LARRY PAYNE 400 Upland Trail Road * Elgin, South Carolina 29045 843.319.

7557 MARKETING EXECUTIVE: Digital & Interactive Marketing Innovative marketing professional with a 20 year career that has reliably applie d market intelligence and technology tools to maximize revenue streams. Exceptio nal skill negotiating partnership agreements with strategic partners in product and service industries in the retail vertical. Able to generate unconventional s olutions based on competitor analysis that achieve business objectives. Interactive/Digital Marketing * Brand and Product Marketing * Social Media Sales/Marketing Strategy * Value Proposition Development * Long- & Short-Range P lanning Complex Negotiations * Global Customer Management * Vendor Partnerships * Produc t Launches Market Positioning * Competitor/Market Analysis * Staff Development * Team Leade rship PROFESSIONAL EXPERIENCE eKWIPPER, INC., Sonora, California / Columbia, South Carolina 2009 to Present Vice President of Customer Development Fulfill dual roles of Marketing/Customer Development and COO with profit and los s accountability. Direct strategy and tactics for sales, marketing, software dev elopment, customer/partnership development, and revenue generation. Negotiate co ntracts with partners and key customers in a start-up, entrepreneurial environme nt. Leverage strategic partnerships to build the brand and created added value. Develop the brand and broadcast the marketing campaign to boost brand awareness. Support software developers with market awareness and customer insight for prod uct development in the mobile media marketing vertical. * Built a Customer Advisory Board that partnered with major CPG companies includ ing Coca-Cola, Dreyer's, ConAgra, Campbell Soup, and H.J. Heinz. * Created a viable company with a foundation for growth in 18 months by securing top retailer partnerships including Save Mart, Schnuck's, Food City, MaxFuel, a nd Henderson Oil. * Provided strategic leadership, including strategic outsourcing, for the sales and marketing organization by hiring and managing 4 full-time associations and 2 third party agencies. * Signed a key partnership contract with Shortcuts.com to provide content from S hortcuts, Vlassis, and SmartSource. SONOCO, Hartsville, South Carolina 2004 to 2009 Director of Global Marketing and Strategy (2006 to 2009) Led global and division growth strategy development, including innovation platfo rm development and Voice of the Customer execution. Coordinated 23 operating div isions to support the execution of the enterprise growth agenda. Drove the devel opment and execution of the marketing strategy for an organization employing 8,0 00 staff with $1.8B in annual revenues, including national product launches, bud get, allocations, consumer insight, and brand awareness. Developed and led longrange planning and operational budgets for 5 operating divisions. * Increased sales more than 60% between 2006 and 2008 by leading 2 divisional re -launches. * Identified 23 new innovation platforms by launching 12 division-level Voice of the Customer initiatives resulting in quantified value delivery and insight to drive value propositions.

* Delivered $44M in incremental sales by leading the opportunity identification process to develop and commercialize 9 new product launches. * Led the development of a program due to realize incremental sales of $200M by Q4 2012. LARRY PAYNE * Page 2 * lp13c3bc0@westpost.net SONOCO, Continued: Director of Corporate and Customer Business Development (2004 to 2006) Analyzed business objectives and developed the enterprise Growth Readiness progr am. Ignited and directed the growth culture, implementing the growth readiness p rogram through all global operating divisions. Coached divisional management in instilling a growth mindset consistent with business strategy and processes. Dir ected innovation platform development and value proposition creation. * Delivered in excess of $80M in incremental sales. * Produced $84M in cross-divisional sales by leading a customer-oriented knowled ge sharing event series for employees to promote best practices while focusing r esources. * Transitioned the enterprise and internal divisions from an internal focus to e xternal growth focus. * Secured 6 key accounts with global customers by co-leading a team to develop a Global Customer Management business model. PEPSICO, INC., Purchase, New York / Bentonville, Arkansas / Dallas, Texas 1996 t o 2004 Senior National Sales Manager: Wal-Mart Team (2003 to 2004) Managed the $250M national Tropicana sales team with Sam's Club. Directed perfor mance metrics, operations, and marketing for a team of 8 staff. Tasked with reha bilitating under-performing sales, and accomplished this objective in under 12 m onths. Created a value proposition by developing the first 3-5 year plan for the customer. Achieved optimistic sales and profit goals 14 out of 18 months. * Increased sales 12% by implementing 6 new SKUs. * Created a joint growth challenge to re-engage the customer and restore a decli ning partnership. * Delivered $11M in revenue growth by securing 2 VPIs, a first-ever for Tropican a at Sam's. Senior Marketing Group Manager (2000 to 2003) Provided leadership for global field marketing and strategic planning for custom er accounts with Wal-Mart, 7-Eleven, and Alberston's. Directed long-term strateg y development for the group. Promoted the sharing and implementation of global b est practices. * Delivered up to 20% increase in sales across product categories. * Developed and led the execution of a "Customer University" that educated custo mers and internal departments with global marketing leaders to promote mutual gr owth. * Provided leadership to the teams and sub-groups implementing the "Power of One " account management model, including roll-out to Wal-Mart account. Eastern Regional Sales Manager (1999 to 2000) Customer Team Leader: Albertson's Frito-Lay (1998 to 1999) Launched the first ever customer team at Frito-Lay, crossing 3 sales regions. Di rected sales implementation for 8 Albertson's divisions. Led Frito-Lay sales an d marketing interaction with senior management across Albertson's divisions. * Exceeded the $442M annual sales quota, coming in above expectations each quart er. Regional Category Manager (1996 to 1998) Directed category management across 4 Frito-Lay divisions in the Texas/Oklahoma

region. Negotiated with customers and built category plans. Trained and develope d team members. Early Career (details on request): The Pillsbury Company: Category Marketing Manager, Area Sales Planner, Retail Sa les Supervisor EDUCATION Bachelor of Business Administration Georgia State University * Atlanta, Georgia