of textbook conditions. Thus, there is a need for a bounded rationality, a spontaneity and improvisation that is flexible enough for scenarios both imaginable and unimaginable. Videocons ingenious manoeuvres are actually flexi-strategy that abstracts from shifting ground conditions and decides game-plans, or sometimes changes the rules of the game.
intrepid entrepreneurship: the means

An enterprise with the odds stacked against it makes great business sense. This is because higher the obstacles, lower the number of players likely to be active in that field - thus, fetching extraordinary returns. The only requirement is a bold and confident attitude willing to brave the odds. Videocons foray into oil and gas is a bold and intrepid endeavour that arises from immense faith on the surefooted competence of the companys in-house managerial talent.
improved technology: the means

Technology is no more a premium input; it has become the bare minimum in recent years. Rapid advances have only fuelled this phenomenon. Videocon is extremely vigilant in shunting out dated technology and replacing it with the best-in-class offers of the times.
innovative products: the means

Product development, innovation and customisation are the tools Videocon uses to stay ahead of the competition. This is because a continuous stream of innovative products excites the market IIMT karkardooma Page 26
and enhances brand recall. A strategy that Videocon banks on a lot, especially on the domestic front.
insightful marketing: the means

The market share battle scene has long shifted from technology and processes to the psyche of the customer. This means that those with deeper insights into the elusive mind of the buyer are likely to dominate. Videocon is reinforcing marketing strengths to read better the pulse of the market and help create products that map perfectly into customer preferences.
inspired thinking about the future.: the means

The future is unpredictable, but not doing anything about it is fraught with grave risk. Videocon extrapolates future trends on the basis of current changes in technology and preferences as well as sheer gut feel. Fine-tuned business instincts are worth their weight in gold, lots of it. The company has perfected its practice almost into an art form with some calculated gambles like oil and gas proving to be absolute money-spinners
2.8 CAREER IN VIDEOCON WHY VIDEOCON?
Videocon has an environment which is Driven by Performance Strong Value base Empowered Inclusive Diversified Talent base Fun-filled
Creativity and autonomy:

An individual's creativity is the basis for value creation. Videocon respects diversity and autonomy, allowing each of its employees to exercise their creativity to the full.
Emphasis on competence:
Competence is the basis for performance. Videocon sees competence as the most IIMT karkardooma Page 28
important factor in its personnel decisions.
Equal opportunities:
Equal opportunities build trust among people. Videocon ensures equal opportunities regardless of gender, race, age, religion, or nationality.
Long-term perspective:
Maintaining a long-term perspective is the foundation for Videocon's HR policies. VIDEOCON's HR programs are designed with a long-term perspective and implemented with dedication and persistence.
Training:
Videocon offers diverse training programs to its employees according to position to encourage learning and development. We do this by equipping them with the professional capabilities and enabling them to apply the latest technologies at work.
Rewards:
Videocon offers its employees a competitive, unique rewards system which motivates employees to perform better by helping them to enhance their quality of life.
2.9) VIDEOCON APPLIANCES LTD.:-IN THE PIONEEERING TRADITION
In Promoted by the Videocon Group, Videocon Appliances Ltd. was incorporated in 1988. Making the Group's diversification into the Home Appliances, Videocon has continued with its mission of bringing the benefits of innovative technology to millions of homes.
THE WASHING MACHINE REVOLUTION
The company's first priority was to launch an international quality washing machine, thereby liberating the Indian housewife from the daily back-breaking, time-consuming drudgery of washing clothes by hand. Videocon introduced India's first Twin Tub Washing Machine, in collaboration with Matsushita Electric Industrial Co. Ltd., Japan.
Videocon quickly become the market leader. Today, Videocon produces India's widest range of washing machines, at its state-of-the-art plant at Chitegaon, Aurangabad, India. The only fully integrated washing machine plant in India with ISO 9002 certification; it is the second largest among Matsushita's licensees, worldwide.
CLEANING UP THE MARKET
The Videocon range includes washers, Semi-automatic and fully Automatic Washing Machines, Fuzzy Control Washing Machines and India's first Neuro Fuzzy Logic Washing Machine. FIRST WITH NO - FROST TECHNOLOGY Focusing its attention on an industry that underwent a technological stalemate for over a decade, Videocon turned it around. Entering the market in 1992 with breakthrough technology, Videocon pioneered India's first No-Frost Refrigerators, produced in technical (design and drawing) collaboration with Matsushita Refrigeration Co., Japan. Videocon has also significantly upgraded the conventional refrigerator by introducing features such as clean back, double-door, and automatic defrosting. The refrigerator plant has modern manufacturing facilities including Paint Shop and PUF Machines .
A BREATH OF FRESH AIR
Videocon offers the widest range of Room Air-conditioners in India, manufactured under a design and drawing agreement with Matsushita Electric Industrial Co. Ltd. It was the first company to introduce Air-conditioners with Rotary Compressors and to launch Neuro Fuzzy Logic Split Air-conditioners. With a view to achieve self-sufficiency, build quality and reduce manufacturing costs, Videocon Appliances makes various components such as Moulds, Refrigerator Fan Motors, Washing Machine Motors, Compressors, Cooling coils and Mechanism Cases.
DISH WASHER
Videocon has just launched Dish Washer model VA 1200 which has specially designed for cleaning of utensils & dishes. This stand alone Dish Washer can handle the toughest cleaning jobs in the Kitchen.
CHAPTER - 3
RESEARCH AND METHODOLOGY
Introduction to research Objectives of research Motivation in research Significance of research Criteria of good research Research design Sampling and sampling design
3.1) INTRODUCTION TO RESEARCH

Research comprise defining and redefining problems, formulating hypothesis or suggested solutions; collecting, organizing and evaluating data; making deductions and reaching conclusions; and at last carefully testing the conclusions to determine whether they fit the formulating Hypothesis. IIMT karkardooma Page 33
In short, the search for Knowledge through Objective and Systematic method of finding solutions to a problem is Research.
MEANING OF RESEARCH
Research in common parlance refers to a search for knowledge. Once can also define research as a scientific and systematic search for pertinent information on a specific topic. In fact, research is an art of scientific investigation. The Advanced Learners Dictionary of Current English lays down the meaning of research as a careful investigation or inquiry specially through search for new facts in any branch of knowledge. It is actually a voyage of discovery. We all possess the vital instinct of inquisitiveness for, when the unknown confronts us, we wonder and our inquisitiveness makes us probe and attain full and fuller understanding of the unknown. This inquisitiveness is the mother of all knowledge and the method, which man employs for obtaining the knowledge of whatever the unknown, can be termed as research.
3.2) OBJECTIVES OF RESEARCH

The purpose of research is to discover answers to questions through the application of scientific procedures. The main aim of research is to find out the truth which is hidden and which has not been discovered as yet.
Though each research study has its own specific purpose, we may think of research objectives as falling into a number of following broad groupings: 1. To gain familiarity with a phenomenon or to achieve new insights into it (studies with this object in view are termed as exploratory or formulative research studies); 2. To portray accurately the characteristics of a particular individual, situation or a group (studies with this object in view are known as descriptive research studies); 3. To determine the frequency with which something occurs or with which it is associated with something else (studies with this object in view are known as diagnostic research studies); 4. To test a hypothesis of a causal relationship between variables (such studies are known as Hypothesis-testing research studies.
3.3) MOTIVATION IN RESEARCH

What makes people to undertake research? This is a question of fundamental importance. The possible motives for doing research may be either one or more of the following: 1. Desire to get a research degree along with its consequential benefits; IIMT karkardooma Page 35
2. Desire to face the challenge in solving the unsolved problems, i.e., concern over practical problems initiates research; 3. Desire to get intellectual joy of doing some creative work; 4. Desire to be of service to society; 5. Desire to get respectability.
3.4) SIGNIFICANCE OF RESEARCH

The significance of research can also be understood keeping in view the following points: (a) To those students who are to write a masters or Ph.D. thesis, research may mean a careerism or a way to attain a high position in the social structure; (b) To professionals in research methodology, research may mean a source of livelihood; (c) To philosophers and thinkers, research may mean the outlet for new ideas and insights; (d) To literary men and women, research may mean the development of new styles and creative Work; (e) To analysts and intellectuals, research may mean the generalisations of new theories.
Thus, research is the fountain of knowledge for the sake of knowledge and an important source of providing guidelines for solving different business, governmental and social problems. It is a sort of formal training which enables one to understand the new developments in ones field in a better way.
3.5) CRITERIA OF GOOD RESEARCH

Whatever may be the types of research works and studies, one thing that is important is that they all meet on the common ground of scientific method employed by them. One expects scientific research to satisfy the following criteria. The purpose of the research should be clearly defined and common concepts be used. The research procedure used should be described in sufficient detail to permit another researcher to repeat the research for further advancement, keeping the continuity of what has already been attained. The procedural design of the research should be carefully planned to yield results that are as objective as possible. The researcher should report with complete frankness, flaws in procedural design and estimate their effects upon the findings. IIMT karkardooma Page 37
The analysis of data should be sufficiently adequate to reveal its significance and the methods of analysis used should be appropriate. The validity and reliability of the data should be checked carefully. Conclusions should be confined to those justified by the data of the research and limited to those for which the data provide an adequate basis. Greater confidence in research is warranted if the researcher is experienced, has a good reputation in research and is a person of integrity.
In other words, we can state the qualities of a good research as under:
Good research is systematic:

It means that research is structured with specified steps to be taken in a specified sequence in accordance with the well defined set of rules. Systematic characteristic of the research does not rule out creative thinking but it certainly does reject the use of guessing and intuition in arriving at conclusions.
Good research is logical:

This implies that research is guided by the rules of logical reasoning and the logical process of induction and deduction are of great value in carrying out research. Induction is the process of reasoning from a part to the whole whereas deduction is the process of reasoning from some premise to a conclusion which follows from that very premise. In fact, logical reasoning makes research more meaningful in the context of decision making.
Good research is empirical:
It implies that research is related basically to one or more aspects of a real situation and deals with concrete data that provides a basis for external validity to research results.
Good research is replicable:

This characteristic allows research results to be verified by replicating the study and thereby building a sound basis for decisions.
3.6) RESEARCH DESIGN MEANING OF RESEARCH DESIGN

The formidable problem that follows the task of defining the research problem is the preparation of the design of the research project, popularly known as the research design. Decisions regarding what, where, when, how much, by what means concerning an inquiry or a research study constitute a research design. A research design is the arrangement of conditions for collection and analysis of data in a manner that aims to combine relevance to the research purpose with economy in procedure. In fact, the research design is the conceptual structure within which research is conducted; it constitutes the blueprint for the collection, measurement and analysis of data. As such the design includes an outline of what the researcher will do from writing the hypothesis and its operational implications to the final analysis of data. More explicitly, the desing decisions happen to be in respect of: IIMT karkardooma Page 39
(i)What is the study about? (ii)Why is the study being made? (iii)Where will the study be carried out? (iv)What type of data is required? (v)Where can the required data be found? (vi)What periods of time will the study include? (vii)What will be the sample design? (viii)What techniques of data collection will be used? (ix)How will the data be analysed? (x)In what style will the report be prepared?
We can state the important features of a research design as under : (i) It is a plan that specifies the sources and types of information relevant to the research problem. (ii) It is a strategy specifying which approach will be used for gathering and analysing the data. (iii) It also includes the time and cost budgets since most studies are done under these two constraints. In brief, research design must, at least, contain:(a) a clear statement of the research problem (b) procedures and techniques to be used for gathering information (c) the population to be studied (d) methods to be used in processing and analysing data IIMT karkardooma Page 40
Research design includes surveys and fact-finding enquiries of different kinds. The major purpose of descriptive research is description of the state of affairs as it exists at present. The research was designed in such a way that all the probable customers and the potential users were covered during the research so as to get accurate information and feedback from the respondents.
The research was divided in the following phases: 1) The respondents were segmented 2) The target customer were identified and approached 3) Collection of primary data via questionnaires 4) Analysis and conclusion
3.7) SAMPLING AND SAMPLE DESIGN

Sampling refers to the process of choosing a sample of elements from a
total population of elements. Data was processed under Microsoft Excel Software. About 100 samples were collected and analyzed through it. Frequencies, cross tabulation and inter comparison was done to interpret the data.
Research Instruments
Selected instrument for Data Collection for Survey is Questionnaire. Questionnaires: - A questionnaire consists of a set of questions presented to respondent for their answers. It can be Closed Ended of Open Ended Open Ended: - Allows respondents to answer in their own words & are difficult to Interpret and Tabulate. Close Ended: - Pre-specify all the possible answers & are easy to Interpret and Tabulate. Types Of Question Included: Closed ended Questions IIMT karkardooma Page 42
Sampling Plan
After deciding on the research approach and Instrument, the marketing researcher must design a Sampling Plan.this includes:. Sampling Unit: - Who is to be surveyed? The marketing researcher must define the target population that will be sampled. The sample Unit taken by me is a General individual customer those who trade in share market. Sample Size/ Population Size: - How many people should be surveyed? I have cover NCR for the survey. My sample size is 100. Sampling Procedure: - How should the respondent be chosen? In the Project sampling done is on basis of Random sampling.
Contact Methods
Once the sampling plan had been determine, the marketing researcher must device how the subject should be contacted: Mail, Telephone, Personal or On-line Interviews.
In my project I went for Telephone and Personal Interviewing WHY DO WE NEED SAMPLING?
a) Sampling is for economy. Research without sampling may be too costly. Sampling reduces the study population to a reasonable size that expenses are greatly reduced. b) Sampling is for speed. Research without sampling might be too time consuming. c) Sampling is for accuracy. IIMT karkardooma Page 43
If it takes too long time to cover the whole study population, there may be inaccuracy. The research must be finished within a reasonable period of time so that the data are still true, valid and reasonable. d) Sampling saves the sources of data from being all consumed. The act of gathering data may consume all the sources of information without sampling. In such a case, there is no more data to apply the conclusion to.
CHAPTER - 4
ANALYSIS AND FINDINGS
Introduction to data analysis Data analysis Diagrammatical representation and analysis Swot analysis
4.1) INTRODUCTION TO DATA ANALYSIS

Data analysis is defined as a practice in which unorganized or unfinished data is ordered and organized so that utile information can be highlighted from it. It involves processing and working on data, in order to understand what all is present in the data and vice versa. Charts, graphs, and write ups in text form, are various methods to analyze data. These data analysis methods are designed to polish and refine the data, so that the end users can reap interesting or useful information without any need of going through the entire data themselves.
Methods of Data Analysis

Data was processed under Excel Software. About 100 samples were collected and analyzed through it. Frequencies, cross tabulation and inter comparison was done to interpret the data. The data collected was analyzed by using appropriate statistical tools with the help of computer based statistical software package. MS Excel Bar Graphs and Pie Charts
AREAS COVERED
The areas that have been covered are NCR.
TRAINING SESSION:The researcher has attended the training session in Videocon International Limited, where we came to know regarding the various products being made by Videocon and its various product ranges with different prices.
SOURCES OF DATA:The researcher has used primary as well as secondary sources for data collection. Primary data were collected through structured questionnaire and secondary data were collected by going through company record, brochures, articles etc in the newspapers and journals.
SCOPE OF THE SYUDY:The study was especially on the market size of refrigerator of Videocon brand in NCR.
4.2) DATA ANALYSIS
Near about 100 customers formed the sample that mainly covers NCR. Personal interview was used for collecting the data from respondents. Structured questionnaire was used to collect data through personal interviews. The questionnaire includes closed ended questions.
The collected data is statistically analysed using various analysis techniques such as percentage analysis, cross tabulation and ranking etc were used.
STAGES OF THE RESEARCH STUDY:STAGE 1:-The researcher has spent first week on knowing about Videocons market share in different areas of NCR. STAGE 2:-We have spent second week on formulating questionnaire, deciding sample size and knowing regarding how we should proceed with the project. STAGE 3:- This stage deals with preparing the rough data of the questionnaire in the initial stage and final data of questionnaire. STAGE 4:- The fourth stage is concerned with interviewing the respondentsin different areas with the help of structured questionnaire and two weeks was spent on data collection.
STAGE 5:-The work of data analysis has been done at the fifth sage. STAGE 6:-The last stage deals with interpreting. The data being analysed at the fifth stage.. After interpretation was completed the mainly concern was preparing the research project report for presentation using various tables, graphs ad charts.
4.3) Diagrammatical representation and analysis
Q.1 Do you have a refrigerator??
Yes No
95 05 Percentage of people who have a refrigerator and who do not
Interpretation of the result:

Above pie chart shows that among 100 samples-: 95% people have a refrigerator at their home. 05% people do not have a refrigerator at their home.
Q.2 Which type of refrigerator do you have??

Frost Free(Double Door) Direct Cool(Single Door) Total 74 21 95
Percentage-type of refrigerator Interpretation of the result

Above pie chart shows that among 95 samples-: 78% people have a frost-free refrigerator at their home. IIMT karkardooma Page 49
22% people have direct cool refrigerator at their home.
Q.3 Is it necessary to buy a Frost Free Refrigerator?? Yes No Total 17 83 100 Percentage- Necessary to buy a Frost Free Refrigerator
Interpretation of the result

Above pie chart shows that among 100 samples-: 17% people find it necessary to refrigerator. 83% people do not have a refrigerator at their home.
Q. 4 Which brand of frost-free refrigerator you have at your home? LG Videocon

30 20
Samsung Whirlpool Others Total
15 20 10 95
Consumers choice of brand (of those that owns refrigerator) Interpretation of the result
Above pie chart shows that among 100 samples, 95 consumers owns refrigerators and among 95 samples-:
Most of the customers use LG, Videocon or Whirlpool. Together they constitute ~80% of the market
Q. 5 Which are factors mostly affecting your refrigerator buying decisions? Factors Price Brand Features Customer Scheme Dealer Recommendation Previous Experience Others All 24% 18% 16% 12% 4% 14% 12% LG 27% 20% 13% 8% 4% 12% 16% Videocon Whirlpool Samsung 25% 22% 11% 10% 6% 10% 14% 20% 27% 11% 10% 8% 8% 14% 18% 22% 18% 8% 4% 15% 15% Others 26% 14% 20% 12% 6% 10% 10%
Factors affecting buying decisions For All Refrigerators
Price and Brand are the two major reasons for buying Refrigerators Dealer Recommendations are quite ineffective in pushing sales
Factors affecting buying decisions For LG Refrigerators

Price and Brand are the two major reasons for buying LG Refrigerators Dealer Recommendations are quite ineffective in pushing sales
Factors affecting buying decisions For Videocon Refrigerators
Price and Brand are the two major reasons for buying Videocon Refrigerators Dealer Recommendations are quite ineffective in pushing sales
Factors affecting buying decisions For Whirlpool Refrigerators

People buy Whirlpool refrigerators as it is a well known Brand Price comes as distant second as a reason for sales of whirlpool refrigerators Dealer Recommendations are also quite effective in pushing sales
Factors affecting buying decisions For Samsung Refrigerators
Price, Brand and Features are three major reasons for buying Samsung Refrigerators Previous experience of the customers with the brand also pushes the sales
Factors affecting buying decisions For Other Refrigerators
Price (Low) is the major reason for buying Refrigerators in Others category Features provided by the company also pushes the sales in Others category
Q. 6 What type problems you mostly faced in refrigerator? Factors Cooling Capacity Services Voltage Leakage Noise Others All 26% 19% 17% 7% 8% 8% 18% LG 29% 18% 15% 6% 6% 10% 18% Videocon Whirlpool Samsung 28% 19% 14% 7% 9% 7% 17% 22% 25% 13% 8% 10% 6% 16% 21% 19% 21% 5% 7% 12% 18% Others 28% 12% 22% 10% 8% 8% 12%
Problems faced For All Refrigerators

Cooling and Capacity are the two major problems with all Refrigerators Bad after sales services and Noise are also major problems faced with all Refrigerators Problems faced For LG Refrigerators

Cooling and Capacity are the two major problems with LG Refrigerators Bad after sales services and Noise are also major problems faced with LG Refrigerators.
Problems faced For Videocon Refrigerators

Cooling and Capacity are the two major problems with Videocon Refrigerators Bad after sales services and Noise are also major problems faced with Videocon Refrigerators
Problems faced For Whirlpool Refrigerators

Cooling and Capacity are the two major problems with Whirlpool Refrigerators Bad after sales services and Noise are also major problems faced with Whirlpool Refrigerators
Problems faced For Samsung Refrigerators

Cooling and Services are the two major problems with Samsung Refrigerators Capacity is also a major problem faced with Samsung Refrigerators
Problems faced For Other Refrigerators

Cooling and Services are the two major problems with Refrigerators in Others category Capacity is also a major problem faced by Refrigerators in Others category
Q.7 What types of scheme do you preferred? Discount on Prices Gifts & prices Scratch Cards Exchanging Offers Total 49 9 3 39 100
Discount on prices and exchanging offers are the two mostly preferred schemes by the people. It is followed by the gifts & prices and Scratch card schemes.
Q. 8 In your opinion which brand of Frost Free Refrigerator (Double Door) is best? LG Videocon Whirlpool Samsung Others Total 24 26 30 10 10 100
Best Frost Free Refrigerator
Whirlpool Refrigerators are perceived as the best Frost Free Refrigerator Its followed by Videocon and LG in popularity
Q.9 In your opinion which brand of Direct Cool (Single Door) Refrigerators are best? LG Videocon Whirlpool Samsung Others Total 23 28 28 11 10 100
Best Direct Cool Refrigerator

Whirlpool Refrigerators and Videocon refrigerators are perceived as the best Direct Cool Refrigerator. Its followed by LG and Samsung.
Q.10 In terms of capacities, which categories do you prefer most? 185,235, 270, 215 Ltrs. 240, 260, 290, 320, 350, 390 Ltrs. Total 76 24 100
Percentage-Refrigerator capacity

76% people prefer 240-390 Ltrs. Capacity refrigerators. 24% people prefer 185-215 Ltrs. Capacity refrigerators.
4.4) SWOT ANALYSIS of Videocon STRENGTH:1).Very good quality of product having fewer prices i.e. the quality being provided by Videocon is good with lesser price which can be affordable by a middle income family group. 2). Company provides very good after sale services in some areas having very good service center at various places. 3). Competitive in the sense that it is the only Indian company surviving in the market and competing with other multinational companies.
WEAKNESSES
1). Less advertisement i.e. exposure or knowledge which the consumer should have regarding the Videocon brand is not good because of lesser advertisement. 2). Targeting middle income group consumer and does not target upper-middle income group people. 3). Poor management in some areas i.e. service personnel were not available at the time when their need is required.
MARKETING OPPORTUNITIES
1).Videocon should try to concentrate more on the refrigerator Segment where Videocons main competitor is L.G. and should capture more market share by this way. 2). Videocon should pay more attention to dealer grievances because they are the real strength and they can help the company in increasing their market share. 3). Videocon has target the middle income group level but in order to increase its market share, they should target or concentrate on upper-middle segment. 4). Videocon, as is losing its brand image because of lesser advertisement, so it should concentrate more on doing influence advertisement and reminder advertisement through which they should enhance their customer to buy their brand. 5). Videocon has to go in for product differentiation. Videocon has lost a marketing opportunity but it should now try to wrest it back.
MARKETING THREATS
1). After Globalization, the biggest threat is from the foreign companies. If they are allowed to come in, they will become hyper-competitive. 2). L.G. and Samsung are the major threat for Videocon, so they should differentiate their products from each other in order to capture the market.
CHAPTER - 5 CONCLUSION
5. CONCLUSION
This research is a diagnostic study related to two main objective i.e. primary and secondary objective mentioned already. This section consists of all the findings carried out during research work. As topic was Market size of refrigerators, large number of factors influence buying behavior like few customers buy it for the sake of some differentiation, better quality, value of money it provides, aggressive nature of the company due to which it buys the product, product range, after sale service it provides etc. Small number of modification is required in Videocon refrigerator. The main advantage for the Videocon Company is its lower price and dealer friendly relationship which it holds. And at last I would like to conclude with that Videocon should advertise more in order to increase their sale and improve their brand image. It needs to do some innovation and increase the models in case of refrigerator. So, at last I would like to conclude that Videocon is the only Indian company competing with other multinational companies and surviving in the market, so it should deal with satisfying the demand of the customer at the time when they want.
CHAPTER - 6
LIMITATIONS
6. LIMITATIONS OF THE STUDY

1). Due to time and financial constraint, the research was limited to few areas of NCR. 2). The respondents were limited to mostly housewives 3). Some of the respondents were less co-operative and they have given some vague data, which leads to lack of accuracy. 4). Since the medium of response was in local dialect indispensable language constraints have affected the study
CHAPTER - 7
RECOMMENDATIONS
7. RECOMMENDATIONS
1). the company should reposition Videocon refrigerator so that they can increase the market share of refrigerator by innovating some new features in their products. 2). Advertisement in Television (star plus, Zee t.v., DD-1) and print media i.e. newspapers, magazines should be enhanced. 3). Videocon should improve their product line by increasing the model of their product line and imposing better quality and aesthetics of their product. 4). As like Big B, Shahrukh Khan is now the popular celebrity who is liked by everyone and is the brand ambassador of Videocon. Some emotional touch in the advertisement of Shahrukh Khan should help the customer in making impulse purchase. 5). Videocon should organize campaigns in different cities or at least offer sponsorship in village fairs, melas etc. in order to enhance the sale by the customer. 6). Videocon should become innovative and should create some new feature in their product and should become aggressive as far as their brand name is concerned.
7). Videocon has wide range of products, so adequate information must be disseminated through product publicity to make familiar all the ranges and their features to the customer. 8). Videocon can also try to introduce installment schemes for the refrigerators. This will enhance the sale.
CHAPTER 8 BIBLIOGRAPHY
8. BIBLIOGRAPHY
BOOKS:

Kothari, C.R., Research Design, Research Methodology, Second Edition, New Delhi, New age International (P) Limited, 2004, Pg31-32. Kothari, C.R. Sampling Designer, Research Methodology, Second Edition, New Delhi, New Age Internation (P) Limited, 2004, Pg55-56. Aswathappa, k,Performance Appraisal- An Introduction, Human Resource and Personel Management, Third Editon, New Delhi, Tata Mc Graw-Hill Publishing Company limited, 2002, Pg 199-231.
Kothari, C.R., Research Methodology- An Introduction, Research Methodology-An Introduction, Research Methodology, second Edition, New Delhi, New Age International Limited, 2004, Pg 1-20.
Kothari, C.R., Defining the Research Problem, Researh Methodology, Second Edition, New Delhi, New Age International (P) Limited, 2004, Pg 24-25.
Kothari, C.R, Interpretation and repot writing, Research Methodology, Second Edition, New Delhi, New Age International (P) Limited, 2004, Pg.344-359.
SITES

www.videocon.com www.google.com www.msn.com
CHAPTER 9 ANNEXURE
CHAPTER 9 - ANNEXURE QUESTIONNAIRE

Videocon Group Of Company Industries Ltd. Videocon Tower, 12th Floor, Jhandewalan Ext. New Delhi-110055
NAME OCCUPATION ADDRESS
GENDER
MALE FEMALE
MOBILE NO.
Q.1 Do you have a refrigerator?

Yes No
Q.2 Which type of refrigerator??

Frost Free (Double Door) Direct Cool (Single Door) IIMT karkardooma Page 78
Q.3 Is it necessary to buy a Frost Free Refrigerator??

Yes No
Q.4 Which brand of refrigerator you have at your home?

LG Videocon Whirlpool Samsung Others
Q. 5 Which are factors mostly affecting your refrigerator buying decisions?
Features
Price Brand Services Customer Scheme Dealer Recommendation Previous Experience Others
Q. 6 What type problems you mostly faced in refrigerator?

Cooling Capacity Services IIMT karkardooma Page 79
Voltage Leakage Noise Others
Q.7 What types of scheme do you preferred?

Discount on price Gifts & Prices Scratch Cards Exchanging Offers
Q. 8 In your opinion which brand of frost-free refrigerator is best?

Q.9 In your opinion which brand of Direct Cool refrigerators are best?
Q.10 In terms of capacities, which categories do you prefer most?

185, 235, 270, 215, (single doors) 240, 260, 290, 320, 350, 390(double doors) IIMT karkardooma Page 80
CHAPTER 10 LIST OF CONTACTS
10. LIST OF CONTACTS

S.NO NAME CONTACT NO.
1 2
Prashant Sanjay
9837847431 9837802631 9838041112 9018355832 8802245631 9717214142 9953176848 9654321615 9560220943 9958227570 9312273043 9958929481 9871158681 8802836254 8802836028 9711709207 9971696244 9999235065 9811467876 8010524717 9990375436 9311598628 9268791459 9999235065 9811467876
3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25
Aman Singh Surabhi Praveen Kumar Alok Dushyant Singh Sambhav Sohu Anil P. Sharma Debyojit Das Lalu Kumar Singh Kiran Chopra Ganpati Sharma Deeptanshu Sivaraman Daljeet Kaur Prachi Singh Ankit Rai Anuj Kumar Devendra Singh Bijay Yadav Bhanu Pratap Sandeep Kumar Rajesh Anuj Devendra
26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 S.NO
Bijay Bhanu Pratap Sandeep Kumar Rajesh DeepaK Deeptesh Bipin Jeet Singh Mohan Sumit Vishal Harish Rai Dhirendra Kumar Sidheshwar Rupesh Anand Upendra Chaudhry Fuzain Muskan Rishab Chauhan Rajat Chauhan NAME
8010524717 9990375436 9311598628 9268791459 8010345481 9837167886 9458040449 8800748162 9015218682 9555450802 8010858248 9953424322 9910535946 8010399611 9971727496 9871328962 9350668998 8802422119 9654293898 9555753636 9971234405 CONTACT NO.
47 48
Vivek singh Virat Kumar
9212927187 7827086795 9990181635
49 IIMT karkardooma Page 84
Sanjay Bhati
50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69
Naresh Vikash Keshari Sarfraz Alam Srininas Shashi Bhushan Manoj Mridul Sandeep Mhd Arsad Ali Sunder Singh Pradeep Sharma Shashikant Rajesh Amit Kumar Deepak Pandey Santosh Kumar Rupesh Kumar Rasid Ali Mhd.Alam Chaman Singh
9528040094 8802438710 8010216279 9717030627 9977663189 9871057278 9654007228 9717225776 9717907223 9311660182 8802332753 9555448631 9953832306 8010503694 9818735255 8010062340 9278457760 8010295310 9650478587 9810554103
S.NO
NAME
CONTACT NO.
70 71
Kapil Vicky Rai
9654006753 9650731652
72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 89 90 91 92 93
Ram Babu Santosh Singh Rajendra Rajeev Kumar Mukul Kumar Bhimesh Yadav Bhagwan Das Mukesh Kumar Awadesh Deepak Surya Rajeev Kumar Vimal Amrendra Gyanendra Dhananjay Ratendra Kumar Raghanath Mohitendra Dharmendra Dhiraj Soni
9971597460 8802971225 9891018854 9136197635 9015803737 8802466076 8010272790 9761041307 9818141275 9289625578 9811259752 8802911364 9289406329 8727318769 9555827679 9958718317 9953584915 9450924450 9953535187 9811908517 9708162210
S.NO
NAME
CONTACT NO.
94
Jalaj Chopra
8802262982
95 Hemant Kumar 96 97 98 99 100 Shahrukh Ansari Kamlesh Piyush Dubey Himanshu Rajiv Khanna 9136474676 9582850380 9555517594 9711204936 9837635229 9811530234

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MARKET STUDY OF REFRIGERATORS

Objective Of The Study Introduction To Refrigerator Types Of Refrigerators

MARKET STUDY OF REFRIGERATORS

1.1 OBJECTIVE OF THE STUDY

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MARKET STUDY OF REFRIGERATORS

1.2 INTRODUCTION TO REFRIGERATOR REFRIGERATOR

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MARKET STUDY OF REFRIGERATORS

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MARKET STUDY OF REFRIGERATORS

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MARKET STUDY OF REFRIGERATORS

1.3) TYPES OF REFRIGERATORS

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MARKET STUDY OF REFRIGERATORS

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MARKET STUDY OF REFRIGERATORS

2.1) VIDEOCON - A Vibrant Enterprise

MARKET STUDY OF REFRIGERATORS

Today the group operates through 4 key sectors:

Consumer Electronics, Home Appliances & Compressor manufacturing in India

Display industry and its components

MARKET STUDY OF REFRIGERATORS

Colour Picture Tube Glass

Oil and Gas

IIMT karkardooma Page 10

MARKET STUDY OF REFRIGERATORS

2.2 History of Videocon

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MARKET STUDY OF REFRIGERATORS

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MARKET STUDY OF REFRIGERATORS

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MARKET STUDY OF REFRIGERATORS

BUSINESS INTREST OF VIDEOCON:Consumer Electronics & Home Appliances:

Display industry and its components:

Colour Picture Tube Glass:

Oil and Gas:

IIMT karkardooma Page 14

MARKET STUDY OF REFRIGERATORS

Major Achievements of Videocon Industries Ltd:

The Videocon symbol

MARKET STUDY OF REFRIGERATORS

THE SPIRIT OF ENTERPRISE

MARKET STUDY OF REFRIGERATORS

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MARKET STUDY OF REFRIGERATORS

2.3) A MAN OF IDEAS

MARKET STUDY OF REFRIGERATORS

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MARKET STUDY OF REFRIGERATORS

MARKET STUDY OF REFRIGERATORS

(B) (1) (a) (b) (c) (d)

5785620 10349403 18197250 14338142 48670415

5784297 10336376 18197250 14332231

2.12 3.79 6.66 5.24

1.99 3.57 6.27 4.94 16.77

(2) (a) (b) (i)

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MARKET STUDY OF REFRIGERATORS

1308 349349 349535

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