ROSALIND FISCHEL 420 Barnsgate Drive a Cochranville, Pennsylvania 19330 215-964-5641 *rf15bced6@westpost.

net MEDIA RELATIONS: Public/Government/Corporate Dynamic, performance-driven legal marketing media and communications professiona l with highly successful public, media, and government relationsa expertise. Pro vider of Innovative leadership in developing effective strategic public relation s initiatives, particularly through use of corporate and legislative media to af fect national public policy. Expert in creating media messages through film, tel evision, radio and print media. Designer of integrated public and government rel ationas strategies, including issue advocacy, media relations and brand imaging. Effective communicator, maintaining ongoing contact between organizations and t he public. Leadership a Public Relations Strategies a Government Relations a Creative Direc tiona Information Architect Media Relations a Film Production a Relationship Building a Media Project Manage ment a Public Policy Communication Skills a Advertising Campaigns a Consultative Public Relations Ser vices Business Development a Strategic Planning a Health Care Administration and Advoc acy PROFESSIONAL EXPERIENCE AFTRA, Legislative Media Relations Coordinator, Philadelphia, PA. 2009-2010 The American Federation of Television and Radio Artists is a national labor unio n representing more than 70,000 performers, journalists and other artists workin g in the entertainment and news media. Implement strategic legislative media rel ationas initiatives supporting Pennsylvaniaas aBroadcast Employment Free Market Acta, eliminating the non-compete clause for on air talent employment contracts. Major Achievement: a Developed strategic media relations initiative to promote, market and support the aBroadcast Employment Free Market Acta through the Pennsylvania State House of Representatives and the Pennsylvania State Senate. Presently organizing prime sponsors and co-sponsors in both Houses. CeislerJubelirer, Media and Public Relations Photojournalist, Philadelphia, PA. 2007-present Ceisler Jubelirer is a prominent political advocacy and media relations firm. Cr eated strategic personalized media and public relations advocacy assistance for prominent Philadelphia regional contract clients. Major Achievements: a Created international media and public relations strategy, marketing Gamesa US A, an international corporation specializes in sustainable energy technologies, mainly, wind power. Gamesa is positioned among the most important wind generato r manufacturers in the world. a Developed and implemented political media relations projects supporting Comca st Corporation. Comcast Corporation is the second largest cable company in the U nited States. NBC-10, NBC Universal, Producer (as part of independent MA Study) Philadelphia, PA. 2007-2009 NBC Universal is one of the worldas leading media and entertainment companies de veloping, producing, and marketing of entertainment, news, and information to a global audience. Generated diverse special projects for daily news coverage of both the political and election processes of the 2008 Democratic Presidential Primary Election. Ex plored the role Pennsylvania played in the 2008 Presidential election. Major Achievements:

a Produced the only photo documentary publication, as well as other supportive p rogramming of the tri-state Presidential primaries. a Assisted in the production of aLive@Issue,a a Philadelphia area Sunday morning political affairs program. a Authored two books, The Year That Changed The Political And Election Process F orever and Journey To The White House. distributed to the Democratic and Republi can National Committees, Divided We Fail.Org, Senator Barack Obamaas senior advi sors, Bill Novelli, former CEO of AARP, former Senator Hillary Clinton, Pennsylv ania Governor Ed Rendell, New Jersey Governor Jon Corzine, former Delaware Gover nor Ruth Ann Miner, and MSNBCas Chris Matthews, Andrea Mitchell, and Joseph Watk ins. a Shaped local and national coverage and proviided an in-depth study of the Phil adelphia mayoral primary Election.

ROSALIND FISCHEL a Page 2 a rf15bced6@westpost.net CREATIVE CONCEPTS CONSORTIUM, Director/Consultant, Cochranville, PA, 2000-Presen t An independent consultancy created to save the lives of patients requiring kidne y transplants. Created and deployed independent, personalized media and public relations advoca cy assistance strategies for waiting patients, families, and donors in the kidne y transplant process. Researched, negotiated and implemented transfer applicatio ns to nationally acclaimed transplant centers in the Northeast. Acted as media/p ublic relations and medical representative for patients, hospital administrators , transplant coordinators and physicians. Major Achievement: Raised more than $1.5M over a 7-year period for a struggling rural hospital syst em that could not provide the appropriate resources and life saving treatment of kidney transplant services. BALLET FLORIDA, Director, Public Relations, West Palm Beach, FL, 2001-2002 An independent, national and internationally renowned resident ballet company. Secured national and international branding for 22-member resident classical and contemporary dance company, executing, with a staff of 35, all public relation functions, print and magazine advertising, and season-long media purchasing. Pro duced television commercials for record-breaking seasonal ticket sales, providin g extended revenues to enable performances in New York, Washington, Dallas, Chic ago and Europe. Major Achievements a Doubled seasonal ticket sales from $75K to $160K through regional and national television exposure, branding Ballet Florida as one of the top twenty internati onal classical and contemporary dance companies in the world. a Strategized major media buys, increasing revenues, resulting in national and i nternational invitations to perform. a Succeeded in developing Ballet Floridaas branding and reputation to raise more than $750K, to develop a dance program for the special needs population of Palm Beach County through numerous funding dance performances. Raised more than any other arts institution in South Floridaas history. CITY OF WEST PALM BEACH FLORIDA, Media Project Coordinator for the Mayoras Offic e, West Palm Beach, FL, 1992-2001 The oldest incorporated municipality in South Florida. Collaborated with the Mayoras administrative staff to create the Mayoras Office Public Relations/Marketing Division. Developed and managed the Cityas public rel ations campaign strategy, including handling issue advocacy, media relations and brand imaging of the Cityas revitalization efforts. Researched, developed and c

ommunicated the Cityas legislative agenda, while advising the Mayor and City Ad ministratoras Office of all developing, complex issues regarding specific public policy initiatives and while developing additional relationships and partnershi ps with South Floridaas Congressional Delegation. Major Achievements a Created and produced an award-winning environmental film, aRaincatchera that h elped bring about Federal legislation for the Everglades Restoration, the larges t civil engineering project in the world. a Structured innovative marketing/public relations strategies, generating $30M i n funding for environmental, water resource and economic development. a Drove media and government relations efforts, representing the City and commun ity based partnerships, procuring state funding of $1.8M to develop The Loxahatc hee Nature Preserve, the regionas first environmental education and research cen ter. a Expedited integrated public and government relationas strategy, presenting aCi ty Place,a the first and most wide-ranging economic development project of its k ind in South Florida, acquiring restoration revenues of $1.2M to restore the old est Spanish mission church in Florida. a Led the drive for the Cityas first telecommunications contract for in-house te levision production with up-link satellite technology. a Created and successfully promoted Cityas brand image for television, radio and print media advertising.

ROSALIND FISCHEL a Page 3 a rf15bced6@westpost.net EDUCATION MLA/MBA a" Interdisciplinary Studies, 2007-2010 University of Pennsylvania School of Law, Fels Institute of Government, Wharton School and Annenberg School for Communication University of Pennsylvania, Philadelphia, PA BA- Interdisciplinary Studies, 1994-1997 Wharton School and Annenberg School of Communication University of Pennsylvania, Philadelphia, PA ADDITIONAL TRAINING Wynand International Training a Avid Media Composer. Film Editing a" Producing Business Leadership of Palm Beach County a International Center for Photojournal ism Cecil County MFA Educational Council a Law School Preparation Education PROFESSIONAL MEMBERSHIPS Public Relations Society of America a Pennsylvania Associations for Government R elations Customer Relations Management Association a Legal Marketing Association a Delawa re Valley Law Firm Marketing National Communications Associations a American Society of Media Photographers Coalition for Health Communications a National Womenas Law Center a Women in Com munications

Women in Film a Annenberg Public Policy Center AWARDS Fellowship Award Pennsylvania Public Service