Marketing Course Outline

Note: Where the start and end of an activity are not specified, the assignment must be completed and submitted in the same week. All graded activities, except the Project, are listed below in the pattern of <Week Number>.<Assignment Number>. For example, Discussion 2.1 refers to the 1st discussion activity in Week 2. Dont forget to take the Student Survey available in Week 4 of this courses Learning Plan. Week # Activities for the Week 1. Introduction to Read from Advertising Management by Batra and Advertising Management by P. K. Agarwal Marketing and o Chapter 1: Introduction to Marketing and Promotion, Promotion & Pages 1-5 (P.K. Agarwal) Promotional o Chapter 2: Promotional communication An communicationIntroduction, Pages 11-34 (P.K Agarwal) An Introduction Lesson Presentation o Lesson 1: Introduction to Marketing and Promotion o Lesson 2: Promotional communication- An Introduction Writing Assignments 1, 2 Discussion Question 2 I) 2. A brief Read from Advertising Management by Batra and Advertising Management by P. K. Agarwal introduction to o Chapter 3: Consumer Behaviour and Advertising, Consumer Pages 41-84 (P.K. Agarwal) Behaviour and o Chapter 4: Advertising Management, Pages 215-225 Advertising and (P.K. Agarwal) Introduction to Advertising and Lesson Presentation Advertising o Lesson 1: Consumer Behaviour and Advertising Management o Lesson 2: Advertising Management- an introduction. 3. Advertising Planning and Decision Making, Communication and Advertising ObjectivesDAGMAR Approach and Writing Assignments 1, 2 Discussion Question 1,2 Read from Advertising Management by Batra and Advertising Management by P. K. Agarwal o Chapter 5: Advertising Planning and Decision Making, Pages 52-68 (Batra) o Chapter 6: Communication and Advertising Objectives - DAGMAR Approach, Pages 52-68 (P.K. Agarwal) o Chapter 7: Integrated marketing Communication and Advertising, Pages 85-110 (Batra)

Week # Integrated marketing Communication and Advertising

4. Understanding of Segmentation and positioning strategy , Understating the different classification of the Advertising and Advertising and Society

5. Understanding the issues and types of Advertising Appeal, Designing and Learning about Advertising Media Planning and Introduction to different Media Classification.

Activities for the Week Lesson Presentation o Lesson 1: Advertising Planning and Decision Making o Lesson 2: Communication and Advertising Objectives DAGMAR Approach o Lesson 3 : Integrated marketing Communication and Advertising Writing Assignments 1, 2 Discussion Question 1,2 Submit Project Part 1 Read from Advertising Management by Batra and Advertising Management by P. K. Agarwal o Chapter 8: Understanding of Segmentation and positioning strategy, Pages 187-227 (Batra) o Chapter 9: Classification of the Advertising. Pages 277-299 (P.K. Agarwal) o Chapter 10: Advertising and Society, Pages 382-714 (Batra) Lesson Presentation o Lesson 1: Understanding of Segmentation and positioning strategy o Lesson 2: Classification of the Advertising. o Lesson 3: Advertising and Society in todays context. Writing Assignments 1, 2 Discussion Question 1,2 Submit Project Part 1 Read from Advertising Management by Batra and Advertising Management by P. K. Agarwal o Chapter 11: Issues and types of Advertising Appeal, Pages 301-334 (P.K. Agarwal) o Chapter 12: Designing and Learning about Advertising Media Planning, Pages 369-381 (P.K. Agarwal) o Chapter 13: Introduction to different Media Classification, Pages 395-444 (P.K. Agarwal) Lesson Presentation o Lesson 1: Issues and types of Advertising Appeal o Lesson 2: Designing and Learning about Advertising Media Planning o Lesson 3: Introduction to different Media Classification. Writing Assignments 1, 2 Discussion Question 1,2

Week #

Activities for the Week Submit Project Part 1 Read from Advertising Management by Batra and Advertising Management by P. K. Agarwal o Chapter 14: Creative Strategy, Pages 475-518 (P.K. Agarwal) o Chapter 15: Advertising Agency, Pages 445-474 (P.K .Agarwal) Lesson Presentation o Lesson 1: Creative Strategy developing in advertisements. o Lesson 2: Advertising Agency. Writing Assignments 1, 2 Discussion Question 1,2 Submit Project Part 1

6. Learning the Creative Strategy planning and development and Advertising Agency- Inside and outside the organization.

Managerial Economics Course Outline

COURSE OUTLINE
Note: Where the start and end of an activity are not specified, the assignment is to be completed and submitted in that week. Week # 1 Activities for the Week Read from Managerial Economics: Economic Tools for Todays Decision Makers: o Chapter 1: Introduction, Pages 1-10. o Chapter 2: The Firm and Its Goals, Pages 24-32. o Chapter 3: Supply and Demand, Pages 45-59, 74-76. Lesson Presentation o Lesson 1: An Overview of Managerial Economics o Lesson 2: Demand and Supply Analysis Writing Assignments 1, 2 Discussion Question 1 Read from Managerial Economics: Economic Tools for Todays Decision Makers: o Chapter 4: Demand Elasticity, Pages 77-101. o Chapter 5: Demand Estimation and Forecasting, Pages 124-169. Lesson Presentation o Lesson 1: Concepts of Elasticity and Revenue o Lesson 2: Regression and Forecasting Writing Assignments 1, 2 Discussion Question 1 Start Project Part 1 Read from Managerial Economics: Economic Tools for Todays Decision Makers: o Chapter 6: The Theory and Estimation of Production, Pages 186-212. o Chapter 7: The Theory and Estimation of Cost, Pages 252-288. Lesson Presentation o Lesson 1: Theory of Production o Lesson 2: Theory of Cost Writing Assignments 1, 2 Discussion Question 1 Submit Project Part 1

Read from Managerial Economics: Economic Tools for Todays Decision Makers: o Chapter 8: Pricing and Output Decisions: Perfect Competition and Monopoly, Pages 309-333. o Chapter 9: Pricing and Output Decisions: Monopolistic Competition and Oligopoly, Pages 358375. o Chapter 10: Special Pricing Practices, Pages 384-416. Lesson Presentation o Lesson 1: Market Forms of Competition o Lesson 2: Behavior of Oligopolistic Markets Writing Assignments 1, 2 Discussion Question 1 Start Project Part 2 Read from Managerial Economics: Economic Tools for Todays Decision Makers: o Chapter 11: Game Theory and Asymmetric Information, Pages 425-447. o Chapter 12: Capital Budgeting and Risk, Pages 466472, 473-479. Lesson Presentation o Lesson 1: Game Theory and Asymmetric Information o Lesson 2: Market Risk Writing Assignments 1, 2 Discussion Question 1 Submit Project Part 2 Read from Managerial Economics: Economic Tools for Todays Decision Makers: o Chapter 13: The Multinational Corporation and Globalization, Pages 497-510. o Chapter 14: Government and Industry: Challenges and Opportunities for Todays Manager, Pages 520539. Lesson Presentation o Impact of Government and Globalization Writing Assignments 1 Discussion Question 1 Start and Submit Project Part 3 Final Exam