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Dan Phippen

Entertainment Marketing, Brand Management Professional


Mill Valley, CA 94941 Ph: 619.672.7429 Email: dan.phippen3@gmail.com
HIGHLIGHTS OF PROFESSIONAL EXPERIENCE 20 years of Entertainment Brand Marketing experience, that increased market awareness and the businesses overall visability to bring in a positive ROI on each marketing campaign. Awarded 89 gold and platinum records totaling over $600 million in sales. Conceived and implemented marketing, promotions and sponsorships deals that help these artists achieve their sales success. Placed artists on national tours and radio stations shows that increase product sales. Negotiated and placed print, online, radio and TV buys, develop contesting and incentives with media and promotional partners while spearheading grassroots campaigns including scheduling street teams, OOH marketing initiatives for such artist as Tom Petty, Bon Jovi, Elton John, Vanessa Williams, 311, Cake, Snoop Dogg, KISS, Def Leppard, Black Crowes, Scorpions, Govt Mule, Brian McKnight and 100s more while working with some of the largest record labels and promoters in the business. Responsible for all non-traditional social media marketing (Google, Facebook, Twitter). Work with companies to create and implement branding, marketing, sales, events and PR plans to increase revenue and enhance their position in the marketplace. Also work as a long-term contractor for companies on high-level PR and Marketing projects, which brought back a high ROI. Extensive experience dealing directly with all forms of media, helping create powerful events and using cutting edge technology to promote these events by integrating and leveraging content across media platforms SEO, PR, traditional and non-traditional, to help achieve desired results. Oversee all aspects of Live Music shows, including, contract negotiation, developing budgets for Live Events, fulfilling artist riders, show, hospitality and production, promotional flyaways, marketing POP material, placing all show advertisements while working with local media and lifestyle platforms. Specialties include Marketing Campaigns, Media Buying, Budget Planning, Project Management, Brand Awareness and Promotions that produce profitable shows. Extensive experience dealing directly with artists, labels, managers, agents and all forms of media within the music industry, amassing a strong understanding of the creation and implementation of integrated campaigns within the music space by leveraging content across all media platforms. Responsible for creation and implementation of local and national branded integration programs to enhance market visibility and affect sales, partnering with over 20 businesses to build brand th awareness. Live Nation HOB, 4 and B music venue, San Diego Padres, San Diego Chargers, MEC Broadcasting, American Diabetes Association, and US Grant Hotel.

PROFESSIONAL SUMMARY Accomplished and enthusiastic entertainment marketing professional with over 20 years of experience: extremely successful and diversified in creating brand management, public relations, marketing promotions, brand awareness and strategic alliances for a successful marketing campaigns. Create, develop, implement and execute strategic marketing plans for individual products, artists, corporations, tours including the design and creation of print ad-mats, Develop contesting and incentives with media and promotional partners and sponsors. Create and execute social media marketing campaigns, including building and managing Facebook ads and Twitter contests while working with vendors to confirm marketing initiatives. Exceptional at building and maintaining key professional relationships with agents, managers, public relations agencies and artists as well as media partners. Experienced at endorsements deals and sponsorship relationships.

KEY SKILLS & AREAS OF EXPERIENCE RELATIONSHIP BULIDING: Consistently requested by customers and clients; dedicated and self-motivated team player/builder. I developed strong professional relationships with my work ethic, enthusiasm and intelligence that allowed me to build a trust with internal and external workers. TECHNICAL: In-depth knowledge of computers, applications, online database resources, technical development: knowledge in MS Office Suite (Excel, Word, & Power Point).

CAREER EXPERIENCE Sycuan Casino and Resort, El Cajon CA 2007 - Feb 2011 Music Department Manager Directly responsible for the Casino Marketing Department Music activities at off-site events, which brought back thousands of customers to Sycuan and created brand awareness & increase business. Responsibilities include marketing campaigns, promotional plans, publicity, budget planning, strategic planning, creative development, problem solving, sponsorship fulfillment, social media, team management and training. Highly productive in fast paced, deadline-oriented environment. Directly responsible for Sycuans million dollar, multi-year name & title sponsorship deal with Live Nation SD HOB, a 1200 seat venue which hosts national and international musical acts, comedians and events. Sole liaison for Sycuan with VP and C level executives at Live Nation to implement sponsorship contract. Included signage inside the building as well as outside. th These sponsorships with Live Nation HOB and The 4 and B Music Hall allowed me to book, produce and market 70 live music shows that allow us to market Sycuans core businesses while profiting from ticket sales and other agree deal points. Implemented and set up various events for Sycuan employing brand development to bring Sycuans name and business awareness into the marketplace; branded Sycuans name through name recognition on tickets, marquee, vouchers and interactive social and direct marketing supporting music events. Worked with artist and local PR to solicit national and local media outlets for press coverage to establish/implement wide range of promotions using radio, print, TV, flyaway sweepstakes and online social media giveaways and promotions. Understand the customer and the demographic to properly promote the right media day part to maximize promotional and paid advertising. Responsible for development and implementation of promotions in both traditional and emerging media formats. Radio, print, online, TV, OOH and all promotional platforms for all Sycuan produced shows. Produce detailed proposals for events, timelines, responsibilities, venues, staff, vendors, all legal obligations, securing talent, overseeing PR, promotion and marketing of event, while making sure the financial goals of the event are reached and we maintain the event budget, making sure the shows brought back a good ROI.

DPSongs Entertainment, LLC, San Diego CA 2005 - 2007 Entertainment Consultant/Event PlannerOpen Door Wellness Center Set up, coordinate, implement and marketed events for local businesses at The Wellness Center that helped build brand awareness and increase local business by 20%. Responsible for all phases of planning and production for a variety of very successful art and media related events, including book launches, fine art exhibits and music showcases which increased profits by 40% and raised annul revenue from 100k to 300k the first year. Booked domestic and international performances for a renowned Indian Classical sitar musician. I researched, booked & promoted a national television and radio personality utilizing different media exposures, including national radio and television appearances, which increased his business by 45% TVT Records, San Francisco CA 1999 - 2005 Artist Development, Touring Manager Responsibilities include marketing campaigns, promotional plans, publicity, budget planning, strategic planning, creative development, special events, sponsorship fulfillment, social media, and team management and artist development. Highly productive in fast paced, deadline-oriented environment. Mercury Records / Polygram, Inc., San Francisco CA 1991 - 1999 Regional Promotion, Marketing Director, Touring Oversaw all touring of Mercury artists / bands that visited my territory and set up promotions which increased profits by 25% utilizing the marketing plan and promotion activities. This included advertising and media buys, retail, print, radio, TV and street teams including artist releases and touring events. MCA Records, Nashville TN 1987 - 1991 Regional Promotion, Marketing Manager Created high impact promotions and strong consumer awareness for each event with a focus on nonpaid media, which resulted in driving ticket, concert, merchandise and CD sales. EDUCATION & CAREER DEVELOPMENT Northern Arizona University BS, Communications Guitar Institute of Technology LA, CA 1982 1984

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