CONVENTION

HOT News

EXHIBITION

SPECIAL Inside BEXCO

Cover Concept:
Exponential spread of the spiral represents BEXCOs growth into the future

Winter 2011 VOL.45

INTERVIEW

I 2011 SPECIAL TOP 10 I Busan ranks No.4 in Asia in hosting international conferences! BEXCO rising to the top! I BEXCO brought 908.3 billion won to Busan by hosting MICE events in 2010! I BEXCO expansion project, sailing smoothly! I BEXCO shows Busans status as the maritime capital I BEXCO continues to host large international conferences! I The Fourth High Level Forum on Aid Effectiveness (HLF-4) announces a new prospect in sharing! I BEXCO emerges as the new icon of games! I BEXCO is gaining popularity as an audition site! I BEXCO wins global management award! Soo-Ik Kim, CEO & President of BEXCO, wins the grand prize for professional management from the Korean Industrial Economic Association I BEXCO shares its love with its neighbors! I Inside BEXCO I Attendance to the 78th UFI Congress 2011 I EXHIBITION I Busan International Motor Show 2012 I Art Show Busan 2012 I Nuclear Energy Korea 2012 I International Packaging & Engineering Trade Show 2012 I Busan International Photo, Video & Broadcast Equipment Show 2012 I Offshore Korea 2012 I CONVENTION I The 95th Lions Clubs International Convention Busan, Korea I 27th Congress of the Asia-Pacific Academy of Ophthalmology I ICM 2012 I The XX IMEKO World Congress 2012, Busan I 2012 IWA World Water Congress and Exhibition I INTERVIEW I Advisor to the Korea International Cooperation Agency Bi-Ya Han

2011 SPECIAL TOP 10 Busan ranks No.4 in Asia in hosting international conferences! BEXCO rising to the top!

BEXCO brought 908.3 billion won to Busan by hosting MICE events in 2010!

BEXCO TOP 10 NEWS

Recently, an analysis of the regional economic impact of the MICE (meetings, incentives, conferences, exhibitions) hosted by BEXCO in 2010 came out. The survey was done for the one year between May 2010 and June 2011, and it surveyed 7,121 persons, including the organizers, participating companies, and visitors to the various MICE events. In order to come up with detailed results, the exhibitions, meetings and events were classified according to whether they were large, medium and small events based on the space used for the events and the number of participants to the meetings and events. To help with the understanding, the results were shown in the form of charts by major category. If you look at the overall results of the analysis of the regional economic impact, the effect on production inducement was 908.3 billion won, the effect on value added inducement was 429.1 billion won, the effect on income inducement was 208.4 billion won, the effect on employment inducement was 14,565 persons and the effect on job creation was 8,319 persons.

Busan ranks No.4 in Asia in hosting international conferences! BEXCO rising to the top!
BEXCO TOP 10 NEWS
Recently, the UIA (Union of International Association) announced the 2010 ranking for host cities of international conferences, and Busan achieved the amazing result of being the worlds No.17 and Asias No.4 by hosting a total of 93 international conferences. Although Busan isnt the Korean capital, it joined the ranks of the top five, which clearly showed that the brand image of Busan City has been further enhanced. Busans ranking in Asia has increased six levels compared to its ranking of tenth in 2009, and it climbed twenty levels in the world ranking. Lets take a look at the driving force behind this rapid increase.
BEXCO opened exactly ten years ago in September 2001 in Busan, where the phrase exhibition and convention was still unfamiliar. However, based on its detailed marketing drive that targeted the world and Busan Citys aggressive promotional policy, BEXCO has developed into an international exhibition and convention center, which now stands shoulder to shoulder with other world-famous centers, in a short period of time - an unprecedented achievement in Korea. The total number of events held at BEXCO has increased by more than four times from 167 in 2001 to 770 in 2010. The number of exhibitions certified by the UFI (Union des Foires), which is a world-class certification institution in the field of exhibitions, was nonexistent when the center first opened. However, starting with the Korea Railways & Logistics Fair 2007, a total of six exhibitions has been certified for four consecutive years until 2010, which means that the events being hosted in BEXCO have met global standards. Also, the total number of international conferences (Korea Tourism Organization) hosted, which shows the status of Busan as an international convention city at a glance, has increased by four times from 20 in 2004 to 89 in 2009. This shows continuous growth in terms of scale and contents. This is the result of seeking and developing conferences specialized for the region, attracting various prestigious events concerning international conferences and governments, and establishing a joint marketing system involving Busan City, BEXCO and the Busan Convention & Visitors Bureau. Also, the infrastructure will increase greatly once the expansion of BEXCOs facilities is completed. This will further strengthen Busans status as a global international conference city. The many international events held at BEXCO were the strong foundation that allowed Busan to emerge as an international exhibition and convention city today, and based on the successful hosting of those events, more large exhibitions and conventions are expected to be hosted. Moreover, the exhibition and convention marketing drive that utilized Busans greatly enhanced city brand provided a new growth engine for Busan, while also playing a leading role in the development of Koreas exhibition and convention industry. In addition, Busan is now focused on building a new auditorium and expanding its exhibition halls, starting 2010, and once this expansion is completed in June 2012, BEXCO will take a new leap forward as a global exhibition and convention center that represents Busan and Korea by becoming the most competitive center in Northeast Asia.

Overall results of the analysis of the regional economic impact

BEXCO brought 908.3 billion won to Busan by hosting MICE events in 2010!
the effect on job creation
429.1 billion won

events 70.8 billion won(7.8%)

From the perspective of the effect on production inducement

The effect on value added inducement

908.3 billion won

The effect on production inducement

208.4 billion won

8,319 persons

The effect on income inducement

From the perspective of the effect on production inducement, if you look at the segmented results by type, exhibitions accounted

for 459.9 billion won, meetings 377.6 billion won, and events 70.8 billion won, while the cultural and tourism service industry, wholesale and retail industry, transportation industry, passenger traffic industry, lodging industry and restaurant industry were

surveyed as the representative industry groups that most benefited. <As of 2010>
exhibitions 459.9 billion won(50.6%)

meetings 377.6 billion won(41.6%)

The survey showed that BEXCO has an important role to play in vitalizing MICE in Busan, in the future, as follows: providing the quantitative and theoretical evidence that the MICE hosted by BEXCO in 2010 greatly contributed to Busans economy; confirming that the support function for creating growth and profits by the relevant industries in Busan as a facility with a strong social overhead capital function; based on the research of Koreas overall MICE industry statistics done by the Korea Tourism Organization in 2009, the proportion of BEXCO can be estimated to be around 14.6% in terms of its effect on production inducement (MICEs effect on production inducement in 2009 was 6.2 trillion won).

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2011 SPECIAL TOP 10 BEXCO expansion project, sailing smoothly!

BEXCO shows Busans status as the maritime capital

BEXCO expansion project, sailing smoothly!

BEXCO TOP 10 NEWS
Everything is going smoothly with BEXCOs facility expansion. Lets take a look at what changes will be made in the coming future.
Unlike general products, the MICE industry can create demand when a supply is present. Also, the scale of an exhibition and convention center accounts for an important proportion of the competitiveness of the MICE industry; therefore, BEXCO planned to expand its facilities to give it an edge against other global exhibition and convention centers. The construction for the facility expansion is expected to be completed by June 2012. The major facilities that will be expanded include a new exhibition hall with an area of 20,012 built on the Cinepark site and an auditorium (elevated seating) with 4,002 seats built right next to the convention hall. Once the facility expansion is completed, the gross area of the building will be 213,849, which will expand BEXCO to about twice its current size. Once BEXCOs facility expansion is completed in 2012, it will be able to host more than two large international events at the same time, and also its competitiveness in hosting exhibitions and conventions will be boosted by improved convenience and services that will be provided to the participating companies and visitors. In addition, its role as a landmark of Busan will be strengthened. Also, BEXCOs new auditorium, with 4,002 seats, which is the first in Busan, has a gross area of 4,766. It has two floors underground and five floors of various sizes above the ground. These floors will be able to be used in connection with BEXCOs existing conference rooms. Moreover, it is equipped with other support facilities, including eight simultaneous interpretation booths, a dressing room, preparation room, VIP lounge, organizers office, catering kitchen and ticket office. Also, there is a freight elevator that can move up to three tons, which is expected to make the hosting of various events much more convenient.

BEXCO shows Busans status as the maritime capital

Once again, BEXCO hosted lots of large exhibitions and conventions related to the ocean this year to clearly show Busans status as the maritime capital. Lets take a look at the international events related to the marine industry held at BEXCO in 2011, including the IAPH World Ports Conference, the Marine Week and the World Ocean Forum.
1. The 27th IAPH World Ports Conference
The 27th IAPH World Ports Conference, which is known as the Olympics of the marine industry, was held at BEXCO on May 23~27, 2011. The conference was held under the theme of Embracing Our Future Expanding Our Scope and was hosted by Busan together with academic conferences, technical conferences, exhibitions and cultural events. The IAPH (International Association of Ports and Harbors) is an international organization with individuals in government port management, port authorities, container terminal management companies and manufacturers, and service providers related to ports as members.

BEXCO TOP 10 NEWS

2. Marine Week 2011

Marine Week 2011 was held on October 26~29, 2011. As one of the top four global shipbuilding and marine exhibitions, 1,280 companies from 45 countries participated in about 1,800 booths. About 73,000 buyers and visitors from 80 countries came. Especially, the amount generated by export consultations achieved record-high results with about US$790 million from 54,000 consultations. This is the sixth year that Marine Week has been held. Local and foreign companies in shipbuilding, marine and defense industries, as well as local shipbuilding equipment companies participated. Koreas representative companies, including Koreas largest shipbuilders Hyundai Heavy Industries, STX Offshore & Shipbuilding as well as Samsung Thales, Daewoo Shipbuilding & Marine Engineering and LIG Nex 1 were also involved.

3. The World Ocean Forum 2011

The World Ocean Forum 2011, which discusses the core agenda for the global marine industry, was held in the BEXCO convention hall on October 26~28, 2011. Local and foreign leaders and renowned scholars in the marine industry and 3,000 attendees participated. It was jointly hosted by the Korea Association of Marine Industry, the Ministry of Land, Transport and Maritime Affairs and Busan City. The event focused on the innovations and new opportunities in the marine industry as a whole, especially the field of the new smart marine industry. It received a positive response for its abundant content that consisted of five main sessions including smart shipbuilding and offshore plants, smart logistics, smart fisheries and mariculture, the smart coastal and ocean environment industry and smart new ocean industries, plus one special session and three award ceremonies.

BEXCO AUdITORIUM

4. The Busan International Seafood & Fisheries EXPO 2011

The Busan International Seafood & Fisheries EXPO, which is the largest comprehensive seafood and fisheries EXPO in Korea, was held on November 17~29, 2011. This year saw

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record-high results. The total area of the EXPO was 13,254, which included 550 booths, set up by 270 companies from 25 countries, and about 600 overseas buyers participated. This years EXPO showed an increase in quality and quantity in terms of booth scale and participating companies compared to the past EXPOs, which clearly showed that it has established itself as Koreas largest comprehensive seafood and fisheries EXPO. Especially, this year, booths set up by overseas companies increased by 22% compared to past EXPOs, which showed that the international awareness about the EXPO has improved following its acquisition of UFI certification as an international exhibition in 2008.

NEW EXHIBITION HALL

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2011 SPECIAL TOP 10 BEXCO continues to host large international conferences!

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The Fourth High Level Forum on Aid Eectiveness (HLF-4) announces a new prospect in sharing!

BEXCO continues to host large international conferences!

BEXCO has continued to implement marketing activities aimed at international conferences through steady cooperation with relevant authorities, including Busan Metropolitan City and the Busan Convention & Visitors Bureau. As a result, major large international conferences will be held at BEXCO from 2012 to 2014. Lets take a look at what major conferences are scheduled to be held at BEXCO, including the OECC 2012 and the ITU Plenipotentiary Conference 2014.
1. The OECC 2012 (July 2~July 6, 2012)

BEXCO TOP 10 NEWS

BEXCO TOP 10 NEWS

The OECC 2012 (OptoElectronics and Communications Conference) is expected to attract about 500 world-famous scholars, professors and optoelectronics and communications industry-related individuals from 10 countries on July 2~6, 2012. Being hosted in the convention hall in BEXCO, the major contents will involve announcing the latest research trends and application examples of optoelectronics and communications and having in-depth discussions on relevant matters.

The Fourth High Level Forum on Aid Effectiveness (HLF-4) announces a new prospect in sharing!
The HLF-4 held in Busan on November 29~December 1, 2011, discussed the new blueprint and paradigm for development assistance. As the largest and highest level of international conference in development aid, the HLF-4, held in Busan, was the fourth of its kind to be held after Rome in 2003, Paris in 2005 and Accra (Ghana) in 2008. It is the first time that it is being held in a country that has changed from a recipient country of aid to a donor country that gives aid. The HLF-4 attracts world-wide attention and has about 3,300 participants, including the governmental representatives from about 160 countries, such as Korean President Myung Bak Lee, the UN Secretary-General Ki Moon Ban, the U.S. Secretary of State Hillary Clinton, the former British Prime Minister Tony Blair, heads of international organizations and representatives of civil society, as well as representatives of international organizations, parliaments, civil society and academia from about 70 countries. Especially, this conference has focused on the development of aid effectiveness, which can lead to actual development in a recipient country under the principle of aid effectiveness. Therefore, ways of seeking a comprehensive development cooperative partnership in which new development cooperative entities (new emerging nations, private enterprises, etc.) can participate were found. As a result, based on the three-day discussions, the governmental representatives from about 160 countries, international organization representatives from about 70 countries, and representatives of parliament, civil society and academia officially adopted the Busan Partnership for Effective Development Cooperation (Busan Declaration), which records the results of the conference, in the morning of the final conference. There is another reason why the Fourth HLF-4 2011 being held in BEXCO was very special. Several decades ago, BEXCO used to be the site of the airfield for receiving aid from various countries. Thus, the place where the Korean president stressed that Korea would strengthen its aid to other countries was the very location where Korea had previously received aid. Now that the Republic of Korea has made history by making breathtaking changes, BEXCO can be seen as the representation of the progress made, and it has emerged as the venue for new cooperation and sharing for the people all around the world. It is delightful to see a country that received aid change to a donor country, but it was more meaningful because the historical venue was BEXCO and, hopefully, the joy of this touching experience will continue in the future.

2. The ITSC 2013 (May 10~May 15, 2013)

The ITSC (International Thermal Spray Conference & Exposition) 2013 is an international conference and exhibition expected to attract about 700 people, from 30 countries, from industries, universities and institutes related to thermal spray. Thermal spray is a technology for coating the surface of metals using lead and other metals melted within the jet of a heated (gas, arc heat source, etc.) compressed air source. The event is held annually and is co-hosted by the German Welding Society (DVS) and ASM Thermal Spray Society (TSS).

3. The Asian Mathematical Conference 2013 (June 30~July 3, 2013)

The Asian Mathematical Conference 2013 is an international academic conference that sees the participation of more than 800 people. It is hosted every four to five years by the South East Asian Mathematical Society (SEAMS). It was first hosted in Hong Kong in 1990 followed by Thailand (2nd), the Philippines (3rd), Singapore (4th) and Malaysia (5th). The Korean Mathematical Society and the Organizing Committee for the International Congress of Mathematicians 2014 attracted the 6th AMC to be held in Busan at BEXCO from June 30 to July 3 in 2013. This is the first time that the conference is to be held in Northeast Asia instead of Southeast Asia. It is expected to develop into a large international academic conference with a record-high scale that will see a multitude of mathematicians from Korea, China and Japan participating.

Among the events held at BEXCO, there was a very meaningful large convention in the form of the Fourth High Level Forum on Aid Eectiveness 2011. It is an international conference that plays a key role in global development assistance. Lets take a look at the major contents and the meaning of this event.

4. The ITU PP 2014 (October 20~November 7, 2014)

The ITUs (International Telecommunications Union) PP (Plenipotentiary Conference) will be held at BEXCO from October 20 to November 7, 2014. This event has 698 member companies (from 192 member countries around the world), including global companies. The plenipotentiary conference is the highest decision-making conference and consists of representatives from all member countries. It is held every four years. It is a very important conference where decisions are made on amendments to the ITUs charter and convention and other major policies. Also, it makes decisions on important matters, including the ITUs strategies, policies and budget for the next four years. Since the policy discussions related to the major issues in telecommunications at the global and state levels will have a global impact, the ripple effect and the importance of hosting this conference will be huge considering the current status of the global information society.

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2011 SPECIAL TOP 10 BEXCO emerges as the new icon of games!

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BEXCO is gaining popularity as an audition site!

BEXCO is gaining popularity as an audition site!

1. G-Star 2011 brighten the gaming city of Busan

Attended by about 290,000 visitors with about 6,800 consultations

BEXCO TOP 10 NEWS

BEXCO emerges as the new icon of games!

Busan has been showing an upward trend as the city of games. It was able to grow into the new city of games because Busan newly confirmed the consecutive hosting of two GStar events. Also, BEXCO hosting the 2011 World Cyber Games (WCG) Grand Final played a huge role. Lets take a look at how BEXCO has emerged as the new icon of games.
G-star 2011 ended successfully, and the four-day game festival had record-high visitors of about 290,000, with 384 companies from 28 countries participating. Especially, G-Star had a variety of participants from different social strata by making the opening ceremony a sharing event for the underprivileged classes and a family camp. Also, there was a separate independent space provided on the first floor of the convention hall of BEXCO, at the Board Game Hall, which allowed visitors that came with their families to have a more meaningful time. In addition, through thorough preparation beforehand, it was evaluated that everything ran more smoothly than last year even though more people turned up. According to G-Star,all these positive outcomes were possible because everything was well prepared in advance including the introduction of an advanced reservation system for the first time at GStar and the expansion of movement within the exhibition halls. Besides B2C, the business halls were actively operated so that about 6,800 consultations were made. The number of participating companies surpassed that of last year and businesses were operated in BEXCOs exhibition hall and convention hall. Especially, the smartphone based games by the companies residing at the Global Hub Center of the Korea Creative Contents Agency attracted lots of interest at B2B.

We are living in the era of the audition. All kinds of people, including a sixty year old grandmother to a five year old grandson, are showing o their talents on television, and many viewers are touched by the unscripted drama. Recently, there have been many audition programs shown on the terrestrial and cable channels, where participants from all over the nation competing in a survival format has seen a solid boost to the ratings. As a result, the broadcasting stations are competing with one another to come up with unique formats for the audition program. In cases where nationwide preliminary rounds are held, BEXCO, in Busan, has become the mecca for the audition survival programs.

BEXCO TOP 10 NEWS

2. World Cyber Game (WCG) Grand Final

The WCG 2011 Grand Final was held at Busan, which has been reinforcing its image as the nations gaming city by successfully hosting Koreas largest game show, G-Star, from December 8 to 11, 2011, in Busan. About 600 players from a total of sixty countries came to compete at the contest. Nine countries, including Iran, Kazakhstan, Mongolia, Ecuador, and Namibia, participated at the WCG for the first time. Excluding Korea (43 persons), which was the host country, China had the most players with 37 persons. Also, more than twenty players participated from the U.S., Taiwan, Russia, Indonesia, and Germany, respectively, so that we could confirm the world-wide fever for games. The final result saw Korea winning the overall championship by acquiring four gold medals. This was the fourth consecutive time Korea had won the event, since 2008, and was its seventh championship overall. The Korean team won four gold medals, two silver medals, and one bronze medal in nine categories to win the nations fourth consecutive championship.

Already tvN s Korea Got Talent s and SBS Miracle Audition have held large auditions for thousands of people at the BEXCO exhibition hall during the spring. The participants who passed this round were the ones who captured the eyes of the television viewers. Superstar K3, which will air in August, also held its second preliminary round for about 30,000 participants out of about 280,000 applicants. In addition, MBC s The Great Birth Season 2, which had a great response from the public for its first season, held its preliminary auditions for thousands of people from the southwest of the nation at BEXCO on July 24, 2011. BEXCO definitely seems the perfect place to hold auditions. Likewise, the main reason why the broadcasting stations have been holding auditions at BEXCO is because of the following: very convenient space utilization, such as installing booths to allow auditions for many people; convenient when notifying the participants of where to assemble; great accessibility by public transportation; and easy to transport and set up filming equipment. When making a program, there is the consensus that the unique design of the building is interesting to the viewers. In addition, the image of the hosting venue being a large convention center is also included in the intentions of the people involved in making the program because it enhances the image of the program. From the participant point of view, it is much safer to s audition at a facility with well equipped convenience facilities and great accessibility, while families and friends who come to BEXCO to cheer on their loved ones can spend a more convenient time at the leisure facilities when waiting for the participants. This has acted as a plus factor because more participation can be encouraged. As BEXCO is known to hold various auditions, it has turned into a place wheredreams come truefor any and everyone, making BEXCO even friendlier to the citizens.

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2011 SPECIAL TOP 10

BEXCO wins global management award! Soo-Ik Kim, CEO & President of BEXCO, wins the grand prize for professional management from the Korean Industrial Economic Association !

BEXCO shares its love with its neighbors!

BEXCO wins global management award!

BEXCO TOP 10 NEWS

Soo-Ik Kim, CEO & President of BEXCO, wins the grand prize for professional management from the Korean Industrial Economic Association
This year BEXCO won many awards. Lets take a look at the honored moments from the global management award to the grand prize for professional management.
1. BEXCO wins the global management award (public enterprise section)
In November, BEXCO (CEO & President Soo-Ik Kim) won the grand prize in the public enterprise section at the global management award ceremony sponsored by the JMAC (Japanese Management Association Consultants). BEXCO established a medium and long-term development strategy (VISION 2007 and VISION 2015) and had systematically and efficiently implemented it to achieve outstanding managerial results, as well as contributing to making Busan Asias No.4 and the worlds No.17 most popular host city for international conferences as of 2010. Also, it played a huge role in attracting domestic business visitors related to the MICE industry, while it generated a regional economic impact of 908.3 billion won to the Busan region. Therefore, in recognition of how BEXCO has carried out its global management initiatives and has contributed to regional economic development so as to set an example for other public enterprises, it won the grand prize in public enterprise section. Especially, since 2009, it has successfully entered the overseas market for exhibitions (ENTECH Hanoi: Environment and Energy Exhibition), which was another important factor in its winning the award. The CEO & President of BEXCO, Soo-Ik Kim, focused on global management from various aspects, including making all out efforts to globally promote BEXCOs MICE industry and Busans city brand while working as the director of the UFI since 2008. Besides this, it has actively implemented various businesses in connection with the regional characteristics of Busan, including the yacht convention business, the academy business for overseas development of local small and medium enterprises, and the development of special exhibitions that meet the industrial and environmental characteristics of Busan. This has allowed BEXCO to greatly contribute to the internationalization of Busan and become a new driving force for the regions future.

BEXCO shares its love with its neighbors!

BEXCO TOP 10 NEWS

In February 2011, BEXCO held a ceremony for scholarships worth 7 million won This event saw the participation of about fifty people, including BEXCO CEO & president; executives s and employees; the Chairman of the Administration and Culture Committee of Busan Council, Dong-Yoon Lee; people from the Woo2-dong Community Center (Chief of the dong-office, Pil-Rae Ha); and the recipients of scholarship and was held in room No. 202 of the convention hall in BEXCO. This ceremony was for university, middle school, and high school students living in the Woo2-dong area and has been carried out since 2005. A total of 18 people have received the scholarship. Also, some of the money was donated to senior citizens living alone, rehabilitation for the disabled and continuous support was promised to Wolpyeong Village in Gijang-gun, which signed a one company-one village agreement with BEXCO, by holding a party for the village elders. Meanwhile, in January, the employees at BEXCO also gave donations to a mutual aid society in the neighboring area, and during the Yeonpyeong Island incident last year, the employees sent their donations to Ju-Ho Choi, who is from Busan. BEXCO plans to continue to look after and show compassion to its neighbors in need.

2. BEXCOs CEO & President, Soo-Ik Kim, wins the grand prize for professional management from the Korea Industrial Economic Association
Aside from this, on December 10, 2011, BEXCOs CEO and President, Soo-Ik Kim, won the grand prize for professional management from the Korea Industrial Economic Association (President: Sung-Ho Son, professor at Donga University). This award is given to a person elected by the Korea Industrial Economic Associations Award Review Committee as being someone who has contributed to improving future national competitiveness and has implemented outstanding corporate social responsibility activities, with great leadership in various fields. Mr. Kim was selected because of the following reasons. First, he developed BEXCO into a highly recognized company that successfully hosted many overseas exhibitions and conferences with UFI certification for the third consecutive year. Second, he played a huge role in improving the development of the local community and enhancing its prestige through the ripple effect of MICE hosted by BEXCO and thus contributed to making Busan a major city for international conferences. Lastly, he implemented environmental management to preserve the environment of the global village by reducing carbon dioxide emissions and improving fuel efficiency.

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 INSIdE BEXCO

Attendance to the 78th UFI Congress 2011

EXHIBITION

Busan International Motor Show 2012 Art Show Busan 2012

Attendance to the 78th UFI Congress 2011

Exhibition Team 1 , Jong-dae Choi, General Manager

HOT EXHIBITIONS

On November 9~11, 2011, I participated in the 79th UFI

Congress held in Valencia, Spain, together with BEXCOs CEO & President Soo-Ik Kim. It was a valuable opportunity to build a global network with many participants from all over the world. There were people from the exhibition industry from all around the world at the congress, and it was held in Spain, which is known to be a country of passion. The main purpose of participating in the congress, which was held at the Valencia Convention Center (Feria Valencia) was to build network of the member companies and identify the trends of the global exhibition industry through the congress, general assembly and seminars. BEXCOs CEO and President Soo-Ik Kim was busy participating in the UFIs regular general meeting, the Asia/Pacific Chapter Meeting ,welcoming dinner banquet and congress. Especially, at the congress, there were indepth discussions, including a UFI business result report on financial results, the 2012 business plan, approval of new member companies and UFI exhibitions and the results of selecting the 2012 president and new directors. The Asia/Pacific Chapter Meeting, in which I participated, had reports made by the UFI Asia/Pacific Chapter, Mark Cochrane. Together with the details of the activities for August~October 2011 and the 2012 activity plan, there was another special detail. Chen Xianjin (chairman of the Asia/Pacific Chapter, executive at SIEC Shanghai, China) reported on the development plan for the Hongqiao Exhibition and Convention Center, which will be the largest of its kind in China. The scale of the exhibition hall will be 500,000 (400,000 indoors, 100,000 outdoors). The major facilities will include a new airport and a railway connecting the airport, Shanghai and the office buildings. The scale is huge to say the least (it is twice the size of all of the exhibition and convention centers in Korea combined). Construction I set to be completed by 2014. As it is located near shanghai, we have to keep a close eye on the growth and possibilities of China in this field. Also, after listening to Japans Yoshichika Terasawa talk about his nations recovery following the tsunami and nuclear crisis, I once again realized the Japanese peoples persistence and endurance to take one step at a time towards recovery. At the regular general meeting held on the 10th there was a report on the latest trends in the exhibition industry. A total of 61 exhibition halls were created between 2006 and 2010 (including those 5,000 or above), and the total exhibition area has increased by about 3,400,000. Especially, the growth seen by Asia (38%) is noticeable when compared to Europe and America showing only 7% and 5% growth, respectively. This clearly shows the dynamism and development made by Asia.

Busan International Motor Show 2012

May 24~June 3, 2012
Among the mega events hosted by BEXCO, the representative one, the
Busan International Motor Show 2012, will be held at BEXCO from May 24~June 3, 2012. This show, which is hosted by Busan City and organized by BEXCO, the Korea Automobile Manufacturers Association, Korea Automobile Importers and Distributors Association, and the Korea Auto Industries Cooperative Association, celebrates its sixth year this year. Under the slogan The Voyage of the Green Car across the Ocean, the motor show will be attended by about 150 local and foreign car makers from ten countries. It is expected to be a venue for showcasing automobiles, such as a variety of new cars and concept cars, including completed vehicles, commercial vehicles, special vehicles, two-wheeled vehicles, and parts. During the event period, there will be a car audio festival, academic conferences and seminars related to automobiles, exports and consultation meetings, as well as an automobile prize lottery and an RC car racing contest. Especially, the early opening of Haeundae Beach (June 1) and the Haeundae Sand Festival (expected to be in the first week of June), which started in 2011, and the convenient transportation and lodging facilities will make the motor show a success.
www.bimos.co.kr Inquiries: BEXCO +82-51-740-7366

Art Show Busan 2012

June 7~11, 2012
In June 2012, a new modern arts festival will unveil
Art Show Busan 2012, hosted by the organizing committee of Art Show Busan
and co-organized by BEXCO and Art Show Busan Inc, is scheduled to unveil at the new exhibition hall of BEXCO. Busan, boasting beautiful beaches and night sceneries, is Koreas second largest city for cultural arts, convention and exhibition, and various entertainments. With abundant pool of arts collectors in Busan, Art Show Busan will host various young Asian galleries displaying famous art works of some of the most popular artists. Art Show Busan, with anticipated participation of over 70 galleries in Asia, is preparing for an exciting festival of modern arts by providing various exhibition programs, awarding ceremonies and concurrent programs where collectors and spectators can all enjoy the event. In addition, the organizing committee is devising various programs to set new trends in art collection and sharing those ideas.
www.artshowbusan.com Inquiries: BEXCO +82-51-740-3530

AT the UFI Congress held on the same day, there were interesting sessions by scholars and experts from
around the world, including about the status of the global economy and the future direction of the exhibition industry (Switzerland), the introduction of the UFI marketing winners (Netherlands, vnu Exhibitions), the new economic opportunities in Central and South America (Peru), and the introduction of the winners of exhibition operations (U.S. Freemans), which widened the understanding about the exhibition industry. Moreover, I was greatly impressed by how the meeting culture has also developed with the active use of iPads. From Korea, BEXCO, the Association of Korea Exhibition Industry, EXCO, COEX and other major institutions participated. There was a separate promotional booth for Korean institutions where major exhibition promotional materials for 2012 and introductory materials for each center were given to the participants. Many new systems and technologies were introduced at the Congress. First, there was the POKEN electronic name card based on social networking, meetings utilizing smartphones, a system providing the operational status of an exhibition, a system for operating exhibitions developed by Freeman (booths, transport, utility, etc.), which were all very interesting. In the future, BEXCO should focus on maximizing the convenience of the participants at exhibitions and international conferences through the application of these systems. END.

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 EXHIBITION

Nuclear Energy Korea 2012 l International Packaging & Engineering Trade Show 2012

NEW EXHIBITIONS
This years notable new exhibitions

Busan International Photo, Video & Broadcast Equipment Show 2012 l Oshore Korea 2012

Together with the completion of its facility expansion in June 2012, BEXCO is working hard to attract new exhibitions for the new decade. After carefully analyzing the economic conditions, industrial characteristics and various cultural contents of the southeast area, including Busan Metropolitan City, Ulsan Metropolitan City, and Gyeongsangnam-do, exhibitions in four fields have been selected and preparations made to host them. Lets take a look at BEXCOs new exhibitions, which are expected to become new rising stars!

Nuclear Energy Korea 2012, which introduces the latest knowledge about the outstanding infrastructure and
advanced technology of Koreas largest nuclear industry belt around Busan, while widely spreading the safety and excellence of Koreas nuclear technology, will be hosted by BEXCO on March 19 (Monday)~21 (Wednesday), 2012. The exhibition will showcase various items, including the medical devices and advanced medical services for radiation treatment, nuclear power plant construction and the facilities related to its operation, safety and waste treatment in the nuclear industry, and various IT technologies related to storage and transport. This will provide an opportunity to learn about the latest technological trends and how to enter into the overseas market for large companies in nuclear development and major nuclear power plant companies (70% are concentrated in the southeast). Also, for participants from industry and academia, it is expected to provide a good opportunity to confirm the new growth potential of Busan as the emerging center of nuclear power and science, including the opening of nuclear medicine center in the southeast area and the introduction of a heavy ion medical accelerator for medical purposes. There will be foreign companies from more than ten countries, including the U.S., Canada, Russia, Japan and China, and about 120 companies, including Korean institutions, large companies, small and medium sized enterprises, and hospitals related to the nuclear power industry (generation and non-generation areas), which is expected to make it an international business exhibition.
www.nekorea.kr Inquiries: BEXCO +82-51-740-7377 Inquiries: BEXCO +82-51-740-7377

Nuclear Energy Korea 2012

March 19~21, 2012

Busan has abundant hardware and software related to video, photo and broadcast equipment, including the
Busan International Film Festival, Busan International Advertising Festival and the Busan Contents Market. Also, due to the recent increase in leisure activities, it has become widely popular for ordinary people to purchase professional equipment, which has resulted in an upward trend in product demand. Therefore, in order to resolve the consumers thirst for the latest products and information, expand the relevant industries, and share the knowledge on the latest trends, the Busan International Photo, Video & Broadcast Equipment Show 2012 (Phovishow 2012) will be held from October 18~21, 2012, in the new exhibition hall of BEXCO. This exhibition will be jointly hosted by BEXCO and Yowool Media. It is expected to see the participation of 150 companies, with 250 booths, and photo equipment, video equipment, broadcast equipment and other relevant equipment will be showcased. Through this exhibition, the participating companies and visitors will have a good opportunity to see the latest technologies and trends at a glance.

Busan International Photo, Video & Broadcast Equipment Show 2012 (Phovishow 2012)
October 18~21, 2012

The Southeast area, including Busan, has a developed machinery, shipbuilding, aviation, automobile and
railway industries, which is why there is a huge demand for packaging and engineering. However, until now, there were no large packaging and engineering exhibition; therefore, the supply could not meet the demand. To improve this sorely lacking area would mean creating new demand and developing the related industries. As a result, the International Packaging & Engineering Trade Show 2012, with 400 booths set up by 200 companies, will be held. It will be hosted by BEXCO and organized by the Korea Engineering Consultants Corporation. Companies concerned with major packaging equipment, logistics systems, and automatic systems will participate in the exhibition, while companies from Germany, Japan, Italy and the U.S., which are the advanced countries in machinery and technology as well as the largest suppliers, have also confirmed their participation. Also, buyers from companies related to machinery, shipbuilding, aviation, automobiles and railways in Busan Metropolitan City, Ulsan Metropolitan City and Gyeongsangnam-do will be invited, while foreign buyers from the largest countries by demand, China and Japan, will also be invited. Through this exhibition, it is expected that the industries related to packaging and engineering in the Busan region will expand, a venue for exchanging information on new technologies and exchanging technologies of related fields will be provided, and the international competitiveness of the industry will be improved to result in increased exports.
www.petex.co.kr Inquiries: BEXCO +82-51-740-7379

International Packaging & Engineering Trade Show 2012 / PETEX 2012

March 21~24, 2012

Offshore Korea 2012, which is jointly hosted by the Ministry of Knowledge Economy, the Ministry of Land, Transport and Maritime Affairs and Busan Metropolitan City and jointly organized by BEXCO and the Busan Marine Equipment Association, will be held to promote the development of the localization of offshore plant equipment. This issue has recently emerged as a key issue in the marine and shipbuilding industry, and the event will also encourage the acquisition of the latest technology by hosting conferences related to core technologies and expanding the market entry bases for local equipment companies.
This exhibition is being held under special sponsorship by Koreas four major shipbuilders: Hyundai Heavy Industries, Daewoo Shipbuilding & Marine Engineering, Samsung Heavy Industries, and STX Offshore & Shipbuilding. In order to prepare for the exhibition, the Offshore Korea Preparation Committee was established, which consists of people from the marine purchasing department of the four major shipbuilders and offshore plant marketing experts, and a preparatory meeting was held in April and September of 2011. The scale of the exhibition, which will be held in November of next year, is aimed at having a total of 300 companies in attendance, including 250 foreign equipment companies and 50 Korean equipment companies, to set up 700 booths. The items to be showcased will include various products related to the major facilities of offshore plants and oil drilling technologies. Also, during the exhibition period, conferences and seminars related to offshore plants will be held over the course of two days. These will include fifty conferences and seminars with a total of ten themes. The major themes of the conferences will mainly focus on the localization of equipment, including oil exploration, drilling, production facilities and transport.
www.okkorea.org Inquiries: BEXCO +82-51-740-7359

Offshore Korea 2012(OK)

November 14~16, 2012

EXHIBITION
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BEXCO NEWS _ Winter 2011

 CONVENTION

The 95th Lions Clubs International Convention Busan, Korea l 27th Congress of the Asia-Pacific Academy of Ophthalmology l ICM 2012

NEW CONVENTIONS

The XX IMEKO World Congress 2012, Busan l 2012 IWA World Water Congress and Exhibition

Along with large conventions like the 4th High Level Forum on Aid Eectiveness that was hosted this year, there will be other large conventions held at BEXCO in 2012. Lets take a look at the large conventions expected to be held at BEXCO, including the 95th Lions Clubs International Convention Busan, Korea and the 2012 IWA World Water Congress and Exhibition.

The 95th Lions Clubs International Convention Busan, Korea, which will be held from
June 18~26, 2012, is a large convention with a total of 50,000 participants, if you add the 30,000 domestic participants to the 20,000 participants from 206 countries. Also, during this period, various events, including an international council, seminars, international parade, and other cultural events will be held. Busans city brand image is expected to be greatly improved. Also, the Busan Development Institute predicts that the 95th Lions Clubs International Convention Busan, Korea, will have see regional economic production inducement of 174.6 billion won and job creation inducement of 4,288 persons. It will be the first

The 95th Lions Clubs International Convention Busan, Korea

June 18~26, 2012

The XX IMEKO (International Measurement Confederation) World Congress 2012 will be held from
September 8~14, 2012, at the convention hall in BEXCO. This event is expected to draw a total of 600 participants, including research fellows from national standards institutions, university professors and students. This convention is hosted by the Korea Research Institute of Standards and Science (KRISS) and organized by the IMECO headquarter. Experts in international measurement from all around the world will get together to share their opinions, visions and achievements under the theme Metrology for Green Growth. Also, it is expected to be the venue for discussing the latest developments made in each area of the measurement field.

The XX IMEKO World Congress 2012, Busan

September 8~14, 2012

large convention to be held at BEXCO following the completion of its facility expansion.

27th Congress of the Asia-Pacific Academy of Ophthalmology

April 13~16, 2012

The 27th Congress of the Asia-Pacific Academy of Ophthalmology will be held from April 13~16, 2012,
at BEXCO. This event is a large ophthalmology academic conference hosted by the Asia-Pacific Academy of Ophthalmology and the Korean Ophthalmological Society. For this conference, it is expected that about 6,000 people, including ophthalmologists, executives and employees of foreign pharmaceutical and machinery companies, relevant associations and research institutions, from 80 countries, will participate. There are discussions of holding the opening ceremony of the conference in BEXCOs auditorium, which boasts the latest advances related to conferences and is expected to further increase the utilization of BEXCOs auditorium.

The 2012 IWA World Water Congress and Exhibition will be held from September 16~21, 2012, at BEXCO.
It is a world-renowned event that is hosted by the IWA (International Water Association) every other year. Various participants from the industry, academia, research institutes and governments come together to discuss and share information about the important issues and the latest technologies concerning water. Regarding the key issues, there will be an opportunity to have heated discussions. IWA has 10,000 members from about 80 countries, with about 400 affiliated organizations. About 4,500 participants from 130 countries are expected to visit BEXCO for this Water

2012 IWA World Water Congress and Exhibition

September 16~21, 2012

ICM 2012 (International Conference on Magnetism)

July 8~13, 2012

The ICM 2012 (International Conference on Magnetism) will be held from July 8~13, 2012, at BEXCO.
This event is the largest academic conference for magnetism and is held every three years. The IUPAP (International Union of Pure and Applied Physics) hosts this conference, which has about 2,000 prestigious people in magnetism, from sixty countries, participating. The IT consists of the general assembly, six detailed sessions, booth exhibitions and the dinner banquet. The Asian, American and European continents take turns hosting the ICM and the two Nobel Prize winners from France and Germany will give the keynote lectures. Especially, among the foreign participants, more than 800 Japanese scholars will participate, which will show Japans strength in magnetism. Magnetism is an academic field with a huge ripple effect, including across the medical, biology, electronic, machinery, sensor, computer, semiconductor and vacuum industries, and it is expected to contribute to Busans industrial and academic growth in this field. Expectations are high in the academic and industrial circles.

Festival.

BEXCO NEWS _ Winter 2011

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 INTERVIEW

Advisor to the Korea International Cooperation Agency Bi-Ya Han

Advisor to the Korea International Cooperation Agency

Bi-Ya Han
during the 4th High Level Forum on Aid Eectiveness held at BEXO, in Busan, which presented a new paradigm for aid development and saw the participation of about 3,300 governmental representatives, NGO and civic groups, we met with Bi-Ya Han who is famous in various areas.
Welcome to BEXCO. What brought you to participate in this forum?
Yes, its nice to meet you. I am currently working in an aid development organization called KoFID (Korea Civil Society Forum on International Development Cooperation), and I am here regarding what I do there. (Editors note: KoFID-Korea Civil Society Forum on International Development Cooperation: in order to improve the effectiveness of international development cooperation and overseas aid, it was established in 2010 through the civic group network in Korea. The IT monitors the Korean Governments ODA (Official Development Assistance) policy and proposes aid and development policies based on universal values by strengthening the capacity of Koreas civil society.) the least-developed countries to avoid simple crises, we should think about how we can provide appropriate support for what is most needed by them.

Is this your first time here at BEXCO? do you think it has the

infrastructure to hold international conferences? Is there any room for improvement?

This isnt my first time here at BEXCO, but it is the longest I have stayed here. Ive been to many international conferences all over the world, and the infrastructure that BEXCO has is by far the best. Also, the employees are very kind and left a good impression. If you go to international conferences, you tend to be nervous in an unfamiliar place, and if the employees are unpleasant, you get stressed and the proceedings feel too business-like. It also lowers the work efficiency. However, including the preparation group, the employees here at BEXCO always meet the participants with a smile. This makes me happy, too. Also, since it is next to Haeundae, I can take a rest while going back and forth. Ive heard there are lots of international conferences held here at BEXCO, and I was happy to stay here to see it meet its expectations. Ive also heard that next year the auditorium and new exhibition hall will open, and I look forward to coming again. I havent found any areas that I feel are lacking, but if I remember anything I will give you a call (laugh).

What meaning do you think the 4th High Level Forum on Aid Eectiveness conveys?
First, it is offers a change in how aid is viewed. Before, the important issue was looking at aid from the position of the person providing the aid. Did the money we gave get delivered properly and handled transparently? But now, from the position of the person receiving the aid, we ask if the foundation has been provided to make new developments. I think there has been a huge shift in the paradigm so that we question whether there has been continuous change made through the aid and whether the quality of life has actually improved. The perspective has changed from the person giving the aid to the person receiving the aid. Second, development aid, in the past, was conducted between the donor and recipient countries. This meant that the channel was unified, but now NGO, civic groups and major companies from various countries participate. In other words, compared to before, there are more entities and as there is more diversity, there are lots of discussions involving diverse voices and opinions. Moreover, not just between advanced countries and underdeveloped countries, but more diverse countries are now participating, including the BRIC countries, which has completely changed the depth and length of the discussions. Personally, I think the name Busan, where the forum was held, will be remembered forever as long as the issue of development aid continues. This forum will be remembered for a long time.

Recently, young people have had lots to worry about. Regarding this forum is there any message you want

to give to Korean young people?

I know how difficult the youngsters are finding life these days. However, I think that they should think that this is the time when they are going up the uphill. When going up a hill, the legs get stronger and the lungs get wider. This is the period when one can get stronger. Also, many young people face failure after going through many challenges, and they wonder if their actions are at all worthwhile. However, I think that the bigger a building is then the stronger the basic construction has to be. they should think of the present time as a process of becoming a bigger and stronger person. Regarding the forum, I think more young people should come and work in this field. Korea is in a great position to work in this area. It is a country that received aid but turned in to a country that gives aid. We should all feel proud of this. Also, Korea, as a nation, lies somewhere between advanced countries and developing countries and between the U.S. and China. With a wider perspective, Korean youngsters should keep in mind they are a Korean as well as a global citizen. Therefore, they should worry about global issues and propose good ideas. Korea has abundant human resources who can perform their duties. I have high expectations for young Koreans.

Recently, due to the European economic crisis and the downgrading of the U.S. credit

rating, there has been a global economic crisis. At a time like this, what are your thoughts on development aid?
First, I dont think the development aid we are giving is just charity for a poor country. It is an investment made for the future. If we can resolve the fundamental problems that are suffered by the least-developed countries, then we can save the resources that otherwise would have to be plowed into them. If the poor countries have their own ability to survive and the required infrastructure, it will be possible to redistribute the resources efficiently and fundamentally it will bring about a developed future more quickly. As mentioned by the UN Secretary-General, Ki-Moon Ban and the OECD Secretary-General, Angel Gurria, just because there is global crisis we shouldnt stop here. Instead of just allowing

Interview epilogue: After finishing the short interview with Ms. Han, I was absorbed by the challenging and positive aura coming out of her. When talking about young Koreans with regards to how Korea has changed from a recipient to a donor country, she smiled and said that this is such a wonderful and happy thing. When I saw her shining smile I saw how it mirrored the slogan of the forum Building a New Global Partnership for Eective Aid. I thanked her for the interview and gave her a small orgel that played the music Arirang. I will never forget how pleased she was and what she said. It will be a great present for a foreigner. I sincerely hope great achievements and happiness meet her passion and endeavors in the future. End. Interviewer : Jae-Hoon, Seol(BEXCO P.R. Team)

BEXCO NEWS _ Winter 2011

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 SCHEdULE Main Events Schedule

SCHEDULE
EXHIBITION
Period
01.06~01.08 02.02~02.05 02.24~02.26 03.19~03.21 03.21~03.24 03.29~04.01 03.29~04.01 03.29~04.01 04.05~04.05 04.05~04.08 04.19~04.21 05.10~05.12 05.11~05.13 05.24~06.03 06.07~06.10 06.07~06.11 06.14~06.16 06.14~06.16 06.14~06.17 07.06~07.08 08.24~08.26 09.06~09.08 09.07~09.09 09.07~09.10 09.08~09.08 09.13~09.16 09.17~09.20 09.20~09.23 10.08~10.11 10.09~10.09 10.11~10.13 10.11~10.13 10.11~10.14 10.18~10.21 10.18~10.21 10.18~10.20 10.25~10.28 10.25~10.28 10.25~10.28 11.08~11.11 11.14~11.16 11.15~11.17 11.15~11.17 Wedding Fair 2012 Kids Education Fair 2012 Wedding Fair 2012 Nuclear Energy Korea 2012 International Packaging & Engineering Trade Show 2012 Urban Agriculture Exhibition in Busan 2012 Busan Housing Interior Exhibition 2012 International Health-care & Medical Expo 2012 Korea Study Abroad & Emigration Fair 2012 KOREA GREEN ENERGY FESTIVAL 2012 The 12th New Business Items & Franchise Show Busan 2012 International Busan Contents Market 2012 Busan Intl Golf Expo 2012 Busan International Motor Show 2012 Busan International Baby Fair 2012 Art Show Busan 2012 Busan International Senior Expo 2012 Franchise-New Business Busan International Expo 2012 Busan International Food Expo 2012 Wedding Fair 2012 Wedding Fair 2012 2012 IT EXPO BUSAN Busan Franchise Expo 2012 Busan International Travel Fair 2012 Japan Education Fair Busan KyungHyangHousing Fair 2012 Environment & Energy Tech 2012 The 4th Cafe Bakery Show 2012 Asian Film Market 2012 Korea Study Abroad & Emigration Fair 2012 Busan International Textile & Fashion Show 2012 Busan International Smart Shoe & Parts Fair 2012 Busan International Gift & Promotion Fair 2012 Busan Baby & Kids Fair 2012 Busan International Photo and Video Broadcast Show 2012 Busan Invention New Technology Foundation Exhibition 2012 Busan International Food Expo 2012 Busan Organic Expo 2012 Busan International Tea & Craft Fair 2012 G-star 2012 Offshore Korea 2012 International Welding,Cutting&Laser Equipments Exhibition Busan Korea Busan International Seafood & Fisheries Expo 2012

Exhibition

Organizer
Dreamkorea. Inc., LTD Korex. Inc., LTD Dreamkorea. Inc., LTD BEXCO BEXCO Busan Metropolitan City Messe Korea Messe Korea Korea Trade Fairs Ltd. Energy EconomicsNews Sunin Community BCM Committee Seoulmesse Ltd. Busan Metropolitan City Dream Korea Co.,Ltd. Art Busan BEXCO The Busan Chamber of Commerce & Industry Korea Industrial Marketing Institute Dream Korea Co.,Ltd. Dream Korea Co.,Ltd. BEXCO Busan Economic Promotion Agency Busan Tourism Association Korean japanese association Esang Networks BEXCO Dreamkorea. Inc., LTD BIFF Korea Trade Fairs Ltd. BEXCO Busan Economic Promotion Agency Footwear Industrial Promotion Center Messe Korea Korea Int'l Exhibition Co.,LTD BEXCO BEXCO KRA BUSAN Messe Korea Messe Korea KOCCA BEXCO BEXCO BEXCO
The above schedule may change.

BEXCO NEWS _ Winter 2011

 SCHEdULE Main Events Schedule

HOTEL

SCHEDULE
Period
1.11~1.13 2.12~2.14 3.18~3.22 4.13~4.16 5.11~12 5.14~5.16 5.16~18 6.18~6.22 6.23~6.26 6.27~29 7.2~7.6 7.8~7.13 8.26~8.30 9.6~9.7 9.8~9.14 9.16~9.21 10.17~10.19 10.29~10.31 11.17~11.18

HOTEL
CONVENTION
Organizer
Herbalife Korea ARF2012 Int'l Executive Committee Korea Atomic Industrial Forum The Korean Ophothalmological Society Korean Academy of Rehabilitation Medicine The Korean Society of Mechanical Engineers Ministry of Land, Transport and Maritime Aairs The 95th Lions Clubs INT'L Convention Host Committee The 95th Lions Clubs INT'L Convention Host Committee The Korean Society of Microbiology & Biotechnology Optical Society of Korea The Korean Physical Society Materials Research Society of Korea MdRT Korea Korea Research Institute of Standards and Science International Water Association The Korean Chemical Society digital Ship Ltd Busan dental Association
The above schedule may change.

Convention
2012 Herbalife Spectacular 2012 The 1st Asian Rotocraft Forum and Exhibition (ARF2012) Pacific Basin Nuclear Conference 27th Congress of the Asia-Pacific Academy of Ophthalmology Spring Conference of Korean Academy of Rehabilitation Medicine Asia-Pacific Conference for fracture & Strength 2012 4th Korea-China-Japan Ministerial Conference on Transport and Logistics The 95th Lions Clubs Int'l Convention Busan, Korea(dGE Seminar) The 95th Lions Clubs Int'l Convention Busan, Korea(Int'l Show & Plenary Session) 2012 Intl Resuearch in Microbiology & Biotechnology OECC 2012 (The Optoelectronics and Communications Conference) ICM 2012 (International Conference on Magnetism) IUMRS-ICA 2012 2012 MdRT KOREA ANNUAL MEETING IMEKO World Congress 2012 Busan 2012 IWA (World Water Congress and Exhibition) 2012 The 110th Meeting and Exhibition of The Korean Chemical Society digital Ship Korea 2012 2012 SEAFEX(South East dental Academic Festival & Exhibition in Busan)

Busan Lotte Hotel

www.lottehotelbusan.com

Haeundae Centum Hotel

www.centumhotel.co.kr

Paradise Hotel & Casino Busan

www.paradisehotel.co.kr
538 guest rooms, the biggest in Haeundae (Main building 259 / Annex 279) Newly renovated rooms, main building in April,2007 Private balconies overlooking the beach for all seaside rooms 4 Executive floors with an exclusive lounge 100Mbps high speed internet access and 45Mbps wireless internet network for guest rooms, banquet halls and all public areas 11 Restaurants & Lounges including Italian, Chinese, Japanese and Korean Various sized banquet halls including Grand ballroom and Atlantis room with a seminar room Spa & Fitness facilities including outdoor spa with a fantastic view of Haeundae Multiple entertainment facilities including a duty Free Shop and a world class Casino

Novotel Ambassador Busan

Modern business and resort facilities provide most satisfying stay for each and every guest
326 Guestrooms(Suites, deluxe) with two executive floors High speed internet access in the room Club Esprit Fitness Center, Swimming pool, Natural hot spring sauna 24 hours Business Center Grand Ballroom and various of banquet with convenience facilities Restaurants Ventanas, Seascapes Buet, Chopsticks & Pizza Bar Piano Lounge bar Le Bouchon Service Baby sitting service, Rent-a-car & Limousine service

We assure you of a Wonderful time in Busan

Busan Lotte Hotel is the biggest business and resort hotel, located in the heart of Busan's downtown business district. (10mins from Airport, 20mins from BEXCO) Oering 760 luxury rooms, Club Floors & Lounge, business center, duty-free shop and Casino for foreign visitors with warm hospitality. Also, fitness center, 9 restaurants and bars oer a variety of cuisines from around the world. 10 banquet halls have the latest audiovisual and conference equipment. Enclosed in the heart of Busan to provide all you need, under one roof.

Optimal location for Convention participants with New Facilities.

5 minutes walk from BEXCO, 2 minutes walk from metro. Brand New Residence hotel with 543 Guest Rooms including 86 Suite rooms Simple kitchen unit built in the room (more than Residence room type), Full home appliances in Suite Rooms Internet access is available to all of the rooms Executive lounge for Business guests Fitness Center & Sauna with new facilities Spacious parking lot more than 500 vehicles Multiple Shopping centers located near hotel

Inquiries : +82-51-810-1000

Inquiries : +82-51-720-9000

Inquiries : +82-51-742-2121

Inquiries : +82-51-743-1234

Seacloud Hotel
www.seacloudhotel.com

Haeundae Grand Hotel

www.grandhotel.com

The Westin Chosun, Busan

www.echosunhotel.com

The First Serviced Residence Hotel in Busan

www.novotelbusan.com
30th Floor - The highest floor in Haeundae 416 guest Room (278 Standard Rooms & 133 Residence Suite Rooms) desktop and Hi-speed internet access all rooms Individual Controlled Air-conditioning & Heating For Residence Suite Room - Washing Machine, Refrigerator, Microwave :
Kitchen Facility(Electric Cook-top, Silverwares)

Main venue for international events, Haeundae Grand Hotel

Busan International Film Festival Main Venue Hotel & Star House Busan International Ad STARS Main Hotel Busan International dance Festival Main Hotel Busan International Short Film Festival Main Hotel Honorary general manager : Movie Actor Jang dong-gun 320 rooms(Presidential Suite / Royal Suite / Grand Suite / Beach Grand etc,) Haeundae, the pride of providing the best taste of restaurant Tiany Buet Restaurant / Marlisung - Chinese restaurant /First Club - traditional western food restaurant & bar Favian - pub bar / deli-bakery shop / Lobby lounge - Pearl / Cigar bar - Camelot The best and largest scale banquet hall of busan & specialized services provided by entertaining events experts Grand Ball Room / Convention Hall / Sky Hall / Emerald Hall / Terrace Hall / Central Hall / East Hall / West Hall / South Hall Large swimming pool - Gran Pool / Indoor golf practice range - Eagle / Grand Health Capacity to hold 1,000 vehicles at once both outdoors and indoor / Separate outdoor parking lot for female customers and large vehicles Unique Jump Theatre of Busan

www.echosunhotel.com
Starwood : Westin Hotels & Resorts Newly renovated 290 guest rooms The best view and location in Haeundae Hi-speed internet access in all rooms Satellite TV & cable TV service including CNN in guest rooms Executive rooms & lounge for business customers 6 Restaurants & lounge Grand Ballroom & 7 function rooms Fitness Center, in-door swimming pool and natural hot spring sauna 5minutes walk from Nurimaru APEC House

Multiple Complexes Commercial Zone (1~3F)

- World Wide Restaurants & Shopping Arcade

5 Minutes by Foot from Haeundae Subway Station & Haeundae Beach

Inquiries : +82-51-933-1000 .

Inquiries : +82-51-740-0114

Inquiries : +82-51-749-7000

Vol.45 2011-Winter (Published Quarterly) Publisher Soo-ik Kim Editor Jong-hoon Jung, Jae-hoon, Seol E.mail bexco@bexco.co.kr Publication BEXCO 55 APEC-ro, Haeundae-gu, Busan, KOREA 612-704 I Tel. +82-51-740-7300 Fax. +82-51-740-7320 Design : dongaTG +82-51-468-7277

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