Summative Assessment Form: Assignment Brief

Programme of Study: Module Code / Module Title: Assignment Title: Value of Assignment: Module Tutors: Hand-in Dates/Times: FdA Digital Media Design AF105 Time Based Media Speeches 100% of nal Module Grade George Hedges, Andrew Williamson Crit: Tuesday 28th February 2012 Submission: Friday 2nd March 2012

Assessment Rationale / Aims: The purpose of this module is to provide students with an introduction to time- based media practices and applications. The emphasis is upon sequential linear narratives, not interactivity. Synchronization of sound and image and experimentation with audio content is integral to the module. Learning Outcomes for the Assessment: Produce a number of storyboards that visually illustrate their chosen narratives Produce documented evidence of supporting research and idea generation in sketchbook/project folder format. Produce time based works that demonstrate an understanding of the prescribed areas.

The Brief (general description of the course work requirements)

BBC channels are increasingly cross promoting their programme content and for this assignment you will be producing a TV trailer for a series of radio programmes on Radio 4 called Speeches, about a selection of great speeches of the 20th Century. Radio 4 will be running this series of programmes, each focusing on an individual speech from the following list: Franklin D Roosevelt: The only thing we have to fear is fear itself Winston Churchill: We shall ght them on the beaches Harold Macmillan: The wind of change Nelson Mandela: An ideal for which Im prepared to die Jawahharal Nahru: A tryst with destiny John F Kennedy: Ask not what your country can do for you Martin Luther King: I have a dream Margaret Thatcher: The ladys not for turning Earl Spencer: The most hunted person of the modern age The TV trailers will act as teasers about the speeches by creating short lms which use a combination of an excerpt of the speech accompanied by atmospheric, original footage and text graphics. These lms need to be 1 minute long (with a 5 second leeway in each direction). You are not searching for original footage of the speech being delivered, and nor are you trying to lm literal interpretations of what is being said, but rather you will devise, shoot edit and post produce a sequence of shots which add visual accompaniment to the words being spoken. This lm will also feature text elements which are used to highlight words being spoken in the speech. You can also use music and/or sound effects in your lm. You must use research to nd out more about these speeches, their importance and historical context, and a useful starting point is http://www.guardian.co.uk/theguardian/series/greatspeeches. You also need to look at and analyse lms which will help inspire you. Use this research to devise your ideas, develop sketches and/or photographs to help you choose styles and locations. Fully storyboard your sequence, then keep a log of your progress on shooting, editing and post-production in your blog. The lm must be nished by crit, then you can make any suggested changes between crit and submission. Crit and an evaluation must be written up in your blog.

Method of Assessment
What you need to submit Submit onto the Remus submissions server: A full quality .mov export of the nal version of your work Your blog at you blogger address Sketchbook, including storyboards Pass Criteria (i.e. to achieve a 40% / D to 49% D+) Provide evidence of research into a range of the speeches in your sketchbook and blog The sketchbook must contain storyboards planning your sequence Create sketchbook and blog of development of this project, including details of shooting, progress in editing and typographic decisions Comment on the crit and self evaluate the nished lm in the blog Enhanced Criteria (i.e. to achieve higher than 49%, A, B or C grades) Undertake thorough research which informs your decisions and is reected in both your sketchbook and your blog Sketchbook shows thorough, detailed and imaginative storyboards The concept in creative, interesting, engaging and responds effectively to the brief The piece is well shot, edited and post produced, both technically and aesthetically Youve presented graphic text elements in a way which enhances the piece Blog commentary fully evaluates your design decisions and justies these in terms of the original brief

Where the grades are classied as follows A (70% - 100%) The criteria have been achieved at an exceptional level of achievement B (60% - 69%) The criteria have been achieved at a high level of achievement C (50% - 59%) The criteria have been achieved at a good level of achievement D (40% - 49%) The criteria have been achieved at a basic level E (30% - 39%) The student has failed to meet all the criteria, but to an extent that may be redeemable. F (0% - 29%) The student has failed to meet all the criteria or the work not been submitted on time.