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Contents
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Abstract ....................................................................................................... 3 Introduction ................................................................................................. 4 Methodology ............................................................................................... 5 Discussion .................................................................................................... 6 Conclusions .................................................................................................. 8 Recommendations ....................................................................................... 9 APPENDIX .................................................................................................. 10 YARA TRINIDAD LTD ................................................................................ 10 BHP BILLITON TRINIDAD AND TOBAGO COMMUNITY PROGRAMMES .... 14 METHANEX TRINIDAD LIMITED A RESPONSIBLE CARE COMPANY ........ 17 REPSOLS COMMITMENT TO SUSTAINABLE DEVELOPMENT ................... 19 BPTT and Development in Trinidad and Tobago ..................................... 20
Abstract
This paper seeks to provide an overview of the current level of Corporate Social Responsibility (CSR) of companies in Trinidad and Tobago and gives special attention to the Energy Industries where this sector is considered one of the most developed. It will show mainly that charity is the main approach to CSR as a strategy for achieving sustainable development. Also it will assess some of the CSR approaches highlighting weaknesses that exist and which should be addressed in the future. Subsequently, there is need for government to become more proactive in delivering a credible and incentiveappealing national strategy on CSR. In a nutshell, CSR in Trinidad and Tobago is a growing initiative and there are many missed opportunities that need to be assessed and evaluated carefully in order to build long-term sustainability and benefits.
Introduction
In the global marketplace where reputations matter deeply, business leaders have come to understand the importance of practising Corporate Social Responsibility (CSR) as this affects their corporate reputation and brand image. However, up until a few years ago the concept of CSR has been a growing development within the Trinidad and Tobago Economy and is mainly driven by foreign companies. On the other hand, for local companies there has been a general lack of understanding and ownership. CSR in Trinidad and Tobago has generally been focus on areas such as youth and community, sports, small business development, coaching clinics and culture in the form of steel band as a means of developing youth talent. Recently, CSR is fast becoming a tool for evaluating and assessing industrial projects in the energy sector. In relation to the Energy Sector, the Energy Chamber has been the primary vehicle through which CSR activity continues to be highlighted in Trinidad and Tobago. According to the Energy Chamber of Trinidad and Tobago CSR continues to permeate the business landscape of Trinidad and Tobago with the recognition that CSR policies and frameworks lend itself to more competitive and sustainable businesses, corporate image, reputation and brand building, greater transparency within organizations and corporate best practises. Historically the Energy Chamber was the first indigenous organization to sign on to United Nations Global Compact, a voluntary compact which adheres to 10 universal principals based on ethics and transparency. In 2007, the Energy Chamber conducted the fist ever baseline study in partnership with the UNDP, to map CSR activity in Trinidad and Tobago: 2007 STCIC_UNDP CSR Mapping Report. A key point to note is that the Energy Chamber continues to promote and highlight CSR activities locally through its annual CSR Leadership Awards Ceremony which aims at recognizing the efforts of companies pioneering in the areas of CSR and those which have established sustainable CSR programmes and policies. As a major influence in CSR, the Energy Chamber continues to remain committed to all CSR services towards the sustainable development of Energy Sector, businesses, communities and the country as a whole. Furthermore, the impact of globalization plays an influential role in the drive to developing CSR policies as it raises questions on the use of labour, concerns for environmental protection the need to reduce poverty and to promote sustainable development. By and large, these are all directly related to the progression of CSR initiatives which are practised all over the world.
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Methodology
This report was conducted through the process of contacting business organizations via email for the purpose of collecting data on CSR initiatives that was implemented. Each company was asked a standard question as it related to CSR and responded accordingly. The companies that were selected represented a random portion of the Energy Sector of Trinidad and Tobago. The final sample was comprised of the following companies: 1. 2. 3. 4. 5. 6. 7. BHP Billiton BP REPSOL YARA Methanex Trinidad Limited NEC NGC
These companies were selected based on the annual CSR Leadership Awards ceremony as its main intension is to heighten the awareness of CSR among companies that have established CSR programmes and polices. Currently, five (5) among the seven (7) companies responded. In some cases, information had to be retrieved from the websites which basically gave general information. One major limitation involved was the lengthy time in receiving responses. Nevertheless, this report provides significant information on the level of CSR related practises and activities from 2008 to current in Trinidad and Tobago.
Discussion
In general, the companies under investigation are mainly engaged in social and environmental programmes both at the community and national level. The programmes discuss above were concentrated in the areas of Education, Sports, Arts and Culture and the Environment. To a lesser extent companies were involved in initiatives relating to Health. It is clear that the Energy Sector Industries showed the greatest involvement in projects on a national level. While at the community level, there are some districts/areas in which social and environmental programmes are highly concentrated where most of the fence-line1 communities are located e.g. Guayaguayare, Mayaro, Couva, Point Fortin. This is explained by the fact that many of these companies administrative headquarters are located in these areas. Thus, this presents a major drawback as many other areas in Trinidad and Tobago are being neglected from these social and environmental programmes. In the case of Tobago, the high level of social and environmental projects was as a result of the companies operating in the island, particularly from the sectors of Service, Tourism, and Distribution. Nevertheless, most of the environmental initiatives in Tobago were undertaken by companies from the Energy Sector, probably as a result of increase activity in off-shore areas close to Tobago. Important to note, while these social and environmental programmes has benefited many areas throughout Trinidad and Tobago there are other opportunities which exist that is often left on the side burner by these companies. For instance, crime is perceived to be an important issue that affects business activities, to date none of the companies have invested in any specific activity to facilitate the rehabilitation of crime apart from the few programmes which indirectly targeted rehabilitation and education. Other areas of missed opportunities as it relates to social problems in society are corruption and prostitution. This is a clear indication that these companies still view charity as their main form of social responsibility and focus of companies strategies to promote sustainable development. Furthermore, existing programmes are not always aligned with the countrys developmental goals and can be seen as stand-alone initiatives. The involvement of Government in the practise of CSR is still limited. However, in an article by Richard Braithwaite Director of Association of Energy Specialist highlighted that the Minister of Energy and Energy Affairs, has identified several criteria to be used as a new valuation mechanism in assessing industrial based projects in the energy sector. This list included
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an assessment of CSR as part of the evaluation process which is in keeping with the modern business trends. There are few fiscal initiatives for companies to undertake CSR-related initiatives and there is no set framework to coordinate CSR initiatives at the national level. There are also limited cross-corporation partnerships; Partnership among corporations is still limited, resulting in a duplication of similar projects and a lack of coordination amongst initiatives that target similar objectives. These are some of the findings highlighted by report titled Mapping Corporate Social Responsibility in TT. The challenge therefore, is to design more realistic and locally concentrated CSR programmes that have a direct and long-term impact on the problems confronting the surrounding communities. Nonetheless, the overall impact of CSR initiatives by the Energy Industry has provided positive impacts to many communities. For instance, the Mayaro Initiative Private Enterprise Development (MIPED) project sponsored by BPTT has successfully created sustainable employment for many Mayaro residents. Most noteworthy is the programmes empowerment of woman particularly in its HOPE (Helping Ourselves Prosper Economically) arm. Together HOPE and PROFED, the other arm of the MIPED programmes, have advance over 1,000 loans worth TT$12,86 million up to December 2006, while approximately 500 jobs has been created. The achievements of these companies do not go unnoticed as every year since 2008 the Energy Chamber of Trinidad and Tobago have been involved in the annual CSR Awards to honour their achievements. The awards are meant to heighten the awareness of CSR through healthy competition among companies who have successfully implemented CSR programmes and policies On November 15, 2010, seven companies were honoured under different categories depicting their contribution to the Trinidad and Tobago economy. Methanex Trinidad Limited won an award for Recognising the Value of People, BG Trinidad and Tobago received an award for Strengthening Communities through Social Investment and Atlantic LNG for their Commitment to Transparency. Currently there are CSR committees or initiatives in all major business associations. There is a CSR Center at the Lok Jack Graduate School of Business something which the Chamber played a very direct role in creating. However, one must not be mistaken with corporate responsibility and philanthropy as there are many companies place emphasis on activities that have a connection with their core business. The experience here is that investment in society and the environment rather than handouts is more sustainable and has a greater impact in the long run.
Conclusions
Despite the abundance of social and environmental programmes, CSR is still very much in its premature stages of development in Trinidad and Tobago. The Energy Sector, which comprises of foreign companies, plays a major role in the promotion of social and environmental programmes. The consciousness of CSR is becoming far more significant as many companies are seeing the importance of giving back to the economy. While there is a trend towards philanthropy in Trinidad and Tobago much consideration should be given to long term benefits. Widespread issues of geographic saturation of external social and environmental programmes are important issues to be considered. Communities such as Mayaro, Guayaguayare Couva, Point Fortin are by far the main beneficiaries of social expenditure in Trinidad and Tobago. In fact it implies that geographical distribution of these programmes tends to reflect the areas where companies generate their revenue. Apart from this, the involvement of government is still limited as there are few public/private partnerships and joint programmes undertaken by the Government and private companies. Therefore, it can be noted that the perceived level of CSR engagement is higher than the actual level of CSR that occurs in reality. The duplication of CSR problems is another area where careful consideration must be given. Many companies due to limited cross-corporation then to target similar objectives leaving many areas overly compensated. All in all, CSR will continue to play a significant role in the Trinidad and Tobago economy since issues of globalization are seen as a function of CSR. Given that the impact of globalization is unavoidable this will suggest CSR can be used a tool for dealing with the blacklash against globalization.
Recommendations
Based on the information presented in this report, there are some lessons that Korea can benefit on their quest to become involved in CSR in Trinidad and Tobago. In this regard, the following recommendations can be instrumental: In relation to the environmental aspect, there are opportunities to focus on issues such as the reduction of emissions and waste management. Make most of Green Opportunities - the production of environmental friendly products and processes. Implement a local network of the UN Global Compact in order to improve the practise of CSR in Trinidad and Tobago. Such network will promote CSR awareness at the national level; facilitate the sharing of knowledge and best practises. Develop avenues for knowledge transfer where foreign companies should support local companies in the implementation of CSR by transferring knowledge and capabilities towards creating a development dynamic in the country. Ensure CSR policies are aligned with national development goals. Focus CSR initiatives on outcome rather than the process In this regard, in undertaking social and environmental impact assessments of the programmes a necessary step would be to assess its Return On Investment. Avoid saturated already focus areas of CSR programmes and policies. Lastly, implement monitoring and evaluation mechanisms to measure social and environmental programmes by conducting Impact Assessment Exercises.
The implementation of these recommendations can go a long way towards the success of CSR in Trinidad and Tobago, resulting in positive outcomes for both businesses and the society.
APPENDIX
The information presented below highlights the CSR initiatives that have been implemented by each company. It also draws on on-going programmes that take place on an annual basis.
training, scholarship and funding and employment. Annually, the Centre orchestrates a planned function during the Christmas season where toys are distributed by Yaras resident Santa Claus bringing joy to the little ones. 2. Cooperation with Universities and Technical Institutions Yara believes that the most important contribution it can make to the development of Trinidad and Tobago and the improvement of its human capital is through education and culture. Bursaries: Outstanding academic achievement and financial need are the criteria used to award bursaries to students of the University of the West Indies in undergraduate programs Electrical & Computer Engineering, Chemical & Process Engineering, Mechanical Engineering and Agriculture. These awards have been made annually to four students. The current monetary award is $7000 TTD per student. A fifth bursary is reserved for an employees child based on outstanding results in the A Level Examination and is application at any recognized institution of higher education. Music Literacy Trust (2005): Promotion of culture from an educational perspective is the basis of the Music Literacy Trust, an initiative conceptualised by Yara Trinidad to help young musicians hone their talent and become world-class musicians. Undertaken in conjunction with The University of the West Indies Centre for Creative and Festival Arts, scholarship recipients pursue degree and certificate programmes, with the steelpan (Trinidad and Tobago national instrument) as the main instrument. Younger children in community classes are motivated through financial support for the ABRSM (Associated Board of the Royal School of Music) exams. Yara Trinidad Ltd. is among the initial corporate contributors to the fund. Also incorporates the scored and recorded compositions of Ray Holman, Jit Samaroo, Junior and Edwin Pouchet and Lennox Bobby Mohamed. MOU Signed with UTT / E-View Launch: A Memorandum of Understanding (signed in 2006) between Yara and the University of Trinidad and Tobago fosters the development and use of cultural and technological resources. The first product of this partnership was the E-view DVD, The Ammonia Process, (launched in 2008) which is used as an interactive teaching aid at the University and an internal resource at Yara. Yara UWI Community Assistance Programme in Agriculture (YUCAPA) (2008): a partnership between the Department of Food Production at The University of the West Indies Trinidad and Yara International ASA / Yara Trinidad Ltd that focuses on agricultural research, education, training and outreach. It also provides for greater cooperation between Yaras Hanninghof Centre for Plant Nutrition and Environmental Research in Dulmen, Germany and the Department of Food Production, access to the Ntester, a fertilizer application technology developed by Yara, and education of local and regional farmers on environment-friendly fertilization practices for a range of crops. Yara Trinidad Ltd. also awarded an MPhil scholarship to the value of USD 10,000 for 2 years, from September 2008. 11
Yara Auditorium at the Arthur Lok Jack Graduate School of Business (2008): The Yara Auditorium at the Arthur Lok Jack Graduate School of Business (formerly UWI Institute of Business) stands as another symbol of the benefits that can accrue to a nation when the private sector partners with educational institutions to contribute to the national good. A TTD 3 million contribution was made towards establishing this premium conference facility that benefits business managers and leaders as they hone their skills to operate in an increasingly competitive global business environment. V.S. Naipaul DVD Launch (2008): Partnering to preserve our culture and history in the literary artwork of West Indian Literature was one of the projects Yara Trinidad Ltd. pursued in 2008 with a DVD launch as a tribute to the Nobel Prize winner, Sir V.S. Naipaul. Yara-Agritech Expo at U.W.I. (2008): Yara Trinidad Ltd. made a donation towards the University of the West Indies 60th Anniversary Celebration. As part of their celebration, the University embarked on a series of activities to aid in the restructuring and revitalization of the agriculture industry in Trinidad and Tobago and the region with the aim of achieving food security, poverty alleviation and wealth creation. Global Young Leaders Conference (2008): Yara Trinidad Ltd. provides assistance to some of the students selected to represent their respective schools to attend the GYLC Global Young Leaders Conference held annually In Washington, D.C. USA. These global scholars are selected basis on their outstanding leadership skills and exceptional academic performance. The conference allows the students to learn from experts in the field of politics, journalism, finance and international diplomacy while interacting and socializing with other scholars from over one hundred countries. Donation of Scanner/Printer (2008): Yara Trinidad Ltd. recently donated an OCE' 9400 Printer/Scanner to UTT (University of Trinidad and Tobago), Pt. Lisas campus. This wide format printer will be excellent for UTT's technical courses that require duplication of existing 24" x 36" drawings which are not in soft copy. This device can also be upgraded to scan documents, which can then be stored electronically for digital archiving. UWI World of Work Seminar (2008-Present): For the past 5 years, Yara has fostered professional development through the University of the West Indies WOW Seminar. This career fair allows Yara to conduct brief informal interviews and recruit potential graduate trainees. Employees who attend are also given an opportunity to not only share information about the company but highlight its operations and core values.
3. Cooperation with Government Agencies YaraMila (2009): Provision of 2000 MT of compound, low cost fertiliser to local farmers via 25kg bags distributed by National Flour Mills, delivered over the period December 2009 to January 2010. Project carried out under the aegis of the Ministry of Food Production, Land and Marine Affairs. 12
Research Centre visit: Yara Trinidad to sponsor the visit of a member of the Ministry of Food Production, Land and Marine Affairs to Yara Internationals Hanningh of Research Centre in Germany.
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Tobago, decided on a project in sustainable farming. The Ministry of Agriculture then came on board to train farmers in effective cassava cultivation. Eight months later the farmers reaped a bumper harvest of cassava the first; it is expected, of many. 6. Crane Operations in Mayaro and Guayaguayare In April 2005, a number of skilled but uncertified crane operations from Mayaro and Guayaguayare approached BHP Billiton Trinidad and Tobago with a view to becoming certified, and took part in a crane operator training programme. 15 operators attended the course and after five days of comprehensive training, all successfully completed the final exam. Now they have improved their marketability not only within the energy industry, but beyond. 7. Music CD in Mayaro and Guayaguayare The musical talent of the young people of our nation is known to be tremendous, and the youth of Mayaro and Guayaguayare are no exception. Recognising this, BHP Billiton Trinidad and Tobago decided to assist in the production of a CD featuring the talents of youngsters from the area. The exciting end result and the national airplay received are proof positive that, as far as our music is concerned, the future is in good hands. 8. Legal Aid Clinic in Toco Every third Saturday of the month, the people of the north east coast get the benefit of the services of professional attorneys who hold legal aid clinics in Toco. Villages are able to get advice on a range of civil matters from property to business issues and beyond. 9. Servol School in Toco and Mayaro The education organisation, Servol, met with oil and gas companies that operate in Mayaro and Guayaguayare to explore programmes that could benefit young people of the area. BG Trinidad and Tobago, BPTT, EOG Resources and BHP Billiton Trinidad and Tobago decided that, jointly, they would renovate and refurbish the St. Andrewss Regional Life Centre in Sangre Grande. The centre now provides an adolescent development programme, early childhood care as well as number of skills training programmes including air conditioning, catering, computer literacy and home health aid. 10. High School Recycling Programme in Guayaguayare Thinking green is something we must all do if we are to preserve this world for future generations. What better way to do this than to get our youth involved in initiative aimed at maintaining our environment. The recycling programme, started at the Guayaguayare High School, is one such initiative that has proved very successful in getting students thinking about the importance of conserving their environment.
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List of all the Community Projects initiated by BPH Billiton Trinidad and Tobago
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5. Primary and Secondary school initiatives Twenty-one primary and secondary schools in Tobago participated in Environment Tobagos Keep a Clean School Competition 2008, with Methanex as the exclusive sponsor, investing close to $100,000 in this important learning initiative. Focusing on Reduce, Re-Use, Recycle and Re-think principles, students, and teachers engaged in creative and practical projects to enhance the environment of their schools. Secondly, Methanex actively supports Dow Village Government Primary School. In addition to establishing the Methanex Library and upgrading the schools, play ground, they have also provided fire extinguishers, guidance on emergency response; and continue to provide first-aid supplies and support from our site nurse for the schools hygiene workshops. 6. University programmes Methanex partnered with the University of Trinidad and Tobago (UTT) to host a Distinguished Lecturers Series over three years, allowing students and faculty members to benefit from the worlds best minds in technology, engineering, science and business. Also, four (4) University Scholarships sponsored by Methanex. Among these programmes, here are some of the other CSR activities that were conducted by Methanex Coastal clean-up of Vessigny Beach as part of international coastal clean-up exercise Repainting of kindergarten nursery and classrooms + donation of child-sized furniture. -Kindergarten for children from low income families operated by government ministries. Certified First Aid/CPR training for 40 residents in our fence line community. Several small donations through our Social Responsibility Committee for Education, Health, Safety, Environment and Community Outreach $400,000 to Haiti and Chile Earthquake Relief Funds Introduction of plastic recycling bin at "adopted" primary school
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We support the Centre of Excellence in Teacher Training (CETT), a national reading programme for primary schools, but our emphasis is on improving academic achievement levels in Mayaro and Guayaguayare. BPTT is tackling illiteracy at all levels in these areas through primary and secondary schools and adult education programmes. We are currently engaged in a joint literacy programme with the Adult Literacy Tutors' Association (ALTA) and the Mayaro Literacy Improvement Committee to raise the average levels of literacy in the community of Mayaro and Guayaguayare. We have trained tutors and offered programmes at four community sites and at both of the secondary schools in the area. One site is the BP Trinidad and Tobago-funded Mayaro Resource Centre (MRC). MRC
The MRC is a state-of-the-art multi-purpose facility that accommodates academic, vocational and sports training along with cultural and social activities. In 2002 it was transformed from the bpTT Sports Club into a public facility and is a gift to the people of our home-base community Mayaro. Scholarships
BPTT supports student-development with the provision of annual university bursaries and scholarships. We partner with the British High Commission and the American Embassy to award Chevening and Fulbright Scholarships respectively. We have also implemented Brighter Prospects, a scholarship and award programme to provide opportunities for technical/vocational and tertiary-level training for residents of Mayaro and Guayaguayare our rural home-base of operations. To date over 116 students have received Brighter Prospects scholarships which have enabled them to further their studies. 20
The UWI and bpTT have a long tradition of collaboration. We have contributed significantly to the development of accredited petroleum geosciences programme at The University of the West Indies St. Augustine (The UWI). The company has made a financial commitment to the programme and also offers annual scholarships to attract the best and brightest students to build the geosciences capability in the country. Members of bpTTs staff have lectured full semester courses, served as guest lecturers in specialised areas and also coached and mentored students during summer internships and final-year projects. Additionally, bpTT provides 10 bursaries annually at a total value of TT$100,000 to students of The UWI. These bursaries are awarded in the faculties of engineering and the social sciences. BPTT now sponsors the MSc programme in reservoir engineering. Reservoir engineering focuses on maximizing production from mature reservoirs and gaining a better understanding of depletion and reservoir behaviours in complex subsurface formations. Beginning in 2007, bpTT will be contributing $800,000 a year towards the programme. The University of Trinidad and Tobago (UTT)
The UTT is designed to become a world-class training institution, focused on applied science and technology. With our donation of $60 million towards the establishment of this University, bpTT has agreed to provide support to research and development in renewable energy resources; marine sciences projects; an animal production laboratory (buffalypso, as a key protein source for food security); and sponsorship of post-graduate research students. 2. ENTERPRISE AND MANPOWER DEVELOPMENT MIPED
The Mayaro Initiative for Private Enterprise Development (MIPED) is a $7.2 million development fund intended to stimulate micro-enterprise and economic diversity and assist with skills training in Mayaro. The objective is to help decrease the unemployment levels in the community and assist with diversification of the local economy. Since its inception in 2002, over 1372 loans have been disbursed, over 800 new micro-enterprises established and over 1000 permanent jobs created. 3. BPTT CHARITY PRO AM GOLF BPTT has joined the fight against cancer in Trinidad and Tobago and actively supports public education efforts related to cancer through its annual fundraiser the bpTT Charity Pro Am Golf Tournament. 2007 marks the events seventh successful year. Golfing professionals are brought to the Moka Golf Course in Trinidad from around the world to play with nationals and to coach the countrys young golfers. The tournaments popularity is growing and funds are raised through corporate sponsorship by business-sector participants. The current recipient of these 21
funds is the Trinidad and Tobago Cancer Society. We have provided support in the past to the Trinidad and Tobago Coalition Against Domestic Violence and the Cyril Ross Nursery. 4. ENIVORNMENT We are united around a vision of environmental leadership and recognise that the challenge to develop cleaner energy must be met. We are committed to the proactive and responsible treatment of our planets natural resources. Solar Water Heating
We have formed a partnership with local and international NGOs as well as government agencies to introduce a pilot solar water heating project within the tourism industry in both Trinidad and Tobago. The project is being implemented mainly to provide the Government of the Republic of Trinidad and Tobago with first-hand information and knowledge on system performance and efficiencies to be obtained from this solar energy application. The information will influence the formulation of a national renewable energy policy and programme for the country. Community Environmental Awareness Training
This programme focuses on Mayaro and Guayaguayare. It uses education on environmental and legal tools to enable residents to effectively manage their environment and influence the rate and pattern of development in their community. The programme covers basic and advanced concepts in Environmental Management as well as the local legal framework for Environmental Management in Trinidad and Tobago. Members of the community were invited to join the programme on a voluntary basis and 45 community residents have participated in the programme to date. 5. MEDIA EDUATION Media education on energy
The Media Education Programme is a workshop for journalists that enable them to provide better informed reporting, analysis and commentary on energy matters. By extension, it is aimed at heightening public awareness of the energy industry. The principal aim is to create an understanding of the petroleum industry and associated issues on the part of the public through educating key personnel in the national news media. The programme is now in its third year and is driving the development of a knowledgeable cadre of media energy specialists. It is administered through the University of Trinidad and Tobago BPTT is the first energy company to embark on such a programme locally. Over 20 journalists have passed through the programme since its inception. 22
Graduates of the programme are armed with a combination of facts, figures and varying views from experts to put context to the issues and that, in turn, leads to a more robust national debate on the topics. It also fosters an appreciation for further learning among journalists, giving them the tools to increase their energy reporting knowledge and skill on their own. It is envisaged that the enhanced coverage of the sector would lead to a better understanding and coverage of the operations of BPTT and the sector as a whole, with particular importance on safety and operations integrity. The modules cater to the need to create performance-driven graduates with not only a passion to investigate and report on energy related activities, but to also do so with confidence boosted by a greater understanding of the energy industry and key activities in it. In that way, the programme also benefits the national community.
Overall, even though the Energy Sector has known to play a dominant role in CSR programmes there other companies which have been involved in such development. For instance, through the Guardian in Education programme, the Trinidad Guardian Newspaper helps to promote literacy and instil awareness of social issues among secondary school students. In doing so, the newspaper attracts the next generation of readers, builds circulation and market share, enters into new business partnerships; and gains recognition as a leader in directing positive social change. To add, the Unit Trust Corporation (UTC) is also very conscious of its social responsibility. In 2008, the UTC changed their approach to CSR from financial benevolence to active social investment in the following areas: improving the standard of living, literacy and youth development, cultural enhancement and the promotion of healthy lifestyle. However, many have argued that most donations from private companies are demand-driven in that various organizations and individuals request donations without proper needs assessment. Some even companies also view social and environmental programmes as expenditure rather than investment. However, today many other companies are becoming more involved in social responsibility making it the gateway for many reasons. All in all, CSR plays a major role in promoting sustainable development.
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