Motivation styles/ theories used at TCS Motivation is necessary for any company in order to engage employee and increase

the productivity of team working on any project. There are two styles of motivation; content based motivational styles and process based motivational styles. The motivational contents are used to satisfy the need based motivation where employees are motivated by enabling them fulfil their needs based on the policies of the company. The process based motivational style use choices to individuals amongst the alternatives to provide them emotional motivation of the work. All the theories and styles used by TCS in the context of its processes to motivate its employees are discussed in the sections below. Process Based Theories at TCS: In a narrative description by Shishir Prasad, Mitu Jayashankar, N.S. Ramnath (Jul 11, 2011) which was published in Business, Chandra, the CEO emphasise on the adaption of employees. Chandra has pass on or delegate decision-making down the line and improved IT systems so that inefficiencies could be spotted. This has increased the motivational style of the company. For the styles and effective motivational practices in TCS is focussed on health and education initiatives together with ensuring diversity in the workforce, ethical global sourcing and concern for the environment. TCS is focussed on health and education initiatives together with ensuring diversity in the workforce along with ethical global sourcing. Another method of motivating employees is to reward deserving candidates by performance appraisals whereby the employee is given rank ranging from A to E based on performance. Content based Theories at TCS: TCS is the involvement of its employees through volunteer activities conducted under the umbrella of Maitree, an association of TCS employees and their families across the globe that is active in various communities and is a key vehicle of employee motivation within the company. Maitree also addresses TCS internal stakeholders and engages TCSers and their families in a variety of meaningful activities including music, dance and sport. TCS motivates employee volunteering, by facilitating networking among representatives from over 40 companies. These initiatives are taken up with a view to bring about a holistic and sustainable change. TCS also motivate by promoting employees by developing them for sports and sports club. Job satisfaction theories used at TCS The development of an appropriate organizational reward system is probably one of the strongest motivational factors. This can influence both job satisfaction and employee motivation. The reward system affects job satisfaction by making the employee more comfortable and contented Motivational factors in an organizational context include working environment, job as a result of the rewards received. The reward system influences motivation primarily through the perceived value of the rewards and their contingency on performance (Hickins, 1998). TCS provides opportunity for its employees to take the lead on a number of initiatives. Besides this, TCS deploy its employees on the projects based on the skills, knowledge and interest areas so as to keep them motivated and satisfied with the Job.

TCS company profile-general Tata Consultancy Services (TCS) is an IT services, business solutions and outsourcing organisation that delivers real results to global businesses, ensuring a level of certainty that is unmatched in the industry. TCS offers a consulting-led, integrated portfolio of IT and IT-enabled services delivered through its unique Global Network Delivery Model, recognised as the benchmark of excellence in software development. Growing by over 30% in net profit and witnessing an 8% increase in revenues. The company added over 30,000 employees during the fiscal. Tata Consultancy Services employs over 190,000 of the world s best trained IT consultants in over 42 countries. The company generated consolidated revenues of $6.3 billion for the fiscal year ended March 31, 2010 and is listed on the National Stock Exchange and Bombay Stock Exchange in India. TCS has also won many awards in different fields as TCS tops the Data Quest DQTop20 list of IT Services providers in India for 2008 TCS ranked among Top 25 in Business Week's 2007 Information Technology 100 TCS awarded top position in 2007 "Global Services" 100 Top 10 Best Performing IT Services Key Business Areas IT Services rich technology skills and integrated processes, delivered across the world with unparalleled rigor and quality Business Solutions comprehensive strategies, extending from analysis to ideation to solution, drawing upon functional and industry knowledge Outsourcing superior, scalable services and programmes, from optimising discrete functions to managing entire business solutions and service areas with reduced risk and cost Branches: The Company has about 142 branches across 47 countries out of which more than 80 are in India out of which Chennai itself contains about more than 10 branches. Employees: TCS is a diversified company, it has more than 93.3% of Indian workforce. 6.7% of its workforce comes with employees from 80 different nationalities. These include Argentina: 2.4%; Mexican: 8.0%; American: 11.9%; Chinese: 8.6%; Brazilian: 10.7%; Uruguayan: 8.4%; Ecudarion: 11.9%; Hungarian: 5.6%; Chilean: 13.4%; Colombian: 2.3%; British: 5.8%; Other 11.2%. About thirty percent of TCS employees are women. 57% of workforce have three years or more experience. The attrition rate at TCS during the fiscal year 2009-10 stood at 11.8%. In IT services division the attrition rate is 11%, while in BPO it is 18.8%. Acquisitions: In October 2008, the company acquire Citi Global Services Limited in India for the value of $505 mn, to gain key BFS (banking and financial services) domain knowledge from the BPO of Citi group. In the coming years, TCS plans acquisitions and mergers overseas and is particularly focused on countries such as France, Germany, Japan and US.

New Developments: TCS has also developed many TCS innovation labs existing in various cities across India and the world. It also span across domains with domain specific innovation labs such as insurance, Telecom, Retail, BFSI, EIS and travel and hospitality etc. TCS has also initiated a New Product Development concept whereby its offering includes development of new product portfolios across domains in which it takes on right from conceptualization and feasibility study to conception of the product. The solutions, services and products developed by team span across the complete product development lifecycle, from ideation through design to manufacturing and production across various industries. what is the product they deploy? how did TCS cope with its rivals? its command structure?, outsourcing, company type.

Shishir Prasad, Mitu Jayashankar, N.S. Ramnath (Jul 11, 2011): How Chandra Helped TCS Climb To The Top, [online] available at http://business.in.com/article/boardroom/how-chandra-helped-tcsclimb-to-the-top/26672/1#ixzz1hhNKSZhW