Corporate social responsibility (CSR, also called corporate conscience, corporate citizenship, social performance, or sustainable responsible business)

is a form of corporate selfregulation integrated into a business model. CSR policy functions as a built-in, self-regulating mechanism whereby business monitors and ensures its active compliance with the spirit of the law, ethical standards, and international norms. The goal of CSR is to embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere. Furthermore, CSR-focused businesses would proactively promote the public interest(PI) by encouraging community growth and development, and voluntarily eliminating practices that harm the public sphere, regardless of legality. CSR is the deliberate inclusion of PI into corporatedecision-making, that is the core business of the company or firm, and the honouring of a triple bottom line: people, planet, profit. As stated by the department of Trade and Industry in the United Kingdom, CSR represents "the integrity with which a company governs itself, fulfills its mission, lives by its values, engages with its stakeholders, measures its impact and reports on its activities". Although most people appreciate the recent advancement of CSR, some argue that corporations are still not doing enough or are only acting in self interest. These people say that multinational corporations are acting ethically in areas that are highly regulated, such as North America, but at the same time, they are acting in an opposite manner in other parts of the world (such as using cheap or child labour). In addition, while corporations must have good CSR policies in order to maintain their reputation, they are also expected to maximize profits for stakeholders such as shareholders, employees, and customers. Therefore, people argue that businesses do not put in a sufficient amount of resources to achieve what they have promised in their CSR policies. In any case, companies are now expected to perform well in non-financial areas as well. Some examples of CSR are safe working conditions for employees, environmental stewardship, and contributions to community groups and charities. Accountability and transparency are key to conducting business in a responsible manner. let us highlight upon the contributions of tata motors towards the society and the various interests groups. Tata Motors being the leading automobile industry in India bagged the Golden Peacock Award for the year 2004 for its valuable contribution towards economic, community development and Corporate Social Responsibility. The initial work started with the well being of the company employees, their living condition, health and education which later turned to community well being through various Community Development Centers, Samities and Programmes The Golden Peacock Award for Corporate Social Responsibility are awarded annually.The Golden Peacock Awards have been instituted by the Institute of Directors in association with World Environment Foundation.Tata Motors has been given the Award basis the assessment by an independent jury of the Company's integration of CSR concerns with corporate functioning; its responsiveness to the needs of different stakeholders; and its development of innovative partnership models to fulfill social responsibilities. we shall see contribution made by tata motors towards consumers,employees,government etc in more details.