Friedemann Steinbach 4460 Sheridan Drive Royal Oak, MI 48073 fs13d3a98@westpost.

net 248-549-5044 Career Direction Has Been Determined Based On Formal Education And Related Profe ssional Training, Diverse Experience, And An In-Depth Interest In * LEADERSHIP IN BUSINESS OPERATIONS IN THE INTERNATIONAL ARENA * Special Focus On Vehicle Parts Manufacturing & Distribution Areas Of Expertise Include, But Are Not Limited To... - SALES & MARKETING MANAGEMENT - SHARED PROFIT & LOSS RESPONSIBILITY - STRATEGIC MARKET & PRODUCT RESEARCH - OEM HIGH VALUE-ADD PRODUCTS - SERVICES TAYLORED TO COMPLEX CUSTOMER NEEDS - NEGOTIATION OF MAJOR CUSTOMER FRAME CONTRACTS A Self-Starter in Chartered and Unchartered Territories...An Experienced Communi cator in Complex International Organizations...Broad Market And Product Awarenes s - in North America, Europe and Asia... A People Motivator in Good Times and Ba d... A Talent Developer...Proven Quantitative And Qualitative Analytical Skills. ..Fluent In English, German And French... Valeo Inc / Valeo Service, Troy, MI. The company sells products of all Valeo product families offered in North Americ a through the car manufacturers and independent aftermarket channels. Successfu lly restructured OES Sales Organization and restarted business development. Lead all Valeo OES sales in the NAFTA markets. Manage and expand existing product p ortfolio and introduce new products in order to turn around the business. Also o versee development within the U.S. retail channel. Product lines include comple te wiper systems and wiper blades (world leader), car engine cooling (world lea der) and air conditioning; electronic sensors & accessories; security systems, i .e., keys, lock sets, key-less entry systems, etc.; and electrical systems, i.e. , starters and alternators, new and remanufactured for alternators (2nd in the w orld). Additional products include clutches and transmission parts (world leade r for mechanical clutches and friction materials). Sales Director OES North America, 2007 - present. Report to the Vice President of OES Sales based at company headquarters in Paris , France. Plan, follow and achieve sales budget, and provide monthly and quarter ly reports to Valeo Group management. Budget responsibility $100,000,000, relat ed P&L responsibility shared with industrial manufacturing divisions. Together w ith Valeo Service and Valeo Group Central Marketing, establish and review OES sa les strategy for each customer, and establish customer development plan. Lead r equired adjustment of sales terms. Together with Valeo Group Sales and legal VP' s and directors, participate in the negotiation of major frame contracts or cont ract revisions with car manufacturers, and participate in proceedings linked to 2009 industry restructurings. Hire, develop and lead the members of a sales tea m made up of two Sales Managers and one Account Manager based in Troy, and of on e Account Manager based in Toluca, Mexico. Ensure promotion of Valeo products a

nd services through the organization of adequate presence and events at relevant trade shows, through promotional campaigns. Together with the key account team, assist industrial manufacturing divisions with quality and engineering-related issues/subjects, and contribute to various Valeo Group strategy initiatives and associated work groups. Additional Experience-Page two Friedemann Steinbach Page Two Resume Valeo GmbH / Valeo Service, Stuttgart, Germany and Valeo Inc, Auburn Hills, MI. The company sells products of all Valeo product families through the car manufac turers and independent aftermarket channels. Since 2005, involved in North Amer ican OES Business Development Programs with domestic, Asian and European manufac turers. Also manage and expand existing business; current direct turnover respo nsibility is $20,000,000 in U.S. and 58,000,000 European. Product lines include complete wiper systems and wiper blades (world leader), car engine cooling (wo rld leader) and air conditioning; switches and detection systems (European leade r); security systems, i.e., keys, lock sets, key-less entry systems, etc.; and e lectrical systems, i.e., starters and alternators, new and remanufactured for al ternators (2nd in the world). Additional products include motors and actuators, clutches and transmission parts (world leader for mechanical clutches and frict ion materials), automotive lighting systems (world leader), and wire harnesses. Key Account Manager OES, 2002 - 2007. Report to the Vice President of OES Sales based at company headquarters in Paris , France. Manage and further expand the entire Valeo OES aftermarket business wi th car manufacturers Daimler-Chrysler (Mercedes/MCC and CHRYSLER), Mitsubishi, P orsche and BMW in Europe and other markets served through their central parts or ganizations. Plan, follow and achieve sales budget, and provide monthly and qua rterly reports to Valeo Group management. Initial budget responsibility of 36,0 00,000 at the end of 2002 has now grown to 58,000,000 in 2007. Related P&L resp onsibility shared with industrial manufacturing divisions. Together with Valeo S ervice and Valeo Group Central Marketing, establish and review aftermarket strat egy for each customer, and establish customer development plan. Together with V aleo Group Sales and legal VP's and directors, participate in the negotiation of major frame contracts with car manufacturers. Hire, develop and lead the membe rs of a key account group made up of three Account Managers, a Field Marketer an d a Project Assistant. Ensure promotion of Valeo aftermarket products and servi ces through the organization of adequate presence and events at relevant trade s hows, through promotional campaigns, and by sponsoring selected sport events. To gether with the key account team, assist industrial divisions with quality and e ngineering-related issues/subjects, and contribute to various Valeo Group strate gy initiatives and associated work groups. Business Manager, 2000 - 2002. Managed and further expanded sales with an existing automotive customer portfoli o, this being mainly starter/alternator aftermarket business with Germany-based car manufacturers. Sales budget responsibility started at 8,000,000 in 2001 and increased to 10,000,000 in 2002. Fed customer/market requirements and informat ion into factory production process, and participated in sales budget planning p rocesses. Hired and managed a project assistant, and supported Valeo independen t aftermarket sales organization in Germany and Benelux in selling starters and alternators. Coordinated activities with German Valeo OE sales forces, and par ticipated in relevant trade shows in Europe. NMB Minebea Sarl, Paris/Baillet, France. The company, the world leader for miniature bearings, produces industrial and mi

niature ball bearings. The company also produces stepping motors, spindle motor s (world leader), brushless DC motors and torque motors, and articulation rod en ds. Automotive Marketing and Sales Manager, 1998 - 2000. With a geographic territory of France, Germany, Switzerland, and Benelux, manage d a portfolio of existing sales accounts in this sales region, automotive and no n-automotive industries, and all NMB Minebea product lines. Had sales budget re sponsibility of initially 4,000,000 that later expanded to 6,000,000. Developed new applications/programs with existing or new automotive customers, typically among the Tier-1 suppliers. Also gathered both technical and commercial market intelligence on the European and North American automotive industry, and establi shed and fed related databases. Additional Experience-Formal Education-Page three Friedemann Steinbach Page Three Resume Le Carbone Lorraine, Amiens, France. During my employment with Carbone-Lorraine, there were many main activities: ele ctrical applications; coal brushes for electric motors including fractional hors epower; and brush holder assemblies. In 1995, the company was the world leader in permanent magnets, electric protection systems, high voltage switches, indust rial switches, graphite specialty products, aircraft brake pads, heat exchangers , and carbon/graphite-based seals. R & D Engineer, 1994 - 1997. Responsible for the development of new materials for alternator slip rings and n ew brush holder assemblies, and raw material identification and characterization . Raw materials were typically copper alloy powders and various graphites and c arbon blacks. Established technical specifications for the new products, led de sign of brush holder components and identified raw materials, coordinated protot ype manufacturing, and coordinated test campaigns. Participated in customer pre sentations, provided engineering support in customer meetings, and participated in raw material sourcing committees. Coordinated specific project work between French, German and U.S. R&D locations, and participated in corporate R&D meetin gs. FORMAL EDUCATION University of Stuttgart Stuttgart, Germany, 1994 Master of Science, Materials Engineering University Paris Nord Paris/France, 1989 French Bachelor of Science Major: Physics and Chemistry Minor: Mathematics

Additional Professional Training INSEAD/CEDEP II Executive Management Training Valeo Production System and Five Core Strategies - Valeo In-house Training

Interactive Management Skills - Valeo In-house Training

- EXCELLENT REFERENCES AVAILABLE -